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Published on May 28, 2018

Goals vs Objectives: How to Use Them to Become Successful in Life?

Goals vs Objectives: How to Use Them to Become Successful in Life?

You’re at home with your family and you’re planning a vacation for the upcoming summer time. The family sits down and you start discussing options and after an hour, you decide you will rent a modern trailer and drive from your current location (New York) to Miami for vacation. Miami is your goal and all the necessary steps to getting there are your objectives.

Throughout the article, I will refer to the above-mentioned metaphor to explain goals, objectives and the relationship and differences between those two. So buckle up and prepare for this ride because we will cover:

What are goals and objectives?

The easiest way I can explain what goals are is to tell that they are your final destination. It’s the place where you want to be– mentally, physically, spiritually, intellectually.

A goal represents a future we desire to happen and it serves as a focal point to where we want to go in life (Miami in the case above).

Objectives, on the other hand, are the ways of you getting to your goal. For any single goal, you could have many objectives. An objective in the case above would be renting a trailer (way of getting to Miami) but as I said, you can and should have many objectives for a single goal.

You could add additional objectives to the goal of reaching Miami by stating that you will drive every day for 6 hours (one objective). Also, objectives can serve as indicators that tell you that you are on the right way of achieving your goal.

If you take the road from New York to Miami, along the way you should pass through cities like Philadelphia, Baltimore, Washington D.C., Richmond and Jacksonville. All of these serve as indicators that you are on the right way and that you should be continuing your way.

But is there a systematic difference which will help to differ goals and objectives? Yes, there is and the following chapter is all about that.

Goals vs Objectives

Goals answer the question of what.
“What do you want to do?”
“I want to take my family on a vacation to Miami”

Objectives, on the other hand, answer the questions of how.
“How are you getting to Miami”
“We are renting a trailer and driving all the way”

Goals can be vague, qualitative statements that are hard to measure. Sometimes they can be binary where you measure them by either done/not done. An example is a goal Napoleon had: “I want to conquer Russia.”  It can be easily measured by done/not done. In his case, it was not done.

But then, there are those goals which are completely unquantifiable. For example, “I want to be the best clarinet player in the world,” or “I want to be successful,” or “I want to find the love of my life.” These goals are unquantifiable because they are based mostly on feelings and feelings are impossible to measure.

Goals are mostly vague and impossible to measure, yet we need them as they provide direction. So we need something which is measurable and quantifiable and that is why objectives exist.

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Objectives are completely measurable, specific things we do to achieve our goal.

In the family vacation example mentioned, where the goal is to get to Miami, objectives provide checkpoints that can be measured. These provide the much necessary objectives measurements that tell us if we are on the right path or we need to change something.

Goal: Drive to Miami from New York in 3 days

Objectives:

  • Reach Richmond by 7 p.m. the first day,
  • Reach Jacksonville by 7 p.m. the second day
  • Drive in Miami at 7 p.m. the third day

If we don’t hit the objectives above, we need to change something. Otherwise, we won’t achieve our goal.

If we get late to Richmond on the second day, that means that we either need to adjust our speed (drive faster), adjust our driving time (drive more hours in the day) or make fewer stops (less resting time). There are multiple different ways we can adjust our approach to get to our goal.

But then, there is the question of importance. What is more important, goals or objectives?

Is one more important than the other?

Goals and objectives are two sides of the same coin. There is no value in having just one or the other side- only when we combine them do they serve the purpose.

Goals are there to provide direction- future- of where we want to go. Without a goal, there is no bigger picture and no motivation of pursuit.

Without objectives, a goal is just something that lives in our heads. Objectives provide the waypoint for us to achieve our goals.

Simply having objectives without a goal is mindless action. I could tell you to practice math for 7 hours a day but for what reason? If you don’t want to be the best mathematician in the world, there is no point in you doing that.

The same thing would be with the family vacation example.

If you know that you need to pass through Richmond and Jacksonville but have no idea what your goal is, how will you know when you get there (whatever “there” is).

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“A man without a goal is like a ship that set sail to nowhere – always getting nowhere and never getting ‘there’ “

A goal without objectives is simply daydreaming – it’s a fantasy. In the family vacation example, it would mean for us to know that we want to go to Miami but we have no idea of getting there. The signposts that say Chicago, Houston, or Boston mean nothing to us when we have no idea how to get to Miami nor what is a good road to there.

“A goal without a plan is merely a dream…”

Okay, but what will I do with all of this information? The last chapter of this guide will tell you what.

How to utilize goals and objectives to succeed in life (step-by-step guide)

So far I have shown you examples of goals and objectives, the difference between the two and importance of having both. Let’s see now how we can use these to achieve our dreams.

There is a simple framework I use for all my dreams, goals and objectives and it’s called the Hawkeye-Wormeye framework.[1]

The Hawkeye-Wormeye Perspective

Step 1: The Hawkeye

Imagine that you’re a hawk and that you fly high above the forest which represents your life. When you’re a hawk, you see endlessly beyond and know where the mountains, rivers and hills are. You see where you need to go and you get clear on the bigger picture.

“I want to get to the hills beyond the murky swamps.”

The hawkeye is the first thing you do because it provides the goal, the bigger picture or whatever you call it.

When you get clear on where you need to go from a hawkeye perspective, now it’s time to get down in the dirt by becoming a worm.

Step 2: The Wormeye

Okay, so we know where we are headed right now – it’s the “hills beyond the murky swamps.” But to get there, we need to become a worm now. Why a worm?

Because a worm can see just 2-3 steps in front of him. This ensures that even though you know your final destination, you are just focusing on the 2-3 steps that are right in front of you.

As Will Smith said in an interview

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“You are building a wall. But you are not, in fact, building a wall. You are laying brick by brick as perfect as possible and one day, if you lay your bricks perfectly, they will become a wall.”

The same thing is with the wormeye. You know where your destination is but you decide to focus only on what is in front of you. This way you ensure that you “lay the perfect bricks which will one day become a wall.”

The transition from Wormeye to Hawkeye to Wormeye

Every 3 or 6 months, you should spend a couple of days only in the Hawkeye perspective. You do this because you need to make sure that you are heading in the right direction and to see if you need to change/iterate anything in your worms path. You take as Bill Gates calls it – a “Think Week”.[2]

The rest of the time (over 95% of it), you spend it in the wormeye perspective. You are on the ground, doing work, getting new skills or getting better at old ones. You step out from the wormeye to hawkeye only to see if you are still on the right way.

But what do you actually do in wormeye perspective?

Chunking goals into objectives

You have the bigger picture, the goal you want to achieve. Let’s say that goal is to become the best non-fiction writer in the world. So how do you become that?

First of all, you take apart what writing actually is. And there, you realize that writing isn’t just writing – that writing consists of four different parts:

  1. Generating ideas
  2. Researching
  3. Writing
  4. Editing

Okay, we now know what we actually need to work on to become the best writer. The four above are the skills we need to master to become the best writer in the world.

By putting big, vague goals/dreams into smaller compartments which can be easily practiced (daily habits), we are, in fact, chunking our work to something that can be done.

The hawkeye perspective of becoming the best writer is focused down on the wormeye perspective of working on four different parts of writing.

But what do we do with chunks in the end? This is where we get to the actions and behaviors (objectives) you do daily and the last part of our big puzzle – daily habits.

Daily habits

So we chunked the “become the best writer in the world” to “practice generating ideas, researching, writing, and editing.” So what do we actually do with that?

We form daily habits.

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This isn’t something big we need to do – in fact, it’s quite the opposite. We take small actions every single day and those actions accumulate over time to get us to our goal. We take it one step at a time, slow and steady, and as Eric Edmeades would say it “I do less today to do more in a year.[3]

In the writing example, a simple and easy daily habit would be “Write 500 words a day.” This way, you have a daily habit which takes care of the “writing” part of you becoming the best writer in the world.

For generating ideas, you start leading a journal (3 things that happened to you today), for researching you start reading books (20 pages a day) and for editing you create a list of forbidden words you simply delete from your writing (“like”,”very”, “thing” etc.).[4]

You don’t need to start doing all of these- actually I advise you not to. I advise you to start with one of these and then, when it becomes a habit, add up another one. That is what I did.

I started with reading habit (20 pages a day). After 150 days, I added a writing habit (writer 500 words a day). The next one coming is generating ideas habit and at the end, the editing habit.

If I started with all of them immediately, none would stick. As the saying goes “Do less in a day to do more in a year.”

Learn more about how to build good habits and make them stick in this guide: How to Build Good Habits (Step-by-Step Guide)

Conclusion

We started with an explanation of goals and objectives, went over the difference of those two, understood that one can’t go without the other one. Then, we saw how to use goals and objectives in our daily lives.

For that, we used the hawkeye and wormeye perspective where we saw that we need the bigger picture of the hawkeye but the focus of the wormeye- the steps that are right in front of us.

In the end, we chunked down the big goals we had into the smallest possible actions and made daily habits out of these.

Now, we know what we need to do every single day to achieve our goals and dreams. Everything standing between us and the goal we want to achieve is a small daily habit – so just start doing it.

Featured photo credit: Skitter Photo via skitterphoto.com

Reference

More by this author

Bruno Boksic

An expert in habit building

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Last Updated on March 15, 2019

How to Be a Leader Who Is Inspiring and Influential

How to Be a Leader Who Is Inspiring and Influential

When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred based on likeability, authenticity, courage, relationships and consistent behavior. When leaders cultivate these attributes, they earn power, which really means influence.

Understanding influence is essential to professional growth, and companies rise and fall based on the quality of their leadership.

In this article, we will look into the essentials of effective leadership and how to be a leader who is inspiring and influential.

What Makes a Leader Fail?

A host of factors influence a leader’s ability to succeed. To the extent that leaders fail to outline a compelling vision and strategy, they risk losing the trust and confidence of their teams. Employees want to know where a company is going and the strategy for how they will get there. Having this information enables employees to feel safe, and it allows them to see mistakes as part of the learning journey versus as fatal occurrences.

If employees and customers do not believe a company’s leadership is authentic and inspiring, they may disengage, or they may be less inclined to offer constructive criticism that can help a company innovate or help a leader improve.

And it is not just the leadership at the top that matters. Middle managers play a distinct role in guiding teams. Depending on the company’s size, employees may have more access to mid-level managers than they do members of the C-suite, meaning their supervisors and managers have greater influence on the employee and the customer experience.

What Is Effective Leadership?

Effective leadership is inspiring, and it is influential. Cultivating inspiring and influential leaders requires building relationships across the company.

Leaders must be connected to both the teams they lead as well as to their own colleagues and managers. This is key as titles do not make a person a leader, nor do they automatically confer influence. These are earned through trusting relationships. This explains why some leaders can get more out of their teams than others and why some leaders experience soaring profits and engagement while others sizzle out.

Eric Garton said in an April 25, 2017, Harvard Business Review article:[1]

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“… inspiring leaders are those who use their unique combination of strengths to motivate individuals and teams to take on bold missions – and hold them accountable for results. And they unlock higher performance through empowerment, not command and control.”

How to Be an Inspiring and Influential Leader

To be an inspiring and influential leader requires:

1. Courage

The late poet Maya Angelou once said,

“Courage is the most important of all the virtues, because without courage you can’t practice any other virtue consistently. You can practice any virtue erratically, but nothing consistently without courage.”

Courage is required in the workplace when implementing new strategies, especially when they go against professional norms.

For instance, I heard Lisa TerKeurst, bestselling author and founder of Proverbs 31 Ministries, explain her decision to move away from her company’s magazine. While the organization had long had a magazine, she saw a future where it didn’t exist.

In order to make the switch, she risked angering her team members and customers. She took a chance, and what started out as a monthly newsletter, has grown into a multi-dimensional organization boasting half a million followers. Had Lisa not found the courage to change the direction of her organization, they undoubtedly would not have been able to experience such exponential growth.

It also takes courage to give and receive feedback. When leaders see employees who are not living into the company’s mission or who are engaging in behavior that may undermine their long-term success, one must risk temporary angst and speak candidly with the colleague in question.

Similarly, it takes courage to hear constructive criticism and try to change. In business, as in life, courage is necessary for being an inspiring and influential leader.

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2. A Commitment to Face Your Internal Demons.

If you feel great about yourself, enter a leadership position. You are likely to be triggered in ways you didn’t think possible. You are also likely to receive feedback that may leave you second-guessing yourself and your leadership skills.

The truth about leading others is that you get to a point where you realize that it is difficult to take people to places where you yourself haven’t gone.

To be an influential and inspiring leader, you have to face your own demons and vow to continually improve. Influential leaders take their personal evolution serious, and they invest in coaching, therapy and mindfulness to ensure that their personal struggles do not overshadow their professional development.

3. A Willingness to Accept Feedback

Inspiring and influential leaders are not afraid to accept feedback. In fact, they actively solicit it. They understand that everyone in their life has a lesson to teach them, and they are willing to accept it.

Inspirational leaders understand that feedback is neither good nor bad but rather an offering that is critical to growth. Even when it hurts or is an affront to the ego, influential leaders understand that feedback is critical to their ability to lead.

4. Likability

Some people will argue that leaders need not worry about being liked but should instead focus on being respected. I disagree. Both are important.

When team members like their boss and believe their boss likes them, they are more likely to go the extra mile to fulfill departmental or organizational goals. Likable leaders are moved to the front of the line when it comes to being influential.

Relatedly, when colleagues feel management dislikes them, they experience internal stress and can spend unnecessary time focusing on the source of their manager’s discontent versus the work they have been hired to do.

So, likability is important for both the leader and the people she leads.

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5. Vulnerability

Vulnerability is critical for being an inspiring leader. People want the truth. They admire leaders who can occasionally demonstrate vulnerability. It promotes deeper relationships and inspires trust.

When leaders can showcase vulnerability appropriately, they destroy the illusion that one must be perfect to be a leader. They also demonstrate that vulnerability is not a dirty word; they too can be vulnerable and ask for a helping hand when necessary.

6. Authenticity

Authenticity is about living up to one’s stated values in public and behind closed doors.

Influential leaders are authentic. They set to live out their values and use those values to guide their decisions. The interesting thing about leadership is that people are not looking for perfect leaders. They are, in part, looking for leaders who are authentic.

7. A True Understanding of Inspiration

Effective leaders are inspirational. They understand the power of words and deeds and use both strategically.

Inspiring leaders appropriately use stories and narratives to enable the teams around them to see common situations in an entirely new light.

Inspirational leaders also showcase grit and triumph while convincing the people around them that success and victory are attainable.

Finally, inspiring leaders encourage the teams they lead to tap into their own genius. They convince others that genius is not reserved for a select few but that most people have it in them.

As explained in the article True Leadership: What Separates a Leader from a Boss:

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“A leader creates visions and motivates team members to work together towards the same goal.”

8. An Ability to See the Humanity in Others

Inspiring and influential leaders see the humanity in others. Rather than treating their teams as mere tools to accomplish organizational goals, they believe the people around them are unique beings with inherent value.

This means knowing when to pause to address personal challenges and dispelling with the myth that the personal is separate from the professional.

9. A Passion for Continual Learning

Inspiring and influential leaders are committed to continual learning. They invest in their own development and take responsibility for their professional growth.

These leaders understand that like a college campus, the workplace is a laboratory for learning. They believe that they can learn from multiple generations in the workplace as well as from people from diverse racial and ethnic backgrounds.

Influential leaders proactively seek out opportunities for learning.

The Bottom Line

No one said leadership was easy, but it is also a joy. Influencing others to action and positively impacting the lives of others is a reward unto itself.

Since leadership abounds, there is an abundance of resources to help you grow into the type of leader who inspires and influences others.

More Resources About Effective Leadership

Featured photo credit: Markus Spiske via unsplash.com

Reference

[1] Harvard Business Review: How to Be an Inspiring Leader

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