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Last Updated on June 12, 2020

Goals vs Objectives: What Are Their Differences?

Goals vs Objectives: What Are Their Differences?

You’re at home with your family and you’re planning a vacation for the upcoming summertime. The family sits down and you start discussing options and after an hour, you decide you will rent a modern trailer and drive from your current location (New York) to Miami for vacation. Miami is your goal and all the necessary steps to getting there are your objectives.

Throughout the article, I will refer to the above-mentioned metaphor to explain goals, objectives, and the relationship and differences between those two.

So buckle up and prepare for this ride because we will cover the following:

What Are Goals and Objectives?

The easiest way I can explain what goals are is to tell that they are your final destination. It’s the place where you want to be—mentally, physically, spiritually, intellectually.

A goal represents a future we desire to happen, and it serves as a focal point to where we want to go in life (Miami in the case above).

Objectives, on the other hand, are the ways of you getting to your goal. For any single goal, you could have many objectives. An objective in the case above would be renting a trailer (way of getting to Miami). But as I said, you can and should have many objectives for a single goal.

You could add additional objectives to the goal of reaching Miami by stating that you will drive every day for 6 hours (one objective). Also, objectives can serve as indicators that tell you that you are on the right way to achieving your goal.

If you take the road from New York to Miami, along the way you should pass through cities like Philadelphia, Baltimore, Washington D.C., Richmond, and Jacksonville. All of these serve as indicators that you are on the right way and that you should be continuing your way.

But is there a systematic difference that will help to differ goals and objectives?

Yes, there is, and the following chapter is all about that.

Goals vs Objectives

Goals answer the question of what.
“What do you want to do?”
“I want to take my family on a vacation to Miami”

Objectives, on the other hand, answer the questions of how.
“How are you getting to Miami”
“We are renting a trailer and driving all the way”

Goals can be vague, qualitative statements that are hard to measure. Sometimes, they can be binary where you measure them by either done/not done.

An example is a goal Napoleon had: “I want to conquer Russia.”  It can be easily measured by done/not done. In his case, it was not done.

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But then, there are those goals that are completely unquantifiable.

For example, “I want to be the best clarinet player in the world,” or “I want to be successful,” or “I want to find the love of my life.” These goals are unquantifiable because they are based mostly on feelings, and feelings are impossible to measure.

Goals are mostly vague and impossible to measure, yet we need them as they provide direction. So, we need something measurable and quantifiable and that is why objectives exist.

Objectives are completely measurable, specific things we do to achieve our goal.

In the family vacation example mentioned where the goal is to get to Miami, objectives provide checkpoints that can be measured. These provide the much necessary objectives measurements that tell us if we are on the right path or we need to change something.

Goal: Drive to Miami from New York in 3 days

Objectives:

  • Reach Richmond by 7 p.m. the first day.
  • Reach Jacksonville by 7 p.m. the second day.
  • Drive in Miami at 7 p.m. the third day.

If we don’t hit the objectives above, we need to change something. Otherwise, we won’t achieve our goal.

If we get late to Richmond on the second day, that means that we either need to adjust our speed (drive faster), adjust our driving time (drive more hours in the day), or make fewer stops (less resting time). There are multiple different ways we can adjust our approach to get to our goal.

But then, there is the question of importance. What is more important, goals or objectives?

Is One More Important Than the Other?

Goals and objectives are two sides of the same coin. There is no value in having just one or the other side—only when we combine them do they serve the purpose.

Goals are there to provide direction—future—of where we want to go. Without a goal, there is no bigger picture and no motivation for pursuit.

Without objectives, a goal is just something that lives in our heads. Objectives provide the waypoint for us to achieve our goals.

Simply having objectives without a goal is mindless action. I could tell you to practice math for 7 hours a day but for what reason? If you don’t want to be the best mathematician in the world, there is no point in you doing that.

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It’s the same thing with the family vacation example. If you know that you need to pass through Richmond and Jacksonville but have no idea what your goal is, how will you know when you get there (wherever “there” is).

“A man without a goal is like a ship that set sail to nowhere – always getting nowhere and never getting ‘there’ “

A goal without objectives is simply daydreaming – it’s a fantasy.

In the family vacation example, it would mean knowing that we want to go to Miami without any idea how to get there. The signposts that say Chicago, Houston, or Boston mean nothing to us when we have no idea how to get to Miami.

“A goal without a plan is merely a dream…”

Okay, but what will I do with all of this information? The last chapter of this guide will tell you what.

How to Utilize Goals and Objectives to Succeed in Life

So far I have shown you examples of goals and objectives, the difference between the two, and the importance of having both. Let’s see now how we can use these to achieve our dreams.

There is a simple framework I use for all my dreams, goals, and objectives and it’s called the Hawkeye-Wormeye framework.[1]

1. The Hawkeye-Wormeye Perspective

Step 1: The Hawkeye

Imagine that you’re a hawk and that you fly high above the forest which represents your life. When you’re a hawk, you see endlessly beyond and know where the mountains, rivers, and hills are. You see where you need to go, and you get clear on the bigger picture.

“I want to get to the hills beyond the murky swamps.”

The hawkeye is the first thing you do because it provides the goal, the bigger picture, or whatever you call it.

When you get clear on where you need to go from a hawkeye perspective, now it’s time to get down in the dirt by becoming a worm.

Step 2: The Wormeye

Okay, so we know where we are headed right now – it’s the “hills beyond the murky swamps.” But to get there, we need to become a worm now. Why a worm?

Because a worm can see just 2-3 steps in front of him. This ensures that even though you know your final destination, you are just focusing on the 2-3 steps that are right in front of you.

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As Will Smith said in an interview,

“You are building a wall. But you are not, in fact, building a wall. You are laying brick by brick as perfect as possible and one day, if you lay your bricks perfectly, they will become a wall.”

The same thing is with the wormeye. You know where your destination is, but you decide to focus only on what is in front of you. This way you ensure that you “lay the perfect bricks which will one day become a wall.”

The Transition from Wormeye to Hawkeye to Wormeye

Every 3 or 6 months, you should spend a couple of days only in the Hawkeye perspective. You do this because you need to make sure that you are heading in the right direction and to see if you need to change/iterate anything in your worms path. You take, as Bill Gates calls it, a “Think Week”.[2]

The rest of the time (over 95% of it), you spend it in the wormeye perspective. You are on the ground, doing work, getting new skills, or getting better at old ones. You step out from the wormeye to hawkeye only to see if you are still on the right way.

But what do you actually do in wormeye perspective?

2. Chunking Goals into Objectives

You have the bigger picture, the goal you want to achieve. Let’s say that goal is to become the best non-fiction writer in the world. So how do you become that?

First of all, you take apart what writing actually is. And there, you realize that writing isn’t just writing – that writing consists of four different parts:

  1. Generating ideas
  2. Researching
  3. Writing
  4. Editing

Okay, we now know what we actually need to work on to become the best writer. The four above are the skills we need to master to become the best writer in the world.

By putting big, vague goals/dreams into smaller compartments that can be easily practiced (daily habits), we are chunking our work to something that can be done.

The hawkeye perspective of becoming the best writer is focused down on the wormeye perspective of working on four different parts of writing.

But what do we do with chunks in the end? This is where we get to the actions and behaviors (objectives) you do daily and the last part of our big puzzle – daily habits.

3. Daily Habits

So we chunked the “become the best writer in the world” to “practice generating ideas, researching, writing, and editing.” So what do we actually do with that?

We form daily habits.

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This isn’t something big we need to do – in fact, it’s quite the opposite. We take small actions every single day and those actions accumulate over time to get us to our goal.

We take it one step at a time, slow and steady, and as Eric Edmeades would say, “I do less today to do more in a year.[3]

In the writing example, a simple and easy daily habit would be “Write 500 words a day.” This way, you have a daily habit that takes care of the “writing” part of you becoming the best writer in the world.

For generating ideas, you start leading a journal (3 things that happened to you today), for researching you start reading books (20 pages a day) and for editing you create a list of forbidden words you simply delete from your writing (“like”, “very”, “thing” etc.).[4]

You don’t need to start doing all of these—actually, I advise you not to. I advise you to start with one of these and then, when it becomes a habit, add another one. That is what I did.

I started with a reading habit (20 pages a day). After 150 days, I added a writing habit (writer 500 words a day). The next one coming is generating ideas habit and at the end, the editing habit.

If I started with all of them immediately, none would stick. As the saying goes, “Do less in a day to do more in a year.”

Learn more about how to build good habits and make them stick in this guide: How to Build Good Habits (Step-by-Step Guide)

Bottom Line

We started with an explanation of goals and objectives, went over the difference between those two, and understood that one can’t go without the other one. Then, we saw how to use goals and objectives in our daily lives.

For that, we used the hawkeye and wormeye perspective where we saw that we need the bigger picture of the hawkeye but the focus of the wormeye—the steps that are right in front of us.

In the end, we chunked down the big goals we had into the smallest possible actions and made daily habits out of these.

Now, we know what we need to do every single day to achieve our goals and dreams. Everything standing between us and the goal we want to achieve is a small daily habit – so just start doing it.

More About Goals Setting

Featured photo credit: Skitter Photo via skitterphoto.com

Reference

More by this author

Bruno Boksic

An expert in habit building

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Last Updated on September 24, 2020

How to Take Advantage of the 80 20 Rule to Succeed in Life

How to Take Advantage of the 80 20 Rule to Succeed in Life

The world of productivity has several hacks or tricks to help you manage your time: to-do lists, the Pomodoro Technique, Parkinson’s Law… All of these strategies are great strategies in their own way, but one strategy stands above all the others: the 80 20 rule.

This particular strategy has been used the most and is regarded as the most helpful in developing time management and other concepts in life.

But what’s so special about this rule? How does it give you success and how do you use it? Let’s explore the specifics.

What Is the 80 20 Rule?

Many people regard this rule as the 80 20 rule, but it has a proper name: the Pareto Principle[1]. The principle was named after its founder,  the Italian economist Vilfredo Pareto, in 1895. Pareto noticed that people in society were divided into two categories:

  • The “vital few,” which consisted of the top 20 percent with respect to money and influence.
  • The “trivial many,” otherwise known as the bottom 80 percent.

As he researched this further, he came to discover that this divide didn’t apply only to money and influence, but other areas, too. Virtually all economic activity was subject to his previous observation.

He observed that 80% of Italy’s wealth at the time was controlled by only 20% of the population.

Since the development of this rule, humankind has used this particular ratio in all kinds of situations. Even if the ratio isn’t always exact, we see this rule applied in many industries and in life. Examples are:

  • 20% of sales reps will generate 80% of your total sales.
  • 20% of customers account for 80% of total profits.
  • 80% of the revenue will stem from 20% of the workers.

Either way, I’m sure you can piece together why people call this rule the 80 20 rule over Pareto’s Principle[2].

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Make Your Life and Your Business More Efficient with the 80-20 Rule - Salesforce Canada Blog

    In terms of how this particular rule will be able to work for you, it’s a matter of applying this rule to how you spend your time. For us to see success, the goal is simple.

    We need to set it up in such a way that 20% of our input is responsible for 80% of our results.

    Another way to think about it is we use 20% of our time on activities that give us 80% of our results in a given area of life.

    How Does the 80 20 Rule Work?

    To best explain this, let’s visualize a bit.

    In an ideal world:

    • Every employee would contribute the same amount of effort to work.
    • Every feature that’s released for an app or product would be equally loved by users.
    • Each business idea you come up with would be a hit.

    In that scenario, planning would be a breeze. There wouldn’t be any need to analyze anything so long as you put in the effort.

    But that’s not reality.

    Yes, the effort is certainly an element, but what the 80 20 principle states is that everything is unequal. Invest in 10 start-up companies, and you’ll find only a few will pass year two and make it big. You’re in a team of five, and there’ll be one person doing more work than others.

    We wish our lives were always one-for-one in terms of input and output, but that’s simply not true. Understanding this is key to understanding how the 80 20 rule really works.

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    So how does it really work?

    It’s a matter of focusing on what’s giving you the most in your life for little of your time.

    Going back to the few examples I’ve presented above, consider this:

    • If two start-ups you invested in are making it big, focus on having a more direct hand, and see if you can help them prosper more.
    • If 20% of sales reps are giving you 80% of your sales, focus on rewarding those and keeping their spirits high and motivated.

    These scenarios can go on and on, but the idea is to place your efforts on the 20% that is actually making the difference in your life. Another term that’s good to know is the diminishing marginal utility[3].

    Pareto didn’t come up with this one, but the law goes as follows: each extra hour of effort or worker will add less “oomph” to your finished results.

    Eventually, you’ll hit a point where you will spend a lot of time on small and unimportant details, similar to perfectionism.

    So before hitting that point, you want to have a laser focus on the most important details, from family and relationships to your work or business. Prioritize the activities that are going to move you forward the most, and be wary of adding extra time, effort, or more hands into those particular tasks moving forward.

    How to Take Advantage of the 80 20 Rule

    So now that you have an understanding of the 80 20 rule and how it works, what is the best way to take advantage of it?

    Depending on where you are applying this rule, this can be used in all kinds of fashions.

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    For example, you can apply this rule to goal setting, as demonstrated by Brian Tracy in this video:

    Or you can apply it in terms of general productivity as explained in this article: What Is the 80 20 Rule (And How to Use It to Boost Productivity)

    The core of this rule is that it forces us to ask ourselves the questions we wouldn’t consider otherwise. It helps us to place our focus in the right places with regards to all things in life.

    In short, the 80 20 rule places us in charge of our lives and helps us set out on our goals and dreams. With this in mind, here are some things you can consider concerning this rule.

    1. Focus on Your Big Tasks First

    While this is the essence of the 80 20 rule, it’s still worth mentioning. Why? Because so many of us feel intimidated by the biggest task. We instinctively avoid it and opt for smaller tasks first.

    We think that if we complete enough small tasks that we will feel motivated to finish that really big one later. But that’s really false hope at work.

    Once we finish off a lot of small tasks, we either feel drained, or we tell ourselves we’ll do this the next day.

    Instead of doing all that, bite the bullet and tackle the largest task first.

    If you need help with prioritization, check out this article.

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    I argue this by challenging you to ask yourself this one question:

    “Is the task I’m about to do the top 20 percent of my activities or the bottom 80 percent?”

    I’m sure you’ve seen time and again you or other workers spending a lot of time on one task for most of the day. In those kinds of grinds, you’re barely getting ahead and have next to nothing to show for it. That’s because they’re putting all their attention on work that’s in the 80 percent.

    It’s normally the big tasks that are part of the 20 percent.

    Another way to think about this is that everything we do starts a habit. If every day we spend our energy on low-value tasks, we will always prioritize those.

    2. Stretch This Into Personal Life

    While I’ve been talking about business and setting goals, remember you can use this in other areas of your life, too.

    Take your personal life and ask yourself some of these questions:

    • How much TV do you watch on a regular basis? What sort of shows are you legitimately into? These questions can help you in recognizing what shows you are watching purely for consumption. By applying the 80 20 rule, you can cut back on Netflix, TV, or YouTube video consumption and prioritize other areas of your life.
    • What does your wardrobe look like in terms of colors? Are there specific colors that you like? Knowing what you wear most times will help you in sorting out your wardrobe significantly. It also saves you time to come up with what to wear every morning.
    • How many newsletters do you actually read? This question can help you in figuring out which newsletters to unsubscribe to and can clear up a lot of space in your inbox. It can also relieve pressure from having to check your emails constantly.
    • How much time do you spend on your phone every day? How much of that time is actually doing something meaningful? These questions can help you in clearing out various apps that aren’t helping you with your goals. In fact, this can curb the need to check your phone constantly.

    Final Thoughts

    The 80 20 rule is the productivity hack that many of us need, and for good reason. As you can tell, it’ll help you to focus and prioritize the more important aspects of your life.

    Not only that, but it’ll maximize those outputs at the same time and ensure you’re not spending too much time working on them. All you need to do is start asking questions and taking action.

    More Techniques to Help You Succeed in Life

    Featured photo credit: Austin Distel via unsplash.com

    Reference

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