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Last Updated on October 29, 2019

Goals vs Objectives: What Are Their Differences?

Goals vs Objectives: What Are Their Differences?

You’re at home with your family and you’re planning a vacation for the upcoming summer time. The family sits down and you start discussing options and after an hour, you decide you will rent a modern trailer and drive from your current location (New York) to Miami for vacation. Miami is your goal and all the necessary steps to getting there are your objectives.

Throughout the article, I will refer to the above-mentioned metaphor to explain goals, objectives and the relationship and differences between those two. So buckle up and prepare for this ride because we will cover:

What Are Goals and Objectives?

The easiest way I can explain what goals are is to tell that they are your final destination. It’s the place where you want to be– mentally, physically, spiritually, intellectually.

A goal represents a future we desire to happen and it serves as a focal point to where we want to go in life (Miami in the case above).

Objectives, on the other hand, are the ways of you getting to your goal. For any single goal, you could have many objectives. An objective in the case above would be renting a trailer (way of getting to Miami) but as I said, you can and should have many objectives for a single goal.

You could add additional objectives to the goal of reaching Miami by stating that you will drive every day for 6 hours (one objective). Also, objectives can serve as indicators that tell you that you are on the right way of achieving your goal.

If you take the road from New York to Miami, along the way you should pass through cities like Philadelphia, Baltimore, Washington D.C., Richmond and Jacksonville. All of these serve as indicators that you are on the right way and that you should be continuing your way.

But is there a systematic difference which will help to differ goals and objectives? Yes, there is and the following chapter is all about that.

Goals vs Objectives

Goals answer the question of what.
“What do you want to do?”
“I want to take my family on a vacation to Miami”

Objectives, on the other hand, answer the questions of how.
“How are you getting to Miami”
“We are renting a trailer and driving all the way”

Goals can be vague, qualitative statements that are hard to measure. Sometimes they can be binary where you measure them by either done/not done. An example is a goal Napoleon had: “I want to conquer Russia.”  It can be easily measured by done/not done. In his case, it was not done.

But then, there are those goals which are completely unquantifiable. For example, “I want to be the best clarinet player in the world,” or “I want to be successful,” or “I want to find the love of my life.” These goals are unquantifiable because they are based mostly on feelings and feelings are impossible to measure.

Goals are mostly vague and impossible to measure, yet we need them as they provide direction. So we need something which is measurable and quantifiable and that is why objectives exist.

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Objectives are completely measurable, specific things we do to achieve our goal.

In the family vacation example mentioned, where the goal is to get to Miami, objectives provide checkpoints that can be measured. These provide the much necessary objectives measurements that tell us if we are on the right path or we need to change something.

Goal: Drive to Miami from New York in 3 days

Objectives:

  • Reach Richmond by 7 p.m. the first day,
  • Reach Jacksonville by 7 p.m. the second day
  • Drive in Miami at 7 p.m. the third day

If we don’t hit the objectives above, we need to change something. Otherwise, we won’t achieve our goal.

If we get late to Richmond on the second day, that means that we either need to adjust our speed (drive faster), adjust our driving time (drive more hours in the day) or make fewer stops (less resting time). There are multiple different ways we can adjust our approach to get to our goal.

But then, there is the question of importance. What is more important, goals or objectives?

Is One More Important Than the Other?

Goals and objectives are two sides of the same coin. There is no value in having just one or the other side- only when we combine them do they serve the purpose.

Goals are there to provide direction- future- of where we want to go. Without a goal, there is no bigger picture and no motivation of pursuit.

Without objectives, a goal is just something that lives in our heads. Objectives provide the waypoint for us to achieve our goals.

Simply having objectives without a goal is mindless action. I could tell you to practice math for 7 hours a day but for what reason? If you don’t want to be the best mathematician in the world, there is no point in you doing that.

The same thing would be with the family vacation example.

If you know that you need to pass through Richmond and Jacksonville but have no idea what your goal is, how will you know when you get there (whatever “there” is).

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“A man without a goal is like a ship that set sail to nowhere – always getting nowhere and never getting ‘there’ “

A goal without objectives is simply daydreaming – it’s a fantasy. In the family vacation example, it would mean for us to know that we want to go to Miami but we have no idea of getting there. The signposts that say Chicago, Houston, or Boston mean nothing to us when we have no idea how to get to Miami nor what is a good road to there.

“A goal without a plan is merely a dream…”

Okay, but what will I do with all of this information? The last chapter of this guide will tell you what.

How to Utilize Goals and Objectives to Succeed in Life

So far I have shown you examples of goals and objectives, the difference between the two and importance of having both. Let’s see now how we can use these to achieve our dreams.

There is a simple framework I use for all my dreams, goals and objectives and it’s called the Hawkeye-Wormeye framework.[1]

The Hawkeye-Wormeye Perspective

Step 1: The Hawkeye

Imagine that you’re a hawk and that you fly high above the forest which represents your life. When you’re a hawk, you see endlessly beyond and know where the mountains, rivers and hills are. You see where you need to go and you get clear on the bigger picture.

“I want to get to the hills beyond the murky swamps.”

The hawkeye is the first thing you do because it provides the goal, the bigger picture or whatever you call it.

When you get clear on where you need to go from a hawkeye perspective, now it’s time to get down in the dirt by becoming a worm.

Step 2: The Wormeye

Okay, so we know where we are headed right now – it’s the “hills beyond the murky swamps.” But to get there, we need to become a worm now. Why a worm?

Because a worm can see just 2-3 steps in front of him. This ensures that even though you know your final destination, you are just focusing on the 2-3 steps that are right in front of you.

As Will Smith said in an interview

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“You are building a wall. But you are not, in fact, building a wall. You are laying brick by brick as perfect as possible and one day, if you lay your bricks perfectly, they will become a wall.”

The same thing is with the wormeye. You know where your destination is but you decide to focus only on what is in front of you. This way you ensure that you “lay the perfect bricks which will one day become a wall.”

The Transition from Wormeye to Hawkeye to Wormeye

Every 3 or 6 months, you should spend a couple of days only in the Hawkeye perspective. You do this because you need to make sure that you are heading in the right direction and to see if you need to change/iterate anything in your worms path. You take as Bill Gates calls it – a “Think Week”.[2]

The rest of the time (over 95% of it), you spend it in the wormeye perspective. You are on the ground, doing work, getting new skills or getting better at old ones. You step out from the wormeye to hawkeye only to see if you are still on the right way.

But what do you actually do in wormeye perspective?

Chunking Goals into Objectives

You have the bigger picture, the goal you want to achieve. Let’s say that goal is to become the best non-fiction writer in the world. So how do you become that?

First of all, you take apart what writing actually is. And there, you realize that writing isn’t just writing – that writing consists of four different parts:

  1. Generating ideas
  2. Researching
  3. Writing
  4. Editing

Okay, we now know what we actually need to work on to become the best writer. The four above are the skills we need to master to become the best writer in the world.

By putting big, vague goals/dreams into smaller compartments which can be easily practiced (daily habits), we are, in fact, chunking our work to something that can be done.

The hawkeye perspective of becoming the best writer is focused down on the wormeye perspective of working on four different parts of writing.

But what do we do with chunks in the end? This is where we get to the actions and behaviors (objectives) you do daily and the last part of our big puzzle – daily habits.

Daily Habits

So we chunked the “become the best writer in the world” to “practice generating ideas, researching, writing, and editing.” So what do we actually do with that?

We form daily habits.

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This isn’t something big we need to do – in fact, it’s quite the opposite. We take small actions every single day and those actions accumulate over time to get us to our goal. We take it one step at a time, slow and steady, and as Eric Edmeades would say it “I do less today to do more in a year.[3]

In the writing example, a simple and easy daily habit would be “Write 500 words a day.” This way, you have a daily habit which takes care of the “writing” part of you becoming the best writer in the world.

For generating ideas, you start leading a journal (3 things that happened to you today), for researching you start reading books (20 pages a day) and for editing you create a list of forbidden words you simply delete from your writing (“like”,”very”, “thing” etc.).[4]

You don’t need to start doing all of these- actually I advise you not to. I advise you to start with one of these and then, when it becomes a habit, add up another one. That is what I did.

I started with reading habit (20 pages a day). After 150 days, I added a writing habit (writer 500 words a day). The next one coming is generating ideas habit and at the end, the editing habit.

If I started with all of them immediately, none would stick. As the saying goes “Do less in a day to do more in a year.”

Learn more about how to build good habits and make them stick in this guide: How to Build Good Habits (Step-by-Step Guide)

Bottom Line

We started with an explanation of goals and objectives, went over the difference of those two, understood that one can’t go without the other one. Then, we saw how to use goals and objectives in our daily lives.

For that, we used the hawkeye and wormeye perspective where we saw that we need the bigger picture of the hawkeye but the focus of the wormeye- the steps that are right in front of us.

In the end, we chunked down the big goals we had into the smallest possible actions and made daily habits out of these.

Now, we know what we need to do every single day to achieve our goals and dreams. Everything standing between us and the goal we want to achieve is a small daily habit – so just start doing it.

More About Goals Setting

Featured photo credit: Skitter Photo via skitterphoto.com

Reference

More by this author

Bruno Boksic

An expert in habit building

13 Things to Put on Your Daily Checklist for Boosted Productivity How to Create Your Best Morning Routine for Success 23 Good Habits for a Productive and Stress Free Life What Is a Routine? 9 Ways Routines Make Your Life Easier 11 Important Things to Remember When Changing Habits

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Last Updated on November 20, 2019

How to Measure a Goal? (With Examples of Measurable Goals)

How to Measure a Goal? (With Examples of Measurable Goals)

Everyone sets goals. Whether they are daily goals like completing a project, personal aspirations like traveling the world, or even workplace targets, setting a goal isn’t enough to get you over the line unfortunately. This is why only eight percent of people achieve their goals.[1]

So how do the high achievers do it?

By setting measurable goals, keep track of them and progress towards these goals.

To help you out, I’ve put together a simple guide on measuring goals. I’ll show you a SMART framework you can use to create measurable goals, and how you can track its progress.

To begin, let me introduce you to the SMART acronym.

What Is a Measurable SMART Goal?

SMART stands for Specific, Measureable, Achievable, Relevant, and Time-Bound. They help set clear intentions, this way, you can continue staying on course.

When you’re writing a SMART Goal, you need to work through each of the terms in the acronym to ensure it’s realistic and achievable.

It’ll help you set specific and challenging goals that eliminate and vagueness and guesswork. It’ll also have a clear deadline so you know when you need to complete it by.

Here’s what SMART stand for:

Specific

Your goals need to be specific. Without specificity, your goal will feel much harder to complete and stick to.

They should also have a specific outcome. Without the outcome, it will be hard to focus and stay on task with your goals.

I can’t stress this enough. In fact, two researchers Edwin Locke and Gary Latham, found that when people set specific yet challenging goals, it led to increased performance 90 percent of the time.[2]

Here’s an example of a specific goal:

Increase sales by 10% in 90 days. 

Measurable

You need to be able to measure these goals.

Examining a key metric and quantifying your goals will help track your progress. It will also identify the mark at which you’ve completed your task.

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Measurable can mean many different things, but generally speaking, you want to be able to objectively measure success with a goal.

Whether it’s via analytical data, performance measures, or direct revenue, ensure your goal is quantifiable.

Achievable

Why do you want to reach this goal? Is it important for you or your organization?

Once you identify the key benefit, add that into your goal, so it helps your team members understand the importance of the goal and how it contributes to the bigger picture.

Relevant

Why do you want to reach this goal? Is it important for you or your organization?

Once you identify the key benefit, add that into your goal so it helps your team members understand the importance of the goal and how it contributes to the bigger picture.

Timely

This is one of my favorite parts of SMART goals….setting the deadline.

The timeframe will create a sense of urgency. It functions as a healthy tension that will springboard you to action.

Examples of Measurable Goals

Now that we know what a SMART goal is, it’s time to help you make your own SMART goal.

Let’s start with the first step: specificity.

Specific

A specific goal should identify:

  • What’s the project or task at hand?
  • Who’s responsible for the task? If you’re breaking the task down, who is responsible for each section?
  • What steps do you need to do to reach your goal?

Here’s a bad example:I want to have a better job.

This example is poor because it’s not specific enough. Sure, it’s specific to your work, but it doesn’t explain whether you want a promotion, a raise, a career change, etc.

What about your current job do you want to improve? Do you want to change companies? Or are you striving for more work-life balance? What does “better” really mean?

Let’s transform this into a good example.

I want to find a new role at a Fortune 500 company that improves my current salary and work-life balance.

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If you’re not too sure what the specific outcome should be, you can use mindmaps to brainstorm all the possible options. Then choose a few or one from the mindmap.

With the example above, to become a better growth marketer, I have to explore different learning options like online courses, blogs, books, or in-person courses before I made a decision.

Measurable

Goals need to be measurable in a way where you can present tangible, concrete evidence. You should be able to identify what you experience when reaching that goal.

Ideally, you should go for a metric or quantity as quantifying goals makes it easier to track.

Here’s a bad example:

I will get a promotion at work for improving quality

Here’s a good example:

I am going to land a promotion to senior VP by improving my work quality. When I say work quality, I will measure this by projects completed, revenue earned, and success factors important to my superiors.

If you’re having difficulty measuring your goals, you can use a goal tracking app. They’re a great way to measure your progress, especially if it’s time-based.

In addition, I love to use the following strategy to keep myself accountable and ensure I’m hitting goals:

Reminder emails.

I schedule emails to myself asking for measurable data on my goals, and even CC others to hold me accountable.

For example, if you work with a team, CC them on your email to keep yourself honest and on-track.

Here are five methods you can use to measure your progress towards the goal:

  1. Keep a record – Have you recorded all your actions?
  2. Assess your numbers/evidence – Are you breaking your commitments?
  3. Create a checklist – Can you simplify your tasks?
  4. Stay on course – Are you moving forward with your plan smoothly?
  5. Rate your progress – Can you do better?

Achievable

When it comes to being able to achieve your goals, you should stick to Pareto’s principle. If you’re not too sure what it is, it’s the 80/20 rule.

Don’t just attack and go for everything at once! Pick things that give you the most results. Then, work on the next objective or goal once you’ve completed your first ones.

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Here’s a bad example:

To get more work-life balance, I will examine all factors of my work and how to trim down the time I spend on them.

Here’s a good example:

This week I will record my time spent on projects to analyze the amount of revenue or success they generate. Projects that fall short of production will get less time and resources than others. 

Relevant

It’s always important to examine your goal to ensure it’s relevant and realistic to what you’re doing.

This is where the bigger picture comes in.

Here’s a bad example:

I want to be promoted to CMO because I need more responsibility.

In this case, it’ll be unlikely for you to receive a promotion if the purpose and reason behind your goals are not strong.

Here’s a good example:

I want to be promoted to CMO because I enjoy digital marketing. I’m currently excelling in X, Y, and Z digital marketing practices, and I believe that via a promotion I can further grow the business via X, Y and Z.

The why will help you grind out in moments when you just want to throw in the towel, and also provide more purpose for your goals.

Timely

And…finally we’ve hit the deadline.

Having a due date helps your team set micro goals and milestones towards the goal.

That way, you can plan workload throughout your days, weeks, and months to ensure that your team won’t be racing against the clock.

Let’s start with a bad example:

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I’m going to land a new promotion this summer.

Now, let’s turn this into a great example:

Within the next month I will increase marketing revenue by XX%. Then, within three months I will expand the digital team, hire two new employees and scale it. Within five months I will leverage this success into a new role.

So that’s how you create a measurable goal.

Here’s a summary of the example above in the order of its acronyms.

Overall Goal: I want to transition into a new role with a reputable company.

  • S: I want to find a new role at a Fortune 500 company that improves my current salary and work-life balance.
  • M: I am going to land a promotion to senior VP by improving my work quality. When I say work quality, I will measure this by projects completed, revenue earned, and success factors important to my superiors.
  • A: This week I will record my time spent on projects to analyze the amount of revenue or success they generate. Projects that fall short of production will get less time and resources than others.
  • R: I want to be promoted to CMO because I enjoy digital marketing. I’m currently excelling in X, Y, and Z digital marketing practices, and I believe that via a promotion I can further grow the business via X, Y and Z.
  • T: Within the next month I will increase marketing revenue by XX%. Then, within three months I will expand the digital team, hire two new employees and scale it. Within five months I will leverage this success into a new role.

But before we finish off, I want to leave you with a note:

If you want to ensure you reach your goals, make sure you’re accountable. Ensure that you will stick by the goal and deliver the results that you want. Because sometimes, the goal might not just be for you. It could be goals for your clients, customers, and even loved ones.

For example:

Here, Housecall Pro promises customers that they grow up to 30% in one year.

By placing that statement on their landing page, they’re keeping themselves and their goals accountable to their customers.

For personal goals, tell your friends and family.

For professional goals, you can tell your peers, colleagues, and even your clients (once you’re ready).

Bottom Line

So to wrap things up, if you want to measure a goal, be SMART about it.

Start with a specific outcome in mind; make sure it’s measurable, achievable, relevant, and timely to your existing schedule.

While 92 percent of people fail to reach their goals, you can be the exception.

Reach your goals by setting targets and objectives together.

More About Goals Setting

Featured photo credit: Green Chameleon via unsplash.com

Reference

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