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Why Being “Too Busy” Is The Biggest Lie We’ve Been Told

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Why Being “Too Busy” Is The Biggest Lie We’ve Been Told

Have you ever said to yourself, “I’m too busy”? “I’m too busy to meet this person…” “I’m too busy to take care of my health…” “I’m too busy to learn a language…” We take in a big sigh, and even lead ourselves to believe that being “too busy” is something worth celebrating. I’ve certainly been guilty of this many times over.

In a world of rapid change, infinite access, and countless distractions, our society has built a culture around celebrating “keeping busy”, for the sake of… well, keeping busy. But there’s a massive difference between activity and performance. We can be efficient in a lot of things in our lives, without ever being effective. 

Here’s why telling ourselves that we’re “too busy” can lead to a negative cycle.

We Reap What We Sow

Have you ever bought a new car, and suddenly you start to notice all the cars that are identical to the one you just bought? Or maybe you got a new dog, and you start paying attention to all the dogs that are walking across the sidewalk.

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It’s not that the manufacturers of your car suddenly decided to release more models in your city, nor did the population of dogs hit a spike. It means that your Reticular Activating System is at work. Without boring you with the scientific details (TL;DR right?), your RAS is the automatic mechanism inside your brain that tells you what to pay attention to, and what not to. Think of it as a filter for the brain.

As bland as the name may sound, it’s an incredibly important part of our brain since it’s the gatekeeper that determines how we think – consciously or subconsciously. One of the greatest examples of the RAS at work is when Roger Bannister broke the four-minute mile in 1954, which was claimed to be impossible at the time. A year after he broke the record, over a dozen people also beat the record, including high school students.

ADVANCE FOR WEEKEND EDITIONS, MAY 3-4 - FILE - In this May 6, 1954, file photo, British Athlete Roger Bannister breaks the tape to become the first man ever to break the four minute barrier in the mile at Iffly Field in Oxford, England. With the 60th anniversary approaching, Bannister, now 85, is reliving those four minutes that still endure as a seminal moment in sports history. He has a new autobiography out and is marking the anniversary with a series of events at Oxford, where he set the record on a cinder track all those years ago. (AP Photo/File)

    The reason why we bring up RAS is because there’s two ways to control our brain:

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    1. Consciously: By purposefully setting goals, affirmations, and visualizing our goals, we can create a filter that enables our brain to focus on anything that will get us closer to our goals.
    2. Sub-consciously: By telling ourselves “we don’t have time”, our brain is going to find every reason to justify why we don’t have time.

    Since our brain will eventually believe whatever message we feed it, telling ourselves that we’re “too busy” only becomes a self-fulfilling prophecy.

    Being Busy Is Not Being Productive

    I would often find myself busy scrambling to finish my to-do list for the week. It’s only when I take a step back to reflect that I realize there were only 3 things on that list that made an actual impact to my end goals.

    So let’s talk about the key differences between being busy vs. being productive (effective):

    • Busy people have many priorities, productive people have few big priorities.
    • Busy people focus on action, productive people focus on clarity before taking action.
    • Busy people multitask, productive people focus on one task at a time.
    • Busy people react to emails immediately, productive people carve out a portion of the day to answer all of their emails at once.
    • Busy people talk about how they’re “too busy”, productive people make time for what’s important.

    Did you say “yes” to more of the busy category or the productive category?

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    The truth is, all of us have the time to do anything we want: spend time with family, learn a language, go to the gym, cook a healthy meal, etc. We just can’t do everything we want.

    We should also consider the Pareto’s Law: In nearly anything we do in our lives, only ~20% of our inputs (i.e. activities, tasks, money, time) will deliver ~80% of our desired results.

    15diagram

      This means that if you’re

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      • Learning a new language: focus on one solution that will give you 80% of your desired result (i.e. reaching conversation fluency)
      • Building a business: focus on the few vital features that deliver 80% of satisfaction to your customers
      • Getting in shape: focus on the few exercises that can workout 80% of your body

      So how do we put this into action? A solution that has been working incredibly well for me is asking one simple question…

      What’s Your ONE Thing?

      In the bestselling book, The ONE Thing, Gary Keller describes it as “the ‘one thing’ you can do such that by doing it, everything else will be easier or unnecessary.” You can apply this concept to your business life, personal life, physical health, finances, etc.

      Jason_Hardy_personalBuckets

        As simple as this exercise may sound, it’s one of the most difficult questions I ask myself. Essentially, you’re forcing yourself to say “no” to the good opportunities, so that you can make way for the opportunities that can change your life. Sometimes those lines are blurred, but by simply asking the right question: you can stop being “too busy”, and start being productive.

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        The Takeaway

        Ask yourself: are you saying “yes” to too many things? If you are, it may be time to reprioritize your goals and activities. For the rest of the day (or week if you can), try approaching anything that comes at you by asking: is this my “ONE Thing?”

        If the answer is “no”, then move on. Remember, saying “no” to the mediocre will open up the opportunity to say “yes” to the extraordinary.

        More by this author

        Sean Kim

        Sean is the founder and CEO of Rype, a language learning app. He's an entrepreneur and blogger.

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        Last Updated on August 25, 2021

        Why Personal Branding Is Important to Your Career

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        Why Personal Branding Is Important to Your Career

        As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

        Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

        According to Celinne Da Costa:[1]

        “Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

        A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

        What Is Your Personal Brand?

        “Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

        Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

        Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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        I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

        A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

        Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

        Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

        Your Personal Brand Is Essential for Your Career Success

        In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

        According to Castrillon,[2]

        “One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

        The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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        As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

        In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

        “if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

        When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

        The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

        Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

        The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

        5 Key Steps to Creating Your Personal Brand

        These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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        1. Set Your Personal Goals

        What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

        2. Create Your Unique Value Proposition

        Create your unique value proposition by asking yourself these four questions:

        1. What are your personality features? What benefit do you offer people?
        2. Who are you and why do people enjoy working with you?
        3. What do you do and what do people want you to do for them? How do you solve their problems?
        4. What makes you different from others like you?

        The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

        3. Write Your Professional Story

        Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

        4. Determine Which Platforms Will Support Your Personal Brand

        Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

        5. Become Recognized for Sharing Your Knowledge and Expertise

        A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

        The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

        Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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        As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

        Other People’s Stories

        Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

        Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

        Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

        “your story is what you have, what you will always have. It is something to own.”

        So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

        Featured photo credit: Austin Distel via unsplash.com

        Reference

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