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Published on January 16, 2020

7 Ground Rules of Setting Goals (And Reaching Them)

7 Ground Rules of Setting Goals (And Reaching Them)

How do you go from idea to implementation? By setting goals.

In your personal life and at work, goals give you direction. They allow you to split projects into manageable pieces, and they help you hold yourself accountable along the way.

But setting goals is only the first step. More than nine in 10 people who set goals for the new year never achieve them.[1]

If you want to actually accomplish your goals, you can’t just think of the finish line. You need to set yourself up to reach it, which means strategizing how you’ll run the race.

What’s the best way to do that? By setting some ground rules for yourself:

1. Setting Goals the SMART Way

Setting any sort of goal is better than nothing, but you can set yourself up to succeed by keeping the acronym “SMART” in mind. A SMART goal is:

Specific

Whatever your goal is, you need to know when you’ve achieved it. The more specifics you give yourself, the better.

Say that you’re saving money with the goal of buying a new car. How much money, exactly, do you need? Are you willing to defer some of the cost through financing, or would you prefer to make a cash purchase. When do you hope to make the purchase?

Your specific goal might be, “I want to save $5,000 for a down payment by December 2020.” You’ve given yourself a yardstick by which to measure your progress.

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Measurable

A goal can be specific but not measurable. You might want to become a better father in the new year — but by what standards will you judge yourself?

Those standards are obvious for goals like saving money. But for something like becoming a better father, you’ll need to come up with proxies.

If you’re worried that you don’t spend enough time with your son or daughter, maybe you want to measure the time you spend per week with him or her. If you haven’t been giving your child the help he or she needs with schoolwork, perhaps improvements in his or her grades is how you’ll know you’ve been a better parent.

Attainable

Specific and measurable goals aren’t necessarily attainable. If you’re trying to get fit, good on you. Realize, though, that you probably won’t be able to run a marathon by the end of next week.

Shoot high, but beware: A recent study by the University of Basel found that people who set attainable goals for themselves enjoy greater wellbeing than those who set unreasonably high ones. The reason, according to researchers, is that a sense of control over outcomes results in greater life satisfaction.[2]

Relevant

Your goals should always map to a greater plan. Why bother to lose weight, for example, if your body mass is already at a healthy mark? If revenue is your company’s greatest need, then don’t set a goal to deck out your company’s office.

Relevance is also important for two less obvious reasons: If a goal doesn’t actually matter to you, you’ll struggle to stick with it. And at least in the context of workplace goals, you’ll struggle to get team buy-in or resources if it’s not clearly relevant to your mission.

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Time-dependent

Although attaching a timeline to your goal does make it more specific, timeliness deserves a special shoutout: If you have no deadline for achieving your goal, you will struggle to make time for it.

Think through what the actual work of the goal will look like. Say you’d like to lose 25 pounds: Medical experts suggest aiming to lose 1-2 pounds per week, which means you should expect to reach your goal in 12-25 weeks.

Be patient with yourself. We’d all like to achieve our goals faster, but setting unrealistic expectations is not the solution. You may burn out or, in the context of the weight-loss example, even endanger your health.

You know that setting goals is important, and you know what a good one looks like. But your time is limited; the next step is to choose: What do you most want to achieve, and how do you actually do it?

Every goal has an opportunity cost. Working toward one means that you can’t use that time to do something else. And so, the next few points will focus on how to achieve the right goals.

2. Think about Others

Few real achievements involve just one person. Be a team player: Before deciding to spend weeks or months working toward something, think about others.

It’s important to keep your ears open. Say you learn that you’re not the only member of your family who’d like to get fit in the new year. Prioritizing that goal is a good idea because it benefits you both: Having an accountability partner makes you both more likely to hit the gym after a hard day.

3. Know Your ‘Why’

As great as it is to take others into account when setting goals, your first priority should be just that: yours.

To maximize both your time and your chances of achieving a goal, it’s important to stay inspired.

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Think deeper than “earning more money” or “being healthier.” Do you want to build a better life for your family? Is seeing your kids graduate college what gets you out of bed every day?

In professional life, this is particularly key. Mike Novotny, CEO of clinical trial software company Medrio, gets through the hard days by thinking back to his mission is to cure disease and save lives.[3] Medrio won’t cure every disease, Novotny realizes, but he does believe it’s possible for the industry to do so.

Your “why” doesn’t have to be changing the world in order to be a worthwhile goal. But it should be something that you believe in, stand a good chance of achieving, and are able to break into specific steps.

4. Look at the Long Term

Short-term goals have value, but they should really be seen as steps toward long-term goals.

Use legacy goals to organize your operations. Challenge yourself: Can you map every item on your calendar to one of those three long-term goals? What about your task list, purchases, and investments?

What might legacy goals look like in your personal life? Think about things that would actually alter your life trajectory. If you want to improve access to education, perhaps starting an online learning company should be one of this year’s legacy goals.

5. Put First Things First

Once you have your big picture and annual priorities in mind, you need to drill down: How are you going to get there?

Start with a simple question, suggests Say Insurance’s Erin Thompson: “What do I want to achieve today?” Without a specific plan of action for the day, it’s all too easy to get caught up in the little things.

The truth is, most of what you do in a day probably doesn’t get you closer to your goals. Things like answering emails, cooking meals, and commuting have to happen, but they’re best seen as chores rather than steps forward.

6. Be Humble

Whether you’re working on a solo goal or one that involves a whole team, recognize that others’ ideas can help you achieve it faster and more effectively.

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Look beyond things like age and job title. Teenager Greta Thunberg has broken through to more people on climate change than many scientists. Mahatma Gandhi was a small-time lawyer before he helped India overcome British rule.

Always assume that the person you’re interacting with has something valuable to tell you. Be open with people about what you want to achieve, and humbly accept their input.

7. Give Yourself Some Credit.

Most goals worth setting are achieved in phases. If you can’t see and feel yourself making progress toward them, warns Teamwork CEO Peter Coppinger, you’ll struggle to achieve what you set out to do.

When setting goals, think about the waypoints you expect to see along the way.

Say you hope to become a CEO someday. You can’t expect to leap straight to the top, so consider what roles you might want to hold first.

As you work your way up, celebrate those wins. When you earn your first management role, go visit a national park you’ve always wanted to see. Once you become a VP, take that European vacation. After you’re promoted to the c-suite, reward yourself with a cruise.

Setting goals is good, but achieving them is even better. Choose wisely, listen carefully to those around you, work hard, and remember to celebrate the wins along the way.

More on Setting Goals

Featured photo credit: NORTHFOLK via unsplash.com

Reference

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John Hall

John Hall is the co-founder and president of Calendar, a leading scheduling and productivity app that will change how we manage and invest our time.

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Last Updated on November 24, 2020

50 LinkedIn Influencers To Follow, No Matter Your Industry

50 LinkedIn Influencers To Follow, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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