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How To Avoid Google Penalties On Your Website

How To Avoid Google Penalties On Your Website

Google has two types of penalties that could potentially harm your website. They are called algorithmic penalties and manual penalties (or “manual actions” by Google). The algorithmic penalties are automatic and occur as a result of the Google algorithms. They are usually caused by Google panda[1] or Google Penguin[2] because of low quality content, duplicated content, and/or the presence of a lot of suspicious links pointing to your site. Google wants to “clean” the web based on these two updates and other criteria.

As for manual penalties, they occur as a result of manual review of your domain performed by a specialist at Google. These punishments tend to minimize a site’s efficiency and can even make it disappear on specific queries to the Net surfers. Google favors sites that have precise and positive characteristics like the speed of its loading time, the size of its optimized images, etc.

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Google diminishes the visibility of sites that are viewed less favorable based on penalties they acquire as a result of manual and algorithmic penalties a site might receive. So in order to maintain visibility in search engine results, you must do everything to avoid these penalties.To check whether your site has been punished manually or not, simply visit your Google Webmaster Tools account. To avoid penalties altogether, below is a helpful and essential guide to ensure the positioning of your website in search results.

Preventing Google Penalties

Google Panda and Google Penguin are most concerned about good practices in SEO. Indeed, Google Panda, published in 2011, penalizes poor user experience, like delayed loading times on a site, high bounce rates, errors 404, and of course duplicate content. As for Google Penguin, which was created in 2012, it penalizes spamming techniques, i.e. the quality of link anchors, the number of incoming links from a suspected referral site, the nature and origin of the links, etc.

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The bottom line is quality content is paramount. When you want to optimize your site for SEO, you will have to take into account Google Penguin and Google Panda in order to adhere to Google’s guidelines and maintain your website rank and visibility.

Content is king in SEO, so you must give a lot of importance to these factors:

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  • The content must be unique.
  • The editorial line must be clear and coherent.
  • Articles or pages should not be over-optimized.
  • Automatically generated content is prohibited.
  • Know that you have to write your content primarily for users before even thinking about the search engines.

Operating A Quality Site

Owning and operating a quality site is as simple as adopting a clear architecture and paying attention to the internal so that you don’t duplicate content. Links can make or break your site. Netlinking is a great way to get quality links on your website, but be careful to avoid abusing it to try and stay natural with Google’s guidelines. Limit the number of links per page, whether internal or external. As for backlinks campaigns, you should spread them out over a long period of time to avoid getting links at the same time as this might sound suspicious.

The majority of links to your site should be sites with the same theme. Do not over-optimize the anchors for SEO. You must vary the anchors on long phrases and not necessarily on the main keyword of your site. The list of what to do to avoid Google penalties is not exhaustive as it seems. The most important thing to remember is not to cheat in order to make your way up the website ranking through unsavory methods.

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Behaviors To Avoid For Good SEO Practice

As you all know now, most behaviors that are banned in SEO are practices prohibited by Google and behaviors that Google will penalize you for if you use them. Here are some examples of practices that should be avoided to maintain good SEO practices[3] that will not be flagged by Google. This practices are more commonly known as Black Hat SEO:

  • Cloaking, or generating, different HTML content depending on whether it is a user or a search engine that accesses it
  • Duplicating content or copy and pasting an already existing page
  • Spam comments
  • Over-optimization of keywords
  • Purchasing inbound links of poor quality

There are many other practices that are considered Black Hat SEO, but those were just a few of the most common ones that will quickly get your website in hot water with Google if they pick up on it with their manual or algorithmic penalties. Earn your ranking the right way and develop a quality site where your content is key to establishing SEO.

Featured photo credit: Business Insider via businessinsider.com

Reference

[1] https://en.wikipedia.org/wiki/Google_Panda
[2] https://en.wikipedia.org/wiki/Google_Penguin
[3] seo services: http://www.seoservicesusa.co/chicago-seo-services

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Last Updated on July 8, 2020

10 Smart Productivity Software to Boost Work Performance

10 Smart Productivity Software to Boost Work Performance

Productivity is the ability to perform tasks efficiently and in a timely manner. In today’s busy and competitive business world, productivity is paramount for any business, organization or corporation.

Productivity is more than just performing tasks successfully. It is about investing and allocating resources, so the company or business can perform to meet its core goals.

As part of 2019, it is important to commit to new goals. When shopping around for new productivity software keep in mind the following things: cost, reliability, cross-platform compatibility, on the go, technical support, etc.

In the subsequent sections, we will examine the most recommended productivity software in the marketplace. In addition, we will look at what makes them tick and what separates them from the rest of the pack.

Projects and Tasks Management

1. Monday dot com

    Monday dot com was founded to create a team management solution so people connect to workplace processes across any industry. The productivity tool is used in more than 140 countries.

    The user interface is intuitive and impressive. It makes collaboration productive and fun because of its simplicity.

    The tool is deemed to have one of the best user experiences across the mobile and online project and task management platform.

    The product includes usability, customization, admin control, group management and control, private or public control, in-group messaging and more.

    Check out the software here!

    2. Asana

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      The mantra behind Asana’s product is to enable teams from across different organizations to work together effortlessly.

      The software comes with lots of customizations. When you create a project as a user, you can choose between a traditional task view and the kanban-style board view. The dashboard allows you to see the progress on a project, and it includes an excellent advanced set of search tools.

      Also, Asana’s Android and iOS apps do retain the web interface’s clean look and feel.

      Check out the software here!

      3. Trello

        Trello was founded in the summer of 2010 and two years later the platform added 500,000 members. Anyone within sales, marketing, HR and operations can collaborate successfully with this product.

        Moreover, the tool has over 100 plus integrations with Google Drive, Slack, Jira and others. The product works flawlessly across various platforms.

        Some of the well-known features includes is speed, easy-to-use, and set up. The interface includes due dates, assignments, file storage, checklists and more.

        Check out the software here!

        4. Jira

          The Jira software is flexible and heralded as the next-generation project.

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          The software allows teams to design and adapt the software to an organization’s needs. This includes having visibility into long term goals, project roadmaps, status of work, real-time release information and more. In addition, the interface is customizable.

          The Atlassian Cloud does not support multiple separate domains, subdomains or domain aliases in Google Apps.

          Check out the software here!

          5. Evernote Business

            Evernote was founded in 2008 and reached 11 million users by 2011. The company was founded on the premise that their product should address the ever-increasing volume and speed of information.

            The product helps bring together groups of teams because of versatility and functionality. It creates documents, collaboration on projects, store information all a single location.

            Moreover, you can find information quickly and includes effective search capabilities and integrations with existing tools you may already use.

            Check out the software here!

            Communication

            6. Slack

              Slack was founded in 2013 and the tool is heralded as a collaboration hub. Slack is where productivity happens. When you start a new project, hire new staff, deploy a code, review a sales contract, finalize on a budget, Slack covers all of these. Some of the major highlights include highly customizable notifications and seamless integrations with other collaboration and office tools. The free version of the software comes loaded with features, but does not archive old message. So, you have to review what are the best options for your organization or business.

              Check out the software here!

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              7. Spike

                Newcomer Spike makes emails more conversational by helping teams maintain productivity, communication, and collaboration. All of these are achieved from within their inbox.

                Spike works on top of any existing email (O365, G suite, and IMAP) turning it into a real-time messenger and making your communication much more functional and efficient.

                Spike’s features include built-in groups and channels, voice and video calls, email encryption, instant access to all your files, and much more.

                Check out the software here!

                Creation

                8. Office 365

                  Microsoft’s Office 365 could not be excluded from the conversation and especially as it pertains to productivity software.

                  Of course we are all familiar with Word, Excel, PowerPoint, and Outlook. But there is more capabilities that come with it.

                  You have business-class email, online storage space, and teamwork solutions. These services can be accessed from just about anywhere.

                  Within this suite is Microsoft Sway, which is a presentation software and a step above PowerPoint.

                  Check out the software here!

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                  9. Grammarly

                    Grammarly helps to cut down time on editing. Professionals in several industries like law, healthcare, academia, marketing, engineering and journalism use it to provide instant feedback on the accuracy of writing in English.

                    Once you install the extension from Google Chrome, you can get corrections when you are drafting an email, using social media and other apps.

                    Grammarly is AI powered and it’s a wonderful tool to have to check spelling and grammar before a presentation.

                    Check out the software here!

                    Team Analytics

                    10. ActivTrak

                      ActivTrak is a business intelligence tool that allows you to access team behavior analytics. In other words, it is data-driven.

                      The pros include two-factor authentication with active directory integration. You can also automate your alerts and it has an intuitive interface with easy-to-use admin controls.

                      Furthermore, it comes with Google sign-in, iOS app, productivity track, and more. The bottomline is the product offers employee productivity metrics along with team behavior analytics.

                      Check out the software here!

                      The Bottom Line

                      Depending on the size, budget, resources, and immediate needs of your company, not all productivity software will exactly solve your problem. You will have to contact any of the providers above and probe extensively to find the right product that is made for your business.

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                      Featured photo credit: Domenico Loia via unsplash.com

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