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How To Avoid Google Penalties On Your Website

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How To Avoid Google Penalties On Your Website

Google has two types of penalties that could potentially harm your website. They are called algorithmic penalties and manual penalties (or “manual actions” by Google). The algorithmic penalties are automatic and occur as a result of the Google algorithms. They are usually caused by Google panda[1] or Google Penguin[2] because of low quality content, duplicated content, and/or the presence of a lot of suspicious links pointing to your site. Google wants to “clean” the web based on these two updates and other criteria.

As for manual penalties, they occur as a result of manual review of your domain performed by a specialist at Google. These punishments tend to minimize a site’s efficiency and can even make it disappear on specific queries to the Net surfers. Google favors sites that have precise and positive characteristics like the speed of its loading time, the size of its optimized images, etc.

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Google diminishes the visibility of sites that are viewed less favorable based on penalties they acquire as a result of manual and algorithmic penalties a site might receive. So in order to maintain visibility in search engine results, you must do everything to avoid these penalties.To check whether your site has been punished manually or not, simply visit your Google Webmaster Tools account. To avoid penalties altogether, below is a helpful and essential guide to ensure the positioning of your website in search results.

Preventing Google Penalties

Google Panda and Google Penguin are most concerned about good practices in SEO. Indeed, Google Panda, published in 2011, penalizes poor user experience, like delayed loading times on a site, high bounce rates, errors 404, and of course duplicate content. As for Google Penguin, which was created in 2012, it penalizes spamming techniques, i.e. the quality of link anchors, the number of incoming links from a suspected referral site, the nature and origin of the links, etc.

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The bottom line is quality content is paramount. When you want to optimize your site for SEO, you will have to take into account Google Penguin and Google Panda in order to adhere to Google’s guidelines and maintain your website rank and visibility.

Content is king in SEO, so you must give a lot of importance to these factors:

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  • The content must be unique.
  • The editorial line must be clear and coherent.
  • Articles or pages should not be over-optimized.
  • Automatically generated content is prohibited.
  • Know that you have to write your content primarily for users before even thinking about the search engines.

Operating A Quality Site

Owning and operating a quality site is as simple as adopting a clear architecture and paying attention to the internal so that you don’t duplicate content. Links can make or break your site. Netlinking is a great way to get quality links on your website, but be careful to avoid abusing it to try and stay natural with Google’s guidelines. Limit the number of links per page, whether internal or external. As for backlinks campaigns, you should spread them out over a long period of time to avoid getting links at the same time as this might sound suspicious.

The majority of links to your site should be sites with the same theme. Do not over-optimize the anchors for SEO. You must vary the anchors on long phrases and not necessarily on the main keyword of your site. The list of what to do to avoid Google penalties is not exhaustive as it seems. The most important thing to remember is not to cheat in order to make your way up the website ranking through unsavory methods.

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Behaviors To Avoid For Good SEO Practice

As you all know now, most behaviors that are banned in SEO are practices prohibited by Google and behaviors that Google will penalize you for if you use them. Here are some examples of practices that should be avoided to maintain good SEO practices[3] that will not be flagged by Google. This practices are more commonly known as Black Hat SEO:

  • Cloaking, or generating, different HTML content depending on whether it is a user or a search engine that accesses it
  • Duplicating content or copy and pasting an already existing page
  • Spam comments
  • Over-optimization of keywords
  • Purchasing inbound links of poor quality

There are many other practices that are considered Black Hat SEO, but those were just a few of the most common ones that will quickly get your website in hot water with Google if they pick up on it with their manual or algorithmic penalties. Earn your ranking the right way and develop a quality site where your content is key to establishing SEO.

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Featured photo credit: Business Insider via businessinsider.com

Reference

[1] https://en.wikipedia.org/wiki/Google_Panda
[2] https://en.wikipedia.org/wiki/Google_Penguin
[3] seo services: http://www.seoservicesusa.co/chicago-seo-services

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Last Updated on November 25, 2021

How to Make Private Browsing on Safari Truly Private

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How to Make Private Browsing on Safari Truly Private

There comes a time when we may be searching online and don’t want the browser to remember our footsteps. The reasons don’t always have to be what we obviously think of as the main reason; for example, sometimes, you may not want Safari to remember your passwords or prompt you to enter your password when surfing the web.

Whatever the reason, we may think that we are totally in the clear with Private Browsing on Safari and the other browsers on a Mac. However, a quick Terminal command can bring up every website you’ve visited. How do you do this? Also, how do you clear your tracks for good? We will provide both answers and more today.

    What Does Private Browsing Do?

    When activated, Private Browsing on Safari prevents your browsing history from being kept in the history tab of the application. Along with this, it doesn’t autofill information that you have saved in the browser. In this mode, you essentially become incognito and any references of previous use is essentially hidden when you are in private mode.

    For example: if you are on Facebook or filling out a form and some information or your login is already filled in in the spaces provided, this is called autofill. It’s activated by simply clicking Safari next to the Apple symbol in the menubar and selecting Private Browsing, then clicking “OK” to the prompt.

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    The reasons behind private mode differ for each individual. While we won’t go into all of those reasons, one thing that is  important to remember is that private browsing doesn’t forget the websites you visit. As we will see later on, Macs keep a second copy of the websites you visit in either mode. If you are in frantic mode looking for a solution to this, look no further.

    The Terminal Archive

    While Safari does a good job of keeping your search history out of prying eyes in the history tab, there is a less-than-obvious way to view a full list of visited websites on Mac. This is done in Terminal; the command-line emulator that allows you to make changes to your Mac.

    Terminal is located in the Utilities folder on your Mac. Once activated, simply add the command:

    dscacheutil -cachedump -entries Host

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    Once you hit “enter”, a list of the visited sites appear. Showing only the domains, the sites appear in a format of:

    Key: h_name :(website domain)ipv4 :1

    However, there’s no need to fear—there is a way you can clear this information from Terminal with a command that’s just as simple.

    Clearing Your Tracks

    Just as simply as you were able to enter the command to view the websites, you can clear the cache that Terminal showed you with the comamnd:

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    dscacheutil -flushcache

    As the command denotes, this literally “flushes” the domains from Terminal. This does not prevent the record from continuing to be recorded for future sites, however, so if that’s an issue for you, repeat this process regularly.

    Other Browsers and Private Browsing

    Other browsers have this form of privacy mode for their service. They promise many of the same things as Safari, but they do not have the same Terminal issue due to how this command only presents websites visited on Safari (the browser Macs come shipped with).

    If you use Firefox, you’ll notice that its private mode is also known as Private Browsing. Chrome calls private mode Incognito, while Internet Explorer refers to it as InPrivate Browsing. Opera is the newest to the scene, denoting it as Private Tab. Safari is the oldest well-known browser with this feature.

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    As you can see, despite Private Browsing not being 100% private, Terminal allows for your browser to be. In what ways has Terminal helped your life or allowed you to become more productive? Let us know in the comments below.

    Featured photo credit: Benjamin Dada via unsplash.com

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