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How To Avoid Google Penalties On Your Website

How To Avoid Google Penalties On Your Website

Google has two types of penalties that could potentially harm your website. They are called algorithmic penalties and manual penalties (or “manual actions” by Google). The algorithmic penalties are automatic and occur as a result of the Google algorithms. They are usually caused by Google panda[1] or Google Penguin[2] because of low quality content, duplicated content, and/or the presence of a lot of suspicious links pointing to your site. Google wants to “clean” the web based on these two updates and other criteria.

As for manual penalties, they occur as a result of manual review of your domain performed by a specialist at Google. These punishments tend to minimize a site’s efficiency and can even make it disappear on specific queries to the Net surfers. Google favors sites that have precise and positive characteristics like the speed of its loading time, the size of its optimized images, etc.

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Google diminishes the visibility of sites that are viewed less favorable based on penalties they acquire as a result of manual and algorithmic penalties a site might receive. So in order to maintain visibility in search engine results, you must do everything to avoid these penalties.To check whether your site has been punished manually or not, simply visit your Google Webmaster Tools account. To avoid penalties altogether, below is a helpful and essential guide to ensure the positioning of your website in search results.

Preventing Google Penalties

Google Panda and Google Penguin are most concerned about good practices in SEO. Indeed, Google Panda, published in 2011, penalizes poor user experience, like delayed loading times on a site, high bounce rates, errors 404, and of course duplicate content. As for Google Penguin, which was created in 2012, it penalizes spamming techniques, i.e. the quality of link anchors, the number of incoming links from a suspected referral site, the nature and origin of the links, etc.

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The bottom line is quality content is paramount. When you want to optimize your site for SEO, you will have to take into account Google Penguin and Google Panda in order to adhere to Google’s guidelines and maintain your website rank and visibility.

Content is king in SEO, so you must give a lot of importance to these factors:

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  • The content must be unique.
  • The editorial line must be clear and coherent.
  • Articles or pages should not be over-optimized.
  • Automatically generated content is prohibited.
  • Know that you have to write your content primarily for users before even thinking about the search engines.

Operating A Quality Site

Owning and operating a quality site is as simple as adopting a clear architecture and paying attention to the internal so that you don’t duplicate content. Links can make or break your site. Netlinking is a great way to get quality links on your website, but be careful to avoid abusing it to try and stay natural with Google’s guidelines. Limit the number of links per page, whether internal or external. As for backlinks campaigns, you should spread them out over a long period of time to avoid getting links at the same time as this might sound suspicious.

The majority of links to your site should be sites with the same theme. Do not over-optimize the anchors for SEO. You must vary the anchors on long phrases and not necessarily on the main keyword of your site. The list of what to do to avoid Google penalties is not exhaustive as it seems. The most important thing to remember is not to cheat in order to make your way up the website ranking through unsavory methods.

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Behaviors To Avoid For Good SEO Practice

As you all know now, most behaviors that are banned in SEO are practices prohibited by Google and behaviors that Google will penalize you for if you use them. Here are some examples of practices that should be avoided to maintain good SEO practices[3] that will not be flagged by Google. This practices are more commonly known as Black Hat SEO:

  • Cloaking, or generating, different HTML content depending on whether it is a user or a search engine that accesses it
  • Duplicating content or copy and pasting an already existing page
  • Spam comments
  • Over-optimization of keywords
  • Purchasing inbound links of poor quality

There are many other practices that are considered Black Hat SEO, but those were just a few of the most common ones that will quickly get your website in hot water with Google if they pick up on it with their manual or algorithmic penalties. Earn your ranking the right way and develop a quality site where your content is key to establishing SEO.

Featured photo credit: Business Insider via businessinsider.com

Reference

[1]https://en.wikipedia.org/wiki/Google_Panda
[2]https://en.wikipedia.org/wiki/Google_Penguin
[3]seo services: http://www.seoservicesusa.co/chicago-seo-services

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Last Updated on August 21, 2018

18 Best Time Management Apps and Tools (2018 Updated)

18 Best Time Management Apps and Tools (2018 Updated)

No one can dispute the countless benefits technology has brought us. It’s undoubtedly allowed us to connect, perform, improve and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of one of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use? Well, this will depend on your needs, but we’ve put together a list of 18 of the very best time management apps that can help you with the most common time management challenges.

Let’s dive straight into the list…

1. Rescue Time — Use your time wisely

    If you have doubts that you’re using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. You may be shocked to discover how much time you’re actually wasting.

    Download Rescue Time

    2. Remember The Milk — Keep on top of all your tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool which is compatible with your mobile, computer, Gmail, Outlook, etc. It helps you to manage your tasks easily, and reminds you of them – wherever you are.

      Download Remember the Milk

      3. Focus Booster – Boost motivation to complete tasks

        This app is based on the principles of the Pomodoro Technique, and is aimed at individuals who procrastinate and feel overwhelmed by tasks. It’s designed to enhance your focus and remove any anxiety you might have with time pressures.

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        Download Focus Booster

        4. Toggl – Keep track of time spent on projects and tasks

          This is a great alternative to time-sheets, if you need to track how much time you spend on different projects. Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks, and then through analysis, working out how you can manage them more effectively.

          Download Toggl

          5. Dropbox — Store and send large files easily

            There are many apps that allow you to transfer content from your computer to other devices – but Dropbox is free and easier to use than the others. With the Dropbox app, you can even access and share important files on the go.

            Download Dropbox

            6. Evernote — Keep all your notes in one place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts and images in many different ways (e.g., with voice, notes or images).  You can even record your meetings, interviews, speeches and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to really optimize your time.

              Download Evernote

              7. Mind42 — Focus on tasks at hand with mind mapping

                Mind mapping is a great productivity technique, and Mind42 is the best free mind mapping app currently available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

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                Download Mind42

                8. SyncBackFree — Back up and sync your files effortlessly

                  This free software allows you to back up, restore and synchronize your files easily. It not only saves you time now – but also in the future. If you have never backed up your files before, you should definitely take a look at this pivotal tool.

                  Download SnycBackFree

                  9. MyLifeOrganized (MLO) — Manage your to-do lists effectively

                    Check this out if you find it difficult to manage all your tasks, to work with your to-do lists, and to organize your goals. This task management system helps you to target what you should be focusing on to reach your objectives. It automatically generates to-do lists, with priority actions for your immediate attention so that you can track your progress methodically.

                    Download MyLifeOrganized (MLO)

                    10. 1Password — Have all your passwords remembered

                      This app allows you to keep all your passwords in one encrypted database, protected by one password. This saves you time when you forget your passwords and need to retrieve them. It also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Download 1Password

                      11. Pocket — Keep your eye on the ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. Use this tool to save your ‘finds’ to access and read later on at a convenient time which will not impact on your immediate work.

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                        Download Pocket

                        12. Focus@Will — Boost your attention span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400%! Ideal for those who find it difficult to focus while studying, working or reading.

                          Download Focus@Will

                          13. Launchy — Interact with your computer in a smart way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want.

                            Download Launchy

                            14. Forest — Boost your focus by growing a forest

                              This unique and fun app helps you stay focused and on-track. The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Download Forest

                              15. Trello — Track your projects in a highly visual way

                                This is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board (which is typically broken into columns such as To Do, In Progress, and Completed) as your start, work on and complete the associated task.

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                                Download Trello

                                16. Wunderlist — Digitalize your to-do lists

                                  Purchased by Microsoft in 2015, Wunderlist is an easy to use, feature-packed to-do list app. From planning a holiday, to sharing a shopping list with a partner, or managing multiple work projects, Wunderlist will keep you on top of all your tasks.

                                  Download Wunderlist

                                  17. TimeTree — Have a shared calendar with your family

                                    This app allows families or teams to share multiple calendars and appointments. So, whether you’re planning a party, or run a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Download Time Tree

                                    18. Todoist — Capture and order all your tasks and activities easily

                                      Todoist is close to being the ultimate digital to-do list. It’s available via browsers and apps, and lets you schedule all your tasks and activities. Each item can be flagged for priority as well as given a due date. There is also a neat option to add notes to any of your tasks.

                                      Download Todoist

                                      The above list covers what we consider to be the very best time management apps and tools. And the good news is – that many of them are completely free of charge! So, what are you waiting for? Select the ones that will be the most valuable to you – and begin boosting your productivity now!

                                      Oh, and one more thing… Take a look at a couple of our other articles that will help further streamline your time management:

                                      40 Top Productivity Apps for iPhone and 20 Quick Tips For Better Time Management

                                      Featured photo credit: Unsplash via unsplash.com

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