Advertising
Advertising

How to Get Really Good at Typography in One Month

How to Get Really Good at Typography in One Month

Typography is the visual representation of the written word; though if it’s used effectively, it can also add meaning to what is being communicated. Good typography is more than just choosing a favorite font. It’s setting and arranging type in a way that is legible and pleasing for viewers.

With web and mobile being the dynamic force that it is today, there’s a great opportunity to explore more brand-forwarding typography. A company’s website is commonly the consumer’s place of interaction with the brand, so being able to have type function in multiple platforms is becoming increasingly important.

– Cristin Burton, Graphic Designer for Bigstock

bigstock-Block-letters-isolated-on-whit-17177627

    If you want to efficiently make typography one of your skills, without having to become an expert web designer, there are plenty of resources to help you master the art. Follow this guide that takes you through a weekly process of becoming a great typographer in one month.

    Week 1: Learning the Basics

    To use type effectively, you need to gain a firm understanding of the anatomy of letters and the way they interact with each other. This includes knowing the different parts of a letter and the way fonts are classified.

    Advertising

    Typefaces and Fonts
    First, you should understand what differentiates these two terms. A typeface is a set of distinct characters with varying weights, which ultimately make up a font family. A font is one set of character styles within the typeface. Basically, a font is a particular size, weight, and style of a typeface, while a typeface is a range of fonts that share an overarching design.

    Typeface Styles
    Typefaces are classified into different style categories to help define what they’re best used for. The most common and basic classification is serif and sans serif. A serif is the small stroke that stems off of the ends of letters, and a sans serif font does not have these strokes. Sans serif fonts are usually easiest for web reading, and serifs are great for titles or making bold statements.

    pic1typo

      Structure of a Letter
      The variations in the parts of letters are what make up different styles of fonts. Each font has its own set of unique shapes and sizes of parts. Some of the main pieces you should know are:

      • X-height: The height of a lowercase x, or the height of any lowercase letter excluding the ascender and descender.
      • Baseline: The imaginary line that a set of characters sit on to help create uniformity and legibility.
      • Ascender: The part of a letter that extends above the x-height.
      • Descender: The part of a letter that descends below the baseline.
      • Counter: The enclosed spaces within letters.

      pictypo2

        Resources
        These lessons and tutorials will help you gain a deeper understanding of the basics of type.

        Advertising

        Week 2: Combining and Modifying Typefaces

        Anyone can simply choose a font that seems to suit a particular project. But if you want to really add meaning to your project and customize a font style to optimize its effectiveness, you need to learn techniques for combining and manually adjusting different styles.

        Combining Typefaces
        Combining typefaces can add depth and interest to your project that keeps your viewer’s attention and keeps the eye moving. There are certain principles that need to be considered when putting these combinations together to ensure a unified and complementary style.

        Contrast: Your chosen typefaces need to be unique enough to be recognizably different, yet not so different that their styles clash. You can find this balance by making variations to weight, size, structure and color.

        pictypo3

          Hierarchy: Besides the actual style of your typefaces, you can create contrast by establishing a visual hierarchy that helps guide the viewer’s eye.

          pictypo4
            Advertising

            Modifying Typefaces
            Each font has a built-in space setting to establish its structure. However, sometimes the spacing isn’t right for a certain layout. You can fix this by adjusting these spaces, known as leading, kerning and tracking. Leading refers to the distance between baselines in a block of copy, kerning is the space between two specific letters and tracking is the uniform spacing between all letters in a text. By slightly changing these settings, you can make your layout more legible, aesthetically pleasing and meaningful.

            Resources

            Week 3: Layout

            Even if you’re putting together a simple, text-based document, intentional layout can mean the difference between readers digesting the entire content, and moving on to something more interesting. Variations in fonts and font styles, white space and proper leading, kerning and tracking all contribute to an aesthetically pleasing project.

            Grids: A helpful way to develop a solid layout is to use a grid system, which enables you to find consistency in spacing and alignment. InDesign has a great grid feature that is easy to use and prime for laying out and customizing type.

            pictypo5

              Resources

              Advertising

              Week 4: Getting Creative and Using Visual Hierarchy

              As you advance in your typography skills, you can begin to experiment with more unique and creative layouts, and even customize your own lettering. Once you’ve gotten a grasp on how to create a solid layout, you can begin to experiment with different ways to make a visual hierarchy that keeps readers’ interest.

              Hierarchy: Keep your target audience in mind when testing different layouts and typefaces, and consider whether your solution meets their needs and expectations. For example, it might not be most effective to use a highly decorative font for a project that is meant to portray a trustworthy and professional brand. Use what you’ve learned about combining typefaces to create different hierarchies.

              Lettering: If you’re especially ambitious in your journey to become good at typography, consider trying your hand at lettering. This is “the art of drawing letters,” though it can also all be done on the computer (usually in Adobe Illustrator).

              Resources

              You’re Ready!

              Now that you have your typography lessons planned out, you’re ready to get started! By the end of the month, you’ll be well on your way to becoming an expert typographer, making all of your projects easier and more effective in communicating to audiences.

              More by this author

              How to Encourage Youthful Entrepreneurship Parenting Advice You Really Should (and Shouldn’t) Follow How to Protect Your Privacy on Your Mobile Devices How to Increase Your Chances of Smiling During the Day How To Sell More On Etsy

              Trending in Technology

              1 11 Brain Training Apps to Train Your Mind and Improve Memory 2 15 Productivity Chrome Extensions To Boost Productivity in 2020 3 20 Best Mac Apps for Productivity You Need in 2020 4 18 Best Time Management Apps and Tools (2020 Updated) 5 40 Top Productivity Apps for iPhone (2020 Updated)

              Read Next

              Advertising
              Advertising
              Advertising

              Last Updated on January 13, 2020

              11 Brain Training Apps to Train Your Mind and Improve Memory

              11 Brain Training Apps to Train Your Mind and Improve Memory

              Whether at work or at school, people these days are under tremendous pressure to perform, perform and perform! Stress and pressure can have adverse affects on the well-being of a person, and need to be controlled.

              Now, this doesn’t mean you make a dash to your nearest therapist. There are a number of wonderful and smart apps that you can use on your phone. These brain training apps have been scientifically designed to target specific areas of the human mind and control harmful emotions such as anxiety, as well as to improve memory and sharpness of the brain.

              Here are 11 iPhone apps that you will not only enjoy but also find useful in keeping your mental health balanced at all times.

              1. Lumosity

              This app consists of games that focus on improving the user’s memory, problem-solving capability, attention span, and thinking. There are three games in each session, and they challenge the brain by changing every time. The user has to complete the games while playing against a clock.

              Free of trial. $15 per month for the full version.

              Advertising

              Luminosity Mind training apps-Lifehack

                2. Fit Brains Trainer

                This brain training app has 10 sets of games that work on different areas of the brain and improve memory as well as concentration. A user is required to finish a particular task from each category on a daily basis and the app tracks the progress by a color coded graph.

                Free.

                Fit Brains Trainer Mind training apps-Lifehack

                  3. CogniFit Brain Fitness

                  Developed with the help of neuroscientists, this fun app improves a person’s cognitive abilities, which includes memory and concentration. The progress made by the user over a period of time can be tracked. Users can also play challenge rounds with their friends. The app also modifies the difficulty level to suit the profile of the user and provide recommendations based on the results. Spending 20–30 minutes a few times every week can give measurable improvement in the performance of a user.

                  First four games free, then $13 a month.

                  cognifit-Mind Training Apps-Lifehack

                    4. Brain Fitness Pro

                    The makers of this app claim that it can improve the IQ of a user, and improve intelligence and memory. The app is fun and is user friendly, and 30 minutes a day can fetch you results in less than three weeks.

                    Advertising

                    Buy for $3.99.

                    5. Happify

                    If nothing else makes you happy in life, this app will. Well, this is what the developers claim at least. This app comes loaded with lots of quizzes, polls and gratitude journals, which work on the fundamentals of positive psychology. The app also helps to control stress and emotions to make you feel better.

                    Free to use.

                    Happify-Mind Training Apps-Lifehack

                      6. Clockwork Brain

                      You will like the little gold robot that comes in every time to explain the next game you are going to play. While the games are not much different to those offered in apps such as Luminosity, the look and feel reminds me of a workshop from old times.

                      Free.

                      Advertising

                      Clockwork Trsin-Mind Training Apps-Lifehack

                        7. ReliefLink

                        Initially created as an app for suicide prevention, it has found its use as a great app for tracking the mood of the user by taking measure of all things relevant to the user’s mental health. In case the user experiences high emotional stress, the app has a coping mechanism that includes voice-recorded mindfulness, exercises and music for relaxation. There is also a map that informs the user of the nearest therapist and medical facilities for mental health treatment.

                        Relief Link - Mind Training Apps - Lifehack

                          8. Eidetic

                          Eidetic is a memory enhancement app and uses a ‘spaced repetition’ technique to help users memorize information such as important phone numbers, words, credit card details or passwords. It also notifies you when it’s time to take a test to see what you remember, so that you retain information in your long-term memory.

                          Eidetic - Mind Training Apps - Lifehack

                            9. Braingle

                            Braingle helps to maintain the sharpness of the brain and improve the reasoning ability of a person through riddles and optical illusions. It is different from other brain training apps that employ memory and reaction based tests. You can also compete with your friends and family members in figuring out the fun riddles.

                            Free.

                            Briangle- Mind Training Apps-LIfehack

                              10. Not The Hole Story

                              If you have a penchant for solving hard riddles, then this app is a must-have for you. Filled with exclusive riddles along with a simple-to-use interface, the app gives you riddles that you have to solve through a book. You will be given hints along the way, and when you give up, the answers will be revealed. This app will encourage you to broaden your thinking and put your mind to a challenging test.

                              Advertising

                              Free.

                              Not the hole story - Mind Training Apps - Lifehack

                                11. Personal Zen

                                This fun brain training app follows the journey of two animated characters who travel through a field of grass. Personal Zen is a nice app meant for reducing anxiety and trains the brain to focus on the positive aspects. The developer’s advice is to use the app for 10 minutes a day to see the best results.

                                Free.

                                personal zen- mind training apps - lifehack

                                  More to Boost Your Brain Power

                                  Featured photo credit: NeONBRAND via unsplash.com

                                  Read Next