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How to Consistently Come Up with Great Ideas

How to Consistently Come Up with Great Ideas

The strangest thing about the process of generating ideas, is that there seems to be a commonly held belief that it is some sort of mystical process, one that is only reserved for the likes of ‘visionaries’ and mad scientists. There is this idea that those kinds of people are the only ones who can come up with great ideas consistently, and even then, only after ‘waiting’ for ‘inspiration’ to strike. This belief is held despite the fact that there are many people who have said outright (and show through their output), that they work hard and sweat for their ideas.

What ideas actually are

My personal opinion is that this belief is held because a lot of people simply do not understand what ideas actually are. My definition of an idea is – a concept that lies in the middle of two other concepts or, put simply – the connection between two concepts.

quote from an old Wired Magazine interview with Steve Jobs sums this concept up perfectly:

Steve Jobs: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

When you come to an understanding of what ideas are (just connections) and start thinking of them in that way, it makes the process of generating them a lot less intimidating. This helps you generate more of them on a consistent basis. Now, the title of this article is ‘How to Consistently Come up with GREAT Ideas’. So while this simple thought process will help to increase your consistency, it won’t necessarily help you to come up with GREAT ideas. This thought process is simply step one.

How to spot and then dig out the truly great ideas

There is a concept that was first introduced by the late Business guru and philosopher, ‘Peter Drucker’, which is commonly referred to as the ‘unexpected success’. The concept that Drucker puts forth in his book, ‘Innovation and Entrepreneurship’ is that new ideas for innovation can be had simply by seeking out certain unexpected occurrences in the marketplace that cause a market to rethink itself.

The unexpected success is (in the context of business) the product or service that no one was really paying attention to, that suddenly took off. Examples include, how the initially science oriented computer industry mainly sold to labs until businesses started to show interest, thus birthing the modern computer industry. Or how it was noticed that antibiotics worked just as well on animals as they did on humans, thus creating the largest and most profitable segment in the pharmaceutical industry, selling directly to vets.

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You can apply this concept to any field to help you generate ideas. For example, with blogging – simply look for the new blog posts that are doing very well, which no one really expected to do well. Then find out why they are doing well. Use that knowledge and insight to help you come up with your own great and unique blog posts.

This concept could even be applied to something as rigid as sports coaching. The coach could simply seek out the teams that seemed unlikely to perform well in the sport but recently showed a lot of promise and then find out why. Once he does this, he can then use that insight to create his own ultimate team.

The unexpected success is what you are to spot and then understand in order to create your own great ideas. They are the seeds of great ideas. If you are able to notice an unexpected success and then find out why it succeeded then you will be able to capitalize on it by generating an idea that utilizes the fundamental reasons why the unexpected success succeeded.

The reason why unexpected successes are so effective is that they are current. They highlight what is supposed to be successful right now, instead of what was successful.

Pulling it all together – A step by step process for consistent idea generation

In order for you to be able to consistently generate ideas using the concepts outlined above, you need to have a process. Below i will outline what i have found to be a particularly effective for me, when I’m trying to come up with ideas consistently. These steps allow your mind to create a sort of background process that will consistently bring ideas to you, by first doing a little bit of hard work.

Here are the steps to consistently coming up with great ideas:

Step 1. Choose an area

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This step is straightforward. Select the area that you would like to generate the idea in. Is it blog post ideas, local business ideas? Whatever it is, make sure you have clearly defined an idea area. Try to be as specific as possible. This is very important.

Step 2. Expose yourself to unexpected successes in it

With this step, you may have to go out exploring a little bit, depending on your idea area. Here you will be looking for surprisingly successful things. This could be a local pizza place that has recently opened and just so happens to be serving smoothies. And those smoothies are selling like hot cakes. You have to really be looking hard to spot these and they can sometimes be missed. But generally, you will be looking for things that look out-of-place in the area that you’ve chosen, but are performing well above expectations.

Step 3. Understand why they succeed. Let it all sink in.

This is probably the most difficult of all the steps, as it requires the most analysis. Generally, you can deduce the reasons why something is successful by simply speaking to people who like it and asking them why. This is even easier if the area you are in is in any way connected to social media. For example, with an unexpectedly successful blog post that is being shared a lot, all you would have to do is log onto Facebook or twitter and read the comments. You will likely get a good idea of why it worked.

Whenever you can, try to observe more than you ask questions. People often are not able to accurately articulate why they like or don’t like something very well, so generally observation will serve you better.

This step does require that you use your common sense and look around for clues. It’s tough, no doubt about it. But it’s the price you will have to pay, if you want to generate a great idea.

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Don’t try to come up with ideas at this stage. You are just focused on gathering information and increasing your understanding of the opportunity. Let the background process in your head do its work.

Step 4. Have an idea quota; write ideas down

Now comes the action.

Every day, set out an idea quota within a period of roughly 45 minutes to an hour, where you do nothing but write down ideas about the area that you have chosen. If it’s a local business idea, then write 50 ideas on local businesses within that time frame. Don’t worry about how bad the ideas seem. Just write them down.

Try to be as religious as you can with this. And do it for about 10 days.

Step. 5. Pick the best ones.

Once you have gotten a fair number of ideas written down. Pick out the best ones and start analyzing them. Eliminate as many as you can.

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Once you get down to about 10 ideas. You will likely have some pretty great ones in there.  Use them and see how they perform. If they do well (and i think that they will), then that is great!

It can be done

Ideas are not this mystical concept that come only once in a blue moon. Just like anything in the world, they can be found with enough determination and technique. And found consistently.

Do you have your own idea generation techniques that have been effective for you?

Let me know in the comments!

Featured photo credit:  creative thought via Shutterstock

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Last Updated on August 6, 2020

Why Working 9 to 5 Is Outdated

Why Working 9 to 5 Is Outdated

Bristol is the most congested city in England. Whenever I have to work at the office, I ride there, like most of us do. Furthermore, I always make sure to go at off hours; otherwise, the roads are jam-packed with cars, buses, bikes, even pedestrians. Why is that? Because everyone is working a traditional 9 to 5 work day.

Where did the “9 to 5” Come From?

It all started back in 1946. The United States government implemented the 40 hour work week for all federal employees, and all companies adopted the practice afterwards. That’s 67 years with the same schedule. Let’s think about all the things that have changed in the 67 years:

  • We went to the moon, and astronauts now live in space on the ISS.

  • Computers used to take up entire rooms and took hours to make a single calculation. Now we have more powerful computers in our purses and back pockets with our smartphones.

  • Lots of employees can now telecommute to the office from hundreds, and even thousands of miles away.

In 1946 a 9-5 job made sense because we had time after 5pm for a social life, a family life. Now we’re constantly connected to other people and the office, with the Internet, email on our smartphones, and hashtags in our movies and television shows. There is no downtime anymore.

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Different Folks, Different Strokes

Enjoying your downtime is an important part of life. It recharges your batteries and lets you be more productive. Allowing people to balance life and work can provide them with much needed perspective and motivation to see the bigger picture of what they are trying to achieve.

Some people are just more productive when they’re working at their optimal time of day, after feeling well rested and personally fulfilled.  For some that can be  from 4 a.m. to 9 a.m; for others, it could be  2 p.m. to 7 p.m.

People have their own rhythms and routines. It would be great if we could sync our work schedule to match. Simply put, the imposed 8-hour work day can be a creativity and morale killer for the average person in today’s world.

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Productivity and Trust Killer

Fostering creativity among employees is not always an easy endeavor, but perhaps a good place to start is by simply not tying their tasks and goals to a fixed time period. Let them work on their to-do list at their own pace, and chances are, you’ll get the best out of your employee who feels empowered instead of babysat.

That’s not to say that you should  allow your team to run wild and do whatever they want, but restricting them to a 9 to 5 time frame can quickly demoralize people. Set parameters and deadlines, and let them work at their own creative best with the understanding that their work is crucial to the functioning of the entire team.

Margaret Heffernan, an entrepreneur who previously worked in broadcasting, noted to Inc that from her experience, “treating employees like grown-ups made it more likely that they would behave the same way.” The principle here is to have your employees work to get things done, not to just follow the hands on the clock.

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A Flexible Remote Working Policy

Yahoo CEO Marissa Mayer famously recalled all her remote workers, saying she wanted to improve innovation and collaboration, but was that the right decision? We’ve all said that we’re often more productive in a half day working from home than a full day working in the office, right? So why not let your employees work remotely from home?

There are definitely varying schools of thought on remote working. Some believe that innovation and collaboration can only happen in a boardroom with markers, whiteboards and post-it notes and of course, this can be true for some. But do a few great brainstorms trump a team that feels a little less stressed and a little more free?

Those who champion remote working often note that these employees are not counting the clock, worried about getting home, cooking dinner or rushing through errands post-work. No one works their 9-5 straight without breaks here and there.  Allowing some time for remote working means employees can handle some non-work related tasks and feel more accomplished throughout the day. Also, sometimes we all need to have a taste of working in our pajamas, right?

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It’ll be interesting to see how many traditional companies and industries start giving their employees more freedom with their work schedule. And how many end up rescinding their policies like Yahoo did.

What are your thoughts of the traditional 9-5 schedule and what are you doing to help foster your team’s productivity and creativity? Hit the comments and let us know.

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