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How to Consistently Come Up with Great Ideas

How to Consistently Come Up with Great Ideas

The strangest thing about the process of generating ideas, is that there seems to be a commonly held belief that it is some sort of mystical process, one that is only reserved for the likes of ‘visionaries’ and mad scientists. There is this idea that those kinds of people are the only ones who can come up with great ideas consistently, and even then, only after ‘waiting’ for ‘inspiration’ to strike. This belief is held despite the fact that there are many people who have said outright (and show through their output), that they work hard and sweat for their ideas.

What ideas actually are

My personal opinion is that this belief is held because a lot of people simply do not understand what ideas actually are. My definition of an idea is – a concept that lies in the middle of two other concepts or, put simply – the connection between two concepts.

quote from an old Wired Magazine interview with Steve Jobs sums this concept up perfectly:

Steve Jobs: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

When you come to an understanding of what ideas are (just connections) and start thinking of them in that way, it makes the process of generating them a lot less intimidating. This helps you generate more of them on a consistent basis. Now, the title of this article is ‘How to Consistently Come up with GREAT Ideas’. So while this simple thought process will help to increase your consistency, it won’t necessarily help you to come up with GREAT ideas. This thought process is simply step one.

How to spot and then dig out the truly great ideas

There is a concept that was first introduced by the late Business guru and philosopher, ‘Peter Drucker’, which is commonly referred to as the ‘unexpected success’. The concept that Drucker puts forth in his book, ‘Innovation and Entrepreneurship’ is that new ideas for innovation can be had simply by seeking out certain unexpected occurrences in the marketplace that cause a market to rethink itself.

The unexpected success is (in the context of business) the product or service that no one was really paying attention to, that suddenly took off. Examples include, how the initially science oriented computer industry mainly sold to labs until businesses started to show interest, thus birthing the modern computer industry. Or how it was noticed that antibiotics worked just as well on animals as they did on humans, thus creating the largest and most profitable segment in the pharmaceutical industry, selling directly to vets.

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You can apply this concept to any field to help you generate ideas. For example, with blogging – simply look for the new blog posts that are doing very well, which no one really expected to do well. Then find out why they are doing well. Use that knowledge and insight to help you come up with your own great and unique blog posts.

This concept could even be applied to something as rigid as sports coaching. The coach could simply seek out the teams that seemed unlikely to perform well in the sport but recently showed a lot of promise and then find out why. Once he does this, he can then use that insight to create his own ultimate team.

The unexpected success is what you are to spot and then understand in order to create your own great ideas. They are the seeds of great ideas. If you are able to notice an unexpected success and then find out why it succeeded then you will be able to capitalize on it by generating an idea that utilizes the fundamental reasons why the unexpected success succeeded.

The reason why unexpected successes are so effective is that they are current. They highlight what is supposed to be successful right now, instead of what was successful.

Pulling it all together – A step by step process for consistent idea generation

In order for you to be able to consistently generate ideas using the concepts outlined above, you need to have a process. Below i will outline what i have found to be a particularly effective for me, when I’m trying to come up with ideas consistently. These steps allow your mind to create a sort of background process that will consistently bring ideas to you, by first doing a little bit of hard work.

Here are the steps to consistently coming up with great ideas:

Step 1. Choose an area

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This step is straightforward. Select the area that you would like to generate the idea in. Is it blog post ideas, local business ideas? Whatever it is, make sure you have clearly defined an idea area. Try to be as specific as possible. This is very important.

Step 2. Expose yourself to unexpected successes in it

With this step, you may have to go out exploring a little bit, depending on your idea area. Here you will be looking for surprisingly successful things. This could be a local pizza place that has recently opened and just so happens to be serving smoothies. And those smoothies are selling like hot cakes. You have to really be looking hard to spot these and they can sometimes be missed. But generally, you will be looking for things that look out-of-place in the area that you’ve chosen, but are performing well above expectations.

Step 3. Understand why they succeed. Let it all sink in.

This is probably the most difficult of all the steps, as it requires the most analysis. Generally, you can deduce the reasons why something is successful by simply speaking to people who like it and asking them why. This is even easier if the area you are in is in any way connected to social media. For example, with an unexpectedly successful blog post that is being shared a lot, all you would have to do is log onto Facebook or twitter and read the comments. You will likely get a good idea of why it worked.

Whenever you can, try to observe more than you ask questions. People often are not able to accurately articulate why they like or don’t like something very well, so generally observation will serve you better.

This step does require that you use your common sense and look around for clues. It’s tough, no doubt about it. But it’s the price you will have to pay, if you want to generate a great idea.

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Don’t try to come up with ideas at this stage. You are just focused on gathering information and increasing your understanding of the opportunity. Let the background process in your head do its work.

Step 4. Have an idea quota; write ideas down

Now comes the action.

Every day, set out an idea quota within a period of roughly 45 minutes to an hour, where you do nothing but write down ideas about the area that you have chosen. If it’s a local business idea, then write 50 ideas on local businesses within that time frame. Don’t worry about how bad the ideas seem. Just write them down.

Try to be as religious as you can with this. And do it for about 10 days.

Step. 5. Pick the best ones.

Once you have gotten a fair number of ideas written down. Pick out the best ones and start analyzing them. Eliminate as many as you can.

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Once you get down to about 10 ideas. You will likely have some pretty great ones in there.  Use them and see how they perform. If they do well (and i think that they will), then that is great!

It can be done

Ideas are not this mystical concept that come only once in a blue moon. Just like anything in the world, they can be found with enough determination and technique. And found consistently.

Do you have your own idea generation techniques that have been effective for you?

Let me know in the comments!

Featured photo credit:  creative thought via Shutterstock

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Last Updated on May 24, 2019

How to Be Productive at Home and Make Every Day a Productive Day

How to Be Productive at Home and Make Every Day a Productive Day

If you’ve ever wondered how to be productive at home or how you could possibly have a more productive day, look no further.

Below you’ll find six easy tips that will help you make the most out of your time:

1. Create a Good Morning Routine

One of the best ways to start your day is to get up early and eat a healthy breakfast.

CEOs and other successful people have similar morning routines, which include exercising and quickly scanning their inboxes to find the most urgent tasks.[1]

You can also try writing first thing in the morning to warm up your brain[2] (750 words will help with that). But no matter what you choose to do, remember to create good morning habits so that you can have a more productive day.

If you aren’t sure how to make morning routine work for you, this guide will help you:

The Ultimate Morning Routine to Make You Happy And Productive All Day

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2. Prioritize

Sometimes we can’t have a productive day because we just don’t know where to start. When that’s the case, the most simple solution is to list everything you need to get accomplished, then prioritize these tasks based on importance and urgency.

Week Plan is a simple web app that will help you prioritize your week using the Covey time management grid. Here’s an example of it:[3]

    If you get the most pressing and important items done first, you will be able to be more productive while keeping stress levels down.

    Lifehack’s CEO, Leon, also has great advice on how to prioritize. Take a look at this article to learn more about it:

    How to Prioritize Right in 10 Minutes and Work 10X Faster

    3. Focus on One Thing at a Time

    One of the biggest killers of productivity is distractions. Whether it be noise or thoughts or games, distractions are a barrier to any productive day. That’s why it’s important to know where and when you work best.

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    Need a little background noise to keep you on track? Try working in a coffee shop.

    Can’t stand to hear even the ticking of a clock while writing? Go to a library and put in your headphones.

    Don’t be afraid to utilize technology to make the best of your time. Sites like [email protected] and Simply Noise can help keep you focused and productive all day long.

    And here’s some great apps to help you focus: 10 Online Apps for Better Focus

    4. Take Breaks

    Focusing, however, can drain a lot of energy and too much of it at once can quickly turn your productive day unproductive.

    To reduce mental fatigue while staying on task, try using the Pomodoro Technique. It requires working on a task for 25 minutes, then taking a short break before another 25 minute session.

    After four “pomodoro sessions,” be sure to take a longer break to rest and reflect.

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    I like to work in 25 and 5 minute increments, but you should find out what works best for you.

    5. Manage Your Time Effectively

    A learning strategies consultant once told me that there is no such thing as free time, only unstructured time.

    How do you know when exactly you have free time?

    By using the RescueTime app, you can see when you have free time, when you are productive, and when you actually waste time.

    With this data, you can better plan out your day and keep yourself on track.

    Moreover, you can increase the quality of low-intensity time. For example, reading the news while exercising or listening to meeting notes while cooking. Many of the mundane tasks we routinely accomplish can be paired with other tasks that lead to an overall more productive day.

    A bonus tip, even your real free time can be used productively, find out how:

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    20 Productive Ways to Use Your Free Time

    6. Celebrate and Reflect

    No matter how you execute a productive day, make sure to take time and celebrate what you’ve accomplished. It’s important to reward yourself so that you can continue doing great work. Plus, a reward system is an incredible motivator.

    Additionally, you should reflect on your day in order to find out what worked and what didn’t. Reflection not only increases future productivity, but also gives your brain time to decompress and de-stress.

    Try these 10 questions for daily self reflection.

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    Featured photo credit: Unsplash via unsplash.com

    Reference

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