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Last Updated on March 30, 2020

What Is Creative Thinking and Why Is It Important?

What Is Creative Thinking and Why Is It Important?

Have you ever wondered why some can come up with amazing ideas while others can’t? The ability to connect the dots and see the larger picture all rest in a certain skill – creative thinking.

Creative thinking is our ability to look at ideas presented or a scenario, and find new alternatives that solve the problem. Best of all this skill isn’t bound to the creative people like designers, musicians, or other artists. A lot of people can benefit from thinking this way from time to time. They can also receive a number of benefits on top of a wide variety of ideas that can spark change.

What Is Creative Thinking?

Defined by the Business Dictionary, creative thinking is:[1]

A way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first). Creative thinking can be stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking.

Creativity is, therefore, our ability to form something new out of what’s presented. It’s our ability to think differently and provide new angles and perspectives to a solution.

This can translate to a new solution that wasn’t there or even the realization that a problem doesn’t need a solution at the moment or at all.

The Importance of Creative Thinking

True that many people may not care so much about new solutions or angles but that’s the point. Our brains have a natural tendency to fall into certain ‘shortcuts’.

Have you ever been in a situation where you hear or learn one piece of information and you use it all the time?

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I bet you have, since we don’t need to relearn how to use a knife or a fork.

That way of thinking does have its perks in those situations but has some drawbacks in other situations. This is especially true with problem-solving.

Creative thinking and creative thinkers are needed in those situations because it pushes out of that linear way of thinking. It encourages us to look at other perspectives and even open up to the idea of new solutions.

Creative thinking is also important for other reasons:

Thinking creatively provides immense freedom.

When we create, we have the opportunity to engage with the world without judging ourselves. It’s similar to what we felt when we were a child. Back then we didn’t care what people thought of us.

Creative thinking provides self-awareness.

We start to think with authenticity as we use our own thoughts, feelings and beliefs. This creates biases in our ideas, but we can learn to set those aside and deeply learn about ourselves.

We become more confident in our ideas.

Maybe right now, you don’t present ideas or your ideas get shut down. By tapping into creative thinking, we can build our confidence in our ideas and start to contribute to the group and our work at large.

What Are the Creative Thinking Skills?

Creative thinking isn’t barred to those who learn in creative fashions. Anyone can pick up creative thinking skills and use them to enrich their lives and those around them.

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Because anyone can learn this, there is no one “right” method or a set of skills you absolutely need. Some of us may need to strengthen one area while others may need to do more. Regardless, here are some skills that can complement creative thinking.

1. Perception & Empathy

Feeling surprised that this is one of the creative thinking skills? Being perceptive and empathetic works hand in hand with creative thinking. Being able to read the mood of a meeting or a discussion you’re having with people can help immensely.

This is key because there are times and places to share ideas. Specifically, you may find the best opportunities to share ideas when:

  • You’re facing a major problem or issue and can’t seem to find a way to proceed and solve it.
  • During times of change, when the future is more obscure than usual and you’re thinking of possibilities.
  • When there is a clear divide between what people think needs to happen. It’s especially needed when no compromises can happen without considerable effort.
  • When something new is needed and hasn’t been tried before.

Empathy also helps with how an idea is presented. Maybe in your workgroup, people aren’t always receptive to your ideas. However, there is that one person who always has a plan and people support.

Empathy is letting that person take “ownership” of that idea and be the voice behind the idea. In these sorts of scenarios, you build up more than empathy. It also builds the belief that your idea will prevail in the hands of someone else.

2. Analytical

Analytical skills help us in understanding many other situations outside of the social environment. Being able to read text or data and have a deeper understanding of what they mean will serve you in a variety of ways.

I find that with creative thinking, the first step is being able to intake information and digest it in various ways. Being able to analyze information is often the first step in the creative thinking process.

3. Open-Mindedness

Once you’ve taken in the information, it’s important that you have an open mind. This means you need to set aside your biases or assumptions and encourage yourself to look at a problem in a new way.

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Biases and assumptions are some of the mental barriers you’ll face. But looking at the other barriers, they often stem from that sort of thinking. A strict and “this is how it should be” way of thinking. Other examples of limitations are that you’re thinking of a problem too logically or that creative thinking is somehow breaking the rules.

These are limiting because we know that to have an open mind is to succeed. Every successful entrepreneur in the world today had to break rules at some point in their lives. Consider Richard Branson or Elon Musk whose work revolutionized or created an entirely new industry. All because they didn’t back down to how things were. You can do the same thing within your own group in some fashion.

4. Organized

The last thing people associate creative thinkers is that they’re organized. While we think of great minds have messy rooms or desks, that’s not the case at all.

Being organized plays a crucial role in creative thinking in that it allows you to better organize our ideas. Not only that, but it also helps to present it as well. When we present ideas, it’s similar to a speech. There ought to be a structure, a vision, and have it easy to follow and understand.

Furthermore, if your idea is given the green light, you’ll need to form an action plan, set goals, and have specific deadlines. Being organized will keep you on your toes and prepared for almost anything.

5. Communication

Communication plays a vital role in all this as well. You can’t sell a group or an individual on an idea if you can’t communicate effectively. This applies to both written and verbal communication skills.

This goes back to empathy a bit in that you need to understand the situation you’re in. This also means you need to be a good listener and being able to ask the right questions.

6. Dissect Ideas

The last skill I’ll offer is a challenging one but can pay off in so many ways. Sometimes creative thinking means taking two ideas and merging them.

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This helps because in most situations ideas in their base form might not be able to satisfy the original goal or problem. That or maybe the idea is outright terrible but, there are some good pieces of information in it.

The ability to look at ideas and be able to break them down and dissect them and merge with other ideas is a great skill to have. This could easily help solve disputes and help to find a middle ground.

Some Examples of Creative Thinking

The list of creative thinking examples is endless. In most situations, these examples will boost your creative thinking as well so I encourage you to try them out yourself:

  • Designing anything from a logo, to a simple webpage layout, to a poster and more
  • Creating a lesson plan for a group training course
  • Writing in a journal, a blog, or any social platforms
  • Creating a test or quiz from scratch just for fun
  • Brainstorming project ideas at work, or decor/renovation ideas at home
  • Finding procedures to improve the quality of a product or service
  • Suggesting solutions to improve a product or service

Bottom Line

The number of examples of creative thinking is endless but they are all challenging. This is a good thing as the world continues to change and grow. This pushes us to learn new skills, to think differently, and to start asking the more important questions. “Why?” and “Why not?”

These are skills and abilities that can change the world and that anyone can adopt. So long as you have the patience to learn and develop yourself, you too can be a creative thinker!

More Tips to Boost Your Creativity

Featured photo credit: Pexels via pexels.com

Reference

[1] Business Dictionary: Creative Thinking

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Leon Ho

Founder & CEO of Lifehack

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Published on October 13, 2020

How to Unleash the 4 Types of Creativity In You

How to Unleash the 4 Types of Creativity In You

Human history has no shortage of brilliant minds: writers, musicians, inventors, entrepreneurs, and more. Not everyone chooses a creative career, but all of us could use the power of creativity to live brighter, more fulfilling, and more successful lives instead of going through the same motions day in, day out.

Could one become more creative?

A one-size-fits-all answer is hard to give because there are different types of creativity. Do you want to know the least useful type?

1. Least Useful Type of Creativity

It is “Ideation creativity”—the good old coming up with new ideas.

Surprised?

There exist techniques for producing more and better ideas: idea buckets, brainstorming games, and first principles thinking. Those are specialized creativity tools used by composers, novelists, and serial entrepreneurs—not so much by the remaining 99% of the population.

Do you still want this esoteric knowledge? Then go straight to the masters:

  • Josh Waitzkin, a U.S. Junior chess champion and later a World Champion in the martial art Tai Chi Chuan, has written an autobiography.[1]
  • Gianni Rodari, an Italian children’s book author famous for his Adventures of Cipollino, outlined his approach to teaching fantasy in an actual manual on the subject.[2]
  • Twyla Tharp, a celebrated American dancer and choreographer, wrote a book explaining her creative process. We will revisit this book in a moment.[3]

What Distinguishes Creative People (Aside From Their Ideas)?

Anyone can have interesting ideas—would it not be nice to build a flying car, create a musical about South American tribes, cold-email the French president, or ask to get hired as the next prime minister?

Just like yourself, billions of people are also touched by beautiful sunsets and would like to double their respective incomes—but this does not automatically make all of them artists or entrepreneurs.

Only those who have acted upon their ideas or emotions and produced tangible outcomes can be labeled “creative.” Mozart and Jane Austen became so famous because of their results—the symphonies and novels that they had respectively produced—not because of their ideas.

Creativity Does Not Require So-Called Inspiration

A related misconception is that masterpieces are created in “Eureka!” moments—extraordinary bursts of creativity and otherworldly inspiration.

The exclamation “Eureka!” refers to the apocryphal story about the ancient Greek mathematician and inventor Archimedes who was taking a bath and stumbled upon a solution to a difficult problem he had been thinking about.

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But consider that Mozart composed over 600 musical works in his lifetime including 50 symphonies.[4] He would have needed thousands of “Eureka!” moments to produce such a staggering amount of world-class music, which is about one per week of his short career. This is clearly absurd—extraordinary moments of inspiration are rare by definition.

Acclaimed choreographer Twyla Tharp believes it was all hard work,[5]

Nobody worked harder than Mozart. By the time he was twenty-eight years old, his hands were deformed because of all the hours he had spent practicing, performing, and gripping a quill pen to compose. . . . As Mozart himself wrote to a friend, “People err who think my art comes easily to me. I assure you, dear friend, nobody has devoted so much time and thought to composition as I. There is not a famous master whose music I have not industriously studied through many times.”

Creativity can only be manifested during a creative process, whether it is trying a new dish in the kitchen, composing a new symphony, or figuring out how to help your child get into a good college. If you have never played a musical instrument, you are not going to suddenly produce a symphony after doing a creativity exercise.

This brings us to the most useful but underrated type of creativity:

2. “Kaizen”: Finding Ways to Improve a Process

What would be a non-creative approach to any activity? It would be doing the same thing every day in the same way.

Therefore, a creative approach would be constantly varying what you are doing and the way you are doing it. Sometimes, it means adding complexity, such as experimenting with sophisticated dishes for dinner to keep your family happy.

Other times, it means reducing complexity. When mass production was still in its infancy, engineers at the Ford Motor Company used a great deal of creativity to speed up the process:[6]

In the past a worker—and he had to be a skilled worker—had made a flywheel magneto from start to finish. A good employee could make thirty-five or forty a day. Now, however, there was an assembly line for magnetos. It was divided into twenty-nine different operations performed by twenty-nine different men. In the old system it took twenty minutes to make a magneto; now it took thirteen.

Ironically enough, a few decades later Japanese car manufacturers ended up overcoming the big American ones including the Ford Motor Company itself. The approach that made it possible is often translated as “kaizen” or never-ending incremental, continuous improvement.

Kaizen type of creativity entails continuous improvements in your process:

  • today you research a new dish to make for dinner,
  • tomorrow you try making it in less time,
  • the next day you try varying the ingredients,
  • the next day you discuss your recipe with others,
  • the next day you take a class on that same recipe,
  • the next day you research the nutritional properties of the ingredients.

This is the mindset of an aspiring world-class chef and by adopting it, you will become very creative in the kitchen indeed!

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3. Transformational Type of Creativity: Change Your Life

You may be arguing that it is all good for Mozart, Jane Austen, or Twyla Tharp to be creative because they were engaged in creative activities full-time.

How could one find creativity in an uninspiring job? How could one creatively spend leisure after-work time?

A piece of common advice is to “work on your goals,” but most of us do not have clear goals, let alone a specific life plan telling us exactly how to employ the time at our disposal.

The time-honored answer is, “if you do not like something about your life, figure out how to change it.” Goals or no goals, this is your life. Take responsibility for it because nobody else will.

This is where transformational creativity comes into the picture. Transformational creativity is not decorating the wall of your cubicle with cute cat stickers to make the job tolerable; it is taking an evening course so you can move to a more enjoyable line of work.

Transformational creativity is not throwing random ingredients into a pot hoping for a miracle; it is befriending a gourmet chef who can teach you some serious kitchen magic. Transformational creativity is not trying all ice cream flavors at a local parlor; it is making up your own flavor, or better yet, opening up your own ice cream shop!

Transformational creativity is taking intelligent steps towards the life that you want and away from the life that you do not want. If Kaizen creativity helps you move forward and keep growing, transformational creativity helps you change course.

How Can You Unleash Your Transformational Creativity?

Eliminate the obstacles.

The first obstacle is not knowing what you want in life. A solution is to set goals anyway.

Success expert and bestselling author Brian Tracy recommends setting 10 goals for the next year, but you can start from three: one financial goal, one relationship goal, one health goal:

Your goals may be unrealistic—say, to double your income, go on a date with a celebrity, or complete a marathon, all before the end of the year. This is fine. Eventually, you will learn how to set goals that are motivating and appropriate for you, but you have to start somewhere.

The second obstacle is not wanting your goals badly enough. The solution is to act as if you did.

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You may decide to write a novel and yet not feel creative or committed because there is no strong emotion underlying this decision. This is fine. Just keep writing, rain, or shine. Your emotions will catch up with you later.

Of course, if you can increase your level of motivation, by all means, do it! One aspiring entrepreneur unleashed creativity and eventually achieved great success after moving from cold and wet Chicago to the sunny Phoenix, Arizona.

Want to know the last type of creativity? It is special in that it offers a shortcut to success. Mozart used it too!

The fourth and last type is named after Dr. Watson, the colleague of the great detective invented by Sir Arthur Conan Doyle.

4. Dr. Watson’s Type of Creativity

Sherlock Holmes himself commended his friend and ally Dr. Watson for exhibiting this type of creativity:

It may be that you are not yourself luminous, but you are a conductor of light. Some people without possessing genius have a remarkable power of stimulating it. I confess, my dear fellow, that I am very much in your debt.[7]

Even if you are not particularly creative yourself, you may be able to do great things by partnering up with someone vastly more experienced and insightful. At the same time, a close association with an accomplished master is one of the best-known ways to cultivate your own creativity—all types of it.

This association can take various forms:

  • a formal mentorship that you are paying for
  • an unstructured mentorship relationship combined with a friendship or a marriage
  • an Executive Assistant-type job that you are paid for
  • an apprenticeship whereas you work on your mentor’s projects without monetary compensation

How Can You Convince a Master to Let You Be Their Dr. Watson?

The single most important quality of Dr. Watson is that he executes on Sherlock Holmes’ ideas, sometimes even risking his own life in the process. It is only through immersing himself in the execution that he can come up with insights which—even if wrong —manage to stimulate Holmes’ powerful imagination.

A second equally important quality of Dr. Watson is that he accepts the overall approach as well as the daily mode of operation set by Holmes and does not question them, except in extreme circumstances.

A little humility and an exemplary work ethic go a long way, but you still need to ask for what you want. If you found a potential mentor online and were able to connect with them, how could you phrase your request?

Here are excerpts from messages sent to a potential mentor by an aspiring mentee that actually worked:

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  • Nothing short of an honor to be connected with you.
  • Is there any way I can work with you, [Dr. such-and-such]? It would be nothing less than an achievement.
  • I wouldn’t need any money. To be associated with you is a dream I hope I can achieve. Is it possible for you to lay down some guidelines for me, which if I follow, I’ll get to work under you?
  • I will follow all the guidelines and directions you provide, if you do. I can be your first apprentice in [city Y or country Z].
  • I will follow all your directions, guidelines. I want to be under your guidance. Please accept my proposal.

Believe in yourself. Napoleon Hill relates the striking story of Edwin Barnes who wanted to become a business partner of the great inventor Thomas Edison—and he eventually did! He had no money or education; his only advantage was his burning desire combined with persistence.

The book Think and Grow Rich is an absolute gem informed by conversations with some of the most successful entrepreneurs of the day, including Andrew Carnegie himself, with lessons in creativity sprinkled on every page!

Parting Words

The power of creativity to change your life for the better is undeniable.

Ideation creativity is the most overrated type: unless and until you specifically decide to become an artist, a book author, an inventor, or someone similar, it is irrelevant.

The most practical type of creativity is Kaizen, finding ways to continuously improve a process. Specific advice can be found in countless books on forming better habits including Leon Ho’s 74 Healthy Habits That Will Drastically Improve Every Aspect Of Your Life. So long as you have a process that you keep improving from time to time, you are on the right track.

Transformational creativity can change your life, though it does require courage, ingenuity, and most of all, persistence. Just keep making one little change at a time and your life will unfold like a piece of art. Even if you feel no motivation whatsoever, it is fine. Creativity is a state of mind and can override your emotions.

Perhaps the most empowering type is Dr. Watson’s creativity, which entails aligning yourself with a master whom you can learn from. Here, the sky is the limit. but you do have to give—sometimes a lot—to be able to benefit as greatly as Dr. Watson did from his association with Sherlock Holmes.

Pick one type of creativity that you want to develop and discuss it with a friend. And remember the words of the Chinese philosopher Lao Tzu:

The journey of a thousand miles begins with one step.

More on Thinking Creatively

Featured photo credit: Kelly Sikkema via unsplash.com

Reference

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