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How to Be More Creative and Come up with Incredible Ideas

How to Be More Creative and Come up with Incredible Ideas

Regardless of how creative you already consider yourself to be, there’s a good chance you would like to level up your creative abilities.

You might want to write a better song, think of better solutions to problems at work or around the home or maybe paint a picture.

In any case, the good news is that creativity is not born: it’s made, and each one of us has the potential to be more creative and come up with incredible ideas.

“Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one.” — Mihaly Csikszentmihalyi

The definition of creativity is broad, and reminds us that creativity is not limited to artists or musicians. It does however require that we have some kind of impact on the domain in which we create.

Creativity also emphasizes values.

“The process of having original ideas that have value” — Ken Robinson

This makes up for what Csikszentmihalyi misses out. For instance, we can make a change in the world without adding significant value. Any destructive act, like smashing a window, creates change, but it doesn’t necessarily create valuable change.

In short, there isn’t one single definition of creativity It’s up to us to find a definition that feels true and useful. When you know what your standard is, It’s much easier to embrace creativity and start to cultivate it.

And in this article, you will learn how to be more creative and take a good look at what goes into the creative skill:

1. Cultivate Focus

In order to create, there needs to be a focus on creating something, whether it’s a song, a theory, a product, or a sculpture.

You could also call this “drive” – it’s the initial spark that drives the solution to a problem, or the will to get on your laptop and start typing.

However, it’s worth noting there are different stages to the creative process: the divergent stage and the convergent stage.

In the divergent stage, we want a broad focus – we want to be willing to let in lots of different inputs, ideas and insights. This is the time for brainstorming all possible ideas and solutions.

In the convergent stage, we start to narrow our focus, like a camera lens. At this stage, we start to drill down to a handful of ideas or solutions, discriminating throughout the process.

How to cultivate focus?

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Take a 20 Minute Walk

Walking away and getting your heart rate up is the best free tool you have in regaining your focus.

I know it might seem counterintuitive to take a break right when you’re at your busiest, and especially when you’re drowning in your massive to do list, but the effects it will have on your clarity and ability to focus are undeniable.

Walking is physiologically proven to release stress, and clear your mind. In fact, most of my most brilliant ideas (and some pretty terrible ones too) have occurred on my daily walks.

If you give this technique a try, what you’ll find is that you’re much more productive than you were before you took a breather.

Over time, if you do these walks daily, you’ll quickly find that your to-do list starts to feel a lot less significant, and a lot more doable. It’s all about keeping razor focused, and that’s what short daily walks will gift you.

2. Build a Structure

When I wake up in the morning, I start the day with a structure in mind. I know that 15 minutes will be dedicated to meditation, 30 minutes to coffee and reading, 20 minutes to yoga and so on.

The structure of this morning routine might be boring, but the act of each task in itself has the potential to be, on some level, “creative.”

The point of structure is that it gives you the space to make time for something you want to do. It helps you carve out the time to do your creative work. Once you begin that thing in itself, you are free to go about it however you’d like.

Without structure, we can lose focus and can feel overwhelmed with possibility. If you’ve ever looked at a blank page and felt too overwhelmed with possibility to make a mark on it, you’ll know what I mean. How much easier it gets when you are given some guidelines or a deadline?

The trick is finding the right amount of structure for you and your creative needs. Too little structure and we feel overwhelmed. Too much structure, and we risk feeling limited and stifled.

Again, it’s worth thinking about creating in those two stages: divergent (less structure) and convergent (more structure.)

How to build a structure?

Create a Morning Routine

Your morning routine doesn’t have to be rigid or so arduous you dread waking up. In fact, it should feel like the opposite. When you get a routine that works for you, you’ll look forward to starting the day.

We all have different needs and preferences which can shape our ideal routine. In the book, Daily Rituals: How Artists Work by Mason Currey, you can be inspired over 160 different creators’ daily routines, from Charles Darwin to Pablo Picasso.

Experiment with any that take your fancy, and see how you feel with a bit more structure to start your day.

You can also take a look at this article about morning routine for inspirations: The Ultimate Morning Routine to Make You Happy And Productive All Day

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3. Find Motivation

There is a theory that suggests: people will be most creative when they feel motivated primarily by the interest, satisfaction, and challenge of the work itself — not by external pressures. This is also known as intrinsic motivation; a drive that comes from within.

Think of a time when you did some of your best work — chances are you were totally absorbed in what you were doing, to the exclusion of everything else. You were completely focused on the work itself, barely noticing time flying by.

Now think of a time when you felt under pressure to perform. Maybe it was an exam, or a commission for an important client, or maybe your boss had told you “there’s a lot riding on this.”

Notice the difference? In the first memory, you were driven by intrinsic motivation, which made it relatively easy, even enjoyable, to be highly creative.

In the second memory however, extrinsic motivation was breathing down your neck, distracting you by whispering about the rewards for success and the horrible consequences of failure: likely making it harder to focus on the task at hand.

For this reason, intrinsic motivation, if you can find it, is what separates the good from great creative work.

This isn’t to say only internal motivators help. I personally get motivated by luring myself to work with a good cappuccino at my favourite cafe. That will get me ready to write or edit or whatever I’ve been avoiding.

How to find motivation?

Connect to Your “Why”

Your “Why” is your fuel: the thing that drives you forward, that gives you a reason to do what you’re doing.

‘He who has a why to live can bear almost any how.’ — Friedrich Nietzche

When you have a reason to do something, a purpose or a goal that matters to you, you can connect your daily actions to it. Then, each act becomes infused with meaning and you find that intrinsic motivation comes naturally.

The trick is to remember your “why” and connect with it on a regular basis.

Think about how you want to feel on a daily basis. What would you like to accomplish in the next year? What would you like for yourself in the next five years? How about in your lifetime?

Ultimately, the tasks you face on a daily basis, or at least some of them, will connect to a greater purpose if you follow this path and you will find you feel more motivated to create and less resistance.

If you aren’t sure where to start looking for motivation, this will help: How to Get Motivated and Be Happy Every Day When You Wake Up

4. Be an Expert in a Chosen Domain

Research has shown that just as expertise in one domain does not predict expertise in other unrelated domains; creativity in one domain does not predict creativity in other unrelated domains.[1]

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So just because you can paint a pretty picture, doesn’t mean you can creatively solve a mathematical problem.

If you’ve taken one of those tests like the Torrance Tests of Creative Thinking, which will ask you to think of a bazillion uses for a pencil, and scored well, unfortunately this is only an indicator of divergent thinking skills. It is not a predictor for creativity all round.

The good news is, you can train your creativity in your chosen domain. Much like a muscle, you can isolate exercises to strengthen it.

Of course you can still do a total body workout – or atotal creativity workout – but it means your creativity-training exercises need to come from a wide variety of domains; not just thinking up uses for a pencil.

How to become an expert?

Make a Mastery Training Plan

Following our physical workout analogy, it’s worth applying the habits of great athletes to your chosen creative domain. For example:

1. Decide what area/s you want to work on

Much like a tennis player who decides they need to improve their serving technique, you can decide what area within your creative domain you want to improve at. Get specific.

2. Decide how much time you can dedicate

Most of us don’t have all day to train like a pro tennis player might, but you can likely squeeze 20 to 30 minutes in a day, if you want to. Whatever the time you can allow is, decide to dedicate yourself to it.

3. Review your progress

Finally, in order to check your progress, you can take regular reviews. Decide what your metrics are, and take time each week to check in with yourself.

How many days did you practice? How did you compare to the previous week? This kind of review can help you stay on track, and actually creates more intrinsic motivation as you see yourself develop.

5. Create a Conducive Environment

A psychologist in 1943 proposed that behaviour is:[2]

“a function of both the person as well as the physical environment they are in.”

I would suggest that the act of creating is a behaviour and that, even though it begins as an internal process, it’s very much affected by and even dependent on the environment we are in.

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I started noticing how environment affects me when I worked in an office. Over time, I realized that the more people who were in or who were talking, the more distracted I was. If I got to the office early before my coworkers arrived, I was twice as effective.

I was even more effective if I was at home. Now that I work from home, I know I’m even more effective when in certain coffee shops. Ideally, places that have high ceilings, gentle lighting, some barely noticeable background music – and excellent coffee.

It’s these little variations in our environment that can really shape our creative output.

If you’re an introvert, you probably do your best work alone. If you’re an extrovert, you probably do your best work in the company of others.

This isn’t to say you should find one way of doing things and stick to it: in fact, varying your environment from time to time is a great way to stoke the creative fire too, which we’ll touch on more later.

How to create a conducive environment?

Add or Subtract Stimuli

Novelty in our environment has been shown to stimulate the release of dopamine, a neurotransmitter that increases our desire to seek out reward.[3]

If you’re looking for creative motivation, adding some novelty into your environment can be just what you need.

On the other hand, some people are highly sensitive and when it comes to having too much stimulation in their environment, they find it difficult to focus.

Experiment with working in different environments. Note how you feel. Note whether you do better creative work or have more interesting ideas when you’re alone or with others.

Try listening to music, people chatting or try being in complete silence. Try a dimly lit room, try working in bright sunlight.

In each case, note how you feel before, during and afterwards and rate the quality of your work.

The Bottom Line

Creativity is not one particular skill or talent one can have. It comes in as many broad and unique flavors as there are people on this earth.

To be more creative, take little steps each day. Acknowledge where and when you feel most inspired, motivated and original and spend more energy in those areas.

More Articles About Creativity

Featured photo credit: Sticker Mule via unsplash.com

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Cat Neligan

Host of the Creative Introvert Podcast, helping introverts everywhere live a life they love on their terms

How to Get out of a Funk and Take Control of Life How to Succeed in Life on Your Own Terms: 7 Essential Steps How to Be More Creative and Come up with Incredible Ideas

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1 We Do What We Know Is Bad for Us, Why? 2 13 Bad Habits You Need to Quit Right Away 3 How to Reprogram Your Brain Like a Computer And Hack Your Habits 4 14 Ideas on How to Measure Productivity to Make Progress 5 11 Things You Can Do to Increase Employee Productivity

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

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