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Published on March 26, 2019

How to Write a Cover Letter for a Career Change (Step-By-Step Guide)

How to Write a Cover Letter for a Career Change (Step-By-Step Guide)

Embarking on a career change, tiny or big, can be paralyzing. Regardless of the reason for your desired career change, you need to be very clear on ‘why’ you are making a change. This is essential because you need to have clarity and be confident in your career direction in order to convince employers why you are best suited for the new role or industry.

A well crafted career change cover letter can set the tone and highlight your professional aspirations by showcasing your personal story.

1. Know Your ‘Why’

Career changes can feel daunting, but it doesn’t have to be. You can take control and change careers successfully by doing research and making informed decisions.

Getting to know people, jobs, and industries through informational interviews is one of the best ways to do this.[1] Investing time to gather information from multiple sources will alleviate some fears for you to actually take action and make a change.

Here are some questions to help you refine your ‘why’, seek clarity, and better explain your career change:

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  • What makes me content?
  • How do I want work to impact my life?
  • What’s most important to me right now?
  • How committed am I to make a career change?
  • What do I need more of to feel satisfied at work?
  • What do I like to do so much that I lose track of time?
  • How can I start to explore my career change options?
  • What do I dislike about my current role or work environment?

2. Introduction: Why Are You Writing This Cover Letter?

Make this section concise. Cite the role that you are applying for and include other relevant information such as the posting number, where you saw the posting, the company name, and who referred you to the role, if applicable.

Sample:

I am applying for the role of Client Engagement Manager posted on . Please find attached relevant career experiences on my resume.

3. Convince the Employer: Why Are You the Best Candidate for the Role?

Persuade the employer that you are the best person for the role. Use this section to show that you: have read the job posting, understand how your skills contribute to the needs of the company, and can address the challenges of the company.

Tell your personal story and make it easy for hiring managers to understand the logic behind your career change. Clearly explaining the reason for your career change will show how thoughtful and informed your decision-making process is of your own transition.

Be Honest

Explain why you are making a career change. This is where you will spend the bulk of your time crafting a clear message.

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Speak to the mismatch that may be perceived by hiring managers, between the experience shown on your resume and the job posting, to show why your unique strengths make you more qualified than other candidates.

Address any career gaps on our resume. What did you do or learn during those periods that would be an asset to the role and company?

Sample:

I have been a high school English and Drama educator for over 7 years. In efforts to develop my career in a new direction, I have invested more time outside the classroom to increase community engagement by building a strong network of relationships to support school programs. This includes managing multiple stakeholder interests including local businesses, vendors, students, parents, colleagues, the Board, and the school administration.

Highlight Relevant Accomplishment

Instead of repeating what’s on your resume, let your personality shine. What makes you unique? What are your strengths and personal characteristics that make you suited for the job?

Sample:

As a joyful theater production manager, I am known to be an incredible collaborator. My work with theater companies have taught me the ability to work with diverse groups of people. The theater environment calls for everyone involved to cooperate and ensure a successful production. This means I often need to creatively and quickly think on my feet, and use a bit of humour to move things forward to meet tight timelines.

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Feature Your Transferable Skills

Tap into your self-awareness to capture your current skills.[2]

Be specific and show how your existing skills are relevant to the new role. Review the job posting and use industry specific language so that the hiring manager can easily make the connection between your skills and the skills that they need.

Sample:

As the first point of contact for students, parents, and many community stakeholders, I am able to quickly resolve problems in a timely and diplomatic manner. My problem solving aptitude and strong negotiation skills will be effective to address customer issues effectively. This combined with my planning, organization, communication, and multitasking skills makes me uniquely qualified for the role of Client Engagement Manager to ensure that customers maintain a positive view of .

4. Final Pitch and Call-To-Action: Why Do You Want to Work for This Company?

Here’s your last chance to show what you have to offer! Why does this opportunity and company excite you? Show what value you’ll add to the company.

Remember to include a call-to-action since the whole point of this letter is to get you an interview!

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Sample:

_________ is a global leader in providing management solutions to diverse clients. I look forward to an opportunity to discuss how my skills and successful experience managing multiple stakeholders can help build and retain strong customer relationships as the Client Engagement Manager.

Summing It Up

Remember these core cover letter tips to help you effectively showcase your personal brand:

  • Keep your writing clear and concise. You have one page to express yourself so make every word count.
  • Do your research to determine ‘who’ will be reading your letter. Understanding your audience will help you better persuade them that you are best suited for the role.
  • Tailor your cover for each job posting by including the hiring manager’s name, and the company name and address. Make it easy on yourself and create your own cover letter template. Highlight or alter the font color of all the spots that need to be changed so that you can easily tailor it for the next job application.
  • Get someone else to review your cover letter. At a minimum, have someone proofread it for grammar and spelling errors. Ideally, have someone who is well informed about the industry or with hiring experience to provide you with insights so that you can fine-tune your career change cover letter.

Check out these Killer Cover Letter Samples that got folks interviews!

It is very important that you clarify why you are changing careers. Your career exploration can take many forms so setting the foundation by knowing ‘why’ not only helps you develop a well thought out career change cover letter, [3] but can also help you create an elevator pitch, build relationships, tweak your LinkedIn profile and during interviews.

Remember to focus on your transferable skills and use your collective work experience to show how your accomplishments are relevant to the new role. Use the cover letter to align your abilities with the needs of the employer as your resume will likely not provide the essential context of your career change.

Ensure that your final pitch is concise and that your call-to action is strong. Don’t be afraid to ask for an interview or to meet the hiring manager in-person!

More Resources About Career Change

Featured photo credit: Christin Hume via unsplash.com

Reference

More by this author

Ami Au-Yeung

Workplace Strategist | Career Coach | Workshop Facilitator | Writer | Speaker | Past Business Professor

7 Ways to Ensure Effective Communication at Work 9 Tips for Starting a New Job and Succeeding in Your Career How to Write a Career Change Resume (With Examples) How to Write a Cover Letter for a Career Change (Step-By-Step Guide) The Ultimate Work Skills List to Help You Change Careers

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Last Updated on June 26, 2019

How to Create Your Road Map to Success (A Step-By-Step Guide)

How to Create Your Road Map to Success (A Step-By-Step Guide)

Everyone has their own definition of what success means to them. Well, at least we all should by the very fact that no two individuals are created 100% alike.

Our road map to success should be different to the person standing next to us. But we can get caught in the dangerous trap that someone else’s ideas of success should also be ours. Be careful.

Regardless of whether or not we’re talking about your working career, business or personal life, it is truly hard to resist the contagious excitement surrounding those fantastic dreams and goals you allow yourself to explore.

The ‘come-down’ after attending a euphoric state-inducing personal development seminar can often result in you feeling the slump of post-seminar blues. Worse still, your everyday circumstances don’t accommodate the changes you swore to make that weekend. Nothing changes.

Get ready to kiss goodbye the post-seminar blues and skip to each destination on your roadmap to your successes. By repeating over and over these simple steps, the quality of your life will improve.

You will want to use these steps as standard strategies to carry you toward further success in whatever shape or form you choose.

1. Define What Success Means to You

Is it just having enough money or more money than you might ever need that allows you to feel and judge yourself a success? Is it about having a beautiful house worth more than $2,000,000 on the upper east side of Manhattan?

Is it about having a loving partner who supports you in your endeavors? Do you equally support each other?

Is it through the tertiary education roadmap that you only feel valid you can make a meaningful and successful contribution to help the world economy turn? Is that your definition of success or is it someone else’s? Maybe your mom’s or your dad’s?

When her daughter Christina found her on the floor of her office, in a pool of blood having hit her head and breaking her cheekbone as she fell, CEO of Thrive Global and celebrated author of Thrive, Ariana Huffington had a wake-up call in more ways than one.[1]

The exhaustion and overwhelming stress which had led to her fainting drove Huffington to radically introduce new work ethics, values and rules at the editorial.

Ten years on from her accident, Huffington still leads the conversational charge amongst global leaders to change the badge of honor that successful people need to work 24/7, and give everything of themselves and more, even it means compromising their health.

As opposed to letting power and money be the two measurements of success, she explains wisdom, well-being, wonder and giving will give you greater success by nurturing your psychological well-being.

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We can’t argue with Huffington that without that, we are proverbially dead in the water.

Warren Buffet stated the way he defines success nowadays has nothing to do with money:

“I measure success by how many people love me”.

You can’t but fall in love with the wisdom and nobility these words seem to reflect, but keeping it as your only definition of success is probably dangerous. Lacking today’s wisdom at 20 years of age, would Buffet have had the same definition of success?

Think about where you are on your journey. You are likely to have different goals and different measures of success as you navigate your roadmap. Huffington and Buffet explain non-tangible ideas of success are crucial for our overall success.

Let’s also not forget though that through tenacity, persistence and many other success habits, these business leaders also rate extremely high on the power and money metrics. However, that’s not all there is to it.

If you are not sure how you would answer if someone asked you what your definition of success is, here are some clues to get you thinking and feeling.

As your head hits the pillow and before you close your eyes, what’s most important is that you can internalize that you have chosen your definition of success and you can full responsibility and accountability for deciding upon it.

2. Review Your Progress and Satisfaction in Life

Review the main areas of your life. Not just those where you feel you need to make changes. Review all of them:

  • Your career vocation or business life;
  • Your relationships – your intimate or life partner, family and friends;
  • Money health and financial management strategies;
  • Commitment to your faith or religion and spiritual personal development;
  • Your physical and mental health;

What leisure or recreational activities you pursue for fun to energize your spirit and enrich your soul.

Do you have ideas of what success looks like for you in each of these areas?

Neglecting to look at even one area is like trying to restore function to a beautifully crafted Swiss watch, whilst failing to attend to a rusty-looking cog in the tiny internal workings that needs attention. Turn one cog, the others all turn. Ignore a damaged one, the system malfunctions.

For each area, give yourself a rating out of ten – one signifies the least satisfaction and ten signifies the most – and ask yourself the following questions to help you start identifying what’s important to you:

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  • How satisfied or content with this area of my life am I presently?
  • Where would I like to live this current level of contentment to?
  • What would that new level of satisfaction look like, feel like?
  • How important is this area compared with the other areas of my life?

Regardless of what areas you recognize need to be your core focus, consider making personal development and improvements to your physical and mental health, and well-being a constant feature of your action plan.

You will need to continually recognize obstacles you’ll face from your outside world, as well as those internal psychological battles that will arise from within.

Without your mental and physical health intact, it’s unlikely the rest of the ‘cogs’ are going to turn properly.

3. Get to Know Your Values and Priorities

Don’t make the mistake of thinking goal setting can be done in one sitting. You want to make sure the pursuits you put down on paper aren’t fly-by-night moments of excitement that ebb and flow with the rise and fall of tidal trends.

Become better at identifying your priorities by exploring how you feel about each of your life areas. Think about the ratings of satisfaction you might have denoted for each. And now write down what you want to be, do and have.

Put aside your initial literary ramblings and revisit them in a couple of weeks or one month. Without looking at your initial thoughts, do the process again and see what consistencies show up. What keeps coming up as feeling important? Around what ideas is there the same yearning or emotional pull?

If you’re unsure about what you feel you wish to head towards, be in allowance of this. Don’t be jumping to quickly fill the void. The desperation is likely to have you catching the tail of the last exciting concept in fear of missing out, or trying to fill the void of excitement you yearn for.

Increase your practice of pausing and asking yourself:

Why does this resonate with me? Could this be a distraction which complicates the route I have mapped out? Am I becoming that person who proverbially chases two rabbits and catches none?

In his book The Heart of Love, Dr. John Demartini explains how becoming strongly aware of your values and priorities helps you understand why you are and where you are in your life at any given moment.

If you don’t know what you feel you stand for, look at where you direct your time, energy and attention. Look at your behavior and work backward.

You might think making money and creating financial wealth is high on your radar. However, if you spend more than you earn and allocate money to depreciating objects as opposed to appreciating assets, your behavior is inconsistent with those typical of someone who is financially astute.

Look back to your areas of life and ask yourself if the goals you have set are in alignment with your values. Look at your daily behaviors and ask yourself if the way you operate satisfies steps which take you further toward those goals.

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If not, all is not lost. You’ve simply got some harsh truths and reality checks to face before you can go any further on your roadmap to success.

4. Make Room Deliberately to Work with a Coach

You have to come to terms with the fact that you’re likely to be swimming against the tide.

Once you make clear unwavering decisions about what goals you’re aiming for, prepare to be un-liked, unpopular, criticized and potentially ostracized. There’s a high possibility you’ll lose the friendship and support of some however you will gain new friends and the support of others.

Regardless of what area/s of life your goals pertain to, make room to work with a coach. Choose wisely who that person will be to encourage and walk beside you.

Whether it be a certified coach, a family friend/mentor or qualified therapist, find someone who knows how to work with the specific issues and challenges that lay ahead without any agenda other than your success.

Having that impartial guide can be an invaluable constant. This helps keeps you on the straight and narrow even if other areas of your life aren’t going swimmingly.

5. Get Highly Familiar with Your Habits and Behaviors

Despite the scientific evidence in support of it, we’re not recommending you need to start getting up at 5:00 am and exercising for an hour before you even think about starting your day.

You should start asking yourself these questions far more frequently:

  • How well do you know your habits and routine ways of operating?
  • Do you know what choices and patterned behaviors help or hinder you?

You know what you want to work on. Greater clarity on your values has enabled you to discern which priorities are high on your list and which ones are low. It’s now time to reinforce and reward the habits that carry you forward on your roadmap to success, and adjust those habits which delay or divert you staying on course.

Remember though that part of the joy of the human experience is to be fallible, so don’t suddenly shelve all those character-building ‘vices’. Your flaws are a necessary part of your unique success jigsaw puzzle; they are the inspiring reasons you’re going on this journey in the first place.

Demartini and New York Times journalist and author Charles Duhigg both explain in their books how recognizing your unhelpful behavioral patterns needs to take place first. You identify the emotional and psychological rewards which rule over whether you sustain, break or make a habit.

When you know the rewards that light you up like a Christmas tree, you link them to new or modified habits that support values you want to make a higher priority.

Say you love eating out. You love artisan cuisine and get giddy at watching the episode of Heston Blumenthal create chocolate water in his food chemistry laboratory. As much as you say you want to increase your investment in appreciating assets, your spending habits speak otherwise.

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So, you might start looking for discount opportunities on your higher-end dining. The dishes may not rival Heston’s masterpieces, but your taste buds still enjoy a culinary roller coaster AND you also now to get feel-good allocating the discounted amount to a saving’s program.

Your tummy is singing as is your bank account. The whole experience goes well beyond short-term gratification and satisfies several values and goals.

Tweaking habits and forming new ones isn’t hard; it’s just a matter of finding a happy marriage. Take time to find it. There will always be ways.

6. Celebrate the Wins and Monitor Your Progress Along the Way

You must become good at deliberately rewarding yourself when you make changes that take you further along your roadmap to success.

Professor of cognitive neuroscience Dr. Tali Sharot explains how the brain responds and adapts far better to rewards than punishment when it comes to learning behavior and creating new habits.[2]

When we apply punishment, we reinforce the traumatic memory as being more important than the actual lesson we might have been meant to learn in the first place.

When we gamify rewards on our success journey, we inject fun and humor. We also reduce the stress that often comes with learning new things, habits and adjusting to new ways of being, doing and having.

Final Thoughts

If you hit a progress plateau at any point, you might need to allow yourself to plateau and switch your attention to another priority.

The switch may allow you to think more freely and clearly about how to move past your roadblock. Or it might simply be a good time to stop and smell the roses.

Your muscles grow stronger in their resting phase after a workout. Animals hunt profusely to build up their energy stores before going into hibernation.

Remember that continually forging ahead is not a natural rhythm. Repeat the cycle of rest, recovery and rallying forward then…start again.

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Featured photo credit: Tabea Damm via unsplash.com

Reference

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