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Last Updated on July 22, 2019

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

10 Killer Cover Letter Tips to Nail Every Interview Opportunity

A cover letter is an introduction to what will be found in the resume. In a cover letter, the applicant is able to use a conversational tone, to explain why the attached resume is worth reviewing, why the applicant is qualified, and to express that it’s the best application the reader will see for the open position.

Employers do read your cover letter, so consider the cover letter an elevator pitch. The cover letter is the overview of your professional experience. The information in the body presents the key qualifications, the things that matter. The cover letter is the “here is what will be found in my presentation”, which is the resume in this case.

Something really important to point out- a cover letter should be written from scratch each time. Great cover letters are the ones that express why the applicant is the best for the specific job being applied to. Using a general cover letter will not lead to great results.

This doesn’t mean that your cover letter should repeat your most valuable qualifications, it just means that you don’t want to recycle a templated, general letter, not specific to the position being applied to.

Here’re 10 cover letter tips to nail every interview.

1. Take a few minutes to learn about the company so that you use an appropriate tone

Like people, every company has its own culture and tone. Doing a bit of research to learn what that is will be extremely beneficial. For instance, a technology start-up has a different culture and tone than a law firm. Using the same tone for both would be a mistake.

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2. Don’t use generic cover letter terms — be specific to each company and position

Hiring managers and recruiters can easily identify generic cover letters. They read cover letters and resumes almost every day. Using words and terms like: “your company” instead of naming the actual company, and “your website” instead of “in your about us section on www.abc123.com”, are mistakes. Be as specific as possible, it’s worth the additional few minutes.

3. Address the reader directly if you can

It is an outdated practice to use “To Whom it May Concern” if you know the person that will be reviewing your documents. You may wonder how you’ll know this information; this is where attention to detail and/or a bit of research comes into play.

For example, if you are applying for a job using LinkedIn, many times, the job poster is listed within the job post. This is the person reading your documents when you “apply now”. Addressing that person directly will be much more effective than using a generic term.

4. Don’t repeat the information found in the resume

A resume is an action-based document. When presenting information in a resume, the tone isn’t conversational but leading with action instead, for example: “Analyze sales levels and trends, and initiate action as necessary to ensure attainment of sales objectives”.

In a cover letter, you have the opportunity to deliver your elevator pitch: “I have positively impacted business development and growth initiatives, having combined two regions into one and achieving 17% in compound growth over the following three-year period”.

Never use your resume qualifications summary as a paragraph in your resume. This would be repeating information. Keep in mind that your cover letter is the introduction to your resume- the elevator pitch- this is your opportunity to show more personality.

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5. Tell the company what you can do for them

As mentioned above, this is your chance to explain to the company why you are the best person for the open position. This is where you tell the company what you can do for them: “If hired as the next (job title) with (company name), I will cultivate important partnerships that will enhance operations while boosting revenue.”

Many times, we want to take the reader through the journey of our life. It is important to remember that the reader needs to know why you are the best person for the job. Lead with that.

6. Showcase the skills and qualifications specific to the position

A lot of people are Jack’s and Jill’s of all trades. This can be a great big picture, but not great to showcase in a cover letter or resume.

Going back to what was mentioned before, cover letters and resumes are scanned through ATS. Being as specific as possible to the position being applied to is important.

If you are applying for a coding position, it may not be important to mention your job in high school as a dog walker. Sticking to the exact job being applied to is the most effective way to write your cover letter.

7. Numbers are important — show proof

It always helps to show proof when stating facts: “I have a reputation for delivering top-level performance and supporting growth so that businesses can thrive; established industry relationships that generated double digit increase in branch revenues”.

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8. Use testimonials and letters of recommendations

A cover letter is a great place to add testimonials and information from your letter of recommendations. Mirroring the example above, here is a good way to use that information:

I have a history of consistently meeting and exceeding metrics: “(Name) rose through the company and became a Subject Matter Expert, steadily providing exceptional quality of work.”- Team Manager.

9. Find the balance between highlighting your achievements and bragging

There is fine line between telling someone about your achievements and bragging. My advice is to always use facts first, and support that with an achievement related to the fact, as shown in the examples above.

You don’t want to have a cover letter with nothing but bullet points of what you have achieved. I can’t stress this enough — cover letters are your elevator pitch, the introduction to your resume.

10. Check your length — you want to provide no more than an introduction

The general rule for most positions is one page in length. Positions such as professors and doctors will require more in length (and they actually use CV’s); however, for most positions, one page is sufficient. Remember, the cover letter is an introduction and elevator pitch. Follow the logic below to get you started:

Start with: “I am ready to deliver impeccable results as (name of company) next (Position Title).

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What you know and like about the company, what initiatives, missions, goals resonate with you: “I read/listened to an interview that your Chief of Staff did on www.abc123.com. His/her statement regarding important up and coming employee engagement initiatives really resonated with me”.

Overview of your qualifications and experience: “I have a strong background in developing, monitoring, and controlling annual processes and operational plans related to community relations and social initiatives”.

Highlight/ Back up your facts with achievements: “I’m a vision-driven leader, with a proven history of innovation and mentorship; I led an initiative that reduced homelessness in four counties and received recognition from the local Homeless Network and the County Commissioner”.

Close with what will you do for the company: “As your next (job title), I am focused on hitting the ground running as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to the growth of (name of company).

Bonus Advice

When applying for a job online or in person, a resume and a cover letter are standard submissions. At least 98% of the time, both your resume and cover letter and scanned via ATS (applicant tracking systems). You can learn more about that process here.

The information provided in a cover letter should be written and organized to be compatible with these scans, so that it can make to a human; from there, you want to make sure that you capture the recruiter and/or hiring managers attention.

More About Nailing Your Dream Job

Featured photo credit: Kaleidico via unsplash.com

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Veronica Castillo

Vee Castil; Resume & Career Writer ᛫ Traveler ᛫ Vegan ᛫ Weight Loss Success (-85lbs)

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Published on January 20, 2020

What are Goals? Achieve More By Changing Your Perspectives

What are Goals? Achieve More By Changing Your Perspectives

As simple as it sounds, the question, what are goals, is a very important question to answer if making the best out of our daily lives is something of great concern.

Anyone will assume they already know what goals are, they’ve probably been setting goals all their lives. However, when we get too familiar with certain concepts, we tend to forget their real meaning and essence. Hence, it is not surprising that people set many goals but achieve too little.

When you don’t understand what goals are or what they are meant to be, you might scribble anything on paper and call them goals and then get frustrated when you fail to achieve them.

There are different perspectives on goals and what they represent. However, this article looks into the real meaning of goals and provides clarity on some misconceptions about goals. It also suggests better ways to look at goals; in a way to use them as progress markers rather than yardsticks for measuring success or failure.

What Are Goals?

There are different definitions of goal(s) out there, however, let’s look at this one from the early pioneers in goal-setting theory:[1]

A goal is an idea of the future or desired result that a person or a group of people envision, plan and commit to achieve.

Goals represent the decisions we make and the commitments we take in order to reach attainment, break some bad habits, adopt useful habits or achieve more in different areas of life.

Goals enable us to achieve focus in life by helping us to determine what we want. They keep us motivated and propelled, constantly putting us in state of action.

Goals, when properly conceived and pursued can help us to maximize the one and only life we have to live.

Goals can be applied to different areas of our lives and they can also be based on a time range. For example, life-based goals can be personal development goals, career goals, educational goals, health goals, family and relationship goals, spiritual goals, social goals, etc.

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Moreso, goals can be set based on time and duration such as life-time goals, long term goals, short term goals and even stepping stone goals which are small unit goals that we undertake in order to achieve the short, long and lifetime goals.

Common Confusions About Goals

In order to put goals in their proper perspectives and make the most of them, certain clarifications are required between goals and its related concepts.

The following are often confused with goals, although they have their own relevance on goals and goal setting:

Goal vs Dream

Dreams are aspirations fuelled by desires. They exist in the realm of imagination and often give us inspiration.

However, goals are action-based. Goals stretch us and help us to achieve results. Our dreams can only be actualized by setting realistic goals and working diligently to achieve them.

Goal vs Vision

Visions are important in life but they are not the same as goals. Your vision represents where you want to go or be in life, a destination you aim to arrive at. However, the paths that will get you to that destination are often undefined until you break them down into goals.

Goals help you to understand and quantify the steps you will have to take in order to actualize your vision. Having a broader life vision will help you to achieve more goals.

Besides, vision will bring focus to your goal setting when your goals are directed at getting you to the final destination of your vision. When this happens, you will not only be satisfied with achieving a particular goal, you will view your progress and success in terms of their contribution to your overall vision.

Goal vs Expectation

Goals should not be confused with expectations. Expectations are things that we think we should have or heights we feel we should attain. It is said that expectations can generate frustration when you feel you aren’t performing up to your potential.[2]

Do you notice that when some Olympic teams are being interviewed before a tournament, many of them expect to win a medal? But do all of them win medals?

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When you listen to the real winners after the tournament, they will tell you how their goals helped them to structure their attention and focus, and keep them involved to strive for excellence.

Goals demand more focus and clarity whereas expectations are often not realistic.

Goal vs Desire

We all have desires, they represent the things we want. However, in order to get our desires, we might have to set goals.

While desires are usually pleasant, goals may not be.

For example, slimming down feels good, but exercising does not. But it takes a reasonable amount of exercise to burn fat.

Vacationing on a cruise ship feels good, who doesn’t want it? However, working extra hours to save money for the trip is hard.

Goals are the specific actions we set to accomplish in order to satisfy our desires.

Goal vs Objective

Objectives are the tasks we must accomplish in order to achieve our goals. It will be more useful to differentiate between goal and objective by looking at the differences between a broader term G’SOT which stands for Goals, Strategies, Objectives, and Tactics.[3]

  • A goal is a broad primary outcome
  • A strategy is the approach you take to achieve a goal
  • An objective is a measurable step you take to achieve a strategy
  • A tactic is a tool you use in pursuing an objective associated with a strategy.

The Intel example below is also useful to illustrate the difference:

Goal: Make our Core PC microprocessors a category leader in sales revenue by year X

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Strategy: Persuade buyers that our Core processors are the best one the market by associating with large, well-established PC manufacturers.

Objective: Retain 70 percent or more of the active worldwide PC microprocessor market, according to Passmark’s CPU benchmark report.

Tactic: Through creative that underlies our messaging, leverage hardware partner brand awareness to include key messages about the Intel Inside program.

What Most People Are Wrong About Goals

According to a study, only 8 percent of people get to achieve their goals.[4] When goals are not properly conceived or when we go about goals with the wrong perspectives, we might not be able to achieve our goals and even get frustrated as a result.

Some people have abandoned their goals or given up on setting goals altogether as a result. Others have gotten to the point of staying frustrated for failing to achieve their goals. These are not unconnected to the misconceptions that many have about goals.

Let’s look at the misconceptions about goals:

Goals Are Used as the Only Measure of Success?

When goals become our only measure of success, we might get obsessed with the results we want to achieve that we don’t consider the process that will lead us there.

Process goals and outcome goals come to mind on this. Most people set outcome goals rather than process goals. Outcome goals are only based on results while process goals are based on undertaking the right activities that will eventually lead to a great outcome.

Let’s say I currently make $1000 a week and then I set a goal of making $2000 but only ended up with $1300 after putting in all the work and strategies. If this is an outcome goal, I would probably be unhappy for not attaining my goal. However, if it’s a process goal, I would be happy that I have improved on my earning and would be motivated to do more.

Goals Are Connected with Happiness?

Another myth about goals is that achieving them brings happiness. Of course, it feels good to shed the weight or spend a vacation on a cruise ship. However, there are no guarantees that you will always be able to achieve all your set goals.

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In order not to get frustrated often, choose to always be a happy person rather than letting outcomes determine your happiness.

Redefining Goals

So, what really are goals if you want to succeed with them?

Goals Aren’t Connected with Deep Ambitions

Many people have the wrong motivation to set goals. They might have been genuinely inspired by what they see other people achieve, however, such goals may not connect with their deepest ambition. This might lead to a lack of the required motivation to pursue and achieve the goals.

Genuine goals must connect to a bigger and broader life vision. Goals are not an end in themselves, they are supposed to be stepping stones to achieving something bigger.

Goals Have to Be Achieved to Prove Commitment

If the target is to achieve ten and you are only able to achieve six, it doesn’t mean that you are not committed. It might have been that there are greater obstacles you didn’t think would come up.

This is why your goals must be flexible, adjustable and reflective of current realities.

The Bottom Line

Hopefully, the ideas shared above will help you to set the right goals and put them in the right perspectives.

You have seen that it is more appropriate to set goals that fit into a larger, broader vision of your life. This will help you to begin to see your goals in terms of the progress you are making towards your broader vision rather than on specific outcomes. You will become happier, knowing that you are taking specific steps in the right direction irrespective of what the immediate results look like.

All these will altogether help you to love setting goals again, and enable you to make the most of them in order to make your life count.

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Featured photo credit: Dan DeAlmeida via unsplash.com

Reference

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