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21 Cover Letter Tips to Hook The Attention of Employers

21 Cover Letter Tips to Hook The Attention of Employers

Writing cover letters can be tricky and challenging for even experienced professionals looking to make their next career move.

There are differing opinions on a what a cover letter should include to make a good first impression on hiring managers. But do not worry because this article is all about how to make sure your cover letter hooks the attention of employers.

But first, how important is a cover letter?

There’s a lot of debate around cover letters, the most important thing about cover letters is getting a potential employer to see why you are the best fit for the position.

Another reason cover letters are beginning to make a comeback is the search for employees who can communicate effectively through writing, which creates a positive impression throughout the hiring process.

Without further ado, here are 21 cover letter tips to hook the attention of employers:

1. Make sure your resume stands out first

After speaking to several recruiters and engaging in job forums, I have come to understand that although your cover letter tends to be the X factor that decides whether you get hired or not, it might not be the most important document…initially.

Yes, your resume gets reviewed first.

You only have 3-6 seconds to try to hook the attention of employers. When a hiring manager scans your resume and doesn’t find it interesting, it goes to the ‘ignore’ pile before he or she will ever get to your cover letter to see what makes you stand out.

So, this actually debunks the myth that the cover letter is a crutch for weak resumes.

Spend as much time on your resume as you do on your cover letter to present a very strong application.

If you want some practical tips on resume, check out this article:

How You Can Write an Appealing Resume

2. Keep it simple and to the point

Verbosity and flowery prose will not help make your application stand out. Instead, it might harm your chances of employment because you come across as pretentious.

For example, you don’t have to use the word “utilize” when you can simply say “use.” Instead of saying “In my humble opinion, mobile apps…”, dive into your argument by stating what you believe in “I believe that mobile apps…”

Being straightforward with your communication also displays how simple you are at summarizing important details without being wordy.

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3. Use simple formatting

Stick to Times New Romans font in size 12. Anything other than that is seen as too fancy and non-official.

Whether you double-space your letter is optional but you want to make sure that your paragraphs are skimable and not too long.

Also, adding “boxes” and “frames” should be avoided because you could lose your formatting after submission, which might skew the entire document.

4. Get rid of misspellings and grammatical mistakes

Because your resume and cover letter is the very first impression of your competency and professionalism, it is imperative to pay extra attention to your syntaxes and conjunctions.

Your cover letter isn’t the place to display creative flair by using slangs, inappropriate words or contractions.

Here are common mistakes being made today regardless of academic level or professionalism:

  • Saying “your” instead of “you’re.”
  • Saying “their” instead of “there.”
  • Saying “being” instead of “been.”

5. Explain employment gaps or career changes

There are several reasons for making sudden career changes which might veer from from the standard path your academic degree usually takes you––and that’s okay. It doesn’t disqualify you from the application process, rather, it makes you unique. You just need to highlight how special your case is.

If you have experienced any situation that could be disadvantageous to your application, something that isn’t easily explained my bullet points on your resume, the cover letter is the best place to provide an explanation for it.

Situations like taking time off to raise your children, getting deployed to another country in an act of service, etc, come to mind.

But that’s not all. What if your application going to change the course of your career?

For example, you might be trying to get into the marketing world when you have been a healthcare professional for most of your career. Try explaining the reason for this change, talk about your past, your present and most importantly, how you intend to parlay your successes and traits into your marketing role.

6. Tailor your cover letter to a specific job or interest

Employers love applicants who are willing to go the extra mile to personalize their cover letters, which is already a rarity in today’s marketplace.

Sending merge emails or cover letters to employers shows a sign of disinterest and quite frankly, laziness.

For instance, don’t just send a cover letter to the accounting department; respond to the posting about the need for a payroll specialist.

7. Have a cover letter template ready

Sometimes, it helps to have a plan in place before responding to job postings. One of the ways to do that is by having a template that you can always customize to each opportunity whenever you want.

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Templates simplify the process of getting things done and would cut your time in half so that you can pay attention to other details.

A very solid cover letter would have 3 parts: an introduction, the body, and a conclusion. You don’t need to get fancier than that.

8. Always follow instructions

One of the biggest reasons for failing to get to the interview stage is lack of attention to detail. And as a result of this, majority of applicants do not receive any call backs.

If a job posting calls for cover letters in PDF attachments or in the body of your email, do just that.

Failure to follow instructions might be seen as a sign of insubordination by prospective employers who can only judge you through a computer screen.

9. Avoid generic salutations

It’s very tempting to use “Dear sir/ma” or “to whom this may concern.” However, I would advise you to refrain from this.

First, you could totally guess the gender of your hiring manager wrongly. Secondly, it is simply not in good taste because it sounds lazy.

Instead, you can always go with “Dear hiring manager” or “Dear XYZ team” which is gender neutral.

10. Research the company you’re applying to

Another alternative is to conduct a research to know who is specifically in charge of handling applications. This way, you can address that person personally in your cover letter.

Also, know the company you’re applying to and what your position entails. For example, a little homework is needed to know if a marketing company will require you to go from door-to-door to sell company wares.

Make your cover letter stand out even more by highlighting something you have in common with the hiring manager. Are you acquainted with someone from a different department? Did you previously complete an internship with the organization? Did you and your hiring manager graduate from the same alma mater?

It’s simple. Do your research.

11. Avoid bad-mouthing your previous employers

Your cover letter is not a place to spill dramatic events that led to your departure from your previous job.

If you are looking to hook the attention of potential employers, you want to come across as someone trustworthy and reliable.

12. Avoid rehashing your resume.

Don’t regurgitate what you wrote in your resume just to “take up space.” Make every word in your cover letter earn its place and that means not re-creating your resume in prose form. The cover letter is not the place for that.

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13. Do share powerful personal stories that support your application

In everything you do, don’t forget that you have a personal brand. Yes, you are a brand. You are a solution and an asset to your employer.

As much as you’re attracted to the companies you apply to, employers want to be attracted to you too.

So, do you have powerful personal stories that can support your application? Have you done something majority of people in your shoes can never dream of and have learned valuable lessons from it? Share this in your cover letter.

For instance, in an application to a telemetry unit, a nursing student could share how scared and inspired she was by the teamwork she witnessed during a resuscitation of an unconscious patient when a code blue was activated.

The list is endless but it all starts by taking note of your daily reflections and highlighting stories worth sharing.

14. Discuss numeric results with emotion

It is rare to see applicants who possess and can blend both hard and soft skills while communicating. Imagine how many wonders this would do for you if you can convey this through written form.

Knock your application out of the pack back by learning how to connect statistics to people. Don’t just talk about percentages and how much money you have made your previous employer; talk about how many lives have been improved simply by designing more effective products in the marketplace.

15. Show how your values align

It’s not just about your skills, accolades or the academic institution you attended. Employers want to know that they’re bringing on someone who can be the face of the company, and someone they can always rely on.

16. Address a challenge your employer is currently facing

If you are in a creative or visual field, this might sound very interesting and doable to you.

Employers love applicants who take initiative to solve problems before they become disasters. Tacking on a current challenge shows that you are familiar with the organization’s mode of operation and are already invested in its outcome.

However, be careful to stay away from controversial topics (unless that is exactly what is required of you).

17. Talk about your failures too

There is nothing more humanizing and endearing than reading about a perceived “fall from grace” from experts we love and admire. You too, can glean from this strategy––but with a caveat.

After failing, what happened next? Was there a comeback?

For instance, if you ran a side hustle while in college but had to quit due to lack of finances, it might not necessarily be seen as a complete failure. You have learned what most employees haven’t gotten the chance to do yet: better time management, delegation, managing others and providing excellent customer service.

18. Tell them how you learned about the opportunity

Put your networking experience to good use by leading with that upfront in your cover letter. Keep track of your personal and professional connections, and don’t be afraid to use them in your job search.

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Doing this adds another layer of personal touch to your application––as long as it is done in good taste. You don’t want to come across as too pushy.

Here’s an example:

We met yesterday at the open house of the newly constructed Hubbs Center- I believe it’s an annex, where we talked at length on varying topics. What an amazing experience! It was nice meeting you, learning about what you do, and how I could somehow be a part of that.

19. Don’t just share; ask for the job

While you’re convincing the hiring manager that you’re the best person for the job by sharing your experiences, values and so on, don’t forget one crucial thing: ask for the job.

Yes, you need to ask for the job. The whole pitch isn’t complete without you finally asking to be interviewed

20. Thank the recruiter for taking the time to review your cover letter

Whether cover letters are dead or not, it takes an actual human to read one and respond to one. So, always remember to say thank you!

21. Always include your contact information

At the end of the day, you want to get hired and be informed that you got the job. One way to do that is to actually leave an email address and a phone number you can be reached at. It does you a huge disservice to do amazingly well on your cover letter only to end on a low note.

A simple way to fix this is to use the same name/address header on your resume on your cover letter so that you can keep things consistent every step of the way.

The verdict on cover letters

Some hiring managers read them and some do not. While it may not be the most popular piece of document submitted on job portals, it just might be the one that gets your hired.

Therefore, it pays to know how to write a great one.

If you want more suggestions on how to nail your cover letter, Lifehack’s Chief of Product Management has some bonus tips for you:

I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

Featured photo credit: Pexels via pexels.com

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Margaret Olatunbosun

Creative coach who teaches high-achievers how to thrive at the intersection of creativity, passion, and profit.

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Last Updated on August 20, 2019

How to Set Financial Goals and Actually Meet Them

How to Set Financial Goals and Actually Meet Them

Finances can push anyone to the point of extreme anxiety and worry. Easier said than done, planning finances is not an egg meant for everyone’s basket. And that’s why most of us are often living pay check to pay check. But did anyone tell you that it is actually not a tough task to meet your financial goals?

In this article, we will explore ways on how to set financial goals and then actually meet them with ease.

5 Steps to Set Financial Goals

Though setting financial goals might seem to be a daunting task but if one has the will and clarity of thought, it is rather easy. Try using these steps:

1. Be Clear About the Objectives

Any goal (let alone financial) without a clear objective is nothing more than a pipe dream. And this couldn’t be more true for financial matters.

It is often said that savings is nothing but deferred consumption. Therefore if you are saving today, then you should be crystal clear about what it is for. It could be anything like kid’s education, retirement, marriage, that dream vacation, fancy car etc.

Once the objective is clear, put a monetary value to that objective and the time frame. The important point at this step of goal setting is to list all the objectives, however small they may be, that you foresee in the future and put a value to it.

2. Keep Them Realistic

It’s good to be an optimistic person but being a pollyanna is not desirable. Similarly, while it might be a good thing to keep your financial goals a bit aggressive, going out of the line will definitely hurt your chances of achieving them.

It’s important that you keep your goals realistic in nature for it will help you stay the course and keep you motivated throughout the journey.

3. Account for Inflation

Ronald Reagan once said – “Inflation is as violent as a mugger, as frightening as an armed robber and as deadly as a hitman”. And this quote sums up the best what inflation could do your financial goals.

Therefore account for inflation whenever you are putting a monetary value to a financial objective that is far away in the future.

For example, if one of your financial goal is your son’s college education, which is 15 years hence, then inflation would increase the monetary burden by more than 50% if inflation is mere 3%. So always account for inflation.

4. Short Term vs Long Term

Just like every calorie is not the same, the approach towards achieving every financial goal will not be the same. It is important to bifurcate goals in short term and long term.

As a rule of thumb, any financial goal, which is due in next 3 years should be termed as short term goal. Any longer duration goals are to be classified as long term goals. This bifurcation of goals into short term vs long term will help in choosing the right investment instrument to achieve them.

More on this later when we talk about how to achieve financial goals.

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5. To Each to His Own

The journey of setting financial goals is an individualistic affair i.e. your goals are your own goals and are determined by your want to achieve them. A lot of times we get on the bandwagon of goal setting only to realize later on that it was not meant for us.

It is important that your goals are actually your goals and not inspired by someone else. Take a hard look at this step at all the goals you’ve set for after this step, you will be on the way to achieve them.

By now, you would be ready with your financial goals, now it’s time to go all out and achieve them.

11 Ways to Achieve Your Financial Goals

Whenever we talk about chasing any financial goal, it is usually a 2 step process –

  • Ensuring healthy savings
  • Making smart investments

You will need to save enough; and invest those savings wisely so that they grow over a period of time to help you achieve goals. So let’s get down to ensuring healthy savings.

Ensuring Healthy Savings

Self realization is the best form of realisation and unless you decide what your current financial position is, you aren’t heading anywhere.

This is the focal point from where you start your journey of achieving financial goals.

1. Track Expenses

The first and the foremost thing to be done is to track your monthly expenses. Use any of the expense tracking mobile apps to record your expenses. Once you start doing it diligently, you would be surprised to see how small expenses add up to a sizeable amount.

Also categorize those expenses into different bucket so that you know which bucket is eating the most of your pay check. This record keeping will pave the way for cutting down on un-wanted expenses and pump up your savings rate.

2. Pay Yourself First

Generally, savings come after all the expenses have been taken care of. This is a classical mistake which almost everyone of us do. We pay ourselves last!

Ideally, this should be planned upside down. We should be paying ourselves first and then to the world i.e. we should be taking out the planned saving amount first and then manage all the expenses from the rest.

The best way to actually implement is to put the savings on automatic mode i.e. money flowing automatically into different financial instruments (for example – mutual funds, retirement corpus etc) every month.

Taking the automatic route will make us lose control of our money and hence will compel us to manage in what’s left with us thereby increasing the savings rate.

3. Make a Plan and Vow to Stick with It

Budgeting is the best to get around the uncertainty that financial plans always pose. Decide in advance how spending has to be made.

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Nowadays, several money management apps and wallets can help you do this automatically. It’s easy and who knows, you may just end up doing what people fail to do.

At first, you may not be able to stick to your plans completely but don’t let that become a reason why you stop budgeting entirely.

Make use of technology solutions you like. Explore options and alternatives that let you make use of the available wallet options and choose the one that suits you the most. In time, you will get accustomed to making use of these solutions.

You will find that they make it simpler for you to follow your plan, which would have been difficult otherwise.

4. Rise Again Even If You Fall

Let’s be realistic. It’s not like the world will come to an end if you made one mistake. This isn’t called leniency but discipline.

If you fail to meet your budget for a month, don’t give up the entire effort just like that. Instead, start again.

Remember that flexible plans are the most realistic plans. So go forward and try to follow your financial goals as planned but if for some reason, the plan gets out of hand for you, do not give up on it just yet. This has a lot to do with your psychology rather than any material commitment.

All you have to do is to stay on the road and vow to stay on it, no matter how much you fall down.

5. Make Savings a Habit and Not a Goal

In the book Nudge, authors Richard Thaler and Cass Sunstein advocate that in order to achieve any goal, it should be broken down into habits since habits are more intuitive for people to adapt to.

Make Savings a habit rather than a goal. While it might seem to be counter intuitive to many but there are some deft ways of doing it. For example:

Always eat out (if at all) during weekdays rather than weekends. Usually weekends are expensive. Make it a habit and you would in turn be saving a great deal.

If you are travelling buff, try to travel during off season. Your outlay will be much less.

If you go out for shopping, always look out for coupons and see where can you get the best deal.

So the key point is to imbibe the action that results in savings rather than on the savings itself, which is the outcome. Focusing on the outcome will bring out the feeling of sacrifice which will be harder to sustain over a period of time.

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6. Talk About It

Sticking to the saving schedule (to achieve financial goals) is not an easy journey. There will be many distractions from those who are not aligned with your mission. And it would be rather easy to lose the grip over your discipline.

Therefore in order to stay the course, it is advisable that you keep yourself surrounded with people who are also on the same bandwagon. Daily discussions with them will keep you motivated to move forward.

7. Maintain a Journal

For some people, writing helps a great deal in making sure that they achieve what they plan.

So if you are one of them, maintain a proper journal, where you write down your goals and also jot down the extent to which you managed to meet them. This will help you in reviewing how far you have come and which goals you have met.

Use this journal to write down all essential points such as your short term, mid term and long term goals, your current sources of income, your regular expenses which you are aware of and any committed expenses which are of recurring nature.

When you have a written commitment on paper, you are going to feel more energised to follow the plan and stick to it. Moreover, it is going to be a lot more easier for you to follow you and track your progress.

At this point, you should be ready with your financial goals and would be doing brilliantly with savings; now it’s time to talk about the big daddy – Investments.

Making Smart Investments

Savings by themselves don’t take anyone too far. However savings when invested wisely can do wonders and we are at that stage where we will talk about making smart investments.

8. Consult a Financial Advisor

Investments doesn’t come naturally to most of us therefore rather than dabbling with it ourselves, it is wise to consult a financial advisor.

Talk to him/her about your financial goals and savings and then seek advice for the best investment instruments to achieve your goals.

9. Choose Your Investment Instrument Wisely

Though your financial advisor will suggest the best investment instruments, it doesn’t hurt to know a bit about them.

Just like “no one is born a criminal”, no investment instrument is bad or good. It is the application of that instrument that makes all the difference.

Do you remember we talked about bifurcating financial goals in short term and long term?

It is here where that classification will help.

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So as a general rule, for all your short term financial goals, choose an investment instrument that has debt nature for example fixed deposits, debt mutual funds etc. The reason for going for debt instruments is that chances of capital loss is less as compared to equity instruments.

10. Compounding Is the Eighth Wonder

Einstein once remarked about compounding,

Compound Interest is the eighth wonder of the world. He who understands it, earns it… He who doesn’t… Pays it.

So make friends with this wonder kid. And sooner you become friends with it, quicker you will reach closer to your financial goals.

Start investing early so that time is on your side to help you bear the fruits of compounding.

11. Measure, Measure, Measure

All of us do good when it comes to earning more per month but fail miserably when it comes to measuring the investments; taking stock of how our investments are doing.

If there is one single step where everything (so far) can go wrong, it is at this step – Measuring the Progress.

If we don’t measure the progress timely, then we would be shooting in the dark. We wouldn’t know if our saving rate is appropriate or not; whether financial advisor is doing a decent job; whether we are moving closer to our target or not.

Do measure everything. If you can’t measure it all yourself, ask your financial advisor to do it for you. But do it!

The Bottom Line

This completes the list of tips for you to set financial goals and actually achieve them with not so great difficulty.

As you can see, all it requires is discipline. But guess that’s the most difficult part!

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Featured photo credit: rawpixel via unsplash.com

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