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Published on July 18, 2018

21 Cover Letter Tips to Hook The Attention of Employers

21 Cover Letter Tips to Hook The Attention of Employers

Writing cover letters can be tricky and challenging for even experienced professionals looking to make their next career move.

There are differing opinions on a what a cover letter should include to make a good first impression on hiring managers. But do not worry because this article is all about how to make sure your cover letter hooks the attention of employers.

But first, how important is a cover letter?

There’s a lot of debate around cover letters, the most important thing about cover letters is getting a potential employer to see why you are the best fit for the position.

Another reason cover letters are beginning to make a comeback is the search for employees who can communicate effectively through writing, which creates a positive impression throughout the hiring process.

Without further ado, here are 21 cover letter tips to hook the attention of employers:

1. Make sure your resume stands out first

After speaking to several recruiters and engaging in job forums, I have come to understand that although your cover letter tends to be the X factor that decides whether you get hired or not, it might not be the most important document…initially.

Yes, your resume gets reviewed first.

You only have 3-6 seconds to try to hook the attention of employers. When a hiring manager scans your resume and doesn’t find it interesting, it goes to the ‘ignore’ pile before he or she will ever get to your cover letter to see what makes you stand out.

So, this actually debunks the myth that the cover letter is a crutch for weak resumes.

Spend as much time on your resume as you do on your cover letter to present a very strong application.

If you want some practical tips on resume, check out this article:

How You Can Write an Appealing Resume

2. Keep it simple and to the point

Verbosity and flowery prose will not help make your application stand out. Instead, it might harm your chances of employment because you come across as pretentious.

For example, you don’t have to use the word “utilize” when you can simply say “use.” Instead of saying “In my humble opinion, mobile apps…”, dive into your argument by stating what you believe in “I believe that mobile apps…”

Being straightforward with your communication also displays how simple you are at summarizing important details without being wordy.

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3. Use simple formatting

Stick to Times New Romans font in size 12. Anything other than that is seen as too fancy and non-official.

Whether you double-space your letter is optional but you want to make sure that your paragraphs are skimable and not too long.

Also, adding “boxes” and “frames” should be avoided because you could lose your formatting after submission, which might skew the entire document.

4. Get rid of misspellings and grammatical mistakes

Because your resume and cover letter is the very first impression of your competency and professionalism, it is imperative to pay extra attention to your syntaxes and conjunctions.

Your cover letter isn’t the place to display creative flair by using slangs, inappropriate words or contractions.

Here are common mistakes being made today regardless of academic level or professionalism:

  • Saying “your” instead of “you’re.”
  • Saying “their” instead of “there.”
  • Saying “being” instead of “been.”

5. Explain employment gaps or career changes

There are several reasons for making sudden career changes which might veer from from the standard path your academic degree usually takes you––and that’s okay. It doesn’t disqualify you from the application process, rather, it makes you unique. You just need to highlight how special your case is.

If you have experienced any situation that could be disadvantageous to your application, something that isn’t easily explained my bullet points on your resume, the cover letter is the best place to provide an explanation for it.

Situations like taking time off to raise your children, getting deployed to another country in an act of service, etc, come to mind.

But that’s not all. What if your application going to change the course of your career?

For example, you might be trying to get into the marketing world when you have been a healthcare professional for most of your career. Try explaining the reason for this change, talk about your past, your present and most importantly, how you intend to parlay your successes and traits into your marketing role.

6. Tailor your cover letter to a specific job or interest

Employers love applicants who are willing to go the extra mile to personalize their cover letters, which is already a rarity in today’s marketplace.

Sending merge emails or cover letters to employers shows a sign of disinterest and quite frankly, laziness.

For instance, don’t just send a cover letter to the accounting department; respond to the posting about the need for a payroll specialist.

7. Have a cover letter template ready

Sometimes, it helps to have a plan in place before responding to job postings. One of the ways to do that is by having a template that you can always customize to each opportunity whenever you want.

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Templates simplify the process of getting things done and would cut your time in half so that you can pay attention to other details.

A very solid cover letter would have 3 parts: an introduction, the body, and a conclusion. You don’t need to get fancier than that.

8. Always follow instructions

One of the biggest reasons for failing to get to the interview stage is lack of attention to detail. And as a result of this, majority of applicants do not receive any call backs.

If a job posting calls for cover letters in PDF attachments or in the body of your email, do just that.

Failure to follow instructions might be seen as a sign of insubordination by prospective employers who can only judge you through a computer screen.

9. Avoid generic salutations

It’s very tempting to use “Dear sir/ma” or “to whom this may concern.” However, I would advise you to refrain from this.

First, you could totally guess the gender of your hiring manager wrongly. Secondly, it is simply not in good taste because it sounds lazy.

Instead, you can always go with “Dear hiring manager” or “Dear XYZ team” which is gender neutral.

10. Research the company you’re applying to

Another alternative is to conduct a research to know who is specifically in charge of handling applications. This way, you can address that person personally in your cover letter.

Also, know the company you’re applying to and what your position entails. For example, a little homework is needed to know if a marketing company will require you to go from door-to-door to sell company wares.

Make your cover letter stand out even more by highlighting something you have in common with the hiring manager. Are you acquainted with someone from a different department? Did you previously complete an internship with the organization? Did you and your hiring manager graduate from the same alma mater?

It’s simple. Do your research.

11. Avoid bad-mouthing your previous employers

Your cover letter is not a place to spill dramatic events that led to your departure from your previous job.

If you are looking to hook the attention of potential employers, you want to come across as someone trustworthy and reliable.

12. Avoid rehashing your resume.

Don’t regurgitate what you wrote in your resume just to “take up space.” Make every word in your cover letter earn its place and that means not re-creating your resume in prose form. The cover letter is not the place for that.

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13. Do share powerful personal stories that support your application

In everything you do, don’t forget that you have a personal brand. Yes, you are a brand. You are a solution and an asset to your employer.

As much as you’re attracted to the companies you apply to, employers want to be attracted to you too.

So, do you have powerful personal stories that can support your application? Have you done something majority of people in your shoes can never dream of and have learned valuable lessons from it? Share this in your cover letter.

For instance, in an application to a telemetry unit, a nursing student could share how scared and inspired she was by the teamwork she witnessed during a resuscitation of an unconscious patient when a code blue was activated.

The list is endless but it all starts by taking note of your daily reflections and highlighting stories worth sharing.

14. Discuss numeric results with emotion

It is rare to see applicants who possess and can blend both hard and soft skills while communicating. Imagine how many wonders this would do for you if you can convey this through written form.

Knock your application out of the pack back by learning how to connect statistics to people. Don’t just talk about percentages and how much money you have made your previous employer; talk about how many lives have been improved simply by designing more effective products in the marketplace.

15. Show how your values align

It’s not just about your skills, accolades or the academic institution you attended. Employers want to know that they’re bringing on someone who can be the face of the company, and someone they can always rely on.

16. Address a challenge your employer is currently facing

If you are in a creative or visual field, this might sound very interesting and doable to you.

Employers love applicants who take initiative to solve problems before they become disasters. Tacking on a current challenge shows that you are familiar with the organization’s mode of operation and are already invested in its outcome.

However, be careful to stay away from controversial topics (unless that is exactly what is required of you).

17. Talk about your failures too

There is nothing more humanizing and endearing than reading about a perceived “fall from grace” from experts we love and admire. You too, can glean from this strategy––but with a caveat.

After failing, what happened next? Was there a comeback?

For instance, if you ran a side hustle while in college but had to quit due to lack of finances, it might not necessarily be seen as a complete failure. You have learned what most employees haven’t gotten the chance to do yet: better time management, delegation, managing others and providing excellent customer service.

18. Tell them how you learned about the opportunity

Put your networking experience to good use by leading with that upfront in your cover letter. Keep track of your personal and professional connections, and don’t be afraid to use them in your job search.

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Doing this adds another layer of personal touch to your application––as long as it is done in good taste. You don’t want to come across as too pushy.

Here’s an example:

We met yesterday at the open house of the newly constructed Hubbs Center- I believe it’s an annex, where we talked at length on varying topics. What an amazing experience! It was nice meeting you, learning about what you do, and how I could somehow be a part of that.

19. Don’t just share; ask for the job

While you’re convincing the hiring manager that you’re the best person for the job by sharing your experiences, values and so on, don’t forget one crucial thing: ask for the job.

Yes, you need to ask for the job. The whole pitch isn’t complete without you finally asking to be interviewed

20. Thank the recruiter for taking the time to review your cover letter

Whether cover letters are dead or not, it takes an actual human to read one and respond to one. So, always remember to say thank you!

21. Always include your contact information

At the end of the day, you want to get hired and be informed that you got the job. One way to do that is to actually leave an email address and a phone number you can be reached at. It does you a huge disservice to do amazingly well on your cover letter only to end on a low note.

A simple way to fix this is to use the same name/address header on your resume on your cover letter so that you can keep things consistent every step of the way.

The verdict on cover letters

Some hiring managers read them and some do not. While it may not be the most popular piece of document submitted on job portals, it just might be the one that gets your hired.

Therefore, it pays to know how to write a great one.

If you want more suggestions on how to nail your cover letter, Lifehack’s Chief of Product Management has some bonus tips for you:

I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

Featured photo credit: Pexels via pexels.com

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Margaret Olatunbosun

Creative coach who teaches high-achievers how to thrive at the intersection of creativity, passion, and profit.

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Last Updated on December 13, 2018

There Is More to Life Than  ____________

There Is More to Life Than  ____________

I decided to leave the title of this article open ended, because I’d like you to fill in what words best fit that blank. We’re all unique individuals from different walks of life, and in different stages of life; so, that sentence will have a different meaning for each of us.

If you’re a busy working professional, why are you working in the job that you have now?

Is it because it’s something you’re passionate about and brings you a lot of satisfaction? Or, is it because you studied that in college and just found a job that hired you for those skills? Perhaps it’s because of the money that you’re earning, or know you can earn down the line?

What if you’re about to retire? You’ve got, say, 2 to 3 more years before you hit your ‘deadline’ for retiring. Have you done all that you’ve wanted to do in the past 30-40 years? Any unfulfilled goals or dreams? Are you happy with the outcome of your life to date, all the decisions and/or risks that you’ve made thus far?

I’m sure many of us started working after college in hopes of earning a good living–to be financially stable and able to afford the ability to experience and do things that we love. We start establishing a career, and with time, tick off boxes on our bucket or ambition list. As you look back on the last couple of years, just how much of your time has been spent doing things that you enjoy and love–the things that give you a great sense of fulfillment and meaning?

Have you become a slave to the economy, a slave to your work, or a slave to your kids? Or have you found a balance between work and pleasure?

When is Enough Ever Enough?

Sadly, many of us live to work.

Realists would argue that if you truly want to work to live, you still need the finances to back that up. No money no talk. That is how the world runs today. So if you don’t earn or make enough dough, it’s hard to truly enjoy life; it’s hard to be happy without money.

So, in this quest to provide just that, many of us end up spending our whole lives pursuing wealth and a life of status and material wants. But, is it ever enough? Is there such a thing as having too much money? And, at what expense?

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Many wealthy entrepreneurs, millionaires and even billionaires have come to agree that money doesn’t bring you all the happiness in the world. It’s good to have, but it doesn’t truly satisfy all desires. There comes a point where you would have ‘had it all’ and still feel a sense of emptiness: an empty void that needs to be filled, not with money or material possessions.

So the question is then, what more is there to life if not for financial stability, status or material possessions?

How do we make work a part of life instead of having it consume our life entirely? Perhaps we need to go back to look at the word life itself.

What is Your Purpose in Life?

What is the nature of life? What does life mean to you? Is there a purpose?

If we seek jobs, all we will find are jobs. But if we have a sense of purpose in how we are productive; if we seek a calling, then we will find more than a job. We will find our contribution to humanity and we will find more to life. Would you agree?

Research has shown that having purpose and meaning in life increases overall well-being and life satisfaction, improves mental and physical health, enhances resiliency, enhances self-esteem, and decreases the chances of depression. So it should be noted that to be happy in life isn’t always enough, because happiness is a surge of emotions that does not last. Instead, it’s more important to find and have meaning in life.

Meaning is not only about transcending the self, but also about transcending the present moment. While happiness is an emotion felt in the here and now, it ultimately fades away, just as all emotions do; positive affect and feelings of pleasure are fleeting. The amount of time people report feeling good or bad correlates with happiness, but not at all with meaning.

Have You Been Going on a Wild Goose Chase?

Ironically, the single-minded pursuit of happiness is leaving people less happy. “It is the very pursuit of happiness, that thwarts happiness”, according to Viktor Frankl, a famous Austrian Neurologist and Holocaust survivor. Going back to the common example of pursuing riches in order to be happy is exactly what makes many so unhappy.

So again, look at the statement “There is more to life than ______.”

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Have you answered it meaningfully? If you’ve read on this far, and are now wondering how to take that first step to figuring out what your true purpose is in life, fret not; I’m here to help you reframe your mind and actions, so that you can embark on a journey of finding true meaning to your life.

Everything that you can do and accomplish in life are bounded by 7 Cornerstone Skills. These are the true essentials needed to achieve excellence. They’ll put you on a path that gives great meaning and satisfaction in life. And, the best thing of all? They already exist in each of us. We just don’t always make the most of it, or sometimes we aren’t even aware of the power that each of these skills have to help us in life.

On it’s own, each skill is unique and can help you through different stages of life, or problems. But as a whole set, these 7 Cornerstone Skills will give you full transformation over any situation. No matter what phase of life you’re in, what you’re striving to achieve, or what feel you’re lacking, your pursuit of meaning in life will be much faster when you’re able to make use of not one, not two, but all 7 Cornerstone Skills.

The 7 Cornerstone Skills

So let me give you a glimpse into what these 7 Cornerstone skills are.

Creativity

Creativity empowers you to find unique solutions to problems, and see things in ways that you least expect.

It goes beyond the artistic impressions and aesthetics, and is a crucial building block of change.

Learning

Without Learning, you will not be able to advance and progress in life. Yet, there are many of us who always fall behind not because they don’t have the intellectual ability, but because they don’t know how to learn effectively.

Memory

And then we have Memory, one of the most vital components, because without that you have nothing to fall back on, nothing to gain from all the learning or experiences that you’re exposed to on this earth.

And with an ever increasing amount of information available, how can you store up as much knowledge as you can without overloading?

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Focus

And with any and everything that you do, a certain amount of Focus is always given.

Whether it’s the career ladder that you’ve been climbing, or the responsibility of being a parent, Focus is a flow that allows you to push towards the progress that you’re striving for.

Without focus, we find ourselves lost, demotivated and stuck in a rut.

Motivation

Many of us aren’t happy in life or with our jobs and responsibilities because we lack Motivation, and an overarching purpose as I already mentioned earlier. Motivation helps drive you forward, and gives you the focus achieve your purpose.

Habits

If you realize, every new day that comes is filled with routines. Whether it’s getting ready for work in the morning, putting your kids to bed in the evening, or setting aside time during the weekends for family time and activities, it all happens as a result of habits that you’ve built over time.

Therefore Habits dictate a big part of your life. Pursuing happiness, money or meaning all have a dependency on your habits. If you find yourself being controlled by bad or negative habits, it’s more likely to hinder you from being productive and reaching those goals.

Time

This also ends up leading to bad use of Time, or poor time management.

You might feel like you haven’t built a stable career yet because you lack proper time management. You find yourself spending a lot of time being busy, yet producing little outcomes.

Or certain habits might be consuming time that you can be using for other more productive tasks.

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Perhaps you’re on your way to retirement, and feel like it’s too late to find new meaning to your life. There’s not much time left to embark on a new journey again.

Are You Ready to Live Your Best Life?

The simple fact is, that if you can sharpen these 7 Cornerstone skills, you will realize that finding meaning in life, or reaching the goals and ambitions that you’ve set out for yourself, no matter what stage of life you’re in, is very attainable.

There is no magical method to having life figured out. The skills have always been there since day 1, you just need to know how to use it to the best of your advantage.

And I’m here to show you just how you can do that. Lifehack is all about equipping you with the best and most effective ways to increase your productivity, motivation and focus to achieve true Purpose in life, in as little time as possible.

Embark on a transformational journey with us as we show you how to learn and improve your 7 Cornerstone Skills so that you’ll come out a new person, ready to either pursue your existing goals at a much quicker rate, or to find new goals to pursue without being limited by time, age or responsibilities.

If you’ve been wanting a change, or been stuck in a rut for a while now, here is your chance to get started on pushing towards progress again.

Anyone can transform, anyone can change. Are you ready to live your best life? Click here to start your journey!

 

Featured photo credit: Caroline Hernandez via unsplash.com

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