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21 Cover Letter Tips to Hook The Attention of Employers

21 Cover Letter Tips to Hook The Attention of Employers

Writing cover letters can be tricky and challenging for even experienced professionals looking to make their next career move.

There are differing opinions on a what a cover letter should include to make a good first impression on hiring managers. But do not worry because this article is all about how to make sure your cover letter hooks the attention of employers.

But first, how important is a cover letter?

There’s a lot of debate around cover letters, the most important thing about cover letters is getting a potential employer to see why you are the best fit for the position.

Another reason cover letters are beginning to make a comeback is the search for employees who can communicate effectively through writing, which creates a positive impression throughout the hiring process.

Without further ado, here are 21 cover letter tips to hook the attention of employers:

1. Make sure your resume stands out first

After speaking to several recruiters and engaging in job forums, I have come to understand that although your cover letter tends to be the X factor that decides whether you get hired or not, it might not be the most important document…initially.

Yes, your resume gets reviewed first.

You only have 3-6 seconds to try to hook the attention of employers. When a hiring manager scans your resume and doesn’t find it interesting, it goes to the ‘ignore’ pile before he or she will ever get to your cover letter to see what makes you stand out.

So, this actually debunks the myth that the cover letter is a crutch for weak resumes.

Spend as much time on your resume as you do on your cover letter to present a very strong application.

If you want some practical tips on resume, check out this article:

How You Can Write an Appealing Resume

2. Keep it simple and to the point

Verbosity and flowery prose will not help make your application stand out. Instead, it might harm your chances of employment because you come across as pretentious.

For example, you don’t have to use the word “utilize” when you can simply say “use.” Instead of saying “In my humble opinion, mobile apps…”, dive into your argument by stating what you believe in “I believe that mobile apps…”

Being straightforward with your communication also displays how simple you are at summarizing important details without being wordy.

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3. Use simple formatting

Stick to Times New Romans font in size 12. Anything other than that is seen as too fancy and non-official.

Whether you double-space your letter is optional but you want to make sure that your paragraphs are skimable and not too long.

Also, adding “boxes” and “frames” should be avoided because you could lose your formatting after submission, which might skew the entire document.

4. Get rid of misspellings and grammatical mistakes

Because your resume and cover letter is the very first impression of your competency and professionalism, it is imperative to pay extra attention to your syntaxes and conjunctions.

Your cover letter isn’t the place to display creative flair by using slangs, inappropriate words or contractions.

Here are common mistakes being made today regardless of academic level or professionalism:

  • Saying “your” instead of “you’re.”
  • Saying “their” instead of “there.”
  • Saying “being” instead of “been.”

5. Explain employment gaps or career changes

There are several reasons for making sudden career changes which might veer from from the standard path your academic degree usually takes you––and that’s okay. It doesn’t disqualify you from the application process, rather, it makes you unique. You just need to highlight how special your case is.

If you have experienced any situation that could be disadvantageous to your application, something that isn’t easily explained my bullet points on your resume, the cover letter is the best place to provide an explanation for it.

Situations like taking time off to raise your children, getting deployed to another country in an act of service, etc, come to mind.

But that’s not all. What if your application going to change the course of your career?

For example, you might be trying to get into the marketing world when you have been a healthcare professional for most of your career. Try explaining the reason for this change, talk about your past, your present and most importantly, how you intend to parlay your successes and traits into your marketing role.

6. Tailor your cover letter to a specific job or interest

Employers love applicants who are willing to go the extra mile to personalize their cover letters, which is already a rarity in today’s marketplace.

Sending merge emails or cover letters to employers shows a sign of disinterest and quite frankly, laziness.

For instance, don’t just send a cover letter to the accounting department; respond to the posting about the need for a payroll specialist.

7. Have a cover letter template ready

Sometimes, it helps to have a plan in place before responding to job postings. One of the ways to do that is by having a template that you can always customize to each opportunity whenever you want.

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Templates simplify the process of getting things done and would cut your time in half so that you can pay attention to other details.

A very solid cover letter would have 3 parts: an introduction, the body, and a conclusion. You don’t need to get fancier than that.

8. Always follow instructions

One of the biggest reasons for failing to get to the interview stage is lack of attention to detail. And as a result of this, majority of applicants do not receive any call backs.

If a job posting calls for cover letters in PDF attachments or in the body of your email, do just that.

Failure to follow instructions might be seen as a sign of insubordination by prospective employers who can only judge you through a computer screen.

9. Avoid generic salutations

It’s very tempting to use “Dear sir/ma” or “to whom this may concern.” However, I would advise you to refrain from this.

First, you could totally guess the gender of your hiring manager wrongly. Secondly, it is simply not in good taste because it sounds lazy.

Instead, you can always go with “Dear hiring manager” or “Dear XYZ team” which is gender neutral.

10. Research the company you’re applying to

Another alternative is to conduct a research to know who is specifically in charge of handling applications. This way, you can address that person personally in your cover letter.

Also, know the company you’re applying to and what your position entails. For example, a little homework is needed to know if a marketing company will require you to go from door-to-door to sell company wares.

Make your cover letter stand out even more by highlighting something you have in common with the hiring manager. Are you acquainted with someone from a different department? Did you previously complete an internship with the organization? Did you and your hiring manager graduate from the same alma mater?

It’s simple. Do your research.

11. Avoid bad-mouthing your previous employers

Your cover letter is not a place to spill dramatic events that led to your departure from your previous job.

If you are looking to hook the attention of potential employers, you want to come across as someone trustworthy and reliable.

12. Avoid rehashing your resume.

Don’t regurgitate what you wrote in your resume just to “take up space.” Make every word in your cover letter earn its place and that means not re-creating your resume in prose form. The cover letter is not the place for that.

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13. Do share powerful personal stories that support your application

In everything you do, don’t forget that you have a personal brand. Yes, you are a brand. You are a solution and an asset to your employer.

As much as you’re attracted to the companies you apply to, employers want to be attracted to you too.

So, do you have powerful personal stories that can support your application? Have you done something majority of people in your shoes can never dream of and have learned valuable lessons from it? Share this in your cover letter.

For instance, in an application to a telemetry unit, a nursing student could share how scared and inspired she was by the teamwork she witnessed during a resuscitation of an unconscious patient when a code blue was activated.

The list is endless but it all starts by taking note of your daily reflections and highlighting stories worth sharing.

14. Discuss numeric results with emotion

It is rare to see applicants who possess and can blend both hard and soft skills while communicating. Imagine how many wonders this would do for you if you can convey this through written form.

Knock your application out of the pack back by learning how to connect statistics to people. Don’t just talk about percentages and how much money you have made your previous employer; talk about how many lives have been improved simply by designing more effective products in the marketplace.

15. Show how your values align

It’s not just about your skills, accolades or the academic institution you attended. Employers want to know that they’re bringing on someone who can be the face of the company, and someone they can always rely on.

16. Address a challenge your employer is currently facing

If you are in a creative or visual field, this might sound very interesting and doable to you.

Employers love applicants who take initiative to solve problems before they become disasters. Tacking on a current challenge shows that you are familiar with the organization’s mode of operation and are already invested in its outcome.

However, be careful to stay away from controversial topics (unless that is exactly what is required of you).

17. Talk about your failures too

There is nothing more humanizing and endearing than reading about a perceived “fall from grace” from experts we love and admire. You too, can glean from this strategy––but with a caveat.

After failing, what happened next? Was there a comeback?

For instance, if you ran a side hustle while in college but had to quit due to lack of finances, it might not necessarily be seen as a complete failure. You have learned what most employees haven’t gotten the chance to do yet: better time management, delegation, managing others and providing excellent customer service.

18. Tell them how you learned about the opportunity

Put your networking experience to good use by leading with that upfront in your cover letter. Keep track of your personal and professional connections, and don’t be afraid to use them in your job search.

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Doing this adds another layer of personal touch to your application––as long as it is done in good taste. You don’t want to come across as too pushy.

Here’s an example:

We met yesterday at the open house of the newly constructed Hubbs Center- I believe it’s an annex, where we talked at length on varying topics. What an amazing experience! It was nice meeting you, learning about what you do, and how I could somehow be a part of that.

19. Don’t just share; ask for the job

While you’re convincing the hiring manager that you’re the best person for the job by sharing your experiences, values and so on, don’t forget one crucial thing: ask for the job.

Yes, you need to ask for the job. The whole pitch isn’t complete without you finally asking to be interviewed

20. Thank the recruiter for taking the time to review your cover letter

Whether cover letters are dead or not, it takes an actual human to read one and respond to one. So, always remember to say thank you!

21. Always include your contact information

At the end of the day, you want to get hired and be informed that you got the job. One way to do that is to actually leave an email address and a phone number you can be reached at. It does you a huge disservice to do amazingly well on your cover letter only to end on a low note.

A simple way to fix this is to use the same name/address header on your resume on your cover letter so that you can keep things consistent every step of the way.

The verdict on cover letters

Some hiring managers read them and some do not. While it may not be the most popular piece of document submitted on job portals, it just might be the one that gets your hired.

Therefore, it pays to know how to write a great one.

If you want more suggestions on how to nail your cover letter, Lifehack’s Chief of Product Management has some bonus tips for you:

I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

Featured photo credit: Pexels via pexels.com

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Margaret Olatunbosun

Creative coach who teaches high-achievers how to thrive at the intersection of creativity, passion, and profit.

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Last Updated on June 1, 2021

10 Effective Ways To Make You a Fast Learner

10 Effective Ways To Make You a Fast Learner

The importance of learning cannot be underestimated. Learning empowers us to fulfill our ideas and realize our full potential. The speed of gaining new knowledge is practically as important as its volume. Who wouldn’t love to remember tons of information as quickly as possible?

If you want to start learning faster, you need a new approach towards the process which would enable you to comprehend the essence of the matter and relate it with new concepts you encounter.

The following 10 tips will help you become a fast learner:

1. Analyze Your Learning Style

Before you can start experimenting with different studying methods, you need to understand what type of learner you are:

Is your memory associated to sound?

Maybe you can remember what you were reading when a particular song was playing? If this is your case, then you fall into the category of auditory learners.

If you want to start studying more efficiently, then it would be wise to record the lectures and listen to them instead of reading textbooks.

Do you relate information to visual content?

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If you are a visual learner, you should implement images, graphs, charts, infographics, colorful lists, flashcards, and other types of visual content when you study.

Are you a physical learner?

If your learning style is not auditory or visual, then you might be a physical learner. Some students have too much energy; they tap their feet or play with a pen during lectures.

A walk before a lecture will calm your nerves down. You can try studying or listening to audio lectures during a walk. That will help you remember the information more quickly.

2. Use the Right EdTech Tools

Technology has the power of making everything easier. There are plenty of websites, online tools, and smartphone/tablet apps that will boost your skills of planning, writing, time management and brainstorming, etc.

One way of improving your productivity is using flashcards. You can make your own cards, but you can also download pre-made kits online:

  • StudyBlue is one of the best online destinations when it comes to creating and discovering flashcards from all areas of study.
  • If you are looking for a tool that makes the process of brainstorming more effective, then you should try PapersGear.
  • You also need the SelfControl app, which will eliminate all distractions when you need to stay focused.
  • Quizlet is another website you should bookmark; it offers study tools that will transform the learning process into a fun activity.
  • Notella is an app that will help you take quick notes at any time.
  • Brainscape is an educational platform that makes complex subjects easy by relying on cognitive science.
  • You can also try Dragon Dictation, especially if you are an audio learner.

3. Train Your Brain to Accept New Information

Efficient studying is a habit. Your brain needs constant training if you want to improve your focus and complete complex tasks without taking breaks.

One way to achieve this goal is to create a private learning space in your home. You’ll also need a specific time of day that you’ll devote to studying. That will make your brain ready to accept the information it gets, so you’ll notice you’re starting to learn much faster by the day.

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4. Get Some Exercise

You are aware of the fact that physical activity is good for your body, but your brain needs it too!

Light exercise, such as yoga, can help you learn much faster. If you are inactive throughout the day, your body will want to move, so it will be difficult for you to stay focused.

If, on the other hand, you canalize your energy through light training sessions, you will be ready to study productively.

5. Work on the Ambiance

If you have a noisy neighborhood or a working environment full of distractions, you won’t be able to learn or study no matter how hard you try.

If you want to learn quickly, you need a quiet, distraction-free environment that won’t disturb the mind in any way. Such a peaceful place will set you in learning mode as soon as you find yourself in it.

6. Take a Lot of Notes

Only few people are capable of remembering information as they read it. If you don’t belong to this category of privileged learners, then you absolutely need to start taking notes.

This simple learning method will force you to think about the essence of the material. It will also give you a nice framework that will help you review the things you’ve learned.

Write down only the most important information. That will help you remember all the other things you’ve learned.

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Here’re some tips to take notes effectively: Why Successful People Take Notes And How to Make It Your Habit

7. Make Mind Maps

Mind maps are among the best tools to speed up the learning process. Your mind will process information effectively if you create a visual representation of the things you’re about to learn.

You can create a nice mind map in the old-school way: take a large sheet of paper and organize all facts and explanations. Use pictures, note-cards, and other symbols you can think of. Group similar items together and connect them with colorful pens.

Some tips mind-mapping here: How to Mind Map: Visualize Your Cluttered Thoughts in 3 Simple Steps

Of course, you can also use an online mind mapping tool if you want to save yourself some time.

8. Experiment with Memorization Methods

Memorizing is often misused in the process of studying. Some people memorize whole sentences, paragraphs and lectures without grasping their essence.

However, memorization can be useful when you need to learn definitions and classifications really quickly. Don’t avoid this technique if you want to fill your brain with information without wasting any time.

Try this if you want to memorize more and faster: How to Memorize More and Faster Than Other People

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9. Find the Right Context

Memorization works solely in times of urgency. If you want to learn in the most effective manner, then you need to have context for information.

Find an aspect that’s interesting for you; try to research for related information, and you’ll discover the joy of learning.

The first step? Jot down as much information and as many ideas as possible: How Simply Jotting Down Ideas Can Make You Smarter

With time, this practice will make you a faster learner.

10. Study Every Day

It will take some time before you get used to a daily studying routine, but your mind will eventually grasp the habit.

The more frequently you study, the less time it will take for you to remember the things you read.

If you start studying as soon as possible after you have learned some new concepts, it won’t take long at all for you to get ready for an exam. Now that sounds really good, doesn’t it?

More to Help You Learn Quicker

Featured photo credit: Becca Tapert via unsplash.com

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