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The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

There are few endeavors as stressful and confidence crushing as searching for work. You may find yourself spending hours looking for the right job, spend even more hours perfecting your CV and cover letter, then never hear back. Or if you do hear back its a rejection. In the end you feel like Sisyphus, spending your days pushing a boulder uphill, only for it to roll right back down immediately after. It can be soul destroying.

Some people may make things even more difficult for themselves by only applying to a small number of jobs at a time and then passively wait. This problem can be made much worse by key information, like how much competition there is for the job, or exactly what the employers are looking for, being hard to find.

The difficulties never stop, even at the beginning when writing up your CV and cover letter. I remember I spent a long time once, just trying to figure out the best cover letter format to use.

Surely, there must be more information, or other strategies out there, I thought.

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The template-like cover letter is too average to stand out in the job market.

Little did I know at the time, but there is a very specific art to writing cover letters, and once learned, my cover letters, and my job prospects increased dramatically.

A lot of us tend to write similar cover letters. We try to use a “one size fits all” policy, where our cover letters are adapted for each job, but generally relay the same information in a similar way. This is easy for us, but this strategy is unhelpful when we consider the job market as it truly is, and how to best write for it.

What is little known, is that there are actually three different kinds of cover letters…

The different kinds of cover letters are: invited cover letters, closed cover letters, and referral cover letters[1].

The first of the three are the kind you will likely be most familiar with:

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1. Invited cover letter: a direct response to a job ad.

They tend to be the easiest to write as the job advert may have given you some indication on what to cover. You need to provide accurate and detailed information about relevant experience and knowledge that you have[2], and explain how this experience and knowledge makes you a good fit for the job and the company.

Extensive research into the company and its rivals is vital[3], this will show that you have carefully taken your time to write the cover letter and are passionate about the company.
These forms of applications and job postings actually represent the minority of available jobs to apply for. Roughly only 20% of job postings are publicly known and advertised.

To nail it:

  • Take time to find out who the hiring manager is (it should say somewhere in the job posting). If you can’t find a name write something like ” Dear sir/madam” it should be pretty personal. Likewise tailor your letter for the company.
  • Make sure you write down exactly what job you are applying for in the letter. Many people send exactly the same cover letter to different companies, and for different jobs. The hiring manager will be able to tell if this is what you did, and would think you don’t care about the job. Instant rejection.
  • Be relatively brief and succinct, the whole cover letter should be no bigger than a normal A4 piece of paper, so only write relevant experience and tie it to the job. Make yourself seem like the only person in the world who will be able to do the job as well as you can.
  • Proof read your work, put it aside, then proof it again, then have a friend go through it. If your letter is full of mistakes it will reflect badly on you. Basically, don’t do what I did once, and send a badly written, mistake filled cover letter for a job that requires you to write well.

2. Closed cover letter: for jobs that are “hidden”.

The invisible 80% available jobs are the “closed” section of the job market. These jobs there will be considerably less demand and competition for as they are so much harder to find. To apply for these jobs, you need to contact companies and employers directly and ask if there are any positions available.

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It is far cheaper and easier for companies to recruit internally or through people already on their radar[4]. When companies put time, effort and money into posting a job advert, this can imply that they are having trouble filling an open position, not just that there is a position available.

Therefore its important for you to become known to the company, you need to send a speculative cover letter. Unlike with invited cover letters, closed cover letters aren’t tailored to a specific job or role in the company as its likely you won’t know if there is such a role or position in the company which needs to be filled. Though it is important to give the company and the employer some indication of what your skills are and what you are best suited for.

These cover letters and applications are often sent in cold, without knowledge if the company is hiring or what positions are available. However, you’re lucky you may know someone in the company who can give you some indication of what jobs are available. In which case you need to write a referral cover letter.

To nail it:

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  • Unlike the invited cover letter, closed cover letters may be kept on file until a suitable position appears. This is important to consider when you are writing your cover letter.
    As I mentioned earlier, you don’t need to tie your skill set for a specific job, but you should still indicate what kind of roles you are after.
  • Instead of explaining why you are applying for a specific job, explain why you are applying for a relevant job in that specific company. Explain what you like about it, why you want to be a part of it, and why they should hire you.
    Research all you can about the company and relate your experience and passions to that research.

3. Referral cover letter: you need great networking for this.

They are much more rare, and are usually the product of careful networking. Here, in the cover letter you mention the name of someone the prospective employer knows, someone who directly referred you to the company and the job. The benefit of this is twofold, firstly, mentioning the name of someone will be so unexpected it will draw the employer’s attention further, and secondly, if the person referenced is a person the employer respects, then you are providing good evidence for your skill and character.

Behind the scenes, the person who referred you to the position or the company may also be fighting your corner, making yourself further known to the company.

To nail it:

  • If you are lucky enough to have a friend who is respected in the company, then this should be easy. Merely talk to them about job postings and then write either a invited cover letter or closed cover letter, mentioning their name and recommendation for the job. Be sure to emphasize it.
  • It is really only worth mentioning the person if they are a respected member of the company and they are semi relevant to where you are applying. For example, if you want to work for a huge company like Apple as an engineer, there is little need mentioning your friend who is a clerk in an apple store.
  • If you don’t know anyone relevant, spend your time networking. Social network sites are a revolutionary tool for this. Slowly make yourself (positively) known to the company and its staff from the outside.

To get the job you want, go beyond putting information into a cover letter template.

Identify the potential opportunities and work on a few tailor-made cover letters that can increase the chance of getting your dream job. Filling your information in a template just doesn’t work when it comes to making your cover letter stand out from others!

Remember, you’re not the only person competing in the job market, there’re a lot more talented candidates out there who may actually be very competitive for plenty of jobs. So don’t just send out one to two job applications, send out a lot of them!

Reference

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Last Updated on February 21, 2019

7 Natural Memory Boosters That Actually Work for All Ages

7 Natural Memory Boosters That Actually Work for All Ages

Forgot a name? Misplaced your keys? Taking longer to find the right words? Don’t panic. There’s plenty you can do to improve your memory.

You’re probably expecting us to reveal 7 little known and newly discovered herbs from the forests of the Amazon, the peaks of the Himalayas and the Arctic tundra. No such luck.

Despite Americans spending hundreds of millions of dollars a year on Ginkgo Biloba, Ashwagandha, Periwinkle, Bacopa, Vitamin B’s, Omega 3’s and memory boosting supplement cocktails, there is very little scientific evidence they actually work. [1]

Instead, we’re going to offer you 7 completely natural memory boosters, backed up by scientific research. It may take a little more effort than a magic memory pill, but the benefits will transcend your memory and improve your overall quality of life as well, making you more fit, energetic, happy and sharp.

How Do We Remember?

The first process in remembering is creating a memory.

This is where our brain sends a signal, associated with a thought, event or piece of information our mind is processing, over our brains neural pathways, called synapses.

Think of our neural pathways like roads and information like trucks. The better the roads, the more trucks can be driven.

The second step in remembering is memory consolidation.

Consolidation is when the brain takes that thought, event or piece of information and actually stores it in the brain. So now we’re talking about taking delivery of the trucks and storing its contents in the warehouse.

Consolidation helps us store information and label it properly, so its organized and easy to retrieve when needed.

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The last step is memory retrieval.

That’s the step whereby we try to retrieve the information stored in our brains. You know when you have the name of someone on the tip of your tongue.

You have the information; it’s been stored, but you just can’t find it. Our memory recall is typically better the stronger the memory is and the more often we’ve used it.

Memory decline is a normal part of aging. However, new scientific research is discovering many new ways for us to improve memory creation, consolidation and retrieval–no matter our age.

7 Natural Memory Boosters

So how to work on memory and boost your brain power? Here’re 7 brain boosters backed by science that you should try:

1. Aerobic Exercise

Aerobic activity is about as close as we get to a magic pill for our memories. Exercise helps your brain create new capillaries and brain-derived neurotrophic factor (BDNF) which creates new brain cells and connections. To put it in plain english, aerobic activity changes our brains and helps it grow.

Studies have shown that exercising increases the size of the hippocampus and improves memory. In fact, even if you start exercising as an older adult, you can reverse cognitive decline by 1 to 2 years and protects against further decreases in the size of the hippocampus, which is essential for memory. [2]

In another study, reviewed by Dr. Ian Robertson of the University of Dublin, they looked at a group of people of 60 years and older, who engaged in “active walking” for four months.

They compared them with another group of people who only stretched over the same period of time. After testing both groups before and after the 4 month period, the walkers improved their memory and attention considerably more than the stretching group.

So which exercises are best and how much do we have to exercise?

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Turns out, it doesn’t really matter whether you run, swim, row or bike. What does matter is that you push yourself beyond your current abilities, keep doing more, keep getting better. Set yourself short term goals and keep pushing the goal posts.

2. Sleep

You need your sleep. The deeper the better. Sleep helps improve your procedural memory (how to do things, like how do I navigate my iPhone) and declarative memory (facts, like what’s my password). [3]

Even short naps from 6 to 45 minutes have been shown to improve your memory. In one Harvard study, college students memorized pairs of unrelated words, memorized a maze and copied a complex form. All were tested on their work. Half were then allowed to take a 45 minute nap. They were then retested. Those who took a nap, got a boost in their performance. [4]

Another study showed that getting REM (deep) sleep can increase your memory and mental performance by 33% to 73%. Getting a deep sleep helps the brain consolidate memories through dreams and “associative processing”. However, the study also revealed that heart rate variability in deep sleep also contributed significantly to increased memory performance. [5]

3. MIND Diet

Healthy eating, particularly more dark colored fruit, vegetables and oily fish has been shown to improve memory and stave off cognitive decline.

The MIND diet is proven to reduce the risk of dementia. It’s a mix of the popular Mediterranean diet and the low blood pressure DASH diet. [6]

The study kept track of the diets of almost 1,000 older adults. They were followed for an average of 4½ years.

The study concluded that “people whose diets were most strongly in line with the MIND diet had brains that functioned as if they were 7½ years younger than those whose diets least resembled this eating style.”

The study also showed that people who followed the MIND diet in the study reduced their chance of getting Alzheimer’s disease in half.

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So what does the MIND diet consist of? Lots of vegetables, leafy greens, nuts, berries, beans, fish, poultry, olive oil, whole grains and wine.

4. Relax

We all know that stress is bad for our health. It can raise our blood pressure, impact our immune system and interrupt our sleep. Stress also impairs our memory.

When our body gets stressed, it releases cortisol into our blood stream, which can cause short and long term physical changes to the brain. While cortisol has sometimes been shown to cause increases in short term memory, it can actually decrease our long term recall memory.

To help reduce the stress in your life, try relaxing with meditation, yoga or breathing exercises. Unplug–even for just a few hours. Stop checking your emails, social accounts and news. Release some endorphins with some exercise.

Bottom line, the more anxious and stressed we are, the less clearly we think, the poorer our memory works.

5. Continuous Learning

The mind is like a muscle. The more you challenge it, the stronger it gets. The more you learn, the more you can learn.

Research shows that learning can actually change the physical makeup of your brain. Not too long ago, we used to think that you were born with a fixed amount of brain cells, which declined with age. New research now shows that we can actually increase the number of brain cells we have throughout our life.

Aside from staying physically active, learning new skills and studying can actually keep our brains healthier. Consider taking a continuing education class, studying a new language, learning a new instrument, playing new card games. [7]

Studies show that the more complex the task, the more benefits for your mind. Simply showing up to class is not enough. You need to be actively engaged. Anything that forces you to focus and learn something new and get out of a rote routine will help you sharpen your mind and boost your memory.

6. Stay Social

The more deep and meaningful social connections you maintain, the more you protect your brain. Bottom line, the more friends you have, the more people you work with, the more you’re forced to use your brain.

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Social isolation and loneliness are significant risks of dementia. Without interacting with others, our brains wilt. Isolation and loneliness lead to depression, physical and mental decline. [8]

In a 2016 study published in Frontiers in Aging Neuroscience, seniors with a full social calendar did better on memory, reasoning, and processing speed tests. [9]

What to do?

Party! Seriously, get together with friends as often as possible. Have family dinners. Choose social activities or sports like tennis, golf, cards or go for walks with a friend. Bottom line have fun, build meaningful social relationships and stay connected. Not only will it make your mind sharper and your memory better, you’ll be happier, too!

7. Wakeful Rest

This one is getting harder and harder to do. In a world where we can’t sit on a bus, go up an elevator or go to the bathroom without our phones, doing absolutely nothing to distract our minds is becoming increasingly difficult.

But, the results are in. Doing nothing is great for your memory. Quietly resting for 10 minutes, after you learn something will help you remember and help you create more detailed memories. [10]

What we do minutes after we learn something new has a significant impact on how well we retain the new information. In another study, it didn’t matter what you did after you learned something new, as long as you weren’t distracted by outside factors. In other words, you could be thinking of your day, making a grocery list, or thinking of a story. In either case, wakeful rest for a period of 10 minutes helped the brain process and consolidate your memories so that you were better able to recall the information at a later date. [11]

Conclusion

You don’t have to spend a dime on cocktails and supplements promising a quick boost to your memory power. There is very little conclusive scientific evidence suggesting supplements will help improve the memories of healthy individuals–not for Ginkgo Biloba, Vitamin B, fish oils, Vitamin D, Folate or other supplements claiming they a secret formula.

There are far cheaper and more effective ways to boost your memory: exercise, rest, eat well, learn, love, laugh and relax. Who wouldn’t want that prescription?

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Featured photo credit: Unsplash via unsplash.com

Reference

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