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The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

There are few endeavors as stressful and confidence crushing as searching for work. You may find yourself spending hours looking for the right job, spend even more hours perfecting your CV and cover letter, then never hear back. Or if you do hear back its a rejection. In the end you feel like Sisyphus, spending your days pushing a boulder uphill, only for it to roll right back down immediately after. It can be soul destroying.

Some people may make things even more difficult for themselves by only applying to a small number of jobs at a time and then passively wait. This problem can be made much worse by key information, like how much competition there is for the job, or exactly what the employers are looking for, being hard to find.

The difficulties never stop, even at the beginning when writing up your CV and cover letter. I remember I spent a long time once, just trying to figure out the best cover letter format to use.

Surely, there must be more information, or other strategies out there, I thought.

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The template-like cover letter is too average to stand out in the job market.

Little did I know at the time, but there is a very specific art to writing cover letters, and once learned, my cover letters, and my job prospects increased dramatically.

A lot of us tend to write similar cover letters. We try to use a “one size fits all” policy, where our cover letters are adapted for each job, but generally relay the same information in a similar way. This is easy for us, but this strategy is unhelpful when we consider the job market as it truly is, and how to best write for it.

What is little known, is that there are actually three different kinds of cover letters…

The different kinds of cover letters are: invited cover letters, closed cover letters, and referral cover letters[1].

The first of the three are the kind you will likely be most familiar with:

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1. Invited cover letter: a direct response to a job ad.

They tend to be the easiest to write as the job advert may have given you some indication on what to cover. You need to provide accurate and detailed information about relevant experience and knowledge that you have[2], and explain how this experience and knowledge makes you a good fit for the job and the company.

Extensive research into the company and its rivals is vital[3], this will show that you have carefully taken your time to write the cover letter and are passionate about the company.
These forms of applications and job postings actually represent the minority of available jobs to apply for. Roughly only 20% of job postings are publicly known and advertised.

To nail it:

  • Take time to find out who the hiring manager is (it should say somewhere in the job posting). If you can’t find a name write something like ” Dear sir/madam” it should be pretty personal. Likewise tailor your letter for the company.
  • Make sure you write down exactly what job you are applying for in the letter. Many people send exactly the same cover letter to different companies, and for different jobs. The hiring manager will be able to tell if this is what you did, and would think you don’t care about the job. Instant rejection.
  • Be relatively brief and succinct, the whole cover letter should be no bigger than a normal A4 piece of paper, so only write relevant experience and tie it to the job. Make yourself seem like the only person in the world who will be able to do the job as well as you can.
  • Proof read your work, put it aside, then proof it again, then have a friend go through it. If your letter is full of mistakes it will reflect badly on you. Basically, don’t do what I did once, and send a badly written, mistake filled cover letter for a job that requires you to write well.

2. Closed cover letter: for jobs that are “hidden”.

The invisible 80% available jobs are the “closed” section of the job market. These jobs there will be considerably less demand and competition for as they are so much harder to find. To apply for these jobs, you need to contact companies and employers directly and ask if there are any positions available.

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It is far cheaper and easier for companies to recruit internally or through people already on their radar[4]. When companies put time, effort and money into posting a job advert, this can imply that they are having trouble filling an open position, not just that there is a position available.

Therefore its important for you to become known to the company, you need to send a speculative cover letter. Unlike with invited cover letters, closed cover letters aren’t tailored to a specific job or role in the company as its likely you won’t know if there is such a role or position in the company which needs to be filled. Though it is important to give the company and the employer some indication of what your skills are and what you are best suited for.

These cover letters and applications are often sent in cold, without knowledge if the company is hiring or what positions are available. However, you’re lucky you may know someone in the company who can give you some indication of what jobs are available. In which case you need to write a referral cover letter.

To nail it:

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  • Unlike the invited cover letter, closed cover letters may be kept on file until a suitable position appears. This is important to consider when you are writing your cover letter.
    As I mentioned earlier, you don’t need to tie your skill set for a specific job, but you should still indicate what kind of roles you are after.
  • Instead of explaining why you are applying for a specific job, explain why you are applying for a relevant job in that specific company. Explain what you like about it, why you want to be a part of it, and why they should hire you.
    Research all you can about the company and relate your experience and passions to that research.

3. Referral cover letter: you need great networking for this.

They are much more rare, and are usually the product of careful networking. Here, in the cover letter you mention the name of someone the prospective employer knows, someone who directly referred you to the company and the job. The benefit of this is twofold, firstly, mentioning the name of someone will be so unexpected it will draw the employer’s attention further, and secondly, if the person referenced is a person the employer respects, then you are providing good evidence for your skill and character.

Behind the scenes, the person who referred you to the position or the company may also be fighting your corner, making yourself further known to the company.

To nail it:

  • If you are lucky enough to have a friend who is respected in the company, then this should be easy. Merely talk to them about job postings and then write either a invited cover letter or closed cover letter, mentioning their name and recommendation for the job. Be sure to emphasize it.
  • It is really only worth mentioning the person if they are a respected member of the company and they are semi relevant to where you are applying. For example, if you want to work for a huge company like Apple as an engineer, there is little need mentioning your friend who is a clerk in an apple store.
  • If you don’t know anyone relevant, spend your time networking. Social network sites are a revolutionary tool for this. Slowly make yourself (positively) known to the company and its staff from the outside.

To get the job you want, go beyond putting information into a cover letter template.

Identify the potential opportunities and work on a few tailor-made cover letters that can increase the chance of getting your dream job. Filling your information in a template just doesn’t work when it comes to making your cover letter stand out from others!

Remember, you’re not the only person competing in the job market, there’re a lot more talented candidates out there who may actually be very competitive for plenty of jobs. So don’t just send out one to two job applications, send out a lot of them!

Reference

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Arthur Peirce

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Published on August 4, 2020

How Smart Goal Setting Helps You Make Lasting Changes

How Smart Goal Setting Helps You Make Lasting Changes

SMART goal setting is one of the most valuable methods used by high achievers today to actualize their life goals time after time. SMART goal setting is the inverse of random or carefree goal setting without strategy.

Perhaps, you’ve always wished to get back in shape, get an annuity, or take control of your finances, but you failed to act. When you approach your goals with a care-free and nonchalant attitude, you’re less likely to achieve them.

You should have a strategic goal setting method in place, and learning how to set smart goals is imperative in this case. The method is time-tested and purposeful, meaning it can help you achieve your goals now.

To achieve your goals consistently and join the pack of high achievers out there who have consistently achieved many of their goals, you must be prepared to do what these people have been doing, and be ready to do the right thing: SMART goal setting.

What Is the SMART Model for Setting Goals?

SMART goal setting is a goal-setting method that considers certain factors about a goal relative to the person setting it. These factors are simply the five different letters in the SMART acronym for goal setting.

It is relative to the person setting the goal because what is true for A may not be true for B; or what is possible for A or within A’s ability to achieve may not be possible for B or within B’s ability to achieve.

What does the goal setting acronym SMART stand for?

  • S—Specific
  • M—Measurable
  • A—Achievable
  • R—Realistic/Relevant
  • T—Time-bound

Is it possible that this acronym can make a long lasting impact in your life?

Is it possible that a mere goal setting metric like SMART can help you achieve so many of your unfulfilled goals?

Is it possible that if you practice SMART goal setting, you will be able to have faster results, understand your goals better, overcome the habit of procrastination, and achieve a lot?

The power to achieve your goals is in your hands.

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It is important to extend the inquiry by asking: How many times have you said you’ll do “X,” but failed to do so?

We all have goals, and we all have 24 hours each day at our disposal. While some people find it easy to achieve their goals without procrastinating, some find it difficult to do so.

For some people who have succeeded again and again in achieving their goals, they have simply found an easy way of doing this. Is there something they know that you don’t?

How Smart Goal Setting Makes a Lasting Impact

Smart goal setting examples can be found all around you. Through SMART goal setting, Stephen Cooley was able to grow his real estate business to the point of closing at $110 million in sales when the average price point of homes was between $100,000 – $200,000 in South Carolina[1].

Through SMART goal setting, Steve Jobs was able to improve the fortunes of Apple and prevent the company from going bankrupt, even when it had barely 90 days left before being declared so.

SMART goal setting can make a lasting impact in your life in several ways.

Make Your Goal Clearer

When you use the SMART criteria to set goals, it is easier for you to understand the various phases of your goal.

By using SMART goal setting, you’re able to ask yourself relevant questions pertaining to your goal.

Motivate You Into Acting on Your Goals

When you use SMART goal setting and break down the goal into smaller goals or milestones, the bigger goal no longer looks intimidating or impossible.

Jack Canfield, co-author of Chicken Soup for the Soul, wrote in his book How to Get from Where You Are to Where You Want to Be about how they applied the rule of five in marketing their book, Chicken Soup, and were able to make the book a best seller after some months[2]. The rule of five simply means doing five specific things every day that will move you closer to achieving your goal.

In order not to be overwhelmed, you would have to measure your performance using the right metrics. Here we are considering the Measurable and Achievable aspects of the SMART acronym. It is critical that you measure yourself in terms of lead measures.

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What are lead measures? They are the things you do that leads you closer to your goals. On the other hand, you would have to avoid “lag measures.”

While lag measures mean a successful outcome that you wished for and got, they can be emotionally draining and deceitful because, whenever they don’t happen, you can become discouraged.

Therefore, it is better to stick to lead measures.

Help You Save Time

You can achieve more when you use SMART model goal setting.

To be strategic, your goal would have to be specific, measurable, achievable, realistic, and time-bound. If you can’t identify any of these points in your goal, you probably will be wasting your time on a wild goose chase.

When your goals are written down, it’s easier for you to go into action mode.

Improve Your Self-Discipline

Self-improvement is an important thing for everyone to do periodically. When you set SMART goals, it makes you realize that you have to sit up and work on achieving them.

How to Set SMART Goals

See the source image

    To make your SMART goals work, use the following tips:

    Specific

    Every goal ought to be specific. It is important to guard against making vague goals because even when they have been achieved, you may not know. This is because you weren’t specific enough.

    For example, “I will start planning toward retirement” is vague. Rather than write that, you could say, “I will start planning toward retirement by starting an annuity plan.” This is more specific.

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    When you are specific on your goal, it’s easier for you to identify all its components and work accordingly toward achieving it.

    Measurable

    Your goals must be measurable. When they are measurable, it’s easier for you to follow through.

    A goal like this is not measurable: “I want to make millions of dollars.” You can make it more measurable by saying, “I want to make one million dollars selling one hundred thousand copies of my book at ten dollars each.”

    Also, using our SMART goal setting examples while explaining the Specific acronym, you can make the goal more measurable by saying, “I will start planning toward retirement by starting an annuity plan and saving $500 every month.”

    Achievable

    How realistic or actionable is your goal? Is it practical enough to fit into a given time frame? Is it something you are able to achieve in your capacity?

    You would only be setting yourself up for failure if you sets goals that are not reasonable.

    A goal like this is highly unrealistic and, therefore, not achievable: “I want to be the Governor of Texas in six months,” especially since the elections will be coming up in three years.

    Goals must be written down relative to the experiences of the one setting them. They must resonate with you. It is important that you have at least some of the resources needed to actualize this goal.

    It is also important that you consider your time frame. When the time frame to achieve a complex goal is too short, it is rare that such goal will be completed.

    Thus, using our previous example, if you write “I want to make one million dollars in ten days selling one hundred thousand copies of my book at ten dollars each,” you would only be setting up yourself for failure.

    This is especially true if you’re not a popular author or if you’ve never sold even up to one thousand copies of any of your previous books, whether e-copy or in print.

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    Realistic/Relevant

    Before you proceed to making the commitment toward that goal, you need think about how realistic and relevant it is.

    Being realistic means you should be willing to make all the commitments required for that goal to be achieved. If your goal is relevant, it fits into the life you’ve imagined for yourself.

    Time-Bound

    Every goal must have a commencement date and an end date written down. It is also important that you break down your goals into phases, chunks, bits, or milestones.

    The act of having deadlines set to your goals is ample motivation that drives you into action. Without a deadline, it is not possible for you to know if you’re making headway with your goals.

    “I will start planning toward retirement by starting an annuity plan and saving $500 every month for the next twenty five years” is a time-bound goal.

    Remember that some goals are short-term while some are long-term. It is important to always bear this in mind, because this will help you in making a clear and realistic strategy when SMART goal planning.

    Without SMART goal setting in view, much of our goals may likely end in our minds, on paper, or just midway into implementation. SMART goal setting reveals to us all the action points of our goals and helps us to have an awareness of every aspect of our goals.

    The Bottom Line

    What matters at the end of the day is what you do with the contents of this article because the power to achieve your goals is in your hands.

    It is not enough to have a goal. It is not enough to put it down in writing. It is important to have a strategy in mind while putting it down. This strategy is a guideline or set of rules that point you in the right direction. It is SMART goal setting in the given circumstance.

    After writing down your goals, you will have to be ready to take action. There should be a clear action point. Write down what you need to do on daily, weekly, or monthly basis.

    When your goals are realistic, they make them worth the chase. One of the things to bear in mind is that, in order not to be overwhelmed by the daunting nature of your goals, remember to always break them into milestones, chunks, or bits. In fact, take one day at a time.

    Do not bother yourself with the one-year, three-year, five-year or ten-year plan as this may likely overwhelm you with fear and doubt. Let your focus be on each day. What will I be doing today? Consider this and go for it.

    More on the SMART Model for Setting Goals

    Featured photo credit: Kelly Sikkema via unsplash.com

    Reference

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