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The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

There are few endeavors as stressful and confidence crushing as searching for work. You may find yourself spending hours looking for the right job, spend even more hours perfecting your CV and cover letter, then never hear back. Or if you do hear back its a rejection. In the end you feel like Sisyphus, spending your days pushing a boulder uphill, only for it to roll right back down immediately after. It can be soul destroying.

Some people may make things even more difficult for themselves by only applying to a small number of jobs at a time and then passively wait. This problem can be made much worse by key information, like how much competition there is for the job, or exactly what the employers are looking for, being hard to find.

The difficulties never stop, even at the beginning when writing up your CV and cover letter. I remember I spent a long time once, just trying to figure out the best cover letter format to use.

Surely, there must be more information, or other strategies out there, I thought.

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The template-like cover letter is too average to stand out in the job market.

Little did I know at the time, but there is a very specific art to writing cover letters, and once learned, my cover letters, and my job prospects increased dramatically.

A lot of us tend to write similar cover letters. We try to use a “one size fits all” policy, where our cover letters are adapted for each job, but generally relay the same information in a similar way. This is easy for us, but this strategy is unhelpful when we consider the job market as it truly is, and how to best write for it.

What is little known, is that there are actually three different kinds of cover letters…

The different kinds of cover letters are: invited cover letters, closed cover letters, and referral cover letters[1].

The first of the three are the kind you will likely be most familiar with:

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1. Invited cover letter: a direct response to a job ad.

They tend to be the easiest to write as the job advert may have given you some indication on what to cover. You need to provide accurate and detailed information about relevant experience and knowledge that you have[2], and explain how this experience and knowledge makes you a good fit for the job and the company.

Extensive research into the company and its rivals is vital[3], this will show that you have carefully taken your time to write the cover letter and are passionate about the company.
These forms of applications and job postings actually represent the minority of available jobs to apply for. Roughly only 20% of job postings are publicly known and advertised.

To nail it:

  • Take time to find out who the hiring manager is (it should say somewhere in the job posting). If you can’t find a name write something like ” Dear sir/madam” it should be pretty personal. Likewise tailor your letter for the company.
  • Make sure you write down exactly what job you are applying for in the letter. Many people send exactly the same cover letter to different companies, and for different jobs. The hiring manager will be able to tell if this is what you did, and would think you don’t care about the job. Instant rejection.
  • Be relatively brief and succinct, the whole cover letter should be no bigger than a normal A4 piece of paper, so only write relevant experience and tie it to the job. Make yourself seem like the only person in the world who will be able to do the job as well as you can.
  • Proof read your work, put it aside, then proof it again, then have a friend go through it. If your letter is full of mistakes it will reflect badly on you. Basically, don’t do what I did once, and send a badly written, mistake filled cover letter for a job that requires you to write well.

2. Closed cover letter: for jobs that are “hidden”.

The invisible 80% available jobs are the “closed” section of the job market. These jobs there will be considerably less demand and competition for as they are so much harder to find. To apply for these jobs, you need to contact companies and employers directly and ask if there are any positions available.

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It is far cheaper and easier for companies to recruit internally or through people already on their radar[4]. When companies put time, effort and money into posting a job advert, this can imply that they are having trouble filling an open position, not just that there is a position available.

Therefore its important for you to become known to the company, you need to send a speculative cover letter. Unlike with invited cover letters, closed cover letters aren’t tailored to a specific job or role in the company as its likely you won’t know if there is such a role or position in the company which needs to be filled. Though it is important to give the company and the employer some indication of what your skills are and what you are best suited for.

These cover letters and applications are often sent in cold, without knowledge if the company is hiring or what positions are available. However, you’re lucky you may know someone in the company who can give you some indication of what jobs are available. In which case you need to write a referral cover letter.

To nail it:

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  • Unlike the invited cover letter, closed cover letters may be kept on file until a suitable position appears. This is important to consider when you are writing your cover letter.
    As I mentioned earlier, you don’t need to tie your skill set for a specific job, but you should still indicate what kind of roles you are after.
  • Instead of explaining why you are applying for a specific job, explain why you are applying for a relevant job in that specific company. Explain what you like about it, why you want to be a part of it, and why they should hire you.
    Research all you can about the company and relate your experience and passions to that research.

3. Referral cover letter: you need great networking for this.

They are much more rare, and are usually the product of careful networking. Here, in the cover letter you mention the name of someone the prospective employer knows, someone who directly referred you to the company and the job. The benefit of this is twofold, firstly, mentioning the name of someone will be so unexpected it will draw the employer’s attention further, and secondly, if the person referenced is a person the employer respects, then you are providing good evidence for your skill and character.

Behind the scenes, the person who referred you to the position or the company may also be fighting your corner, making yourself further known to the company.

To nail it:

  • If you are lucky enough to have a friend who is respected in the company, then this should be easy. Merely talk to them about job postings and then write either a invited cover letter or closed cover letter, mentioning their name and recommendation for the job. Be sure to emphasize it.
  • It is really only worth mentioning the person if they are a respected member of the company and they are semi relevant to where you are applying. For example, if you want to work for a huge company like Apple as an engineer, there is little need mentioning your friend who is a clerk in an apple store.
  • If you don’t know anyone relevant, spend your time networking. Social network sites are a revolutionary tool for this. Slowly make yourself (positively) known to the company and its staff from the outside.

To get the job you want, go beyond putting information into a cover letter template.

Identify the potential opportunities and work on a few tailor-made cover letters that can increase the chance of getting your dream job. Filling your information in a template just doesn’t work when it comes to making your cover letter stand out from others!

Remember, you’re not the only person competing in the job market, there’re a lot more talented candidates out there who may actually be very competitive for plenty of jobs. So don’t just send out one to two job applications, send out a lot of them!

Reference

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Last Updated on October 17, 2018

7 Natural (And Highly Effective) Ways to Improve Memory

7 Natural (And Highly Effective) Ways to Improve Memory

How is your memory? Is your cognitive function as strong as you’d like it to be?

If not, then you’re definitely going to be interested in the memory improvement tips I’ll be sharing with you in this article.

Despite what you might think – or have been told – improving your ability to recall information is certainly possible. You just need to know the right ways to do it. (Don’t worry, as you won’t need to make any significant lifestyle changes.)

So how to improve memory? Let’s dive straight into the first of seven easy ways to improve your memory significantly.

1. Meditate

We live in a world of non-stop, 24/7 information. It’s like a waterfall that’s endlessly pouring news, data, facts and figures into our conscious minds.

Unfortunately, our brains are not designed to absorb this tremendous amount of information. It’s no wonder then, that most people struggle to remember information and recall things.

Even if you believe you have a good memory and are comfortable with multi-tasking, you’ll also be aware that there’s only so much information your brain can process at one time. And research suggests that the more information and distractions, the harder it is for you to transfer information to your long-term memory.[1]

Fortunately, meditation can help you out.

Even if you just meditate for 10 minutes per day, you’ll boost your ability to focus, which in turn, will make it easier for you to remember important facts.

If you need help in shifting into a meditative state, I recommend trying an app like Headspace – which can assist you to achieve this in a convenient and structured way.

And don’t forget, meditation doesn’t just have to be closing your eyes and sitting in a lotus position. Some people prefer to simply take a short walk in nature. This clears and calms their mind, and still provides the all-important boost to their focus.

2. Get plenty of sleep

If you’re sleep deprived or have not been sleeping well, then I’m guessing you’re not remembering well either. This is because sleep and memory are intimately connected.

If you have a busy life and regularly find yourself not getting enough sleep, then this will negatively impact your cognitive abilities – including your memory.

How much sleep should you be getting?

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Well, according to the National Sleep Foundation, you need a minimum of seven to nine hours of sleep per night. If you get this amount of sleep regularly, then within just a few days, you’ll see a tangible improvement to your ability to remember and recall things.

Now, I’ll be honest with you, maintaining a proper sleep cycle is not always easy (especially when the latest Netflix series has just been released!). But if you care about improving your short-term and long-term ability to remember things, then it’s critical that you try to get at least the recommended amount of sleep every night.

Are there ways to hack the sleep cycle?

Yes, there are.

Try these three things:

  • Have a fixed bedtime (preferably before 10pm)
  • Don’t eat too late
  • Make sure your bedroom is as dark as possible

Sleeping is a precious activity. It regenerates your body, clears your mind, and helps with the storing and retrieval of information.

However, don’t sleep just yet, as I want to tell you about another great way to increase memory…

3. Challenge your brain

When was the last time you challenged your brain?

I don’t mean challenged in the sense of overeating or undersleeping. I’m referring to stretching your mental capabilities through things like crossword puzzles, Sudoku and memory games.

To expand your memory bank, and to make your recall razor-sharp, you need to continually challenge your brain.

Feedback from Lifehack readers such as yourself, has suggested that brain training apps are a super-effective way of doing this. Used regularly, these apps can enhance your focus, attention span, problem-thinking ability and memory.

There are hundreds of these apps available (most of them for free), but I recommend starting out with one of the big three:

  • Peak (Android/iOS, free, 10 million+ downloads)
  • Lumosity (Android/iOS, free, 10 million+ downloads)
  • Elevate (Android/iOS, free, 5 million+ downloads)

If you normally spend a chunk of your week playing computer games, then instead of shooting and killing your enemies, why not let some of them live – while you put your attention into boosting your brain power!

Challenging your brain will strengthen your neural pathways and enhance your mental abilities. But don’t just take my word for it, try one of the apps above and see the positive benefits for yourself.

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4. Take more breaks

When I think back to my days as a budding entrepreneur, I distinctively remember working all the hours under the sun – and many under the moon too!

At that time, I believed that breaks were for the weak, and to become wealthy and successful, I needed to shed blood, sweat and tears.

However, I was wrong.

Taking regular breaks is the best way to keep yourself productive, creative and alive to opportunities. It’s also the best way to learn new information.

Let me explain.

Typically, when studying lots of new information, most people will spend hours reading it – in an attempt to learn and remember the content as quickly as possible. Unfortunately, they’ve overlooked something.

Namely, extended study sessions are rarely a good thing, as your ability to retain information naturally declines after a certain period of time.

It’s similar to physical exercise. You wouldn’t attempt to train vigorously for four hours in a row. Instead, you’d take regular breaks to give your lungs, heart and muscles adequate time to recover. Failing to do this will result in muscle cramps and overexertion.

It’s the same with your brain. If you overload it with information, you’ll suffer from mental fatigue.

What’s the answer?

Make sure you take regular breaks when learning new information. I recommend at least a 10-minute break every hour. (You may also want to take a look at the Pomodoro Method.)

If you don’t want to be as regimented as that, then take breaks as soon as you find yourself losing the ability to focus on the new material. Your brain will thank you – and your learning aptitude will move up a level.

5. Learn a new skill

I love this quote, as it’s 100% true – but frequently overlooked:

“Learning never exhausts the mind.” – Leonardo da Vinci

From my experience of helping to develop the careers of dozens of Lifehack employees, I can definitively say that participating in meaningful and purposeful activities stimulates the mind. It also reduces stress and enhances health and well-being.

Let me give you an example of this:

Imagine you work for a global financial institution in one of their call centers. You take over 100 calls a day – many of them complaints. When you started the job a few months back, you were excited to be in full-time employment and working for a household name.

Unfortunately, your initial enthusiasm quickly turned into frustration.

The endless complaint calls began to take their toll on you. And the supervisors irritated you too, as they were far too interested in micro-managing you – rather than letting you work in your own way.

Now, in the story above, the ending could be that you put up with a job you didn’t like, and led a dull and frustrated working life for years and years. However, an alternative ending is this: you channeled your dissatisfaction in to learning a new skill (computer coding). It took you a year or two to get up to speed, but it allowed you to successfully upgrade your career – and the ongoing learning made the call centre job much more bearable.

Clearly, learning new skills gives you impetus, focus and something to aim for. Your brain loves to learn, and you should tap into this by always seeking our new information. And when learning becomes a habit, you’ll find your ability to remember and recall things effortlessly, becomes a habit too.

6. Start working out

If you’re not already working out regularly, then here’s another reason to do so:

Exercising for 20-30 minutes three times a week will improve your long-term memory.

Regular exercise increases blood flow in your body and supplies the brain with extra oxygen and nutrients. And a well-nourished brain is a well-functioning brain!

“But I just don’t have the time?,” I hear you say.

Not a problem.

A research has shown that a daily burst of 60 seconds of high-intensity exercise, offered many of the benefits of the longer exercise routines.[2] So, if you’re short on time – now you know what to do.

Interested in getting started?

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Here are five different ways that will help you work out:

  • Join a gym
  • Join a sports team
  • Buy a bike
  • Take up hiking
  • Dance to your favorite music

7. Eat healthier foods

I’m sure you’ve heard the expression: “You are what you eat.”

This applies to your brain too.

The food that you eat helps determine your brain’s capacity to store and recall information. A poor diet (think junk food + soda!) harms not just your physical health, but your mental health too.

Fortunately, there are several foods that are especially good for your brain and your memory. These include: blueberries, celery and dark chocolate. But anything high in antioxidants will have a positive effect on your brain and memory.

Conversely, highly-processed foods and those loaded with sugar will have a negative impact on your memory. This is due to them providing insufficient nutrients for your brain – leading you to easily suffer from mental fatigue.

Want to be mentally healthy? Then eat and drink an abundance of these for brain health:

  • Turmeric – helps new brain cells grown
  • Broccoli – protects the brain against damage
  • Nuts – improves memory
  • Green tea – enhances brain performance, memory and focus[3]
  • Fish oilfish oil supplements can increase your brain power

Here’re more brain food options that improve memory!

Final thoughts

I sincerely hope these seven memory boosting ways that I’ve covered in this article will be of help to you.

You don’t need to implement them all. I suggest just trying the ones that appeal to you.

But, if you’re serious about dramatically improving your memory, then make a start right now on adopting one or more of the ways I’ve suggested. I’m confident you won’t regret it.

Featured photo credit: Eric Ward via unsplash.com

Reference

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