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The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

The Best Job Search Strategy That Goes Beyond an Incredible Cover Letter

There are few endeavors as stressful and confidence crushing as searching for work. You may find yourself spending hours looking for the right job, spend even more hours perfecting your CV and cover letter, then never hear back. Or if you do hear back its a rejection. In the end you feel like Sisyphus, spending your days pushing a boulder uphill, only for it to roll right back down immediately after. It can be soul destroying.

Some people may make things even more difficult for themselves by only applying to a small number of jobs at a time and then passively wait. This problem can be made much worse by key information, like how much competition there is for the job, or exactly what the employers are looking for, being hard to find.

The difficulties never stop, even at the beginning when writing up your CV and cover letter. I remember I spent a long time once, just trying to figure out the best cover letter format to use.

Surely, there must be more information, or other strategies out there, I thought.

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The template-like cover letter is too average to stand out in the job market.

Little did I know at the time, but there is a very specific art to writing cover letters, and once learned, my cover letters, and my job prospects increased dramatically.

A lot of us tend to write similar cover letters. We try to use a “one size fits all” policy, where our cover letters are adapted for each job, but generally relay the same information in a similar way. This is easy for us, but this strategy is unhelpful when we consider the job market as it truly is, and how to best write for it.

What is little known, is that there are actually three different kinds of cover letters…

The different kinds of cover letters are: invited cover letters, closed cover letters, and referral cover letters[1].

The first of the three are the kind you will likely be most familiar with:

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1. Invited cover letter: a direct response to a job ad.

They tend to be the easiest to write as the job advert may have given you some indication on what to cover. You need to provide accurate and detailed information about relevant experience and knowledge that you have[2], and explain how this experience and knowledge makes you a good fit for the job and the company.

Extensive research into the company and its rivals is vital[3], this will show that you have carefully taken your time to write the cover letter and are passionate about the company.
These forms of applications and job postings actually represent the minority of available jobs to apply for. Roughly only 20% of job postings are publicly known and advertised.

To nail it:

  • Take time to find out who the hiring manager is (it should say somewhere in the job posting). If you can’t find a name write something like ” Dear sir/madam” it should be pretty personal. Likewise tailor your letter for the company.
  • Make sure you write down exactly what job you are applying for in the letter. Many people send exactly the same cover letter to different companies, and for different jobs. The hiring manager will be able to tell if this is what you did, and would think you don’t care about the job. Instant rejection.
  • Be relatively brief and succinct, the whole cover letter should be no bigger than a normal A4 piece of paper, so only write relevant experience and tie it to the job. Make yourself seem like the only person in the world who will be able to do the job as well as you can.
  • Proof read your work, put it aside, then proof it again, then have a friend go through it. If your letter is full of mistakes it will reflect badly on you. Basically, don’t do what I did once, and send a badly written, mistake filled cover letter for a job that requires you to write well.

2. Closed cover letter: for jobs that are “hidden”.

The invisible 80% available jobs are the “closed” section of the job market. These jobs there will be considerably less demand and competition for as they are so much harder to find. To apply for these jobs, you need to contact companies and employers directly and ask if there are any positions available.

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It is far cheaper and easier for companies to recruit internally or through people already on their radar[4]. When companies put time, effort and money into posting a job advert, this can imply that they are having trouble filling an open position, not just that there is a position available.

Therefore its important for you to become known to the company, you need to send a speculative cover letter. Unlike with invited cover letters, closed cover letters aren’t tailored to a specific job or role in the company as its likely you won’t know if there is such a role or position in the company which needs to be filled. Though it is important to give the company and the employer some indication of what your skills are and what you are best suited for.

These cover letters and applications are often sent in cold, without knowledge if the company is hiring or what positions are available. However, you’re lucky you may know someone in the company who can give you some indication of what jobs are available. In which case you need to write a referral cover letter.

To nail it:

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  • Unlike the invited cover letter, closed cover letters may be kept on file until a suitable position appears. This is important to consider when you are writing your cover letter.
    As I mentioned earlier, you don’t need to tie your skill set for a specific job, but you should still indicate what kind of roles you are after.
  • Instead of explaining why you are applying for a specific job, explain why you are applying for a relevant job in that specific company. Explain what you like about it, why you want to be a part of it, and why they should hire you.
    Research all you can about the company and relate your experience and passions to that research.

3. Referral cover letter: you need great networking for this.

They are much more rare, and are usually the product of careful networking. Here, in the cover letter you mention the name of someone the prospective employer knows, someone who directly referred you to the company and the job. The benefit of this is twofold, firstly, mentioning the name of someone will be so unexpected it will draw the employer’s attention further, and secondly, if the person referenced is a person the employer respects, then you are providing good evidence for your skill and character.

Behind the scenes, the person who referred you to the position or the company may also be fighting your corner, making yourself further known to the company.

To nail it:

  • If you are lucky enough to have a friend who is respected in the company, then this should be easy. Merely talk to them about job postings and then write either a invited cover letter or closed cover letter, mentioning their name and recommendation for the job. Be sure to emphasize it.
  • It is really only worth mentioning the person if they are a respected member of the company and they are semi relevant to where you are applying. For example, if you want to work for a huge company like Apple as an engineer, there is little need mentioning your friend who is a clerk in an apple store.
  • If you don’t know anyone relevant, spend your time networking. Social network sites are a revolutionary tool for this. Slowly make yourself (positively) known to the company and its staff from the outside.

To get the job you want, go beyond putting information into a cover letter template.

Identify the potential opportunities and work on a few tailor-made cover letters that can increase the chance of getting your dream job. Filling your information in a template just doesn’t work when it comes to making your cover letter stand out from others!

Remember, you’re not the only person competing in the job market, there’re a lot more talented candidates out there who may actually be very competitive for plenty of jobs. So don’t just send out one to two job applications, send out a lot of them!

Reference

More by this author

Arthur Peirce

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Last Updated on May 25, 2020

10 Best Task List Apps to Boost Productivity in 2020

10 Best Task List Apps to Boost Productivity in 2020

Organizational drag is anything that eats up time and keeps people from getting things done in time. Companies that wish to boost productivity do so by creating more efficient processes.

This also applies to individuals, freelancers, and entrepreneurs. Whether you work alone or as part of a team, it is important to use the right tools to boost productivity, and having an accessible and easily manageable task list can go a long way.

Here is a list of the top ten productivity apps that you can use to achieve more.

1. ToDoist

    ToDoist is an awesome to-do task list app that is used by over 10 million people. To use the app, you just have to write down all the activities that you plan to do. The software will then interpret these activities and categorize the tasks accordingly.

    For instance, if you create a task to go for lunch at noon with a friend, the app will automatically categorize this task as a meeting and will send you a reminder at the right time.

    However, this app is more than a personal activity planner. You can use it to plan activities for the entire team. It is also good for planning entire projects, discussing details about the project, and monitoring the deadlines.

    The basic functionality is free, but you can unlock premium features for $36 or $60 a year for full access.

    Available on iOS and Android

    2. monday.com

      This productivity app lets you manage your workflows and tasks. It is a great tool for creating a task list and helping you have a clear view of your work and the status of each task.

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      The app is a bit similar to a spreadsheet. However, it looks much nicer, and it allows you to toggle between multiple views. It gives you alerts and notifications, and it allows you to attach files as well as communicate with colleagues.

      The features of Monday.com include a task board that can be customized to manage due date, hours spent, task status, and much more. Users can upload and attach files, make comments, mention members of their team, and more. It can also be integrated into Google Drive, Slack, GitHub, Jira, Dropbox, and many other platforms.

      If you have problems setting it up, you can contact the customer via email or phone.

      Available on iOS and Android

      3. CloudApp

        CloudApp is a great app for boosting productivity. It offers highly intuitive communication, which can help you save up to 56 hours a week. Your only problem will be deciding how you can utilize all the extra time.

        Whether you are talking with a customer, colleague, or client, this app has all the features you need. With GIFs, screenshots, and image annotation, you no longer have to write lengthy emails. Instead, you can show people what you want them to do.

        The app has over 3 million users. It has proven quite reliable when it comes to helping users to boost productivity. You can opt for the free version or you can opt for a $9 a month upgrade to access premium features.

        Available on iOS

        4. Quip

          If you are working closely with members of your team, Quip is a great app for team activities. The platform combines spreadsheets, documents, slides, and chat. Its main strength is that it comes with a suite of Live Apps. You can use them to increase the functionality of Quip.

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          Moreover, you will waste less time by being able to streamline the use of various tools. Quip is one of the most adaptable productivity apps in the world.

          There are options to use connected tools to track time, manage work, and much more. Some of the integrations of Quip are Dropbox, Github, Slack, Salesforce, and much more. The app costs just $30 a month for 5 users.

          Available on iOS and Android

          5. Trello

            Trello is an app that makes managing projects an easy task. This is made possible by the app’s Kanban philosophy. It is a visual and intuitive platform.

            Users can break huge tasks into small chunks, making it useful for creating a task list. This is made possible by creating cards for each task. The cards can be organized into different columns, which are representative of various stages of the project. Once a task is complete, a card is moved from one column to the next.

            The app is free but it comes with a premium plan with $9.99 a month.

            Available on iOS and Android

            6. Focus Keeper

              This app is perfect for those who wish to improve their work habits and minimize distractions while maintaining focus on current tasks. Focus Keeper is based on the Pomodoro technique. This method utilizes timeboxing to ensure each task is complete.

              This is more than a task list app. If you wish to understand how you work best, the app delivers a suite of tools that you can use to set up your workday. It tracks your hours, analyzes, checks interruptions, and much more. Some of the integrations of Focus Keeper are Trello, Asana, Todoist, Basecamp, Outlook, Google Keep, and many others.

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              The app costs $2.99 a month for those who wish to access premium features. It is accessible on Linux, iOS, Android, web, macOS, and Windows.

              Available on iOS and Android

              7. Quire

                This app is designed as a professional and personal to-do task list manager. The app has a very efficient and optimized design due to the developers’ philosophy on visual task management. It allows you to easily get updates and work with your teammates.

                The app also allows users to customize and choose templates based on their preferences. It is easy to use, but it helps you get things done. The app is currently free.

                Available on iOS and Android

                8. Asana

                  This Kanban-style app is quite popular. It helps you visually organize your tasks. With this app, you can set deadlines, tasks, assignees, and visualize your workflow. It is quite popular and used by many people.

                  The app features a sleek clutter-free design and comes with several integrations. As a result, it can be adapted to a wide range of projects. The app costs $9.99 a month.

                  Available on iOS and Android

                  9. Toggl

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                    You can use this simple time tracker to help boost your team’s productivity. It works on different devices across several platforms, and it comes with numerous friendly reminders to ensure that you remember to keep it on. It usually sends you a report once you complete a task to help you make improvements next time.

                    The app is free and those who wish to access premium features pay $9 a month.

                    Available on iOS and Android

                    10. Omni Focus

                      This app is considered the gold standard of the to-do apps. Omni Focus delivers a huge number of features that can be used to sort, prioritize, and plan tasks. It features several ways to categorize tasks such as location, energy needed, and priority.

                      It is only available on Apple devices and it costs $39.99 for the standard package.

                      Available on iOS

                      Summary

                      All the apps above are great for boosting productivity. However, you will need to pick one that best suits your needs. Try a number of them out before you decide to settle on one.

                      More Tools for Productivity

                      Featured photo credit: Bram Naus via unsplash.com

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