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To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

Writing a good cover letter can be one of the most difficult parts of the job application process. You may know how to structure your CV correctly, but the most efficient way of writing a cover letter can remain a mystery. We may struggle to know what exactly to cover, and what to ignore, and how to best relay this information to prospective employers.

There are hundreds of guides and templates online designed to help you craft a great cover letter. On the surface, these guides are incredibly convenient and useful. However, due to their popularity, they have the effect of making everyone’s cover letters read more or less the same. As such it can be difficult to get your cover letter noticed.

The solution? Do things differently.

There’re 4 basic rules for a good cover letter.

A great cover letter should do four things:[1]

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  1. Introduce yourself and your skills to the hiring manager.
  2. Explain to the hiring manager why you are best suited for the job. This is done by detailing your skills and experiences and relating them to the job in question.
  3. Provided extra detail to your resume, and clarifying certain details.
  4. Explain in detail the most relevant information of your resume.

If your cover letter does these four things, you are off to a fantastic start.

But for a decent cover letter, there is more to consider…

All the information in the cover letter should be accurate and relevant to the job in question.

Many people just send the same cover letter to different companies and different jobs. This is a deadly mistake, you should assume this will be noticed, so tailor each cover letter for each job.[2]

Allow no mistakes in the cover letter.

Once you are happy with your cover letter, you need to spend a lot of time proof reading it to correct any mistakes in spelling or grammar…then proof read it again. Assume any mistakes you make will be seen and will reflect badly on you. It might help to have a trusted friend go over your cover letter as well as sometimes it can be difficult to see mistakes in your own work.

Also, consider if your cover letter is formatted correctly. Your cover letter should be formatted and structured like a letter, include contact information at the top, and address the recruiter directly by name.

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Address the hiring manager by name, make it personal.

If you are lucky the name of the hiring manager should be in the job description. If not, you may have to spend some time researching, try Linkedin, as this will give you key information on the staff of a company.

Using the name subtly creates a connection between you and the hiring manager, and as such they will notice it. Think about it, if you were going through a stack of cover letters, will you pay attention to the one that addressed you directly, or one of the (likely many) cover letters addressed to “whom it might concern”?

So far we have covered what makes a decent cover letter.

We know you don’t want just a decent cover letter, so here’s how to go pro.

1. Follow the inverted pyramid structure when writing your cover letters[3].

With the inverted pyramid structure,[4] you should place the most important, relevant information right at the top.

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Having the most important information at the top ensures that it is the first thing the recruiter sees. As the recruiter usually has to deal with many cover letters a day, its possible that they won’t be able to spend much time on each cover letter, and as such, they may only give your cover letter a quick read, some information may be missed. In this case it is vital to bring the most important information in your cover letter to the front.

2. It’s important to tell the company why you want to work for them.

Consider what values the company seem to have, perhaps they have a long and interesting history. Imagine that you want to be friends with the company. If you merely tell them all about yourself then they may become disinterested, at worse think you self obsessed. Essentially you can’t make them thing you are only applying so you can earn money or benefits.

3. Also, show your passion and enthusiasm for the company.

When writing your cover letter you should consider using emotive words like “love”, for example “I would love the chance to work for this company” this will give them the impression that to you, working for the company will not just be another job for you but something you genuinely desire. Loyalty, knowledge, and passion are all very important traits that employers look for.

4. Choose a few attributes from the job description and focus on them.

Cover letters shouldn’t be very long, so if you try to cover every single part of their job description then your cover letter will be overly long. Less is more.

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5. Always hit on the emotional side of the reader.

They are probably having a hard time going through all the cover letters and applications, so it could be useful for you to be sympathetic to that.[5] Show them how kind you can be by perhaps wishing them good luck on the job search and wish them all the best.

Featured photo credit: Flaticon via flaticon.com

Reference

[1] Resume Genius: How to Write a Cover Letter & 40+ Free Templates
[2] Monster: Cover letter basics
[3] Scott Berkun: How To Write A Good Bio
[4] Purdue Online Writing Lab: The Inverted Pyramid Structure
[5] Careercake via YouTube: 5 Steps to an Incredible Cover Letter

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Last Updated on September 24, 2020

11 Things You Should Minimize for a Better Life

11 Things You Should Minimize for a Better Life

Ever heard the statement less is more? Is that a reality in your life or is that an area you are struggling with? Below are 11 different areas you can look at in your life to start to reduce as you focus on building a better life.

Let’s get to it:

Your Stuff

I call it stuff vs possessions. Stuff is what adds clutter in your life. It could be shoes, curios from the cute store in your town or excess appliances you need to throw out but never do. What is it that is overtaking your house that if you moved away you wouldn’t need it at all? Plan a Sunday afternoon throw out session. If throwing out doesn’t sit right then give it away to goodwill.

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Your Acquaintances

How many people are you interacting with throughout the week that don’t leave you feeling good about yourself? Who inspires you? Spend time with those people. Too often we keep people in our lives that we are no longer a fit for. Having too many old acquaintances adds to the excess in your life. If the relationship isn’t a win-win for you both then take a step back and focus on those that do.

Your Goals

Motivated to write out your list of goal for the next month or 3 months? That is awesome. Just a few works of caution. Don’t write down too many. Often people write down over ten goals. The brain can only remember so much and the reality is you won’t get to them all. I suggest you look at your goals with the mindset of single digits. No more than ten, but ideally less than five. Keep the list focused and realistic.

Your Commitments

A new favorite buzz saying in the self-help world is “No is the new Yes”. Take a moment to think about that saying. If you started saying no more how would your week and life look? Would you have more time to commit to the important goals and people in your life? Start to practice saying No when a request comes your way that you don’t want to do. If that feels too harsh try responding with these words “Let me get back to you”. Go away and come back with a no when you are in stronger mindset to say that.

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Your Multitasking

I am giving you permission to stop multitasking. We used to be told that multitasking was a good practice. We look so busy and aren’t we getting a lot done? In fact, no. Multitasking isn’t possible with the way our brain is wired. We need to focus on one key thing and keep our attention on that item until it is complete.

Your Newsfeed

I consider all the information from the Internet that is being feed into our smartphone, laptop and brain as “the newsfeed.” It doesn’t add to having more knowledge, it adds to information overload. Build time in your day or week when you are completely offline. I recommend turning your wireless off or setting your smart phone to airplane mode.

Your Cards

Open up your wallet and take a look inside. What is in it? For most of us it is more than one store, charge or loyalty card. Too many cards add to extra spending, bills and lack of clarity of where our money goes. Look at what cards you truly need and use. Get rid of the rest (scissors work!).

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Your Mail

Both the old style (postal) and your email inbox are areas to minimize. Look at ways to get off catalogs or reduce the magazine subscriptions as you never read all of them anyway. Figure out what mail, e.g. bank statements, can be changed to digital mail only. Try the same with your inbox. Sites like unroll.me can tell you how many email newsletters you are subscribed to and you can take your name off the list that you know longer need.

Your Sitting Time

Too much time in front of the screen is not good for the posture and health of your body. Try setting a timer so every 50 minutes you get up and stretch or go for a five minute walk. We don’t realize how bad our posture is when we sit for long periods of time. The studies on sitting disease are what led to standing and walking desks to be invented. If your office doesn’t have that get into a regular habit to stand and walk often in your day.

Too much time by yourself can led the mind to wander. When the mind wanders it will often return with negative thoughts and beliefs. While a walk by yourself and some downtime is rejuvenating take notice if you start to feel un- inspired or a little sad and make sure you aren’t spending too much time in your own company. This is especially important for those of us who work from home. Make sure to have people interaction throughout your day.

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Your Lack of Belief

If you want to make a change or achieve a goal in your life you need to truly, 100 percent believe you can. If you don’t believe in yourself then why should anyone else?

The difference between a successful person and someone struggling can be as simple as a mindset switch to believe that they will succeed.

What areas can you minimize to create more happiness, focus and productivity in your life? Implement just a handful from the list and you will find that the mindset of ‘Less is More’ will be what leads you on the path to a better life!

Featured photo credit: Samantha Gades via unsplash.com

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