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To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

Writing a good cover letter can be one of the most difficult parts of the job application process. You may know how to structure your CV correctly, but the most efficient way of writing a cover letter can remain a mystery. We may struggle to know what exactly to cover, and what to ignore, and how to best relay this information to prospective employers.

There are hundreds of guides and templates online designed to help you craft a great cover letter. On the surface, these guides are incredibly convenient and useful. However, due to their popularity, they have the effect of making everyone’s cover letters read more or less the same. As such it can be difficult to get your cover letter noticed.

The solution? Do things differently.

There’re 4 basic rules for a good cover letter.

A great cover letter should do four things:[1]

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  1. Introduce yourself and your skills to the hiring manager.
  2. Explain to the hiring manager why you are best suited for the job. This is done by detailing your skills and experiences and relating them to the job in question.
  3. Provided extra detail to your resume, and clarifying certain details.
  4. Explain in detail the most relevant information of your resume.

If your cover letter does these four things, you are off to a fantastic start.

But for a decent cover letter, there is more to consider…

All the information in the cover letter should be accurate and relevant to the job in question.

Many people just send the same cover letter to different companies and different jobs. This is a deadly mistake, you should assume this will be noticed, so tailor each cover letter for each job.[2]

Allow no mistakes in the cover letter.

Once you are happy with your cover letter, you need to spend a lot of time proof reading it to correct any mistakes in spelling or grammar…then proof read it again. Assume any mistakes you make will be seen and will reflect badly on you. It might help to have a trusted friend go over your cover letter as well as sometimes it can be difficult to see mistakes in your own work.

Also, consider if your cover letter is formatted correctly. Your cover letter should be formatted and structured like a letter, include contact information at the top, and address the recruiter directly by name.

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Address the hiring manager by name, make it personal.

If you are lucky the name of the hiring manager should be in the job description. If not, you may have to spend some time researching, try Linkedin, as this will give you key information on the staff of a company.

Using the name subtly creates a connection between you and the hiring manager, and as such they will notice it. Think about it, if you were going through a stack of cover letters, will you pay attention to the one that addressed you directly, or one of the (likely many) cover letters addressed to “whom it might concern”?

So far we have covered what makes a decent cover letter.

We know you don’t want just a decent cover letter, so here’s how to go pro.

1. Follow the inverted pyramid structure when writing your cover letters[3].

With the inverted pyramid structure,[4] you should place the most important, relevant information right at the top.

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Having the most important information at the top ensures that it is the first thing the recruiter sees. As the recruiter usually has to deal with many cover letters a day, its possible that they won’t be able to spend much time on each cover letter, and as such, they may only give your cover letter a quick read, some information may be missed. In this case it is vital to bring the most important information in your cover letter to the front.

2. It’s important to tell the company why you want to work for them.

Consider what values the company seem to have, perhaps they have a long and interesting history. Imagine that you want to be friends with the company. If you merely tell them all about yourself then they may become disinterested, at worse think you self obsessed. Essentially you can’t make them thing you are only applying so you can earn money or benefits.

3. Also, show your passion and enthusiasm for the company.

When writing your cover letter you should consider using emotive words like “love”, for example “I would love the chance to work for this company” this will give them the impression that to you, working for the company will not just be another job for you but something you genuinely desire. Loyalty, knowledge, and passion are all very important traits that employers look for.

4. Choose a few attributes from the job description and focus on them.

Cover letters shouldn’t be very long, so if you try to cover every single part of their job description then your cover letter will be overly long. Less is more.

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5. Always hit on the emotional side of the reader.

They are probably having a hard time going through all the cover letters and applications, so it could be useful for you to be sympathetic to that.[5] Show them how kind you can be by perhaps wishing them good luck on the job search and wish them all the best.

Featured photo credit: Flaticon via flaticon.com

Reference

[1]Resume Genius: How to Write a Cover Letter & 40+ Free Templates
[2]Monster: Cover letter basics
[3]Scott Berkun: How To Write A Good Bio
[4]Purdue Online Writing Lab: The Inverted Pyramid Structure
[5]Careercake via YouTube: 5 Steps to an Incredible Cover Letter

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Last Updated on October 15, 2018

How to Calm Down When You Are Overwhelmed: 7 Quick Ways to Try

How to Calm Down When You Are Overwhelmed: 7 Quick Ways to Try

Do you sometimes feel that you add items to your to-do list faster than you tick them off? Do you spend most of your day worrying about your lack of time?

The truth is, no matter how much we love our job, or how productive we believe we are under stress, there comes a moment when the pressure rises above boiling point. The sheer number of urgent tasks multiplies in a geometric progression. New possibilities no longer sound inspiring, they sound overwhelming and equal more work.

If that’s where you are right now – keep reading! If not, it doesn’t mean you should wait until you get there to learn how to cope with a demanding work schedule and how to calm yourself down quickly when you feel overwhelmed.

Here are 7 quick and easy tips on how to calm down when you are overwhelmed:

1. Let go of a few activities

Yes, it’s that easy! Take a look at your to-do list and ask yourself, “If I don’t do it today, will it matter a month from now?”

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Not every urgent task is important. Just like not every important, high pay-off task is urgent. The best way to keep yourself from getting overwhelmed and to manage your time is to know the difference between the two and learn to simplify your life by getting your to-do list down to three big tasks.

2. Take deep breaths to calm down

This advice sounds so simple it’s often overlooked. But it works better (and faster) than any other relaxation technique out there.

There is a direct connection between our emotional state and breathing. An anxious, frustrated or overwhelmed person breathes as if they have just finished running a marathon. A calm person breathes differently. Their breathing is deep, slow and steady. So when you have a panic attack, the best way to bring your heart rate down and to regain your cool is to change your breathing.

Try this now:

Take a slow, long deep breath in, filling your lungs with air and expanding your diaphragm. Hold your breath for four counts and then slowly release the air through your mouth. Repeat four times and notice frustration and the feeling of being overwhelmed dissolve with each long exhale of these calming breaths.

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3. Make “Just one thing” your mantra

When we feel overwhelmed by the amount of tasks on our to-do list, it’s easy to enter the ‘deer in the headlights’ state. You see deadlines approaching directly towards you, and you know that something has to be done about them, but you just don’t know where to start.

The best way to get your mind out of an ‘inactivity trance’ is to create momentum. This is what makes the “Just one thing” mantra so powerful. It helps to change our expectation that everything has to be completed right now, “or else.”

Next time you feel overwhelmed make grabbing a cup of coffee your “Just one thing.” You can do it, right? Then come back, pick one of the smallest tasks on your to-do list and tell yourself you’ll do just that one task. This is your next “Just one thing” that you will concentrate on until it’s complete. After that you can move on to the next task and so on.

It’s not “One thing at a time.” Saying this implies that there is a huge line of other tasks waiting to get done and that’s not the message you want to keep repeating to yourself. Learn how to focus here and stop getting overwhelmed.

4. Reduce the multi-tasking and multi-thinking

It’s been proven that multi-tasking is very inefficient, to the point of dumbing us down (more than smoking marijuana does). The same is true for multi-thinking, when your mind frantically jumps from one thought to another, trying to focus on and analyze several things all at once.

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Fortunately, there is help. A few minutes of meditation or brainwave music is all it takes to start feeling more relaxed, more creative and less overwhelmed.

5. Get moving

Any exercise you engage in – be it walking or dancing to your favorite beat – helps to release endorphins, the ‘feel-good’ hormones, through your body and to clear your mind.

Staying active also increases your productivity, enhances your ability to combat stress and anxiety. It also helps you to release the tension, boosting your mood and changing the thoughts that induce the sense of being overwhelmed.

The best part is you don’t have to spend hours in the gym to get the mind-soothing benefits of exercise. Even as little as 15 minutes of dancing or jogging can go a long way towards making you feel better and staying calmer.

6. Change your surroundings

We all need and deserve to take vacations from work woes and family responsibilities. Unfortunately, spending two weeks lazing on a beach, toes in the sand and a Mojito in hand, is not always an option. However, this doesn’t mean that we can’t take short ‘vacations’ from work stress and the technology buzz.

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Go outside for a few minutes and enjoy the sunshine. Stop at a park instead of driving straight home from work. Sometimes changing your surroundings and ‘spicing up your routine’ is all it takes to change your perspective on things and find creative solutions to seemingly complex and overwhelming problems.

7. Get some pet therapy

Studies have shown what most of us already guessed – our pets can be a great help during stressful moments. Simple actions such as petting or playing with your dog or cat can lower high blood pressure, boost your immune system and boost your mood.

Besides, pets can make the best conversation partners to share your frustrations with. They listen, they love you unconditionally and they never talk back or say, “I told you so.”

Final thoughts

Don’t wait for stress to hit you to start practicing these quick ways to calm down when you are overwhelmed. The best way to enjoy a worry-free life is not to push yourself to the limit of being overwhelmed and frustrated.

Featured photo credit: Dardan via unsplash.com

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