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To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

Writing a good cover letter can be one of the most difficult parts of the job application process. You may know how to structure your CV correctly, but the most efficient way of writing a cover letter can remain a mystery. We may struggle to know what exactly to cover, and what to ignore, and how to best relay this information to prospective employers.

There are hundreds of guides and templates online designed to help you craft a great cover letter. On the surface, these guides are incredibly convenient and useful. However, due to their popularity, they have the effect of making everyone’s cover letters read more or less the same. As such it can be difficult to get your cover letter noticed.

The solution? Do things differently.

There’re 4 basic rules for a good cover letter.

A great cover letter should do four things:[1]

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  1. Introduce yourself and your skills to the hiring manager.
  2. Explain to the hiring manager why you are best suited for the job. This is done by detailing your skills and experiences and relating them to the job in question.
  3. Provided extra detail to your resume, and clarifying certain details.
  4. Explain in detail the most relevant information of your resume.

If your cover letter does these four things, you are off to a fantastic start.

But for a decent cover letter, there is more to consider…

All the information in the cover letter should be accurate and relevant to the job in question.

Many people just send the same cover letter to different companies and different jobs. This is a deadly mistake, you should assume this will be noticed, so tailor each cover letter for each job.[2]

Allow no mistakes in the cover letter.

Once you are happy with your cover letter, you need to spend a lot of time proof reading it to correct any mistakes in spelling or grammar…then proof read it again. Assume any mistakes you make will be seen and will reflect badly on you. It might help to have a trusted friend go over your cover letter as well as sometimes it can be difficult to see mistakes in your own work.

Also, consider if your cover letter is formatted correctly. Your cover letter should be formatted and structured like a letter, include contact information at the top, and address the recruiter directly by name.

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Address the hiring manager by name, make it personal.

If you are lucky the name of the hiring manager should be in the job description. If not, you may have to spend some time researching, try Linkedin, as this will give you key information on the staff of a company.

Using the name subtly creates a connection between you and the hiring manager, and as such they will notice it. Think about it, if you were going through a stack of cover letters, will you pay attention to the one that addressed you directly, or one of the (likely many) cover letters addressed to “whom it might concern”?

So far we have covered what makes a decent cover letter.

We know you don’t want just a decent cover letter, so here’s how to go pro.

1. Follow the inverted pyramid structure when writing your cover letters[3].

With the inverted pyramid structure,[4] you should place the most important, relevant information right at the top.

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Having the most important information at the top ensures that it is the first thing the recruiter sees. As the recruiter usually has to deal with many cover letters a day, its possible that they won’t be able to spend much time on each cover letter, and as such, they may only give your cover letter a quick read, some information may be missed. In this case it is vital to bring the most important information in your cover letter to the front.

2. It’s important to tell the company why you want to work for them.

Consider what values the company seem to have, perhaps they have a long and interesting history. Imagine that you want to be friends with the company. If you merely tell them all about yourself then they may become disinterested, at worse think you self obsessed. Essentially you can’t make them thing you are only applying so you can earn money or benefits.

3. Also, show your passion and enthusiasm for the company.

When writing your cover letter you should consider using emotive words like “love”, for example “I would love the chance to work for this company” this will give them the impression that to you, working for the company will not just be another job for you but something you genuinely desire. Loyalty, knowledge, and passion are all very important traits that employers look for.

4. Choose a few attributes from the job description and focus on them.

Cover letters shouldn’t be very long, so if you try to cover every single part of their job description then your cover letter will be overly long. Less is more.

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5. Always hit on the emotional side of the reader.

They are probably having a hard time going through all the cover letters and applications, so it could be useful for you to be sympathetic to that.[5] Show them how kind you can be by perhaps wishing them good luck on the job search and wish them all the best.

Featured photo credit: Flaticon via flaticon.com

Reference

[1] Resume Genius: How to Write a Cover Letter & 40+ Free Templates
[2] Monster: Cover letter basics
[3] Scott Berkun: How To Write A Good Bio
[4] Purdue Online Writing Lab: The Inverted Pyramid Structure
[5] Careercake via YouTube: 5 Steps to an Incredible Cover Letter

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Arthur Peirce

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Last Updated on December 10, 2019

How to Stay Motivated and Reach Your Big Goals in Life

How to Stay Motivated and Reach Your Big Goals in Life

It is hardly a secret that the key to successfully accomplishing one goal after another is staying motivated. There are, of course, tasks which successful people may not like at all, yet they find motivation to complete them because they recognize how each particular task serves a greater goal.

So how to stay motivated most of the time? Here are 5 simple yet effective ways on how to stay motivated and get what you want:

1. Find Your Good Reasons

Anything you do, no matter how simple, has a number of good reasons behind it.

You may not be able to find good reasons to do some tasks at first but, if you take just a few moments to analyze them, you will easily spot something good. We also have many tasks which don’t need any reasoning at all – we’ve been doing them for so long that they feel natural.

If you’re ever stuck with some tasks you hate and there seems to be no motivation to complete it whatsoever, here’s what you need to do: find your good reasons.

Even when you set goals, there needs to be reasons behind these goals. They may not be obvious, but stay at it until you see some, as this will bring your motivation back and will help you finish the task.

Some ideas for what a good reason can be:

  • A material reward – quite often, you will get paid for doing something you normally don’t like doing at all.
  • Personal gain – you will learn something new or will perhaps improve yourself in a certain way.
  • A feeling of accomplishment – at least you’ll be able to walk away feeling great about finding the motivation and courage to complete such a tedious task.
  • A step closer to your bigger goal – even the biggest accomplishments in history have started small and relied on simple and far less pleasant tasks than you might be working on. Every task you complete brings you closer to the ultimate goal, and acknowledging this always feels good.

2. Make It Fun

When it comes to motivation, attitude is everything. Different people may have completely opposite feelings towards the same task: some will hate it, others will love it.

Why do you think this happens? It’s simple: some of us find ways to make any task interesting and fun to do!

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Take sports for example. Visiting your local gym daily for a half-an-hour workout session sounds rather boring to some. Yet many others love the idea!

They like exercising not only because they recognize the good reasons behind it, but simply because it’s fun! At certain time of their daily schedule, they find going to gym to be the best thing to do, simply because nothing else will fit their time and lifestyle so perfectly.

Depending on how you look at it, you can have fun doing just about anything! Just look for ways of having fun, and you’ll find them!

A simple approach is to start working on any task by asking yourself a few questions:

  • How can I enjoy this task?
  • What can I do to make this task fun for myself and possibly for others?
  • How can I make this work the best part of my day?

As long as you learn to have the definite expectation of any task being potentially enjoyable, you will start to feel motivated.

Some of you will probably think of a thing or two which are valid exceptions from this statement, like something you always hate doing no matter how hard you try making it fun. You’re probably right, and that’s why I don’t claim everything to be fun.

However, most tasks have a great potential of being enjoyable, and so looking for ways to have fun while working is definitely a good habit to acquire.

3. Change Your Approach And Don’t Give Up

When something doesn’t feel right, it’s always a good time to take a moment and look for a different approach for the task.

You may be doing everything correctly and most efficiently, but such approach isn’t necessarily the most motivating one. Quite often, you can find a number of obvious tweaks to your current approach which will both change your experience and open up new possibilities.

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That’s why saying “one way or another” is so common — if you really want to accomplish your goal, there is always a way; and most likely, there’s more than one way.

If a certain approach doesn’t work for you, find another one, and keep trying until you find the one which will both keep you motivated and get you the desired results.

Some people think that trying a different approach means giving up. They take pride in being really stubborn and refusing to try any other options on their way towards the goal.

My opinion on this is that the power of focus is great, but you should be focusing on your goal, and not limiting your options by focusing on just one way to accomplish it it.

4. Recognize Your Progress

Everything you may be working on can be easily split into smaller parts and stages. For most goals, it is quite natural to split the process of accomplishing them into smaller tasks and milestones. There are a few reasons behind doing this, and one of them is tracking your progress.

We track our progress automatically with most activities. But to stay motivated, you need to recognize your progress, not merely track it.

Here’s how tracking and recognizing your progress is different:

Tracking is merely taking a note of having reached a certain stage in your process. Recognizing is taking time to look at a bigger picture and realize where exactly you are, and how much more you have left to do.

For example, if you’re going to read a book, always start by going through the contents table. Getting familiar with chapter titles and memorizing their total number will make it easier for you to recognize your progress as you read. Confirming how many pages your book has before starting it is also a good idea.

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You see, reading any book you will be automatically looking at page numbers and chapter titles, but without knowing the total number of pages, this information will have little meaning.

Somehow, it is human nature to always want things to happen in short term or even at once. Even though we split complex tasks into simpler actions, we don’t quite feel the satisfaction until all is done and the task is fully complete.

For many scenarios though, the task is so vast that such approach will drain all the motivation out of you long before you have a chance to reach your goal. That’s why it is important to always take small steps and recognize the positive different and progress made. This is how your motivation can sustain in long term.

5. Reward Yourself

This is a trick everyone likes: rewarding yourself is always pleasant. This is also one of the easiest and at the same time most powerful ways to stay motivated!

Feeling down about doing something? Dread the idea of working on some task? Hate the whole idea of working? You’re not alone.

Right from the beginning, agree on some deliverables which will justify yourself getting rewarded. As soon as you get one of the agreed results, take time to reward yourself in some way.

For some tasks, just taking a break and relaxing for a few minutes will do.

For others, you may want to get a fresh cup of coffee and even treat yourself a dessert.

For even bigger and more demanding tasks, reward yourself by doing something even more enjoyable, like going to a cinema or taking a trip to some place nice, or even buying yourself something.

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Your progress may not seem to others like anything worth celebrating but, take time and do it anyway! It is your task and your reward, so any ways to stay motivated are good.

The more you reward yourself for the honestly made progress, the more motivated you will feel about reaching new milestones, thus finally accomplishing your goal.

Mix and Match

Now that you have these five ways of staying motivated, it is a good moment to give you the key to them all: mix and match!

Pick one of the techniques and apply it to your situation. If it doesn’t work, or if you simply want to get more motivated, try another technique right way. Mix different approaches and match them to your task for the best results.

Just think about it: Finding good reasons to work on your task is bound to helping you feel better; and identifying ways to make it fun will help you enjoy the task even more.

Or, if you plan a few points for easier tracking of your progress and on top of that, agree on rewarding yourself as you go; this will make you feel most motivated about anything you have to work through.

More to Boost Your Motivation

Featured photo credit: Lucas Lenzi via unsplash.com

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