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To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

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To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

Writing a good cover letter can be one of the most difficult parts of the job application process. You may know how to structure your CV correctly, but the most efficient way of writing a cover letter can remain a mystery. We may struggle to know what exactly to cover, and what to ignore, and how to best relay this information to prospective employers.

There are hundreds of guides and templates online designed to help you craft a great cover letter. On the surface, these guides are incredibly convenient and useful. However, due to their popularity, they have the effect of making everyone’s cover letters read more or less the same. As such it can be difficult to get your cover letter noticed.

The solution? Do things differently.

There’re 4 basic rules for a good cover letter.

A great cover letter should do four things:[1]

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  1. Introduce yourself and your skills to the hiring manager.
  2. Explain to the hiring manager why you are best suited for the job. This is done by detailing your skills and experiences and relating them to the job in question.
  3. Provided extra detail to your resume, and clarifying certain details.
  4. Explain in detail the most relevant information of your resume.

If your cover letter does these four things, you are off to a fantastic start.

But for a decent cover letter, there is more to consider…

All the information in the cover letter should be accurate and relevant to the job in question.

Many people just send the same cover letter to different companies and different jobs. This is a deadly mistake, you should assume this will be noticed, so tailor each cover letter for each job.[2]

Allow no mistakes in the cover letter.

Once you are happy with your cover letter, you need to spend a lot of time proof reading it to correct any mistakes in spelling or grammar…then proof read it again. Assume any mistakes you make will be seen and will reflect badly on you. It might help to have a trusted friend go over your cover letter as well as sometimes it can be difficult to see mistakes in your own work.

Also, consider if your cover letter is formatted correctly. Your cover letter should be formatted and structured like a letter, include contact information at the top, and address the recruiter directly by name.

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Address the hiring manager by name, make it personal.

If you are lucky the name of the hiring manager should be in the job description. If not, you may have to spend some time researching, try Linkedin, as this will give you key information on the staff of a company.

Using the name subtly creates a connection between you and the hiring manager, and as such they will notice it. Think about it, if you were going through a stack of cover letters, will you pay attention to the one that addressed you directly, or one of the (likely many) cover letters addressed to “whom it might concern”?

So far we have covered what makes a decent cover letter.

We know you don’t want just a decent cover letter, so here’s how to go pro.

1. Follow the inverted pyramid structure when writing your cover letters[3].

With the inverted pyramid structure,[4] you should place the most important, relevant information right at the top.

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Having the most important information at the top ensures that it is the first thing the recruiter sees. As the recruiter usually has to deal with many cover letters a day, its possible that they won’t be able to spend much time on each cover letter, and as such, they may only give your cover letter a quick read, some information may be missed. In this case it is vital to bring the most important information in your cover letter to the front.

2. It’s important to tell the company why you want to work for them.

Consider what values the company seem to have, perhaps they have a long and interesting history. Imagine that you want to be friends with the company. If you merely tell them all about yourself then they may become disinterested, at worse think you self obsessed. Essentially you can’t make them thing you are only applying so you can earn money or benefits.

3. Also, show your passion and enthusiasm for the company.

When writing your cover letter you should consider using emotive words like “love”, for example “I would love the chance to work for this company” this will give them the impression that to you, working for the company will not just be another job for you but something you genuinely desire. Loyalty, knowledge, and passion are all very important traits that employers look for.

4. Choose a few attributes from the job description and focus on them.

Cover letters shouldn’t be very long, so if you try to cover every single part of their job description then your cover letter will be overly long. Less is more.

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5. Always hit on the emotional side of the reader.

They are probably having a hard time going through all the cover letters and applications, so it could be useful for you to be sympathetic to that.[5] Show them how kind you can be by perhaps wishing them good luck on the job search and wish them all the best.

Featured photo credit: Flaticon via flaticon.com

Reference

[1] Resume Genius: How to Write a Cover Letter & 40+ Free Templates
[2] Monster: Cover letter basics
[3] Scott Berkun: How To Write A Good Bio
[4] Purdue Online Writing Lab: The Inverted Pyramid Structure
[5] Careercake via YouTube: 5 Steps to an Incredible Cover Letter

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Last Updated on January 13, 2022

How to Use Travel Time Effectively

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How to Use Travel Time Effectively

Most of us associate travel and time with what we’re going to do one we get to our destination. Planning and mapping out what to do once you arrive can certainly make for a more pleasurable vacation, but there are things you can do while you are on your way that can make it even better.

Sure, you can plan for the things you’re going to do on your vacation while you are travelling en route – but what about making use of that time for other things that you don’t usually do when you’re at home? You don’t need to have your gadgets with you to do it, and you can really connect with yourself if you take the time to manage your life while heading towards your vacation destination.

Here are some great tips to help you with your time management while you travel, some of which are more conventional than others. Nonetheless, you can find out what works best for you and apply them accordingly depending on when and how you are travelling.

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1. Take Your Time Getting There

As I write this, I’m on a flight to San Francisco. Flying is the fastest way to get from place to place, and for many people it’s really the only way to travel.

But I’ve often taken the train or ferry on trips so that I have extra time without distraction to get more done. I’m not worrying about navigation or lack of space to do what I want to do. Instead I’m able to focus on getting stuff done during the time I’ve got without feeling rushed. For example, when I took the train from Vancouver to Portland, it was an eight hour trip and I managed to get a ton of writing done and closed a lot of open loops. It also was less expensive than flying, which was a bonus.

Sometimes taking the long way to get somewhere on vacation can be the best thing for you to get somewhere with your life.

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2. Go Gadget-Free

This is going to be a tough one for a lot of you. But why do you need to bring your gadgets with you when you go on vacation? It isn’t be a bad idea to leave all but one of them behind, and only pull out that one when you absolutely need to do so. In some countries, you’d be wise to be discreet with them anyway since flaunting them in front of those that are less fortunate than you isn’t a good practice. While it may not seem like flaunting to you, in different cultures it can definitely come across that way.

If you can’t go gadget-free, then at least go Internet-free. If you use a task management app that requires syncing across your multiple devices to be effective, remember that if you only have the one device with you then it can be the “master device” for the time being and will store your data locally anyway. Just sync up when you get home.

3. Reflect and Prepare

Finally, going on any sort of excursion gives you the perfect opportunity to reflect on where you’ve been. The fact you have removed yourself from where you usually are can give you a perspective that you simply can’t get when you’re at home. You may want to journal your thoughts during this time – and by taking more time to get to your destination you’ll have more time to dig deeper into it.

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After a period of reflection – however long that happens to be – you can then begin to not only prepare for the rest of your travels, you can prepare for the rest of what happens afterward. The reflection period is important, though. You need to really know where you’ve been in order to properly look at where you want to be. Time away from things gives you that chance.

Conclusion

Traveling isn’t always about where you’re going and how quickly you can get there. In fact, it’s rarely about that at all.

More often it’s where you’re at in your head that will dictate how much you benefit from traveling. So don’t just go somewhere fast. Instead, take your time on the way there and take the time to connect with not only where you are but who are while you’re there.

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If you do that, you’ll have a better chance to be who you want to be when you leave.

Featured photo credit: bruce mars via unsplash.com

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