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To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

To Nail the Job You Want, Stop Selling Yourself in Your Cover Letter

Writing a good cover letter can be one of the most difficult parts of the job application process. You may know how to structure your CV correctly, but the most efficient way of writing a cover letter can remain a mystery. We may struggle to know what exactly to cover, and what to ignore, and how to best relay this information to prospective employers.

There are hundreds of guides and templates online designed to help you craft a great cover letter. On the surface, these guides are incredibly convenient and useful. However, due to their popularity, they have the effect of making everyone’s cover letters read more or less the same. As such it can be difficult to get your cover letter noticed.

The solution? Do things differently.

There’re 4 basic rules for a good cover letter.

A great cover letter should do four things:[1]

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  1. Introduce yourself and your skills to the hiring manager.
  2. Explain to the hiring manager why you are best suited for the job. This is done by detailing your skills and experiences and relating them to the job in question.
  3. Provided extra detail to your resume, and clarifying certain details.
  4. Explain in detail the most relevant information of your resume.

If your cover letter does these four things, you are off to a fantastic start.

But for a decent cover letter, there is more to consider…

All the information in the cover letter should be accurate and relevant to the job in question.

Many people just send the same cover letter to different companies and different jobs. This is a deadly mistake, you should assume this will be noticed, so tailor each cover letter for each job.[2]

Allow no mistakes in the cover letter.

Once you are happy with your cover letter, you need to spend a lot of time proof reading it to correct any mistakes in spelling or grammar…then proof read it again. Assume any mistakes you make will be seen and will reflect badly on you. It might help to have a trusted friend go over your cover letter as well as sometimes it can be difficult to see mistakes in your own work.

Also, consider if your cover letter is formatted correctly. Your cover letter should be formatted and structured like a letter, include contact information at the top, and address the recruiter directly by name.

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Address the hiring manager by name, make it personal.

If you are lucky the name of the hiring manager should be in the job description. If not, you may have to spend some time researching, try Linkedin, as this will give you key information on the staff of a company.

Using the name subtly creates a connection between you and the hiring manager, and as such they will notice it. Think about it, if you were going through a stack of cover letters, will you pay attention to the one that addressed you directly, or one of the (likely many) cover letters addressed to “whom it might concern”?

So far we have covered what makes a decent cover letter.

We know you don’t want just a decent cover letter, so here’s how to go pro.

1. Follow the inverted pyramid structure when writing your cover letters[3].

With the inverted pyramid structure,[4] you should place the most important, relevant information right at the top.

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Having the most important information at the top ensures that it is the first thing the recruiter sees. As the recruiter usually has to deal with many cover letters a day, its possible that they won’t be able to spend much time on each cover letter, and as such, they may only give your cover letter a quick read, some information may be missed. In this case it is vital to bring the most important information in your cover letter to the front.

2. It’s important to tell the company why you want to work for them.

Consider what values the company seem to have, perhaps they have a long and interesting history. Imagine that you want to be friends with the company. If you merely tell them all about yourself then they may become disinterested, at worse think you self obsessed. Essentially you can’t make them thing you are only applying so you can earn money or benefits.

3. Also, show your passion and enthusiasm for the company.

When writing your cover letter you should consider using emotive words like “love”, for example “I would love the chance to work for this company” this will give them the impression that to you, working for the company will not just be another job for you but something you genuinely desire. Loyalty, knowledge, and passion are all very important traits that employers look for.

4. Choose a few attributes from the job description and focus on them.

Cover letters shouldn’t be very long, so if you try to cover every single part of their job description then your cover letter will be overly long. Less is more.

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5. Always hit on the emotional side of the reader.

They are probably having a hard time going through all the cover letters and applications, so it could be useful for you to be sympathetic to that.[5] Show them how kind you can be by perhaps wishing them good luck on the job search and wish them all the best.

Featured photo credit: Flaticon via flaticon.com

Reference

[1] Resume Genius: How to Write a Cover Letter & 40+ Free Templates
[2] Monster: Cover letter basics
[3] Scott Berkun: How To Write A Good Bio
[4] Purdue Online Writing Lab: The Inverted Pyramid Structure
[5] Careercake via YouTube: 5 Steps to an Incredible Cover Letter

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Last Updated on December 1, 2020

Productivity Can Be Improved By These 10 Actionable Steps

Productivity Can Be Improved By These 10 Actionable Steps

If there is any challenge that is common to everyone apart from staying happy, it’s improving personal productivity.

Nothing stimulates joy like getting things done and doing the right things. You become happier when you are focused and productive.

So what is productivity and how do we improve it?

What is Personal Productivity?

Personal productivity means different things to different individuals. Some might define personal productivity as accomplishing your milestones without failing, or setting goals and completing them.

So what, then, is personal productivity?

Personal productivity can be thought of as completing a set of tasks that moves you forward in the direction of your life purpose without causing you to sacrifice other life aspects.

Personal productivity can be improved by identifying your key objectives and what actionable steps you need to take to fulfill them.

In all of this, it’s important to remember that personal productivity is different than workplace productivity. Here’s why.

Personal Productivity Vs. Workplace Productivity

Workplace productivity deals with your level of efficiency in accomplishing corporate goals and providing goods or top-notch solutions for customers. For instance, productivity in the workplace could incorporate the speed at which you respond to a query as a customer service assistant or design a website for a web development agency.

The 4 Components of Productivity

Penny Zenker, a notable Productivity Coach, propounded four essential components of productivity: purpose, language, focus, and physiology. Let’s break these down.

Purpose

According to Penny,

“When you are on a course or purpose that goes beyond what’s in it for you or what you need to do, you gain a higher sense of being more productive and a feeling that you are working on something significant.”[1]

One way to find your sense of purpose is by answering your “Whys.”

Language

Language is another crucial component. It’s how you express yourself in describing the world around you.

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Any time you utilize negative words during self-talk, you are conditioning yourself to produce negative situations.

Productivity can be improved by paying attention to the language you use. That way, you can change your words consciously and then talk yourself into becoming more productive.

Therefore, try to change your language to improve your output!

Focus

You only have 24 hours each day. How do you guide your energy within this limited time-frame? The answer lies in being focused.

Focus is the art of directing your energy towards your objectives. It is eliminating every form of distraction and achieving your set goals.

Physiology

You need a great body to be productive. That’s why your physiology influences your level of productivity.

For instance, what you eat affects what you can do. If you continuously neglect the habit of eating healthy, you will continually undermine your performance and efficiency.

So what’s the way forward?

Take good care of your body!

Productivity can be improved by eating healthy, exercising regularly, and spending time with nature.

How to Evaluate Productivity

Evaluating your productivity is an important step as it helps you keep track of what you’re doing right and wrong on your journey to completing your goals. Try these five proven steps to keep you on track.

1. Review Your Completed To-Do Lists

One of the strategic means of assessing your productivity is by examining your completed to-do lists. You can accurately look at your activities in the past two to three weeks. Find out what you have accomplished. Estimate how many tasks, how long each task took you, and find the ones you failed to complete.

Were you distracted? Busy? Or lacking sufficient time? The essence of this assessment is to enable you find a solution that can assist you in completing your objectives on time.

2. Track Your Time

Tracking your time is highly crucial to determining your productivity level. You only have 24 hours, just like any other person. How you spend each second is what differentiates you from the rest of the world.

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While some are experts at managing their time productively, others retire at night without any significant thing they have accomplished all day.

You just can’t live your life like that.

Track your time to derive an accurate evaluation of your accomplishments and performance in your workplace.

3. Practice Accountability

While you can collaborate with an accountability partner to monitor your progress, Jones Loflin, a keynote speaker and a prolific author, also recommends that you ask yourself some reflective questions daily[2]:

  • Was I productive today or reactive?
  • Have I accomplished any of my short-term goals?
  • What took my time today?
  • Who is excited that I was part of their day?
  • What did I accomplish today that will relieve me of stress tomorrow?
  • What did I fail to do that can make my tomorrow worse off?

While you don’t have to ask all these questions each day, you can ask them at intervals throughout the week.

You can also practice journaling or blog about your experience.

4. Allocate a Time-frame for Your Goals

Establishing a timeline is one of the requirements for creating SMART goals. You can determine if you have accomplished your objectives when you have a time period as a point of reference. You provide yourself a timeline to implement your tasks when you assign deadlines for all your milestones.

That way, you can detect when you are not meeting your deadlines and quickly get back on track.

5. Complete a Weekly Review

The best time to audit your accomplishment is the weekend and not the end of the year. Create time each week to evaluate your objectives and track your outcomes. Find out which stage you are in, and determine how you can tweak your schedules and routines to better achieve your aims.

How to Improve Productivity

Tracking productivity is important, but it’s all for naught if you’re unable to improve your productivity in the face of difficulties. Productivity can be improved by incorporating these simple things into your life.

1. Exercise

Do this first thing when you wake up. According to research, exercise, especially team exercise, can enhance your mood for up to 12 hours after a workout.[3]

Therefore, if you care to have a productive day, invest your first 20 minutes in physical exercises.

Nothing energizes you like physical exercises, and productivity can be improved by a boost in your energy level.

2. Prioritize the Most Critical Tasks

Everyone has specific activities that count the most. An important step is to identify three things that add value to your life’s purpose.

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What three things produce the most income?

What three things generate the highest impact?

Delete the “additional stuff” as much as you can. This action will enable you to enjoy the importance of focusing on your most important activities.

3. Allocate Less Time for Major Projects

Time is like a new mansion. You fill a new house with furniture and fittings, just as you load each block of your time with activities.

So here’s a practical approach you can apply.

Reduce the amount of time you assign for a critical task.

That will help you to focus and stay productive. It will also optimize your energy level and help you get things done faster.

4. Chunk Your House Chores

Now that you are working from home, housekeeping activities can become your greatest distractions.

You don’t have to worry about that.

Instead of performing those tasks at any time of the day, sort them out in an organized block. Then, schedule the blocks and take them out when you are tired or need a mental break.

5. Learn to Say No

That does not mean you are not polite. It’s important to protect your time by saying no as often as you say yes.

Time is a great asset; you cannot waste it trying to please everyone.

6. Schedule Free Time

Don’t let your free time just happen. It should not also be a product of “if you have a chance.”

Plan it!

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Set out fun things to do during those free periods. It could be watching a new movie or playing an exciting game. Let it be something that you love so you can anticipate it.

Productivity can be improved by an increased level of happiness, which we can improve during those crucial moments of free time.

7. Take a Productivity Nap

A quick nap has the ability to boost your creativity, retention, and focus.[4]

Midday siestas can supercharge your productivity, so don’t overwork yourself; take a nap!

8. Use Your Mind to Think, Not to Recollect

Never clutter your mind with mental lists of things you need to remember.

Instead, write those things down and focus your mind on how to do them better. Avoid wasting your mental energy on remembering important ideas, and let papers take care of that.

9. Turn off Notifications

Turn off email dings, phone buzzes, and pop-ups. Every notification distracts you from the most important task, so eliminating them is an important step if you want to focus your energy.

Go notification-free, and once or twice each out, check for a few minutes if you’ve missed an urgent call or a message.

Most of the time, you will discover you haven’t missed anything and that the time you gained was better spent being productive.

10. Create Room for Reflection

Block about 20 to 30 minutes of your working time for reflection.

Close the door and reflect. You can also take a walk during this period. Exercising this way can aid your thinking as it encourages focused energy and relaxation.[5]

Bonus Point: Use the 2-Minute Rule

In his book Getting Things Done, David Allen recommends:

“When an activity requires less than two minutes, do not schedule it, do not set it aside for a later time, do not set a reminder — just do them instantly.”

Bottom Line

Productivity can be improved by the ten actionable steps mentioned above. Don’t forget to do the most important things first, allocate limited time for them, and focus like a laser to achieve your milestones.

Don’t forget the two-minute rule! If you can get it done quickly, get it done now.

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Featured photo credit: Carl Heyerdahl via unsplash.com

Reference

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