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Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

How important is social media when applying for jobs?

Is anyone really bothering to look at your LinkedIn profile?

Well, it’s been found that 93% of hiring managers look at social media profiles before deciding whether or not to hire someone. [1]

You can’t argue with that number.

Whether you like it or not, social media does play a big role in the hiring process.

If you’re looking for a job, you need to find out how to optimize your profiles to impress potential employers.

Read on to find out exactly what to do.

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Which social networks matter most?

Let’s say you only have a limited amount of time to work on getting your social media profiles up to scratch.

Which should you focus on?

Well, there’s been some handy research from Jobvite which gives us all the details on how recruiters use social media. [2]

LinkedIn. 79% of recruiters have hired using LinkedIn. It’s used throughout the process – to search for, get in touch with, and vet candidates.

Facebook. 26% of recruiters have hired through Facebook, and two thirds use it to vet candidates before interviews.

Twitter. Only 14% of recruiters said they had hired using Twitter, and it’s used less than Facebook for vetting.

So, if you only have time to optimize one of your social media profiles, make it LinkedIn.

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You should also take some time to ensure that there’s nothing too damaging on your Twitter or Facebook profiles, just in case your potential employer decides to check these out too.

However, job offers can come from unlikely places, so it’s worth fully optimizing all your profiles if you can.

How do you create social media profiles that make a good first impression?

Ready to start getting job offers through social media?

Here’s exactly what you need to do to create winning profiles on each of the main social networks.

How to optimize your Facebook profile

Before you start optimizing your Facebook profile, it’s important to remove anything that could directly hurt your chances of getting a job.

Here’s what you should watch out for:

  • References to illegal drugs. 83% of recruiters said these were a strong turn-off.
  • Sexual posts. 70% of recruiters weren’t keen on these.
  • Swearing. Two thirds of recruiters dislike too much profanity.
  • Posts about guns. More than half of recruiters dislike these.
  • Posts about alcohol. 44% of recruiters said these could cause concern.

Of course, this is only a general guide, and you should use your own judgement.

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If you’re applying for a job as an addiction counsellor, appropriate references to illegal drugs could be fine. Equally, if you’re looking to enter the adult industry, sexual posts probably won’t be a problem.

As well as the content of your posts, you should consider the way they’re written – 66% of hiring managers said they’d hold poor spelling and grammar against applicants.

Time to start proofreading those statuses.

It’s also good practice to keep a close eye on the photos you’re tagged in, and untag any that you think reflect poorly on you. By enabling Timeline Review, you can choose exactly where images are shown. [3]

So, you know what to avoid on your Facebook profile, but what should you include?

Here are some ideas:

  • Information on volunteering you’ve done. 65% of recruiters like this.
  • Information on donations to charity.
  • News relevant to the industry you’re looking to enter.
  • Achievements at your previous job.

So, keep your Facebook profile free from offensive material and post information you’d want prospective employers to see – simple.

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How to optimize your Twitter profile

All of the above advice applies to Twitter as well as Facebook, so it’s pretty easy to optimize both profiles at once.

If you’re particularly keen for employers to see your Twitter profile – maybe you’ve got lots of great content relevant to your industry, or thousands of followers – then there are way to increase discoverability.

You should:

  • Use the same profile picture as on other social networks
  • Use the same handle or username.
  • Link to your Twitter account from your other social media pages.

Staying consistent across your accounts helps recruiters remember you, and makes you appear more trustworthy.

How to optimize your LinkedIn profile

LinkedIn – it’s the ultimate place to get hired, so you want to get your profile just right.

Here’s what to do:

  • Choose a professional profile picture – not a snap taken on a night out.
  • Keep your job history up-to-date, and avoid leaving any gaps.
  • Update your education section with clear descriptions, highlighting how your qualifications make you perfect for the job you want.
  • Connect, connect, connect. The more connections you have, the more likely recruiters are to find you.
  • Follow relevant companies. This shows that you have a genuine interest in your field, and keeps you up-to-date.
  • Write an eye-catching LinkedIn summary, highlighting your best qualities.

LinkedIn is a big player in the world of recruitment, so don’t rush through your profile. You should spend just as long as you would on writing your CV, or composing a great cover letter – if not longer.

Want to make a great first impression on social media?

It’s worth taking the time to optimize all of your profile to increase your chances of landing that dream job.

Reference

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Eloise Best

Eloise is an everyday health expert and runs My Vegan Supermarket, a vegan blog and database of supermarket products.

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Last Updated on May 7, 2019

How to Detect a Wolf in Sheep’s Clothing

How to Detect a Wolf in Sheep’s Clothing

Work in any competitive field long enough, and you’re bound to run into a wolf in sheep’s clothing. It’s a powerful image. A shepherd watches over his flock to protect them from harm. He’d chase away any predator that tried to make its way into the flock. A clever wolf wearing the skin of a sheep as a disguise can sneak by the vigilant shepherd and get into the herd undetected.

The story isn’t just a colorful description–it’s a warning to all of us to beware the wolf in sheep’s clothing. They may seem innocent, but they have ulterior motives. They’ll use different tactics to camouflage their intentions.

The person who is kind to you, but undercuts you when you aren’t around is a wolf in disguise. A wolf in sheep’s clothing might pick your brain for ideas and then pass them off as their own to get a promotion. They’re always looking out for themselves at the expense of everyone around them.

Wearing a Disguise Has Its Advantages

People don’t go out of their way to manipulate others unless they’re getting something out of it. Hiding their intentions gives wolves the chance to manipulate other people to advance their own agenda. They know that what they’re trying to do wouldn’t be popular, or it might cause struggle if they presented themselves honestly.

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    They’ll be able to do what they want with less interference if they put on an act. By the time people figure out their true motives, the wolf has what it wants.

    Signs That Someone Is a Wolf in Disguise

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        1. They live to take power instead of empowering others. A wolf uses people as stepping stones to get the things that they want. They don’t care what happens to anyone else.[1] A wolf at work might make you look bad during a presentation to make themselves look amazing in front of the boss.
        2. Wolves seem sweet on the outside, but they’ll show you their teeth. If wolves revealed their true identity, people wouldn’t associate with them. They develop a friendly or kind persona, but they can’t keep up the act 24/7. Eventually, they’ll reveal their aggressive tendencies. A wealthy person who likes to break the law may make sizable charitable donations to convince people that they are kind and thoughtful. These donations largely keep them out of trouble, but if someone calls them out, they destroy that person’s reputation to stifle the criticism.
        3. They manipulate through emotions to get what they want. Wolves know that they can get ahead by appealing to your emotions. They find out what you want and need, and they give you just enough to keep you quiet and compliant. Imagine that your boss is a wolf in sheep’s clothing, and you want to ask for a vacation. She might try to play on your guilt and feelings of insecurity to get you to skip vacation or take fewer days off.
        4. A wolf will charm you first. Wolves are experts at manipulating the people around them. They appear interested in whatever you’re doing, and you’ll get the impression that they care. After they get you where they want you, they do just enough to keep you on the hook. This is the coworker who may start out being your friend, but they end up dumping responsibility onto you. When they see that you are growing frustrated, they’ll surprise you with something to charm you some more. Then, they’ll continue to do whatever they want.
        5. Their stories are full of holes.  Calling a wolf out is the surest way to make them squirm. When this person tries to come up with a story, it won’t make much sense because they are improvising.[2] The classic example of this is the significant other that you suspect has cheated on you. When you ask them why they came home so late, they’ll either become upset with you, or they’ll make up a weak explanation.

        How to Spot a Wolf

          Know What’s Real So You Can Spot the Phony

          Do some homework so that you have as much of the story as possible before you work with them. Research how they respond in certain situations, or give them hypothetical problems to see how they respond.

          A job applicant might tell you that she’s always positive and thinks of herself as a team-player. That’s what every employer wants to hear. During the interview you ask applicants to work in groups to solve a problem to see how they handle the situation. The applicant “positive team-player” is bossy and negative. You’ve spotted the wolf.

          A wolf will tell you something that ultimately benefits them. Gather evidence that proves or disproves their position, and see what happens. Chances are, when you choose the side that supports their agenda, they’ll act like your best friend. If you disagree, they’ll become aggressive.

          Spotting a potential wolf–especially if you are one of the sheep–can present you with some challenges. If your gut tells you that a wolf is lurking among all the other sheep, pay attention, and make sure you take the next step.

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          Ask Questions, the More the Better

          There’s nothing wrong with asking questions to uncover the truth. The safety of everyone in your group is at risk. Since wolves often make up stories, you may be able to call them out when their tales lack details.

          When they state an opinion, ask “Why do you think that?” or “How do you know it’s like that?” They’ll have trouble coming up with enough information to pull off the lie.

          Since wolves are always pretending to be something they aren’t, they don’t usually have a clearly thought-out reason for what they say. In a debate, they won’t understand the root of an issue.

          They may also tell you what they think you want to hear, but when pressed for more information, they won’t have anything to add. Their knowledge is superficial. No matter how much you try to encourage discussion, they will not be able to carry on a conversation about the subject.

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          Wolves Are Everywhere

          As much as we want to believe that everyone has the best intentions, it isn’t always the case. Some people only do things to benefit themselves, and they don’t care who they hurt in the process.

          Wolves in sheep’s clothing can be found in almost every setting. You can’t get rid of them, but if you can spot them, you can avoid falling into their traps.

          Reference

          [1] Association of Biblical Counselors: Three Ways to Spot a Wolf in Sheep’s Clothing
          [2] Power of Positivity: Beware of a wolf in sheep’s clothing

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