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Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

How important is social media when applying for jobs?

Is anyone really bothering to look at your LinkedIn profile?

Well, it’s been found that 93% of hiring managers look at social media profiles before deciding whether or not to hire someone. [1]

You can’t argue with that number.

Whether you like it or not, social media does play a big role in the hiring process.

If you’re looking for a job, you need to find out how to optimize your profiles to impress potential employers.

Read on to find out exactly what to do.

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Which social networks matter most?

Let’s say you only have a limited amount of time to work on getting your social media profiles up to scratch.

Which should you focus on?

Well, there’s been some handy research from Jobvite which gives us all the details on how recruiters use social media. [2]

LinkedIn. 79% of recruiters have hired using LinkedIn. It’s used throughout the process – to search for, get in touch with, and vet candidates.

Facebook. 26% of recruiters have hired through Facebook, and two thirds use it to vet candidates before interviews.

Twitter. Only 14% of recruiters said they had hired using Twitter, and it’s used less than Facebook for vetting.

So, if you only have time to optimize one of your social media profiles, make it LinkedIn.

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You should also take some time to ensure that there’s nothing too damaging on your Twitter or Facebook profiles, just in case your potential employer decides to check these out too.

However, job offers can come from unlikely places, so it’s worth fully optimizing all your profiles if you can.

How do you create social media profiles that make a good first impression?

Ready to start getting job offers through social media?

Here’s exactly what you need to do to create winning profiles on each of the main social networks.

How to optimize your Facebook profile

Before you start optimizing your Facebook profile, it’s important to remove anything that could directly hurt your chances of getting a job.

Here’s what you should watch out for:

  • References to illegal drugs. 83% of recruiters said these were a strong turn-off.
  • Sexual posts. 70% of recruiters weren’t keen on these.
  • Swearing. Two thirds of recruiters dislike too much profanity.
  • Posts about guns. More than half of recruiters dislike these.
  • Posts about alcohol. 44% of recruiters said these could cause concern.

Of course, this is only a general guide, and you should use your own judgement.

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If you’re applying for a job as an addiction counsellor, appropriate references to illegal drugs could be fine. Equally, if you’re looking to enter the adult industry, sexual posts probably won’t be a problem.

As well as the content of your posts, you should consider the way they’re written – 66% of hiring managers said they’d hold poor spelling and grammar against applicants.

Time to start proofreading those statuses.

It’s also good practice to keep a close eye on the photos you’re tagged in, and untag any that you think reflect poorly on you. By enabling Timeline Review, you can choose exactly where images are shown. [3]

So, you know what to avoid on your Facebook profile, but what should you include?

Here are some ideas:

  • Information on volunteering you’ve done. 65% of recruiters like this.
  • Information on donations to charity.
  • News relevant to the industry you’re looking to enter.
  • Achievements at your previous job.

So, keep your Facebook profile free from offensive material and post information you’d want prospective employers to see – simple.

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How to optimize your Twitter profile

All of the above advice applies to Twitter as well as Facebook, so it’s pretty easy to optimize both profiles at once.

If you’re particularly keen for employers to see your Twitter profile – maybe you’ve got lots of great content relevant to your industry, or thousands of followers – then there are way to increase discoverability.

You should:

  • Use the same profile picture as on other social networks
  • Use the same handle or username.
  • Link to your Twitter account from your other social media pages.

Staying consistent across your accounts helps recruiters remember you, and makes you appear more trustworthy.

How to optimize your LinkedIn profile

LinkedIn – it’s the ultimate place to get hired, so you want to get your profile just right.

Here’s what to do:

  • Choose a professional profile picture – not a snap taken on a night out.
  • Keep your job history up-to-date, and avoid leaving any gaps.
  • Update your education section with clear descriptions, highlighting how your qualifications make you perfect for the job you want.
  • Connect, connect, connect. The more connections you have, the more likely recruiters are to find you.
  • Follow relevant companies. This shows that you have a genuine interest in your field, and keeps you up-to-date.
  • Write an eye-catching LinkedIn summary, highlighting your best qualities.

LinkedIn is a big player in the world of recruitment, so don’t rush through your profile. You should spend just as long as you would on writing your CV, or composing a great cover letter – if not longer.

Want to make a great first impression on social media?

It’s worth taking the time to optimize all of your profile to increase your chances of landing that dream job.

Reference

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Eloise Best

Content Writer

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Last Updated on February 19, 2019

Why a Life Without Pain Is the Guarantee to True Suffering

Why a Life Without Pain Is the Guarantee to True Suffering

No one wants to suffer. As a general rule, people like to avoid hurt and pain as much as possible. As a species, humans want a painless existence so much that scientists make a living trying to create it.

People can now choose “pain-free” labor for babies, and remedies to cure back pain, headaches, body-pains and even mental pains are a dime a dozen. Beyond medicine, we also work hard to experience little pain even when it comes to loss; often times we believe a breakup won’t hurt as much if we are the ones to call it off.

But would a world without pain truly be painless? It’s unlikely. In fact, it would probably be painful exactly for that reason.

If people never experienced hurt, they wouldn’t know what it was. On the surface level, that seems like a blessing, but think for a moment: if we didn’t know pain, how would we know peace? If you don’t know you’ve hurt or been hurt, how would you know that you need to heal? Imagine someone only knowing they have an incurable cancer at the final stage because no obvious symptoms have appeared at early stages.

Without the feeling of pain, people won’t be aware of dangerous situations—what should or shouldn’t do for survival.

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Pain Is Our Guardian

Pain serves to protect human beings from harmful actions. It’s the same reason parents teach babies that fire equals hot, and that hot equals hurt. Should the baby still place its hand in a fire or on a stove, the intense pain remains so memorable, that the child is certain never to repeat that action.

In the same way, pain within human bodies can serve as a warning that something is not right. Because you know what it is to feel “well,” you know what it is to feel poorly.[1]

Along with serving as a teacher of what not to do, pain also teaches you what you are made of in terms of what you can handle as an individual.

While the cliche, “What doesn’t kill you makes you stronger” is a tired term, it’s used excessively for a reason: it’s true. Pain helps you learn to cope with life’s inevitable difficulties and sadnesses— to develop the grit it takes to push past hardships and carry on.

Whether it’s a shattering pain, like the loss of a loved one or a debilitating accident, pain affects everyone differently. But it still affects everyone. Take a breakup as an example, anyone who has experienced it knows it can hurt to the point of feeling physical. Especially the first breakup. At a young age, it feels like the loss of the only love you’ll ever know. As you grow and learn, you realize you’re more resilient with every ended relationship.

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No Pain, No Happiness

You only know happiness when you have known pain. While the idea of constant happiness sounds nice, there is little chance it would be. Without the comparison to happiness, there’s no reason to be grateful for it. That is to say, without ever knowing sadness or pain, you would have no reason to be grateful for happiness.

In reality, there is always something missing, or something unpleasant, but it is only through those realizations that you know to be grateful when you feel you have it all. Read more about why happiness and pain have to exist together: Chasing Happiness Won’t Make You Happy

In a somewhat counter-intuitive finding, researchers found one of the things that brings about the most happiness is challenge. When people are tested, they experience a greater sense of accomplishment and happiness when they are successful. It is largely for this reason that low-income individuals can often feel happier than those who have a sense of wealth.[2]

This is a great thing to remember the next time you feel you would be happier if you just had a little more cash.

Avoiding Pain Leads to More Suffering

Pain is inevitable, embrace it positively. Anyone who strives to have a painless life is striving for perfectionism; and perfectionism guarantees sadness because nothing will ever be perfect.

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This isn’t a bleak outlook, but rather a truthful one. The messy moments in life tend to create the best memories and gratitude. Pain often serves as a reminder of lessons learned, much like physical scars on the body.

Pain will always be painful, but it’s the hurt feelings that help wiser decisions be made.

Allow Room for the Inevitable

Learning how to tolerate pain, especially the emotional kind, is a valuable lesson.

Accepting and feeling pain makes you human. There is no weakness in that. Weakness only comes when you try to blame your own pain on someone else, expecting the blame to alleviate your hurting. There’s a saying,

“Holding on to anger is like drinking poison and expecting your enemy to die.”

Think back to the last time you were really angry with someone. Maybe you were hurt because you got laid off from a job. You felt angry and that anger caused so much pain that you could feel it in a physical way. Being angry and blaming your ex boss for that pain didn’t affect him or her in any way; you’re the only one who lost sleep over it.

The healthier thing to do in a situation like that is acknowledge your pain and the anger along with it. Accept it and explore it in an introspective way. How can you learn and grow? What is at the root of that pain? Are you truly hurting and angry about being laid off, or is the pain more a correlation to you feeling like you failed?

While uncomfortable, exploring your pain is a way to raise your self-awareness. By understanding more about yourself, you know how to deal with similar situations in the future. You can never expect to be numb to difficult situations, but you will learn to better prepare financially for the loss of a job and be grateful for an income since you now know nothing is promised (no matter how much you work or how deserving you may feel).

Pain Hurts, but Numbness Would Be Worse

Pain does not feel good, but the bad feeling of it will help you learn and grow. It makes the sweet moments in life even sweeter and the gratitude more sincere.

To have a happier and more successful life, you don’t learn from success or accomplishment, but through pain and failures. For it is in those moments that you learn how to do better in the future or at least cope a little more easily.

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You are the strong person you are today because of the hardships this life has presented to you. While you may have felt out of control when those hard times came, the one thing you will always have control over is how you choose to react to things. The next time you hurt or you’re angry or sad, acknowledge it and allow yourself to ruminate in it. Then take a deep breath and start learning from that pain. You’ve got this!

Featured photo credit: Stocksnap via stocksnap.io

Reference

[1] University of Calgary: Why is Pain Important?
[2] Greater Good Magazine: The Importance of Pain

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