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Last Updated on March 10, 2021

Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

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Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

How important is social media when applying for jobs?

Is anyone really bothering to look at your LinkedIn profile?

Well, it’s been found that 93% of hiring managers look at social media profiles before deciding whether or not to hire someone. [1]

You can’t argue with that number.

Whether you like it or not, social media does play a big role in the hiring process.

If you’re looking for a job, you need to find out how to optimize your profiles to impress potential employers.

Read on to find out exactly what to do.

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Which social networks matter most?

Let’s say you only have a limited amount of time to work on getting your social media profiles up to scratch.

Which should you focus on?

Well, there’s been some handy research from Jobvite which gives us all the details on how recruiters use social media. [2]

LinkedIn. 79% of recruiters have hired using LinkedIn. It’s used throughout the process – to search for, get in touch with, and vet candidates.

Facebook. 26% of recruiters have hired through Facebook, and two thirds use it to vet candidates before interviews.

Twitter. Only 14% of recruiters said they had hired using Twitter, and it’s used less than Facebook for vetting.

So, if you only have time to optimize one of your social media profiles, make it LinkedIn.

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You should also take some time to ensure that there’s nothing too damaging on your Twitter or Facebook profiles, just in case your potential employer decides to check these out too.

However, job offers can come from unlikely places, so it’s worth fully optimizing all your profiles if you can.

How do you create social media profiles that make a good first impression?

Ready to start getting job offers through social media?

Here’s exactly what you need to do to create winning profiles on each of the main social networks.

How to optimize your Facebook profile

Before you start optimizing your Facebook profile, it’s important to remove anything that could directly hurt your chances of getting a job.

Here’s what you should watch out for:

  • References to illegal drugs. 83% of recruiters said these were a strong turn-off.
  • Sexual posts. 70% of recruiters weren’t keen on these.
  • Swearing. Two thirds of recruiters dislike too much profanity.
  • Posts about guns. More than half of recruiters dislike these.
  • Posts about alcohol. 44% of recruiters said these could cause concern.

Of course, this is only a general guide, and you should use your own judgement.

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If you’re applying for a job as an addiction counsellor, appropriate references to illegal drugs could be fine. Equally, if you’re looking to enter the adult industry, sexual posts probably won’t be a problem.

As well as the content of your posts, you should consider the way they’re written – 66% of hiring managers said they’d hold poor spelling and grammar against applicants.

Time to start proofreading those statuses.

It’s also good practice to keep a close eye on the photos you’re tagged in, and untag any that you think reflect poorly on you. By enabling Timeline Review, you can choose exactly where images are shown. [3]

So, you know what to avoid on your Facebook profile, but what should you include?

Here are some ideas:

  • Information on volunteering you’ve done. 65% of recruiters like this.
  • Information on donations to charity.
  • News relevant to the industry you’re looking to enter.
  • Achievements at your previous job.

So, keep your Facebook profile free from offensive material and post information you’d want prospective employers to see – simple.

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How to optimize your Twitter profile

All of the above advice applies to Twitter as well as Facebook, so it’s pretty easy to optimize both profiles at once.

If you’re particularly keen for employers to see your Twitter profile – maybe you’ve got lots of great content relevant to your industry, or thousands of followers – then there are way to increase discoverability.

You should:

  • Use the same profile picture as on other social networks
  • Use the same handle or username.
  • Link to your Twitter account from your other social media pages.

Staying consistent across your accounts helps recruiters remember you, and makes you appear more trustworthy.

How to optimize your LinkedIn profile

LinkedIn – it’s the ultimate place to get hired, so you want to get your profile just right.

Here’s what to do:

  • Choose a professional profile picture – not a snap taken on a night out.
  • Keep your job history up-to-date, and avoid leaving any gaps.
  • Update your education section with clear descriptions, highlighting how your qualifications make you perfect for the job you want.
  • Connect, connect, connect. The more connections you have, the more likely recruiters are to find you.
  • Follow relevant companies. This shows that you have a genuine interest in your field, and keeps you up-to-date.
  • Write an eye-catching LinkedIn summary, highlighting your best qualities.

LinkedIn is a big player in the world of recruitment, so don’t rush through your profile. You should spend just as long as you would on writing your CV, or composing a great cover letter – if not longer.

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Want to make a great first impression on social media?

It’s worth taking the time to optimize all of your profile to increase your chances of landing that dream job.

Reference

More by this author

Eloise Best

Eloise is an everyday health expert and runs My Vegan Supermarket, a vegan blog and database of supermarket products.

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Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

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15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

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