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Last Updated on March 10, 2021

Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

Don’t Just Work on Your CV. Look at Your Social Media Profiles Too

How important is social media when applying for jobs?

Is anyone really bothering to look at your LinkedIn profile?

Well, it’s been found that 93% of hiring managers look at social media profiles before deciding whether or not to hire someone. [1]

You can’t argue with that number.

Whether you like it or not, social media does play a big role in the hiring process.

If you’re looking for a job, you need to find out how to optimize your profiles to impress potential employers.

Read on to find out exactly what to do.

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Which social networks matter most?

Let’s say you only have a limited amount of time to work on getting your social media profiles up to scratch.

Which should you focus on?

Well, there’s been some handy research from Jobvite which gives us all the details on how recruiters use social media. [2]

LinkedIn. 79% of recruiters have hired using LinkedIn. It’s used throughout the process – to search for, get in touch with, and vet candidates.

Facebook. 26% of recruiters have hired through Facebook, and two thirds use it to vet candidates before interviews.

Twitter. Only 14% of recruiters said they had hired using Twitter, and it’s used less than Facebook for vetting.

So, if you only have time to optimize one of your social media profiles, make it LinkedIn.

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You should also take some time to ensure that there’s nothing too damaging on your Twitter or Facebook profiles, just in case your potential employer decides to check these out too.

However, job offers can come from unlikely places, so it’s worth fully optimizing all your profiles if you can.

How do you create social media profiles that make a good first impression?

Ready to start getting job offers through social media?

Here’s exactly what you need to do to create winning profiles on each of the main social networks.

How to optimize your Facebook profile

Before you start optimizing your Facebook profile, it’s important to remove anything that could directly hurt your chances of getting a job.

Here’s what you should watch out for:

  • References to illegal drugs. 83% of recruiters said these were a strong turn-off.
  • Sexual posts. 70% of recruiters weren’t keen on these.
  • Swearing. Two thirds of recruiters dislike too much profanity.
  • Posts about guns. More than half of recruiters dislike these.
  • Posts about alcohol. 44% of recruiters said these could cause concern.

Of course, this is only a general guide, and you should use your own judgement.

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If you’re applying for a job as an addiction counsellor, appropriate references to illegal drugs could be fine. Equally, if you’re looking to enter the adult industry, sexual posts probably won’t be a problem.

As well as the content of your posts, you should consider the way they’re written – 66% of hiring managers said they’d hold poor spelling and grammar against applicants.

Time to start proofreading those statuses.

It’s also good practice to keep a close eye on the photos you’re tagged in, and untag any that you think reflect poorly on you. By enabling Timeline Review, you can choose exactly where images are shown. [3]

So, you know what to avoid on your Facebook profile, but what should you include?

Here are some ideas:

  • Information on volunteering you’ve done. 65% of recruiters like this.
  • Information on donations to charity.
  • News relevant to the industry you’re looking to enter.
  • Achievements at your previous job.

So, keep your Facebook profile free from offensive material and post information you’d want prospective employers to see – simple.

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How to optimize your Twitter profile

All of the above advice applies to Twitter as well as Facebook, so it’s pretty easy to optimize both profiles at once.

If you’re particularly keen for employers to see your Twitter profile – maybe you’ve got lots of great content relevant to your industry, or thousands of followers – then there are way to increase discoverability.

You should:

  • Use the same profile picture as on other social networks
  • Use the same handle or username.
  • Link to your Twitter account from your other social media pages.

Staying consistent across your accounts helps recruiters remember you, and makes you appear more trustworthy.

How to optimize your LinkedIn profile

LinkedIn – it’s the ultimate place to get hired, so you want to get your profile just right.

Here’s what to do:

  • Choose a professional profile picture – not a snap taken on a night out.
  • Keep your job history up-to-date, and avoid leaving any gaps.
  • Update your education section with clear descriptions, highlighting how your qualifications make you perfect for the job you want.
  • Connect, connect, connect. The more connections you have, the more likely recruiters are to find you.
  • Follow relevant companies. This shows that you have a genuine interest in your field, and keeps you up-to-date.
  • Write an eye-catching LinkedIn summary, highlighting your best qualities.

LinkedIn is a big player in the world of recruitment, so don’t rush through your profile. You should spend just as long as you would on writing your CV, or composing a great cover letter – if not longer.

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Want to make a great first impression on social media?

It’s worth taking the time to optimize all of your profile to increase your chances of landing that dream job.

Reference

More by this author

Eloise Best

Eloise is an everyday health expert and runs My Vegan Supermarket, a vegan blog and database of supermarket products.

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Last Updated on May 23, 2021

10 Best Free Job Apps You Need For Effective Job Hunting

10 Best Free Job Apps You Need For Effective Job Hunting

Seeking for the right job but not sure how to do it in a more effective way?

Try job search apps!

To make the job hunting process easier, I’m recommending 10 best job apps that can help you look for the right match anywhere at any time. The best of all? They’re all free!

1. jobandtalent

jobandtalent

    Great for browsing new jobs as you commute home via subway, bus or carpool, the jobandtalent app is like a Pinterest for job seekers.

    Easily browse, save and revisit job postings from your smartphone and receive notifications about jobs that match your professional qualifications.

    Download it for iOS and Android.

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    2. Jobr

    jobr

      This job hunting app is unique in that it lets you anonymously browse job listings based on your professional resume. If a company that you like also shows an interest in you, the app let’s you chat directly with a company rep. Great for getting your foot in the door and making a memorable impression.

      Download it for iOS.

      3. Monster Job Search

      monster job search

        I’m a big fan of Monster. It’s one of the first job sites employers think of when they want to list a new position online. The Monster Job Search app functions pretty similarly to the normal website, so it’s very easy to use for not-so-tech-savvy job hunters.

        Download it for iOS and Android.

        4. Jobs and Career Search

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        job and career search

          This is a good, simple app for browsing global locations for your next job. With a job index of more than 50,000 jobs listed globally, this app is a good choice if you are moving to a new area and want to line a new job up quickly.

          Download it for iOS.

          5. Hyper Networking Groups

          hyper networking groups

            This job hunting app isn’t so much a job hunting app as it is a connections hunting app. It’s great for learning who’s who in your desired field and forming connections. It also shows you how you and your industry connections are connected via your social networks, so you can follow up with them on your other social sites.

            Download it for iOS.

            6. CardDrop

            CardDrop

              CardDrop is an awesome job hunting app that let’s you digitally drop and pick up virtual business cards. This app is great for helping you make new connections at seminars, interviews, meetings and conferences. You can also attach social media profiles to the cards you pick up or send to enable easier connecting on social networks.

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              Download it for Android and iOS.

              7. Job Interview Questions

              interview questions both

                Okay, so this app looks kind of outdated, but it’s super useful for getting you into the swing of answering any kind of interview question that is thrown your way. The big benefit of using this app is that it explains to you what your interviewers motivations might be for asking you a specific kind of question. Learn what your interviewer is looking for in your answers and be more prepared for the real interview when the time comes.

                Download it for Android.

                8. 101 Interview Questions and Answers

                101 both

                  This app is great because it provides guidance about the kinds of answers you should give for each kind of question. Think of it as an essay rubric but for job interview questions.

                  Download it for Android.

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                  9. Job Interview Question-Answer

                  q and a

                    Feeling confident with your text-answered interview questions but concerned about doing the face-to-face interview? This app prepares you for interacting with your interviewer by simulating an employer asking you questions.

                    You can record your response and see what you look like to the interviewer to understand what movements, vocal pauses, etc. you need to work on.

                    Download this app for iOS and Android.

                    10. HireVue

                    hirevue

                      HireVue is a great job hunting app for those times when your interviewer wants to get some preliminary questions out of the way.

                      When an interested employer wants to interview you, they send you a request via HireVue and you can answer it in your free time, when you’re ready. Your interview might consist of a some FaceTime, some multiple choice questions or open-ended text answers and can be completed and sent to the interviewer when you’re finish.

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                      Download it for Android and iOS.

                      Featured photo credit: Yura Fresh via unsplash.com

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