Advertising
Advertising

How to Write a LinkedIn Summary That People Would Stop for You

How to Write a LinkedIn Summary That People Would Stop for You

According to some estimates,[1] 467 million people use LinkedIn and two new members sign up every second. LinkedIn has become a powerful tool for business success with more than 10 million endorsements so far.

Setting up an account on this platform is vital for your career, but you have to make some effort. In order to succeed, your profile has to be well-crafted and stand out from all others with an unique summary. The problem is, a lot of people have summaries that are too generic, and there is nothing to catch someone’s attention.

Believe me; the problem with bad summaries on LinkedIn is quite common so you shouldn’t despair if you think yours doesn’t meet certain standards.

The good thing is; you can always create a different, improved summary that will catch everyone’s attention. As a social media expert who has helped numerous individuals and businesses to boost the quality of LinkedIn profiles, I bring you some useful tips to create a stellar LinkedIn summary easily.

Most LinkedIn users assume nobody even reads the summary, but that is not true

You are probably wondering why is summary important anyway. Most LinkedIn users assume nobody even reads that section, but that is not true. You should think of your profile on this platform as a type of resume with extra personality. The purpose of the summary is to educate and persuade the reader to want to learn more or even collaborate with you.[2] This section doesn’t only provide more info about your skills; it also reveals how you express yourself. You can learn a lot about a person just by reading how they write about themselves. A stellar summary is like a movie trailer, highlights all the qualities while sending a clear message that you have a lot to offer.

What is wrong why my current summary?

LinkedIn is a powerful social media marketing tool that a lot of us take for granted. We usually assume that just because the idea behind this platform is to form business connections, we are pretty much set up. The reality is different; the quality of your profile determines whether you are a good match for someone’s business, and summary plays a vital role. What is wrong with it? Open your LinkedIn profile and read this section from top to bottom. Finished? Okay, so the chances are high the summary includes some “powerful” verbs, statistics or other data about your accomplishments at previous jobs, awards, and honors. Am I right? Well, there is your answer.

You took the approach that you found most professional, and although summary should demonstrate your skills and info you want others to know, it might make people wonder “What can you do for me, then?” The primary cause of summary-related problems is failing to mention how someone can benefit from collaborating with you. Percentages and other data do seem impressive, but at the end of the day, the reader just wants to read something with more depth. Other sources of the problem include poor structure, grammar and spelling mistakes, generic text.

Advertising

How to write a high-quality summary

You’ll be happy to know that all problems mentioned above can be fixed easily. In order to do so, all you have to do is to follow these simple steps.

Step 1

One of the most common pitfalls that people face is not knowing what to write. Take a pen and a piece of paper and write down your qualities and other info that other people should know about. The choice is yours here, you can mention everything from some personal characteristics to why you love your job, what do you do actually and so on. No need to create full sentences at this point, just create a list.

Step 2

Start with a bang! The beginning is always crucial, it’s a hook that catches reader’s attention. You want that person to know more and keep reading summary rather than moving on to something else. For this purpose you can use a question, even a few words with exclamation e.g. Focused! Or maybe you can start off with an interesting fact about you such as Every day I watched my mother/father get ready for work and hoped I would become just like him/her one day, goal-oriented, driven, and kind at the same time.

Step 3

Mention important details to inform readers about yourself and your expertise. Now in the era of micro-influencer marketing letting people know what you can do for them is crucial. Some points to cover include:

Advertising

• Important accomplishments e.g. how much money you helped your company save, successful campaigns you carried out, and other details related to your niche

• Values and passions such as optimism, love for yoga and meditation, and things you appreciate. A reader doesn’t read the summary to learn about your work, he/she wants to learn more about you, as a person

• Things you can do better than someone else e.g. I inspire and engage even the most skeptical clients

• Figures and facts when applicable. As mentioned above this is one of the most common problems or pitfalls in summaries. People get caught up in numbers and then their entire summary is made up of percentages. Ideally, this info should account for sentence or two of the entire summary

• What do you offer? What does someone get by working with you? Who can benefit from collaboration with you and why? Answer these questions to let reader know what can you do for them or provide a short list of different specialties

Step 4

End your summary with a call to action.[3] You can use something witty such as “reach out to me if you want to talk about football and technology” or you can submit some links and other info that people can use to contact or learn more about you.

Advertising

Mistakes to avoid

• Writing one large paragraph – summaries written this way seems unappealing, and a reader will highly likely skip it. Instead, divide your summary into paragraph and make sure there’s a lot of white space

• Including overused buzzwords – words like passionate, creative, motivated don’t make you stand out. Instead, use synonyms or express yourself in a different manner

• Writing in the third person – while it may seem more professional, this summary is impersonal and doesn’t do its purpose – helping readers to get to know you on a professional and personal level

• Using slang – gonna, wanna, shoulda, coulda don’t belong to your summary. Make sure this section is free of spelling and grammar mistakes

Examples of good summaries

Writing a summary on LinkedIn requires a little bit of effort but it is not the most difficult job in the world. Just find a balance that informs others about your core values and business accomplishments or what you offer for potential collaborators without making it seem like you are bragging or focusing on numbers all the time. Here are examples of three different summaries.

1. Mark Lazen

What makes this summary great is the fact that Mr. Lazen talks about his business accomplishments and provides a glimpse into his witty personality with “I’m the calm one” or “I don’t care who gets the credit, I just want to win”. People who go to his profile can see what he offers and he ends with a nice call to action.

Advertising

      2. Paul H. Simon

      This particular summary starts with a relatable introduction that, certainly, catches a reader’s attention. Mr. Simon also discusses his strengths and provides a brief insight into different ways he can help his clients and ends with a call to action by providing contact info where people can reach him.

           

          High-quality summary on LinkedIn provides a useful insight into your personality and demonstrates different skills you can offer to potential collaborators. In order to get the most out of the summary, it is necessary to compose it properly and this article provided a few tips and tricks you can use.

          Reference

          More by this author

          Vivian Michaels

          DM Expert and Technology Adviser

          Artificial Intelligence Will Not Take Up Half of Our Employment How to Write a LinkedIn Summary That People Would Stop for You

          Trending in Productivity

          1 10 Best Calendar Apps to Stay on Track in 2019 2 25 Brain Exercises for Memory That Actually Help You Remember More 3 11 Important Things to Remember When Changing Habits 4 How to Develop Mental Toughness to Help You Stay Strong 5 The Lifehack Show Episode 5: Taking Learning to the Next Level

          Read Next

          Advertising
          Advertising
          Advertising

          Last Updated on August 16, 2019

          10 Best Calendar Apps to Stay on Track in 2019

          10 Best Calendar Apps to Stay on Track in 2019

          The success of our day is largely dependent on the quality of our planning. Not to miss out anything in their to-dos, some people prefer to make a list of upcoming tasks in a notebook, while others have long started using digital technology solutions.

          Calendar applications are some of the main tools that are worth using to organize our life and plan your time carefully.

          Many people have switched to specific tools; however, there are still some who do not use calendars on a daily basis. They may find some applications uncomfortable to use, non-functional, or expensive.

          In this article, we are going to check out the best calendars apps to help you stay organized.

          1. Cal Calendar

            Cal Calendar has recently appeared on the market of mobile applications (Android, iOS). It is the brainchild of the development team of Any.do that features impressive functionality and well-thought-out design.

            The application comes with many great features, including support for Exchange and Google Calendar, widgets, voice recording, and many more.

            Cal Calendar has direct integration with Any.Do To-Do List, which gives you a unique tandem of two applications.

            Apart from its extended functionality, Cal Calendar is easy to use. The creation of events is very simple and fast.

            What is more, depending on the name of the event, the application automatically adds contacts and geolocation data to the entry description. You can even import your lists and entries from Any.do.

            Cal Calendar is a great option for any type of user. It is very convenient and doesn’t overcomplicate the mode of display.

            Another good thing is that this tool is available for free, so you can use it without spending a dime for the software.

            Available for iOS and Android

            2. Google Calendar

              Google Calendar is the official calendar for Android devices that has been tested out by many users around the globe. If you are right now trying to get away from it, consider changing your mind.

              Since this application is installed on most Android devices by default, many users think that there is nothing special in this program. They are wrong.

              Advertising

              Google has been updating its calendar for quite a few years, and now it comes in Material Design with advanced event features, direct integration into other Google services (for example, supports reminders and Google Now), and comes with Exchange support.

              The program is super easy and will not cost a dime for you. It is a good thing, right?

              Available for iOS and Android

              3. Jorte Calendar

                Jorte Calendar is one of the most popular calendar applications in the Google Play store.

                The program features a wide range of configuration options, with many design alternatives. You can adjust display mode to your needs and view calendar entries sorted by month, week, or day (by hours). It is convenient for quickly picking the desired date, using task bars, and setting reminders.

                Apart from its ordinary information storing function, this application can be a special cloud service, Jorte Cloud, allowing you to synchronize calendars, schedules, and task lists on multiple devices. The application also supports data importing from Google Calendar.

                For those paying attention to the program design, there is also Jorte Store, where you can buy styles and icons to personalize the calendar. This feature makes Jorte is one of the brightest calendar applications.

                A basic version of the app is free of charge, so if you do not want to spend money on a calendar application, it is a good option.

                Available for iOS and Android

                4. Business Calendar

                  Business Calendar is geared towards people who use their calendar for work purposes and business task planning. It offers different modes with wide configuration capabilities.

                  The application gives a default view mode by months, and events can be marked in different colors. Display modes/ sorting can be adjusted to your needs (by month, day, year, or events).

                  You can also set a multi-day viewing mode to see how things look for the next few days. Scrolling up and down moves you by month, and if you check a few days, they will be shown in a more detailed form.

                  The day display mode offers hourly scheduling, and the schedule mode provides a detailed schedule for a single event.

                  Business Calendar is a great tool for planning/ scheduling cases, tasks, and events. There is a support for recurring events, which can be set up in just a few clicks.

                  Advertising

                  Having purchased software, you can use it to import and export other calendars, delete, copy, or move several events at the same time.

                  Android Business Calendar application may seem somewhat chaotic, but it works fine and is easy to work with if you play with it for a while.

                  A full version of the application is available for $4.99, but you can also find a free version for the app test drive.

                  Available for Android

                  5. aCalendar

                    aCalendar opens our collection of top 10 calendar applications available on the market today. With its appealing design, easy navigation, and great functionality, it is one of the most popular calendar apps in our list.

                    Some of extra functions include color schemes for each case type (48 colors to choose from), different types of demonstrations, different widgets, moon phases, and much more.

                    Taking into account it functionality, aCalendar is a reliable calendar application that has an easy-to-navigate interface with three display options. Scrolling from side to side allows you to switch between the display modes of the month, week and day.

                    When scrolling down and up, you are moving through the calendar at intervals in accordance with the selected display mode.

                    Apart from its time planning feature, aCalendar synchronizes photos from contact lists or social networks to remind you about birthdays, anniversaries, or any other special dates.

                    The program also supports data transfer through NFC and full-screen widgets, which eases your work with any data.

                    The program is available for free, but you can also get even more features if you buy the extended version of software for $4.99.

                    Available for Android

                    6. DigiCal Calendar

                      DigiCal Calendar is very similar to Cal Calendar in the fact that the application focuses on design more than on its functionality. However, this doesn’t mean that the application doesn’t serve the purpose.

                      With this calendar application, you can synchronize all your calendars and view them in different ways.

                      Advertising

                      Along with the basic functions, this program comes with support for Google Calendar, Outlook, and includes some unique and interesting features. You can match keywords to the image or set up a dark theme.

                      The app can even show you the weather forecast for three days. There are many other features that deserve the attention of people who really like to use calendar applications.

                      Available for Android

                      7. SolCalendar

                        SolCalendar can be called a universal application. It claims to be an all-in-one digital solution having a basic calendar functionality combined with some other advanced features, such as weather forecast for a specific day.

                        The application supports Google Calendar, as well as tasks, widgets, lunar calendar and even Foursquare.

                        Those searching for a calendar application to cover just everything in its functionality, SolCalendar is a program to consider. There are a lot of interesting things in this application; the program does an excellent job working in “all-in-one” mode.

                        Test SolCalendar – the application is available for free. You can test it out without purchasing the service.

                        Available for Android

                        8. Calendar

                          Calendar is a relatively new app. It works as a web app and for both iOS and Android devices. It is an intelligent app that learns your contacts, schedule and tasks. It also helps you schedule and arrange meetings according to your available time slots.

                          A good thing about Calendar is that it allows you to sync up with other calendars you use such as Apple Calendar and Google Calendar. And so you can manage all the calendars you have in one place.

                          Calendar also gives you analytics of your meetings, giving you a clear picture on how you can improve your time management.

                          Available for Desktop, iOS and Android

                          9. Today Calendar

                            Today Calendar is one of the most hip and edgy calendars in our list. The solution was one of the first ones that really embraced Material Design and remains one of the few that adhere to the neat style.

                            Advertising

                            The calendar application offers bold colors, simple controls, and great functionality. This is not as heavy an application as many others; it will not eat all the memory of your device.

                            If you are not searching for something complicated and over-functional, Today Calendar is what you need. You can always test the application before paying for it – the program is available for free.

                            Available for Android

                            10. Calendar Widget: Month

                              Sometimes people do not need a heap of calendar applications. They would prefer to have one efficient calendar widget.

                              Calendar Widget: Month perfectly fills this niche and meets all the needs of a modern user. It has some features of an ordinary calendar, but the real great thing about this software is that it has 80 or more themes in its library.

                              The design of the application is great; the themes are perfectly tuned. There are options for almost any theme of your smartphone. The only drawback is the fact that the widget memory is not too large, and you should be ready for it.

                              This simple calendar widget was created in the image and semblance of widgets from Yahoo. The widget window displays one calendar month with the ability to go to the previous and move to the next one.

                              If you need a simple and affordable calendar to plan your tasks and affairs for one month, this widget is ideal for you. Calendar Widget: Month is so simple that it does not even have Google Calendar support.

                              At the moment, it does not have the function of connecting any third-party calendars and services. Developers allow the possibility of introducing support for Google service as an addition to the widget, if users request to have this opportunity.

                              Available for Android

                              Our Verdict

                              Searching for the right application to manage your various calendars and plan your busy day can sometimes turn into a streak of obstacles.

                              Most of us need flexible applications that can be easily used to manage our tough schedule. The application should have all necessary time planning functions and be intuitive.

                              Stylish design and limitless compatibility also matter. It is not always easy to find such a program.

                              The above digital calendar solutions fall under the category “worth” of being used. They are modern, multifunctional, easy, and easy. Pick the one you like!

                              More Productivity Apps

                              Featured photo credit: Unsplash via unsplash.com

                              Read Next