Advertising
Advertising

How to Write a LinkedIn Summary That People Would Stop for You

How to Write a LinkedIn Summary That People Would Stop for You

According to some estimates,[1] 467 million people use LinkedIn and two new members sign up every second. LinkedIn has become a powerful tool for business success with more than 10 million endorsements so far.

Setting up an account on this platform is vital for your career, but you have to make some effort. In order to succeed, your profile has to be well-crafted and stand out from all others with an unique summary. The problem is, a lot of people have summaries that are too generic, and there is nothing to catch someone’s attention.

Believe me; the problem with bad summaries on LinkedIn is quite common so you shouldn’t despair if you think yours doesn’t meet certain standards.

The good thing is; you can always create a different, improved summary that will catch everyone’s attention. As a social media expert who has helped numerous individuals and businesses to boost the quality of LinkedIn profiles, I bring you some useful tips to create a stellar LinkedIn summary easily.

Most LinkedIn users assume nobody even reads the summary, but that is not true

You are probably wondering why is summary important anyway. Most LinkedIn users assume nobody even reads that section, but that is not true. You should think of your profile on this platform as a type of resume with extra personality. The purpose of the summary is to educate and persuade the reader to want to learn more or even collaborate with you.[2] This section doesn’t only provide more info about your skills; it also reveals how you express yourself. You can learn a lot about a person just by reading how they write about themselves. A stellar summary is like a movie trailer, highlights all the qualities while sending a clear message that you have a lot to offer.

What is wrong why my current summary?

LinkedIn is a powerful social media marketing tool that a lot of us take for granted. We usually assume that just because the idea behind this platform is to form business connections, we are pretty much set up. The reality is different; the quality of your profile determines whether you are a good match for someone’s business, and summary plays a vital role. What is wrong with it? Open your LinkedIn profile and read this section from top to bottom. Finished? Okay, so the chances are high the summary includes some “powerful” verbs, statistics or other data about your accomplishments at previous jobs, awards, and honors. Am I right? Well, there is your answer.

You took the approach that you found most professional, and although summary should demonstrate your skills and info you want others to know, it might make people wonder “What can you do for me, then?” The primary cause of summary-related problems is failing to mention how someone can benefit from collaborating with you. Percentages and other data do seem impressive, but at the end of the day, the reader just wants to read something with more depth. Other sources of the problem include poor structure, grammar and spelling mistakes, generic text.

Advertising

How to write a high-quality summary

You’ll be happy to know that all problems mentioned above can be fixed easily. In order to do so, all you have to do is to follow these simple steps.

Step 1

One of the most common pitfalls that people face is not knowing what to write. Take a pen and a piece of paper and write down your qualities and other info that other people should know about. The choice is yours here, you can mention everything from some personal characteristics to why you love your job, what do you do actually and so on. No need to create full sentences at this point, just create a list.

Step 2

Start with a bang! The beginning is always crucial, it’s a hook that catches reader’s attention. You want that person to know more and keep reading summary rather than moving on to something else. For this purpose you can use a question, even a few words with exclamation e.g. Focused! Or maybe you can start off with an interesting fact about you such as Every day I watched my mother/father get ready for work and hoped I would become just like him/her one day, goal-oriented, driven, and kind at the same time.

Step 3

Mention important details to inform readers about yourself and your expertise. Now in the era of micro-influencer marketing letting people know what you can do for them is crucial. Some points to cover include:

Advertising

• Important accomplishments e.g. how much money you helped your company save, successful campaigns you carried out, and other details related to your niche

• Values and passions such as optimism, love for yoga and meditation, and things you appreciate. A reader doesn’t read the summary to learn about your work, he/she wants to learn more about you, as a person

• Things you can do better than someone else e.g. I inspire and engage even the most skeptical clients

• Figures and facts when applicable. As mentioned above this is one of the most common problems or pitfalls in summaries. People get caught up in numbers and then their entire summary is made up of percentages. Ideally, this info should account for sentence or two of the entire summary

• What do you offer? What does someone get by working with you? Who can benefit from collaboration with you and why? Answer these questions to let reader know what can you do for them or provide a short list of different specialties

Step 4

End your summary with a call to action.[3] You can use something witty such as “reach out to me if you want to talk about football and technology” or you can submit some links and other info that people can use to contact or learn more about you.

Advertising

Mistakes to avoid

• Writing one large paragraph – summaries written this way seems unappealing, and a reader will highly likely skip it. Instead, divide your summary into paragraph and make sure there’s a lot of white space

• Including overused buzzwords – words like passionate, creative, motivated don’t make you stand out. Instead, use synonyms or express yourself in a different manner

• Writing in the third person – while it may seem more professional, this summary is impersonal and doesn’t do its purpose – helping readers to get to know you on a professional and personal level

• Using slang – gonna, wanna, shoulda, coulda don’t belong to your summary. Make sure this section is free of spelling and grammar mistakes

Examples of good summaries

Writing a summary on LinkedIn requires a little bit of effort but it is not the most difficult job in the world. Just find a balance that informs others about your core values and business accomplishments or what you offer for potential collaborators without making it seem like you are bragging or focusing on numbers all the time. Here are examples of three different summaries.

1. Mark Lazen

What makes this summary great is the fact that Mr. Lazen talks about his business accomplishments and provides a glimpse into his witty personality with “I’m the calm one” or “I don’t care who gets the credit, I just want to win”. People who go to his profile can see what he offers and he ends with a nice call to action.

Advertising

      2. Paul H. Simon

      This particular summary starts with a relatable introduction that, certainly, catches a reader’s attention. Mr. Simon also discusses his strengths and provides a brief insight into different ways he can help his clients and ends with a call to action by providing contact info where people can reach him.

           

          High-quality summary on LinkedIn provides a useful insight into your personality and demonstrates different skills you can offer to potential collaborators. In order to get the most out of the summary, it is necessary to compose it properly and this article provided a few tips and tricks you can use.

          Reference

          More by this author

          Vivian Michaels

          DM Expert and Technology Adviser

          Artificial Intelligence Will Not Take Up Half of Our Employment How to Write a LinkedIn Summary That People Would Stop for You

          Trending in Productivity

          1How to Be a Maverick and Develop a Maverick Mindset 214 Powerful Leadership Traits That All Great Leaders Have 315 Productivity Chrome Extensions To Boost Productivity (2018 Updated) 420 Amazing Facts About Dreams that You Might Not Know About 5How to Organize Your Life: 10 Habits of Really Organized People

          Read Next

          Advertising
          Advertising

          Last Updated on August 15, 2018

          How to Be a Maverick and Develop a Maverick Mindset

          How to Be a Maverick and Develop a Maverick Mindset

          Are you an innovator? Do you have revolutionary and radical ways of thinking? Do you have zero tolerance for ignorant people? If you answered yes to these three questions then you are most likely a Maverick.

          Mavericks are essential to top performing organizations. They think differently, act differently, and often times piss people off. Think of some of the most successful people in the world, they are typically Mavericks. Think Richard Branson, Elon Musk, and Steve Jobs. However, we will look at three people you might not have thought about when you think of Mavericks. These three completely buck the status quo and disregard traditional ways of thinking.

          Video Summary

          So, let’s take a look at what a Maverick is, how you can embrace a Maverick mindset, and why you should protect the Mavericks in your organization.

          Do What You Can’t!

            “The haters, the doubters are all drinking champagne on the top deck of the Titanic and we are the f***ing Iceberg” – Casey Neistat

            If you have ever been told you can’t do something, then you must do that thing. Casey Neistat is a fascinating person with a strong message. There is no question Neistat possesses a Maverick mindset.

            “Keep your head down, follow the rules, do as you’re told, play it safe, wait your turn, ask permission, learn to compromise… This is Terrible Advice!” [1]

            Neistat suggests we should do what we can’t. A simple rule here is to pay attention to people when they tell you that you can’t do something. The rule… do that thing.

            Mavericks do not play well with others, yet this is not a bad thing. Why should we play well with others? Should you compromise with a person who seeks to hold you back, NO!

            Neistat provides the perfect analogy for Maverick thinking in a short video. Here is a brief description of the video:

            Advertising

            • Life is like going the wrong way on a moving sidewalk.
            • Walk and you stay put.
            • Stand still and you go backwards.
            • To get ahead… you have to hustle!

            Got Beat? Good!

              “You want to improve your mental toughness? Try this: Be Tougher.” – Jocko Willink

              Former Navy Seal and author of Extreme Ownership: How U.S. Navy Seals Lead and Win is the perfect example of a Maverick. John Eagan nicely sums up an interview between Jocko and Echo Charles during a Q&A in 2015. [2]

              Echo Charles: “How do you deal with setbacks, failures, delays, defeats, or other disasters?”
              Jocko: “Good.”

              What a perfect response! Let’s take a deeper look at what Jocko meant by his simple response—Good.

              Advertising

              Oh, the mission got cancelled? Good. We can focus on the other one.
              Didn’t get promoted? Good. More time to get better.
              Didn’t get funded? Good. We own more of the company.
              Didn’t get the job you wanted? Good. You can get more experience and build a better resume.
              Got injured? Good. Needed a break from training.
              Got tapped out? Good. It’s better to tap out in training, then tap out on the street.
              Got beat? Good. You learned.
              Unexpected problems? Good. We have the opportunity to figure out a solution.

              “When things are going bad, there’s going to be some good that is going to come from it.”

              Protect Your Mavericks

                “What keeps you awake at night? Nothing… I keep other people awake at night.” – James ‘Mad Dog’ Mattis, 26th United States Secretary of Defense

                As I mentioned before, Mavericks typically do not play well with others. They create conflict and generally make people feel uncomfortable. Yet, they play a critical role to success in an organization and senior leaders must protect them. [3] Bob and Gregg Vanourek provide the following advice,

                Advertising

                “Mavericks are essential to innovation. Senior executives play a critical role: leaders must protect the Mavericks in their organizations. They must step up and give Mavericks space to operate, providing organizational cover for Mavericks to work their magic and keep the flame of innovation alight.”

                United States Secretary of Defense James ‘Mad Dog’ Mattis is a believer in this credo and is a Maverick himself. Look no further than the following three powerful quotes from the Mad Dog.

                1. “There are hunters and there are victims. By your discipline, cunning, obedience and alertness, you will decide if you are a hunter or a victim.”
                2. “You cannot allow any of your people to avoid the brutal facts. If they start living in a dream world, it’s going to be bad.”
                3. “Be polite, be professional, but have a plan to kill everybody you meet.”

                Carnivores Eat Herbivores

                So, how can you adopt a Maverick mindset? It’s actually pretty simple. Become a Carnivore. Let’s end with these five simple tips to becoming a Maverick.

                1. Do what you can’t. If someone says you can’t do something, do that exact thing.
                2. Be tougher. If you get beat or fail at something, remember Jocko’s advice. Good.
                3. Become a hunter. Confront the brutal facts of the world and decide to be a hunter.
                4. Don’t be afraid to give people a piece of your mind. Don’t allow yourself or others to be bullied, in essence, bully the bully!
                5. Use sage advice from Cornell Professor and author of Systems Thinking Made Simple: New Hope for Solving Wicked Problems Derek Cabrera and ask, “What pisses you off the most?” Your answer will be what you are most passionate about, go after it!

                Finally, remember there is no easy path to success. To become a Maverick, you have to work hard. There is no magic formula or magic pill. People are not born to be a Maverick, they must embrace it and work for it.

                “There’s no talent here, this is hard work. This is an obsession. Talent does not exist. We are all equals as human beings. You could be anyone if you put in the time. You will reach the top, and that’s that. I am not talented. I am obsessed.” – Conor McGregor

                Reference

                Read Next