Advertising
Advertising

How to Write a LinkedIn Summary That People Would Stop for You

How to Write a LinkedIn Summary That People Would Stop for You

According to some estimates,[1] 467 million people use LinkedIn and two new members sign up every second. LinkedIn has become a powerful tool for business success with more than 10 million endorsements so far.

Setting up an account on this platform is vital for your career, but you have to make some effort. In order to succeed, your profile has to be well-crafted and stand out from all others with an unique summary. The problem is, a lot of people have summaries that are too generic, and there is nothing to catch someone’s attention.

Believe me; the problem with bad summaries on LinkedIn is quite common so you shouldn’t despair if you think yours doesn’t meet certain standards.

The good thing is; you can always create a different, improved summary that will catch everyone’s attention. As a social media expert who has helped numerous individuals and businesses to boost the quality of LinkedIn profiles, I bring you some useful tips to create a stellar LinkedIn summary easily.

Most LinkedIn users assume nobody even reads the summary, but that is not true

You are probably wondering why is summary important anyway. Most LinkedIn users assume nobody even reads that section, but that is not true. You should think of your profile on this platform as a type of resume with extra personality. The purpose of the summary is to educate and persuade the reader to want to learn more or even collaborate with you.[2] This section doesn’t only provide more info about your skills; it also reveals how you express yourself. You can learn a lot about a person just by reading how they write about themselves. A stellar summary is like a movie trailer, highlights all the qualities while sending a clear message that you have a lot to offer.

What is wrong why my current summary?

LinkedIn is a powerful social media marketing tool that a lot of us take for granted. We usually assume that just because the idea behind this platform is to form business connections, we are pretty much set up. The reality is different; the quality of your profile determines whether you are a good match for someone’s business, and summary plays a vital role. What is wrong with it? Open your LinkedIn profile and read this section from top to bottom. Finished? Okay, so the chances are high the summary includes some “powerful” verbs, statistics or other data about your accomplishments at previous jobs, awards, and honors. Am I right? Well, there is your answer.

You took the approach that you found most professional, and although summary should demonstrate your skills and info you want others to know, it might make people wonder “What can you do for me, then?” The primary cause of summary-related problems is failing to mention how someone can benefit from collaborating with you. Percentages and other data do seem impressive, but at the end of the day, the reader just wants to read something with more depth. Other sources of the problem include poor structure, grammar and spelling mistakes, generic text.

Advertising

How to write a high-quality summary

You’ll be happy to know that all problems mentioned above can be fixed easily. In order to do so, all you have to do is to follow these simple steps.

Step 1

One of the most common pitfalls that people face is not knowing what to write. Take a pen and a piece of paper and write down your qualities and other info that other people should know about. The choice is yours here, you can mention everything from some personal characteristics to why you love your job, what do you do actually and so on. No need to create full sentences at this point, just create a list.

Step 2

Start with a bang! The beginning is always crucial, it’s a hook that catches reader’s attention. You want that person to know more and keep reading summary rather than moving on to something else. For this purpose you can use a question, even a few words with exclamation e.g. Focused! Or maybe you can start off with an interesting fact about you such as Every day I watched my mother/father get ready for work and hoped I would become just like him/her one day, goal-oriented, driven, and kind at the same time.

Step 3

Mention important details to inform readers about yourself and your expertise. Now in the era of micro-influencer marketing letting people know what you can do for them is crucial. Some points to cover include:

Advertising

• Important accomplishments e.g. how much money you helped your company save, successful campaigns you carried out, and other details related to your niche

• Values and passions such as optimism, love for yoga and meditation, and things you appreciate. A reader doesn’t read the summary to learn about your work, he/she wants to learn more about you, as a person

• Things you can do better than someone else e.g. I inspire and engage even the most skeptical clients

• Figures and facts when applicable. As mentioned above this is one of the most common problems or pitfalls in summaries. People get caught up in numbers and then their entire summary is made up of percentages. Ideally, this info should account for sentence or two of the entire summary

• What do you offer? What does someone get by working with you? Who can benefit from collaboration with you and why? Answer these questions to let reader know what can you do for them or provide a short list of different specialties

Step 4

End your summary with a call to action.[3] You can use something witty such as “reach out to me if you want to talk about football and technology” or you can submit some links and other info that people can use to contact or learn more about you.

Advertising

Mistakes to avoid

• Writing one large paragraph – summaries written this way seems unappealing, and a reader will highly likely skip it. Instead, divide your summary into paragraph and make sure there’s a lot of white space

• Including overused buzzwords – words like passionate, creative, motivated don’t make you stand out. Instead, use synonyms or express yourself in a different manner

• Writing in the third person – while it may seem more professional, this summary is impersonal and doesn’t do its purpose – helping readers to get to know you on a professional and personal level

• Using slang – gonna, wanna, shoulda, coulda don’t belong to your summary. Make sure this section is free of spelling and grammar mistakes

Examples of good summaries

Writing a summary on LinkedIn requires a little bit of effort but it is not the most difficult job in the world. Just find a balance that informs others about your core values and business accomplishments or what you offer for potential collaborators without making it seem like you are bragging or focusing on numbers all the time. Here are examples of three different summaries.

1. Mark Lazen

What makes this summary great is the fact that Mr. Lazen talks about his business accomplishments and provides a glimpse into his witty personality with “I’m the calm one” or “I don’t care who gets the credit, I just want to win”. People who go to his profile can see what he offers and he ends with a nice call to action.

Advertising

      2. Paul H. Simon

      This particular summary starts with a relatable introduction that, certainly, catches a reader’s attention. Mr. Simon also discusses his strengths and provides a brief insight into different ways he can help his clients and ends with a call to action by providing contact info where people can reach him.

           

          High-quality summary on LinkedIn provides a useful insight into your personality and demonstrates different skills you can offer to potential collaborators. In order to get the most out of the summary, it is necessary to compose it properly and this article provided a few tips and tricks you can use.

          Reference

          More by this author

          Vivian Michaels

          DM Expert and Technology Adviser

          Artificial Intelligence Will Not Take Up Half of Our Employment How to Write a LinkedIn Summary That People Would Stop for You

          Trending in Productivity

          1 The Secret to Success Is Failure 2 15 Best Productivity Hacks for Procrastinators 3 How to Stop Bad Habits: 9 Scientifically Proven Methods 4 How To Be A Successful Person (And What Makes One Unsuccessful) 5 How to Lead a Team More Effectively and Be a True Leader at Work

          Read Next

          Advertising
          Advertising
          Advertising

          Last Updated on April 6, 2020

          15 Best Productivity Hacks for Procrastinators

          15 Best Productivity Hacks for Procrastinators

          Let me guess.

          You should be doing something else rather than reading this article. But due to some unknown force of nature, you decided to procrastinate by reading an article about how to hack procrastination. You deserve a pat on the back.

          Fortunately, procrastination is not a disease. It’s just a mindset that can be changed, however, here are some productivity tips you need to start getting work done:

          First, you need to acknowledge that procrastinating is an unhealthy habit. Not only you’re prioritizing unimportant things, basically, nothing gets done. Still unsure if you’re a procrastinator? Check out this article: Types of Procrastination (And How To Fix Procrastination And Start Doing)

          Second, your commitment to change is very important. You should be physically, emotionally, and mentally determined to change this habit. If not, then you’ll just succumb to the tempting lure of doing other things rather than your tasks or chores.

          Here are sthe best productivity hacks to improve productivity and keep yourself from procrastinating at work:

          1. Give (10+2)*5 a Try

          Let’s start with a classic but very effective hack called (10+2)*5 created by Merlin Mann,[1] author of 43Folders.com. Don’t worry. This is not a complicated Mathematical formula you need to solve.

          Advertising

          The (10+2)*5 simply means 10 minutes work + 2 minutes break multiplied by 5, completing 1 hour. It is crucial to stick with the time limits and not skipping work and break schedules. The point of this is for you to create a jam-packed routine of work and break schedules. The result? You will eventually skip your break schedules.

          2. Use Red and Blue More Often

          Clean your desk and remove things that might distract you. According to a Science Daily study[2] about which colors improve brain performance, red was found out to increase attention to details while blue sparks creativity. Surrounding your workplace with these colors not only benefits your brain, it’s also pleasing to the eye.

          3. Create a Break Agenda

          List all the things you want to do on your break, be it surfing the web, checking your emails, snack time, taking selfies, Facebook/Twitter—everything.

          Like the (10+2)*5 hack, squeeze these in between work time but the difference is you schedule these activities for ONLY 20 minutes. Eventually, you’ll take your break minutes wisely. You’re finishing tasks while sidetracking to doing the things you enjoy.

          4. Set a Timetable for Your Tasks

          Like any other habits, procrastinating is a tough wall to break. Replace this habit with another habit. When you’re assigned a task, set a timetable for each step. Let’s say you have a big research task. Here’s a sample timetable:

          9:00 – 9:10 am – Set up all your tools, browser tabs, emails, coffee, etc..
          9:10 – 10:00 am – Internet research
          10:00 – 10:45 am – Look through existing files
          10:45 – 11:00 am – Break time!
          11:00 – 12:00 pm – Outline the research report

          Deadlines are the best hack for getting things done. Setting a specific time to finish a task creates time pressure even if the deadline has passed.

          Advertising

          5. Take It Outside!

          Do yourself a favor and don’t ruin the comfy vibe of your home. If you need to work on a stressful project, do it in a library or coffee shop. You’ll never finish it anyway. Your cozy sofa and toasty bed will just lure you into napping yourself to doom.

          6. Become Productively Lazy

          Instead of finding all sorts of ways to unproductively procrastinate, use your habit to look for shortcuts and new ways to finish your tasks. Staple multiple papers at a time or master the 3-second t-shirt folding technique. A strong drive combined with laziness sometimes bring out the productive and creative side you never knew you have!

          7. Assign a ‘Task Deputy’

          It could be your colleague, your supervisor, or your significant other, anyone who has the unforgiving guts to reprimand you when you procrastinate. You could go the extra mile by paying up unfinished tasks or times you open your Facebook or watch a funny cat video on YouTube. Let’s see how five bucks every time you procrastinate will change you.

          8. Consider a Gadget-Free Desk

          According to a study by Kleiner Perkins Caufield and Byers, average users check on their phones 150 times per day and having your phone just an elbow away just creates sizzle to this habit.[3]

          Removing mobile devices and gadgets allows you to focus on your work without the constant interruption from notifications, calls, and text messages. It eliminates the very distracting ambiance and the urge to unlock your phone just because.

          9. Prepping the Night

          Before hitting the sack to oblivion, prepare everything you’ll need the next day. This will probably take you 15 minutes tops, saving you more time for coffee in the morning.

          Spin class at am? Pack up your gym clothes, shoes, socks, etc. or better, create a checklist so you don’t miss anything. You can also prep your food into containers and just grab one before leaving.

          Advertising

          10. Do a 7-Minute Workout in the Morning

          Exercising is proven to increase productivity and stimulate release of endorphin or “Happy Hormones”.

          Take a jog outdoors and get warmed up for the day. Don’t feel like running outside? Hop on a treadmilli. It’s a great investment and there are a lot of ways you can use a treadmill like endurance running and metabolism training. On a budget? Here’s a 7 minute, no-equipment needed workout you can do at home:

          11. Set-up Mini Tasks

          If you’re given a big project, break it down into mini tasks. Create a checklist and start with the easy ones until you finish. Got an article to write? Just start with the title and the first sentence. Or perhaps you have a visual presentation to make?

          Spend 15 minutes on your outline, take five minutes coffee break, then finish the first two slides. Accomplishing something, no matter how tiny, still gives you that sense of fulfillment.

          12. Create an Inspirational Board or Reminder

          I found these mini desk chalkboards from Etsy you can use to write motivating quotes.

          Or you know what? Simply write “Do it now!” and stare at it for 10 seconds every time you feel like dropping by on Reddit.

          13. Redecorate Your Room

          Redecorating my room motivates me to maintain that ‘new’ look for some time until I get use to it and eventually stop. So I redecorate again and again, it became a monthly habit really. Here are some DIY ideas you can do to any room without spending much.

          Advertising

          14. Ready Your Nibbles

          You know that trip to the pantry? It’s just seconds away but it took you several minutes just to get your fruit snacks in the fridge. Before starting a task, prepare your nibbles on your desk to avoid zoning out and losing yourself on the way to the pantry.

          Bonus productivity hacks you can do at home:

          15. Schedule Your Chores

          Write down your chores in a weekly basis with matching day and time when you should be doing these.

          For the artsy folks, you can create fun chore charts like these or simply stick the list somewhere visibly annoying e.g. mirrors, doors, TV. The trick is listing as many chores as you can for the week and including unfinished chores the following week. Who likes seeing a long list of chores first thing in the morning?

          More Tips to Overcome Procrastination

          Featured photo credit: Glenn Carstens-Peters via unsplash.com

          Reference

          Read Next