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How to Write a LinkedIn Summary That People Would Stop for You

How to Write a LinkedIn Summary That People Would Stop for You

According to some estimates,[1] 467 million people use LinkedIn and two new members sign up every second. LinkedIn has become a powerful tool for business success with more than 10 million endorsements so far.

Setting up an account on this platform is vital for your career, but you have to make some effort. In order to succeed, your profile has to be well-crafted and stand out from all others with an unique summary. The problem is, a lot of people have summaries that are too generic, and there is nothing to catch someone’s attention.

Believe me; the problem with bad summaries on LinkedIn is quite common so you shouldn’t despair if you think yours doesn’t meet certain standards.

The good thing is; you can always create a different, improved summary that will catch everyone’s attention. As a social media expert who has helped numerous individuals and businesses to boost the quality of LinkedIn profiles, I bring you some useful tips to create a stellar LinkedIn summary easily.

Most LinkedIn users assume nobody even reads the summary, but that is not true

You are probably wondering why is summary important anyway. Most LinkedIn users assume nobody even reads that section, but that is not true. You should think of your profile on this platform as a type of resume with extra personality. The purpose of the summary is to educate and persuade the reader to want to learn more or even collaborate with you.[2] This section doesn’t only provide more info about your skills; it also reveals how you express yourself. You can learn a lot about a person just by reading how they write about themselves. A stellar summary is like a movie trailer, highlights all the qualities while sending a clear message that you have a lot to offer.

What is wrong why my current summary?

LinkedIn is a powerful social media marketing tool that a lot of us take for granted. We usually assume that just because the idea behind this platform is to form business connections, we are pretty much set up. The reality is different; the quality of your profile determines whether you are a good match for someone’s business, and summary plays a vital role. What is wrong with it? Open your LinkedIn profile and read this section from top to bottom. Finished? Okay, so the chances are high the summary includes some “powerful” verbs, statistics or other data about your accomplishments at previous jobs, awards, and honors. Am I right? Well, there is your answer.

You took the approach that you found most professional, and although summary should demonstrate your skills and info you want others to know, it might make people wonder “What can you do for me, then?” The primary cause of summary-related problems is failing to mention how someone can benefit from collaborating with you. Percentages and other data do seem impressive, but at the end of the day, the reader just wants to read something with more depth. Other sources of the problem include poor structure, grammar and spelling mistakes, generic text.

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How to write a high-quality summary

You’ll be happy to know that all problems mentioned above can be fixed easily. In order to do so, all you have to do is to follow these simple steps.

Step 1

One of the most common pitfalls that people face is not knowing what to write. Take a pen and a piece of paper and write down your qualities and other info that other people should know about. The choice is yours here, you can mention everything from some personal characteristics to why you love your job, what do you do actually and so on. No need to create full sentences at this point, just create a list.

Step 2

Start with a bang! The beginning is always crucial, it’s a hook that catches reader’s attention. You want that person to know more and keep reading summary rather than moving on to something else. For this purpose you can use a question, even a few words with exclamation e.g. Focused! Or maybe you can start off with an interesting fact about you such as Every day I watched my mother/father get ready for work and hoped I would become just like him/her one day, goal-oriented, driven, and kind at the same time.

Step 3

Mention important details to inform readers about yourself and your expertise. Now in the era of micro-influencer marketing letting people know what you can do for them is crucial. Some points to cover include:

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• Important accomplishments e.g. how much money you helped your company save, successful campaigns you carried out, and other details related to your niche

• Values and passions such as optimism, love for yoga and meditation, and things you appreciate. A reader doesn’t read the summary to learn about your work, he/she wants to learn more about you, as a person

• Things you can do better than someone else e.g. I inspire and engage even the most skeptical clients

• Figures and facts when applicable. As mentioned above this is one of the most common problems or pitfalls in summaries. People get caught up in numbers and then their entire summary is made up of percentages. Ideally, this info should account for sentence or two of the entire summary

• What do you offer? What does someone get by working with you? Who can benefit from collaboration with you and why? Answer these questions to let reader know what can you do for them or provide a short list of different specialties

Step 4

End your summary with a call to action.[3] You can use something witty such as “reach out to me if you want to talk about football and technology” or you can submit some links and other info that people can use to contact or learn more about you.

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Mistakes to avoid

• Writing one large paragraph – summaries written this way seems unappealing, and a reader will highly likely skip it. Instead, divide your summary into paragraph and make sure there’s a lot of white space

• Including overused buzzwords – words like passionate, creative, motivated don’t make you stand out. Instead, use synonyms or express yourself in a different manner

• Writing in the third person – while it may seem more professional, this summary is impersonal and doesn’t do its purpose – helping readers to get to know you on a professional and personal level

• Using slang – gonna, wanna, shoulda, coulda don’t belong to your summary. Make sure this section is free of spelling and grammar mistakes

Examples of good summaries

Writing a summary on LinkedIn requires a little bit of effort but it is not the most difficult job in the world. Just find a balance that informs others about your core values and business accomplishments or what you offer for potential collaborators without making it seem like you are bragging or focusing on numbers all the time. Here are examples of three different summaries.

1. Mark Lazen

What makes this summary great is the fact that Mr. Lazen talks about his business accomplishments and provides a glimpse into his witty personality with “I’m the calm one” or “I don’t care who gets the credit, I just want to win”. People who go to his profile can see what he offers and he ends with a nice call to action.

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      2. Paul H. Simon

      This particular summary starts with a relatable introduction that, certainly, catches a reader’s attention. Mr. Simon also discusses his strengths and provides a brief insight into different ways he can help his clients and ends with a call to action by providing contact info where people can reach him.

           

          High-quality summary on LinkedIn provides a useful insight into your personality and demonstrates different skills you can offer to potential collaborators. In order to get the most out of the summary, it is necessary to compose it properly and this article provided a few tips and tricks you can use.

          Reference

          More by this author

          Vivian Michaels

          DM Expert and Technology Adviser

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          Published on April 25, 2019

          How Creativity Can Help You Get Ahead in Life

          How Creativity Can Help You Get Ahead in Life

          Have you ever felt limited in your abilities to do something you really wanted to pursue? Maybe it was an ambition you had, or an idea to start something. Perhaps it was an opportunity that came your way, but you weren’t able to take it because something held you back.

          Often, we’re unable to progress towards our goals because such obstacles stand in the way. We let our limitations stop or overshadow our abilities to see through to a goal.

          Yet, there’s one thing that we rarely think of to use when trying to overcome limitations.

          Creativity.

          What is Creativity?

          When I say creativity, I’m not talking about an innate talent. Creativity is a much needed, but often neglected, skill that everyone has! It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input.

          Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems.

          Everything, including brilliant inventions, cannot come from nothing; it all derives from some sort of inspiration. Creativity works by connecting things together in order to derive new meaning or value.

          From this perspective, you can find creativity at play in many areas.

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          For example, Mark Zuckerburg rapidly became successful by taking the previously existing concept of social media, and combining it with an incredibly simple interface that appealed to a much wider audience. Uber and Lyft combined the idea of a traditional taxi service with an incredibly efficient smartphone app.

          Both of these examples connect different ideas, find common ground amongst the differences, and create a completely new idea out of them.

          That’s creativity in a nutshell, and anyone can improve theirs.

          Limitations are Actually Opportunities

          The advantage of using creativity, is to help you see limitations as opportunities. Take any limitation that you may find yourself facing, is there a way to look at things differently?

          Let me illustrate with an example.

          On the day of my son’s 5th birthday, my wife and I arranged a party for him at a children’s adventure park. His friends and family were all invited, and the plan was to have a long, fun day out to celebrate.

          However, the day didn’t go exactly as planned…

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          At Lifehack, we pride ourselves on a healthy work-life balance, so I wasn’t concerned about taking the day off to celebrate. But, on the big day, a call came through to my phone.

          It was a manager from Lifehack. He excitedly told me that a group of investors were quite interested in our business proposition, and were wanting to meet later that day.

          This was great news! A potential investment could be coming our way. But, I was already miles away from home and the office. Plus, it was my son’s birthday…

          I asked if I could call him back once we got settled into the park.

          To be honest, I was pretty certain I was not going to be able to make it. Asking to reschedule would be a risky request, but there was no way that I was going to miss my son’s party.

          My son could sense something was off, and he asked me what was wrong. So I let him know that I just received a call about a meeting today, but also told him not to worry as today was about celebrating his birthday.

          But like all kids, he continued questioning me…

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          “But daddy, is it important?”

          “No, of course not,” I bluffed.

          Then, with childlike intuition and creativity, he asked: “Can’t you just meet with them at the park?”

          And, then it struck me! This was the idea that I was missing.

          Even though my son didn’t quite understand that it would not be possible for the investors to meet me at the park, it made sense for me to simply do a video call!

          I could miss 25 minutes of the party to do a quick call while the rest of the party walked through the aquarium. And, in the end, that was exactly what happened.

          I called back my teammate and asked him to briefly explain to the investors why I couldn’t be there in person to meet, but would be happy to join via video. I took the call, and was able to spend the rest of the day at the park with my son.

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          Not only did my son enjoy his birthday, his simple idea led to a successful investment meeting that allowed us to get funding for a new project.

          This is where I was able to turn a limitation into an opportunity that enabled me to reach my success.

          Creativity is One Key to Success

          When you use your creative ability to turn your limitations and setbacks into opportunities, you’ll find doors opening for you in areas you may have never imagined.

          Remember, your attitude is also important when it comes to achieving a goal, and tackling a setback or problem. That’s because a positive attitude transforms not just your mental state, but your physical and emotional well being. It is the key to lasting total transformation.

          Check out this article to learn more about how you can tune your attitude towards positivity.

          So, the next time you’re feeling limited by your abilities, setbacks or challenges, don’t give up. Really look at the situation, and see how you can leverage on your creativity to find an alternative solution.

          Featured photo credit: Photo by William Iven on Unsplash via unsplash.com

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