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How to Write a LinkedIn Summary That People Would Stop for You

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How to Write a LinkedIn Summary That People Would Stop for You

According to some estimates,[1] 467 million people use LinkedIn and two new members sign up every second. LinkedIn has become a powerful tool for business success with more than 10 million endorsements so far.

Setting up an account on this platform is vital for your career, but you have to make some effort. In order to succeed, your profile has to be well-crafted and stand out from all others with an unique summary. The problem is, a lot of people have summaries that are too generic, and there is nothing to catch someone’s attention.

Believe me; the problem with bad summaries on LinkedIn is quite common so you shouldn’t despair if you think yours doesn’t meet certain standards.

The good thing is; you can always create a different, improved summary that will catch everyone’s attention. As a social media expert who has helped numerous individuals and businesses to boost the quality of LinkedIn profiles, I bring you some useful tips to create a stellar LinkedIn summary easily.

Most LinkedIn users assume nobody even reads the summary, but that is not true

You are probably wondering why is summary important anyway. Most LinkedIn users assume nobody even reads that section, but that is not true. You should think of your profile on this platform as a type of resume with extra personality. The purpose of the summary is to educate and persuade the reader to want to learn more or even collaborate with you.[2] This section doesn’t only provide more info about your skills; it also reveals how you express yourself. You can learn a lot about a person just by reading how they write about themselves. A stellar summary is like a movie trailer, highlights all the qualities while sending a clear message that you have a lot to offer.

What is wrong why my current summary?

LinkedIn is a powerful social media marketing tool that a lot of us take for granted. We usually assume that just because the idea behind this platform is to form business connections, we are pretty much set up. The reality is different; the quality of your profile determines whether you are a good match for someone’s business, and summary plays a vital role. What is wrong with it? Open your LinkedIn profile and read this section from top to bottom. Finished? Okay, so the chances are high the summary includes some “powerful” verbs, statistics or other data about your accomplishments at previous jobs, awards, and honors. Am I right? Well, there is your answer.

You took the approach that you found most professional, and although summary should demonstrate your skills and info you want others to know, it might make people wonder “What can you do for me, then?” The primary cause of summary-related problems is failing to mention how someone can benefit from collaborating with you. Percentages and other data do seem impressive, but at the end of the day, the reader just wants to read something with more depth. Other sources of the problem include poor structure, grammar and spelling mistakes, generic text.

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How to write a high-quality summary

You’ll be happy to know that all problems mentioned above can be fixed easily. In order to do so, all you have to do is to follow these simple steps.

Step 1

One of the most common pitfalls that people face is not knowing what to write. Take a pen and a piece of paper and write down your qualities and other info that other people should know about. The choice is yours here, you can mention everything from some personal characteristics to why you love your job, what do you do actually and so on. No need to create full sentences at this point, just create a list.

Step 2

Start with a bang! The beginning is always crucial, it’s a hook that catches reader’s attention. You want that person to know more and keep reading summary rather than moving on to something else. For this purpose you can use a question, even a few words with exclamation e.g. Focused! Or maybe you can start off with an interesting fact about you such as Every day I watched my mother/father get ready for work and hoped I would become just like him/her one day, goal-oriented, driven, and kind at the same time.

Step 3

Mention important details to inform readers about yourself and your expertise. Now in the era of micro-influencer marketing letting people know what you can do for them is crucial. Some points to cover include:

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• Important accomplishments e.g. how much money you helped your company save, successful campaigns you carried out, and other details related to your niche

• Values and passions such as optimism, love for yoga and meditation, and things you appreciate. A reader doesn’t read the summary to learn about your work, he/she wants to learn more about you, as a person

• Things you can do better than someone else e.g. I inspire and engage even the most skeptical clients

• Figures and facts when applicable. As mentioned above this is one of the most common problems or pitfalls in summaries. People get caught up in numbers and then their entire summary is made up of percentages. Ideally, this info should account for sentence or two of the entire summary

• What do you offer? What does someone get by working with you? Who can benefit from collaboration with you and why? Answer these questions to let reader know what can you do for them or provide a short list of different specialties

Step 4

End your summary with a call to action.[3] You can use something witty such as “reach out to me if you want to talk about football and technology” or you can submit some links and other info that people can use to contact or learn more about you.

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Mistakes to avoid

• Writing one large paragraph – summaries written this way seems unappealing, and a reader will highly likely skip it. Instead, divide your summary into paragraph and make sure there’s a lot of white space

• Including overused buzzwords – words like passionate, creative, motivated don’t make you stand out. Instead, use synonyms or express yourself in a different manner

• Writing in the third person – while it may seem more professional, this summary is impersonal and doesn’t do its purpose – helping readers to get to know you on a professional and personal level

• Using slang – gonna, wanna, shoulda, coulda don’t belong to your summary. Make sure this section is free of spelling and grammar mistakes

Examples of good summaries

Writing a summary on LinkedIn requires a little bit of effort but it is not the most difficult job in the world. Just find a balance that informs others about your core values and business accomplishments or what you offer for potential collaborators without making it seem like you are bragging or focusing on numbers all the time. Here are examples of three different summaries.

1. Mark Lazen

What makes this summary great is the fact that Mr. Lazen talks about his business accomplishments and provides a glimpse into his witty personality with “I’m the calm one” or “I don’t care who gets the credit, I just want to win”. People who go to his profile can see what he offers and he ends with a nice call to action.

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      2. Paul H. Simon

      This particular summary starts with a relatable introduction that, certainly, catches a reader’s attention. Mr. Simon also discusses his strengths and provides a brief insight into different ways he can help his clients and ends with a call to action by providing contact info where people can reach him.

           

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          High-quality summary on LinkedIn provides a useful insight into your personality and demonstrates different skills you can offer to potential collaborators. In order to get the most out of the summary, it is necessary to compose it properly and this article provided a few tips and tricks you can use.

          Reference

          More by this author

          Vivian Michaels

          DM Expert and Technology Adviser

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          Last Updated on October 21, 2021

          How to Create Your Own Ritual to Conquer Time Wasters and Laziness

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          How to Create Your Own Ritual to Conquer Time Wasters and Laziness

          Life is wasted in the in-between times. The time between when your alarm first rings and when you finally decide to get out of bed. The time between when you sit at your desk and when productive work begins. The time between making a decision and doing something about it.

          Slowly, your day is whittled away from all the unused in-between moments. Eventually, time wasters, laziness, and procrastination get the better of you.

          The solution to reclaim these lost middle moments is by creating rituals. Every culture on earth uses rituals to transfer information and encode behaviors that are deemed important. Personal rituals can help you build a better pattern for handling everything from how you wake up to how you work.

          Unfortunately, when most people see rituals, they see pointless superstitions. Indeed, many rituals are based on a primitive understanding of the world. But by building personal rituals, you get to encode the behaviors you feel are important and cut out the wasted middle moments.

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          Program Your Own Algorithms

          Another way of viewing rituals is by seeing them as computer algorithms. An algorithm is a set of instructions that is repeated to get a result.

          Some algorithms are highly efficient, sorting or searching millions of pieces of data in a few seconds. Other algorithms are bulky and awkward, taking hours to do the same task.

          By forming rituals, you are building algorithms for your behavior. Take the delayed and painful pattern of waking up, debating whether to sleep in for another two minutes, hitting the snooze button, repeat until almost late for work. This could be reprogrammed to get out of bed immediately, without debating your decision.

          How to Form a Ritual

          I’ve set up personal rituals for myself for handling e-mail, waking up each morning, writing articles, and reading books. Far from making me inflexible, these rituals give me a useful default pattern that works best 99% of the time. Whenever my current ritual won’t work, I’m always free to stop using it.

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          Forming a ritual isn’t too difficult, and the same principles for changing habits apply:

          1. Write out your sequence of behavior. I suggest starting with a simple ritual of only 3-4 steps maximum. Wait until you’ve established a ritual before you try to add new steps.
          2. Commit to following your ritual for thirty days. This step will take the idea and condition it into your nervous system as a habit.
          3. Define a clear trigger. When does your ritual start? A ritual to wake up is easy—the sound of your alarm clock will work. As for what triggers you to go to the gym, read a book or answer e-mail—you’ll have to decide.
          4. Tweak the Pattern. Your algorithm probably won’t be perfectly efficient the first time. Making a few tweaks after the first 30-day trial can make your ritual more useful.

          Ways to Use a Ritual

          Based on the above ideas, here are some ways you could implement your own rituals:

          1. Waking Up

          Set up a morning ritual for when you wake up and the next few things you do immediately afterward. To combat the grogginess after immediately waking up, my solution is to do a few pushups right after getting out of bed. After that, I sneak in ninety minutes of reading before getting ready for morning classes.

          2. Web Usage

          How often do you answer e-mail, look at Google Reader, or check Facebook each day? I found by taking all my daily internet needs and compressing them into one, highly-efficient ritual, I was able to cut off 75% of my web time without losing any communication.

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          3. Reading

          How much time do you get to read books? If your library isn’t as large as you’d like, you might want to consider the rituals you use for reading. Programming a few steps to trigger yourself to read instead of watching television or during a break in your day can chew through dozens of books each year.

          4. Friendliness

          Rituals can also help with communication. Set up a ritual of starting a conversation when you have opportunities to meet people.

          5. Working

          One of the hardest barriers when overcoming procrastination is building up a concentrated flow. Building those steps into a ritual can allow you to quickly start working or continue working after an interruption.

          6. Going to the gym

          If exercising is a struggle, encoding a ritual can remove a lot of the difficulty. Set up a quick ritual for going to exercise right after work or when you wake up.

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          7. Exercise

          Even within your workouts, you can have rituals. Spacing the time between runs or reps with a certain number of breaths can remove the guesswork. Forming a ritual of doing certain exercises in a particular order can save time.

          8. Sleeping

          Form a calming ritual in the last 30-60 minutes of your day before you go to bed. This will help slow yourself down and make falling asleep much easier. Especially if you plan to get up full of energy in the morning, it will help if you remove insomnia.

          8. Weekly Reviews

          The weekly review is a big part of the GTD system. By making a simple ritual checklist for my weekly review, I can get the most out of this exercise in less time. Originally, I did holistic reviews where I wrote my thoughts on the week and progress as a whole. Now, I narrow my focus toward specific plans, ideas, and measurements.

          Final Thoughts

          We all want to be productive. But time wasters, procrastination, and laziness sometimes get the better of us. If you’re facing such difficulties, don’t be afraid to make use of these rituals to help you conquer them.

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          More Tips to Conquer Time Wasters and Procrastination

           

          Featured photo credit: RODOLFO BARRETO via unsplash.com

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