Advertising
Advertising

How to Write a LinkedIn Summary That People Would Stop for You

How to Write a LinkedIn Summary That People Would Stop for You

According to some estimates,[1] 467 million people use LinkedIn and two new members sign up every second. LinkedIn has become a powerful tool for business success with more than 10 million endorsements so far.

Setting up an account on this platform is vital for your career, but you have to make some effort. In order to succeed, your profile has to be well-crafted and stand out from all others with an unique summary. The problem is, a lot of people have summaries that are too generic, and there is nothing to catch someone’s attention.

Believe me; the problem with bad summaries on LinkedIn is quite common so you shouldn’t despair if you think yours doesn’t meet certain standards.

The good thing is; you can always create a different, improved summary that will catch everyone’s attention. As a social media expert who has helped numerous individuals and businesses to boost the quality of LinkedIn profiles, I bring you some useful tips to create a stellar LinkedIn summary easily.

Most LinkedIn users assume nobody even reads the summary, but that is not true

You are probably wondering why is summary important anyway. Most LinkedIn users assume nobody even reads that section, but that is not true. You should think of your profile on this platform as a type of resume with extra personality. The purpose of the summary is to educate and persuade the reader to want to learn more or even collaborate with you.[2] This section doesn’t only provide more info about your skills; it also reveals how you express yourself. You can learn a lot about a person just by reading how they write about themselves. A stellar summary is like a movie trailer, highlights all the qualities while sending a clear message that you have a lot to offer.

What is wrong why my current summary?

LinkedIn is a powerful social media marketing tool that a lot of us take for granted. We usually assume that just because the idea behind this platform is to form business connections, we are pretty much set up. The reality is different; the quality of your profile determines whether you are a good match for someone’s business, and summary plays a vital role. What is wrong with it? Open your LinkedIn profile and read this section from top to bottom. Finished? Okay, so the chances are high the summary includes some “powerful” verbs, statistics or other data about your accomplishments at previous jobs, awards, and honors. Am I right? Well, there is your answer.

You took the approach that you found most professional, and although summary should demonstrate your skills and info you want others to know, it might make people wonder “What can you do for me, then?” The primary cause of summary-related problems is failing to mention how someone can benefit from collaborating with you. Percentages and other data do seem impressive, but at the end of the day, the reader just wants to read something with more depth. Other sources of the problem include poor structure, grammar and spelling mistakes, generic text.

Advertising

How to write a high-quality summary

You’ll be happy to know that all problems mentioned above can be fixed easily. In order to do so, all you have to do is to follow these simple steps.

Step 1

One of the most common pitfalls that people face is not knowing what to write. Take a pen and a piece of paper and write down your qualities and other info that other people should know about. The choice is yours here, you can mention everything from some personal characteristics to why you love your job, what do you do actually and so on. No need to create full sentences at this point, just create a list.

Step 2

Start with a bang! The beginning is always crucial, it’s a hook that catches reader’s attention. You want that person to know more and keep reading summary rather than moving on to something else. For this purpose you can use a question, even a few words with exclamation e.g. Focused! Or maybe you can start off with an interesting fact about you such as Every day I watched my mother/father get ready for work and hoped I would become just like him/her one day, goal-oriented, driven, and kind at the same time.

Step 3

Mention important details to inform readers about yourself and your expertise. Now in the era of micro-influencer marketing letting people know what you can do for them is crucial. Some points to cover include:

Advertising

• Important accomplishments e.g. how much money you helped your company save, successful campaigns you carried out, and other details related to your niche

• Values and passions such as optimism, love for yoga and meditation, and things you appreciate. A reader doesn’t read the summary to learn about your work, he/she wants to learn more about you, as a person

• Things you can do better than someone else e.g. I inspire and engage even the most skeptical clients

• Figures and facts when applicable. As mentioned above this is one of the most common problems or pitfalls in summaries. People get caught up in numbers and then their entire summary is made up of percentages. Ideally, this info should account for sentence or two of the entire summary

• What do you offer? What does someone get by working with you? Who can benefit from collaboration with you and why? Answer these questions to let reader know what can you do for them or provide a short list of different specialties

Step 4

End your summary with a call to action.[3] You can use something witty such as “reach out to me if you want to talk about football and technology” or you can submit some links and other info that people can use to contact or learn more about you.

Advertising

Mistakes to avoid

• Writing one large paragraph – summaries written this way seems unappealing, and a reader will highly likely skip it. Instead, divide your summary into paragraph and make sure there’s a lot of white space

• Including overused buzzwords – words like passionate, creative, motivated don’t make you stand out. Instead, use synonyms or express yourself in a different manner

• Writing in the third person – while it may seem more professional, this summary is impersonal and doesn’t do its purpose – helping readers to get to know you on a professional and personal level

• Using slang – gonna, wanna, shoulda, coulda don’t belong to your summary. Make sure this section is free of spelling and grammar mistakes

Examples of good summaries

Writing a summary on LinkedIn requires a little bit of effort but it is not the most difficult job in the world. Just find a balance that informs others about your core values and business accomplishments or what you offer for potential collaborators without making it seem like you are bragging or focusing on numbers all the time. Here are examples of three different summaries.

1. Mark Lazen

What makes this summary great is the fact that Mr. Lazen talks about his business accomplishments and provides a glimpse into his witty personality with “I’m the calm one” or “I don’t care who gets the credit, I just want to win”. People who go to his profile can see what he offers and he ends with a nice call to action.

Advertising

      2. Paul H. Simon

      This particular summary starts with a relatable introduction that, certainly, catches a reader’s attention. Mr. Simon also discusses his strengths and provides a brief insight into different ways he can help his clients and ends with a call to action by providing contact info where people can reach him.

           

          High-quality summary on LinkedIn provides a useful insight into your personality and demonstrates different skills you can offer to potential collaborators. In order to get the most out of the summary, it is necessary to compose it properly and this article provided a few tips and tricks you can use.

          Reference

          More by this author

          Vivian Michaels

          DM Expert and Technology Adviser

          Artificial Intelligence Will Not Take Up Half of Our Employment How to Write a LinkedIn Summary That People Would Stop for You

          Trending in Productivity

          1 How To Save Time And Achieve More Every Day 2 Why the Pomodoro Method Is the Best Productivity Timer 3 50 Ways to Increase Productivity and Achieve More in Less Time 4 55 Inspiring Quotes from U.S. Presidents That Will Change Your Life 5 10 Practical Ways to Improve Time Management Skills

          Read Next

          Advertising
          Advertising
          Advertising

          Last Updated on February 17, 2021

          50 Ways to Increase Productivity and Achieve More in Less Time

          50 Ways to Increase Productivity and Achieve More in Less Time

          If you feel like you don’t have enough time to do everything you want to do, maybe it’s time to check-in with your time management skills.

          No one is born to be very good at time management, so that’s okay if you think you’re bad in it. But everyone can learn to boost their productivity and achieve more!

          Here are 50 ways to increase productivity and add hours to your day.

          1. Set a Timer

          Estimate the time you need to tackle different tasks and set a timer for each of your tasks. How you go about this is up to you as there are many different ways. There is the Pomodoro technique where you focus on a task for 25 minutes followed by a five minute break afterwards.

          In the event that you have a task that will take much longer than that, you can consider one of the many timer-based apps. One that comes to mind is Clockify. It’s used for freelancers and entrepreneurs alike, however it’s a good way to be setting yourself a timer. It provides reports and you can serve as a project manager of sorts too. Best of all, it’s free.

          2. Eliminate All Distractions

          Distractions include the phone, email notifications and having multiple web browsers open on the desktop. Just as it’s important to be organized offline, it’s key to have things organized online as well. This free guide End Distractions And Find Your Focus is a good tool to help you. With this guide, you’ll learn how to get rid of distractions and boost productivity. Grab your free guide here.

          You can also learn more on how to get rid of all distractions in this guide: How to Focus and Maximize Your Productivity (the Definitive Guide)

          3. Listen to Music That Boosts Productivity

          Distractions should be avoided, but sometimes a bit of music in the background can help you focus.

          Of course, it doesn’t need to be heavy rock music, but a bit of Beethoven may do you some good.

          Here’s a complete guide to help you pick the right music for better productivity: How To Maximize Your Productivity With Music: A Complete Guide

          4. Find Meaning in What You Do (And Love What You Do)

          Enjoying what you do is the ultimate way to increase your productivity.

          If you aren’t sure what you love doing yet, don’t worry. Leo Babauta has some unique ways to help you: How to Find Your Passion

          5. Prioritize your tasks ahead of time.

          By listing your tasks in order of importance, you can make sure that you finish all of your most important tasks during the day.

          Learn a unique technique to Prioritize Right in 10 Minutes and Work 10X Faster.

          6. Batch Similar Tasks into a Single Batch.

          Tasks like blog writing, phone calls, email and errands can be grouped into a single batch. You will save time by completing similar tasks in one session. One way to help you with organizing all of those things is through the app Todoist. It’s an easy and simple way for you to plan out your day, set reminders, and group all of your most important tasks in a convenient spot.

          7. Complete Your Most Dreaded Tasks First Thing in the Morning.

          Whichever activity you are dreading the most is probably the one you need to complete first thing in the morning.

          Many people tend to check emails in the morning because after checking a list of emails, they feel fulfilled. But that’s just an illusion of having achieved more.

          Doing simple tasks like checking emails first in the morning is bad for you. Instead, do the difficult tasks because you have more energy in the morning to tackle them!

          8. Reward Yourself for Finishing a Big Task

          To stay motivated for whatever you do, reward yourself every now and then.

          Keep track of your small wins and milestones and celebrate them. So whenever you struggle about your progress, you see how far you’ve come!

          Find out more about this 2-Step Approach to Self-Motivation: Track Small Wins and Reward Yourself.

          9. Don’t Multitask

          Research has shown that multitasking is not productive. If you think you can multitask, think again.

          Advertising

          For optimum productivity, focus on one thing at a time.

          10. Step Away from the Computer

          The Internet has become one of the number one distraction. To increase your productivity, try to do as much of your work offline as possible.

          I do this a lot when I try to brainstom new ideas and have found it to be very beneficial to simply unplug.

          11. Use Focus Tools

          Make good use of apps and technology to help you remove distractions.

          Here’re 18 Best Time Management Apps and Tools to help you stay focused. This way, you’re not distracted by the web, e-mail, or IM.

          Also, join the free Fast-Track Class – Overcoming Distraction, and you’ll learn the one simple method to work even when you’re surrounded by distractions. Join the free session now!

          12. Just Start

          Often times, starting is the hardest part. People tend to wait for the perfect time with perfect condition to start. But there’s no perfect condition.

          Once you get going, you will quickly get into a rhythm that could last for hours.

          13. Find out Your Productive Hours

          Everyone has a certain time of the day in which they are more productive than others. For me, it’s the morning.

          Find out when your prime time is for productivity and optimize your work schedule accordingly.

          14. Keep a Notebook and Pen on Hand at All Times

          This way, you can write down your thoughts, to-dos and ideas at any time. The key is to get everything out of your head and onto paper. Your subconscious mind won’t be reminding you about it every other second. Another consideration is getting the app Evernote. Not only does this save you on ink and paper, Evernote is a convenient place for you to jot down notes and thoughts and then share them with the team. In certain circumstances, this can prove useful if you’re the type of person that has a lot of ideas that you want to share.

          15. Write a Blog to Chronicle Your Own Personal Development and Achievements

          The blog keeps you accountable and always working towards self improvement and personal growth.

          When you write down all the small achievements you’ve been having, you’re also more motivated to move forward.

          And you know what, this is how I started Lifehack too! What also helped me in starting Lifehack is WordPress, which allows people to set up a website for free. WordPress has simplified a lot of the process of building a site to the point that virtually anyone can build a website now.

          16. Write out a To-Do-List Each Day

          I like to plan my day the night before. This way, I can get started on my most important tasks as soon as I wake up. The Full Life Planner is a nice tool to help you organize your days and get things that matter done. Check out the planner here and start to plan your day ahead easily!

          Make sure you don’t make any of these common to-do-list mistakes!

          17. Write Your Most Important Tasks and To-Dos on a Calendar.

          The key to good time management is knowing where to be and what to be doing there at any given time. Effective calendar management goes hand in hand with good task list management.

          Learn here How to Use a Calendar to Create Time and Space.

          18. Reflect on Your Productivity Constantly

          As you go throughout your day, repeatedly ask yourself:

          “Am I currently making the best possible use of my time?”

          This one simple question can be an excellent boost to your productivity.

          19. Get up Early Before Anyone Else

          I know it could be difficult for some to wake up early in the morning but nothing beats a quiet house!

          Advertising

          Here’s How to Start Your Day at 5:00 AM and some Simple Things Early Risers Do to make waking up early easier.

          20. Get Plenty of Sleep

          When you work online, sleep can become a long lost memory. However, it’s important to get plenty of sleep so that your working hours can be as productive as possible.

          Try out this night routine which I highly recommend for productivity: The Ultimate Night Routine Guide: Sleep Better and Wake Up Productive

          21. Exercise

          Research has shown that midday exercise boosts productivity and morale in the workplace.

          Take a short walk at lunch or do some simple stretches during your break to maximize your productivity.

          Here I have some exercises recommendations for you:

          22. Outsource as Much as Possible

          If you want to achieve more in less time, learn to delegate or outsource work. Here are just a few of the companies that will help you outsource your everyday tasks:

          Also, read this guide to learn how to delegate effectively: How to Delegate Work (the Definitive Guide for Successful Leaders)

          23. Set Some Exciting Goals

          Without worthy goals, you will never be motivated to get things done.

          Set goals that are challenging and achievable. The best goal setting framework is a SMART goal. That said, there are other tools that can help you out as well. For example, The Dreamers’ Guide To Reaching Your Goal is a great guide to help you set and reach goals effectively. Grab your free guide and learn how to make your goals happen this year!

          24. Tell Other People About Your Goals

          When you tell others about your goals, you will instantly be held accountable.

          25. Listen to Podcasts

          Listen to educational podcasts or audio books while you’re driving to work, cleaning the house, exercising, or cooking dinner.

          Audio learning has the power to add hours to your day. Not to mention, your cranium is sure to thank you for it.

          Some recommendations for you: 11 Podcasts To Inspire Yourself

          26. Read David Allen’s best-selling book Getting Things Done

          This is one of the most important productivity books you will ever read. Read it, apply the tips in your daily lives and get more things done.

          Here’re more great books about productivity too: 35 Books on Productivity and Organizational Skills for an Effective Life

          27. Learn to Speed Read

          When you can read faster, you will read and learn more! Check out these 10 Ways to Increase Your Reading Speed.

          You can also make use of the app OutRead to help speed up your reading speed!

          28. Learn to Skip When You Read

          When you’re reading a book, just read the parts that you need and skip the rest. But you have to read with a purpose.

          Learn how to make it work here: How to Read 10X Faster and Retain More

          29. Focus on Result-Oriented Activities

          Pareto’s law (also known as the 80 20 rule) states that 80% of the outputs result from 20% of the inputs. This means that 20% of our actions result in 80% of the results.

          We must find the 20% that is creating the 80% of our desired outcomes and focus solely on those activities.

          Advertising

          30. Take a Break

          You can’t always be working at optimum productivity. Instead, you should shoot for working in short bursts at your most productive times.

          31. Start a Polyphasic Sleep Schedule

          What is polyphasic sleep?

          Polyphasic sleep is a sleep pattern specification intended to compress sleep time to 2-5 hours daily.[1] This is achieved by spreading out sleep into short (around 20-45 minute) naps throughout the day. This allows for more waking hours with relatively high alertness.

          While you can learn more about it here, you’re recommended to take some naps during the day to recharge your energy too.

          32. Learn to Say “No”.

          We can’t do everything and therefore we must learn when to say no in order to save our sanity.

          Learn the Gentle Art of Saying No from Leo Babauta.

          33. Go on an Information Diet

          Most of the world lives on information overload. We must eliminate mindless Internet surfing.

          Stop reading three different newspapers a day and checking your RSS feeds multiple times a day. Otherwise, you’ll never get anything done.

          The key is to limit yourself only to information that you can immediately take action on. Here’re some simple tips you can try: 10 Simple Productivity Tricks To Manage Overloaded Information

          34. Organize Your Office

          The piles of paper around your desk can be a huge barrier on your productivity. Optimize your time by organizing your office, setting up a system and dumping the junk.

          Check out these 21 Tips to Organize Your Office and Get More Done and 20 Easy Home Office Organization Ideas to Boost Your Productivity.

          35. Find a Mentor

          By modeling after those who have already achieved success, you will save yourself a lot of time and energy.

          A good mentor is hard to find, so here’s a guide to help you: What to Look for in a Mentor

          36. Learn Keyboard Shortcuts

          With technology’s help, you can double your work efficiency. Even better, you learn all the shortcuts when using technology, for example keyboard shortcuts.

          When you use keyboard shortcut, you gain 64 hours every year!

          Not sure what shortcuts to lear? Check out these 22 Tricks That Can Make Anyone A Keyboard Ninja.

          Besides learning the shortcuts, you can also create keyboard shortcuts with AutoHotKey.

          37. Improve Your Typing Speed to Save Time

          Do you know you can save 21 days per year just by typing fast?

          You don’t really need to take some serious courses to type faster, try these typing games online:

          38. Work from Home and Avoid the Daily Commute

          If your job is a flexible one, consider working from home. This saves you the commute time and you’ll find yourself more energetic throughout the day as you have saved the long ride.

          Take a look at these tips to help you stay productive while working from home:

          How to Work from Home and Stay Ultra-Productive

          Advertising

          39. Get Rid of Time Wasters

          Common time wasters include Instant Messenger, video games, Flickr, checking your stats 10 times a day, television and extraneous Internet surfing.

          Don’t rely on your willpower, make use of some of these useful tools to help you stay focus: 10 Online Apps for Better Focus

          40. Plan Your Meals in Advance

          Plan out all of your meals a week ahead and make your grocery list accordingly. This allows you to focus on the necessary – saving you time and money. You can also save yourself even more time through a wide variety of apps. One app that I find helpful is Mealime. It’s an app that provides you with a wide selection of recipes and also a convenient spot for your grocery list as well.

          Considering the fact that over 4 million users have this app, it goes to show that there is a good selection of meal plans that you can follow and that the app is friendly to use.

          41. Cook Your Meals in Bulk

          When you cook your meals in bulk, you will have plenty of leftovers. This can avoid having to cook everyday.

          Find out more about how to make cooking in bulk works: Once a Month Cooking: Productivity Hack or Overrated Time Suck?

          42. Protect Yourself from Unnecessary Phone Time with Caller ID

          The minutes you spend on picking up unnecessary phone calls are time wasted. You can prevent that from happening.

          Check out this detailed guide how you can deal with those unnecessary phone calls: How To Lose the Useless Items that Weigh Down Your Day – Cellphone Calls

          43. Take Shorter Showers

          This one may sound silly but it’s actually something I struggle with. I spend up to 30 minutes in the shower. Think of the time I could save simply by speeding up a bit.

          44. Save the Trips to Bank by Taking Direct Deposit

          Many employers now offer direct deposit. If yours does, then be sure and take advantage of it and save yourself from a number of trips to the bank.

          45. Auto Pay Your Bills

          How many times have you been worried about whether you missed the bills deadline?

          Auto paying your bills will save you time and eliminate late fees and increased interest rates.

          46. Shop Online

          Whenever possible, avoid going to the store. When you shop online, you can be more focus about what you’re getting.

          47. Speed up your Internet With a Broadband Connection

          Many people are aware of the slow speed of internet but aren’t doing anything about it. In fact, this is the number one Internet time-saver!

          If you must use dial-up, then you can use accelerators like Propel and SlipStream to double or even triple your speed.

          48. Keep up the Speed of Your Computer

          If you’re a Windows user, use Windows hibernation feature to avoid the slowdown of exiting and restarting Windows.

          Or maybe, consider switching to Mac as there’re plenty of Advantages You Probably Don’t Know About Switching To Mac From PC.

          49. Turn off the TV

          The average American watches more than 4 hours of television every day. Over a 65-year life, that’s 9 years glued to the tube.

          For better health and productivity, turn off the TV. Here’re 11 more reasons to tell you to stop watching TV so often.

          Turn off the TV and you are sure to get more out of life.

          50. Use a Tivo or DVR

          This can help you cut an hour-long television show down to just 40 minutes. You can save time while not missing the fun.

          So, here’s the ultimate list of techniques you should learn to boost productivity. Pick the techniques that work for you and make them your daily habits. As time goes, you’ll find yourself being a lot more productive.

          More Time Management Tips

          Featured photo credit: Pexels via pexels.com

          Reference

          [1] Medical News Today: What is biphasic and polyphasic sleep?

          Read Next