Advertising
Advertising

Last Updated on August 9, 2017

I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

There are about 3.69 million results on a Google search for “cover letter template,” which isn’t surprising. Many are concerned with making sure they have the right cover letter format, so they go searching for a template.

Here’s the problem with that approach: by definition, a template (especially those residing on Page 1 of Google’s search results) is something that thousands of people are using. This cannot stand out from others. Your cover letter begins from a very average place.

The average number of applicants to a job these days is 59,[1] with most jobs receiving far more. Recruiters and hiring managers simply don’t have the time to go through 60+ resumes and cover letters thoroughly without sacrificing many other priorities during the day.

A good, interesting cover letter — especially one that hooks the reader immediately — can be a huge difference in getting you a job. A generic cover letter on the same template the recruiter just saw 50 other times? No.

When we discuss cover letter format, then, let’s shift the focus to how to make yourself stand out as a candidate via your cover letter.

Make It Personal (Like You Know the Hiring Person)

This is actually much easier in the modern age, because you can use LinkedIn often to find the specific hiring manager for the position. For example, a writer job may report to a marketing or content marketing manager, and a design job might report to a marketing manager or Chief Designer. Once you know the hiring manager, you can personalize the cover letter format pretty easily:

Advertising

  • No sir/madam; use the name.
  • Look at their career arc and mention one commonality between theirs and yours.
  • Mention one skill or concept you think you could learn from them.

Now the cover letter is directed at one person and wholly personal. This is a great first step.

If you can, look up potential pain points for the employer online. Some sources are Google News, Seeking Alpha, The Wall Street Journal, and other financial sources. If you’ve determined the biggest problems they face and you have a few sentences about how your role could solve them, that might endear your candidacy to them.

Narrate Your Story

Nothing resonates for the human brain like stories. Tell a great one here — especially given the time constraints for a hiring manager to read all these letters. Some tips:

  • Use the inverted pyramid approach and put the most important information first.
  • Assume that with every additional word, the chances of the hiring manager continuing to read it declines. You can assume that because it’s been proven by research.[2]

A good story-driven intro might go something like this:

Hi Mr. Peterson,

I saw that you were a river guide for a while in your 20s. I was also for three years and a near-death experience I had with a group from a corporate retreat changed everything for me about how I considered my career arc.

Advertising

Mr. Peterson is likely to keep reading. The story has hooked him.

Play up Your Connection with the Company

This is where your research (LinkedIn and otherwise) comes into play. You need to convey why working for that specific company is important to you, not just the concept of having a job. The goal is to build emotional attachment based on the research you did. Here’s an example:

Hi Mr. Smith,

My dad always told me his best experiences were in family-owned businesses, so I’ve been gravitating towards those in my recent search. I discovered how many awards your team has won, including the 2017 Best Business award for the metro area, and I began doing additional research on your culture. It seems fantastic, especially that part about company-wide data accountability and bonding “color days.” I’ve been searching for a great fit like this since those long conversations about being a male and career-building with my dad, and your approach seems excellent. I’d love to show you why I’m the best candidate here.

This references research, shows you care about the company, and plays to the ego of those already inside the company. It’s a triple win!

Focus on 3 Attributes Only

When the iPhone first came out, there were over 200 features. Steve Jobs could have discussed them all in that famous opening press event. He discussed seven only. If he had discussed 200+, the event would have taken forever and no one would remember the key elements.

Advertising

You don’t need seven features for a cover letter, but picking three attributes is usually a good start. It may look something like this:

I believe I can add value in this role in three specific ways, namely advanced data analysis, communication and presentation of that data to senior leadership, and project management around the initial stages of transferring what the data says into a direct action plan. I’ve been working in the data context space for six years, and some examples of my biggest projects include…

The letter/section would go on, but the important point is that you specifically defined your value adds. The experiences underscoring those value adds comes next.

At this point, the optimal cover letter format focuses on:

  • Emotions
  • Stories
  • Personal context
  • Background research
  • Defining your value-add
  • Friendly tone

And now, let’s get to some more logistics.

Make It Easy-To-Read

This means font (Arial, Courier New, Times New Roman, etc.) and size (usually 12-14). Use standard margins. It should be one page or shorter, and save it (as with your resume) as a PDF instead of a MS Word file, which can look different across different devices.[3]

Advertising

Also make sure it’s clearly labeled as the cover letter, as oftentimes you’ll send as attachments with the resume. While this may seem minor, confusing a recruiter or hiring manager for even a few seconds could get your cover letter tossed.

The baseline: no mistakes. Avoid typos, run-on sentences, poor grammar, or misspellings (especially of the company or hiring manager’s name). This is a baseline that will get any cover letter tossed aside. Proofread it and make sure you run it through a spell check process.

The Bottom Line on Cover Letter Format

As the number of applications to a standard position rises, you have to make your cover letter stand out. An impressive cover letter will get you through those top of funnel hiring stages and onward to an interview with the hiring manager.

Your cover letter format is less about the exact best template and more about the story you convey. That’s going to push the door further open in the hiring process.

Reference

More by this author

Brian Lee

Chief of Product Management at Lifehack

How to Set Ambitious and Achievable Career Goals (With Examples) Best Chrome Extensions to Get Things Done Faster 24 Best Habit Tracking Apps (2018 Updated) How to Make Money Fast: 10 Easy Ways to Make Money in the next Hour This is How The Use of Emojis Can Shape Our Impressions

Trending in Productivity

1How Productive People Compartmentalize Time to Get the Most Done 2How to Increase Brain Power: 10 Simple Ways to Train Your Brain 3Forget Learning How to Multitask: Boost Productivity 10X More with Focus 4How to Organize Your Thoughts: 3 Simple Steps to 10X Your Productivity 5How to Be Productive: 11 Ways to Be Productive and Happy at Once

Read Next

Advertising
Advertising

Published on July 17, 2018

How Productive People Compartmentalize Time to Get the Most Done

How Productive People Compartmentalize Time to Get the Most Done

I’ve never believed people are born productive or organized. Being organized and productive is a choice.

You choose to keep your stuff organized or you don’t. You choose to get on with your work and ignore distractions or you don’t.

But one skill very productive people appear to have that is not a choice is the ability to compartmentalize. And that takes skill and practice.

What is compartmentalization

To compartmentalize means you have the ability to shut out all distractions and other work except for the work in front of you. Nothing gets past your barriers.

In psychology, compartmentalization is a defence mechanism our brains use to shut out traumatic events. We close down all thoughts about the traumatic event. This can lead to serious mental-health problems such as Post Traumatic Stress Disorder (PTSD) if not dealt with properly.

However, compartmentalization can be used in positive ways to help us become more productive and allow us to focus on the things that are important to us.

Advertising

Robin Sharma, the renowned leadership coach, calls it his Tight Bubble of Total Focus Strategy. This is where he shuts out all distractions, turns off his phone and goes to a quiet place where no one will disturb him and does the work he wants to focus on. He allows nothing to come between himself and the work he is working on and prides himself on being almost uncontactable.

Others call it deep work. When I want to focus on a specific piece of work, I turn everything off, turn on my favourite music podcast The Anjunadeep Edition (soft, eclectic electronic music) and focus on the content I intend to work on. It works, and it allows me to get massive amounts of content produced every week.

The main point about compartmentalization is that no matter what else is going on in your life — you could be going through a difficult time in your relationships, your business could be sinking into bankruptcy or you just had a fight with your colleague; you can shut those things out of your mind and focus totally on the work that needs doing.

Your mind sees things as separate rooms with closable doors, so you can enter a mental room, close the door and have complete focus on whatever it is you want to focus on. Your mind does not wander.

Being able to achieve this state can seriously boost your productivity. You get a lot more quality work done and you find you have a lot more time to do the things you want to do. It is a skill worth mastering for the benefits it will bring you.

How to develop the skill of compartmentalization

The simplest way to develop this skill is to use your calendar.

Advertising

Your calendar is the most powerful tool you have in your productivity toolbox. It allows you to block time out, and it can focus you on the work that needs doing.

My calendar allows me to block time out so I can remove everything else out of my mind to focus on one thing. When I have scheduled time for writing, I know what I want to write about and I sit down and my mind completely focuses on the writing.

Nothing comes between me, my thoughts and the keyboard. I am in my writing compartment and that is where I want to be. Anything going on around me, such as a problem with a student, a difficulty with an area of my business or an argument with my wife is blocked out.

Understand that sometimes there’s nothing you can do about an issue

One of the ways to do this is to understand there are times when there is nothing you can do about an issue or an area of your life. For example, if I have a student with a problem, unless I am able to communicate with that student at that specific time, there is nothing I can do about it.

If I can help the student, I would schedule a meeting with the student to help them. But between now and the scheduled meeting there is nothing I can do. So, I block it out.

The meeting is scheduled on my calendar and I will be there. Until then, there is nothing I can do about it.

Advertising

Ask yourself the question “Is there anything I can do about it right now?”

This is a very powerful way to help you compartmentalize these issues.

If there is, focus all your attention on it to the exclusion of everything else until you have a workable solution. If not, then block it out, schedule time when you can do something about it and move on to the next piece of work you need to work on.

Being able to compartmentalize helps with productivity in another way. It reduces the amount of time you spend worrying.

Worrying about something is a huge waste of energy that never solves anything. Being able to block out issues you cannot deal with stops you from worrying about things and allows you to focus on the things you can do something about.

Reframe the problem as a question

Reframing the problem as a question such as “what do I have to do to solve this problem?” takes your mind away from a worried state into a solution state, where you begin searching for solutions.

One of the reasons David Allen’s Getting Things Done book has endured is because it focuses on contexts. This is a form of compartmentalization where you only do work you can work on.

Advertising

For instance, if a piece of work needs a computer, you would only look at the work when you were in front of a computer. If you were driving, you cannot do that work, so you would not be looking at it.

Choose one thing to focus on

To get better at compartmentalizing, look around your environment and seek out places where you can do specific types of work.

Taking your dog for a walk could be the time you focus solely on solving project problems, commuting to and from work could be the time you spend reading and developing your skills and the time between 10 am and 12 pm could be the time you spend on the phone sorting out client issues.

Once you make the decision about when and where you will do the different types of work, make it stick. Schedule it. Once it becomes a habit, you are well on your way to using the power of compartmentalization to become more productive.

Comparmentalization saves you stress

Compartmentalization is a skill that gives you time to deal with issues and work to the exclusion of all other distractions.

This means you get more work done in less time and this allows you to spend more time with the people you want to spend more time with, doing the things you want to spend more time doing.

Featured photo credit: Pexels via pexels.com

Read Next