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I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

There are about 3.69 million results on a Google search for “cover letter template,” which isn’t surprising. Many are concerned with making sure they have the right cover letter format, so they go searching for a template.

Here’s the problem with that approach: by definition, a template (especially those residing on Page 1 of Google’s search results) is something that thousands of people are using. This cannot stand out from others. Your cover letter begins from a very average place.

The average number of applicants to a job these days is 59,[1] with most jobs receiving far more. Recruiters and hiring managers simply don’t have the time to go through 60+ resumes and cover letters thoroughly without sacrificing many other priorities during the day.

A good, interesting cover letter — especially one that hooks the reader immediately — can be a huge difference in getting you a job. A generic cover letter on the same template the recruiter just saw 50 other times? No.

When we discuss cover letter format, then, let’s shift the focus to how to make yourself stand out as a candidate via your cover letter.

Make It Personal (Like You Know the Hiring Person)

This is actually much easier in the modern age, because you can use LinkedIn often to find the specific hiring manager for the position. For example, a writer job may report to a marketing or content marketing manager, and a design job might report to a marketing manager or Chief Designer. Once you know the hiring manager, you can personalize the cover letter format pretty easily:

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  • No sir/madam; use the name.
  • Look at their career arc and mention one commonality between theirs and yours.
  • Mention one skill or concept you think you could learn from them.

Now the cover letter is directed at one person and wholly personal. This is a great first step.

If you can, look up potential pain points for the employer online. Some sources are Google News, Seeking Alpha, The Wall Street Journal, and other financial sources. If you’ve determined the biggest problems they face and you have a few sentences about how your role could solve them, that might endear your candidacy to them.

Narrate Your Story

Nothing resonates for the human brain like stories. Tell a great one here — especially given the time constraints for a hiring manager to read all these letters. Some tips:

  • Use the inverted pyramid approach and put the most important information first.
  • Assume that with every additional word, the chances of the hiring manager continuing to read it declines. You can assume that because it’s been proven by research.[2]

A good story-driven intro might go something like this:

Hi Mr. Peterson,

I saw that you were a river guide for a while in your 20s. I was also for three years and a near-death experience I had with a group from a corporate retreat changed everything for me about how I considered my career arc.

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Mr. Peterson is likely to keep reading. The story has hooked him.

Play up Your Connection with the Company

This is where your research (LinkedIn and otherwise) comes into play. You need to convey why working for that specific company is important to you, not just the concept of having a job. The goal is to build emotional attachment based on the research you did. Here’s an example:

Hi Mr. Smith,

My dad always told me his best experiences were in family-owned businesses, so I’ve been gravitating towards those in my recent search. I discovered how many awards your team has won, including the 2017 Best Business award for the metro area, and I began doing additional research on your culture. It seems fantastic, especially that part about company-wide data accountability and bonding “color days.” I’ve been searching for a great fit like this since those long conversations about being a male and career-building with my dad, and your approach seems excellent. I’d love to show you why I’m the best candidate here.

This references research, shows you care about the company, and plays to the ego of those already inside the company. It’s a triple win!

Focus on 3 Attributes Only

When the iPhone first came out, there were over 200 features. Steve Jobs could have discussed them all in that famous opening press event. He discussed seven only. If he had discussed 200+, the event would have taken forever and no one would remember the key elements.

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You don’t need seven features for a cover letter, but picking three attributes is usually a good start. It may look something like this:

I believe I can add value in this role in three specific ways, namely advanced data analysis, communication and presentation of that data to senior leadership, and project management around the initial stages of transferring what the data says into a direct action plan. I’ve been working in the data context space for six years, and some examples of my biggest projects include…

The letter/section would go on, but the important point is that you specifically defined your value adds. The experiences underscoring those value adds comes next.

At this point, the optimal cover letter format focuses on:

  • Emotions
  • Stories
  • Personal context
  • Background research
  • Defining your value-add
  • Friendly tone

And now, let’s get to some more logistics.

Make It Easy-To-Read

This means font (Arial, Courier New, Times New Roman, etc.) and size (usually 12-14). Use standard margins. It should be one page or shorter, and save it (as with your resume) as a PDF instead of a MS Word file, which can look different across different devices.[3]

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Also make sure it’s clearly labeled as the cover letter, as oftentimes you’ll send as attachments with the resume. While this may seem minor, confusing a recruiter or hiring manager for even a few seconds could get your cover letter tossed.

The baseline: no mistakes. Avoid typos, run-on sentences, poor grammar, or misspellings (especially of the company or hiring manager’s name). This is a baseline that will get any cover letter tossed aside. Proofread it and make sure you run it through a spell check process.

The Bottom Line on Cover Letter Format

As the number of applications to a standard position rises, you have to make your cover letter stand out. An impressive cover letter will get you through those top of funnel hiring stages and onward to an interview with the hiring manager.

Your cover letter format is less about the exact best template and more about the story you convey. That’s going to push the door further open in the hiring process.

Reference

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Brian Lee

Chief of Product Management at Lifehack

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Last Updated on May 24, 2019

How to Be Productive at Home and Make Every Day a Productive Day

How to Be Productive at Home and Make Every Day a Productive Day

If you’ve ever wondered how to be productive at home or how you could possibly have a more productive day, look no further.

Below you’ll find six easy tips that will help you make the most out of your time:

1. Create a Good Morning Routine

One of the best ways to start your day is to get up early and eat a healthy breakfast.

CEOs and other successful people have similar morning routines, which include exercising and quickly scanning their inboxes to find the most urgent tasks.[1]

You can also try writing first thing in the morning to warm up your brain[2] (750 words will help with that). But no matter what you choose to do, remember to create good morning habits so that you can have a more productive day.

If you aren’t sure how to make morning routine work for you, this guide will help you:

The Ultimate Morning Routine to Make You Happy And Productive All Day

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2. Prioritize

Sometimes we can’t have a productive day because we just don’t know where to start. When that’s the case, the most simple solution is to list everything you need to get accomplished, then prioritize these tasks based on importance and urgency.

Week Plan is a simple web app that will help you prioritize your week using the Covey time management grid. Here’s an example of it:[3]

    If you get the most pressing and important items done first, you will be able to be more productive while keeping stress levels down.

    Lifehack’s CEO, Leon, also has great advice on how to prioritize. Take a look at this article to learn more about it:

    How to Prioritize Right in 10 Minutes and Work 10X Faster

    3. Focus on One Thing at a Time

    One of the biggest killers of productivity is distractions. Whether it be noise or thoughts or games, distractions are a barrier to any productive day. That’s why it’s important to know where and when you work best.

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    Need a little background noise to keep you on track? Try working in a coffee shop.

    Can’t stand to hear even the ticking of a clock while writing? Go to a library and put in your headphones.

    Don’t be afraid to utilize technology to make the best of your time. Sites like [email protected] and Simply Noise can help keep you focused and productive all day long.

    And here’s some great apps to help you focus: 10 Online Apps for Better Focus

    4. Take Breaks

    Focusing, however, can drain a lot of energy and too much of it at once can quickly turn your productive day unproductive.

    To reduce mental fatigue while staying on task, try using the Pomodoro Technique. It requires working on a task for 25 minutes, then taking a short break before another 25 minute session.

    After four “pomodoro sessions,” be sure to take a longer break to rest and reflect.

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    I like to work in 25 and 5 minute increments, but you should find out what works best for you.

    5. Manage Your Time Effectively

    A learning strategies consultant once told me that there is no such thing as free time, only unstructured time.

    How do you know when exactly you have free time?

    By using the RescueTime app, you can see when you have free time, when you are productive, and when you actually waste time.

    With this data, you can better plan out your day and keep yourself on track.

    Moreover, you can increase the quality of low-intensity time. For example, reading the news while exercising or listening to meeting notes while cooking. Many of the mundane tasks we routinely accomplish can be paired with other tasks that lead to an overall more productive day.

    A bonus tip, even your real free time can be used productively, find out how:

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    20 Productive Ways to Use Your Free Time

    6. Celebrate and Reflect

    No matter how you execute a productive day, make sure to take time and celebrate what you’ve accomplished. It’s important to reward yourself so that you can continue doing great work. Plus, a reward system is an incredible motivator.

    Additionally, you should reflect on your day in order to find out what worked and what didn’t. Reflection not only increases future productivity, but also gives your brain time to decompress and de-stress.

    Try these 10 questions for daily self reflection.

    More Articles About Daily Productivity

    Featured photo credit: Unsplash via unsplash.com

    Reference

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