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I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

I’ve Read More Than 500 Cover Letters and Here’s What I’ve Spotted

There are about 3.69 million results on a Google search for “cover letter template,” which isn’t surprising. Many are concerned with making sure they have the right cover letter format, so they go searching for a template.

Here’s the problem with that approach: by definition, a template (especially those residing on Page 1 of Google’s search results) is something that thousands of people are using. This cannot stand out from others. Your cover letter begins from a very average place.

The average number of applicants to a job these days is 59,[1] with most jobs receiving far more. Recruiters and hiring managers simply don’t have the time to go through 60+ resumes and cover letters thoroughly without sacrificing many other priorities during the day.

A good, interesting cover letter — especially one that hooks the reader immediately — can be a huge difference in getting you a job. A generic cover letter on the same template the recruiter just saw 50 other times? No.

When we discuss cover letter format, then, let’s shift the focus to how to make yourself stand out as a candidate via your cover letter.

Make It Personal (Like You Know the Hiring Person)

This is actually much easier in the modern age, because you can use LinkedIn often to find the specific hiring manager for the position. For example, a writer job may report to a marketing or content marketing manager, and a design job might report to a marketing manager or Chief Designer. Once you know the hiring manager, you can personalize the cover letter format pretty easily:

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  • No sir/madam; use the name.
  • Look at their career arc and mention one commonality between theirs and yours.
  • Mention one skill or concept you think you could learn from them.

Now the cover letter is directed at one person and wholly personal. This is a great first step.

If you can, look up potential pain points for the employer online. Some sources are Google News, Seeking Alpha, The Wall Street Journal, and other financial sources. If you’ve determined the biggest problems they face and you have a few sentences about how your role could solve them, that might endear your candidacy to them.

Narrate Your Story

Nothing resonates for the human brain like stories. Tell a great one here — especially given the time constraints for a hiring manager to read all these letters. Some tips:

  • Use the inverted pyramid approach and put the most important information first.
  • Assume that with every additional word, the chances of the hiring manager continuing to read it declines. You can assume that because it’s been proven by research.[2]

A good story-driven intro might go something like this:

Hi Mr. Peterson,

I saw that you were a river guide for a while in your 20s. I was also for three years and a near-death experience I had with a group from a corporate retreat changed everything for me about how I considered my career arc.

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Mr. Peterson is likely to keep reading. The story has hooked him.

Play up Your Connection with the Company

This is where your research (LinkedIn and otherwise) comes into play. You need to convey why working for that specific company is important to you, not just the concept of having a job. The goal is to build emotional attachment based on the research you did. Here’s an example:

Hi Mr. Smith,

My dad always told me his best experiences were in family-owned businesses, so I’ve been gravitating towards those in my recent search. I discovered how many awards your team has won, including the 2017 Best Business award for the metro area, and I began doing additional research on your culture. It seems fantastic, especially that part about company-wide data accountability and bonding “color days.” I’ve been searching for a great fit like this since those long conversations about being a male and career-building with my dad, and your approach seems excellent. I’d love to show you why I’m the best candidate here.

This references research, shows you care about the company, and plays to the ego of those already inside the company. It’s a triple win!

Focus on 3 Attributes Only

When the iPhone first came out, there were over 200 features. Steve Jobs could have discussed them all in that famous opening press event. He discussed seven only. If he had discussed 200+, the event would have taken forever and no one would remember the key elements.

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You don’t need seven features for a cover letter, but picking three attributes is usually a good start. It may look something like this:

I believe I can add value in this role in three specific ways, namely advanced data analysis, communication and presentation of that data to senior leadership, and project management around the initial stages of transferring what the data says into a direct action plan. I’ve been working in the data context space for six years, and some examples of my biggest projects include…

The letter/section would go on, but the important point is that you specifically defined your value adds. The experiences underscoring those value adds comes next.

At this point, the optimal cover letter format focuses on:

  • Emotions
  • Stories
  • Personal context
  • Background research
  • Defining your value-add
  • Friendly tone

And now, let’s get to some more logistics.

Make It Easy-To-Read

This means font (Arial, Courier New, Times New Roman, etc.) and size (usually 12-14). Use standard margins. It should be one page or shorter, and save it (as with your resume) as a PDF instead of a MS Word file, which can look different across different devices.[3]

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Also make sure it’s clearly labeled as the cover letter, as oftentimes you’ll send as attachments with the resume. While this may seem minor, confusing a recruiter or hiring manager for even a few seconds could get your cover letter tossed.

The baseline: no mistakes. Avoid typos, run-on sentences, poor grammar, or misspellings (especially of the company or hiring manager’s name). This is a baseline that will get any cover letter tossed aside. Proofread it and make sure you run it through a spell check process.

The Bottom Line on Cover Letter Format

As the number of applications to a standard position rises, you have to make your cover letter stand out. An impressive cover letter will get you through those top of funnel hiring stages and onward to an interview with the hiring manager.

Your cover letter format is less about the exact best template and more about the story you convey. That’s going to push the door further open in the hiring process.

Reference

More by this author

Brian Lee

Chief of Product Management at Lifehack

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Last Updated on May 28, 2020

9 Things Successful People Do To Always Get What They Want

9 Things Successful People Do To Always Get What They Want

One of the best decisions I’ve ever made was to take on the job of hosting my own weekly radio show. My radio show is about finding some of the most successful people in the world and bringing them on my show to ask them about what they did to become so successful in life and business.

In this article, I’m going to share with you some of the key takeaways I’ve picked up from talking to – and reading about – thought leaders from various fields about the things successful people do. Here, you can get some insights on how to get what you want.

Ready to dive in? Let’s go.

1. They Know What They Want

The first and most important thing that successful people do to always get what they want is so simple that most people forget about it: they figure out what they actually want.

When you know what you want, you will also know how to get what you want. If you’re unsure about what you want in life and business, I’d suggest picking up some career and self-improvement books to help you gain some clarity and focus.

2. They Are Assertive

Successful people know that they need to be both bold and sincere. Balancing these two characteristics is the essence of assertiveness.

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Oh, and by the way – being assertive is not a natural talent someone is born with. Assertiveness is a learned skill and anyone can do it, including you!

3. They Learn

You may have heard of the old saying, “great leaders are readers”. For the most part, I’d say this is true.

Let me give you an example. On my radio show, I regularly ask successful people about their habits that lead to success. Do you want to know something really neat? Every single one of them reads books.

Successful people read and learn as much as they can about what they want so that they can get what they want. If you’re curious about how to get what you want, then start reading a book. If you’re low on time, subscribe to a book summary site to get the core concepts of the books in your industry quickly.

4. They Make Things Meaningful

One of the most powerful things successful people do to always get what they want is that they make things meaningful. That is, they ensure that whatever endeavor they decide to embark upon is meaningful to them (and not necessarily to anyone else). They know and understand that it’s only worth it if it matters.

5. They Ask

One big thing that successful people always do to get what they want is this: they ask.

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Most people are too shy to ask for what they really want. If you are too shy to ask, you may never know how to get what you want. So, don’t be like most people.

Here’s an exercise you can do to get over it: next time you’re buying something, regardless of what it is, ask for a discount. Just do it. The worst-case scenario is that you’ll get a chuckle from the Barrista at Starbucks. The best-case scenario is that you’ll get comfortable with negotiating when it’s time to buy your next car.

6. They Take Action

Insight without action is useless. Successful people know that to always get what they want, they’ve got to take massive action.

One of the most powerful exercises I’ve ever discovered is this: never leave the sight of a goal without taking some kind of action towards its achievement. In other words, as soon as you decide you want something or as soon as you set a goal of some kind, do something – anything – that shifts you closer towards getting it.

7. They Use Their Time Wisely

Have you ever heard of NET time? It stands for “No Extra Time”.

For example: when you’re driving and sitting in traffic, are you listening to Mylie Cyrus? Or are you listening to an audiobook?

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Successful people take NET time seriously. Get yourself some audiobook so you can start listening to the best business and self-improvement books available – all while you’re on your way to work in the morning.

8. They Choose to Lead

You don’t need to have formal authority to become a leader. You just need to choose yourself. All successful people know this, and so should you. Knowing how to get what you want requires knowing how to lead the way for others and yourself.

Don’t wait for anyone else to do it, because the truth is that most people want to be led anyway. So, just step up and claim authority. Be the leader you wish you always had.

9. They Contribute

Successful people know that to get what they want, they have to be willing to help other people get what they want.

What happens when you stop doing your job? What happens when you stop caring about your schoolwork? What happens when you become emotionally disconnected from a relationship?

You suffer – that’s what happens. Successful people know and understand that in order to succeed, they need to contribute. They need to add value to the lives of others. They need to do their best so that they can become the best.

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So, Now What?

I hope this article has re-ignited the fire that you already had within you to be successful at any endeavor. The reason why I’m stressing the fact that you’ve already got everything you need to succeed and get what you want is that you wouldn’t be reading this if you weren’t already motivated to be successful.

At the end of the day, however, all the insights in the world are worth nothing unless you combine them with action. When it’s all said and done, it’s your decision what you do with this list and how you apply it to your life and career.

But if I may, here’s what I would suggest you consider as you get started doing the things to help you succeed:

Review this list of the 9 things successful people do to always get what they want and then compare it with where you currently are at each one of these 9 things. Rate yourself in each one of the 9 things. Next, pick just ONE of them to work on every week.

For example, if you find that you’d like to learn more about the business side of the company you work for, then go read the best business books to help you do that.

Never stop learning. Always feed your mind with the knowledge you need to become as successful as possible within your area or industry. It doesn’t matter how busy you are. We’re all busy. Make the time to expand your knowledge.

And remember: every key learning should be immediately followed with action.

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Featured photo credit: Austin Distel via unsplash.com

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