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How to Make People Read Your Emails (and Letters) and Reply Every Time

How to Make People Read Your Emails (and Letters) and Reply Every Time

Writing business letters is something we all have to do from time to time, but we don’t usually get any training in school about how to actually do it. Getting your letter format wrong can make you look sloppy and unprofessional, but once you get the basics down and have some examples to work from, it makes business letter writing that much easier.

What’s the biggest “no-no” when writing a letter?

Probably the most common problem people have when writing business letters is using improper letter format.[1] Within this format there are a few options, but for the most part this is how it is done.

At the very top of your letter should be your contact information: name, company (if applicable), address and phone number. Some people also put their email address here.

Next comes the date and the person you are writing’s contact information: name, company and address.

Then there will be a greeting — usually something along the lines of “Dear Mr./Mrs. Jones.” The body of the letter follows, then a closing (Sincerely, Best, whatever you like) and a few blank lines followed by your typed signature. When you print the letter out you can sign it with ink.

Once you have the format down, it’s the content that can still be a little tricky. Whether you’re writing a letter of resignation or a recommendation letter, there are some basic rules you can follow. Here’s a look at 10 different kinds of business letters you might need to write,[2] the letter format for each and an example you can use as a template.

Complaint Letter: Express Disappointment

A way to formally express your disappointment in an experience, report bad customer service or let a company know their products didn’t meet the expectations.

Some tips:

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  • Don’t get emotional or angry; just state the facts.
  • Be cordial, professional and brief. Let them know what happened and what you’d like them to do to make it right.
  • Close by giving them a deadline to respond before getting a third-party mediator or lawyer involved.

Sample complaint letter | Federal Trade Commission

    Adjustment Letter: Explain and Apologize

    If you find yourself on the business side of a complaint letter, you will need to respond with a letter of your own. A good adjustment letter can help you keep a loyal customer; a bad one might spread like wildfire on the Internet.

    Some tips:

    • In most cases you’ll want to actually apologize that your company didn’t meet expectations.
    • Let them know what you are doing to make it right, or explain why you’re not doing what the customer asked if needed.
    • Be professional, concise, friendly and apologetic.

    Sample adjustment letters | OfficeWriting.com

      Sales Letters: Raise Awareness and Promote Products

      Letters writing to solicit business are still important for raising awareness of your company or products/services among potential clients.

      Some tips:

      • Keep it brief.
      • Make it about them, but not about you or your company.
      • Call to action, tell them what to do and how to do it.
      • If desired, you can also include your next steps or follow-up actions.

      Sales letter templates | Letters.org

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        Letter of Inquiry: Seek Information

        Write this kind of letter when seeking information, such as an interview request, a request for a catalog or a request for a public document.

        Some tips:

        • Be specific and brief; make it easier for the person who can track whatever you need down for you.
        • Providing some context and background can be helpful, but not the whole story of why you need a document.
        • Be courteous and show your gratitude.
        • If you are asking about the possibility of work, use the cover letter format.

        Inquiry letter templates | Sample Templates

          Acknowledgement Letter: Indicate Message Received

          Acknowledgment letters indicate that you received something (like a job or scholarship application, or sales materials) but have not necessarily taken action yet.

          Some tips:

          • Be short.
          • If there is information every person who sent information needs to know, such as when a decision will be made about hiring for a position, include that as well.
          • It might be used to thank someone for donating to cause, so include in the letter with any attachments.

          Acknowledgement letters for every occasion | Template.net

            Follow-Up Letter: Nudge and Remind

            A follow-up letter is sort of a nudge for people to make sure they received an initial letter and to remind them what you want them to do. They are often sent after a sales letter, letter of introduction or letter requesting information.

            Some tips:

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            • Be short to remind the recipient who you are, what and when you requested.
            • Include deadline if the initial note didn’t.
            • Include a call to action as a reminder.

            Follow-up templates of all sorts | Write Express

              Order Letter: Place an Order

              A formal way to place an order.

              Some tips:

              • Be concise and precise.
              • Make sure you include all the information a person would need to place an order for you.
              • Include all your shipping information and payment method.
              • Show your gratitude.
              • Provide contact information for follow-up.

              Order letter samples | How to Write a Letter

                Cover Letter: Introduce Yourself for a Job

                A cover letter is a way to introduce yourself, especially when applying for a job.

                Some tips:

                • Mention the job you are applying for right up front. You don’t have to be fancy.
                • Only cover a few relevant points on your resume, especially any related experiences.
                • Remember to mention your soft skills (e.g. communication skills, leadership skills) too.
                • Include contact information and make yourself available for answering any questions the hiring manager might have.

                Cover letter format | Monster

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                  Letter of Recommendation: Help or Reference Someone for Their Applications

                  This type of letter is often written by a teacher to help a student applying for a scholarship or internship or for admittance into a school or program. You might also write one to recommend someone for a job, fellowship or other opportunity.

                  Some tips:

                  • Be honest about the person you are writing about.
                  • Don’t gush or agree to write a letter for someone you wouldn’t support or don’t know very well.
                  • Use specific examples to highlight the person’s skills and abilities.
                  • Write something about why you would give this opportunity to the person you are writing about.
                  • Thank the reader for their time and include contact information should they have questions.

                  Sample recommendation letter | the Muse

                    Letter of Resignation: Resign From a Position

                    Don’t give in to any urges you might have to send an incendiary letter of resignation; you never know when you might cross paths with these people again.

                    • Keep it short and to the point: “This letter serves as notice that I am resigning my position as x effective x. Thank you for the opportunity” says enough.
                    • Consider your words very carefully if you are in a high-profile position and your letter is likely to be released publicly.
                    • You can include a reason if you like, but it isn’t necessary.
                    • Thank your boss and/or the company for the opportunities you’ve had there.

                    Resignation letters for many purposes/reasons | the Balance

                      For many other possible letters you could need in your business career, check this exhaustive list from the Balance.

                      Featured photo credit: Flaticon via flaticon.com

                      Reference

                      [1] English Sherpa: 7 Common Mistakes of Writing Business Letters). Writing a cover letter for a job application or a sales letter to gain clients is not like writing an email to a friend; certain rules need to be followed.

                      You also need to make sure that you use proper grammar and spelling, are not too casual in your writing and that you remove all of the parts of any template you may be using that should have been filled in (like a dummy mailing address at the top or the wrong date).

                      Know the basics of business letters, they are more useful than you think.

                      If you’re writing a business letter that’s going to be mailed, there are some common letter format rules that will help you get started.((The Balance: Format for Writing a Business Letter

                      [2] Houston Chronicle: 10 Types of Business Letters

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                      Sarah White

                      Freelance Writer, Editor, Professional Crafter

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                      Last Updated on October 15, 2019

                      Is Procrastination Bad? The Truth About Procrastination Revealed

                      Is Procrastination Bad? The Truth About Procrastination Revealed

                      Procrastination is very literally the opposite of productivity. To produce something is to pull it forward, while to procrastinate is to push it forward — to tomorrow, to next week, or ultimately to never.

                      Procrastination fills us with shame — we curse ourselves for our laziness, our inability to focus on the task at hand, our tendency to be easily led into easier and more immediate gratifications. And with good reason: for the most part, time spent procrastinating is time spent not doing things that are, in some way or other, important to us.

                      There is a positive side to procrastination, but it’s important not to confuse procrastination at its best with everyday garden-variety procrastination.

                      Sometimes — sometimes! — procrastination gives us the time we need to sort through a thorny issue or to generate ideas. In those rare instances, we should embrace procrastination — even as we push it away the rest of the time.

                      Why we procrastinate after all

                      We procrastinate for a number of reasons, some better than others. One reason we procrastinate is that, while we know what we want to do, we need time to let the ideas “ferment” before we are ready to sit down and put them into action.

                      Some might call this “creative faffing”; I call it, following copywriter Ray Del Savio’s lead, “concepting”.[1]

                      Whatever you choose to call it, it’s the time spent dreaming up what you want to say or do, weighing ideas in your mind, following false leads and tearing off on mental wild goose chases, and generally thinking things through.

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                      To the outside observer, concepting looks like… well, like nothing much at all. Maybe you’re leaning back in your chair, feet up, staring at the wall or ceiling, or laying in bed apparently dozing, or looking out over the skyline or feeding pigeons in the park or fiddling with the Japanese vinyl toys that stand watch over your desk.

                      If ideas are the lifeblood of your work, you have to make time for concepting, and you have to overcome the sensation— often overpowering in our work-obsessed culture — that faffing, however creative, is not work.

                      So, is procrastination bad?

                      Yes it is.

                      Don’t fool yourself into thinking that you’re “concepting” when in fact you’re just not sure what you’re supposed to be doing.

                      Spending an hour staring at the wall while thinking up the perfect tagline for a marketing campaign is creative faffing; staring at the wall for an hour because you don’t know how to come up with a tagline, or don’t know the product you’re marketing well enough to come up with one, is just wasting time.

                      Lack of definition is perhaps the biggest friend of your procrastination demons. When we’re not sure what to do — whether because we haven’t planned thoroughly enough, we haven’t specified the scope of what we hope to accomplish in the immediate present, or we lack important information, skills, or resources to get the job done.

                      It’s easy to get distracted or to trick ourselves into spinning our wheels doing nothing. It takes our mind off the uncomfortable sensation of failing to make progress on something important.

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                      The answer to this is in planning and scheduling. Rather than giving yourself an unspecified length of time to perform an unspecified task (“Let’s see, I guess I’ll work on that spreadsheet for a while”) give yourself a limited amount of time to work on a clearly defined task (“Now I’ll enter the figures from last months sales report into the spreadsheet for an hour”).

                      Giving yourself a deadline, even an artificial one, helps build a sense of urgency and also offers the promise of time to “screw around” later, once more important things are done.

                      For larger projects, planning plays a huge role in whether or not you’ll spend too much time procrastinating to reach the end reasonably quickly.

                      A good plan not only lists the steps you have to take to reach the end, but takes into account the resources, knowledge and inputs from other people you’re going to need to perform those steps.

                      Instead of futzing around doing nothing because you don’t have last month’s sales report, getting the report should be a step in the project.

                      Otherwise, you’ll spend time cooling your heels, justifying your lack of action as necessary: you aren’t wasting time because you want to, but because you have to.

                      How bad procrastination can be

                      Our mind can often trick us into procrastinating, often to the point that we don’t realize we’re procrastinating at all.

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                      After all, we have lots and lots of things to do; if we’re working on something, aren’t we being productive – even if the one big thing we need to work on doesn’t get done?

                      One way this plays out is that we scan our to-do list, skipping over the big challenging projects in favor of the short, easy projects. At the end of the day, we feel very productive: we’ve crossed twelve things off our list!

                      That big project we didn’t work on gets put onto the next day’s list, and when the same thing happens, it gets moved forward again. And again.

                      Big tasks often present us with the problem above – we aren’t sure what to do exactly, so we look for other ways to occupy ourselves.

                      In many cases too, big tasks aren’t really tasks at all; they’re aggregates of many smaller tasks. If something’s sitting on your list for a long time, each day getting skipped over in favor of more immediately doable tasks, it’s probably not very well thought out.

                      You’re actively resisting it because you don’t really know what it is. Try to break it down into a set of small tasks, something more like the tasks you are doing in place of the one big task you aren’t doing.

                      More consequences of procrastination can be found in this article:

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                      8 Dreadful Effects of Procrastination That Can Destroy Your Life

                      Procrastination, a technical failure

                      Procrastination is, more often than not, a sign of a technical failure, not a moral failure.

                      It’s not because we’re bad people that we procrastinate. Most times, procrastination serves as a symptom of something more fundamentally wrong with the tasks we’ve set ourselves.

                      It’s important to keep an eye on our procrastinating tendencies, to ask ourselves whenever we notice ourselves pushing things forward what it is about the task we’ve set ourselves that simply isn’t working for us.

                      Featured photo credit: chuttersnap via unsplash.com

                      Reference

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