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How To Be Persuasive And Get What You Want Easily

How To Be Persuasive And Get What You Want Easily

We all like to get our way. I don’t know one person who doesn’t. But how do we make that happen? We all use persuasion every day, whether we know it or not. Getting someone to comply with what you want them to do can take place in many different contexts. You can persuade your significant other, your boss, your client, or even give a persuasive speech or presentation. Regardless of what context you are applying your persuasive skills, there are some useful strategies that can help you get what you want easily.

1. You need to give your “audience” what they want and desire.

I’m sure you’ve heard the phrase, “what’s in it for me?” And I’m sure most of you reading this have thought or even said it yourself! We all have. Let’s face it: we’re all inherently self-centered. If something doesn’t make us happier or our lives better, we are not very interested in it. So in order to persuade your “audience” (whether it is an individual or an audience of 1,000 people), you need to tell them how it is going to benefit them. You can’t just focus on yourself or they will tune out. If you focus on helping them achieve their wants and desires, they will be ready to sign on the dotted line.

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2. Don’t require the “audience” to change too much.

Human beings are not only self-centered‒many of us are lazy too! Anyone who has made a New Year’s Resolution to lose weight, eat healthier, and exercise more knows how difficult it is to change your habits or your lifestyle. Plus, it is much easier to persuade people on simple things (“Here! Try this new hot fudge sunday!” or “This new toothpaste is great! You should try it!”) rather than deeper convictions (“Hey! You should switch religions!” or “I love the president, but you hate him. Vote for him anyway!”). Audiences need to be exposed to a message multiple times before they even consider changing their attitudes or behaviors.

3. Make your audience like you.

Let’s say you are out at a furniture store to buy a new couch and love seat. A sales person comes up to you and starts up a conversation. You had already picked out your couches, but the sales person really annoys you. He smells bad, talks too much, and follows you around yammering on and on about nothing. Even if you were just about to whip out your credit card to buy the furniture, you might just want to make your escape to get away from the sales person. You might even do that and try to find another store that sells the same couches‒I think you get the point. If your audience doesn’t like you, they’re not going to buy into what you say. Be nice, friendly, and connected. Make sure you think about the impression you’re giving off at all times.

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4. Make your audience trust you.

Would you vote for a political candidate who you didn’t trust? Would you lend money to a friend if you didn’t think she would pay you back? Of course not! People are more easily persuaded by others that they trust. That is one of the reasons Oprah has the “golden touch.” If she recommends a book to her audience, it automatically becomes a best-seller. Why? Because they trust Oprah! They trust her opinion, so they will automatically do what she says to do. So in order for you to get people to do what you want them to, you need to gain their trust as well.

5. Use emotional strategies to persuade them.

One of the easiest ways to persuade someone is to use emotion. Great examples of this are the television commercials that show the starving children in third world countries. They ask you to donate money to them on a monthly basis so they can have clean water, food, clothes, and schooling. The visual images are very sad, and so it makes people want to give money to help them. Even in personal relationships, we use emotion to persuade. However, you have to be careful doing this. Sometimes it is not ethical if you use guilt to manipulate someone on purpose. But appealing to positive emotions like love, happiness, belonging, or togetherness is a great way to get your “audience” to agree with you.

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6. Use logic to persuade your audience.

Not everyone is an emotional person. Some people might be turned off by overly using emotion to persuade them. So it’s important to remember to use logic sometimes, too. If your “audience” is one person, try to assess their personality as best as you can. See if they seem to appreciate logic and rationality over emotion. But if your audience is a large group of people, you will have a mixture of different people. So the best thing to do is to combine logic with emotional appeals. That way, you will likely influence everyone in some way.

7. Use your personal qualities.

If you are an expert on the topic, make sure the audience knows. Dress the part. Look the part. Act the part. Be dynamic. Be engaging. Your audience will be much more persuaded if you give them reasons why they should pay attention to you. People are very easily persuaded by people they know or respect. That is why advertisements use celebrities so often. They are recognizable, and many people will buy a product simply because that particular public figure is telling them to. So selling yourself is key to persuading others.

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Sometimes persuasion can be easy. Sometimes it’s difficult. But if you keep these 7 tips in mind, you will be very successful in getting what you want.

More by this author

Carol Morgan

Dr. Carol Morgan is a communication professor, dating/relationship and success coach, TV personality, speaker, and author.

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Last Updated on December 17, 2018

Why You Think You’re Not Good Enough and How To Believe in Yourself

Why You Think You’re Not Good Enough and How To Believe in Yourself

Have you ever wanted to say something at work, but a little voice of doubt crept in and said, “what if you are wrong”?

Maybe you wanted to apply for that promotion or ask that special someone on a date, but something kept you from taking action. When you think you’re not good enough, you tend to fear the outcome and lack faith in your abilities. That is why it is vital you discover how to believe in yourself so you can accomplish your goals and create your dream life.

Whatever your situation, the fears and self-doubt your false beliefs create will always stop you in your tracks. Identifying the beliefs that cause you to sabotage your life is the first step to removing them.

Self-doubt causes inaction, and inaction leads to regret. When you are not following your passion and living your dream life, you are left with a lot of questions:

  • What if I took a chance on myself?
  • Could I have had a better life if I took more risks?
  • Am I be satisfied with the legacy I am leaving behind?
  • What could I have accomplished if I did not settle for less?

So why would you think you’re not good enough?

1. Parenting

The perception you have of yourself is based on your past experiences. There are studies that show children mimic everything from their parents ability to regulate emotions, to their parents belief about money.[1]

I have had clients who did not believe they were good enough because they did not receive any positive reinforcement as a child. When they were young, their parents were extremely overprotective.

Think of your childhood challenges like dragons you had to slay. Each obstacle you overcame was another dragon you successfully removed from your life. As you slay more dragons, your self-esteem and confidence increase. When someone has overprotective parents, their parents end up slaying the dragons.

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As a result, the child builds more confidence in their parent’s abilities, while still doubting their own.

If you are never encouraged to slay your own dragons, you start to doubt whether you can. It is only natural for a child to conclude their parents are always helping them because they think they need it. This child ages into an adult who still believes they are not good enough. They seek the help and confirmation of others, and they rarely stand-up to opposition.

Solution: Slay Your Dragons!

If you want to believe in yourself, you are going to have to take steps to rebuild your trust in yourself. Start by keeping your word to others and arriving on-time. By showing yourself that others can (and do) trust you, you are going to feel more comfortable trusting yourself.

As you move onto larger and more challenging tasks, you have built a foundation of trust in your ability to keep your word. Next, you are going to want to reclaim your sword from others. At first, you may want to confide in whoever it is currently slaying your dragons.

Understand if it is your parent or someone who loves you, they want the best for you and mean well. You are simply going to tell them that you want to do the work, and will ask them for their thoughts in the planning phase. Feel free to check in with them and give them updates on your progress, while making sure they understand you are wanting to do the work yourself.

Then when the task is completed, let them know so you can celebrate together. Now that you have slayed your own dragon, you can start to reclaim your confidence. By you utilizing them as your guide, you get the added bonus of someone you respect and admire, telling you how amazing you are.

Think of it like a symbolic passing of the torch. Now, you are both dragon slayers. Which means all the positive attributes you attributed to them slaying your dragons, now belong to you.

2. Over-Exaggerating and Oversimplifying

Your past experiences may involve you or someone close to you failing. When you experience failure, you can lose your desire to continue. This has less to do with whether you are brave or scared, and more to do with the fact that your mind does not like failure.

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No one enjoys participating in events in which they under-perform. Outside of the usual reasons of embarrassment, feelings of inadequacy, and fear of failure – it is simply not fun.

Who wants to play baseball if they strikeout every time it is their turn? Would you enjoy singing in front of an audience if you were booed off the stage every time you performed? I could go on, but I think you get the point.

The thing about those two examples is no one really strikes out “every” at-bat. It is also unlikely someone could be booed off the stage “every time” they performed in-front of an audience.

What ends up happening is you oversimplify and exaggerate your past experiences and then your mind believes you. If you believe you are not good enough to ask someone on a date because they “always” tell you no, then do not be surprised you never muster the courage to do so.

If you want to overcome these feelings of inadequacy, start by changing your beliefs. This exercise does not need to be complicated. If you believe you strikeout every time it is your turn, I want to you to go to a batting cage and keep swinging until you hit the baseball.

When you experience success, I want you to take a mental note, write it down, or have someone video it. This is your proof that you do not always strike out. Then, whenever your belief that you are not good enough resurfaces, you are going to replay that video.

Regardless of the situation, you can find a successful experience that you are overlooking.

Solution: Read About the Failures of Others

It sounds a little crazy, I know, but reading about the failures of other successful people will improve your confidence. In a study conducted by Columbia University, they found that teaching students about the failures of great scientists encouraged them to do better.[2]

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When you are battling fear and self-doubt, you tend to over-exaggerate the abilities of others and diminish your own by comparison. You start to believe the successful are successful because they are courageous risk-takers, who do not take no for an answer. You tell yourself, they are meant to succeed, while you on the other hand are not.

When you are able to relate to the successful, you start to realize they have the same struggles and challenges you do. The only difference is they kept going.

Now it is not a question of whether you can succeed, it is a question of whether you want to succeed.

3. Undervalue Yourself

What is the main difference between someone who believes they are good enough and someone who does not? The person who believes they are good enough understands they are a person of value.

What I mean by this is if you do not believe you are worth being listened to, you will not have anything to say. If you do not believe you are good enough to be respected and treated as such, you will accept and rationalize all kinds of mistreatment.

There is an old saying that we are treated as we allow ourselves to be treated. When someone has the confidence and self-esteem that commands respect, they will not accept being treated any kind of way. However, if someone does not see themselves as worthy, they will remain in toxic situations because they do not believe anything better is on the horizon.

Dr. Jennifer Crocker, who worked on a series of self-esteem studies, found in her latest research that:[3]

“College students who based their self-worth on external sources–including appearance, approval from others and even their academic performance–reported more stress, anger, academic problems, relationship conflicts, and had higher levels of drug and alcohol use and symptoms of eating disorders”

Solution: Internalize Your Self-Worth

Instead of valuing yourself based on the awards, recognition, and accolades of others, you need to search internally. By basing your perception of yourself on your core values, you can regain control over self-image.

Instead of focusing on things that are outside of control, keep your mind on what it is that makes you special. You are not defined by your job, relationships, religion, or education. Rather, you are defined by the manner in which you participate in these things. You may be a creative, hard-working, and compassionate person; and that shows up in every thing you do.

Understand that you do not need to be creative, hard-working, and compassionate all the time to consider yourself these things. You are not trying to be perfect, but you are trying to connect with your true self.

By understanding the similarities in which you tackle objectives, you will build a consistent and powerful self-worth that stands apart from external confirmation.

Final Thoughts

Do not allow your past experiences do dictate your future success. You do not want to look back on your life and have a lot of questions and regrets.

Build trust in yourself by taking action today. This will help you build the confidence you need to believe in yourself and your ability to become the champion of your life.

More Inspiration About Motivation

Featured photo credit: Riccardo Mion via unsplash.com

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