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Published on March 20, 2019

The Secret of Success: 10 Tough Things to Do First

The Secret of Success: 10 Tough Things to Do First

Eat the ugly frog first.

I enjoy tossing that line out when I give a speech, often accompanied on the big screen by a photograph of a large and exceedingly unattractive reptile. But it is based on the truth that if you eat an ugly frog for breakfast, the rest of the day will be much better.

This gets to the heart of procrastination and its counterpart — self-discipline.

Procrastination is more than the art of keeping up with yesterday. It is the active avoidance of doing things that are dull, tedious, disinteresting, boring or stressful. Yet life and business have a lot of these elements. I ran a publicly traded semiconductor company for 37 years, and there were days I did not want to look at the latest financial numbers or help debug production facility equipment issue. But those were my ugly frogs, and I ate them with gusto.

Discipline overcomes procrastination because, and I note in my book Tough Things First, discipline is doing what you don’t like doing and doing it well.

If you have 10 things that need to be done, and you put off the one thing you dislike, it still needs doing eventually. Yet while you do the other nine tasks, the single unpleasant one weighs on your mind, drains your enthusiasm, zaps your motivation, saps your energy, and generally makes you miserable.

Contrarily, if you do the tough things first, if you eat your ugly frog for breakfast, the other tasks fly by. You are liberated from delay, freed from anxiety, and joyful in all other pursuits. I have discovered that my personal productivity rises 20% when my disagreeable task is in my “out box”.

This is not just a business prescription. Life is loaded with ugly frogs. This is why New Year resolutions are always made (because the tough things have fallen by the wayside) and quickly abandoned (because they are still tough things). Yet each procrastination creates a drag on your body, health, mindset, willpower and spunk. Each ugly frog you avoid ingesting is the one you see on your breakfast table the next morning. They simply don’t go away, and they spawn newer and uglier frogs.

Soon enough, you cannot wade through your breakfast nook for the thicket of frogs you have allowed to accumulate.

Here is a personal case in point. My partner and co-founder Warren led a frog-free life. This included his health habits. He was not one to diet or exercise, and he smoked relentlessly. His life was not devoted to eating the ugly frogs necessary for good health. He died at age 69, while I’m still running strong at age 81 in what can only jokingly be called “retirement”. Truth be told, I’m working harder and enjoying it more than ever.

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What ugly frogs do you have in your cupboard? Here are 10 frogs you should swallow.

1. A Rigorous Daily Exercise Program

I once saw a stand-up comedian who said he didn’t exercise because “it is boring, and it hurts.” That’s two ugly frogs on one plate!

But your body and mind are an interrelated system, one in which maintenance is critical. A “healthy mind in a healthy body” is the oldest of adages and was written because it is a core truth.

And here is the fun bit:

Exercise makes all the other tasks easier and more enjoyable because the body and mind are fully ready to take them on.

2. Eat Three Healthy Meals Each Day

I have had employees for who donuts were a primary food group. Some salesmen live on fast food while on the road. Others think whiskey and fried chicken is all they need for dinner. And none of those people excelled.

As with exercise, the body – and thus the mind – cannot operate well enough to do the tough things ahead, and this enables procrastination. This in turn allows the ugly frogs in your life to gather and breed.

Here’s some nice advice for you:

9 Simple Healthy Eating Rules for Busy People

3. Do the Task You Dread First

Not second. Not after lunch. Not “when I can get around to it.” But now!

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Before anyone else has had enough coffee to speak coherently, when you awake, write down the 10 things you need to get done and order them from the least pleasant to the most. Then don’t dare move on to item #2 until item #1 is complete.

4. Repair a Relationship

Find someone with whom you have a problem and do a little work to heal things.

We are not alone in life or in work. We depend on people and they depend on us. When relationships are dysfunctional, so are our lives.

It can be very unpleasant approaching someone with whom you are not getting along, but it is vastly more unpleasant to allow the relationship to fester. Heal it sooner rather than later.

Take a look at these 15 Ways to Rebuild a Broken Relationship and learn how to repair a relationship.

5. Find Someone Different Each Day to Shower Praise

Humans need to feel valued. That is part of the problem in our inner cities – the youth feel devalued and turn to gangs for any sense of validation.

Your family, your friends, your coworkers, your boss, your pastor, your mechanic, your waitress … they all need to feel appreciated because they are all human beings.

Don’t praise only the select few with whom you associate most often. Find someone for whom your praise will seemingly come from out of nowhere. It makes their day.

6. Read a Good Book Once a Month

Groucho Marx once said:

“I find television very educational. Whenever someone turns on a television, I go into another room and read a book.”

Books are educational. Even good fiction exposes you to other societies, philosophies, cultures and thinking. With the marvels of the digital age, there are more and more books one every conceivable topic hitting the “shelves” every day.

Instead of wasting an hour watching TV after dinner, invest an hour reading.

Leo Babauta has some unique suggestions on picking up reading:

14 Ways to Cultivate a Lifetime Reading Habit

7. Limit Your Time Devices

We stare at rectangles a lot these days — our phones, our tablets, or computer monitors, and our televisions.

Digital devices do provide a lot of value, just ask any grandparent who gets videos of their grandchildren on a regular basis. But some people don’t know when to stop, endlessly scrolling through page after page of meaningless content.

Set a daily limit on your device time and stick to that limit. Here’s a simple guide on how to do it:

The Ultimate Guide To Unplugging Technology For A Better Life

8. Work No More Than 48 Hours per Week

I ran a semiconductor company in a very competitive industry for 37 years and rarely worked longer than this.

If you find yourself working long hours, then add this ugly frog to your list for tomorrow:

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Discover and cure what is dysfunctional in your job, team or company that is causing you to work overtime … and fix it.

9. Be Frugal – Spend Wisely

Money is like oxygen – life gets unlivable if you run out. Yet people commonly spend on things they don’t need, stuffing older possessions into storage to make room for the new items.

Being frugal is not being cheap. It is merely not spending on things you really do not need.

By not spending, you both increase your cash/oxygen and remove the stress of wanting “things”. The Buddhists are right in observing that desire is the source of much misery.

Get more inspirations from this article:

7 Ways To Spend Money Wisely

10. Learn to Love What You Hate Doing

Enjoy your ugly frogs. When I ran my company, I found joy in joyless tasks by knowing that my attention to those details and seeing how every aspect of my company was operating, fulfilled my vision. Eating my ugly frogs led me to being profitable 36 of my 37 years in business.

Above all else, know that doing is the soul of life. Doing what you don’t like doing, and doing it well, brings vast rewards … but only after your plate of ugly frogs is cleared.

More Resources About Achieving Success

Featured photo credit: Eunice De Guzman via unsplash.com

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Ray Zinn

Ray Zinn is an inventor, entrepreneur, investor, angel, bestselling author and the longest serving CEO of a publicly traded company in Silicon Valley.

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Last Updated on December 2, 2019

How to Develop Mental Toughness And Stay Strong

How to Develop Mental Toughness And Stay Strong

Are you the kind of person who wants to achieve massive success in your life? Do you have the mental toughness to make that happen?

I think we can all agree that no matter your ambitions, achieving success can be difficult; and over time, the daily grind can take a toll on your physical, mental, and emotional energy.

Achievers and high performers from all walks of life face ups and downs along the path to success—they face failure, burnout, discouragement, fatigue, self-limiting beliefs, stress, and so much more.

How do some people continually strive towards their personal goals year after year while others give up on them? How do those people stay strong and persevere when there is so much stacked against them?

Studies now show that mental strength is a critical key to success. If you haven’t read Angela Duckworth’s book Grit, you should. In it, she shows that “the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls ‘grit.’” In other words, mental toughness plays a significant role when it comes to achieving goals.

Sometimes, our goals wear us down and leave us feeling exhausted. Other times, our goals get difficult, and success seems impossible, so we lose hope, become discouraged, and want to quit.

At its core, mental toughness is simply the ability to stick to something when the going gets tough. People with high levels of mental toughness can push beyond these obstacles and forge a path towards success while those with lower levels of mental toughness may abandon their dreams.

Want to know the good news?

No matter who you are, what you’ve been told, or what you currently believe, you can develop the mental toughness you need to be successful.

All you need to do is learn to develop a positive mindset, focus on your why, and utilize the people around you for support.

1. Develop a Positive Mindset

If you’re going to increase your mental toughness, the first thing you have to do is focus on building a strong, positive mindset.

According to the Cleveland Clinic, the average person has 60,000 thoughts per day. Of those, 95% of those thoughts repeat each day and, on average, 80% of repeated ideas are negative.[1]

That’s roughly 45,600 negative thoughts per day!

Carrying around these negative thoughts is like going on a hike in the mountains with a backpack full of rocks. The hike is hard enough on its own, but having extra junk weighing you down is a recipe for failure.

Sometimes, building mental toughness isn’t as much about building new strength as it is about saving your strength for the right tasks. Wouldn’t it be easier to dump the rocks out of the backpack instead of trying to get strong enough to carry the extra weight?

Absolutely!

But how can we learn to spot those 45,600 negative thoughts and get rid of them? How can we empty our metaphorical backpack?

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Well, it gets a whole lot easier if you know what you’re looking for. Some of the most prominent types of negative thoughts are self-limiting beliefs, all-or-nothing thinking, and dwelling.

Let Go of Self-Limiting Beliefs

It’s pretty hard to be mentally tough when you’re constantly beating yourself up. Self-limiting beliefs are any beliefs that hold you back in some way. Here are some examples:

“I’m not smart enough to…”

“I don’t have enough experience to…”

“I’ve tried that before, and it didn’t go well, so I must just be bad at…”

When we allow these self-limiting beliefs to flood our minds, negative self-talk runs rampant, and we crowd out our ability to think positively. We’re effectively working against ourselves.

If you want to keep your mind strong on your path to success, you have to overcome the self-limiting beliefs that are holding you back by realizing one key truth: self-limiting beliefs are thoughts, not facts.

When you recognize a self-limiting belief cropping up in your mind, quickly silence it by telling yourself that it’s not true and then back that up with some positive affirmations:

  • “I am smart enough; I may just need to do some more research first.”
  • “I may not have as much experience as someone else, but that’s not going to stop me from trying. I have enough experience to get started. I’ll figure the rest out on the way.”
  • “Just because I failed at this last time doesn’t mean I’m going to fail this time. My past does not dictate my future.”

Get Rid of the All-or-Nothing Thinking

Another form of negative thinking that could be preventing you from building mental toughness is all-or-nothing thinking.

All-or-nothing thinking is the concept of thinking in extremes. You are either a success or a failure. Your performance was totally good or totally awful. If you’re not perfect, then you’re a failure.

But this isn’t true!

If you’re trying to lose 30 pounds and only lost 28, isn’t that still better than not losing any weight at all? I’d say so!

If you allow all-or-nothing thinking to rule your mind, you’ll be on cloud nine when you succeed, but you’ll beat yourself up when you “fail.” Acknowledging the shades of gray in between will allow you to see success more often and it will help you celebrate your smaller wins.

When you recognize an all-or-nothing thought, remember to look for the positive in the situation. What did you gain by trying? What would you have missed out on had you not tried? Could you do better if you were to try again?

Ditch the Dwelling

Self-Limiting Beliefs and All-or-Nothing Thinking can lead to a bad case of dwelling on the negative. If you want to build some mental toughness and keep your mind strong, you have to ditch the dwelling.

Every day, bad things happen to each of us, and while there’s nothing we can do to prevent that, we can control how we react to these situations.

When we dwell on our misfortunes, we waste massive amounts of energy that we could be using to achieve our goals. When this happens, we’re more likely to quit altogether.

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But that doesn’t mean you’re not mentally tough; it just means you’re misusing your energy.

The next time something bad happens, it’s important to allow yourself to feel the disappointment and frustration, but work on reducing the amount of time you dwell on the situation.

Easier said than done, right? Try these:

  1. Call a friend or mentor and talk it through with them. Get some outside perspective on your situation.
  2. Time block your dwelling by allowing yourself to dwell for no more than one hour.
  3. Then, tell yourself to move on, that you’re human, and you’re allowed to make mistakes or experience setbacks.
  4. If all else fails, find a good way to distract yourself until you can calm down and reexamine things with a clear mind.

The faster you can focus on the positives and move past the problem, the quicker you can get back to achieving success in your life.

Be Patient about the Process

No matter which negative thoughts tend to run around your mind, working to replace them with positive thoughts can take time.

Learning to spot self-limiting beliefs, all-or-nothing thinking, or dwelling is one thing, but learning to quiet those thoughts is another thing entirely.

If at first you don’t succeed, don’t fret. Instead, take a deep breath and try again. As you work towards improving your mindfulness and your mental toughness, remember that you’re going to get better with time.

To make things a little easier, it helps to connect with your purpose.

2. Connect with Your Purpose

One of the most critical elements to building mental toughness and keeping a strong and focused mind is having a strong ‘why’ for everything you want to do.

If you set out to achieve a huge goal that you don’t have a ‘why’ for, you’re going to find yourself distracted, discouraged, or disengaged as soon as you experience your first setback.

Think about the last time you were working on a goal or resolution and things weren’t going well, maybe you even wanted to quit. Perhaps you thought you didn’t have enough willpower. Maybe you told yourself that you didn’t have enough discipline.

Here’s the truth: you just didn’t have a strong enough why.

Simon Sinek has been spreading his message “Start with Why” across the globe.[2] In short, he says that:

“Your ‘why’ is the purpose, cause or belief that inspires you.”

One of the biggest drains on your mental energy is pursuing a goal or a task that you don’t have a ‘why’ for. This is when we tend to look for external motivation or question our willpower, but those aren’t the issues.

Often, we set goals because we like the idea of the goal, not the reality of the goal. Without connecting to our why, we can’t intrinsically motivate ourselves to achieve our most challenging goals.

Find Intrinsic Motivation

Intrinsic motivation is our innate desire to do something and it comes when we work towards something that satisfies ourselves above all else—not our parents or our bosses or our teachers.

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Let’s say you think you want to quit smoking because you know it’s bad for you, but you really enjoy smoking. If you don’t truly want to quit smoking, it’s going to be nearly impossible, regardless of your willpower or mental toughness.

But if you want to quit smoking because you just had a baby, and you don’t want your baby growing up around smoke, then that ‘why’ is going to give you intrinsic motivation. Intrinsic motivation is far more powerful than sheer stubborn willpower, and it’s far easier to maintain over the long haul.

If you’re trying to develop mental toughness, connecting a why to everything you want to achieve will reduce the effort and energy it will take to achieve those things. Once you’ve found a strong why for all of your goals, you’ll find that you’ll have significantly more energy to pursue your more difficult challenges.

3. Find Strength in Unity

The final aspect of developing mental toughness is embracing the idea that you’re not in this alone. It’s a fact, anyone who’s ever achieved success in anything didn’t do so alone.

Bill Gates didn’t build Microsoft alone. Oprah didn’t build her network by herself. Steve Jobs didn’t invent the iPhone without a team. Michelle Obama didn’t implement the “Let’s Move” campaign on her own.

Behind all of these successful people were countless other people who were there offering support, mentorship, guidance, and encouragement.

If you want to develop unmatched mental toughness, you need to understand that you don’t have to go it alone. Even the toughest Navy Seals have a team backing them up.

If you want to stay strong in your endeavors, you need to build a team of supporters who will step in and back you up when it counts.

Find a Mentor or Committee of Mentors

The benefits of having a great mentor are far too many to list, but to boil it down to the basics, a mentor is someone who will help show you the path to success.

A good mentor will help you discover your greatest strengths, spot and overcome your blind spots, and work through your weaknesses.

If you’re struggling to deal with your internal negativity or with finding your purpose, talk it through with a mentor. Sometimes we lose the forest for the trees, and a mentor can help us take a step back and see the bigger picture.

Here’s how to find the right mentor for yourself: How to Find a Mentor That Will Help You Succeed

Recruit Some Cheerleaders

If you want to stay strong, it never hurts to have a group of personal cheerleaders. Unlike mentors who are going to jump in and help you address your problems, a group of cheerleaders will help keep your spirits up.

Even if you have a strong ‘why’ and a positive mindset, it’s nearly impossible to maintain a positive attitude 100% of the time. It doesn’t make you weak to need some help from time to time. Having a group of people cheering you on will make all the difference in the world.

As you work towards your goals, tell a few close friends about what you’re doing, and when things get tough, tell them about it. And when they give you the pep talk you need, don’t resist their positivity or counter it with your self-limiting beliefs or your all-or-nothing attitude.

Allow their optimism to refill your energy and use that energy to press on.

Form an Accountability Group

Cheerleaders are great, but sometimes we need someone to give us the kick we need to keep going. You might have a strong ‘why’ for running a marathon or losing 30 pounds, but that doesn’t mean it’s going to be easy; and trying to force yourself to follow through is a sure way to tax your mental energy.

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Why not save some of your mental energy by forming an accountability group?

Find a person or a few people who have similar goals, or at the very least, the need for an accountability partner. Then, form an agreement within the group to push each other every day.

Even if your goals aren’t the same, accountability partners are great for giving us the push we need when we need it most.

Regardless of which relationships you choose, sometimes we have to be able to work through things on our own. Mentors, cheerleaders, and accountability partners are a great way for us to combat our naturally negative mindsets, but occasionally we have to be able to pick ourselves back up.

4. Learn to Pick Yourself Back Up After Setbacks

Building a strong mindset and developing mental toughness isn’t easy! Anyone who’s ever achieved massive success knows that obstacles, setbacks, and failure are inevitable, and you’re no different.

As you work on your goals, you’re going to face many ups and downs, but this doesn’t mean that you don’t have mental toughness, willpower, or discipline.

We all struggle. We all fail. It’s what we decide to do after we fail that truly counts.

When you find yourself in a low spot, ask yourself these questions:

  • “Am I being too hard on myself?”
  • “Are negative thoughts such as Self-Limiting Beliefs or All-or-Nothing Thinking distorting my view?”
  • “What’s the positive side of this setback/obstacle/failure?”
  • “Why was this goal important to me? What was my purpose?”
  • “Is this goal still important to me? Do I still have a ‘why’?”
  • “Who can I ask for help? Who can mentor me or cheer me on? Who can help hold me accountable?”

Asking yourself these questions is a great way to check in on your mindset. When we get lost in negative thinking or lose connection to our purpose, it’s far too easy to become discouraged. When we feel discouraged, we start feeling weak, maybe even a little hopeless.

Also, this article provides some useful tips to help you get back on track: How to Deal with Failure and Pick Yourself Back Up

Tying it All Together

Are you still with me? I know I’ve thrown a lot at you, from developing a positive mindset and combatting your internal voice to connecting with purpose and building a committee of mentors. It’s a lot to take it!

But here’s the bottom line:

A crucial part of developing mental toughness is learning to recognize these tendencies and taking action to correct them early on. Developing mental toughness is not about eliminating weakness, but learning how to deal with it and overcome it.

No one is perfect, but when we focus on the right things, we can develop a mental toughness worthy of life’s biggest challenges.

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Featured photo credit: Zulmaury Saavedra via unsplash.com

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