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The Secret of Success: 10 Tough Things to Do First

The Secret of Success: 10 Tough Things to Do First

Eat the ugly frog first.

I enjoy tossing that line out when I give a speech, often accompanied on the big screen by a photograph of a large and exceedingly unattractive reptile. But it is based on the truth that if you eat an ugly frog for breakfast, the rest of the day will be much better.

This gets to the heart of procrastination and its counterpart — self-discipline.

Procrastination is more than the art of keeping up with yesterday. It is the active avoidance of doing things that are dull, tedious, disinteresting, boring or stressful. Yet life and business have a lot of these elements. I ran a publicly traded semiconductor company for 37 years, and there were days I did not want to look at the latest financial numbers or help debug production facility equipment issue. But those were my ugly frogs, and I ate them with gusto.

Discipline overcomes procrastination because, and I note in my book Tough Things First, discipline is doing what you don’t like doing and doing it well.

If you have 10 things that need to be done, and you put off the one thing you dislike, it still needs doing eventually. Yet while you do the other nine tasks, the single unpleasant one weighs on your mind, drains your enthusiasm, zaps your motivation, saps your energy, and generally makes you miserable.

Contrarily, if you do the tough things first, if you eat your ugly frog for breakfast, the other tasks fly by. You are liberated from delay, freed from anxiety, and joyful in all other pursuits. I have discovered that my personal productivity rises 20% when my disagreeable task is in my “out box”.

This is not just a business prescription. Life is loaded with ugly frogs. This is why New Year resolutions are always made (because the tough things have fallen by the wayside) and quickly abandoned (because they are still tough things). Yet each procrastination creates a drag on your body, health, mindset, willpower and spunk. Each ugly frog you avoid ingesting is the one you see on your breakfast table the next morning. They simply don’t go away, and they spawn newer and uglier frogs.

Soon enough, you cannot wade through your breakfast nook for the thicket of frogs you have allowed to accumulate.

Here is a personal case in point. My partner and co-founder Warren led a frog-free life. This included his health habits. He was not one to diet or exercise, and he smoked relentlessly. His life was not devoted to eating the ugly frogs necessary for good health. He died at age 69, while I’m still running strong at age 81 in what can only jokingly be called “retirement”. Truth be told, I’m working harder and enjoying it more than ever.

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What ugly frogs do you have in your cupboard? Here are 10 frogs you should swallow.

1. A Rigorous Daily Exercise Program

I once saw a stand-up comedian who said he didn’t exercise because “it is boring, and it hurts.” That’s two ugly frogs on one plate!

But your body and mind are an interrelated system, one in which maintenance is critical. A “healthy mind in a healthy body” is the oldest of adages and was written because it is a core truth.

And here is the fun bit:

Exercise makes all the other tasks easier and more enjoyable because the body and mind are fully ready to take them on.

2. Eat Three Healthy Meals Each Day

I have had employees for who donuts were a primary food group. Some salesmen live on fast food while on the road. Others think whiskey and fried chicken is all they need for dinner. And none of those people excelled.

As with exercise, the body – and thus the mind – cannot operate well enough to do the tough things ahead, and this enables procrastination. This in turn allows the ugly frogs in your life to gather and breed.

Here’s some nice advice for you:

9 Simple Healthy Eating Rules for Busy People

3. Do the Task You Dread First

Not second. Not after lunch. Not “when I can get around to it.” But now!

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Before anyone else has had enough coffee to speak coherently, when you awake, write down the 10 things you need to get done and order them from the least pleasant to the most. Then don’t dare move on to item #2 until item #1 is complete.

4. Repair a Relationship

Find someone with whom you have a problem and do a little work to heal things.

We are not alone in life or in work. We depend on people and they depend on us. When relationships are dysfunctional, so are our lives.

It can be very unpleasant approaching someone with whom you are not getting along, but it is vastly more unpleasant to allow the relationship to fester. Heal it sooner rather than later.

Take a look at these 15 Ways to Rebuild a Broken Relationship and learn how to repair a relationship.

5. Find Someone Different Each Day to Shower Praise

Humans need to feel valued. That is part of the problem in our inner cities – the youth feel devalued and turn to gangs for any sense of validation.

Your family, your friends, your coworkers, your boss, your pastor, your mechanic, your waitress … they all need to feel appreciated because they are all human beings.

Don’t praise only the select few with whom you associate most often. Find someone for whom your praise will seemingly come from out of nowhere. It makes their day.

6. Read a Good Book Once a Month

Groucho Marx once said:

“I find television very educational. Whenever someone turns on a television, I go into another room and read a book.”

Books are educational. Even good fiction exposes you to other societies, philosophies, cultures and thinking. With the marvels of the digital age, there are more and more books one every conceivable topic hitting the “shelves” every day.

Instead of wasting an hour watching TV after dinner, invest an hour reading.

Leo Babauta has some unique suggestions on picking up reading:

14 Ways to Cultivate a Lifetime Reading Habit

7. Limit Your Time Devices

We stare at rectangles a lot these days — our phones, our tablets, or computer monitors, and our televisions.

Digital devices do provide a lot of value, just ask any grandparent who gets videos of their grandchildren on a regular basis. But some people don’t know when to stop, endlessly scrolling through page after page of meaningless content.

Set a daily limit on your device time and stick to that limit. Here’s a simple guide on how to do it:

The Ultimate Guide To Unplugging Technology For A Better Life

8. Work No More Than 48 Hours per Week

I ran a semiconductor company in a very competitive industry for 37 years and rarely worked longer than this.

If you find yourself working long hours, then add this ugly frog to your list for tomorrow:

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Discover and cure what is dysfunctional in your job, team or company that is causing you to work overtime … and fix it.

9. Be Frugal – Spend Wisely

Money is like oxygen – life gets unlivable if you run out. Yet people commonly spend on things they don’t need, stuffing older possessions into storage to make room for the new items.

Being frugal is not being cheap. It is merely not spending on things you really do not need.

By not spending, you both increase your cash/oxygen and remove the stress of wanting “things”. The Buddhists are right in observing that desire is the source of much misery.

Get more inspirations from this article:

7 Ways To Spend Money Wisely

10. Learn to Love What You Hate Doing

Enjoy your ugly frogs. When I ran my company, I found joy in joyless tasks by knowing that my attention to those details and seeing how every aspect of my company was operating, fulfilled my vision. Eating my ugly frogs led me to being profitable 36 of my 37 years in business.

Above all else, know that doing is the soul of life. Doing what you don’t like doing, and doing it well, brings vast rewards … but only after your plate of ugly frogs is cleared.

More Resources About Achieving Success

Featured photo credit: Eunice De Guzman via unsplash.com

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Ray Zinn

Ray Zinn is an inventor, entrepreneur, investor, angel, bestselling author and the longest serving CEO of a publicly traded company in Silicon Valley.

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Last Updated on May 26, 2020

Top 10 Reasons Why People Don’t Reach Their Goals

Top 10 Reasons Why People Don’t Reach Their Goals

With everything that happens around us, it is sometimes difficult to reach our goals. This is compounded if you have any of the reasons on the list below.

Luckily, in addition to the top 10 reasons why people don’t reach their goals, I’ve included a quick fix for each of them. So let’s get to it.

1. Creating Vague Goals

When you don’t know where you are going, it is really hard to get there. Many people set themselves up for failure when they set goals that are unclear. “I want to lose weight” sounds like a great goal but the people who set this kind of goal will never reach it. It is not because the people are not motivated or disciplined but because the goal is too general. Do you want to lose 5 lbs or 50 lbs?

Quick Fix:  Set SMART goals by being Specific, making sure they are Measurable, Achievable and Realistic, and last but not least — give yourself a Time deadline. If you want to go one step further, you may want to read The Missing Letter in Your Smart Goals.

2. Lacking a Higher Purpose

Goals can be set on any topic imaginable but if you don’t have a higher purpose, it makes it is easy to give up once the initial motivation and excitement wears off. Understanding how your goal is relevant to you allows you to persevere even when the going gets tough.

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Quick Fix: When setting your SMART goal, ask yourself how the goal is relevant to your life and what you want to achieve.

3. Procrastinating

Even when you have SMART goals that are relevant to your purpose, if you don’t get started, you’ll never achieve your goal. One of the most dangerous phrases is “I’ll do it later.”

Quick Fix: Make sure the goal has been broken down into manageable pieces and then start right away. Here are 11 Practical Ways to Stop Procrastination.

4. Not Taking Responsibility

Things will go wrong. That’s a fact of life. When something comes up and you don’t achieve your goal, who do you blame? Your boss who kept you at work late so you couldn’t work on your book or maybe the horrible weather that stopped you from going to the gym. If it’s not your fault, there is nothing you can do, right?

Quick Fix: Own up to not reaching your goals. When you take responsibility, you’ll become resourceful knowing that you have control over the attainment of your goals.

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5. Listening to People Who Discourage You

When you go for your goals, especially the big ones that really count and fit in with your purpose in life, it is inevitable that people will discourage you. There are many reasons for this: concern, jealousy, ignorance, etc. How many goals have already been given up on because other people decided they were not worth pursuing?

Quick Fix: This one is easy. As long as you know the purpose for your goal, ignore the naysayers. You can take what they are saying into consideration but make sure you make the final choice.

6. Starting Too Many Projects

I’m a starter. That sounds like a good thing but not when you start too many things, you don’t end up finishing many of them. This usually stems from the fear of missing out (FOMO) or being someone who has many ideas.

Quick Fix: Understand that you have a limited amount of time and that you can’t do everything. To deal with FOMO, realize that by not finishing, you are missing out on all the opportunities that open up when you finish the projects you are working on.

7. Being Negative

If you think you’re not going to make it, then you’re probably not going to make it. If you don’t believe you’re going to reach your goal, then when you fail, it is expected which makes it easy to stop trying. When you are optimistic and a setback occurs, you focus your energy on finding solutions because you truly believe there is one. If you believe that you suffer from bad luck, check out this article.

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Quick Fix: Consider the idea that optimism and pessimism are both expectations of the future. Each are equally likely to be true but which belief will help you lead a happier more fulfilled life? Instead of wasting your energy on complaining, spend that energy on learning.

8. Being Selfish

There are people out there that think it is silly to help others. They believe in taking and not giving. They are misers with their time, money and knowledge and are only interested in opportunities where they stand to benefit. Most big goals require the help of others and it is very difficult to help people who only care about taking.

Quick Fix: Serve others first. Always look for ways to add value to other people.

9. Surrounding Yourself with People Who Don’t Reach Their Goals

You are who you associate with. This may be hard to swallow for some people and there are always exceptions to the rule but for the most part, we act in accordance with the people around us. This comes from the strong ad natural desire to belong and to be accepted (think of all the dumb things you did in high school just to fit in).

Quick Fix: Associate with people who always reach their goals.

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10. Watching Too Much TV

Not all TV is bad but if you are watching TV then most likely you are not doing anything to move one step closer to your goal. The problem with TV these days is that it is captivating. There are programs for all interests and hobbies and the shows keep getting better and better. Those who watch alot of TV usually don’t reach their goals and perhaps people watch TV because they don’t have any goals.

Quick Fix: Shut off the TV. Cancel the cable. Pick up a book that will help you move one step closer to your goal. Here are 6 Steps to Remove TV from your Life.

Do you have anything to add? What do you think are the reasons why people don’t reach their goals and what are your thought about the 10 reasons we have listed here. Feel free to give your own effective quick fixes for the different reasons in the comments section below.

Featured photo credit: Kyle Glenn via unsplash.com

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