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6 Important Interview Questions for Employers to Ask

6 Important Interview Questions for Employers to Ask

When I worked in Campus Housing – now more than five years ago, wow – I was often part of an annual interviewing experience known as Placement. The University of Wisconsin-Osh Kosh runs an amazing event every year (as do other professional associations). They turn the entire conference center into an interviewing cattle call. And I just want to say that I mean that in the very best way.

Colleges and Universities descend upon the campus with their interview teams and they spend about three days meeting every possible candidate they can for whatever positions are available. By the time the final social event rolls around and the placement teams get back in the mini-van or Uber to the airport, there are always about 20 candidates who have risen to the top. The candidates whom everyone wants to hire.

At one of my previous employers, we would have a debrief meeting before leaving the conference site. Each interview team would make a list of our list of top candidates. And since our Director did not believe in wasting time, he would vet those candidates at the conference site so our Assistant Director could make on campus interview invitations the following Monday.

I’m sure that corporate America has a similar type of placement event, especially large organizations who hire entry level staff right out of college. The top talent have been identified and now “everyone” will do what they can to attract those candidates.

This is probably similar to colleges pursuing high school athletes to play for them.

However you, the employer, are going about hiring good talent, there are specific interview questions that can be asked. According to Forbes Human Resources Council,

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“The secret to attracting high-quality applicants is differentiating yourself from other industry players, and showing top talent how joining your company can help them reach their career goals.”

So, what are the good interview questions for employers to ask so as to hire the elites?

Craft interview questions that will convey your message: your company is unique, cutting edge, and values their contributions.

Melissa Nelsen of Johnson Service Group shares specific things about what candidates are seeking in their next position. These include:[1]

  • Stability
  • Security
  • Opportunity for Growth
  • Vision
  • Culture
  • Innovation
  • Benefits

With this in mind, here are some possible questions that employers can ask to attract top talent.

1. “Please describe five ways you expect this position to change over the next five years, taking into consideration company growth, industry advancement, and technology changes.”

Stability — If we define job stability as the duration one perceives to keep his/her current job without external factors, then ask this question about your industry. Require your candidate to forecast something within the company or industry.

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2. “There are many other candidates applying for this position who possess the same skills as you. With that in mind, what three unique factors do you bring to our organization?”

Security — Job security exists when Human Resources cannot just replace “me” with another person. “I” provide unique skills and talents that won’t necessarily be found in a new candidate.

It’s different from stability, where the job you have is stable in the company and industry, and you don’t worry about not having a paycheck. Ask something that will require the candidate to share those unique talents.

3. “Where do you see yourself and/or your career five years from now?” or “What are your long-term career goals?”

Opportunity for Growth — Will there be room for promotion within your company for this candidate? He might be looking for a place where he can contribute and be promoted several times over.

While in my experience, this is hard to do these days, it does not mean your top candidates will not aspire to do this.

4. “What values are most important for you at your place of business?” or “How does our vision and mission align with your personal values?”

Vision — Candidates want to know that their company shares values and has a view of the future. Get to their ideas of this by asking what they are seeking in an employer. You’ll know if the top talent want to be with you if their answer aligns with your company vision and mission.

5. “What three things are you seeking in your day to day job environment? or “How can we insure that we are providing a work environment that is comfortable and meets your needs?”

Culture — Finall, that question of “fit.” Candidates want to know that their new place of business will feel right, they will belong and enjoy coming to work because they just love being there.

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As an aside here, this is an area of my career that took me a very long time to appreciate and understand. There were days when all I cared about was salary, job title or a cool city. It took a couple very poor fit situations before I figured out myself how to ask the questions I needed in order to make a decision, should I be offered a job. Even then it didn’t always work.

So we, as the employer, can make this a bit easier on that Top Talent by asking a few of these questions ourselves.

I loved this question explanation from tint.com:[2]

“We know that you have choices, so if we make you an offer, we obviously want it to meet your needs. And that requires knowing what factors that you will use (i.e. pay, job duties, fit with your manager, levels of responsibility, etc.) to determine if ‘our job’ is the right job for you. So if you had a choice between two offers for your next job, please list the top five factors that you would use to evaluate and accept the superior job opportunity. Please list them in their descending order of importance to you.”

This question set doesn’t beat around the bush. Seriously. I wish I’d thought of this one myself.

6. “Tell me about a time when you lacked the skill or experience to complete a project or assignment? How did you get through it?” or “Select one of our products (or services) and share with me three ways you might be able to make it better.”

Innovation — Candidates want to know that they are going to work for a company or organization that is on the cutting edge of new and innovative practices and technology. They want to know that their employer is going places; and obviously the company wants this from their candidates.

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We are only as good as our worst employee, right? Try these questions to sense how your candidate can utilize innovative practices.

And lastly, for Benefits, I’m not offering an interview question here, as I personally do not believe that benefits should be discussed during the initial interview.

Much of this can be found by the candidate on the company website. And if the candidate has done her research, she will ask anything that has piqued her interest.

The Bottom Line

By putting emphasis on these areas of value for today’s job seekers, employers can seek and sign the top talent for your industry and make your Senior Management proud. And don’t shy away from asking candidates to further explain their answers.

These are fairly “non-traditional” interview questions that could trip up your candidate. So give them room to think and encourage them through non-verbal cues. Here’s to hiring the best possible talent for your team!

More About Job Interviews

Featured photo credit: rawpixel via unsplash.com

Reference

More by this author

Kris McPeak

Educator, Author, Career Change and Work/Life Balance Guru

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Last Updated on November 24, 2020

50 LinkedIn Influencers To Follow, No Matter Your Industry

50 LinkedIn Influencers To Follow, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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