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How Not to Be a Complete Nerve Wreck in an Interview

How Not to Be a Complete Nerve Wreck in an Interview

Talking about yourself is something that should be easy, yet it’s not. How do you respond to this question in an interview.

So, tell me about yourself?

Do you find you are a nervous wreck when responding? If so, fear not, because you are not alone.

Interviews are such a pain.

People struggle during job interviews. For some reasons, we treat the interview as if something our life has to depend on. We fear failure, yet if we just relaxed, we might find that the interview could actually be conducted as if it were a normal conversation.

During a stressful time, a leader I respect once asked me, “Did anyone die?” He was able to immediately put things in perspective. This simple, yet powerful advice assisted me in a recent job interview with a Fortune 500 company.

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Along with putting things into proper perspective, there are certain things we can do to ensure we are able to answer this seemingly simple (yet enormously difficult) question; a question typically asked right at the beginning of the interview.

So, how to answer tell me about yourself?

Most interviewees don’t understand the real questions behind “tell me about yourself”.

Jane Copland provides fantastic practical tips for success in landing your dream job. She remarks that in order to avoid the trap of freezing or rambling, we should study common interview questions and prepare our response to them. She encourages us not to memorize our answers, simply practice the key points. If we do this, we will find that we feel more confident and bring out our best. [1]

By following Jane’s advice, this interview question can be broken down into three subordinate questions:

  • What is the underlying meaning to this question? Here they are really looking for the qualities you possess; for which you could immediately use.
  • Why are they asking this question? They are wanting to know how you fit into their organization. This is where you need to demonstrate that you know what is important to them, not you.
  • What response are they secretly looking for? Are you a “change agent”? Meaning, can you bring value to their organization and foster change. Can you hit the ground running and improve their bottom line? That’s what they really want to know.

Once we understand the real questions, we can then develop a strategy to ensure we don’t blow the interview with the first question.

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Here is a quick list of things you should do… and those things you should never do.

Follow this process and find the perfect response.

I used this powerful 4-Step Method in a recent interview with a Fortune 500 company. By simply following these 4 steps, I was able to walk in the room with an unwavering high level of confidence. The following sections will break down each step, with tools and practical examples.

1. Spend more time on research.

The first thing you should do prior to the interview is to thoroughly research the company. To be able to answer the “Tell me about yourself question”, you must be able to customize yourself to the type of person they are looking for. Use these tools and demonstrate that you can improve their bottom line immediately:

  • 80/20 Rule. Find the 20% of the items that bring in 80% of the company revenue. Make sure you are familiar with their critical 20%. This shows you understand the company.
  • Know the financial health of the company and look for “opportunity areas” to attack. Do this by looking at their financial statements or quarterly reports. This will allow you to back up your assertion that you can make them money, because you can demonstrate how.
  • The best way to prepare for a job interview is to read a book that is popular in your profession. Better yet, read a book penned by the CEO of the organization you are interviewing with. You will be amazed at how little people read, especially books in their own field. This simple act will put you ahead in your profession. I personally re-read The Goal by Eliyahu Goldratt before a job interview in the process improvement world. I am able to grasp the books core principles. Typically, they think they are my creation.
  • Read blogs from the professionals. I find myself reading the tips provided at Thepensters.com. This site offers phenomenal practical advice; which is what you are in need of right now.

2. Practice everywhere.

If you fail to attempt this step, then you might as well start scheduling your next interview because you don’t have a chance at this one.

  • 80/20 Rule for preparation. Yes again, the 80/20 rule. You can also use this rule for preparation. You must have a Plan A and Plan B. Focus 80% of your effort on Plan A and 20% of your effort on Plan B. [2]
  • Practice the art of Visualization. Visualize the entire interview in your head. Visualize exactly how you want the interview to flow and how you will control the interview. You will be amazed at just how powerful this technique is. I use this for everything I do… interviews, speaking engagements, even important phone calls.
  • Practice with a friend or family member. Make sure you choose someone you trust and someone who will provide candid feedback.
  • Use an analogy when attempting to learn the technical information about the company… especially if you are not familiar with what they do. An analogy is simply a comparison between two concepts for the purpose of explanation. For example, if you are in the medical field and are trying to learn a new science, such as epigenetics, you may want to use something similar to, “Genetics is like the blue prints. Epigenetics are like post-it notes on those blueprints (usually telling you to ignore that part).” – Justin Ma
  • Use diagrams. Diagrams are a powerful technique and a great way to visualize difficult concepts. Don’t be afraid to use them.

3. Follow this powerful formula.

If you are looking for a powerful way to guide your interview and answer the question, “Tell me about yourself” then I highly recommend you use one of the following formulas (or a combination of them all):

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  • Present -> Past -> Future. You start with the present (where you are right now), then discuss the past (experiences you have had and skills you have gained), then finish with the future (why you are excited about this opportunity). For example, I might use: “I am currently a Lean Six Sigma Master Black Belt, where I improve overall performance for our organization. Before that I commanded 170 people where I launched 15 improvement initiatives. While I enjoyed my time as a Soldier, I would really like the chance to develop a deeper understanding as a practitioner in process improvement. This is why I am extremely excited about this opportunity with you.” [3]
  • Rule of 3. Since we can only hold a small amount of information at one time, it is important to understand and use the Rule of 3.

4. Work on your plans beforehand.

Use Implementation Intentions. These are “If-Then statements.” They are preplanned responses to make sure you are directing your internal and external behaviors toward the overall goal – in this case landing the job and explaining “Who you are.”

For example, I use the following Implementation Intention during my interviews: If or when scenario x happens, then I will perform y. More specifically: If or when I am asked to prove a principle (i.e. I can improve their bottom line), then I will respond with a detailed roadmap on how I can improve their bottom line. This means that I must have plenty of detailed roadmaps handy.

If you are trying to understand the critical functions of a company and you come across something you do not understand, try chunking the new information or idea. Think of a puzzle, simply break the term down into components, then break those components into further sub-components.

5. End it well and make sure you look good.

Lastly, make sure to follow-up with the interview panel. I highly recommend you send a personal “Thank You” letter. If you do not receive the job, ask them what improvements they suggest.

Don’t forget, when you are preparing for your interview, make sure you are dressed to impress. Don’t look like a bum! Finally, remember this advice when you are preparing for your next interview.

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“If we all threw our problems into a pile and saw everyone else’s, we’d grab ours back.”

Hence, don’t forget to put things into perspective and remember that there will always be another interview.

Featured photo credit: Flaticon via flaticon.com

Reference

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Dr. Jamie Schwandt

Lean Six Sigma Master Black Belt & Red Team Critical Thinker

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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