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5 Steps to Master Networking Skills and Perfect Your Personal Branding

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5 Steps to Master Networking Skills and Perfect Your Personal Branding

The phrases “personal branding” and “networking skills” make a lot of people cringe. It’s often associated with being sleazy and ingenuine, with the main goal being wriggling your way into the “inner circle” for your own selfish reasons.

Leaving aside the nasty reputation, networking—if it’s based on building genuine relationships—is one of the most powerful tools for personal brands.

First of all, hanging out with the crowd in your industry is important for being able to learn from the best—knowledge sharing is one of the most powerful ways for everyone to succeed.

Networking is also a great way to get yourself associated and on the radar with other professionals—not just because, but for establishing useful partnerships and cooperation.

There is definitely a subtle art behind successful and authentic networking. Besides the work that goes into figuring out your motives, finding your approach, and creating compelling conversations, a lot of hard effort needs to go into maintaining the relationships you form too.

Today, we’re going to share five tips for polishing your public relationships skills, and maintaining your connections.

1. Figure Out Your “Why?”

Like we said in the intro, the word “networking” tends to have a bad reputation, so you need to make sure that your motives for wanting to network don’t align with that nasty label.

Before you start taking any other steps, you need to understand what networking really means—especially for you personally.

What’s your ultimate goal with trying to make connections with other people in your industry or area? Why are you doing it?

Are you mainly trying to initiate knowledge sharing and learning from others? Are you looking to maybe start cooperating or working with these people? Are you looking for business partners or investors?

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You need to have a very clear understanding of why you want to start getting into networking, rather “just because” or “it’d be fun”. This will help you pick your strategies and make sure you have the right approach.

Even though, like we said, networking needs to be based on genuinely, there are still different initial “pitches” you need to make—even just to start a conversation. You don’t have to sell yourself by any means, but knowing what you’re after will help you set the right tone from the get go.

Just trying to make a light connection with someone whose work you admire is very different from starting a conversation with someone you hope will invest in your business.

So, before you jump into any action, figure out your “why” and think about how that would set the tone for your communication.

2. Do Your Research

Once you’ve figured out what your end goal or main interests are for getting into the networking world, it’s time to really do your homework about the people or companies you’d like to get in touch with.

You might think that you know a lot about them already, but there’s most likely things you haven’t discovered yet.

Take your time and make sure you’re really familiar with everything they’ve done. Go into detail too—the more specifics you know about them and their work, the easier it will be for you to connect.

You might even find things that you have in common that you didn’t know about. For example, check out their social media profiles. Maybe they tweet about cats as much as you do!

Even if there really isn’t a single thing you’ve missed in your previous knowledge about them, you can still refresh your memory. Read their content again, listen to their podcast, look at their designs—whatever area they’re in.

If you’ve been keeping an eye on them for a longer time, you’ll be looking at their work with a fresh set of eyes, and might even have a different attitude towards it.

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Having intimate knowledge about the people who you’re going to attempt to connect with will give you a lot of topics to discuss, ask about, and connect over.

3. Be Human

There’s a good chance that the people you want to network with already have a crowd circling around them, trying to do the same.

This might not be the case, but even then, make sure to keep your human-ness in any contact.

Don’t put on a mask, or try to come across as something or someone you’re not. Even if you’re not dealing with people who have thousands of others trying to connect with them, most “regular” people can still tell when you’re being fake.

Try to not treat anyone like a business contact from the get go. It usually comes across as cold, impersonal, and rigid. Even worse, it sends an immediate signal that you’re up to no good and in it only for your own causes.

Networking shouldn’t be about using people, it should be about helping each other and sharing experiences and knowledge.

Rather than just handing off a business card, a much better way to go is to make a light, friend-like connection, literally. When you’re making your contact, think about how you would approach a potential friend!

Don’t start any of your conversations with “so how about that giant funding your company got yesterday?”, start with “I saw on your LinkedIn profile that you’re big on surfing—mind giving me some tips?”—you get the gist.

As your conversations go further, you’ll find the time to talk about work. Everything at its own, appropriate time!

And who knows, you might actually end up being best buddies.

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4. Know Your Boundaries

This should go without saying, but know your limits.

Sometimes, connections just don’t happen, no matter how much you’ve worked on your skills or thought it’ll be the most amazing networking experience you’ll ever have.

If it’s not happening, it’s not happening, and you need to let it go. Nobody likes pushy people. If you find out your interests aren’t aligned, the conversation isn’t flowing, or the connection just isn’t there, don’t pursue it. Walk away. Don’t be rude about it, but just walk away.

Think of it kind of like dating, some dates just don’t work out. Not that anyone did anything wrong, but the alignment just isn’t there, and trying to push it isn’t beneficial to either side.

To avoid wasting your time as well as other people’s, it’s best to exit conversations that aren’t a good match sooner rather than later. This will give you the opportunity to go and connect with someone you’re a great fit with.

5. Keep In Touch

We all know how hard it is to keep in touch with people who aren’t immediate family or very close friends.

Time goes by, we’re all busy, past contact is forgotten; it happens.

The key to keeping relationships alive is keeping the conversation going. You’ve connected with people that you admire and want to learn from, right?

So, keep an eye on what they do, what they say, and what they’re up to. Start a conversation when they do something awesome—write a good post, launch a product, whatever it is that you’re excited about on their behalf.

Remind yourself every now and then. Reply to their tweet, leave a comment on their content, send them a postcard—whatever. Don’t be worried about being annoying.

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Here’s what Alex Turnbull, CEO of Groove, has to say about following up in his article about how networking can help you succeed in life and business:[1]

“A lot of people are hesitant to follow up because they think they’re being annoying. But consider this: what if you’re not being annoying? What if you’re actually being helpful?”

So make sure you include your experiences as well, something that could help them. Work on making your relationships meaningful ones, with a lot of mutual learning involved.

Did they just announce they’re writing a book? Send an email telling them about the awesome editing tool you just found.

If you know you tend to be forgetful when it comes to keeping relationships, make a physical note to do so. Have a weekly planner? Jot down “shoot John an email” or “recommend this app to Susan.”

Mastering Personal Branding Is an Art and a Science

Even though it has the unfortunate reputation, building public relationships doesn’t have to be evil or ingenuine.

As long as you understand that successful networking is built on creating real, genuine, mutual relationships, it can be an incredible tool for learning, connecting, knowledge sharing, and business opportunities if you want them.

Take your time, figure out your end goal of why you want to start getting around more, make sure you’re connecting on the right foundations, and keep the conversation going—even if you have to teach yourself to do it.

Even if you don’t 100% get to your end goal, deliberate networking is still a surefire way to create great relationships that can be helpful when you least expect it!

More Resources About Networking & Work Communication

Featured photo credit: Antenna via unsplash.com

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Reference

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Dmitry Dragilev

Single-handedly grew a startup from zero to 40 million page views, Dmitry is a role model for aspiring entrepreneurs.

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Last Updated on January 5, 2022

How to Deal With Anger (The Ultimate Anger Management Guide)

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How to Deal With Anger (The Ultimate Anger Management Guide)

We all lose our temper from time to time, and expressing anger is actually a healthy thing to do in our relationships with others. Expressing our differences in opinion allows us to have healthy conflict and many times come to an agreement or understanding that works for everyone. However, there are times when anger can become overwhelming or damaging, and during these times, it’s important to learn how to deal with anger.

Expressing anger inappropriately can be harmful to relationships, both personal and professional. You may express too much anger, too often, or at times that are only going to make things worse, not better. In this article we will look at anger management techniques that will help you better control your emotions.

Let’s take a deeper look at how to deal with anger.

Expressing Anger

Anger is a natural and normal part of almost any relationship. This includes relationships with your significant other, kids, boss, friends, family, etc. Anger provides us with valuable information if we are willing to listen to it. It clues us in to areas where we disagree with others and things that need to be changed or altered.

Unhealthy Ways to Express Anger

Here are some common yet unhealthy ways to express anger that you should avoid:

Being Passive-Aggressive

This is a term many of us are familiar with. Passive-aggressive behavior happens when someone is angry but uses indirect communication to express their anger.

Some of the more common passive-aggressive behaviors include the silent treatment, making comments about someone behind their back, being grumpy, moody, or pouting, or simply not doing tasks or assignments that they should.

This is a passive-aggressive person’s way of showing their anger. It’s not very productive but extremely common.

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Poorly-Timed

Some people get overwhelmed and express anger in a situation where it can’t really do any good.

An example would be getting angry at one person in front of a crowd of people. All that does is make people uncomfortable and shuts them down. It’s not a healthy way to express anger or disagreement with someone.

Ongoing Anger

Being angry all the time is most often a symptom of something else. It’s healthy and normal to express anger when you disagree with someone. However, if someone is angry most of the time and always seems to be expressing their anger to everyone around them, this won’t serve them well.

Over time, people will start to avoid this person and have as little contact as possible. The reason being is no one likes being around someone who is angry all the time; it’s a no-win situation.

Healthy Ways to Express Anger

What about the healthy ways[1] to adapt? When learning how to deal with anger, here are some healthy ways to get you started.

Being Honest

Express your anger or disagreement honestly. Be truthful about what it is that is making you angry. Sometimes this will entail walking away and thinking about it for a bit before you respond.

Don’t say you’re mad at something someone did or said when it’s really something else that upset you.

Being Direct

Similar to being honest, being direct is a healthy way to express anger.

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Don’t talk around something that is making you angry. Don’t say that one thing is making you angry when it’s really something else, and don’t stack items on top of each other so you can unload on someone about 10 different things 6 months from now.

Be direct and upfront about what is making you angry. Ensure you are expressing your anger to the person who upset you or you are angry at, not to someone else. This is very counterproductive.

Being Timely

When something makes you angry, it’s much better to express it in a timely manner. Don’t keep it bottled up inside of you, as that’s only going to do more harm than good.

Think of the marriages that seem to go up in flames out of nowhere when the reality is someone kept quiet for years until they hit their breaking point.

Expressing anger as it occurs is a much healthier way of using anger to help us guide our relationships in the moment.

How to Deal With Anger

If you feel angry, how should you deal with it right at that moment?

1. Slow Down

From time to time, I receive an email at work that makes me so angry that steam is probably pouring out of my ears.

In my less restrained moments, I have been known to fire off a quick response, and that typically has ended about as well as you might imagine.

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When I actually walk away from my computer and go do something else for a while, I am able to calm down and think more rationally. After that happens, I am able to respond in a more appropriate and productive manner. Doing things that helps you learn how to release anger can make an uncomfortable situation more manageable before it gets out of hand.

2. Focus on the “I”

Remember that you are the one that’s upset. Don’t accuse people of making you upset because, in the end, it’s your response to what someone did that really triggered your anger. You don’t want to place blame by saying something like “Why don’t you ever put away your dishes?” Say something more like “Having dirty dishes laying on the counter upsets me—can you work with me to come to a solution?”

When you are accusatory towards someone, all that does is increase the tension. This doesn’t usually do anything except make your anger rise higher.

3. Work out

When learning how to deal with anger, exercise is a great outlet. If something happens that angers you, see if you have the opportunity to burn off some of the anger.

Being able to hit the gym to get a hard workout in is great. If this isn’t an option, see if you can go for a run or a bike ride. If you are at work when you become angry and the weather permits, at least go outside for a brisk walk.

Besides working some of your anger out through exercise, this also helps to give your mind a chance to work through some ways to address what it is that upset you.

4. Seek Help When Needed

There are times when we could all use some help. Life can be stressful and overwhelming. It’s perfectly fine to seek some help from a mental health professional if it will help you get back to a healthy balance.If you find that you are angry all the time, it might be a good idea to go talk to an expert about learning to control intense emotions. They can give you some sound advice and ideas on how to get your anger to a more manageable and healthy level.

5. Practice Relaxation

We all seem to lead incredibly busy lives, and that’s a good thing if we are loving the life we are living. That being said, it is very beneficial to our physical and mental well-being to take time out for relaxation.

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That can mean spending time doing things that help us calm down and relax, like being around people we enjoy, practicing deep breathing or listening to music. It could be making time for things that help bring us balance like a healthy diet and physical activity.

Many people incorporate techniques such as yoga and meditation to calm their minds and release tension when learning how to deal with anger. Whatever your choice is, ensure you take time out to relax when warning signs of anger start to bubble up.

6. Laugh

Incorporating humor and laughter on a regular basis will help keep anger in check and help you get over a bad mood and feelings of anger more quickly. This isn’t part of formal anger management techniques, but you’ll be surprised by how well it works. Remember, life is a journey that’s meant to be enjoyed fully along the way through healthy emotion. Make sure you take time to laugh and have fun.Surround yourself with people that like to laugh and enjoy life. Don’t work at a job that just causes you stress, which can lead to anger. Work at something you enjoy doing.

7. Be Grateful

It’s easy to focus on the bad in life and the things that cause us negative emotions. It’s vitally important to remind ourselves of all the wonderful things in life that bring us positive emotions, things that we easily forget because we get caught up in the whirlwind of day to day life.

Take time out each day to remind yourself of a few things you are grateful for in order to help you learn how to release anger and invite in more positive feelings.

Final Thoughts

Life can be overwhelming at times. We seem to have constant pressure to achieve more and to always be on the go or motivated. People we are around and situations we are in can cause stress, anger, and negative emotions. At times, it can seem to be too much, and we get angry and our emotions start to get out of control.

During these times, keep in mind that life is an incredible journey, full of wonder and things that bring you joy. When you find yourself angry more often than is healthy, take time out to remember the good things in life—the things that we seem to forget yet bring us so much positive energy and emotions.

Use some of the tips included here to help with how to deal with anger and better control your emotions.

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More Resources on Anger Management

Featured photo credit: Andre Hunter via unsplash.com

Reference

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