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8 Overused Cliches Employers Are Sick Of Seeing in Resumes

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8 Overused Cliches Employers Are Sick Of Seeing in Resumes

Looking for a new job isn’t easy, and it can be hard to want to put your best into every iteration of your resume and cover letter. But here’s the thing: even though the economy’s been improving, times are still tough. Plenty of people are looking, and that means for every job opening you see, there’s some HR person out there who is being swamped with a deluge of resumes.

If you want to be sure your resume will actually make them hit the pause button (figuratively) and not the delete button (literally), you’ve got to avoid these cliche words and phrases that sound impressive but don’t actually convey much meaning.

“I’m a creative thinker”

Unless it’s literally part of your job title (e.g., Creative Director), “creative” is an adjective that’s become so overused it’s utterly meaningless to many recruiters. Think of what the inverse of this statement would be: “I only think inside the box.” “I can’t come up with anything new.” “I have no ideas of my own to contribute.” Literally no one is going to say that, so it means that stating the obvious is well, pretty obvious.

Instead of saying you’re creative, demonstrate that you’re creative with a well-written cover letter. Give a specific example of a problem you’ve overcome, a solution you devised, or how you’ve managed to expand your current role.

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“I’m results-oriented.”

Again, who exactly doesn’t want to get results for their employer? (A person they don’t want to hire, that’s who!) They will assume you’re results oriented, so show them the actual results.

Numbers can help here: Quantify how many sales you made in the last quarter, the number of people you’ve supervised as part of your team, or the amount of traffic your ad campaign drove to your client.

“I’m a guru/ninja/expert/etc.”

No, no, no. Unless “Guru” or “Ninja” is your actual job title, skip the enthusiastic euphemisms. Yeah, if one of your references describes you that way, it’s great — but if you’re talking about yourself like this, it’s a bit empty.

If you really are extra-super-good at what you do, show it by listing your accomplishments: Grants you won, conferences you’ve spoken at, programming languages or software you’ve mastered, and so on. If you’re kicking butt, your accomplishments will convey that for you.

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“I have excellent oral and written communication skills.”

Another case of something you should show, not tell. Though you’ll frequently see this on job descriptions, if it shows up in your cover letter or resume it feels like filler — because it is. If you really do have excellent communication skills, you’ll have a cover letter that’s clearly written, appropriately tailored to the position, and inviting to the reader. Same goes for your resume.

Drop this line, and spend the extra time proofreading to make sure that you don’t have any spelling errors or grammar gaffes. (If you’ve read your own resume so many times that you won’t even notice a mistake, ask a friend to proof it for you.)

“My references are available upon request.”

Well, yeah, they should be! Even if a potential employer hasn’t asked for your references yet (and many don’t until you’re doing a formal application), it’s more than acceptable to let them assume that of course you have references.

If they have asked for you references, name them and give their contact info in the appropriate part of the form, in a separate document, or below your cover letter, if you’re sending that in the body of an email. (In those instances, say something like, “Attached please find my references” or “Please find my references listed below.”) If they didn’t ask? Just don’t mention it for now. Use the extra space to say something useful about yourself!

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“I’m detail-oriented.”

No one’s going to say “I’m a total space cadet” or “I don’t sweat the small stuff.” But saying you’re detail-oriented has become such a cliche as to be totally meaningless (not least because so many recruiters see resumes that are riddled with spelling errors and cover letters personalized for the wrong company by applicants who claim to be “detail-oriented”). Again, show this by making sure that your cover letter and resume are free of basic grammar and spelling slip-ups.

You can also demonstrate your attention to detail by being specific in your discussion of what you do: Managed a staff of three interns; Served as liaison between lab group and department head; Spearheaded development of pay-per-click marketing campaigns for X, Y, and Z clients.

“Duties:”

Don’t just list! Your resume needs to tell a story about you, not just rehash the job posting for your previous gig. Instead of making a simple list that begins with “duties” or “responsibilities include” (come on, you know that sounds like a total snoozefest), use active verbs to help convey the specific tasks you’ve accomplished on the job. Collaborated with internal team and external vendors to source products, implemented a new system for tracking leads, revamped corporate website to reflect new brand strategy.

Even if what you do isn’t terribly thrilling, using specific, active verbs can your resume stand out. (E.g., “Client communication” versus “Communicated with clients to ensure that targets were met and issues were promptly resolved.”)

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“I’m passionate about what I do.”

Are you? Though today many employers want an intense level of commitment (which is a whole other deal), there are limits to how “passionate” one can be about, say, a call center job. Likewise, if you’re just starting out and you’re applying for jobs that are in a wide range of fields, you probably don’t have a “passion” for each and every one of them. If you actually are into what you do, it should be conveyed not only by your cover letter and resume, but also by your web presence (and yes, you should assume that before you get an interview request, you’re going to be Googled).

Your LinkedIn profile should obviously show that you’re excited about what you do, but ideally any other public profile (e.g., Twitter, which relatively few people have set to private) should reflect your interest and enthusiasm, at least a little. If it doesn’t, just leave “passionate” out of it. Otherwise, you’re just setting yourself up for an interview fail: “So, what makes you passionate about being an administrative assistant?” “Uhhhhhhhhh.” Don’t lay out anything in your cover letter or resume that you aren’t ready to answer for when you finally get that call.

Featured photo credit: Flazingo Photos via flickr.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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