Advertising
Advertising

10 Best Marketing Books Of 2014

10 Best Marketing Books Of 2014

Katy Perry is not necessarily everyone’s idea of a musician, but she is the epitome of an excellent marketer. By knowing her consumer base sheis consistently able to brand her image to their liking. Ms. Perry is also able tomanage both traditional and social media outlets to a point where even Bing Crosby fans know and listen to her music. But whether or not you’re a Katy Perry fan, if you need a bit of help either creating your own brand image or marketing yourself to the top of the corporate ladder, here are 10 of the best marketing booksto help.

1. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More — by Perry Marshall forward by Richard Koch

80-20-sales-and-marketing-199x300

    If you’ve been in the corporate world, or had some kind of business experience, you’ve hear of the 80/20 rule — 20% of the people accomplish 80% of the work. Marshall’s book takes this adlibbed truism and shows you how to apply itto“almost anything you can measure in a business.”

    2.The Art of Social Media: Power Tips for Power Users — by Guy Kawasaki and Peg Fitzpatrick

    Advertising

    ArtOfSocialMedia_V4-724x1024

      Kawasaki’s book is written to help you learn how to “rock social media.” And unless you’ve been living with the Flintstones in the Rock Age, you know that all businesses require a social media platform.This books helps you to empower social media to help you past just the basics of blogging and Tweeting.

      3. Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World: by Gary Vaynerchuck

      jabjab

        Because, “social media is no longer just pulling the audience away from traditional marketing; it’s cannibalizing digital media, too,” Vaynerchuck’s book has become an important guide in how to marry communication and content to attain stellar results.

        4. The Power of Visual Story Telling:How toUse Visuals, Videos, and Social Media to Market Your Brand– by Ekaterina Walter and Jessica Gioglio

        Advertising

        storytelling

          “Images don’t just paint a thousand words. They can communicate something far more specific than words — specific emotions, specific feelings, specific moods, things that are almost impossible to convey using words.”Amen.

          5. What Great Brands Do:The Seven Brand-Building Principles That Separate the Best From the Rest — by Denise Lee Yohn

          brands

            While it is definitely true that rapid advancements in technology over the past ten years have changed much of how business is conducted, one thing has not changed — companies still need to have a positive a brand image. Much like Johnson & Johnson — who has not only managed to overcome some very difficult situations, but has also managedmaintain its status as a household name, muchbecause of its well formed credo –Yohn’s book “is an examination of how great brands manage to avoid the fate of Kodiak and other faded companies by using their brands as management tools to fuel, align, and guide every person in the organization and every task they undertake.”

            6. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade — by Joseph Sugarman

            Advertising

            triggers

              Even though we live in a technologically advance world, insales and marketing you cannotignore thebasics of the human psyche. Take QVC–owned by Liberty Media Corporation — for example. QVC has done an excellent job of creating acalamity which triggers consumers to buy something they don’t want or need just because of how the QVC salesperson presents the items. Sugarman’s bookdelves deep into the psyche to show youhow “using a trigger and changing just a few words” can create a huge response to your product or service.

              7. Decoding the New Consumer Mind: How and Why We Shop and Buy — by Kit Yarrow

              decoding

                As people have become more consumed with technology, they have become less focused on human interaction: increasing everydayanxiety and definitivelychanging consumer behavior.Yarrow very cleverly focuses on “three fast-developing sociocultural shifts, each reinforced by the others, have transformed customers over the last decade,” and teaches you “four marketing strategies on how to meet them.”

                8. Hooked: How to Build Habit- Forming Products — by Nir Eyal and RyanHoover

                Advertising

                hooked

                  Human beings are creatures of habit. Think about it, this morning on your way to work you probably stopped by a Starbucks to purchase an over priced morning jolt of java. You probably didn’t even think of going to another coffee spot — and thus Starbucks has successfully mastered a“habit-forming product-design” which “makes their goods indispensable.” Eyal’s book very cleverly teaches you how to trigger themind into believing you or your product is indispensable.

                  9. Ultimate Guide to Google Ad Words: How to Access 100 Million People in 10 Minutes — by Perry Marshall and Bryan Todd

                  google

                    You can’t have a top 10 Best Marketing Books list without a book about Google — yawn. However, the best thing about Marshall and Todd’s book is that is very easy to follow and specifically teaches you how to used Google to your advantage whether you’re just beginning your Google experience or you’re well versed with Google. And just as a reminder, “Google gets searched more than 1 billion times everyday. That’s 720,000 searches a minute. Google can bring thousands of visitors to your website, 24hours a day, 7 days a week, 365 days a year…whether you’re taking a shower, eating breakfast, driving to work, picking up your kids at school, taking a phone call, sleeping, sitting onthe commode, daydreaming, busting your butt to beat a deadline, chasing some customer, typing an email message…And it all can happen on autopilot : 100 percent predictable and completely consistent, like clockwork.”

                    10. The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story — by Kevin Rogers

                    hook

                      Back in the day, when I was working in marketing– insert RUN DMC song here — one of my mentors told me we are all story tellers. If we tell a good story, then we will get good results. If we tella bad story, then we will not get such good results. This is the premise of Roger’s book, that “when your selling your product, the best story to tell is your own.” Roger’s teaches you how to sell by using your own story — well.

                      Featured photo credit: Fotocitizen via pixabay.com

                      More by this author

                      10 Best Marketing Books Of 2014 5 Fantastic Spiritual Sayings From 5 Successful Everyday People 20 Amazing Life Lessons Nature Has Taught Us 10 Ways to Work Meditation Into Your Day 35 Amazing Picture Books For Adults That Will Warm Your Heart

                      Trending in Work

                      1 How to Achieve Goals and Increase Your Chance of Success 2 How to Make a Career Change at 40 and Stop Feeling Stagnant at Work 3 Going Back to School at 40 Helps Create a New Golden Age: Here’s How 4 How to Be Happy at Work and Find Fulfillment in Your Career 5 Signs You Need a Career Change (And How to Change for Success)

                      Read Next

                      Advertising
                      Advertising
                      Advertising

                      Last Updated on February 15, 2019

                      How to Achieve Goals and Increase Your Chance of Success

                      How to Achieve Goals and Increase Your Chance of Success

                      Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

                      If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

                      Luckily, you can realize almost any dream when you harness the right goal-setting methods.

                      In this article, I’ll show you how to achieve goals and get closer you success.

                      1. Break your dreams down into specific and measurable steps

                      We couldn’t talk about goal-setting without mentioning SMART goals.

                      SMART goals are specific, measurable, assignable, realistic, and time-related.

                      Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

                      Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

                      Find out more tips about utilizing SMART goals here:

                      How to Use SMART Goal to Become Highly Successful in Life

                      Advertising

                      2. Have at least one clearly defined goal for every interest and role in your life

                      It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

                      To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

                      Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

                      You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

                      3. Align your goals with your life’s mission, purpose and passion

                      Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

                      Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

                      Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

                      Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

                      4. Create goals that ignite your spirit and inspire you to take action

                      If you can’t be fired up about your goals from the start, they might not be good goals for you.

                      The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

                      Advertising

                      You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

                      If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

                      5. Write down all your goals in specific, measurable detail

                      This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

                      When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

                      When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

                      Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

                      If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

                      6. Commit to hitting each of your targets without exception

                      You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

                      You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

                      Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

                      Advertising

                      We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

                      7. Share your goals with others to motivate each other

                      There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

                      When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

                      This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

                      8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

                      Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

                      Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

                      Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

                      In addition, celebrating small wins helps you stay motivated. Here’s how:

                      How To Celebrate Small Wins To Achieve Big Goals

                      9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

                      Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

                      Advertising

                      When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

                      It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

                      10. Take an action step toward reaching your goals every day

                      Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

                      Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

                      Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

                      Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

                      The Bottom Line

                      Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

                      It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

                      More Resources About Setting & Achieving Goals

                      Featured photo credit: Andrew Neel via unsplash.com

                      Reference

                      Read Next