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10 Best Marketing Books Of 2014

10 Best Marketing Books Of 2014

Katy Perry is not necessarily everyone’s idea of a musician, but she is the epitome of an excellent marketer. By knowing her consumer base sheis consistently able to brand her image to their liking. Ms. Perry is also able tomanage both traditional and social media outlets to a point where even Bing Crosby fans know and listen to her music. But whether or not you’re a Katy Perry fan, if you need a bit of help either creating your own brand image or marketing yourself to the top of the corporate ladder, here are 10 of the best marketing booksto help.

1. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More — by Perry Marshall forward by Richard Koch

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    If you’ve been in the corporate world, or had some kind of business experience, you’ve hear of the 80/20 rule — 20% of the people accomplish 80% of the work. Marshall’s book takes this adlibbed truism and shows you how to apply itto“almost anything you can measure in a business.”

    2.The Art of Social Media: Power Tips for Power Users — by Guy Kawasaki and Peg Fitzpatrick

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      Kawasaki’s book is written to help you learn how to “rock social media.” And unless you’ve been living with the Flintstones in the Rock Age, you know that all businesses require a social media platform.This books helps you to empower social media to help you past just the basics of blogging and Tweeting.

      3. Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World: by Gary Vaynerchuck

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        Because, “social media is no longer just pulling the audience away from traditional marketing; it’s cannibalizing digital media, too,” Vaynerchuck’s book has become an important guide in how to marry communication and content to attain stellar results.

        4. The Power of Visual Story Telling:How toUse Visuals, Videos, and Social Media to Market Your Brand– by Ekaterina Walter and Jessica Gioglio

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        storytelling

          “Images don’t just paint a thousand words. They can communicate something far more specific than words — specific emotions, specific feelings, specific moods, things that are almost impossible to convey using words.”Amen.

          5. What Great Brands Do:The Seven Brand-Building Principles That Separate the Best From the Rest — by Denise Lee Yohn

          brands

            While it is definitely true that rapid advancements in technology over the past ten years have changed much of how business is conducted, one thing has not changed — companies still need to have a positive a brand image. Much like Johnson & Johnson — who has not only managed to overcome some very difficult situations, but has also managedmaintain its status as a household name, muchbecause of its well formed credo –Yohn’s book “is an examination of how great brands manage to avoid the fate of Kodiak and other faded companies by using their brands as management tools to fuel, align, and guide every person in the organization and every task they undertake.”

            6. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade — by Joseph Sugarman

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            triggers

              Even though we live in a technologically advance world, insales and marketing you cannotignore thebasics of the human psyche. Take QVC–owned by Liberty Media Corporation — for example. QVC has done an excellent job of creating acalamity which triggers consumers to buy something they don’t want or need just because of how the QVC salesperson presents the items. Sugarman’s bookdelves deep into the psyche to show youhow “using a trigger and changing just a few words” can create a huge response to your product or service.

              7. Decoding the New Consumer Mind: How and Why We Shop and Buy — by Kit Yarrow

              decoding

                As people have become more consumed with technology, they have become less focused on human interaction: increasing everydayanxiety and definitivelychanging consumer behavior.Yarrow very cleverly focuses on “three fast-developing sociocultural shifts, each reinforced by the others, have transformed customers over the last decade,” and teaches you “four marketing strategies on how to meet them.”

                8. Hooked: How to Build Habit- Forming Products — by Nir Eyal and RyanHoover

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                hooked

                  Human beings are creatures of habit. Think about it, this morning on your way to work you probably stopped by a Starbucks to purchase an over priced morning jolt of java. You probably didn’t even think of going to another coffee spot — and thus Starbucks has successfully mastered a“habit-forming product-design” which “makes their goods indispensable.” Eyal’s book very cleverly teaches you how to trigger themind into believing you or your product is indispensable.

                  9. Ultimate Guide to Google Ad Words: How to Access 100 Million People in 10 Minutes — by Perry Marshall and Bryan Todd

                  google

                    You can’t have a top 10 Best Marketing Books list without a book about Google — yawn. However, the best thing about Marshall and Todd’s book is that is very easy to follow and specifically teaches you how to used Google to your advantage whether you’re just beginning your Google experience or you’re well versed with Google. And just as a reminder, “Google gets searched more than 1 billion times everyday. That’s 720,000 searches a minute. Google can bring thousands of visitors to your website, 24hours a day, 7 days a week, 365 days a year…whether you’re taking a shower, eating breakfast, driving to work, picking up your kids at school, taking a phone call, sleeping, sitting onthe commode, daydreaming, busting your butt to beat a deadline, chasing some customer, typing an email message…And it all can happen on autopilot : 100 percent predictable and completely consistent, like clockwork.”

                    10. The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story — by Kevin Rogers

                    hook

                      Back in the day, when I was working in marketing– insert RUN DMC song here — one of my mentors told me we are all story tellers. If we tell a good story, then we will get good results. If we tella bad story, then we will not get such good results. This is the premise of Roger’s book, that “when your selling your product, the best story to tell is your own.” Roger’s teaches you how to sell by using your own story — well.

                      Featured photo credit: Fotocitizen via pixabay.com

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                      Last Updated on January 13, 2020

                      Is It Time for a Career Change? (And How to Make the Change)

                      Is It Time for a Career Change? (And How to Make the Change)

                      Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

                      Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

                      Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance.

                      Let’s look at the reasons why you need a career change and how to choose a career for a more fulfilling life.

                      How to Know if You Need a Career Change?

                      The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

                      You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

                      Physical Signs

                      Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

                      It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

                      In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

                      Mental Signs

                      One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

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                      I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

                      Here is a list of mental signs of workplace unhappiness:

                      • The tension in your neck
                      • Difficulties with sleeping
                      • Unable to concentrate
                      • High anxiety
                      • Depression

                      If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

                      Are You Sure You’re Not Changing for the Wrong Reason?

                      Most people that feel they need a career are frustrated with their situation at work. Do you really understand your current situation at work?

                      The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization.

                      Here is a list of unimportant factors to think about before you decide to make the transition:

                      Desire for an Increase of Salary

                      The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time.

                      At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.

                      Overnight Decision

                      Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.

                      Rejected for a Promotion

                      I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.

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                      Bored at Work

                      Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

                      A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

                      • How long have you worked in your career?
                      • What is the problem at work? Do you work well with the team?
                      • Do you receive recognition?
                      • Can you consider working in a new department?

                      If after reviewing your work situation and none of the above recommendations can help, then it’s time to make a career change.

                      How a Career Change Will Change Your Life

                      I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

                      One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

                      It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

                      A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

                      You know a career change can be the right decision to make if you experience one or all of these:

                      • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
                      • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
                      • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

                      How to Make a Career Change Successfully

                      The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

                      1. Write a Career Plan

                      A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

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                      You can learn how to set your career plan here.

                      2. Weigh Your Options

                      If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

                      You don’t have to stick to what society holds a top job. In the end, choosing the right role that will make you happy is priceless.

                      3. Be Real About the Pros and Cons

                      It is time to be honest about strengths, weaknesses, opportunities and threats in the job market that are impacting the current situation.

                      A SWOT Analysis of a career can include:[3]

                      • Economic factors
                      • Direct competition: Is this role in high demand?
                      • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
                      • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
                      • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

                        A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

                        4. Find a Mentor or Career Coach

                        A mentor or a career coach that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

                        • What is required to be successful in the role?
                        • What certification or educational development is needed?
                        • What are the challenges of the role?
                        • Is there potential for career advancement?

                        A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

                        Find out how to pick a good mentor for yourself in this article: How to Find a Mentor That Will Help You Succeed

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                        5. Research Salary

                        Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

                        It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

                        6. Be Realistic

                        If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

                        For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

                        Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

                        7. Volunteer First

                        A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

                        Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

                        Volunteer in a role until you are certain that it is the right opportunity.

                        8. Prepare Your Career Tools

                        I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

                        • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
                        • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
                        • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.
                        • Cover letter: A good cover writer will always impress your potential employers. Here’s how to write a killer cover letter that stands out from others.

                        Bottom Line

                        It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will find a job and discover the role in a career field that is the best fit with your skillsets.

                        Master these action steps and changing career paths will be on your terms to make the best decision for your future.

                        More About Career Change

                        Featured photo credit: Pexels via pexels.com

                        Reference

                        [1] Mental Health America: The State of Mental Health in America
                        [2] MIT Global Education & Career Development: Make a Career Plan
                        [3] Creately: Personal SWOT Analysis to Assess and Improve Yourself

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