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10 Best Marketing Books Of 2014

10 Best Marketing Books Of 2014

Katy Perry is not necessarily everyone’s idea of a musician, but she is the epitome of an excellent marketer. By knowing her consumer base sheis consistently able to brand her image to their liking. Ms. Perry is also able tomanage both traditional and social media outlets to a point where even Bing Crosby fans know and listen to her music. But whether or not you’re a Katy Perry fan, if you need a bit of help either creating your own brand image or marketing yourself to the top of the corporate ladder, here are 10 of the best marketing booksto help.

1. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More — by Perry Marshall forward by Richard Koch

80-20-sales-and-marketing-199x300

    If you’ve been in the corporate world, or had some kind of business experience, you’ve hear of the 80/20 rule — 20% of the people accomplish 80% of the work. Marshall’s book takes this adlibbed truism and shows you how to apply itto“almost anything you can measure in a business.”

    2.The Art of Social Media: Power Tips for Power Users — by Guy Kawasaki and Peg Fitzpatrick

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      Kawasaki’s book is written to help you learn how to “rock social media.” And unless you’ve been living with the Flintstones in the Rock Age, you know that all businesses require a social media platform.This books helps you to empower social media to help you past just the basics of blogging and Tweeting.

      3. Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World: by Gary Vaynerchuck

      jabjab

        Because, “social media is no longer just pulling the audience away from traditional marketing; it’s cannibalizing digital media, too,” Vaynerchuck’s book has become an important guide in how to marry communication and content to attain stellar results.

        4. The Power of Visual Story Telling:How toUse Visuals, Videos, and Social Media to Market Your Brand– by Ekaterina Walter and Jessica Gioglio

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        storytelling

          “Images don’t just paint a thousand words. They can communicate something far more specific than words — specific emotions, specific feelings, specific moods, things that are almost impossible to convey using words.”Amen.

          5. What Great Brands Do:The Seven Brand-Building Principles That Separate the Best From the Rest — by Denise Lee Yohn

          brands

            While it is definitely true that rapid advancements in technology over the past ten years have changed much of how business is conducted, one thing has not changed — companies still need to have a positive a brand image. Much like Johnson & Johnson — who has not only managed to overcome some very difficult situations, but has also managedmaintain its status as a household name, muchbecause of its well formed credo –Yohn’s book “is an examination of how great brands manage to avoid the fate of Kodiak and other faded companies by using their brands as management tools to fuel, align, and guide every person in the organization and every task they undertake.”

            6. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade — by Joseph Sugarman

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            triggers

              Even though we live in a technologically advance world, insales and marketing you cannotignore thebasics of the human psyche. Take QVC–owned by Liberty Media Corporation — for example. QVC has done an excellent job of creating acalamity which triggers consumers to buy something they don’t want or need just because of how the QVC salesperson presents the items. Sugarman’s bookdelves deep into the psyche to show youhow “using a trigger and changing just a few words” can create a huge response to your product or service.

              7. Decoding the New Consumer Mind: How and Why We Shop and Buy — by Kit Yarrow

              decoding

                As people have become more consumed with technology, they have become less focused on human interaction: increasing everydayanxiety and definitivelychanging consumer behavior.Yarrow very cleverly focuses on “three fast-developing sociocultural shifts, each reinforced by the others, have transformed customers over the last decade,” and teaches you “four marketing strategies on how to meet them.”

                8. Hooked: How to Build Habit- Forming Products — by Nir Eyal and RyanHoover

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                hooked

                  Human beings are creatures of habit. Think about it, this morning on your way to work you probably stopped by a Starbucks to purchase an over priced morning jolt of java. You probably didn’t even think of going to another coffee spot — and thus Starbucks has successfully mastered a“habit-forming product-design” which “makes their goods indispensable.” Eyal’s book very cleverly teaches you how to trigger themind into believing you or your product is indispensable.

                  9. Ultimate Guide to Google Ad Words: How to Access 100 Million People in 10 Minutes — by Perry Marshall and Bryan Todd

                  google

                    You can’t have a top 10 Best Marketing Books list without a book about Google — yawn. However, the best thing about Marshall and Todd’s book is that is very easy to follow and specifically teaches you how to used Google to your advantage whether you’re just beginning your Google experience or you’re well versed with Google. And just as a reminder, “Google gets searched more than 1 billion times everyday. That’s 720,000 searches a minute. Google can bring thousands of visitors to your website, 24hours a day, 7 days a week, 365 days a year…whether you’re taking a shower, eating breakfast, driving to work, picking up your kids at school, taking a phone call, sleeping, sitting onthe commode, daydreaming, busting your butt to beat a deadline, chasing some customer, typing an email message…And it all can happen on autopilot : 100 percent predictable and completely consistent, like clockwork.”

                    10. The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story — by Kevin Rogers

                    hook

                      Back in the day, when I was working in marketing– insert RUN DMC song here — one of my mentors told me we are all story tellers. If we tell a good story, then we will get good results. If we tella bad story, then we will not get such good results. This is the premise of Roger’s book, that “when your selling your product, the best story to tell is your own.” Roger’s teaches you how to sell by using your own story — well.

                      Featured photo credit: Fotocitizen via pixabay.com

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                      Last Updated on March 30, 2020

                      How to Mind Map to Visualize Your Thoughts (With Mind Map Examples)

                      How to Mind Map to Visualize Your Thoughts (With Mind Map Examples)

                      Traditionally, when you have a lot of ideas in your mind, you would create a text document, or take a sheet of paper and start writing in a linear fashion like this:

                      • Intro to Visual Facilitation
                        • Problem, Consequences, Solution, Benefits, Examples, Call to action
                      • Structure
                        • Why, What, How to, What If
                      • Do It Myself?
                        • Audio, Images, time-consuming, less expensive
                      • Specialize Offering?
                        • Built to Sell (Standard Product Offering), Options (Solving problems, Online calls, Dev projects)

                      This type of document quickly becomes overwhelming. It obviously lacks in clarity. It also makes it hard for you to get a full picture at a glance and see what is missing.

                      You always have too much information to look at, and most often you only get a partial view of the information. It’s hard to zoom out, figuratively, and to see the whole hierarchy and how everything is connected.

                      To see a fuller picture, create a mind map.

                      What Is a Mind Map?

                      A mind map is a simple hierarchical radial diagram. In other words, you organize your thoughts around a central idea. This technique is especially useful whenever you need to “dump your brain”, or develop an idea, a project (for example, a new product or service), a problem, a solution, etc. By capturing what you have in your head, you make space for other thoughts.

                      In this article, we are focusing on the basics: mind mapping using pen and paper.

                      The objective of a mind map is to clearly visualize all your thoughts and ideas before your eyes. Don’t complicate a mind map with too many colors or distractions. Use different colors only when they serve a purpose. Always keep a mind map simple and easy to follow.

                        Image Credit: English Central

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                        By following the three next steps below, you will be able to create such mind maps easily and quickly.

                        3 Simple Steps to Create a Mind Map

                        The three steps are:

                        1. Set a central topic
                        2. Add branches of related ideas
                        3. Add sub-branches for more relevant ideas

                        Let’s take a look at an example Verbal To Visual illustrates on the benefits of mind mapping.[1]

                        Step 1 : Set a Central Topic

                        Take a blank sheet of paper, write down the topic you’ve been thinking about: a problem, a decision to make, an idea to develop, or a project to clarify.

                        Word it in a clear and concise manner.

                          What is the first idea that comes to mind when you think of the subject for your mind map? Draw a line (straight or curved) from the central topic, and write down that idea.

                            Step 3 : Add Sub-Branches for More Relevant Ideas

                            Then, what does that idea make you think of? What is related to it? List it out next to it in the same way, using your pen.

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                              You can always add more to it later, but that’s good for now.

                              In our example, we could detail the sub-branch “Benefits” by listing those benefits in sub-branches of the branch “Benefits”. Unfortunately, we already reached the side of the sheet, so we’re out of space to do so. You could always draw a line to a white space on the page and list them there, but it’s awkward.

                              Since we created this mind map on a regular letter-format sheet of paper, the quantity of information that fits in there is very limited. That is one of the main reasons why I recommend that you use software rather than pen and paper for most of the mind mapping that you do.

                              Repeat Step 2 and Step 3

                              Repeat steps 2 and 3 as many times as you need to flush out all of your ideas around the topic that you chose.

                                I added first-level (main) branches around the central topic mostly in a clockwise fashion, from top-right to top-left. That is how, by convention, a mind map is read.

                                In the next section, we are covering the three strategies to building your maps.  

                                Mind Map Examples to Illustrate Mind Mapping

                                You can go about creating a mind map in various ways:

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                                • Branch by Branch: Adding whole branches (with all of their sub-branches), one by one.
                                • Level by Level: Adding elements to the map, one level at a time. That means that firstly, you add elements around the central topic (main branches). Then, you add sub-branches to those main branches. And so on.
                                • Free-Flow: Adding elements to your mind map as they come to you, in no particular order.

                                Branch by Branch

                                Start with the central topic, add a first branch. Focus on that branch and detail it as much as you can by adding all the sub-branches that you can think of.

                                  Then develop ideas branch by branch.

                                    A branch after another, and the mind map is complete.

                                      Level by Level

                                      In this “Level by Level” strategy, you first add all the elements that you can think of around the central topic, one level deep only. So here you add elements on level 1:

                                        Then, go over each branch and add the immediate sub-branches (one level only). This is level 2:

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                                          Idem for the next level. This is level 3. You can have as many levels as you want in a mind map. In our example, we only have 3 levels. Now the map is complete:

                                            Free-Flow

                                            Basically, a free flow strategy of mind mapping is to add main branches and sub-topics freely. No rules to restrict how ideas should flow in the mind map. The only thing to pay attention to is that you need to be careful about the level of the ideas you’re adding to the mind map — is it a main topic, or is it a subtopic?

                                              I recommend using a combination of the “Branch by Branch” and the “Free-Flow” strategies.

                                              What I normally do is I add one branch at a time, and later on review the mind map and add elements in various places to finish it. I also sometimes build level 1 (the main branches) first, then use a “Branch by Branch” approach, and later finish the map in a “Free-Flow” manner.

                                              Try each strategy and combinations of strategies, and see what works best for you.

                                              The Bottom Line

                                              When you’re feeling stuck or when you’re just starting to think about a particular idea or project, take out a paper and start to brain dump your ideas and create a mind map. Mind mapping has the magic to clear your head and have your thoughts organized.

                                              If you can’t always have access to a paper and pen, don’t worry! Creating a mind map with software is very effective and you get none of the drawbacks of pen and paper. You can also apply the above steps and strategies just the same when using a mind mapping tool on the phone and computer.

                                              More Tools to Help You Organize Thoughts

                                              Featured photo credit: Alvaro Reyes via unsplash.com

                                              Reference

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