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10 Best Marketing Books Of 2014

10 Best Marketing Books Of 2014

Katy Perry is not necessarily everyone’s idea of a musician, but she is the epitome of an excellent marketer. By knowing her consumer base sheis consistently able to brand her image to their liking. Ms. Perry is also able tomanage both traditional and social media outlets to a point where even Bing Crosby fans know and listen to her music. But whether or not you’re a Katy Perry fan, if you need a bit of help either creating your own brand image or marketing yourself to the top of the corporate ladder, here are 10 of the best marketing booksto help.

1. 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More — by Perry Marshall forward by Richard Koch

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    If you’ve been in the corporate world, or had some kind of business experience, you’ve hear of the 80/20 rule — 20% of the people accomplish 80% of the work. Marshall’s book takes this adlibbed truism and shows you how to apply itto“almost anything you can measure in a business.”

    2.The Art of Social Media: Power Tips for Power Users — by Guy Kawasaki and Peg Fitzpatrick

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      Kawasaki’s book is written to help you learn how to “rock social media.” And unless you’ve been living with the Flintstones in the Rock Age, you know that all businesses require a social media platform.This books helps you to empower social media to help you past just the basics of blogging and Tweeting.

      3. Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World: by Gary Vaynerchuck

      jabjab

        Because, “social media is no longer just pulling the audience away from traditional marketing; it’s cannibalizing digital media, too,” Vaynerchuck’s book has become an important guide in how to marry communication and content to attain stellar results.

        4. The Power of Visual Story Telling:How toUse Visuals, Videos, and Social Media to Market Your Brand– by Ekaterina Walter and Jessica Gioglio

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        storytelling

          “Images don’t just paint a thousand words. They can communicate something far more specific than words — specific emotions, specific feelings, specific moods, things that are almost impossible to convey using words.”Amen.

          5. What Great Brands Do:The Seven Brand-Building Principles That Separate the Best From the Rest — by Denise Lee Yohn

          brands

            While it is definitely true that rapid advancements in technology over the past ten years have changed much of how business is conducted, one thing has not changed — companies still need to have a positive a brand image. Much like Johnson & Johnson — who has not only managed to overcome some very difficult situations, but has also managedmaintain its status as a household name, muchbecause of its well formed credo –Yohn’s book “is an examination of how great brands manage to avoid the fate of Kodiak and other faded companies by using their brands as management tools to fuel, align, and guide every person in the organization and every task they undertake.”

            6. Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade — by Joseph Sugarman

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            triggers

              Even though we live in a technologically advance world, insales and marketing you cannotignore thebasics of the human psyche. Take QVC–owned by Liberty Media Corporation — for example. QVC has done an excellent job of creating acalamity which triggers consumers to buy something they don’t want or need just because of how the QVC salesperson presents the items. Sugarman’s bookdelves deep into the psyche to show youhow “using a trigger and changing just a few words” can create a huge response to your product or service.

              7. Decoding the New Consumer Mind: How and Why We Shop and Buy — by Kit Yarrow

              decoding

                As people have become more consumed with technology, they have become less focused on human interaction: increasing everydayanxiety and definitivelychanging consumer behavior.Yarrow very cleverly focuses on “three fast-developing sociocultural shifts, each reinforced by the others, have transformed customers over the last decade,” and teaches you “four marketing strategies on how to meet them.”

                8. Hooked: How to Build Habit- Forming Products — by Nir Eyal and RyanHoover

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                hooked

                  Human beings are creatures of habit. Think about it, this morning on your way to work you probably stopped by a Starbucks to purchase an over priced morning jolt of java. You probably didn’t even think of going to another coffee spot — and thus Starbucks has successfully mastered a“habit-forming product-design” which “makes their goods indispensable.” Eyal’s book very cleverly teaches you how to trigger themind into believing you or your product is indispensable.

                  9. Ultimate Guide to Google Ad Words: How to Access 100 Million People in 10 Minutes — by Perry Marshall and Bryan Todd

                  google

                    You can’t have a top 10 Best Marketing Books list without a book about Google — yawn. However, the best thing about Marshall and Todd’s book is that is very easy to follow and specifically teaches you how to used Google to your advantage whether you’re just beginning your Google experience or you’re well versed with Google. And just as a reminder, “Google gets searched more than 1 billion times everyday. That’s 720,000 searches a minute. Google can bring thousands of visitors to your website, 24hours a day, 7 days a week, 365 days a year…whether you’re taking a shower, eating breakfast, driving to work, picking up your kids at school, taking a phone call, sleeping, sitting onthe commode, daydreaming, busting your butt to beat a deadline, chasing some customer, typing an email message…And it all can happen on autopilot : 100 percent predictable and completely consistent, like clockwork.”

                    10. The 60-Second Sales Hook: How To Stand Out And Sell More Using the Power Of Your Story — by Kevin Rogers

                    hook

                      Back in the day, when I was working in marketing– insert RUN DMC song here — one of my mentors told me we are all story tellers. If we tell a good story, then we will get good results. If we tella bad story, then we will not get such good results. This is the premise of Roger’s book, that “when your selling your product, the best story to tell is your own.” Roger’s teaches you how to sell by using your own story — well.

                      Featured photo credit: Fotocitizen via pixabay.com

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                      Last Updated on October 16, 2019

                      How to Bounce Back Gracefully After Getting Fired

                      How to Bounce Back Gracefully After Getting Fired

                      Whether you saw it coming or not, getting fired is a real shock and its impact is daunting. What did you do wrong? What are you supposed to do next? When will you stop feeling so angry?

                      But there are ways to deal with a layoff.

                      The most important thing is to remain calm and see it as an opportunity to reflect, change and improve. This is a great time to consider what happened, look again at your needs and desires and start afresh on a stronger, more constructive basis.

                      Let’s take a look at how you can bounce back gracefully after getting fired.

                      1. Deal with the Shock of Getting Fired

                      To lose your job is to lose your identity as a worker and as a person. Debbie Mandel, author of Addicted to Stress, states that 7 out of 10 of us define ourselves by our job titles, since work is where we spend the majority of our time and energy.

                      Being laid off affronts your sense of self-worth—it implies that you simply are not good enough. It’s no wonder you feel confused and emotional.

                      The first thing, then, is to take some time to digest what happened and deal with the overflow of sensations. People who quickly recover from the pain of a job loss tend to do two things very well:

                      First, they accept their feelings of sadness, anger, fear and shame as a part of the natural healing process.

                      Second, they do their complaining to a friend.

                      Never call out your boss in the office or on social media. It’s a bad form to speak ill of the company you work for. Stay stylish, and your employer will speak better of you when you need a reference.

                      2. Stay Away from the Drama Queens

                      Mass layoffs are, unfortunately, very common. If this is your situation, then you may be surrounded by a lot of angry people, ruminating and lamenting their fate.

                      “It’s not fair!” they say. “After everything we did for this company! We don’t deserve this!”

                      You’ve lost your job and that’s tough. But please resist the urge to join in the negativity. Positivity is by far the most important attitude to apply right now. If staying upbeat means you have to limit your exposure to the Negative Nellies, then that’s what you have to do.

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                      Remember, life is not harder for you than it is for other people on this planet. You live in a democracy, you have freedom of choice and you enjoy a certain material abundance.

                      Stay positive and focus on what’s going well in your life and the exciting future opportunities available to you. Getting fired is only a temporary setback.

                      Staying positing could be challenging in a difficult situation, so these tips can help:

                      10 Questions To Ask Yourself To Stay Positive When Facing Difficulties

                      3. Take a Break and Let the Dust Settle

                      Instead of running straight into another job that may not be the right one either, take a short break to recover from the job loss. You need a week or two to de-stress and meditate on the next step.

                      Be attentive to your need for self-care during this interlude. Everything goes so fast these days that we often do not stop to think or give ourselves the permission to do a little mourning.

                      Getting fired is a big shock: you need time to refocus and take stock of the new reality. Do not make things harder for yourself!

                      What you need is to pause a while and do some self reflection:

                      How Self-Reflection Gives You a Happier and More Successful Life

                      4. Be Anchored in the Present

                      Since you no longer have a hold on the past, but have not yet designed your future, try to build yourself up with the present. What do we mean by that?

                      We mean that right now is the only time you have any control over. Focus on that instead of losing yourself in memories or reliving the awful day you got fired over and over in your head.

                      Get up at 7 a.m. each day, whatever happens. The body needs rhythm and habits. You will feel much more energized if you keep a consistent routine. Maintain a healthy lifestyle, revisit your budget, play sports, volunteer. Take care of the practical stuff like claiming unemployment. Enjoy the small pleasures of everyday life.

                      When you’re busy, there’s no room for the inner critic to raise up and derail you. Keep active, and you will gain more of the precious energy you need so much to move forward.

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                      Try these things to help you live in the moment:

                      34 Ways To Live in the Moment And Grow in the Moment

                      5. Understand the “Why”

                      There are lots of reasons why people are fired. Sometimes the mistake is yours and it’s embarrassing to admit you backed yourself into this corner.

                      Other times, it’s not your fault. Businesses change direction all the time—maybe yours is going through a major transition or merger and your job is disappearing.

                      Either way, to give the situation some closure, you need to understand why you were dismissed. What slipped? What could you have done differently? Was your boss really out to get you or did you do something to put your job in jeopardy?

                      Be honest with yourself. It’s not easy to admit that you might have dropped the ball but it’s the only way to turn the situation into a learning experience. Ask yourself:

                      What skills do you need to improve?

                      Is there training you can access, or learning you can do?

                      In the end, did this job suit you that much? Were you happy there?

                      Reflecting on these questions can help you put things into perspective. What lessons can you learn to avoid reproducing the same pattern in your next job?

                      6. Find out If You Were the Right Fit

                      Hiring decisions ultimately come down to personality. You can study for an interview all you like, but every candidate who is chosen for interview has the right credentials for the job.

                      The final decision comes down to personality. Who does the recruiter like the best? Who is a better fit for the company culture? That’s the person who strikes it lucky.

                      Firing decisions are based on personality, too. Slacking off, insubordination and playing fast and loose with the company rules—these are the official reasons why people are getting fired.

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                      But all of these reasons boil down to one thing: personality. Specifically, they signal a personality clash between an employee and a manager, or an employee’s fit with the company’s culture.

                      Here’s an example:

                      Suppose you were fired for “not being a team player.” Some people, namely introverts, lose energy when they are surrounded by other people and gain energy when they are on their own. Forcing an introvert to continuously work on a busy, noisy team without any solitary rest periods means the job is a mission impossible. This employee will never perform at her best.

                      Or how about the time the Kansas City Star newspaper fired Walt Disney for a perceived lack of imagination? Talk about a clash of personalities![1]

                      Getting fired can be a signal to turn inward and do some self-reflection so you can better understand your personality and how it might fit in with corporate culture.

                      In particular, personality assessments based on Isabel Briggs Myers’ sixteen personality types can help you to understand your own work style and how you can find a job and workplace that better match who you truly are.

                      In many cases, it is totally liberating to realize that all the crap you had to deal with was just down to a clash of work styles and not something you did wrong!

                      7. Rediscover Your Strengths and Talents

                      A personality test can also give you clear insights into your strengths, weaknesses, motivations and work potential. Do you have leadership abilities? How do you communicate and manage conflict? What benefits do you add to an organization?

                      Identifying your working style should be your top priority right now, otherwise you risk accepting a new position that has all the same problems as before. The last thing you want is to reproduce the same old dramas the next time around.

                      When you become aware of your potential, you will have the confidence to search and find the type of work you love.

                      For example, getting fired from your banking job may have knocked you sideways. But you have some stellar home decorating skills, and a personality test shows that you are curious, flexible, rational and resilient—all the traits of successful entrepreneurs. Maybe this dismissal is an opportunity to launch the business you’ve always dreamed of but never dared to admit to yourself?

                      By considering all your special skills and talents, you increase your chances of finding a job you would really enjoy, and not just the one you can do.

                      8. Get the Word Out

                      At this point, you should be ready to take action and move forward with your job search. Let’s not sugarcoat the situation: getting a new job is tough. It helps to have a clear idea of the direction you want to go in, a list of all your crossover skills and a freshly polished resume.

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                      Look around for inspiration. Talk to recruiters in your sector to establish what they consider to be your most valuable skills. Use all the resources at your disposal: job search agencies, headhunters, work coaches, careers websites and so on. These resources can help you match your qualifications to the job requirements and ensure you have the right keywords on your resume.

                      Don’t hold back on marshaling your networks. Put friends and family to work to pop up leads, and don’t be afraid to ask for referrals. Sometimes the simple act of getting the word out to the people who know you is the surest way to find work fast.

                      9. Anticipate Questions and Know How to Answer Them

                      Even if it wasn’t your fault, getting fired can hurt you if you don’t know how to explain why you were let go. You have to be honest here and tell recruiters the truth. Even if a would-be employer does not specifically ask why you left your previous job, it is better to clarify the situation upfront before it comes out in your references.

                      The best approach is to take your share of responsibility and show that you want to go forward and that you understand the lesson.

                      For example, suppose you got fired for asking the difficult questions that no one wanted to answer and your candidness set people on edge. Acknowledge that some people perceive your communication style as abrupt and explain how you’re taking steps to increase your diplomacy skills.

                      A recruiter can be seduced by someone who knows how to evolve and who shows a great energy for personal development.

                      10. Adapt and Persist

                      Throughout this journey, you inevitably will go through moments of self-doubt and disappointment. There are undulations in every road, and these are the normal steps for regaining self-confidence after getting fired.

                      Stay tough! Don’t conclude that your future is hopeless just because the dream job doesn’t land straightaway. You open a positive path when you maintain focus. Have the confidence to know that the perfect job for you is out there.

                      Remember, you are not alone. Many people walked this road and they would urge you to keep the momentum. Stay open-minded and go where the opportunities take you: it will bring you closer to the job you really want.

                      Coming Out on Top

                      While getting fired isn’t the ideal situation, it isn’t the end of the world either. Even if feels like a doozy right now, you will get through it and emerge happier on the other side.

                      Be clear on what you want, have courage and believe in yourself. In the end, you may decide that getting fired was the best thing that ever happened to you. It can be the catalyst for a powerful, career-fulfilling change.

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                      Featured photo credit: Jesus Kiteque via unsplash.com

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