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Don’t Set Goals This Year: Instead, Make Promises, and Take Action.

Don’t Set Goals This Year: Instead, Make Promises, and Take Action.

Most of us are really great at setting goals and terrible at achieving them—just take a look at the stats from 2012:

45% of people usually set New Years resolutions
54% of people fail with regard to their New Years resolution after 6 months
39% of people in their 20s achieved their New Years resolutions last year
14% of people over the age of 50 achieved their New Years resolutions last year

Right now is goal-setting season, with many of you putting this past year behind you and starting fresh now that we’re in January. Let’s take a quick peek at the most popular resolutions from last year:

1. Lose weight
2. Get organized
3. Spend less, save more
4. Enjoy life to the fullest
5. Stay fit and healthy

Now, raise your hand if you made any of those resolutions last year—hell, you may have even made a few of them.Yeah, I’m right there with ya.

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Before making any resolutions, do this:

Before sitting down to set any resolutions, take time to conduct a yearly review for yourself. What went right last year? What went wrong? What were some of the decisions that you made that led to the good and the bad? Where did you hesitate and miss out on opportunities? Spend some time thinking about this, then take out a notebook and pen and break it down month by month.

I’ve found that taking a look at the things that did not go so well for me over the past year and coming up with strategies to overcome obstacles in the future helps me to prepare for the unexpected.

No more goals—only promises, and action

We’ve become desensitized to goal-setting: most of us have many goals in mind, but we’re so used to not meeting them that it has become okay to let them slide. Instead of setting goals this year, make promises to yourself instead: when it comes to promises, you are more likely to limit the amount that you commit yourself to, more likely to hold yourself accountable, and to set promises that are more realistic.

Better yet, try making promises to someone else. Promise your kids you will lose 20 pounds of fat this year and lower your cholesterol; promise your wife you will quit smoking; promise your best friend that you will exercise four days per week for at least sixty minutes a day. Alternately, if you have the kahunas for it, make promises to everyone via a website such as stickK.

I’m not sure about you, but I have a much easier time letting myself down than disappointing someone else. Making promises to others really commits me to the task at hand and keeps me stay highly motivated.

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Promise yourself this:

Whatever it is you decide to promise yourself this year, make sure to promise yourself to be consistent. Many of us tend to turn to motivation as the answer when we are struggling to meet our goals, but motivation is something that is out of your control. It comes and goes and is often short-lived. Consistency, on the other hand, is something that you can control. You can choose to get up at 6AM every day to write 1,000 words for your book. It is your choice to prepare your healthy meals for the next day so that you can stick to your nutrition plan. You can control the extra work you put in on the weekends to grow a side business.

There is a great quote in author Steve Pressfields book The War of Art:

“Someone once asked Somerset Maughham if he wrote on a schedule or only when struck by inspiration. “I write only when inspiration strikes,” he replied. “Fortunately it strikes every morning at nine o’clock sharp.”

Consistency trumps motivation every time, so if you’re looking to guarantee yourself success this year, promise yourself to be consistent in all that you do.

Get specific

Take a look again at the most common resolutions made in 2012—they’re extremely vague. What does living life to the fullest actually mean? When you say you want to be more organized, does that mean at home, at work, in your personal life? If you want to spend less and save more, what do you want to spend less on and how do you plan to save more?

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One reason most resolutions fail is because they fail to be crystal clear. Confusion is the gateway to complacency: the more confused or unclear you are about something, the less likely you are to take action towards achieving it. A great way to clear up confusion and to get clear about what exactly it is you’re trying to achieve can be accomplished through the “by game”:  whatever you promise yourself this year, simply associate the word “by” with it. In this case, “by” is not a measure of time, but instead, a way to clarify things, like this:

“This year I promise to write a book by waking up at 6 AM and writing 1,000 words every day, for the next 3 months.”

Your promise is made clear, delivers actionable steps, and encourages you to hold yourself accountable.

Reward yourself

Oftentimes, promises can be set that are quite the grind: they may take some time to accomplish, and involve a tremendous amount of energy, consistency, discipline, and struggle. A great way to keep yourself on track is to set up tiny milestones in which you receive rewards for your accomplishments.

In the case of our book example above, you could set up weekly milestones: if you found that you were able to accomplish 1,000 words for all seven days this week, maybe a nice day at the spa would do you some good. How about a glass of red wine and some dark chocolate?

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The cool thing about setting up milestone goals is that they keep you focused on the task at hand. Often when big rewards are set up at the completion of a goal, things can become blurred as to what you are actually working so hard for. The big reward should be the completion of the task itself and the fact that you achieved what you set out to achieve, rather than just a prize at the end.

Make sure it means the world to you

Lastly, if you do decide to make yourself some promises this year, I hope that they really mean something to you. Don’t make promises to yourself simply because it is something you feel you should be doing, someone asked you to do, or that you are pressured into doing.

A great way to clear up any confusion as to whether or not a promise this year is right for you is to look to your emotions. Does your promise make you laugh? Cry? Does it give you goosebumps? Excite you? Get your heart racing?

What will you be promising yourself this year? What is the first step you plan to take in achieving it?

Featured photo credit:  Silhouette of a photographer in the nature via Shutterstock

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Justin Miller

Healthy Lifestyle Architect, a Fitness and Nutrition Coach

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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