Advertising
Advertising

Writing the Best Cover Letter for Job Application to Land Your Dream Job

Writing the Best Cover Letter for Job Application to Land Your Dream Job

Most hiring managers are busy. Before the hiring process even begins, they are likely juggling too much. When they get to the point of being ready to bring on new talent, they must then juggle the recruitment process with their day-to-day responsibilities.

To allow the process to run as smoothly and quickly as possible, hiring managers sometimes enlist the support of a recruiter or the human resources department.

Prior to the beginning the search process, the hiring manager will share a list of attributes and desired skills they want prospective candidates to possess. The recruiter or human resources representative will then quickly narrow candidates by reviewing resumes, cover letters, referral documents, social media profiles or through screening interviews.

I have been a hiring manager for 16 years, and over the course of this time, I have reviewed thousands of cover letters. Most have been dull, but some have been captivating, inspiring me to give the candidate a closer look.

To ensure you stand out from the crowd, I recommend you these 8 tips for the best cover letter for job application to land your dream job:

1. Read the Application Guidelines

While most positions require a cover letter, some employers will explicitly tell you what they want to see in the cover letter.

For instance, some companies will ask you to document relevant experience, and some may ask you to detail how you might approach your initial 90 days with the company.

Advertising

The point is there is no such thing as a standard cover letter, so read the guidelines or application instructions thoroughly before you begin crafting your cover letter.

2. Avoid Making the Letter All About You

As much as you want and need to highlight your accomplishments, the cover letter should be a good blend of who you are and what you can offer.

You want to quickly summarize relevant experience, while also speaking to how your candidacy and employment will meet the company’s needs now and in the future.

3. Acknowledge Why You’re Interested in the Company, Not Just the Position

Everyone wants to be wanted for who they are, not what they can offer. Companies are no exception.

Culturally-aware executives want to hire people who have a genuine interest in the company’s mission, not just the vacant position.

Many companies place a higher premium on mission-alignment than they do on talent. This is key because a talented person who does not buy-in to the company’s mission and vision will ultimately become a hindrance to growth and may adversely impact the company culture.

Further, the danger of coming across as “just looking for a job” is hiring managers have no indication how long you will stay with their organization.

Advertising

Most managers want to gamble on someone who they reasonably believe will remain with their company for a minimum of a couple of years, but much longer if possible.

4. Speak to What You can Offer to the Company

The cover letters that catch my attention are the ones that speak to what a person can bring to my company.

While I am interested in candidate’s background, I am also interested in the value-add they bring to the organization. If a hiring manager wants a list of accomplishments or work history, they can scan the resume.

The cover letter should offer a broader glimpse into the candidate and what they offer the organization.

5. Mirror the Company’s Language

Prior to drafting a cover letter, go through your prospective employer’s website. Check out their press releases, annual reports, white papers and other material to get a sense of the language they use and how they talk about their work.

Once you understand or have a good sense of company vernacular, begin working on your cover letter. Mirroring the words and phrases the company uses signals that you understand the industry you are seeking to enter which is a bonus for many employers.

6. Customize Your Letter

If you are mirroring the language of the company to which you are applying, you will need to tailor or customize your cover letter.

Advertising

Customizing your letter gives it character. If you use a standard template for cover letters, the lack of effort you invest in presenting yourself to the prospective employer will show.

More serious candidates who take the time to write customized letters will undoubtedly have the upper hand.

Besides, there is nothing worse than using the same standard letter for all openings, only to mistakenly send the wrong letter to the wrong employer. The bad impression may be impossible to overcome.

7. Copy-Edit Your Letter

It is essential to copy-edit your cover letter before submitting it for a position. This is one of the easiest things to overlook, and it is one of the fastest things that will cause you to be disqualified during the screening process.

When hiring managers, interview screeners are reviewing multiple candidates, they look for quick and easy ways to narrow the applicant pool. Many will set aside a resume, cover letter or writing samples with errors on them. And they rightly should.

If you don’t exercise attention to detail in catching typos or grammatical errors when applying for a position, a hiring manager has no reason to believe you will apply diligence once employed with them.

8. Include Contact Information

Once you write a compelling cover letter, make it easy for the hiring manager or recruiter to contact you.

Advertising

In your signature, include your phone number and email address. In the event, your cover letter is separated from your resume, the recruiter will not have to go digging for how to find you.

9. Put the Letter Away for a Day or a Few Hours

Without fail, I am always surprised by how much my writing improves when I take the time to put my writing away for anywhere from several hours to a day or more.

I catch typos that I inadvertently missed during the initial review, and I find new and more succinct ways of making my point. I can cut extraneous words and phrases, which results in punchier lines and more impactful sentences.

Cover letter writing is no exception. Try to write your cover letter and put it away for a minimum of a few hours and a maximum of a couple of days. You will not regret how distance improves your copy.

The Bottom Line

While it may appear there is a lot to do prior to submitting cover letters, the bottom line is to apply as much thought and attention to detail as possible.

Doing this will place you several steps ahead of the competition positioning you to land the dream job you have always imagined.

Featured photo credit: Glenn Carstens-Peters via unsplash.com

More by this author

Jennifer R. Farmer

An author and trainer specializes in helping socially-conscious entrepreneurs, celebrities and activists

How to Set Stretch Goals and Keep Your Team Motivated 5 Types of Leadership Styles (And Which Is Best for You) 16 Good Habits of Happy and Successful People 10 Conflict Resolution Skills Every Manager Needs 10 Powerful Ways to Influence People Positively

Trending in Smartcut

1 50 LinkedIn Influencers To Follow, No Matter Your Industry 2 22 Best Habit Tracking Apps You Need in 2020 3 How to Break Bad Habits (The Only Effective Way) 4 15 Daily Rituals of Highly Successful People 5 10 Best Mechanical Keyboards to Type Faster

Read Next

Advertising
Advertising
Advertising

Last Updated on November 24, 2020

50 LinkedIn Influencers To Follow, No Matter Your Industry

50 LinkedIn Influencers To Follow, No Matter Your Industry

LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

Job Search Experts

You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

3. Dr. Marla Gottschalk will help you make an impact in a new job.

4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

Management Experts

They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

Advertising

Productivity Experts

By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

Marketing Experts

14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

Advertising

21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

Personal Branding Experts

Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

Here are some personal branding experts from LinkedIn to improve your own brand.

27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

Other Notable Experts to Follow

29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

Advertising

31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

Advertising

43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

47. Rita J. King connects science, technology and business.

48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

More Articles About Successful People

Featured photo credit: LinkedIn Sales Navigator via unsplash.com

Read Next