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Published on October 8, 2018

Writing the Best Cover Letter for Job Application to Land Your Dream Job

Writing the Best Cover Letter for Job Application to Land Your Dream Job

Most hiring managers are busy. Before the hiring process even begins, they are likely juggling too much. When they get to the point of being ready to bring on new talent, they must then juggle the recruitment process with their day-to-day responsibilities.

To allow the process to run as smoothly and quickly as possible, hiring managers sometimes enlist the support of a recruiter or the human resources department.

Prior to the beginning the search process, the hiring manager will share a list of attributes and desired skills they want prospective candidates to possess. The recruiter or human resources representative will then quickly narrow candidates by reviewing resumes, cover letters, referral documents, social media profiles or through screening interviews.

I have been a hiring manager for 16 years, and over the course of this time, I have reviewed thousands of cover letters. Most have been dull, but some have been captivating, inspiring me to give the candidate a closer look.

To ensure you stand out from the crowd, I recommend you these 8 tips for the best cover letter for job application to land your dream job:

1. Read the Application Guidelines

While most positions require a cover letter, some employers will explicitly tell you what they want to see in the cover letter.

For instance, some companies will ask you to document relevant experience, and some may ask you to detail how you might approach your initial 90 days with the company.

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The point is there is no such thing as a standard cover letter, so read the guidelines or application instructions thoroughly before you begin crafting your cover letter.

2. Avoid Making the Letter All About You

As much as you want and need to highlight your accomplishments, the cover letter should be a good blend of who you are and what you can offer.

You want to quickly summarize relevant experience, while also speaking to how your candidacy and employment will meet the company’s needs now and in the future.

3. Acknowledge Why You’re Interested in the Company, Not Just the Position

Everyone wants to be wanted for who they are, not what they can offer. Companies are no exception.

Culturally-aware executives want to hire people who have a genuine interest in the company’s mission, not just the vacant position.

Many companies place a higher premium on mission-alignment than they do on talent. This is key because a talented person who does not buy-in to the company’s mission and vision will ultimately become a hindrance to growth and may adversely impact the company culture.

Further, the danger of coming across as “just looking for a job” is hiring managers have no indication how long you will stay with their organization.

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Most managers want to gamble on someone who they reasonably believe will remain with their company for a minimum of a couple of years, but much longer if possible.

4. Speak to What You can Offer to the Company

The cover letters that catch my attention are the ones that speak to what a person can bring to my company.

While I am interested in candidate’s background, I am also interested in the value-add they bring to the organization. If a hiring manager wants a list of accomplishments or work history, they can scan the resume.

The cover letter should offer a broader glimpse into the candidate and what they offer the organization.

5. Mirror the Company’s Language

Prior to drafting a cover letter, go through your prospective employer’s website. Check out their press releases, annual reports, white papers and other material to get a sense of the language they use and how they talk about their work.

Once you understand or have a good sense of company vernacular, begin working on your cover letter. Mirroring the words and phrases the company uses signals that you understand the industry you are seeking to enter which is a bonus for many employers.

6. Customize Your Letter

If you are mirroring the language of the company to which you are applying, you will need to tailor or customize your cover letter.

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Customizing your letter gives it character. If you use a standard template for cover letters, the lack of effort you invest in presenting yourself to the prospective employer will show.

More serious candidates who take the time to write customized letters will undoubtedly have the upper hand.

Besides, there is nothing worse than using the same standard letter for all openings, only to mistakenly send the wrong letter to the wrong employer. The bad impression may be impossible to overcome.

7. Copy-Edit Your Letter

It is essential to copy-edit your cover letter before submitting it for a position. This is one of the easiest things to overlook, and it is one of the fastest things that will cause you to be disqualified during the screening process.

When hiring managers, interview screeners are reviewing multiple candidates, they look for quick and easy ways to narrow the applicant pool. Many will set aside a resume, cover letter or writing samples with errors on them. And they rightly should.

If you don’t exercise attention to detail in catching typos or grammatical errors when applying for a position, a hiring manager has no reason to believe you will apply diligence once employed with them.

8. Include Contact Information

Once you write a compelling cover letter, make it easy for the hiring manager or recruiter to contact you.

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In your signature, include your phone number and email address. In the event, your cover letter is separated from your resume, the recruiter will not have to go digging for how to find you.

9. Put the Letter Away for a Day or a Few Hours

Without fail, I am always surprised by how much my writing improves when I take the time to put my writing away for anywhere from several hours to a day or more.

I catch typos that I inadvertently missed during the initial review, and I find new and more succinct ways of making my point. I can cut extraneous words and phrases, which results in punchier lines and more impactful sentences.

Cover letter writing is no exception. Try to write your cover letter and put it away for a minimum of a few hours and a maximum of a couple of days. You will not regret how distance improves your copy.

The Bottom Line

While it may appear there is a lot to do prior to submitting cover letters, the bottom line is to apply as much thought and attention to detail as possible.

Doing this will place you several steps ahead of the competition positioning you to land the dream job you have always imagined.

Featured photo credit: Glenn Carstens-Peters via unsplash.com

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Jennifer R. Farmer

An author and public relations expert specializes in helping socially-conscious entrepreneurs, celebrities and activists

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Last Updated on June 19, 2019

10 Websites To Learn Something New In 30 Minutes A Day

10 Websites To Learn Something New In 30 Minutes A Day

Learning something new is always an exciting endeavour to commence. The problem is that most of us get wrapped up in busy distractions throughout the day so that we can never find the time to learn the new skill we want.

What’s worse is that some of us spend hours learning this new skill only to give up after a few months, which is precious time that goes down the toilet.

Luckily, there’s a better solution.

Instead of using our time to sit through long lectures and lengthy video courses, we can take advantage of all the amazing websites that can help us learn a new skill in 30 minutes or less.

We’ve collected the best sites that teach a diversified list of topics and have decided to share them with you here today. Enjoy!

1. Lynda

Estimated time: 20-30 mins
Topics: Business, marketing, design, software tools

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Get access to 1,000s of courses with a 10-day free trial to develop your skills in business, photoshop, software, and much more.

2. Skillshare

Estimated time: 20-30 mins
Topics: Cooking, design, software tools, marketing, photography

Ten dollars per month gets you access to bite-sized, on-demand courses taught by leading experts like Gary Vaynerchuk, Guy Kawasaki, and more.

3. Hackaday

Estimated time: 5 mins
Topics: Life hacks, productivity

This website delivers tips to make your life better and more productive. Just 5 minutes a day is all you need to learn new life hacks to improve your lifestyle.

4. Codeacademy

Estimated time: 15-30 mins
Topics: Software development

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A gamified approach to coding, Codeacademy helps anyone build a website through an interactive learning method. Learn any programming language from HTML, CSS, Javascript, Ruby on Rails, and more by actually building instead of spending your time on theory.

5. 7-min

Estimated time: 7 mins
Topics: Health & Fitness

Do you have just 7 minutes to get in shape? Most of us aren’t in the shape that we want to be because of the lack of time we have. Putting our workout apparel on, driving to the gym, and driving back can take up a lot of our time in themselves.

In just 7 minutes, this website will go through dozens of routines to get you in shape and ready for the day ahead. Time is no longer an excuse!

6. Calm

Estimated time: 10 mins
Topics: Meditation

Get guided meditations right to your screen. With Calm, you can learn different types of meditation where a teacher can guide you step-by-step through the process, even if it’s your first time trying meditation.

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7. Highbrow

Estimated time: 5 mins
Topics: Business, creative skills, design, history

Bite-sized email courses delivered to your inbox every morning to learn everything from film history, marketing, business, and more.

8. Big Think

Estimated time: 10 mins
Topics: Technology, science, life

Learn from the world’s experts about scientific breakthroughs, revolutionary business concepts, and more in short, chunk-sized videos.

9. Khan Academy

Estimated time: 30 mins
Topics: Academics

Recognized by Bill Gates as one of the best teachers online, Salman Khan breaks down complicated subjects into simplified concepts to help you understand them in minutes, not weeks.

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10. Rype

Estimated time: 15-30 mins
Topics: Foreign languages

Are you “too busy” to learn a language? Meet Rype, your personal trainer for languages. Get unlimited 1-on-1 private language lessons with professional teachers around the world. Each lesson is just 30 minutes, allowing you to fit learning a language into your busy lifestyle. You can try it free for 14-days and see for yourself.

Over to you

Which of these topics were your favorite?

We’d love to hear from you, and please share this with friends who are also looking to learn something new!

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