Jennifer R. Farmer
An author and public relations expert specializes in helping socially-conscious entrepreneurs, celebrities and activists
Jennifer R. Farmer is an author, lecturer and leading professional in communications strategy. She is a senior adviser to the executive director of the national grassroots faith-based organizing group Faith in Action and the founder of Spotlight PR, where she serves as a counselor to a host of entrepreneurs, progressive leaders and celebrities. With a passion for writing and strategic communications, Farmer is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide” (Berrett-Koehler). The book is a blueprint for garnering media attention for organizations that are high on mission but low on resources. When she is not writing or working with C-suite executives, Farmer is an enthusiastic trainer, workshop presenter and event facilitator. She has developed and facilitated communications workshops for entities such as the Progressive Change Campaign Committee, Religious Coalition for Reproductive Choice, Our Revolution, VA Women’s Business Conference, Western States Center, Faith in Action and many more. Additionally, she has lectured at Johns Hopkins University Krieger School of Arts and Sciences on spokesperson development and polling for strategic communications. Farmer earned a Bachelor of Arts degree in English and Political Science from the University of Rochester in Rochester, New York. A proud alum, Farmer is a member of the University of Rochester Board of Trustees’ Diversity Advisory Council and was recently tapped to serve on the university’s Alumni Committee for the Vice President of Equity and Inclusion and Chief Diversity Officer search. Follow her on Twitter/IG using the handle @pr_whisperer.