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Last Updated on March 30, 2020

5 Key Traits of a Charismatic Leadership

5 Key Traits of a Charismatic Leadership

If you’ve ever been in a room with someone and found yourself wanting to be around the person more, to hear more of what the individual was saying, thinking or doing, chances are you have been in the company of someone with charisma.

If you analyze your experience working with different leaders, surely you can pinpoint at least one, possibly more, leaders who were charismatic.

You may not be able to describe charisma precisely, but you likely know it when you see it. Charisma is a compelling charm or inviting persona that can inspire the commitment and devotion of others. It is a mysterious attraction that is challenging to quantify but highly difficult to resist.

The premise of charismatic leadership is to tap into a leader’s charisma. Charismatic leadership is a leadership style that utilizes a leader’s authenticity, communications prowess and inspiration to pull out the best in others. While some leaders believe the key to getting their teams to perform is by offering consistent feedback or putting them through one training after another, charismatic leaders believe that they are the key to improved performance. They believe that people respond well to their example and inspiration. No one does this better than leaders with charisma.

Charismatic leaders are like magnets – they draw people to them and bring out the best of those around them. Charismatic leaders have an inviting personality, a depth of wisdom and a command of language that makes their communication like a mouth-watering appetizer: It leaves diners wanting more.

Charismatic leadership is a tool in a leader’s arsenal. For some people, it is naturally the first tool they reach for. Those leaders may be charismatic without effort, and they tend to find themselves relying on this resource often. Others may have the ability to rise to the occasion and showcase charismatic leadership, though it may not be their first instinct. For other executives, charismatic leadership takes effort and intention.

Enough with the suspense already: What are the key traits of charismatic leadership?

Here are 5 key identifiers you’ll find in charismatic leadership:

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1. Charismatic Leadership Is Uplifting

Charismatic leaders are uplifting. They can walk into a storm and spot the rainbow on the other side. They can sit amid chaos yet be completely assured that all will be well.

If a person is experiencing a whirlwind of emotions and engages with a charismatic leader, the individual will leave with a sense of calm. Charismatic leaders see the trouble, but they perceive opportunity. Their perspective is uplifting, and their optimism is contagious.

For instance, I was helping to manage a leadership transition at an organization that was planned yet stressful. The new leader inherited a new company and lots of unexpected challenges. There was tension throughout the senior staff, and that unease was palpable among the staff. Despite the challenges, the executive was filled with hope and communicated that hope consistently and persuasively. The minute the leader walked into the room and began to speak, staff members were able to see possibility.

2. Charismatic Leadership Is Marked by Communications Prowess

One of charismatic leaders’ most defining traits is oral communication. Charismatic leaders are gifted communicators. Their words are seasoned with grace, their message carefully tailored to the audience, and their selection of examples reflect a surgeon’s precision.

When I think of the charismatic leaders whom I’ve known in my lifetime, few are more defining than the Rev. Dr. William J. Barber II.

When I met Rev. Dr. Barber in spring 2016, I had already experienced my fair share of union protests and thought I knew everything I needed to know about organizing resistance movements; I’d already spent most of my life in the evangelical church, so I was quite familiar with meeting pastors and leaders who could rouse a sleeping audience to full-scale hysteria.

Nothing, however, could have prepared me for the leader I encountered. Rev. Dr. Barber had a theological perspective that welcomed all, not in a shallow “we shall all overcome” manner, but in a reflective manner. He was the first faith leader I had met who merged his faith with his religion. As a long-time communicator, I’d warn him that the place to deliver sermons was in the pulpit, not in front of editorial boards or in the presence of media. He talked about a moral fusion movement and about making decisions that reflected our deepest moral and constitutional values.

It’s been six years since that initial meeting, and his star has continued to rise. He’s published two books and will soon release a third. He has been recognized as a MacArthur Genius, and he’s a senior lecturer at Union Theological Seminary. He is invited to communities and into moral fights all over the world because of his vision, his work and his ability to relate to people from all walks of life.

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By all intents and purposes, he embodies charismatic leadership.

3. Charismatic Leadership Is Courageous

Charismatic leaders are courageous. They make decisions that could be unpopular in the present but are necessary and even respected in the future.

For instance, screenwriter Adele Lim recently stepped away from work on the “Crazy Rich Asians” sequel due to a grotesque pay disparity. She was paid $100,000 for her work on the project while her white, male coworker was paid $800,000. This was a courageous yet difficult move.

First, many well-regarded and competent writers may never get the opportunity to write for a major series. Next, in disclosing the pay disparity, Lim not only turned down work, she acknowledged publicly what had to be privately painful; she was paid one-eighth of what her coworker was making.

There is a certain sense of shame when an individual discusses pain. Lim bucked the shame and courageously stood her ground. I am confident that Asian women, and all women, will benefit from the stance she took.

Another example along these lines is Oscar-winning actress and comedian Mo’Nique. When Mo’Nique urged a boycott of Netflix in 2018, she did so for what she termed gender and race discrimination. She says she was offered $500,000 for a comedy special, while Netflix allegedly offered actress Amy Schumer $13 million.

For people who have never come close to making half a million dollars, I imagine hearing that an actress turned down $500,000 and then asked her followers to boycott the streaming company may have been a bit much. The Root reported:[1]

“For 24 months after the special premiered, Mo’Nique would not be able to crack any of the jokes she did in the Netflix special anywhere else, and when the 24 months were up – Netflix would have first dibs on those jokes, too. So basically, Netflix wanted her to take $500,000 to not be able to do what she is in the business of doing in the first place, and she was supposed to be OK with that?”

In a display of resolve and courage, Mo’Nique refused the offer. I can only imagine how difficult doing so may have been.

The truth is, when people talk about admirable values, courage always seems to be included in the list. One of the reasons this trait stands out is because it is difficult to consistently practice. Some people start out with the intention of being courageous and then succumb to the pressure of the public, their social media followers, friends, employer or others in positions of authority in their lives.

Charismatic leaders are courageous. They are bold, and they are willing to take principled positions, even to others’ chagrin.

4. Charismatic Leadership Is Original

Charismatic leaders are original. Rather than being a carbon copy of others, they break the mold. Because originality is so rare, it is refreshing when we see it.

Charismatic leaders’ originality often shines through because they are comfortable with who they are and believe that their natural self is their best self. They will not be convinced that they are not good enough, and their belief in themselves enables them to be original, which frees others to do the same. They have a unique way of communicating and an uncommon way of interpreting common occurrences.

5. Charismatic Leaders Are Likeable

I was speaking with a long-term political operative about why some candidates soar and others can barely get their feet off the ground. On paper, the candidates may be similar in terms of policy positions, background and accomplishments. Yet one of the candidates is incredibly popular, leaving audiences eating out of the individual’s hands, while the others struggle immensely to be noticed and taken seriously.

My friend told me that it comes down to likability. People want to elect someone whom they wish they could be like. They want to elect their role model or hero.

The same is true with charismatic leaders. Charismatic leaders are likeable: They reflect the aspirations of the people drawn to them. One incredibly important trait of charismatic leaders is likeability. At their core, they are likable.

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For extroverts, these individuals are the people you’d like to go get a drink with. For introverts, the charismatic leaders are those whom you’d like to hang with if you could get over your desire to be alone.

This feature is so important that I have seldom met many charismatic leaders who aren’t likeable. Likability is the hand and charisma is the glow: The two naturally accompany one another.

What’s More a Charismatic Leader Needs?

While charismatic leadership is admirable, it is one tool in a leader’s toolbox. A charismatic leader without vision, a talented team of professionals with differing skills sets or decisiveness will be unable to lead a team through the company’s various life stages.

Importantly, if charismatic leadership isn’t accompanied by a commitment to ethics and practical knowledge, it can be very dangerous. A charismatic leader who lacks integrity can destroy people, companies and communities. Think about some of the world’s deepest sins – genocide of native people, slavery, eugenics of black and Latinx women, the mass murder of Jewish people – that were enabled by people who may have been charismatic but also devoid of moral center.

Quite simply, it is irresponsible to practice charisma in isolation of integrity, ethics and a genuine concern for other people.

Final Thoughts

Anyone can practice charismatic leadership. Leadership styles are a lot like muscles. Each of us uses some muscles more than others, and the muscles we use tend to be stronger.

Leadership theory and implementation is the same way. Based on our history, personality and career training, some leaders have spent more time exercising authoritative leadership styles, which may come naturally. This doesn’t mean that a leader can’t change, but changing happens with awareness, practice and intention.

In pulling all of this together, charismatic leadership is powerful. It is admirable too. Most people can work to become a more charismatic leader but should do so while being mindful of the other elements of leadership that help them be a more effective and well-rounded leader.

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Featured photo credit: Kobu Agency via unsplash.com

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Jennifer R. Farmer

An author and trainer specializes in helping socially-conscious entrepreneurs, celebrities and activists

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

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