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6 Persuasion Strategies To Help Others And Get What You Want

6 Persuasion Strategies To Help Others And Get What You Want

Have you ever noticed that just about everything we do in our lives and the results we achieve revolve around our ability to persuade and influence others? From getting your four year old to put their toys away, to getting someone you admire to go out with you, to convincing someone to employ you or simply getting your wife to leave the toilet seat up, we are doing it all day.

Interestingly, it’s something that we can’t avoid and is vital to our success, yet most people don’t want to talk about it. Many of us associate the concept of persuasion as something reserved for the call centre or the car showroom when it’s actually a far nobler pursuit.

Persuasion is about getting others to do what you know is in their best interests, and once you’ve learned how to do so, you often get to benefit too. Here are some suggestions to help you become better at the art of persuasion.

1. Think in tweets

We are all subjected to thousands of demands for our attention every day. Many of us are overwhelmed with emails at home and at work, text messages, media advertising, and incessant demands from our colleagues, customers, and our boss.

When you are trying to persuade anyone to do anything that you know will serve them well, they will tune you out if you drown them with more “noise.” Your message has to be simple, clear, and compelling. Summarise what you have to say that will help them in the form of a mindfully crafted tweet.

For example, when people ask me why they should consider buying my book Hamster to Harmony, this is what I tell them, using the tweet approach:

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“Some of us find ourselves wishing, hoping and dreaming for more. This book is for those who are tired of tiptoeing their way through life.”

2.  Focus on the goal

If you are going to persuade anyone to do anything, you need to have a very clear goal. That goal should contain how you want people to feel. You can talk all day long but if the people you are speaking to don’t connect emotionally with your words, they are unlikely to act.

I once worked for a CEO who insisted on calling the entire team together at 8:30 AM every Monday morning every week for a three-hour meeting. His goal was to ensure that he understood everything that had happened in the business the previous week and to ensure the team was focused on the new week.

It was a clear goal but it only served to make the executive team resent him and dread the Monday morning “inquisition.” Persuading him to switch to the Monday afternoon for an hour satisfied his goal but in a way that left him feeling that he was building his executive team rather than alienating them.

3. Make it about them

In the above example, the CEO was a very exacting and anxious man who needed to feel in absolute control, and he needed to feel that at the very start of the week. There was no point trying to persuade him to change those meetings without understanding what he needed and how any change to his preferred start of the week would impact him.

Once he understood the adverse impact that having such long, repetitive, and arduous meetings first thing on a Monday morning were having on his team, he was prepared to listen. More importantly, he was only persuaded to shift the meeting to a more sensible time when he felt he would have even more control through a management team who were given the space to at least gather their thoughts.

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4. Watch your language

Choose your words carefully to ensure that your audience not only understand your message, but feel it makes a significant difference.

In the current American presidential election campaign, Donald Trump is trying to get people to vote for him by using words like:

“Nearly 180,000 illegal immigrants with criminal records, ordered deported from our country, are tonight roaming free to threaten peaceful citizens.”

Hillary Clinton has chosen to use words such as:

“We will not build a wall. Instead, we will build an economy where everyone who wants a good paying job can get one.”

Donald Trump appears to be trying to persuade his audience using the language of fear whilst conversely Hillary Clinton chooses words of hope.

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5. Play nicely

Remember when you were a child and you asked your mother if you could go outside to play with your friends? If she was anything like mine, you probably heard something like, “Yes, but play nicely.”

Those were powerful words from our mothers, and evidence that she understood the keys to a life of connection, success, and happiness. She also understood that if you were “likeable” enough, you could increase your chances of persuading anyone to do anything.

Playing nicely as adults and professionals is the same today as when we were small children. It involves smiling, listening carefully, being kind, being generous, and paying compliments.

6. Share a vision

As I began my long, hard journey to climb the corporate ladder over 30 years ago, my boss told me something which I didn’t realise at the time would have a profound impact on me personally and professionally. He said: “The only people who need to be motivated are the people who can’t see a future and it’s your job as their leader to help them to see a future.”

That one simple truth has always held great wisdom and power for me and I believe it’s at the heart of persuasion and influence.

The idea of persuading anyone to do anything must not only be based on their best interest but also offer them a glimpse of the possibilities and opportunities available to them. If you can help someone to see and feel a brighter future, no matter how small your idea or suggestion, you are more likely to succeed.

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I believe that if you embrace these 6 simple strategies you will learn to master the art of persuasion. Whilst you consider and practice these principles, please don’t follow the advice that some suggest as the means to successfully persuading people to do things.

1. Don’t create scarcity

Unless something is genuinely likely to soon become unavailable and you really don’t want someone to miss out on the benefits of the opportunity, don’t pretend it’s scarce.

2. Don’t be overbearing

Healthy persistence is one thing, but there is nothing worse than someone becoming a pest by repeatedly calling on you when you have already made your perspective very clear.

3. Don’t give to get

Reciprocity, similar to persistence, is a principle which can persuade people to respond positively to you and act on your idea. That said, if you give something to someone with the sole objective of receiving something in return, that isn’t good practice and something I would avoid.

4. Don’t rush them

Have you ever noticed that a magician or stage hypnotist will often try to rush a participant to choose the first answer that pops into their mind? If you have, then it’s worth knowing that the reason they do that is to increase the likelihood of you saying what they have already planted in your mind. When you are trying to persuade someone to do something that is genuinely in their own best interests, there is rarely, if ever, a need to rush them.

Featured photo credit: Endostock via dreamstime.com

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Last Updated on October 18, 2018

10 Key Characteristics of a Highly Successful Entrepreneur

10 Key Characteristics of a Highly Successful Entrepreneur

When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

1. Successful Entrepreneurs Practice Discipline

Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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2. Successful Entrepreneurs Keep Calm

Things go wrong when you run your own business.

Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

3. Successful Entrepreneurs Pay Attention to Details

Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

4. Successful Entrepreneurs Embrace Risks

No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

5. Successful Entrepreneurs are Balanced

You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

6. Successful Entrepreneurs are Passionate and Motivated

In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

  • Commit to making short and long-term goals. Check in with them often to stay on task.
  • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
  • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

7. Successful Entrepreneurs Adapt

Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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8. Successful Entrepreneurs are Marketing and Sales Experts

No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

9. Successful Entrepreneurs Have Strong Money Management

Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

10. Successful Entrepreneurs Ask Questions and Continually Improve

Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

If you are always improving, then how can you ultimately fail?

The Bottom Line

Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

Featured photo credit: Unsplash via unsplash.com

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