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6 Persuasion Strategies To Help Others And Get What You Want

6 Persuasion Strategies To Help Others And Get What You Want

Have you ever noticed that just about everything we do in our lives and the results we achieve revolve around our ability to persuade and influence others? From getting your four year old to put their toys away, to getting someone you admire to go out with you, to convincing someone to employ you or simply getting your wife to leave the toilet seat up, we are doing it all day.

Interestingly, it’s something that we can’t avoid and is vital to our success, yet most people don’t want to talk about it. Many of us associate the concept of persuasion as something reserved for the call centre or the car showroom when it’s actually a far nobler pursuit.

Persuasion is about getting others to do what you know is in their best interests, and once you’ve learned how to do so, you often get to benefit too. Here are some suggestions to help you become better at the art of persuasion.

1. Think in tweets

We are all subjected to thousands of demands for our attention every day. Many of us are overwhelmed with emails at home and at work, text messages, media advertising, and incessant demands from our colleagues, customers, and our boss.

When you are trying to persuade anyone to do anything that you know will serve them well, they will tune you out if you drown them with more “noise.” Your message has to be simple, clear, and compelling. Summarise what you have to say that will help them in the form of a mindfully crafted tweet.

For example, when people ask me why they should consider buying my book Hamster to Harmony, this is what I tell them, using the tweet approach:

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“Some of us find ourselves wishing, hoping and dreaming for more. This book is for those who are tired of tiptoeing their way through life.”

2.  Focus on the goal

If you are going to persuade anyone to do anything, you need to have a very clear goal. That goal should contain how you want people to feel. You can talk all day long but if the people you are speaking to don’t connect emotionally with your words, they are unlikely to act.

I once worked for a CEO who insisted on calling the entire team together at 8:30 AM every Monday morning every week for a three-hour meeting. His goal was to ensure that he understood everything that had happened in the business the previous week and to ensure the team was focused on the new week.

It was a clear goal but it only served to make the executive team resent him and dread the Monday morning “inquisition.” Persuading him to switch to the Monday afternoon for an hour satisfied his goal but in a way that left him feeling that he was building his executive team rather than alienating them.

3. Make it about them

In the above example, the CEO was a very exacting and anxious man who needed to feel in absolute control, and he needed to feel that at the very start of the week. There was no point trying to persuade him to change those meetings without understanding what he needed and how any change to his preferred start of the week would impact him.

Once he understood the adverse impact that having such long, repetitive, and arduous meetings first thing on a Monday morning were having on his team, he was prepared to listen. More importantly, he was only persuaded to shift the meeting to a more sensible time when he felt he would have even more control through a management team who were given the space to at least gather their thoughts.

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4. Watch your language

Choose your words carefully to ensure that your audience not only understand your message, but feel it makes a significant difference.

In the current American presidential election campaign, Donald Trump is trying to get people to vote for him by using words like:

“Nearly 180,000 illegal immigrants with criminal records, ordered deported from our country, are tonight roaming free to threaten peaceful citizens.”

Hillary Clinton has chosen to use words such as:

“We will not build a wall. Instead, we will build an economy where everyone who wants a good paying job can get one.”

Donald Trump appears to be trying to persuade his audience using the language of fear whilst conversely Hillary Clinton chooses words of hope.

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5. Play nicely

Remember when you were a child and you asked your mother if you could go outside to play with your friends? If she was anything like mine, you probably heard something like, “Yes, but play nicely.”

Those were powerful words from our mothers, and evidence that she understood the keys to a life of connection, success, and happiness. She also understood that if you were “likeable” enough, you could increase your chances of persuading anyone to do anything.

Playing nicely as adults and professionals is the same today as when we were small children. It involves smiling, listening carefully, being kind, being generous, and paying compliments.

6. Share a vision

As I began my long, hard journey to climb the corporate ladder over 30 years ago, my boss told me something which I didn’t realise at the time would have a profound impact on me personally and professionally. He said: “The only people who need to be motivated are the people who can’t see a future and it’s your job as their leader to help them to see a future.”

That one simple truth has always held great wisdom and power for me and I believe it’s at the heart of persuasion and influence.

The idea of persuading anyone to do anything must not only be based on their best interest but also offer them a glimpse of the possibilities and opportunities available to them. If you can help someone to see and feel a brighter future, no matter how small your idea or suggestion, you are more likely to succeed.

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I believe that if you embrace these 6 simple strategies you will learn to master the art of persuasion. Whilst you consider and practice these principles, please don’t follow the advice that some suggest as the means to successfully persuading people to do things.

1. Don’t create scarcity

Unless something is genuinely likely to soon become unavailable and you really don’t want someone to miss out on the benefits of the opportunity, don’t pretend it’s scarce.

2. Don’t be overbearing

Healthy persistence is one thing, but there is nothing worse than someone becoming a pest by repeatedly calling on you when you have already made your perspective very clear.

3. Don’t give to get

Reciprocity, similar to persistence, is a principle which can persuade people to respond positively to you and act on your idea. That said, if you give something to someone with the sole objective of receiving something in return, that isn’t good practice and something I would avoid.

4. Don’t rush them

Have you ever noticed that a magician or stage hypnotist will often try to rush a participant to choose the first answer that pops into their mind? If you have, then it’s worth knowing that the reason they do that is to increase the likelihood of you saying what they have already planted in your mind. When you are trying to persuade someone to do something that is genuinely in their own best interests, there is rarely, if ever, a need to rush them.

Featured photo credit: Endostock via dreamstime.com

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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