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10 Steps to Excel With the Power of Persuasion

10 Steps to Excel With the Power of Persuasion

There are a number of persuasion steps you have to implement in order to get someone to see your side of things, even/especially when it’s not necessarily in their best interest to. Everything from timing to approach to preparation is key for your success in an argument or debate. Here are ten persuasion steps you should always keep in mind.

1. Pick the right environment

You don’t want to try to persuade someone in a place they’re not already comfortable. One of the first persuasion steps is always to carefully choose when and where you’re going to have your debate. The best place is somewhere the person you’re persuading feels like he has the home field advantage, like their actual home, because they’ll feel less pressured. To determine the best time to persuade, pay attention to the person’s mood swings on a typical day and pick a period where their mood is on the upswing.

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2. Start subtle

Don’t launch into an intense argument right off the bat. Rather, ease into it so that the person you’re persuading doesn’t immediately tune your words out. You might even want to start a conversation about an entirely different topic and gently nudge the subject in the right direction. The ideal scenario is when the person you’re trying to persuade thinks that they’re the one that brought the subject up.

3. Display confidence

Richard Nixon won the 1960 Presidential Debates according to people who listened on the radio, but John F. Kennedy was the clear winner to everyone with a television set because he looked confident, not sweating profusely like Nixon. If your debate is over the phone then you don’t have to worry about persuasion steps like this, but most persuasions are achieved in-person, so you need to act confident in your mannerisms and body language. Another big part of displaying confidence is actually being confidant, which is why you absolute need to…

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4. Be prepared

Don’t try to persuade someone without knowing exactly how you’re going to go about it. If you’re trying to persuade someone to side with you politically, you can research facts and statistics to prove your point. If you’re persuading somebody to do something against their nature, look in advance for reasons that your suggestion is a sensible option for them. The rest of these persuasion steps will get you almost nowhere if you’re not already properly prepared for your verbal sparring match.

5. Predict counter-arguments

Don’t just limit preparation to opening statements. Think very carefully about the arguments your opponent will make in response to yours and plan accordingly. If you’re defending someone, for example, consider what the other person doesn’t like about who you’re defending and know in advance how to respond to those complaints.

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6. Consider their needs

Really get into the mind of the person you’re persuading. What are they really after? Do they want things to be easier? Simpler? Do they want to make a decision that makes them feel good about themself? This is among the most important persuasion steps.

7. Appeal to reason

One of the most effective persuasion steps is an appeal to someone’s rational side. Emotions are unreliable, so cold hard facts are your best bet to change somebody’s mind. This step goes back to preparation. If you have the facts at your disposal, use them to effectively change someone’s mind.

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8. Appeal to emotions

If all else fails, hit them on an emotional level. This is among the riskiest persuasion steps for reasons mentioned above, but it can also be one of the most powerful.

9. Make the decision seem urgent

When rushed, people are more prone to make poor decisions or decisions they otherwise wouldn’t make. If that’s the kind of decision you want someone to be making, this is the preparation step for you. If there’s no inherent hurry in what you’re trying to persuade, do what you can to create an urgency.

10. End with something positive

Absolutely do not end with an “I told you so.” Make the person you persuaded feel like they benefitted from your talk with them, even if it resulted in a different outcome than they expected. The more you can make it seem like a win-win scenario, the more likely someone will continue to see things your way even after you’ve left the room.

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Matt OKeefe

Matt is a marketer and writer who shares about lifestyle and productivity tips on Lifehack.

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Last Updated on January 15, 2021

7 Ways To Have More Confident Body Language

7 Ways To Have More Confident Body Language

The popular idiomatic saying that “actions speak louder than words” has been around for centuries, but even to this day, most people struggle with at least one area of nonverbal communication. Consequently, many of us aspire to have more confident body language but don’t have the knowledge and tools necessary to change what are largely unconscious behaviors.

Given that others’ perceptions of our competence and confidence are predominantly influenced by what we do with our faces and bodies, it’s important to develop greater self-awareness and consciously practice better posture, stance, eye contact, facial expressions, hand movements, and other aspects of body language.

Posture

First things first: how is your posture? Let’s start with a quick self-assessment of your body.

  • Are your shoulders slumped over or rolled back in an upright posture?
  • When you stand up, do you evenly distribute your weight or lean excessively to one side?
  • Does your natural stance place your feet relatively shoulder-width apart or are your feet and legs close together in a closed-off position?
  • When you sit, does your lower back protrude out in a slumped position or maintain a straight, spine-friendly posture in your seat?

All of these are important considerations to make when evaluating and improving your posture and stance, which will lead to more confident body language over time. If you routinely struggle with maintaining good posture, consider buying a posture trainer/corrector, consulting a chiropractor or physical therapist, stretching daily, and strengthening both your core and back muscles.

Facial Expressions

Are you prone to any of the following in personal or professional settings?

  • Bruxism (tight, clenched jaw or grinding teeth)
  • Frowning and/or furrowing brows
  • Avoiding direct eye contact and/or staring at the ground

If you answered “yes” to any of these, then let’s start by examining various ways in which you can project confident body language through your facial expressions.

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1. Understand How Others Perceive Your Facial Expressions

A December 2020 study by UC Berkeley and Google researchers utilized a deep neural network to analyze facial expressions in six million YouTube clips representing people from over 140 countries. The study found that, despite socio-cultural differences, people around the world tended to use about 70% of the same facial expressions in response to different emotional stimuli and situations.[1]

The study’s researchers also published a fascinating interactive map to demonstrate how their machine learning technology assessed various facial expressions and determined subtle differences in emotional responses.

This study highlights the social importance of facial expressions because whether or not we’re consciously aware of them—by gazing into a mirror or your screen on a video conferencing platform—how we present our faces to others can have tremendous impacts on their perceptions of us, our confidence, and our emotional states. This awareness is the essential first step towards

2. Relax Your Face

New research on bruxism and facial tension found the stresses and anxieties of Covid-19 lockdowns led to considerable increases in orofacial pain, jaw-clenching, and teeth grinding, particularly among women.[2]

The National Institute of Dental and Craniofacial Research estimates that more than 10 million Americans alone have temporomandibular joint dysfunction (TMJ syndrome), and facial tension can lead to other complications such as insomnia, wrinkles, dry skin, and dark, puffy bags under your eyes.[3])

To avoid these unpleasant outcomes, start practicing progressive muscle relaxation techniques and taking breaks more frequently throughout the day to moderate facial tension.[4] You should also try out some biofeedback techniques to enhance your awareness of involuntary bodily processes like facial tension and achieve more confident body language as a result.[5]

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3. Improve Your Eye Contact

Did you know there’s an entire subfield of kinesic communication research dedicated to eye movements and behaviors called oculesics?[6] It refers to various communication behaviors including direct eye contact, averting one’s gaze, pupil dilation/constriction, and even frequency of blinking. All of these qualities can shape how other people perceive you, which means that eye contact is yet another area of nonverbal body language that we should be more mindful of in social interactions.

The ideal type (direct/indirect) and duration of eye contact depends on a variety of factors, such as cultural setting, differences in power/authority/age between the parties involved, and communication context. Research has shown that differences in the effects of eye contact are particularly prominent when comparing East Asian and Western European/North American cultures.[7]

To improve your eye contact with others, strive to maintain consistent contact for at least 3 to 4 seconds at a time, consciously consider where you’re looking while listening to someone else, and practice eye contact as much as possible (as strange as this may seem in the beginning, it’s the best way to improve).

3. Smile More

There are many benefits to smiling and laughing, and when it comes to working on more confident body language, this is an area that should be fun, low-stakes, and relatively stress-free.

Smiling is associated with the “happiness chemical” dopamine and the mood-stabilizing hormone, serotonin. Many empirical studies have shown that smiling generally leads to positive outcomes for the person smiling, and further research has shown that smiling can influence listeners’ perceptions of our confidence and trustworthiness as well.

4. Hand Gestures

Similar to facial expressions and posture, what you do with your hands while speaking or listening in a conversation can significantly influence others’ perceptions of you in positive or negative ways.

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It’s undoubtedly challenging to consciously account for all of your nonverbal signals while simultaneously trying to stay engaged with the verbal part of the discussion, but putting in the effort to develop more bodily awareness now will make it much easier to unconsciously project more confident body language later on.

5. Enhance Your Handshake

In the article, “An Anthropology of the Handshake,” University of Copenhagen social anthropology professor Bjarke Oxlund assessed the future of handshaking in wake of the Covid-19 pandemic:[8]

“Handshakes not only vary in function and meaning but do so according to social context, situation and scale. . . a public discussion should ensue on the advantages and disadvantages of holding on to the tradition of shaking hands as the conventional gesture of greeting and leave-taking in a variety of circumstances.”

It’s too early to determine some of the ways in which Covid-19 has permanently changed our social norms and professional etiquette standards, but it’s reasonable to assume that handshaking may retain its importance in American society even after this pandemic. To practice more confident body language in the meantime, the video on the science of the perfect handshake below explains what you need to know.

6. Complement Your Verbals With Hand Gestures

As you know by now, confident communication involves so much more than simply smiling more or sounding like you know what you’re talking about. What you do with your hands can be particularly influential in how others perceive you, whether you’re fidgeting with an object, clenching your fists, hiding your hands in your pockets, or calmly gesturing to emphasize important points you’re discussing.

Social psychology researchers have found that “iconic gestures”—hand movements that appear to be meaningfully related to the speaker’s verbal content—can have profound impacts on listeners’ information retention. In other words, people are more likely to engage with you and remember more of what you said when you speak with complementary hand gestures instead of just your voice.[9]

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Further research on hand gestures has shown that even your choice of the left or right hand for gesturing can influence your ability to clearly convey information to listeners, which supports the notion that more confident body language is readily achievable through greater self-awareness and deliberate nonverbal actions.[10]

Final Takeaways

Developing better posture, enhancing your facial expressiveness, and practicing hand gestures can vastly improve your communication with other people. At first, it will be challenging to consciously practice nonverbal behaviors that many of us are accustomed to performing daily without thinking about them.

If you ever feel discouraged, however, remember that there’s no downside to consistently putting in just a little more time and effort to increase your bodily awareness. With the tips and strategies above, you’ll be well on your way to embracing more confident body language and amplifying others’ perceptions of you in no time.

More Tips on How to Develop a Confident Body Language

Featured photo credit: Maria Lupan via unsplash.com

Reference

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