Advertising

How To Boost Your Credibility At Work

Advertising
How To Boost Your Credibility At Work

Being successful at work is a balance between competence and credibility. If you want to get ahead, you need to be able to demonstrate that you can do your job and have the skills to move to the next level.

These tips will help you boost your credibility.

1. Always tell the truth

Credibility is built on trust. And trust is established through reliability and honesty.

If you lie at work, eventually someone will discover your deception, denting your credibility. Even if the lie itself is relatively minor, people will always doubt your honesty. They quite legitimately wonder that else you might be lying about.

Advertising

It is not possible to lie and remain credible.

So instead you need to set yourself a personal standard of always telling the truth. It may not make you popular, but it will certainly improve your credibility.

2. Use Spell Check

Working in an office, you probably type hundreds, if not thousands of words each day. Emails, letters, internal documents, client proposals – the list goes on and on.

Every time you write a word, you’re setting out your stall of self-promotion whether you realize it or not. People judge you by what they see. And if that’s a collection of poorly-spelled documents, you could be damaging your credibility. Because if your writing is littered with spelling errors it suggests that you lack attention to detail. Or that you are too lazy (or incompetent) to click the spell check button.

Advertising

In the age of the spell-checker there is absolutely no excuse for spelling mistakes. Allow yourself a few seconds to spell check every written communication you send out and watch your credibility climb.

3. Dress well

It’s a sad fact of life, but people really do judge books by their covers. Similarly your co-workers will often judge you by how you dress.

This fact does however allow you to work that knowledge to your advantage. By dressing well, you can help improve your image. This then translates to a rise in credibility, even though you haven’t really done anything at all.

4. Don’t gossip

Gossip plays a key part in office politics and has the potential to build or destroy careers. But no one likes their colleagues talking behind their backs.

Advertising

By participating in gossip, you help to create divisions within your team that limit productivity and success. If you want to appear credible, you need to be successful.

Gossiping is also a great way to destroy trust. If people know you talk about others behind their backs, they will naturally assume you do the same about them. And if they make that connection, they won’t trust you.

Which is just as bad for your credibility as lying.

5. Keep your word

If you promise to meet a deadline, make a delivery or complete a job, make sure you do it. Your promises (and how well you keep them) are crucial to establishing credibility at work.

Advertising

And it’s not just work-related promises you need to keep either. If you make a personal promise to one of your colleagues, like attending a party or providing them with off-the-clock help, you need to keep it.

If you build a reputation as someone who promises the world but never delivers, people will learn not to trust what you say. Which is as damaging to your credibility as lying.

So you must always do what you say, when you say.

Boosting credibility at work – it isn’t rocket science

Boosting your credibility at work isn’t really that hard. All you need to do is think about the people you trust in your office and consider why they are trustworthy. You can then apply these observations to your own character, helping you to build your credibility at work.

Advertising

More by this author

How To Boost Your Credibility At Work A picture of woman smiling because she has become a better person 20 Habits You Need To Dump Now To Be A Better Person A lady's tear-filled eye 10 Sure-Fire Ways to Make Your Wife Cry…With Joy! Picture of an F1 Help key Help. I Deleted My Homework! How to Recover Lost Files Quickly

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next