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Why Job Satisfaction Is Important If You Want to Succeed

Why Job Satisfaction Is Important If You Want to Succeed

In my adult life, I’ve had nine positions at nine different colleges in seven different states. Some might call that picky. Others may refer to it as wishy-washy. But I like to think that I was a Job Satisfaction Seeker.

We all want to work at our dream jobs – who doesn’t? We want to be part of a community of like-minded individuals who come together daily to be part of an organization, corporation, or institution that makes a difference in the world. If you just wanted a paycheck, you probably wouldn’t be reading this article.

Job satisfaction doesn’t just come from your job title or your take-home check stub. You feel it inside because you know you are working at a place where you make a difference. Your values align with your employers, you connect with your co-workers, and you enjoy working for and with your supervisor. You are able to see the difference you make through your performance.

That sounds lovely, doesn’t it?

As I referenced in my opening line, I’ve worked at several different places. SEVERAL. And I wound up leaving those first eight positions for different reasons, but they were all related to job satisfaction in one way or another.

Company Culture

In my first position out of graduate school, I found myself in an environment quite different from the professional development I had received in my assistantship. I was doing an entry level position at a mid-size public school in the pacific northwest. I had been used to being the Big Fish in the Small Pond, but now the shoe was on the other foot.

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In essence, I had accepted a position that was, how should I say this, more politically correct that I was accustomed. And I got in trouble a lot. This led me to my first lesson on understanding company (institutional) culture. Knowing that your values align with your employer and that you “FIT” there is important to job satisfaction.

At this stage in my life, I had no idea what questions to ask during the interview to get to the concept of “FIT.” I was a young professional, just out of graduate school, and just married, too. The trifecta of early employment struggles. Still, I made some good friends during my two years at this position, and I can say with all honesty that I’m glad I took this position.

Using Your Skills at Work

My second professional position was at a small, private, liberal arts school in the midwest. I ran my own department – rare for someone at my age, generally speaking – and my supervisor was really cool. I loved my students and really connected with my colleagues and peers.

So, why did I leave? After almost four years – the third longest tenure in my career – I was in a meeting with my supervisor, discussing the changes coming down the pike in the next few years. My supervisor was very honest with me. “Kris, I’m not telling you to leave; but you will need to understand that the direction this department is going is highly administrative. If you want to stay successful, you’ll need to adapt to that and make some changes.” I thought of this for a long time and made the decision to look for a new job.

I realized that the parts of my current job I really ENJOYED – and had been successful – were not administrative tasks. They were highly relational and programmatic. And I wanted more of that, not less. I didn’t believe that my skills lay in the administrative arena. I wanted to continue working directly with students and doing programs.

Trusting Your Supervisor

My third job position was at a small-ish public school in the Washington D.C. area. It was roughly the same amount of money and the same duties, but a more prestigious title. Now, to be fair, there was a certain lure with this position because my sister had just given birth to twin daughters and lived only 20 minutes from my new employer. The pull from family can definitely be a factor when taking a position – and I thoroughly enjoyed the 9 months I spent in that area spending time with my sister.

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Still, there was always something behind the curtain that didn’t seem right to me. And it came down to trusting my supervisor. This was a strained relationship from the beginning; and I wasn’t “seasoned” enough to know exactly what I wanted to say to her to express my concerns. All it took was just one incident of getting thrown under the bus to turn the ship. It hurt, and to this day I’m not even certain that I handled it the best way. I learned a great deal about trust and communication. And that never happened to me again.

Creating Your Own Gig

From Virginia, I found my way to Chicago, working at a mid-sized urban institution. Chicago was home for me, and I relished the notion of working in my favorite city.

I honestly would have kept this position and stayed longer than 30 months – because it was a chance to create my own work experience and leave a true legacy. The position for which I was hired was a new position – I would be creating a leadership program for students living on campus. It included advising student leadership organizations and traveling to various conferences. I was given a very nice budget and a good deal of freedom in what I created.

The main reason I left this position was out of support for my husband, who was a California boy and longed for more sun and warmth. Resigning was tough for me because I had a very good experience at this institution. From the job satisfaction standpoint, I was thrilled to have the chance to create my own gig. And I truly DID leave a legacy.

But when you have a life partner involved, sometimes making sacrifices is what’s needed for your partner’s satisfaction. In my book, spouse satisfaction supersedes job satisfaction. And he had made many sacrifices for my career. So I made one for his happiness.

Change, Change, Change

From the Windy City, I went to Arizona with no job lined up. I spent close to six months in temporary positions and had a very hard time landing a position at the big local university in my field of housing and residence life. Not having benefits was getting pretty scary – and expensive – so I went down the road of applying for every single position I was even remotely qualified for.

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I was thrilled to finally land in New Student Orientation as a Program Coordinator. I would be working directly with the Student Orientation Leaders at a slightly lower salary than I’d had in Chicago. Still, it paid the rent and I truly enjoyed my supervisor and colleagues. This job allowed for some wonderful travel and I was able to grow the Student Orientation Program to a level it had not seen previously.

But a New Sheriff was in town – President, that is – and it looked like there was going to be some major changes on the horizon. It wasn’t that I was worried about job security, but I WAS worried about the possibility of my position shifting to a new division all together. And I’d finally realized that I’d been on a lateral train for close to ten years. It was time to seek higher ground and a bit more stability.

Work Life Balance

I applied only to jobs with the words “Director” and “Associate Director” in the title. I landed at a prestigious private school in the mid-south with a campus housing requirement and a very high-touch approach to student development and student conduct. My favorite theory of “Challenge and Support” was mostly support and no challenge.

But I thoroughly enjoyed my colleagues and my supervisor. We were a strong team and we worked very hard — almost too hard. As an Associate Director, I finally had a chance to supervise staff and really build a team. I loved the city and even my hubby found a way to break into a field that he enjoyed further.

This position was a live-in position. I had an amazing apartment, a great salary, and wonderful benefits. I could use my meal card to buy CD’s at the bookstore as well as meals off campus at local restaurants. But I spent many weekend evenings at the hospital dealing with students who were intoxicated and made more than my fair share of parent phone calls. I was finding very little work life balance at this institution of higher education. I took my next position after only 18 months on the job.

No Upward Mobility

FINALLY – it was off to Southern California! I took a senior level position at a small private university in the very large San Bernardino County. I was running my own department, supervising staff, and found a wonderful connect with the professional association of my field.

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My supervisor was amazing. He gave me autonomy and freedom to run my own show, asked my opinion on higher level matters, and did everything that he could to create opportunity for me. Things were looking good and I was being courted for an Assistant or Associate Dean-level position. This was awesome.

Then, the market crash of 2008 hit and our institution suffered greatly. There were layoffs on the private school front and many public schools were instituting mandated furloughs. I survived the layoffs at my institution, but the writing was already on the wall. In 2010, my supervisor shared with me that he did not see any possibility for upward mobility in my case unless someone in a higher position resigned or retired. And since we had just undergone our second full restructuring during my 4 year tenure here, I made the decision to start looking for something else.

The Moral of the Story

There is more to my story – after all, it IS 2019 now. I have found job satisfaction in my current position; and while there is still room for improvement on a regular basis, I don’t get restless anymore. I’m able to work collaboratively with my supervisor and my colleagues in a way that leads to job satisfaction every day. I feel stable and successful. I want to work in this position and this institution for the rest of my career. To quote Huey Lewis and The News, “I’ve Finally Found a Home.”

Do I regret being the former Mary Poppins of Higher Education? No. I learned a great deal about myself and what I’m capable of doing in my career and for students. But I’m happier and more satisfied than ever where I am now.

So go ahead – try on some different jobs. See how they fit. Ask questions. Make some waves. Participate. And don’t ever stop seeking job satisfaction!

More About Job Satisfaction

Featured photo credit: Amel Majanovic via unsplash.com

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Kris McPeak

Educator, Author, Career Change and Work/Life Balance Guru

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Last Updated on September 29, 2020

How to Start an Online Business That Will Grow and Succeed

How to Start an Online Business That Will Grow and Succeed

Unsurprisingly enough, all businesses are online today. Considering the advances in the smartphone industry as well as the increasingly accessible internet facility, it was only a matter of time before businesses took advantage of the online environment.

This increasing popularity makes for a promising future for a lot of young entrepreneurs. And knowing how to start an online business will open up a world of possibilities for you that was not possible 10 years ago.

So, keeping the potential for exponential growth in mind, let’s dive into the article below, and explore the steps of starting an online business that will bring you success.

1. Becoming the Master of ‘ONE’ Trade

Most successful online businesses are the master of one trade. And that’s why beginning with a niche is always a good idea.

A niche market is a focused segment within a larger market. Imagine a men’s shoes market and then, imagine handcrafted brown Italian leather shoes for men. While the previous one is a bigger market, the latter one is simply a more focused segment within that market.

Knowing the niche helps a lot to start an online business and if you are feeling a bit lost, here are some self-queries that will act as a perfect guide:

What Speaks to Your Heart?

This first way of discovering the niche is perfect for those who want to do what they love. Working in a market that you love will ensure that constant excitement and drive to do better, eventually leading to ultimate prosperity.

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Decisions Based on Knowledge

The second way is perfect for those who have a lot of untapped knowledge about a specific industry. Utilizing the insights on a specific industry is a great way to find a niche. This way, you’ll already know all the ins and outs of the industry and can easily get ahead of all the competitors.

Undiscovered Potential

Lastly, conducting research into various industries and finding an untapped segment is another amazing way of finding the right niche. This practice will require you to come up with a new and unique solution for uncatered audiences.

2. When Is Your Idea Valid?

All the great ideas for starting an online business needs to be valid. And once you have found the niche, this validation process is what comes next.

Proving the soundness of the idea is not at all hard. A detailed industry examination is all you need initially to understand the value of the concept and recalibrate it to turn into a great online business.

Market research is a systematic unraveling of the target market. This research will include all the information on the product/service you are about to sell, the target audience, and how the competitors are operating in this crowded market.

This in-depth research will give you the initial idea of how the products can make an impact in the outside world. And once the small online business ideas are validated, it will be time to move on and craft a plan and start working on establishing the business.

3. Crafting the Map to Success

Having a proper plan for an online business is like having a map when you travel to an unknown city. This is a document that includes all the factual information on the business and crucial business data.

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To help you out, here’s a list of all the information online business plans must include:

  • An idea of objective – The best online business plans always have a clear outline of the business goals and intentions. Having this clear outline will increase the efficiency of business functions later on. The target demographic, business model—all kinds of information needs to be a part of this document.
  • Taking stock of available resources – A startup needs to utilize all the resources it has, and that’s why the plan needs to have an in-depth outline of the financial resources in use as well as the employees and their expertise. With a better idea of all the resources in hand, starting an online business will be an easier process.

4. The Virtual Storefront: A Process of Development

The steps of how to start an online business are incomplete without the website creation process. With the right website approach, you can easily succeed in increasing business revenue.

What does that perfect business website look like? Let’s follow these steps to create an effective business website.

Choose Your Approach

There are numerous ways of making a website and for a positive outcome, you need to choose the perfect approach. Depending on the business model, initial finances, and end goals, there are two kinds of approaches for the online storefront:

  • Third-party approach – Third-party platforms will connect you with the customers out there. For small online business ideas, Creating an account or site with these platforms will be beneficial because these platforms come with a large array of services as well as a big enough existing consumer base ready to utilize.
  • Creating a new website –  A business-specific website will help you eliminate the third party go-between and connect directly with the buyers. With this approach, you get more control over the business and how it is presented to the consumers out there and the revenue you make. Any of the above-mentioned approaches can be beneficial for easy online business startups. However, to achieve some specific business goals, having a customized website will be more beneficial for you.

Design Can Bring You Maximum Success!

For those who have decided to create their own site, the design is of paramount importance. With a great design, you will be able to engage and interact with the visitors better and encourage them to make a purchase.

The design, however, is not just a matter of aesthetics. A website’s design encompasses all aspects of it, from the visual effects to the content that’s used on the site.

To create a truly amazing design that reflects new online business concepts here are a few matters to consider:

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  • Keep it responsive – Many markets are simply skipping over the desktop phase and launching the business for mobile users around the world.[1] Considering this popularity of the mobile internet market, the business website has to be responsive. This approach will help you to reach a bigger audience and conduct business on a larger scale.
  • Users want a fast experience – Using high-quality images on the site does improve the visuals, but make sure all those images are compressed. Having a faster website will enhance the user experience on the site. Besides compressing all the media content on the site, you can also utilize an asynchronous loading technique that loads all the contents simultaneously, reducing friction. With a faster site, it will become easier to implement the online business startup ideas into reality.
  • Define the brand – The design stage determines a lot of things for the business website and one of those things is the business image. To make an impact on the world with the business, you have to create a perfect image and for that, a brand guide is necessary. The brand guide is a document that includes all the information and guidelines on various visual elements on the site that makes up the business personality. Based on the kind of image you want to create, all the elements will be outlined in this documentation.

Where the Website Becomes Reality

Since we know how website design helps to launch a successful online business, it is time to move onto development. Online business development is where the idea becomes a reality. And to make this reality perfect, you need to make sure that the development and deployment process goes well.

A high performing site always includes all the right features that enhance the user experience as well as helps you to convert more traffic. And for the best results, ensure the use of only the latest tech stack during development.

Here are some development issues you have to pay attention to while building the business website:

  • The right partner makes all the difference – For small startups who are wondering how to start an online business, finding the right development partner is going to make all the difference. However, before making a decision, there are a few things you should contemplate. The team that you are about to hire should have experience in catering to your industry, as well as an extensive portfolio and good reviews. Additionally, it will be perfect if the agency or freelancer also provides a 360-degree service, from development to maintenance.
  • How to assure the quality of the site? – Testing the site is an integral part of the answer to the question of “how to start an online business?”. An experienced partner will be able to help you the most with this. From security testing to split testing, this stage in development will help in understanding how well the site functions and what needs to change. And once the changes are made and the test results come clean, it will be time to launch the website.

5. Some Tricks to Increase Online Sales

Selling online is not easy, but not hard either. In a physical store, you can use campaigns, go door to door with pamphlets, and such. However, successful online businesses have their own style of campaigns that helps them to sell more without any problems.

So, what are these tricks?

Utilize the Magic of SEO

With an increase in quality traffic, the sales ratio will go up too. And to drive quality traffic on the website, you need to utilize the SEO tricks, and probably hire an SEO expert.

When starting an online business site, ensure all the content on the site is optimized to rank for the right queries by target consumers. With a higher rank on the SERP, the traffic will increase on the site.

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With the increase in quality traffic, it will become easier for you to convert visitors. The visitor data will help you to adjust the site performance. In brief, utilizing SEO will open the doors to a lot of possibilities for your small online business ideas.[2]

Entice With Free Value

Consumers today have lots of options to choose from. And keeping all that in mind, it will be wise to create a business plan for an online startup that provides free value to the users before asking them to buy something.

Consumers want to buy from someone who knows what they are doing, especially in the case of a curated service or goods provider. And that’s why to turn the profitable online business ideas even more effective, you need to start offering free value on the site, with free products and content.

Having a blog is also another way of displaying your expertise. With specialized content on the industry, you can easily grab the attention of the audience. And once assured of your knowledge on the matter, consumers will feel a lot safer about making a purchase.

A Killer Customer Service Is Everything

Your small online business idea needs a better service option. Using AI-based interactive features to implement better support for the global consumer base will prove to be extremely beneficial. With a 24/7 automated support channel, customers will be satisfied with your business and come back more often.

It’s an Easy Process: All You Have to Do Is to Start

And there it is, the simple five-step process of starting an online business that is bound to succeed. If you look closely, you’ll notice that there are not a lot of differences between creating a physical business and an online one. The main differences are only in the consumer and competitive landscape.

While a physical store faces and caters to local competitors and consumers, the online business has to deal with the same on a global basis. So, focusing well on the global market landscape while crafting the plan will help you succeed.

More Tips on How to Start an Online Business

Featured photo credit: Austin Distel via unsplash.com

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