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Last Updated on March 30, 2020

How to Mind Map to Visualize Your Thoughts (With Mind Map Examples)

How to Mind Map to Visualize Your Thoughts (With Mind Map Examples)

Traditionally, when you have a lot of ideas in your mind, you would create a text document, or take a sheet of paper and start writing in a linear fashion like this:

  • Intro to Visual Facilitation
    • Problem, Consequences, Solution, Benefits, Examples, Call to action
  • Structure
    • Why, What, How to, What If
  • Do It Myself?
    • Audio, Images, time-consuming, less expensive
  • Specialize Offering?
    • Built to Sell (Standard Product Offering), Options (Solving problems, Online calls, Dev projects)

This type of document quickly becomes overwhelming. It obviously lacks in clarity. It also makes it hard for you to get a full picture at a glance and see what is missing.

You always have too much information to look at, and most often you only get a partial view of the information. It’s hard to zoom out, figuratively, and to see the whole hierarchy and how everything is connected.

To see a fuller picture, create a mind map.

What Is a Mind Map?

A mind map is a simple hierarchical radial diagram. In other words, you organize your thoughts around a central idea. This technique is especially useful whenever you need to “dump your brain”, or develop an idea, a project (for example, a new product or service), a problem, a solution, etc. By capturing what you have in your head, you make space for other thoughts.

In this article, we are focusing on the basics: mind mapping using pen and paper.

The objective of a mind map is to clearly visualize all your thoughts and ideas before your eyes. Don’t complicate a mind map with too many colors or distractions. Use different colors only when they serve a purpose. Always keep a mind map simple and easy to follow.

    Image Credit: English Central

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    By following the three next steps below, you will be able to create such mind maps easily and quickly.

    3 Simple Steps to Create a Mind Map

    The three steps are:

    1. Set a central topic
    2. Add branches of related ideas
    3. Add sub-branches for more relevant ideas

    Let’s take a look at an example Verbal To Visual illustrates on the benefits of mind mapping.[1]

    Step 1 : Set a Central Topic

    Take a blank sheet of paper, write down the topic you’ve been thinking about: a problem, a decision to make, an idea to develop, or a project to clarify.

    Word it in a clear and concise manner.

      What is the first idea that comes to mind when you think of the subject for your mind map? Draw a line (straight or curved) from the central topic, and write down that idea.

        Step 3 : Add Sub-Branches for More Relevant Ideas

        Then, what does that idea make you think of? What is related to it? List it out next to it in the same way, using your pen.

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          You can always add more to it later, but that’s good for now.

          In our example, we could detail the sub-branch “Benefits” by listing those benefits in sub-branches of the branch “Benefits”. Unfortunately, we already reached the side of the sheet, so we’re out of space to do so. You could always draw a line to a white space on the page and list them there, but it’s awkward.

          Since we created this mind map on a regular letter-format sheet of paper, the quantity of information that fits in there is very limited. That is one of the main reasons why I recommend that you use software rather than pen and paper for most of the mind mapping that you do.

          Repeat Step 2 and Step 3

          Repeat steps 2 and 3 as many times as you need to flush out all of your ideas around the topic that you chose.

            I added first-level (main) branches around the central topic mostly in a clockwise fashion, from top-right to top-left. That is how, by convention, a mind map is read.

            In the next section, we are covering the three strategies to building your maps.  

            Mind Map Examples to Illustrate Mind Mapping

            You can go about creating a mind map in various ways:

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            • Branch by Branch: Adding whole branches (with all of their sub-branches), one by one.
            • Level by Level: Adding elements to the map, one level at a time. That means that firstly, you add elements around the central topic (main branches). Then, you add sub-branches to those main branches. And so on.
            • Free-Flow: Adding elements to your mind map as they come to you, in no particular order.

            Branch by Branch

            Start with the central topic, add a first branch. Focus on that branch and detail it as much as you can by adding all the sub-branches that you can think of.

              Then develop ideas branch by branch.

                A branch after another, and the mind map is complete.

                  Level by Level

                  In this “Level by Level” strategy, you first add all the elements that you can think of around the central topic, one level deep only. So here you add elements on level 1:

                    Then, go over each branch and add the immediate sub-branches (one level only). This is level 2:

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                      Idem for the next level. This is level 3. You can have as many levels as you want in a mind map. In our example, we only have 3 levels. Now the map is complete:

                        Free-Flow

                        Basically, a free flow strategy of mind mapping is to add main branches and sub-topics freely. No rules to restrict how ideas should flow in the mind map. The only thing to pay attention to is that you need to be careful about the level of the ideas you’re adding to the mind map — is it a main topic, or is it a subtopic?

                          I recommend using a combination of the “Branch by Branch” and the “Free-Flow” strategies.

                          What I normally do is I add one branch at a time, and later on review the mind map and add elements in various places to finish it. I also sometimes build level 1 (the main branches) first, then use a “Branch by Branch” approach, and later finish the map in a “Free-Flow” manner.

                          Try each strategy and combinations of strategies, and see what works best for you.

                          The Bottom Line

                          When you’re feeling stuck or when you’re just starting to think about a particular idea or project, take out a paper and start to brain dump your ideas and create a mind map. Mind mapping has the magic to clear your head and have your thoughts organized.

                          If you can’t always have access to a paper and pen, don’t worry! Creating a mind map with software is very effective and you get none of the drawbacks of pen and paper. You can also apply the above steps and strategies just the same when using a mind mapping tool on the phone and computer.

                          More Tools to Help You Organize Thoughts

                          Featured photo credit: Alvaro Reyes via unsplash.com

                          Reference

                          More by this author

                          Matt Tanguay

                          Matt is the CEO and Chief Visual Facilitator of Fluent Brain. He writes about problem solving techniques and tips to supercharge the brain.

                          How to Mind Map to Visualize Your Thoughts (With Mind Map Examples) Master Your New Year’s Resolutions: The Ultimate Infographic How to Solve Your Problems Visually Using a Solution Map

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                          Last Updated on May 28, 2020

                          How to Succeed in Business: 10 Skills Every Entrepreneur Needs

                          How to Succeed in Business: 10 Skills Every Entrepreneur Needs

                          Learning how to succeed in business used to be a case of being really good at one skill or area and milking it for all its value. Today, we are fast becoming a “skills economy”[1], driving trends in employment and even the way we approach entrepreneurship.

                          To succeed in today’s business landscape, business owners and executives need to possess a mix of skills that enable them to stay ahead and adapt to change.

                          1. Digital Savviness

                          As the adage goes: “If you’re not online, you don’t exist.” Today’s entrepreneurs need to take to the internet to increase their presence and to remain relevant in an evolving business landscape.

                          Companies like Amazon, Netflix, Airbnb and more are a testament to the disruptive impact of technology and the new image of what it means to be a skilled, successful professional. Think about today’s Mark Zuckerberg versus a banker from the 90s.

                          Being able to quickly adapt to new technology, like cloud applications and collaborating remotely across the internet, is fast becoming the expected norm for executives.

                          For businesses, discoverability on the web is becoming a quick litmus test for credibility. Potential customers and investors bank on the first page of Google to make up half their minds about making further transactions with a business. GE Capital Retail Bank found that 81% of retail shoppers conduct online research before buying[2].

                          How to Develop This Skill

                          For a start, begin by hosting your website and reserving all of your brand’s handles across social media platforms. While hiring a web developer might sound like the next step, consider first hosting your company’s site on more user and budget-friendly options like Squarespace, Wix, or WordPress.

                          From here, you can start on some simple search engine optimization techniques that will increase your discoverability over time. Through keyword research, organic content creation, and external back-links, your site will, eventually, slowly but surely garner more traffic.

                          Note, however, that an increase in search traffic does not immediately imply an increase in revenue. But it’s a start for delving into customer conversion rates in the future.

                          2. Financial Forecasting

                          Let’s face it, many business owners feel that time could be better spent on developing and running the business instead of planning for it financially. However, a financial forecast serves as a roadmap for shaping any kind of business and is not just reserved for the likes of listed companies providing financial guidance to shareholders.

                          Largely, forecasting and planning your financial goals will give you a clearer idea of resources required and ways to measure success. It can also provide assurance to investors as a testament to the thorough research and planning you have done when included in business plans.

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                          However, inaccurate forecasts can lead to livid investors and mismanagement of expenses, which could potentially result in financial teething problems. When creating a detailed financial forecast, a rule of thumb is to always start with your expenses.

                          How to Develop This Skill

                          Generally, it is easier to calculate and predict your expenses compared to your revenue, so noting down your expenses is a starting point to benchmark how much you might need to generate in sales to turn a profit. It is a good habit to regularly update and evaluate how adjacent your operations are to what you have forecasted.

                          Building a precise set of growth forecasting will take time, but, remember, you are an investor in your own business. You must have confidence in the validity of your business concept.

                          3. Video Production Skills

                          The rise of visual mediums and the dopamine boosts it gives to users has long been researched and proven as providing an unfair advantage to businesses that leverage it[3].

                          If you’re a heavy user of social platforms like Facebook, LinkedIn, and even YouTube, you’ll know that it’s pretty hard to stop once you get started on a binge-watching session.

                          In fact, video marketing is seeing a non-stop rise in popularity and effectiveness when used in conjunction with social media to drive traffic and boost conversions[4]. According to research, by 2019, 80% of global Internet consumption will be video content[5]. With video marketing becoming more ubiquitous, businesses that fail to leverage the power of video are almost certain to lose out.

                          How to Develop This Skill

                          Some ways to get started with using videos for your business would be:

                          • Creating a series of educational videos that cover useful information for your audiences
                          • Live videos interacting with your community at large (these can be shot on your smart phone)
                          • Using videos on landing pages to boost your customer conversions

                          4. Benchmarking Personal Goals to Business Performance

                          As far as you get into achieving endeavours on your business bucket list, it’s important to remember that being an entrepreneur is just one facet of your identity. Don’t forget why you started in the first place.

                          Ambition usually stems from some lifestyle goals you’ve always wanted for yourself and the people you might be providing for today or in the future. Working 24/7 is a surefire route to burnout and may manifest in an unhealthy interaction between partners and employees as well.

                          How to Develop This Skill

                          Money can’t be your only motivation, but look into the positives of how having more financial freedom and time can impact your life. In the short term, involving your interests in your businesses can make everyday tasks feel less like mundane errands. In the long run, your business may also bring you fruitful rewards, including personal fulfilment.

                          Set realistic income goals to manage expectations for your performance and your company’s revenue, especially during its earlier stages. See how projected growth can align with your personal goals and make adjustments accordingly to maintain a balance between growth and your personal values.

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                          5. Leveraging Healthy Competition

                          Some of the best athletes who have spent their careers neck-and-neck with each other have changed the standards in their respective sports. The notion of healthy competition applies to the business world more than it may seem on the surface.

                          Innovation has always been a key driver in free markets, which were intended to boost economies and provide customers with more choices. Just like the biggest sporting rivals that build on each others’ game, you can use your biggest competitors to hone your strategies.

                          How to Develop This Skill

                          Turn a competitive market landscape into an advantageous one by leveraging on long-established systems your business proposes an alternative to. Learn from the mistakes of predecessors once you discover their product or service loopholes.

                          For example, the Dollar Shave Club’s viral video[6] became a big hit because it hit the right buttons of consumers being tired of purchasing expensive but low quality shavers from incumbent retail giants. Going in second meant they could fill a gap competitors might not even have been aware of.

                          Apart from lifting off from what could have been your second-mover advantage, solidify your place with your business’ own first-mover advantage — whether you’re tapping into a new geographical region, unexplored market sector, or introducing a business model that proves more viable than others. There’s always room for improvement in business from mature markets to newly emerging ones.

                          6. Honing Pitches to Investors

                          Stand out in a broad mix of budding entrepreneurs by mastering the art and science behind a solid investor pitch that can determine the acceleration of growth for your business. Get comfortable talking about your ideas and receiving feedback or questions from peers, partners, and advisors before setting out to make a good impression on potential customers and eventually investors.

                          The phrase “If you can’t convince them, confuse them,” will certainly never get your business funded, especially in front of seasoned venture capitalists who have seen thousands of startup pitches. You should be able to deliver a quick elevator pitch that summarizes your unique proposition and its market viability for casual meet-ups[7] because you sometimes only have a few minutes to make a good impression and move on to another meeting.

                          How to Develop This Skill

                          Develop your investor pitch deck by highlighting your business’ strongest points, which will vary for every funding round. Create your deck with the investors’ interests in mind, balancing technical jargon and buzzwords.

                          You can also introduce your diverse team of experts, some proven traction, or the current state of the market to demonstrate profitability and the attractiveness of the opportunity to investors.

                          Ensure each slide flows into the other to develop a persuasive narrative, utilizing consistent and intelligent design principles to support your content.

                          7. Developing a Strong Brand Identity

                          In a world of saturated content and numerous emerging businesses that offer similar service lines, developing a unique brand identity will help you cut through the noise and stand out from your competition. From aesthetics to the body of clients you’re associated with, these contribute to how you’re perceived by prospects looking to buy.

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                          Evaluating your brand identity is linked to identifying your target customers, your business goals, a proposed promised land your solution achieves, and identifying values that are aligned to these components. Brand identity serves as a guide to maintaining consistency and creating an image you want your business to be associated with.

                          How to Develop This Skill

                          Efforts to strengthen your brand identity are closely tied to giving marketing strategies a direction. By knowing what makes your target customers tick, their values, ideals, and behavior, you will be able to elevate your business from simply being a service or product to be utilized into a projected brand customers and partners would be happy to identify with.

                          8. Automating to Your Advantage

                          The need for efficiency is often the general problem new businesses aim to resolve across all markets and industries. Assure that your proposed solution is more efficient than what’s readily available in the market to instill the need for it.

                          Efficiency is often achieved nowadays through digitalization and new technologies. While your product or service may not necessarily be the most innovative out there, you can apply the same automation concept across your business’ daily operations.

                          How to Develop This Skill

                          Shorten turnaround times and conversion rates by investing in small tools for automation where you deem fit. While it may come out of your pocket in the early stages, evaluate the holistic advantages and benefits of automating certain processes. At our office, we’ve tried using collaborative apps like Workplace by Facebook, Slack, Asana and a few other popular apps to reduce human error and friction.

                          9. Managing Millennials

                          Your team plays an integral part in whether your business will accelerate at breakneck speeds or be dragged down by dead weight. Hence, it is imperative to be selective and strategic when choosing your team.

                          In leaner small business teams, the addition of every new teammate can impact how your organization culture evolves.

                          Today, learning to manage millennials has become an increasingly sought after skill as well due to the increasing proportion of them in the workforce[8]. Some brand them as strawberries that are easily bruised and others loath their need for “meaning” and wearing t-shirts to work.

                          How to Develop This Skill

                          Naturally, there are many misconceptions surrounding millennials, and various businesses would do well to leverage their unique skills.

                          A couple of ways to manage a millennial team include:

                          Encourage a Flat Team Structure With Open Communication

                          Maintain clear professional lines between supervisors and subordinates but keep communication channels open to ensure no negativity festers.

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                          Offer Constructive Feedback

                          Baby boomers are well known for their straightforward approach to delivering feedback. Millennials, on the other hand, don’t always take feedback in a form that could be construed as deep criticism.

                          Being constructive with feedback ensures that we don’t coddle millennial workers but also tell them the things they need to hear.

                          10. Maintaining a Network of Connectivity

                          Instead of proposing a business that’s ambitiously and entirely disruptive to the supply or process chain in a respective industry, foster connections with other companies that cater to the same target customers as long as they provide a different service.

                          By creating partnerships, both you and other businesses thrive simultaneously through creative avenues for customers to utilize your products and services for a holistically improved user experience.

                          Sole market disruption isn’t always the best strategy to take. Not everybody has the opportunity, bandwidth, or financial capacity to dominate and monopolize a marketplace. See your potential for integration into other businesses and services as a good opportunity for co-collaborative marketing efforts with shared campaigns, split costs, and a strengthened customer database for everyone to tap into.

                          How to Develop This Skill

                          Regardless of the stage your business is in, never stop looking for ways to expand your network. Keep in contact with mentors you can look to for valuable industry advice that can help you avoid pitfalls and costly mistakes. Strengthen brand awareness by attending cross-industry events and casual meet-ups to open your business to reinvention and innovation.

                          As the African proverb goes:

                          “If you want to go fast, go alone. If you want to go far, go together.”

                          Collaborating will get you where you want to go quicker and gear you up for further growth.

                          More Tips on How to Succeed in Business

                          Featured photo credit: Tyler Franta via unsplash.com

                          Reference

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