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How To Steal The Spotlight At An Interview

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How To Steal The Spotlight At An Interview

You spruced up your resume, destroyed the photocopier, and managed to land yourself an interview. Congratulations! But what’s next? You’ve done the easy part getting an interview, now you need to make yourself really stand out from the crowd and turn an interview into a job. Interviews can be really daunting experiences, but on the whole they all tend to follow a very similar format, and there are loads of things you can do to get yourself in the right frame of mind and prepared to steal the limelight from the other applicants. Here’s what you need to do, starting from the beginning:

Preparing for an Interview

Getting yourself ready for the day of the interview is probably the most important part of the whole process. Most companies will give you approximately a week between the day they invite you and the day of the interview. This is to give you ample time to prepare yourself as they wish to see you at your best, and so don’t procrastinate – prepare!

Rehearse Typical Questions

Many interviewers will ask similar questions no matter what the field or sector, as they are looking for more personal views rather than expertise-based notions when looking to hire. They want to make sure your desires match up with the companies, and that you will fit into the culture. Glassdoor sifted through thousands of interviews and put together the 100 most common interview questions. It’s best to run through a list like this, and see if you can prepare and plan the points you want to mention, and try to remember the key points and not a speech – sounding rehearsed in an interview often comes across quite negatively.

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Relate to your Resume

When you’ve considered how you want to answer the questions, try and relate your answers to evidence you can find within your resume. Nothing ties together a stronger argument to hire you than you being able to reflect what you have learned and how you have developed, as well as being able to notice your flaws. When considering your flaws, try and highlight how this job will help you develop and concentrate on them alongside strengthening your existing skills. However, be careful in doing this, as they may think you are trying to freeload on their training and development opportunities. Something along these lines:

Although I’ve not previously worked in a managerial role, I have worked amongst many teams and have adopted somewhat of a leadership role, such as a project in [Company]’s Marketing Department. It will be a great challenge to myself, and I am at a position within my career where I am ready to take that step.

(Need help with your Resume? Check out 10 Tips on How to Craft the Perfect Resume)

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Prepare Yourself Mentally

Think about how many people you are competing against probably for one job. You need to prove not only to the company, but to yourself, that you are worthy of the role and that you deserve to have the job. Look through your experiences, your skill set, and highlight to yourself why you deserve the job, and what benefits you can bring to the company. This will have clear knock-on effects to your confidence, the way you present yourself, and will be noticed by those at the interview.

Pre-Interview Communications

This is one area people often forget to consider. You will be communicating with a company or interview prior to the interview, and these first impressions can have a serious impact on how they will consider you following and during the interview. If you’re applying to a large corporate firm, be formal in all communications with them, and thank them for the opportunity (not every time, but at least once!). Again, how you communicate with them will depend on the existing company culture, and this can be a great way to evaluate whether or not you feel the company will be a suitable fit for yourself. Also, if you are unsure, ask about the dress code of the interview. There’s nothing worse than turning up to an interview in suit to find everyone else in jeans and a polo shirt.

Interview Day

Dress the Part

Think about the interview process. You probably emailed a resume, corresponded via phone or email to book in the interview, and now you’ve arrived at the door. This is the first time they will physically see you. That said, your first impressions will be lasting. It’s important that you dress to impress, but also dress appropriately. If they say dress professionally, make sure your suit is clean and ironed, your belt and shoes match (a winning tip for any outfit!), and you are well groomed. Ladies, not too heavy on the make-up; a sleek, a natural look gives off a great elegant and sophisticated vibe, as well as confidence. The outfit isn’t everything though, make sure you have the body language to match (we’ll talk about this further on).

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Be on Time

So the day has come. Make sure you prepared your journey, have a fresh copy of your resume just in case, and you’re presentable and dressed appropriately. Give yourself adequate time to arrive there early, I always suggest trying to get there about 20 minutes early, and sign in or make it known that you are there. Although they probably will not see you earlier, them knowing that you are eager and that you have arrived on time, but not ridiculously early, is a sign of good organization skills. Many people will arrive early and wait until 5 minutes before to make it known that they have arrived, but you’re competing – take every minor advantage you can get.

Body Language

It’s not just what you say, it’s how you say it. Everyone has heard a saying along those lines, but there is so much importance in it. I am aware of at least two people who have been turned down for a job because they seemed “too relaxed” or “not passionate enough” because of the way they were sitting in the interview. Keep your body language open and interested (sit up, shoulders back, open arms), and try not to fidget. Being in control of your body is a great way to show you are a confident. Some great ways to practice body language are to record yourself in a mock interview setting and analyze afterwards. Study public speakers and famous figures in interview settings (on  the news, talk shows, etc.) and see how they compose themselves and try to mimic them. Another great trick is to try and mimic the behaviors of the interviewer subtly. If you do this too obviously it can be very noticeable and somewhat off-putting, but in general people subconsciously mimic the behaviors of people they like as a form of trying to gain acceptance and trust. Although this normally happens fairly naturally, its a good thing to be aware of.

Be Confident, Be Honest

Following on a similar note from Body Language, be careful in the language you choose as well during the interview. Avoid weak phrases such as “I feel that…”, “I think that…” as they show doubt in your opinions. Rather, simply state “I am…”, “It is…” and it shows not only confidence in what you are saying, but that you have previously reflected and have created assertions based upon this (especially if the point is regarding past experiences or situations). With regards to honestly, do not lie about what your previous jobs entailed, but simply be honest with what you’ve achieved before and where you wish you could improve. By being dishonest you may open yourself up for danger in the future, if your expertise are ever called upon, and it will cause friction within the group dynamic of the workplace. Do not be ashamed if you feel like your achievements are little compared to others of the same age or field, everyone has to start somewhere!

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Prepare Questions

Do your homework on the company you’re applying to and have some questions prepared which are meaningful to you. Maybe consider whether or not the company culture is right for you, and ask about the office space and the dynamic of the office, or about work do’s-and-dont’s. If not that, maybe ask about what a typical day will entail, or how much autonomy you will have – whatever is important in a role to you. Not only will asking questions benefit you, it will show the interviewers that you are assessing your fit to the company, and will help make sure that both you and the company will mesh together well.

Summary

And there you have it, a few tips and tricks about handling the interview situation. I would say the biggest thing really to consider is confidence. Confidence is so important in so many ways as it will help you: a) Decide which companies are the right fit for all your aspects and you won’t simply rush into anything just because they offered you the job. b) Stand out during the interview process, but be sure you know the line between confidence and egotistical c) Keep you in the forefront of employer’s and interviewer’s minds in case opportunities arise elsewhere or in the future. Interviews are not necessarily just a yes/no, but can be great networking opportunities too. I wish you all the best with your interviews in the future, and hope you get the dream job and progress through your aspired career!

Featured photo credit: S. Charles via ununsplash.imgix.net

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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