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Build a Career Plan that Drives for the Best Results in 5 Easy Steps

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Build a Career Plan that Drives for the Best Results in 5 Easy Steps

The future of employment is right around the corner and about to rear its ugly head to an already floundering middle class. It’s real and it’s starting to happen right now. Here’s the inside scoop on what growing employers really want from their candidates and employees, and how to create a career plan that fits.

For job seekers, today’s new normal economy calls for a strategic, multifaceted approach. Whether you are a janitor, administrative assistant, general laborer, accountant, or sales representative, taking your career to the next level begins with you. Employers don’t want do-it-all generalists; they want top performers who specialize in one field and have systematically built in-demand skill sets that make them masters of their craft. And they’re no longer looking for bodies to fill a seat and perform a function. They want an innovative, forward-thinking person they can call their partner. By being proactive and taking the initiative to speak up for your professional future, you are giving potential employers exactly what they are looking for: accountability.

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Most job seekers I interview have the same goal in mind: to secure a position in a company culture that brings them joy, presents new challenges, and offers opportunities for career mobility and salary enhancement. But there’s one factor missing: they have no idea how to make a career plan that leads to happiness. Left feeling stuck in their crappy job situation, working professionals often turn to their inner circle of influence (family, friends, mentors, and colleagues). They tap everyone around them for career support and neglect the one person who holds all the cards: themselves.

1. Treat your career like a business and yourself as its owner

An overwhelming majority of the candidates who walk through my door believe that an invisible force is guiding their future—the economy, their current boss, the tooth fairy, whatever. But my team’s extensive research tells us that it’s just not that complicated. The most successful people (physically, mentally, and monetarily) are those who recognize that it’s up to them to decide their fate. These people also approach each new position as an opportunity to add to their skill set in a way their previous position couldn’t. And they’re constantly evolving professionally in order to establish a well-rounded background. If you drop the self-sabotaging mindset that you work for “the man,” and realize that the choices you make guide your professional development, it can be incredibly empowering.

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2. Identify an in-demand specialty that aligns with your skill set and background

Although they’re undoubtedly well-intentioned, your friends, relatives, and colleagues aren’t expert career advisors. Too many people choose occupational choices based on outdated and limited viewpoints. “It’s the family business and I sort of just fell into it,” or “I went to law school because my parents wanted me to” are common excuses I hear all the time. Not enough professionals take the time to explore their options and find out what type of work makes them happy. Or they’re hesitant to follow their dreams because they were taught to think traditionally. Step out of your inner circle and research in-demand jobs that align with your skills. Take advantage of career assessments, which never fail to provide some much-needed perspective.

3. Choose educational/training opportunities that support your career goals

Because traditional higher education is a big promoter of stereotypical high-paying jobs that have been around for ages—medicine, law, finance, engineering, teaching—many budding minds miss out on new positions in emerging technologies and marketing, for example. So many positions go unfilled due to a lack of awareness, which is a shame since job creation is soaring. For those of you already working, be sure to keep your skills sharp both inside and outside of work. Very few companies that offer optional training programs have a healthy number employees who actually take advantage of them.

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4. Build a marketable, online professional brand

It goes without saying that your professional brand plays a significant role in your current and future success. Employers aren’t relying solely on resumes and cover letters to fill their next role. They want to get to know their candidates on every level possible. At the very least, candidates must create, optimize, and maintain a LinkedIn profile. But, make no mistake, I don’t support the “build it and leave it” approach. Keep active by sharing growing trends in your field, contributing to group conversations, and connecting with thought leaders you admire. Not only does it demonstrate your expertise and show that you’re not letting your skills soften, it also shows you’re tech-savvy and ambitious—traits employers look for in a new recruit. Not to mention the fact that the professional exposure is in itself worth it.

5. Map out a blueprint for achieving short-term and long-term goals

If you don’t know what your ultimate dream job is, that’s ok. That doesn’t mean you can’t accept positions strategically. The key here is to amass a variety of experiences that build upon each other. Staying at one job in one capacity is no longer a sustainable career plan. If you’ve spent some quality time working for a large corporation, try a smaller company. No matter your career situation or experience level, it’s important to have a written professional plan you can commit to.

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Featured photo credit: Black coffee in a white cup on a table with a computer. via shutterstock.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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