Advertising

How to Identify and Leverage Your Personal Strengths

Advertising
How to Identify and Leverage Your Personal Strengths

Finding your own path in life is a real challenge that we all have to face as we come of age and begin to look at how we might make our mark on the world. If only it were so easy that everyone was guaranteed success in their pursuits instead of the starker reality that most of us contend with in our daily lives.

The truth is that everyone will experience varying degrees of success and failure during their life. It’s an inescapable fact. No one who ever made it somewhere in terms of accomplishments did so by following a straight path to the top. For most it’s a zig zag of give and take, where one might take 2 steps forward followed by 4 steps back.

So then the question becomes this: If I am surely going to fail and succeed at different points of my life, how can I work to reduce risk and increase the likelihood that I spend more time succeeding and less time failing?

All of this has to do with identifying and leveraging your personal strengths.

How to Identify Your Personal Strengths

You may not be sure exactly what your personal strengths are, so how are you to go about leveraging them? If you first need to pinpoint your strengths, follow these tips.

1. Know Yourself

Step one in my mind is to exercise some self-awareness and start evaluating yourself in order to make a few key determinations about your personality and general outlook on life. Put simply, this step could be described with the phrase, “Know yourself.”

Who could be better than you in identifying your own core strengths and weaknesses? Taking the time to better understand those strengths and weaknesses will help to provide some context or foundational background for you to then project forward to try and imagine what your future may hold.

Advertising

If you haven’t previously taken the time to really evaluate where you stand as a person and analyze your own skillsets, strengths, weaknesses, and long term objectives in life, then you are definitely holding yourself back from where you could be as an individual. Knowing yourself and taking the time to learn even more about yourself is vital in working towards maximizing your strengths.

2. Ask a Friend

Interestingly enough, some research out there that suggests the near opposite of the above: perhaps others know you better than you know yourself. So ask!

On Oprah.com, the writer Barbara Sher suggests that one way to better identify your own strengths is to “Ask your friend to name three of your strengths.”[1] I also like this approach because it removes the potential for personal biases to impact your own self-assessment.

Our friends have a solid window into our personality and often are as equipped to help us identify our strengths and weaknesses because they have a valuable outsider perspective. It’s probably a good idea to take your own self-assessment, bounce that information off of a friend and compare notes.

If there are areas of overlap, then you might be headed in the right direction. If not, then perhaps you need to scrutinize either your own self-assessment or your friend’s assessment and see if the truth lies somewhere in between the two.

Whichever method you take, it is important that during this part of the process you take an honest assessment of yourself because if you are unwilling to make an honest judgement of your own strengths and weaknesses, then this exercise will be futile. We are probably all generally aware of the areas that we excel in as well as where we are lacking.

3. Find Clues in Your Attempts and Failures

As we all get older, the hope is that we also become more self-aware. Why? As we experience life in a one way direction, we ought to learn some things through the process of trying and failing. I learned how powerful love could be after I got my heart broken by my first girlfriend. I learned how much I appreciated a steady paycheck after I got fired from a job. I learned how to be a better driver after experiencing for my first major car wreck.

Advertising

Failure is indeed a foundational piece of building long term success in any pursuit.

Through our failures we become more equipped to recognize future hazards and engrain those lessons into the fiber of our being so that we ultimately see gains from what were once losses. In the middle of a failure, it is almost impossible to see these lessons. It isn’t until after the storm has passed that you begin to put the puzzle pieces together and find the lesson to be learned in that situation.

The important thing to remember is that in your failings, in your moments where you fall short, if you pay enough attention you might be able to start identifying the weaknesses in your own life that may have a hand in those failures, and if you are smart, you will start trying to learn how to minimize those issues and maximize what you are great at so that you see a path to success start to develop.

4. Analyze Your Successes

While failure can be a great teacher at times, success also begets more success. Any experience, whether positive or negative, can be a teaching tool for the individual if that individual is willing to utilize it. The key, of course, is to get into the thick of things and start finding ways to gain that necessary experience.

So often at corporate companies I hear the phrase, “You’ve got to put in your time,” referencing the idea that you have to put a certain amount of years into a company before you start to see that result in a positive correlation within your career.

5. Maintain a Hold on Your Identity

Whether you are trying to be a good parent or a good employee, it’s important that you as an individual have an extremely strong grip on your own identity. Knowing yourself will be paramount in your aim to leverage those strengths in order to experience future success.

6. Use a Strength Test

If at the end of this you still find yourself questioning what your own strengths are, then you can look into taking a “strength test.” These are designed to help users identify their own strengths with the idea that our own individual biases could have an impact on how we evaluate our own strengths, and the test is implemented to help erase those biases.[2]

Advertising

How to Leverage Your Personal Strengths

The idea of leveraging your personal strengths in order to capitalize on your skill set and propel yourself towards success is one that we should all consider and aim to pursue.

You can think about leverage by envisioning a see-saw. Typically on a see-saw, one person puts all of their weight on one end of the see-saw, which then propels the other person up into the air. In the same way, if you utilized your personal strengths as the foundation for your growth, you would see a positive correlation as your success increased.

Invest in Yourself

Another element to consider is to think about how investing in yourself is actually very different than how we invest in the stock markets. When you invest in the stock market, most experts will tell you that you should diversify your asset classes or invest in index funds so that you aren’t concentrated in a singular position that could potentially weigh down your portfolio.

This is the exact opposite approach that one should take when looking to identify and leverage your personal strengths. When it comes to capitalizing on one’s strengths, you should be looking to invest more of your time, energy, and money into a more singularly focused move that builds up your greatest strengths or skillsets.

Andrew Carnegie said of investing,

“The way to become rich is to put all your eggs in one basket and then watch the basket.”

I’d say that is a bad approach for investing when looking at S&P benchmark performance year after year, but when it comes to your own strengths as an individual, it is an excellent approach.

Advertising

Not only should you be putting your eggs in a smaller range of baskets when working on your strengths, but also when you work on your weaknesses. If you are fantastic at communicating and managing relationships but terrible at sales, then it makes sense to me that you’d pour more resources into making a sale.

Identify and Improve Your Weaknesses

In order to leverage your strengths, you should focus on what areas of weakness exist in your current body of work and then work to shore those areas of weakness up in order to create a broader foundation for success.

In decreasing your areas of weakness and growing their strength, you will doing what you are aiming to do in looking to leverage your strengths. Reducing weakness allows for you as an individual to perform at a higher level and naturally lends more power to the strengths that you have in your repertoire.

Final Thoughts

Whatever method you take in order to identify your strengths, remember that no success happens overnight. You as the individual have to work hard to identify your strengths and then work out a way in which to leverage them to your overall benefit and growth. It will take time and research, but if you are reading this article, you are already on your way!

More Tips on Personal Strengths

Featured photo credit: Julian Santa Ana via unsplash.com

Reference

More by this author

Colton Black

Motivational Coach, Self-Help Blogger, Recording Engineer, Professional Dad

15 Simple Things You Can Do to Boost Your Daily Motivation What the Road to Success Actually Looks Like in Reality I’m Stuck! 7 Steps to Take When You’re Feeling Stuck in Life The Pros and Cons of Being Self-Critical (And How to Strike a Balance) How to Identify and Leverage Your Personal Strengths

Trending in Work

1 Why Personal Branding Is Important to Your Career 2 How To Boost Employee Motivation During Difficult Times 3 7 Effective Ways To Motivate Employees in 2021 4 How To Stay Motivated As You Build Your Business 5 15 Smart Video Conferencing Etiquette Tips to Follow

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next