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10 Tips to Master LinkedIn in a Way You Never Imagined.

10 Tips to Master LinkedIn in a Way You Never Imagined.

LinkedIn is quickly becoming the new resume.

In fact, I believe that in the next 5 years, the humble resume will fade away into the dustbin of history, to join the iPod, Internet chat rooms and (hopefully) the Kardashians.

This means that LinkedIn will become your primary job search tool and mastering the platform should become one of your top priorities. Here are 10 ways you can get a head start on your competition.

1. Fill out your profile completely.

Sounds very basic, doesn’t it? Yet, you’d be surprised how many profiles I see which are missing critical sections.

Pay particular attention to your summary, title and employment history—they’re the first items which a potential employer will look at.

2. Highlight your expertise.

What differentiates you from everybody else on the job market? Who are your ideal customers / employees? Your summary is the perfect place for this information. Back up your claim with examples of concrete achievements.

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For example, “I’m a digital marketing manager for startups. I specialize in scaling $100K businesses into $1M territory” is an excellent, succinct way to define what you do and what you don’t.

3. Create a call to action.

Most people will contact you by either sending you an InMail or a connection request.

However, you can guide the right people to find out more about you by providing a link to your website, other social media assets and content you’ve created on 3rd party websites.

4. Include a photo.

It’s no longer the 1990s, when having a photo of yourself online was a reason to be worried about privacy.

As far as today’s employers are concerned, a photo on your LinkedIn profile is not a “nice to have” option—it’s a must. Don’t give recruiters and hiring managers the reason to think “Why is there no photo—does she have something to hide?”

5. Optimize your profile for search.

To improve your profile’s visibility in LinkedIn search results, ensure that your LinkedIn profile contains relevant keywords throughout.

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For example, if you’re interested in job opportunities as a corporate lawyer, then your job title is the obvious keyword to include in your main job description, summary, job titles and descriptions of your job history.

However, recruiters won’t always search for you purely by your role. That’s why you need to think outside the box when constructing your LinkedIn profile. For example, if you were the project manager above, you could include keywords such as:

  • litigation
  • financial services law
  • mergers & acquisitions
  • IPO
  • oil & gas industry

6. Post consistently.

LinkedIn is not Facebook, so your updates can’t be photos of your breakfast.

Think carefully before you post and make sure that everything you say is consistent with your personal brand.

I suggest you get into the habit of setting aside some time a few times per week to curate and read interesting content from the Internet. This will allow you to post interesting content as status updates.

Don’t forget to put your own spin on the topic. For example, if you post “check out the latest article about the financial sector New York Times,” you’ll sound just like everybody else.

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However, an update such as “The New York Times just predicted that finance industry is dying. What do you believe?” is likely to spark debate and create more exposure for your profile.

7. Create and participate in LinkedIn groups.

Which aspect of your career are you most passionate about? Chances are, there’s a lively discussion happening right now in one of LinkedIn’s groups on that topic.

The best thing is, being part of a group allows you to bypass LinkedIn’s standard requirement to be connected to someone in order to reach out to them. If you and another professional are part of the same group, you can communicate without limitations.

8. Be savvy about who you connect with.

It’s great to have 500+ connections; however, not all connections are created equal.

Engagement with your network is far more important than its size.

Requesting connections with people you don’t know and can’t find common ground with has little benefit—it only robs you of your most precious asset: time.

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9. Make your messages personal.

How many times a week do you receive the stock standard “I’d like to add you to my professional network on LinkedIn” message?

Most influencers, heads of departments and business owners receive hundreds of such requests.

To rise above the noise you must personalize your connection requests.

Remember that LinkedIn is primarily a relationship-building platform. Not many great relationships start with sending a cold, pre-formatted template.

10. Dive deep with content trending tools.

It’s no secret that producing original content is one of the best ways to build your personal brand.

However, creating blog posts and videos is just half of the story. The trick to getting the most out of your content is to make it shareable.

How do you know which topics are shared often and which aren’t? LinkedIn’s new Content Marketing & Trending Tools allow you to do just that. There’s no more need to fly blind.

Simply research what content is popular amongst your audience right now, create it, then monitor its performance in real time.

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Last Updated on April 25, 2019

How to Write a Career Change Resume (With Examples)

How to Write a Career Change Resume (With Examples)

Shifting careers, tiny or big, can be paralyzing. Whether your desire for a career change is self-driven or involuntary, you can manage the panic and fear by understanding ‘why’ you are making the change.

Your ability to clearly and confidently articulate your transferable skills makes it easier for employers to understand how you are best suited for the job or industry.

A well written career change resume that shows you have read the job description and markets your transferable skills can increase your success for a career change.

3 Steps to Prepare Your Mind Before Working on the Resume

Step 1: Know Your ‘Why’

Career changes can be an unnerving experience. However, you can lessen the stress by making informed decisions through research.

One of the best ways to do this is by conducting informational interviews.[1] Invest time to gather information from diverse sources. Speaking to people in the career or industry that you’re pursuing will help you get clarity and check your assumptions.

Here are some questions to help you get clear on your career change:

  • What’s your ideal work environment?
  • What’s most important to you right now?
  • What type of people do you like to work with?
  • What are the work skills that you enjoy doing the most?
  • What do you like to do so much that you lose track of time?
  • Whose career inspires you? What is it about his/her career that you admire?
  • What do you dislike about your current role and work environment?

Step 2: Get Clear on What Your Transferable Skills Are[2]

The data gathered from your research and informational interviews will give you a clear picture of the career change that you want. There will likely be a gap between your current experience and the experience required for your desired job. This is your chance to tell your personal story and make it easy for recruiters to understand the logic behind your career change.

Make a list and describe your existing skills and experience. Ask yourself:

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What experience do you have that is relevant to the new job or industry?

Include any experience e.g., work, community, volunteer, or helping a neighbour. The key here is ANY relevant experience. Don’t be afraid to list any tasks that may seem minor to you right now. Remember this is about showcasing the fact that you have experience in the new area of work.

What will the hiring manager care about and how can you demonstrate this?

Based on your research you’ll have an idea of what you’ll be doing in the new job or industry. Be specific and show how your existing experience and skills make you the best candidate for the job. Hiring managers will likely scan your resume in less than 7 seconds. Make it easy for them to see the connection between your skills and the skills that are needed.

Clearly identifying your transferable skills and explaining the rationale for your career change shows the employer that you are making a serious and informed decision about your transition.

Step 3: Read the Job Posting

Each job application will be different even if they are for similar roles. Companies use different language to describe how they conduct business. For example, some companies use words like ‘systems’ while other companies use ‘processes’.

When you review the job description, pay attention to the sections that describe WHAT you’ll be doing and the qualifications/skills. Take note of the type of language and words that the employer uses. You’ll want to use similar language in your resume to show that your experience meets their needs.

5 Key Sections on Your Career Change Resume (Example)

The content of the examples presented below are tailored for a high school educator who wants to change careers to become a client engagement manager, however, you can easily use the same structure for your career change resume.

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Don’t forget to write a well crafted cover letter for your career change to match your updated resume. Your career change cover letter will provide the context and personal story that you’re not able to show in a resume.

1. Contact Information and Header

Create your own letterhead that includes your contact information. Remember to hyperlink your email and LinkedIn profile. Again, make it easy for the recruiter to contact you and learn more about you.

Example:

Jill Young

Toronto, ON | [email protected] | 416.222.2222 | LinkedIn Profile

2. Qualification Highlights or Summary

This is the first section that recruiters will see to determine if you meet the qualifications for the job. Use the language from the job posting combined with your transferable skills to show that you are qualified for the role.

Keep this section concise and use 3 to 4 bullets. Be specific and focus on the qualifications needed for the specific job that you’re applying to. This section should be tailored for each job application. What makes you qualified for the role?

Example:

Qualifications Summary

  • Experienced managing multiple stakeholder interests by building a strong network of relationships to support a variety of programs
  • Experienced at resolving problems in a timely and diplomatic manner
  • Ability to work with diverse groups and ensure collaboration while meeting tight timelines

3. Work Experience

Only present experiences that are relevant to the job posting. Focus on your specific transferable skills and how they apply to the new role.

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How this section is structured will depend on your experience and the type of career change you are making.

For example, if you are changing industries you may want to list your roles before the company name. However, if you want to highlight some of the big companies you’ve worked with then you may want to list the company name first. Just make sure that you are consistent throughout your resume.

Be clear and concise. Use 1 to 4 bullets to highlight your relevant work experiences for each job you list on your resume. Ensure that the information demonstrates your qualifications for the new job. Remember to align all the dates on your resume to the right margin.

Example:

Work Experience

Theater Production Manager 2018 – present

YourLocalTheater

  • Collaborated with diverse groups of people to ensure a successful production while meeting tight timelines

4. Education

List your formal education in this section. For example, the name of the degrees you received and the school who issued it. To eliminate biases, I would recommend removing the year you graduated.

Example:

Education

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  • Bachelor of Education, University of Western Ontario
  • Bachelor of Theater Studies with Honors, University of British Columbia

5. Other Activities or Interests

When you took an inventory of your transferable skills, what experiences were relevant to your new career path (that may not fit in the other resume sections?).

Example:

Other Activities

  • Mentor, Pathways to Education
  • Volunteer lead for coordinating all community festival vendors

Bonus Tips

Remember these core resume tips to help you effectively showcase your transferable skills:

  • CAR (Context Action Result) method. Remember that each bullet on your resume needs to state the situation, the action you took and the result of your experience.
  • Font. Use modern Sans Serif fonts like Tahoma, Verdana, or Arial.
  • White space. Ensure that there is enough white space on your resume by adjusting your margins to a minimum of 1.5 cm. Your resume should be no more than two pages long.
  • Tailor your resume for each job posting. Pay attention to the language and key words used on the job posting and adjust your resume accordingly. Make the application process easy on yourself by creating your own resume template. Highlight sections that you need to tailor for each job application.
  • Get someone else to review your resume. Ideally you’d want to have someone with industry or hiring experience to provide you with insights to hone your resume. However, you also want to have someone proofread your resume for grammar and spelling errors.

The Bottom Line

It’s essential that you know why you want to change careers. Setting this foundation not only helps you with your resume, but can also help you to change your cover letter, adjust your LinkedIn profile, network during your job search, and during interviews.

Ensure that all the content on your resume is relevant for the specific job you’re applying to.

Remember to focus on the job posting and your transferable skills. You have a wealth of experience to draw from – don’t discount any of it! It’s time to showcase and brand yourself in the direction you’re moving towards!

More Resources to Help You Change Career Swiftly

Featured photo credit: Parker Byrd via unsplash.com

Reference

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