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Published on June 12, 2020

What Leaders Can Learn from Amazon’s 14 Leadership Principles

What Leaders Can Learn from Amazon’s 14 Leadership Principles

If you’re a leader, you’ve likely heard of Amazon’s 14 leadership principles. If you haven’t, now’s the time to the look into it. What exactly can you learn from those leadership principles? A lot. 

It’s difficult to go wrong with being a leader who is obsessed over customers, thinking long-term, and embracing new challenges even if the task isn’t “their job,” finding ways to simplify, recognizing talent and developing them, along with thinking big.

What if I told you these qualities are only a handful of principles implemented by Amazon. Clearly, Amazon isn’t your average organization, especially in what they do best: lead. No wonder the Wall Street Journal has labeled Amazon America’s CEO factory[1]

Forbes contributor Peter Cohan believes that Amazon is the world’s best business[2]. He goes further and states that “Amazon has a sustainable competitive advantage.” Amazon has an efficient supply chain able to handle and fulfill orders with ease yet maintains a stellar level of customer support, he adds.

Remarkable, isn’t it?

Associate Editor for the Leader To Leader magazine, Peter Economy, goes further to say that Amazon’s 14 leadership principles can help a business to achieve remarkable success[3] because Amazon’s DNA has a desire to innovate and deliver results and earn customer trust in the process.

In this article, you will learn how leaders can leverage Amazon’s 14 leadership principles[4] to become better leaders themselves and act as a catalyst in their organization.

What Are Amazon’s 14 Leadership Principles?

According to Amazon’s website, they are:

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1. Customer Obsession

Amazon pays attention to other retailers, but they obsess over their customers. Customer trust is important to Amazon’s leadership.

2. Ownership

Amazon encourages its employees to act like leaders. The team needs come second to the needs of the organization at large.

3. Invent and Simplify

It’s an expectation for Amazon employees to invent and simplify. Being misunderstood is part of the process of greatness for them.

4. Are Right a Lot

Amazon looks to hire leaders with diverse perspectives, with good judgement and instincts.

5. Learn and Be Curious

Improvement and exploration is encouraged.

6. Hire and Develop the Best

In short, Amazon recognizes exceptional talent and creates mechanisms to discover the very best.

7. Insist on the Highest Standards

Amazon insists on continuously raising the bar in order to achieve a sustainable degree of excellence. Problems are solved ahead of time and are rarely repeated.

8. Think Big

Leaders are encouraged to create and think outside the box.

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9. Bias for Action

Risk-taking and speed is encouraged by leaders at Amazon.

10. Frugality

Accomplishing more with less is Amazon’s way of constantly reinventing their operation and increasing their rates of self-sufficiency.

11. Earn Trust

Treating others with respect, speaking their minds, and listening are three ways in which Amazon builds trust in their organization.

12. Dive Deep

Amazon’s leaders are detail oriented and pay close attention to the reaction between the actual numbers and anecdotal data.

13. Have Backbone; Disagree and Commit

Disagreement is welcomed. Social cohesion isn’t a practice that Amazon leaders adopt.

14. Deliver Results

Amazon leaders are expected to always rise to the occasion.

How to Put the Leadership Principles into Practice

In order to develop your leadership skills, experiment with the following combination of Amazon principles and pay attention to which one works best for you in your organization.

1. Think Big, Create, and Simplify

Albert Einstein once said, “Creativity is more important than knowledge.”

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When I served as an Interim Department Chair at Jackson State University, we were able to create a document arguing for why the department needed to be a school of journalism and media studies in the state through a “think big” mentality and simplification of delivery. We made it simple for the Institutions of Higher Learning (IHL) of Mississippi, which is the governing body that approves and rejects proposals for turning departments into schools and more, to understand our petition by taking out language complexity yet showing a bold proposal for the creation of the third school of journalism.

Six months after our petition was submitted to IHL, the department was approved to start operations as a “school” by the organization. By thinking big and creating a simple yet persuasive document with hard data proved to be effective in the creation of a new school of journalism in the south.

By applying the same tactics in your organization, you can leverage these principles to achieve your own success and create something new.

2. Invent, Earn Trust, Deliver Results

Great leaders invent, earn trust, and deliver results. Ford invented the assembly line in 1913 and changed the way we produce cars today. Percy Spencer revolutionized our society by introducing the microwave oven in 1946. Jonas Salk invented a vaccine that reduced the number of polio cases in the world from a bit over 28 thousand a year in 1955 to 22 in 2017. More recently, Apple invented a tech gadget that can make phone calls, surf the internet, take photos… they called this device ”the iPhone” in 2007. We can now print in three dimensions with 3D printing, thanks to invention!

It’s no accident that many of us drive Ford cars, have a microwave in our homes, don’t have polio, have an iPhone, and perhaps own a 3D printer. Leaders who invent eventually earn trust if they deliver the results promised. As a leader, you must do the former religiously.

In 2010, my wife and I decided to invent a company called “I Do Therapy.” It is still a company that offers massage therapy services in a post industrial northern town in Pennsylvania. Our actual invention wasn’t the techniques that my wife used to treat clients with head and body aches but a completely new system of customer service that allowed everyone to get a massage for a reasonable price in a luxury spa environment — “I Do Therapy: For EVERYbody.”

Our innovation was our strategy. We invented our way of doing business that was foreign in that town. We ended up earning the trust of a large number of townspeople because we delivered what we promised. Three years after I Do Therapy’s inception and almost 300 clients in our books, we sold the business for a profit in 2015.

The business lives by its name and is still operational to this day.

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3. Frugality, Ownership, and Curiosity

Jeff Bezos once said, “Frugality drives innovation just like other constraints do.” I want to start this section with this quote because I’ve seen the former working wonders in a recent organization that I lead here in Tennessee.

Although my presidency at the Cleveland Media Association (CMA) has been cut short due to a recent job offer, CMA is now in much better shape financially because of my insistency on frugality. At the beginning of this year, I inherited an organization with a very low cash position. Under my leadership, the board immediately took a look at our fixed expenses, membership, and resources, and in a semi-crisis mode, we decided to reinvent our operation and cut non-essential expenses in order to bring the organization to a better monetary position.

In a period of a few months, new members joined our organization and old members renewed their yearly memberships. The organization now has a healthy cash position and is growing again. The thought process I used to bring back organizational stability was literally based on Amazon’s 14 leadership principles.

By encouraging an enthusiastic VP and other members of the executive leadership team to be curious about operating to capacity and by looking at CMA as something bigger than ourselves, we found a solution to our financial challenges and helped the organization to get on its feet gain. Through an exploration of possible ideas and curiosity, CMA is a better organization now than yesterday.

We were able to accomplish more with less with our diversity of perspectives.

Final Thoughts

Amazon didn’t become a Fortune 5 company by accident. The leadership principles introduced by Jeff Bezos has made amazon.com what it is[5].

“You can’t solve today’s problems with yesterday’s solutions,” said Einstein[6].

Leaders have much to learn from Amazon. Focusing on the customers’ needs, encouraging invention, creativity and simplification, along with the need to be frugal and develop trust are a must in the current landscape of our modern economy. Thinking big, developing curiosity, and allowing a team member to disagree freely are principles that should be incorporated into every organization.

Higher standards emerge from such principles, and success follows the results. Amazon’s 14 leadership principles will make you into a stronger leader if you take the time to implement them.

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Featured photo credit: Perry Grone via unsplash.com

Reference

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Dr. Luis C. Almeida

Department Chair

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Last Updated on September 22, 2020

How to Wake Up Early: 6 Things Early Risers Do

How to Wake Up Early: 6 Things Early Risers Do

You have probably heard the success stories about people who wake up early. Apple CEO Tim Cook, Oprah Winfrey, and Olympic medalist Caroline Burckle all talk about the positive impact of waking up early on their lives.

Even though many assign a portion of their success to waking up early, many find it difficult to make the switch. While most people know what needs to happen to change their life, they find then difficult to implement consistently. To understand how to wake up early, you need to tap into the wisdom of those already doing it.

Here are the 6 things early risers do:

1. Stop Procrastinating

The first thing you need to do when you want to learn how to wake up early is to go to sleep earlier. Stop procrastinating. You will find it much easier to wake up when you are getting the proper amount of sleep. Set a bedtime that allows you to get 8-hours of sleep and hold yourself accountable.

The problem most of you will have at first is how tired you will feel. If you are someone who goes to sleep after midnight, waking up by 6 a.m. will not be easy. The reason you need to push through that initial difficulty is that you are going to be very tired at the end of the day. Realistically, you probably would fall asleep at your desk or doze off on your lunch break. Either way, waking up early no matter how you feel will motivate you to go sleep at the proper time that night.

Think of it as someone who procrastinated until the night before their project was due. Having done this myself, you do what you need to do to complete the project, whether that means working all night or cutting some corners because you don’t have time to triple-check your work.

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After you turn in your project, you feel both exhaustion and jubilation. After you make it through the workday and crash at home, you promise yourself you’ll never wait until the last minute again. This same feeling will happen when you force yourself to wake up early no matter what time you went to sleep. You are going to promise yourself you will go to bed at the right time.

Most people don’t go to bed when they should because they know they will ultimately make it up in the morning.

2. Pace Yourself

If you want to start waking up a couple of hours earlier each day, you may not be able to make that change all at once. It stands to reason the more drastic the shift, the more difficult it will be.

So, instead of trying to adjust your sleep pattern by several hours, start in 15-minute or 30-minute intervals.[1] If you wake up 30 minutes earlier each week, you will be a morning person by the end of the month. This may feel like you are drawing out your goal but in reality, you are accomplishing it much quicker than most. Most people who are naturally night owls find it difficult to completely change their sleep habits overnight.

Think of it as someone who is trying to quit drinking coffee. Outside of the fact you may enjoy the taste of coffee, your body is used to operating with a certain amount of caffeine and sugar. Some will be able to quit overnight and their body will adjust accordingly. And if you are one of those people, then do what works for you.

However, if you were to take an incremental approach, then you may first start drinking your coffee black. Then, you could switch to decaf before slowly lowering the amount of coffee you drink each day. As you can see, this approach will help minimize the feeling of withdrawal while getting the results you want.

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3. Watch Your Lighting

Light reduces your body’s production of the sleep-inducing melatonin hormone. In practical terms, your body naturally wants to be awake when the sun is up and go to sleep when the sun is down. This is called your circadian rhythm.

In the technology-driven world we currently live in, you likely look at a screen or two before bed. Studies show television and phone screens trick your body into thinking the sun is up. As a result, your body starts producing less melatonin. To help you fall asleep, you should stop looking at screens at least an hour before bed.

This can also mean that if you want to wake up before the sun, looking at your screen when you wake up can help you to stay awake.

Peter Balyta, the President of Education Technology for Texas Instruments says he wakes up at 5:20 a.m. and scans his emails before starting his day. This is also true for M.I.T. president L. Rafael Rief. He wakes up around 5 or 5:30 a.m. and checks his phone for anything urgent.[2]

4. Make It Worth Your Time

Have you ever woken up early but went back to sleep because you didn’t have a reason to stay up? To put it another way, have you ever fallen asleep because you didn’t have anything better to do?

If you want to be excited about going to sleep and waking up early, then you need to give yourself a reason to be excited. You can accomplish this by listing the three things you want to accomplish the next morning. Notice I said “want” and not “need” to accomplish. You don’t want to be dragging yourself into the next morning kicking and screaming.

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Your list should not only include what you want to accomplish but also why you want to accomplish it. If you want to take it a step further, list the consequences of not waking up early.

People who have figured out how to wake up early are shown to be more successful, persistent, and proactive in their life. They tend to be happier and handle stress better. It is also shown that people who wake up early procrastinate less.[3] If you find any of these benefits something you want to add in your life, then waking up early is shown to help.

5. Avoid Binging

There is a difference between sleeping and getting a good night’s sleep. Sure, you can drink alcohol and fall asleep, but you will not be getting quality rest. You will wake up feeling as though you slept for only a couple hours.

It is best to stop drinking at least 4 hours before bedtime. Binge drinking is known to impact your sleep-inducing melatonin hormone levels for up to a week. The same holds true with eating a large meal right before bed. It is not that your body can’t process food and sleep at the same time. The main concern has more to do with the possibility of indigestion or heartburn than anything else.

If you find yourself dealing with either of these symptoms, then you may want to stop eating at least two hours before bed.

6. Get the Blood Flowing

Those who have mastered the technique of how to wake up early tend to start each morning with movement.

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Your first movement is to get out of bed. To help you get out of bed, have your alarm far enough away that you need to get up and turn it off. Before you allow yourself to contemplate going back to sleep, take a moment, and do 10 push-ups or 10 jumping jacks. Think of each exercise as you taking one step further from being able to go back to sleep.

Mellody Hobson, President of Ariel Investments wakes up at 4 a.m. each morning. She starts each day by exercising. Her exercises include running, weight lifting, swimming, and cycling.

You decide for yourself how you want to get your blood flowing. Whether you want to go on a walk, workout at the gym, or do something at home, make sure you are scheduling time to exercise.

Final Thoughts

The key to understanding how to wake up early is to recognize that it is heavily driven by the actions you take the night before. You will wake up early if you go to bed at a good time and get the proper amount of sleep.

By taking the time to prepare yourself both mentally and physically each night, you can ensure you are positioned for success the next morning. Once you have taken the proper actions the night before, make sure you use that momentum to start your day, on time.

The goal is to make the actions you want to take as easy as possible. The key to changing your life is to discover a way to have the wind at your back, going in the direction you want.

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Featured photo credit: Laura Chouette via unsplash.com

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