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7 Habits You Can Learn From Jeff Bezos and Amazon.com

7 Habits You Can Learn From Jeff Bezos and Amazon.com

The year is 1994. The scene: Jeff Bezos’ parents garage.

While many of us were kicking up our Airwalks with an episode of Friends playing in the background, Bezos was architecting a grand plan that would change the way people shopped forever. He called it the “Everything Store,” a place where, using the as-yet-untapped power of the Internet, people could purchase virtually anything. Twenty years later, the Everything Store makes billions worldwide and goes by the name Amazon.com.

What grew an idea planted in a Bellevue garage into one of today’s most successful businesses? Dedication, innovation, and 7 smart habits that you can use to nurture the success of your own enterprise.

1. Focus on Customers

Jeff Bezos understood early on that the advantage of an online business was in measuring customer behavior. Over the years, Amazon constantly adds features that are aimed of making their customers happy which, in turn, bolsters the company’s sales.

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Look at Amazon.com book reviews, as an example. Despite receiving a scolding from publishers, Amazon encouraged customers to post their thoughts, even if those thoughts were critical or negative. Customers loved sharing their insights and reading others’, too, and now, reviews are one of the best-trusted aspects of the modern e-commerce platform.

Make the core of your business customer satisfaction. Hunt relentlessly for what makes your customers smile, and innovate based on their needs.

2. Practice Frugality

Though not geographically far from the swank, luxuriously-stocked offices of Silicon Valley, Amazon got its start in a simple, functional space in Washington state and operated on a market with minimal margins. Frugality is in Amazon’s very DNA and seems to help the company focus on the most important things: its customers and continuing innovation.

What does frugality mean for Amazon? For starters, employees pay for their own parking tickets, snacks at the office aren’t free, and, when traveling, employees bunk in double rooms. In general, Amazon isn’t a place where staff spend relaxed days brainstorming over coffee. The norm is to work long, hard, and smart, with no compromises on any of the three.

Sometimes success doesn’t require any special conditions. A studied rejection of luxury can make for lean innovations and improve company focus.

3. Make Your Own Rules

What’s an internal meeting without a PowerPoint? Well, at Amazon, it starts with a written argument. Anyone who wants to propose a new idea must first distill his or her thoughts into a 6-page document. Before any decision is made, those involved, including Bezos himself, must take the time to read and dissect it.

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Another rule introduced by Bezos is the Two-Pizza Team: no team should be so big that you couldn’t feed it with two pizzas. According to Bezos, larger groups are less productive, so the company is organized into autonomous units of 10 or fewer that compete for resources (but not pizzas) in their mission to make their customers happier.

Honor organizational outlaws. It’s often the radical or outlandish approaches to daily business that make the most impact.

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    4. Think for the Long Term

    Bezos started Amazon with the long game in mind–a play that meant accepting short term losses that not everyone understood.

    Consider the e-book. When e-books first entered the market, most publishers sold them at prices commensurate to their print editions. Bezos, however, projected that their long-term price would be around 10 dollars and started selling them for 9.99. At first, this decision generated losses of about 5 dollars per e-book, but when the price eventually dropped, Amazon had already become the go-to for e-books. With this surprising strategy, he’d also laid the foundation for one of the company’s greatest successes, the Kindle.

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    Don’t be afraid to make decisions that might be unpopular in the moment but will reap future rewards.

    5. Risk It

    Before that big idea in the Bellevue garage took off, Jeff Bezos had a secure job at a hedge fund. Still, he quit it, set up in his parents’ garage, and poured his savings into making the Everything Store a reality. And it worked.

    Today, Amazon operates on the premise that the risk is worth the reward. This approach has led to flops such as Amazon Auctions, a division that simply couldn’t compete with eBay’s hold on the market, but it’s also spawned Amazon’s wildly successful 1-Click Purchase. To support a culture of initiative and enterprise, Bezos created a “Just Do It” award, conferred to both employees who tried and succeeded, and also to those who tried and failed. The core message is that taking a risk is preferable to being too fearful to move.

    Risks are worth taking. Half the time, you’ll fail, but when that initiative results in a win, it just might be big and bold.

    6. Let the Data Decide

    It might surprise you that Amazon.com started off as a book shop. The initial product selection was no happy accident on Bezos’ part, but rather the result of a long look at hard facts. Books can be shipped without breaking, they’re rarely returned, and they’ll never expire (even if the knowledge therein grows stale). In short, books are the ideal product for e-commerce.

    Every aspect of commerce and customer behavior is eminently quantifiable, so Bezos demands that all decisions be based on that intel. Meetings are not about customer anecdotes, but rather Excel sheets filled with relevant metrics.

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    Before making a call, consult the data. Humans can get it wrong, but numbers never lie.

    7. Stay Hungry

    Never ceasing to learn, evolve, and innovate might be the ultimate ingredient for success. Amazon began with books, but no sooner had they gained a foothold in that market than they conquered music, movies, electronics, and toys. Later came the Kindle, and with it, they won their niche. Even now, there are Amazon services completely under the radar to most consumers. Did you know that Amazon Web Services provides cloud computing services to big businesses, the US government, and even NASA?

    Becoming a viable player in such a variety of different arenas never came from Bezos sitting back, satisfied with the goods already reaped. To the contrary, he believes that there are no products and services Amazon couldn’t sell. Soon, the company will have its own delivery fleet, become a publisher and media company, build smartphones, and perhaps even offer 3D printing services. For Bezos, the future is rife with possibility, opportunity, and inventiveness–and he’s hungry for all that it brings.

    The road to success is paved with dissatisfaction. Never accept the status quo or say, “I’ve done enough.” Instead, keep searching for potential and inciting growth.

    Jeff Bezos’ unique way of thinking long-term and taking smart risks has made Amazon into the company it is today, one that writes its own rules and evolves every minute, not to mention one that rakes in an annual revenue of 75 billion dollars. Take it from Amazon’s founding striver: focus on customers, stay hungry, be frugal, and maybe, take a peep into the garage. If you look past the lawnmowers and buckets of paint, it just might be teeming with potential.

    This piece is based on knowledge from Brad Stone’s The Everything Store: Jeff Bezos and the Age of Amazon.

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    Sebastian Klein

    Sebastian is the co-founder of Blinkist, a serial entrepreneur, consultant, speaker and writer with a passion for management-free organizations.

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    Last Updated on July 10, 2020

    Feeling Stuck in Your Career? How to Break Free and Get Ahead

    Feeling Stuck in Your Career? How to Break Free and Get Ahead

    Have you ever caught yourself in a daydream where you’ve gone for that upcoming promotion, and you’re now the boss at work? Or how about the one where you’ve summoned up all your courage to quit a job where you’re feeling stuck in your career and live your dream instead? Or when you’ve changed career paths to do what really makes you happy?

    Then, you snapped back to reality and realized that you’re not the boss, not living your dream, and not even happy in the career path that you’re on.

    Over the years I’ve worked with hundreds of individuals who’ve told me they feel stuck in their careers, that something had to change for them to break free and be happy, but they lacked the confidence to take that step. My mission is to make sure that nobody feels stuck in their career because of a momentary lapse in bravery that’s dragged on for too long.

    Read on to find out how you can stop feeling stuck in your career, break free, and get ahead at work. .

    Here are my top ten tips for becoming unstuck in your career.

    1. Make Time for You

    If you’re feeling stuck, frustrated, or unhappy with how your career is panning out, the first step is to work out why.

    Maybe you’ve arrived in your current career by accident and haven’t ever made time to deliberately think or plan what you’d love to do and how you’d get there.

    Prioritizing time to think is the first step you need to take to stop feeling stuck and start getting ahead. Book some time into your day where you can have an uninterrupted meeting with yourself. This is your thinking time.

    Work out what makes you happy at work, what doesn’t, and where you might want to go. Decide on the steps you want to take to progress your career in the direction that you want it to take.

    For example, are there training days, evening courses, or online learning that you can do? Have you considered getting a mentor to help you get ahead?

    By booking in a meeting with yourself, it signals it’s important (to you and your colleagues) and also stops others spotting a gap in your day and filling it with a meeting.

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    2. Grow Your Network Before You Need It

    Who you know is more important than what you know for career progression. Don’t wait until you’re feeling stuck in your career to start expanding your networks. Do it now.

    Adam Grant, the author of Give and Take, says you’re 58% more likely to get a new job through your weak ties than through your strong ones. Your strong ties are those in your immediate circle whom you interact with often. Your weak ties are your friends of friends. They move in different circles to you, they know different people, make different connections, and are more likely to introduce you to new and different opportunities[1].

    When I was thinking about setting up my current company, Lucidity, I turned up to every networking event. I drank a lot of coffees with a lot of different people to understand what they did, to ask for advice, to unpick what their problems were, and to look for opportunities for collaboration and connections.

    It paid off because, when I launched my business, I let my network know how I could help them, and soon I had my first clients.

    Pay attention to building and nurturing your networks and focus on how you can add value to other. That’s where your next career opportunity is most likely to come from.

    3. Surround Yourself With People Who Inspire You

    According to Tim Ferriss, “You are the average of the five people you most associate with,” and his associations with different people ebbs and flows depending on what he’s working on and trying to achieve[2].

    For example, if you are trying to be fitter, it’s easier if you hang around with people who love doing exercise–they help you to up your game.

    If you want that promotion, a career change, or to set up your own business, seek out people who are excelling at it already. They’ll have valuable things to teach you about breaking free and getting ahead.

    4. Work on Your Personal Brand

    Jeff Bezos defines a personal brand as “what people say about you when you’re not in the room.” People will talk about you when you are not in the room anyway, so you might as well be deliberate about what you’d like people to say!

    Your personal brand isn’t about pretending to be something you’re not. That can actually keep you feeling stuck in your career. It’s really about being your best “real you.” It’s about owning your strengths and being purposeful about how you want to be perceived by others.

    What do you want to be known for? By being more deliberate about how you want to come across and what you’re looking for in your career, you’ll increase your chance of attracting the right opportunities.

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    Once you’ve given your personal brand some thought, make sure that you show up online. Is your LinkedIn profile up to date? And if you don’t have one, get one. Make sure it communicates what you want to be known for and that it’s consistent with your other social media profiles.

    Try these 5 Steps to Master Networking Skills and Perfect Your Personal Branding.

    5. Be Accountable

    Achieve your career goals faster, and grow and learn by making yourself accountable. Tell other people your goals and a timeline. and have them to hold you accountable.

    For example, you might want to get a promotion by the end of the year, have decided the sector you want to move to by the end of the month, or have got your new business idea before the next pay day. Whatever your ambitions are, you can tell a friend or a colleague, or share this with a mentor or a mastermind group.

    When we tell other people our goals and intentions, they hold us accountable, and we are more likely to make progress faster.

    6. Make Sure Your Values Are Aligned With Your Company’s

    All the professional development, goal setting, and networks in the world won’t make you happy if you’re working for a company that ultimately has opposing values to yours.

    Figure out what’s important to you in a job. For example, does your company’s product help people live a better life? Do you feel strongly about your company’s ethics and social responsibility? Does the company culture allows employees to be themselves and shine? Or maybe flexible working and more holidays for employees with families is where your heart is?

    Some companies put their employees well-being at the core of their business; others put profits first. If you feel that your values don’t match the core values of your employer, it could be a reason why you’re feeling stuck in your career and unhappy.

    It’s important to work through this and identify whether it’s the job that is not right for you, or if it’s a great job but the organization or sector is wrong for you.

    7. Get out of Your Comfort Zone

    Your comfort zone is your safe place. For any change to happen, you have to step out of your comfort zone.

    It’s actually much easier not to change anything and to keep grumbling on about how you’re stuck and unhappy in your career than to step outside of your comfort zone to address the fearful unknowns associated with change. It’s part of human nature that we’d put up with the devil we know rather than risk the devil we don’t.

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    This is true even if the devil we know is a boring, unfulfilling job because we’re wired to think that making a change to find a better option might actually leave us worse off.

    If you feel stuck, it might be that your confidence has got the better of you.

    To get ahead at work, start taking small steps outside of your comfort zone. Consider what you’re scared of that is stopping you from making a change. Then, tackle that in small steps.

    For example, if you know that to move into the job you want, you’ll have to do more public speaking, but public speaking terrifies you so much it’s stopping you from going for the job, then start small to build your confidence. You can speak up more in team meetings, then slowly build from there.

    You might also choose to set up or be part of a specific group. One of my clients, who found that confidence was holding her team back in achieving work goals, set up a “get out of your comfort zone club,” where they challenge and support each other to build their confidence by regularly leaving their comfort zones.

    8. Learn to Embrace Failure

    Failure is part of life. A New York University study found that children learning to walk averaged 2,368 steps and fell 17 times an hour[3]. Failure is simply the natural path to success.

    The truth is that we don’t get everything right the first time. We fail, we learn, we pick ourselves up, and we try again.

    In my experience, it’s common that whilst the theory of learning from failure is supported, the reality of being open about failures to enable personal learning is much harder to achieve.

    We don’t like to admit that we’ve failed. We have a fight or flight response to failure. It’s a normal gut reaction to ask ourselves: “Will I get away with it if I don’t tell anyone?” We are fearful of criticism, of losing face in front of others, or even being fired for failure.

    However, if you’re going to stop feeling stuck in your career, you must be open to learning from failure.

    Reframe failure by viewing everything as an experiment because you can’t have a failed experiment—you just learn whether something works or not. Think of Edison inventing the lightbulb, when he said:

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    “I’ve not failed. I’ve just found 10,000 ways that won’t work.”

    9. Build Your Resilience

    Resilience is the ability to tackle difficulties and setbacks, to bounce back, regroup, and to keep going.

    Getting unstuck in your career, taking a different path, and achieving the results you want will take resilience. Having resilience is also the capacity to choose how you respond to the unexpected things that life throws your way and adapt and thrive in times of complex change.

    Given that the world we live in is in constant flux, and the only thing that is certain is uncertainty, the ability to adapt and bounce back is an important life skill, as well as a career skill.

    In her book Grit: The Power of Passion and Perseverance, Angela Duckworth’s research shows that when measuring success, the ability to persevere beats talent every time.

    Learn more about how to build resilience in this guide: What Is Resilience and How to Always Be Resilient (Step-By-Step Guide)

    10. Ask for Help

    It can be hard to ask for help, as it can make us feel vulnerable.

    No one person can be expected to have all the answers. That’s why we need a group of people that we can go to for help, people who can pick us up when we have setbacks and also help us to celebrate success.

    My advice is to be deliberate about creating your group. You can do that with a tool called a “Me Map”:

    1. Write down all the things that you might need support with, like help with career progression, interview practice, making new connections, talking through business plans, learning from failure, etc.
    2. Next to each thing, write the names of the people you go to when you need that particular thing.
    3. Make sure you get in touch and regularly connect with them.

    Final Thoughts

    You can stop feeling stuck in your career, break free, and get ahead at work by applying the tips in this article. Start small by incorporating three new things in your first week, and then adding more as your comfort zone and capacity expands.

    Remember, no matter how stuck you feel, it’s never too late to make a change and land the career that you truly want.

    More Tips to Stop Feeling Stuck in Your Career

    Featured photo credit: NEW DATA SERVICES via unsplash.com

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