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10 Hacks to Turn Customer Engagement Into Actionable Actions

10 Hacks to Turn Customer Engagement Into Actionable Actions

These days, engaging with customers isn’t always enough to turn them into paying customers. Because they are able to do their own research on companies easily with the Internet, more and more people are becoming savvier about where their money is going. So, you need to come up with ways to be even more engaging with customers, and really get to know them. Some of the best customer engagement examples come from those who take the time to get to know what their customers want, need, etc., and really work hard to give them what they want and need. With this in mind, here are 10 hacks that will help turn customer engagement into actions.

1. Total Support

Your entire team should be involved in customer support. Not only does this keep them informed about everything that is going on, they will also be getting to know your customers, and it will feel more like a family business.

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2. Offer Free Trials

One way to get customers to upgrade is to offer free trials of upcoming products. But, you need to do this the right way, so you aren’t just giving away a bunch of free stuff and getting nothing in return. Find out what they need, offer a way to help, and then work on building a relationship, and offer a free trial.

3. Get Power Users Involved

Some users really want to get involved with your company, and they are very engaged. Let them get involved because it is advantageous to both parties. It is especially good during product launches. Give them a sneak peek, and let them start talking about things.

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4. Make it Easy for Customers to Tell Their Stories

Use software that is easily accessible, so customers can make comments, tell their stories, etc. The easier it is for them, the more likely they are going to be to engage.

5. Customer Development Processes

It is important for all companies to have a process for their customer development that they put into practice regularly. No matter how big a business is, there are always going to be times when customer concerns need to be dealt with.

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6. Set Up Webinars

Set up webinars for your customers that cover things they are interested in (and hopefully that are related to your business). They are going to see that you care about their interests, and that you can help them. This is going to help entice them to do business with you.

7. Create Custom Content

Generalized content just isn’t going to cut it in this day and age. To interact with your customers, you need to create content that is customized to them. The more content you give them that they want and need, the more apt they will be to work with you later.

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8. Send In-App Surveys

Surveys are a great way to find out what people really think of your business and your products or services. In-app surveys are a great way to send out surveys to customers that don’t have to be de-prioritized.

9. Deal with Negative Feedback

Not all feedback is going to be good, and you need to learn to deal with it in a way that you can turn it into something positive. Never take it personally. It’s not about you. Respond immediately, be patient, check user profiles, apologize, etc.

10. Use Social Media as a Tool

Social media can be a great tool for engaging customers. Don’t just use it to have a business page and advertise. Find ways to take advantage of social media, and interact with your customers. This is going to help them see your company as one with a face, and they will be more apt to engage and give your business what it needs.

Featured photo credit: Carlos Muza via unsplash.com

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Jane Hurst

Writer, editor

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Last Updated on November 12, 2020

13 Science-Backed Ways to Improve Your Memory

13 Science-Backed Ways to Improve Your Memory

Life is made up of memories, what you have seen, heard, and done. Every bit of information you take in is only useful if you can remember it at the right time. How can you improve memory and ensure information is there when you need it?

There are many scientific theories and observations on how memories work. These theories provide us with an understanding of how feelings, routine, context, and recollection affect our memories. Here are some tips backed by scientific insights for improving memory.

1. Method of Loci

Method of Loci is a popular mnemonic technique that helps you recollect a large amount of information.[1] It works by utilizing your spatial and navigational skills as you envision your memories as part of a geographical entity. This is the technique that the famous fictional detective Sherlock calls the Mind Palace.

memory techniques loci

    This method is extremely useful when you are preparing for a speech or an exam[2]. Here is how you can make use of it:

    • Visualize a space you are most familiar with. It could be your home, your favorite park, or your school.
    • Construct the rooms, shelves, furniture, and everything inside it in your mind.
    • Imagine yourself keeping the items you want to remember in each of the rooms or in/on/around specific objects.
    • Next time you want to remember something, walk through room by room to recall what you placed there.

    Repeating this exercise has proven to be a great way to improve memory and remember loads of information with ease.

    You can learn more about this method in this article: How to Build a Memory Palace to Remember More of Everything

    2. Acronyms

    Acronyms are proven to be very effective in memorizing a group of words. Research has shown that our brains are better at retrieving things when we associate meaning to them.[3] This is why recollecting a single meaningful word or phrase is easy compared to trying to remember a list of words.

    For instance, to memorize the directions on the compass, you can use the acronym NEWS (North, East, West, and South); or, when you want to remember the Great Lakes basin, you can make us of the acronym HOMES (Huron, Ontario, Michigan, Erie, Superior), etc.

    Make up your own acronyms to the list of things you want to remember. All you need to do is list the things that you want to memorize and arrange them in an order such that the first letter of each word spells a real word.

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    3. Rhyming

    There is a reason why rhymes are still a popular way to teach kids. Our brains are great at acoustic encoding, which means breaking down sound structures.[4] We can easily remember stuff when they sound similar.

    The peg method can help you out. You first need to memorize the list in the exact order given below:

    one = bun

    two = shoe

    three= tree

    four = door

    five = hive

    six = sticks

    seven = heaven

    eight = gate

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    nine = vine

    ten = hen

    After you have memorized this list, now connect the first word to bun, second word to shoe, and so on. This will help you in making a memorable connection.

    Another way is to construct rhymes on the information you want to remember. For instance, if you want to remember that Mr. Jones runs a real-estate business, you can remember him with a rhyme:Mr. Jones from Homes.

    Although this may seem a bit weird and funny, this method will help you to improve memory overall.

    4. Linking

    This is a useful technique to help you stay sharp in many everyday scenarios, like remembering shopping lists. This is a visualization and association technique where you associate meaning to visual imagery. However, it is important to ensure that the images stored in your mind are as vivid as possible.

    For instance, if you want to remember a set of items, just link them up in a story. Let’s say that you want to remember the South England countries: Avon, Cornwall, Devon, Dorset, Gloucestershire, Hampshire, Somerset, Surrey, and Wiltshire.

    You can link all these countries in the form of a story to improve memory. An AVON lady is looking for a house. She is sweating and thirsty due to high SUMMER (Somerset). Along the way, she came across a giant CORN (Cornwall), but it is about to WILT (Wiltshire), etc.

    5. Chunking

    Very few people bother to remember phone numbers by heart nowadays. But what if you lose your contacts and need a way to recollect those long numbers? This memory technique will be handy in those situations.

    Chunking is basically breaking down the information into smaller pieces that are easy to remember. Start with a small number, say 379372518. Break it to three chunks 378 372 518. Improve your skills every day by trying to remember more numbers this way.

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    6. Write It Down

    Writing stimulates your reticular activating system (RAS).[5] So whenever you are trying to learn something and improve memory, try writing it down. Review what you have written and test yourself.

    You can also hand draw memory maps to further develop your memorization power.

    7. Be Busy

    Repeat all your brain exercises regularly and keep testing yourself to get better. A recent study revealed that our brain needs to be busy to keep itself fit as well.[6]

    Test yourself repeatedly if you want to retain the correct information for the longest time.

    Take walks or indulge in some physical activities as well. Research shows that healthy people who exercise regularly have better memories than those who don’t.

    8. Give Yourself a Good Sleep

    Sleeping is very much necessary if you want to improve memory. A tired body that lacks sleep will not be able to recollect or retain information effectively. Rest well and make sure your body and mind are rejuvenated every day.

    Furthermore, studies show that a lack of sleep can increase risk factors for Alzheimer’s disease[7]. Do your body and mind a favor and get a good night’s sleep as often as possible.

    9. Eat Healthy

    Try to include more memory-boosting fruits and vegetables into a healthy diet to improve memory. A study conducted by Harvard medical school backs this as well. Scientists believe that the antioxidants and vitamins from vegetables and fruits help to reduce oxidative stress in the brain and help battle age-related memory issues.[8]

    Learn about the brain foods you should include in your diet: 12 Best Foods That Improve Memory and Brain Health

    10. Play Video Games and Brain Training Apps

    Now here is a fun way to improve memory. Playing video games may not seem the best way to study for an exam, but regular video game playing can actually improve certain memory-associated regions of the brain. Studies have shown that video games helps in total knowledge recall and can reduce dementia risk.[9]

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    Considering the benefits, maybe you can make brain training apps a regular pastime or something to do on your breaks.

    11. Think of the Ways in Which Things Relate to You

    According to a recent research, you can boost your memory considerably by contemplating why the information is important to you.[10] This signals your brain to convert the short-term memories into long-term ones, thus helping you remember effortlessly.

    12. Exercise Regularly

    You might not see this coming, but people who exercise daily, whether it be leisurely walking or long-distance running, have better memories when compared to their counterparts who do no physical activity.[11]

    If you’re really interested in learning how to improve memory, shoot for aerobic exercises to reduce cognitive decline and increase blood flow.

    13. Pay Attention to Essence

    Although practice makes perfect, this might not necessarily be true when it comes to boosting memory. Scientists have found that while repetitive practice could help you in remembering things, you might miss out on the bigger picture.[12]

    Do you remember that one presentation when you memorized everything by heart without giving much thought to it? What happened next? Someone interrupted in the middle, and you were not able to recall information after.

    Thus, rote repetition will not do any good. You need to complement repetition through a proper understanding of the finer details.

    The Bottom Line

    Sharpening your memory is not rocket science. All you need to do is follow the fun and simple ways mentioned above to improve memory, and eat right to boost your brain health!

    For more tips on boosting your memory, check out the following video:

    More on How to Improve Memory

    Featured photo credit: Thought Catalog via unsplash.com

    Reference

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