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10 Hacks to Turn Customer Engagement Into Actionable Actions

10 Hacks to Turn Customer Engagement Into Actionable Actions

These days, engaging with customers isn’t always enough to turn them into paying customers. Because they are able to do their own research on companies easily with the Internet, more and more people are becoming savvier about where their money is going. So, you need to come up with ways to be even more engaging with customers, and really get to know them. Some of the best customer engagement examples come from those who take the time to get to know what their customers want, need, etc., and really work hard to give them what they want and need. With this in mind, here are 10 hacks that will help turn customer engagement into actions.

1. Total Support

Your entire team should be involved in customer support. Not only does this keep them informed about everything that is going on, they will also be getting to know your customers, and it will feel more like a family business.

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2. Offer Free Trials

One way to get customers to upgrade is to offer free trials of upcoming products. But, you need to do this the right way, so you aren’t just giving away a bunch of free stuff and getting nothing in return. Find out what they need, offer a way to help, and then work on building a relationship, and offer a free trial.

3. Get Power Users Involved

Some users really want to get involved with your company, and they are very engaged. Let them get involved because it is advantageous to both parties. It is especially good during product launches. Give them a sneak peek, and let them start talking about things.

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4. Make it Easy for Customers to Tell Their Stories

Use software that is easily accessible, so customers can make comments, tell their stories, etc. The easier it is for them, the more likely they are going to be to engage.

5. Customer Development Processes

It is important for all companies to have a process for their customer development that they put into practice regularly. No matter how big a business is, there are always going to be times when customer concerns need to be dealt with.

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6. Set Up Webinars

Set up webinars for your customers that cover things they are interested in (and hopefully that are related to your business). They are going to see that you care about their interests, and that you can help them. This is going to help entice them to do business with you.

7. Create Custom Content

Generalized content just isn’t going to cut it in this day and age. To interact with your customers, you need to create content that is customized to them. The more content you give them that they want and need, the more apt they will be to work with you later.

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8. Send In-App Surveys

Surveys are a great way to find out what people really think of your business and your products or services. In-app surveys are a great way to send out surveys to customers that don’t have to be de-prioritized.

9. Deal with Negative Feedback

Not all feedback is going to be good, and you need to learn to deal with it in a way that you can turn it into something positive. Never take it personally. It’s not about you. Respond immediately, be patient, check user profiles, apologize, etc.

10. Use Social Media as a Tool

Social media can be a great tool for engaging customers. Don’t just use it to have a business page and advertise. Find ways to take advantage of social media, and interact with your customers. This is going to help them see your company as one with a face, and they will be more apt to engage and give your business what it needs.

Featured photo credit: Carlos Muza via unsplash.com

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Jane Hurst

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Last Updated on September 10, 2018

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

Overcoming The Pain Of A Breakup: 3 Suggestions Based On Science

We thought that the expression ‘broken heart’ was just a metaphor, but science is telling us that it is not: breakups and rejections do cause physical pain. When a group of psychologists asked research participants to look at images of their ex-partners who broke up with them, researchers found that the same brain areas that are activated by physical pain are also activated by looking at images of ex-partners. Looking at images of our ex is a painful experience, literally.[1].

Given that the effect of rejections and breakups is the same as the effect of physical pain, scientists have speculated on whether the practices that reduce physical pain could be used to reduce the emotional pain that follows from breakups and rejections. In a study on whether painkillers reduce the emotional pain caused by a breakup, researchers found that painkillers did help. Individuals who took painkillers were better able to deal with their breakup. Tamar Cohen wrote that “A simple dose of paracetamol could help ease the pain of a broken heart.”[2]

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Just like painkillers can be used to ease the pain of a broken heart, other practices that ease physical pain can also be used to ease the pain of rejections and breakups. Three of these scientifically validated practices are presented in this article.

Looking at images of loved ones

While images of ex-partners stimulate the pain neuro-circuitry in our brain, images of loved ones activate a different circuitry. Looking at images of people who care about us increases the release of oxytocin in our body. Oxytocin, or the “cuddle hormone,” is the hormone that our body relies on to induce in us a soothing feeling of tranquility, even when we are under high stress and pain.

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In fact, oxytocin was found to have a crucial role as a mother is giving birth to her baby. Despite the extreme pain that a mother has to endure during delivery, the high level of oxytocin secreted by her body transforms pain into pleasure. Mariem Melainine notes that, “Oxytocin levels are usually at their peak during delivery, which promotes a sense of euphoria in the mother and helps her develop a stronger bond with her baby.”[3]

Whenever you feel tempted to look at images of your ex-partner, log into your Facebook page and start browsing images of your loved ones. As Eva Ritvo, M.D. notes, “Facebook fools our brain into believing that loved ones surround us, which historically was essential to our survival. The human brain, because it evolved thousands of years before photography, fails on many levels to recognize the difference between pictures and people”[4]

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Exercise

Endorphins are neurotransmitters that reduce our perception of pain. When our body is high on endorphins, painful sensations are kept outside of conscious awareness. It was found that exercise causes endorphins to be secreted in the brain and as a result produce a feeling of power, as psychologist Alex Korb noted in his book: “Exercise causes your brain to release endorphins, neurotransmitters that act on your neurons like opiates (such as morphine or Vicodin) by sending a neural signal to reduce pain and provide anxiety relief.”[5] By inhibiting pain from being transmitted to our brain, exercise acts as a powerful antidote to the pain caused by rejections and breakups.

Meditation

Jon Kabat Zinn, a doctor who pioneered the use of mindfulness meditation therapy for patients with chronic pain, has argued that it is not pain itself that is harmful to our mental health, rather, it is the way we react to pain. When we react to pain with irritation, frustration, and self-pity, more pain is generated, and we enter a never ending spiral of painful thoughts and sensations.

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In order to disrupt the domino effect caused by reacting to pain with pain, Kabat Zinn and other proponents of mindfulness meditation therapy have suggested reacting to pain through nonjudgmental contemplation and acceptance. By practicing meditation on a daily basis and getting used to the habit of paying attention to the sensations generated by our body (including the painful ones and by observing these sensations nonjudgmentally and with compassion) our brain develops the habit of reacting to pain with grace and patience.

When you find yourself thinking about a recent breakup or a recent rejection, close your eyes and pay attention to the sensations produced by your body. Take deep breaths and as you are feeling the sensations produced by your body, distance yourself from them, and observe them without judgment and with compassion. If your brain starts wandering and gets distracted, gently bring back your compassionate nonjudgmental attention to your body. Try to do this exercise for one minute and gradually increase its duration.

With consistent practice, nonjudgmental acceptance will become our default reaction to breakups, rejections, and other disappointments that we experience in life. Every rejection and every breakup teaches us great lessons about relationships and about ourselves.

Featured photo credit: condesign via pixabay.com

Reference

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