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Published on June 12, 2020

What Leaders Can Learn from Amazon’s 14 Leadership Principles

What Leaders Can Learn from Amazon’s 14 Leadership Principles

If you’re a leader, you’ve likely heard of Amazon’s 14 leadership principles. If you haven’t, now’s the time to the look into it. What exactly can you learn from those leadership principles? A lot. 

It’s difficult to go wrong with being a leader who is obsessed over customers, thinking long-term, and embracing new challenges even if the task isn’t “their job,” finding ways to simplify, recognizing talent and developing them, along with thinking big.

What if I told you these qualities are only a handful of principles implemented by Amazon. Clearly, Amazon isn’t your average organization, especially in what they do best: lead. No wonder the Wall Street Journal has labeled Amazon America’s CEO factory[1]

Forbes contributor Peter Cohan believes that Amazon is the world’s best business[2]. He goes further and states that “Amazon has a sustainable competitive advantage.” Amazon has an efficient supply chain able to handle and fulfill orders with ease yet maintains a stellar level of customer support, he adds.

Remarkable, isn’t it?

Associate Editor for the Leader To Leader magazine, Peter Economy, goes further to say that Amazon’s 14 leadership principles can help a business to achieve remarkable success[3] because Amazon’s DNA has a desire to innovate and deliver results and earn customer trust in the process.

In this article, you will learn how leaders can leverage Amazon’s 14 leadership principles[4] to become better leaders themselves and act as a catalyst in their organization.

What Are Amazon’s 14 Leadership Principles?

According to Amazon’s website, they are:

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1. Customer Obsession

Amazon pays attention to other retailers, but they obsess over their customers. Customer trust is important to Amazon’s leadership.

2. Ownership

Amazon encourages its employees to act like leaders. The team needs come second to the needs of the organization at large.

3. Invent and Simplify

It’s an expectation for Amazon employees to invent and simplify. Being misunderstood is part of the process of greatness for them.

4. Are Right a Lot

Amazon looks to hire leaders with diverse perspectives, with good judgement and instincts.

5. Learn and Be Curious

Improvement and exploration is encouraged.

6. Hire and Develop the Best

In short, Amazon recognizes exceptional talent and creates mechanisms to discover the very best.

7. Insist on the Highest Standards

Amazon insists on continuously raising the bar in order to achieve a sustainable degree of excellence. Problems are solved ahead of time and are rarely repeated.

8. Think Big

Leaders are encouraged to create and think outside the box.

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9. Bias for Action

Risk-taking and speed is encouraged by leaders at Amazon.

10. Frugality

Accomplishing more with less is Amazon’s way of constantly reinventing their operation and increasing their rates of self-sufficiency.

11. Earn Trust

Treating others with respect, speaking their minds, and listening are three ways in which Amazon builds trust in their organization.

12. Dive Deep

Amazon’s leaders are detail oriented and pay close attention to the reaction between the actual numbers and anecdotal data.

13. Have Backbone; Disagree and Commit

Disagreement is welcomed. Social cohesion isn’t a practice that Amazon leaders adopt.

14. Deliver Results

Amazon leaders are expected to always rise to the occasion.

How to Put the Leadership Principles into Practice

In order to develop your leadership skills, experiment with the following combination of Amazon principles and pay attention to which one works best for you in your organization.

1. Think Big, Create, and Simplify

Albert Einstein once said, “Creativity is more important than knowledge.”

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When I served as an Interim Department Chair at Jackson State University, we were able to create a document arguing for why the department needed to be a school of journalism and media studies in the state through a “think big” mentality and simplification of delivery. We made it simple for the Institutions of Higher Learning (IHL) of Mississippi, which is the governing body that approves and rejects proposals for turning departments into schools and more, to understand our petition by taking out language complexity yet showing a bold proposal for the creation of the third school of journalism.

Six months after our petition was submitted to IHL, the department was approved to start operations as a “school” by the organization. By thinking big and creating a simple yet persuasive document with hard data proved to be effective in the creation of a new school of journalism in the south.

By applying the same tactics in your organization, you can leverage these principles to achieve your own success and create something new.

2. Invent, Earn Trust, Deliver Results

Great leaders invent, earn trust, and deliver results. Ford invented the assembly line in 1913 and changed the way we produce cars today. Percy Spencer revolutionized our society by introducing the microwave oven in 1946. Jonas Salk invented a vaccine that reduced the number of polio cases in the world from a bit over 28 thousand a year in 1955 to 22 in 2017. More recently, Apple invented a tech gadget that can make phone calls, surf the internet, take photos… they called this device ”the iPhone” in 2007. We can now print in three dimensions with 3D printing, thanks to invention!

It’s no accident that many of us drive Ford cars, have a microwave in our homes, don’t have polio, have an iPhone, and perhaps own a 3D printer. Leaders who invent eventually earn trust if they deliver the results promised. As a leader, you must do the former religiously.

In 2010, my wife and I decided to invent a company called “I Do Therapy.” It is still a company that offers massage therapy services in a post industrial northern town in Pennsylvania. Our actual invention wasn’t the techniques that my wife used to treat clients with head and body aches but a completely new system of customer service that allowed everyone to get a massage for a reasonable price in a luxury spa environment — “I Do Therapy: For EVERYbody.”

Our innovation was our strategy. We invented our way of doing business that was foreign in that town. We ended up earning the trust of a large number of townspeople because we delivered what we promised. Three years after I Do Therapy’s inception and almost 300 clients in our books, we sold the business for a profit in 2015.

The business lives by its name and is still operational to this day.

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3. Frugality, Ownership, and Curiosity

Jeff Bezos once said, “Frugality drives innovation just like other constraints do.” I want to start this section with this quote because I’ve seen the former working wonders in a recent organization that I lead here in Tennessee.

Although my presidency at the Cleveland Media Association (CMA) has been cut short due to a recent job offer, CMA is now in much better shape financially because of my insistency on frugality. At the beginning of this year, I inherited an organization with a very low cash position. Under my leadership, the board immediately took a look at our fixed expenses, membership, and resources, and in a semi-crisis mode, we decided to reinvent our operation and cut non-essential expenses in order to bring the organization to a better monetary position.

In a period of a few months, new members joined our organization and old members renewed their yearly memberships. The organization now has a healthy cash position and is growing again. The thought process I used to bring back organizational stability was literally based on Amazon’s 14 leadership principles.

By encouraging an enthusiastic VP and other members of the executive leadership team to be curious about operating to capacity and by looking at CMA as something bigger than ourselves, we found a solution to our financial challenges and helped the organization to get on its feet gain. Through an exploration of possible ideas and curiosity, CMA is a better organization now than yesterday.

We were able to accomplish more with less with our diversity of perspectives.

Final Thoughts

Amazon didn’t become a Fortune 5 company by accident. The leadership principles introduced by Jeff Bezos has made amazon.com what it is[5].

“You can’t solve today’s problems with yesterday’s solutions,” said Einstein[6].

Leaders have much to learn from Amazon. Focusing on the customers’ needs, encouraging invention, creativity and simplification, along with the need to be frugal and develop trust are a must in the current landscape of our modern economy. Thinking big, developing curiosity, and allowing a team member to disagree freely are principles that should be incorporated into every organization.

Higher standards emerge from such principles, and success follows the results. Amazon’s 14 leadership principles will make you into a stronger leader if you take the time to implement them.

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Featured photo credit: Perry Grone via unsplash.com

Reference

More by this author

Dr. Luis C. Almeida

Department Chair

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Last Updated on February 17, 2021

50 Ways to Increase Productivity and Achieve More in Less Time

50 Ways to Increase Productivity and Achieve More in Less Time

If you feel like you don’t have enough time to do everything you want to do, maybe it’s time to check-in with your time management skills.

No one is born to be very good at time management, so that’s okay if you think you’re bad in it. But everyone can learn to boost their productivity and achieve more!

Here are 50 ways to increase productivity and add hours to your day.

1. Set a Timer

Estimate the time you need to tackle different tasks and set a timer for each of your tasks. How you go about this is up to you as there are many different ways. There is the Pomodoro technique where you focus on a task for 25 minutes followed by a five minute break afterwards.

In the event that you have a task that will take much longer than that, you can consider one of the many timer-based apps. One that comes to mind is Clockify. It’s used for freelancers and entrepreneurs alike, however it’s a good way to be setting yourself a timer. It provides reports and you can serve as a project manager of sorts too. Best of all, it’s free.

2. Eliminate All Distractions

Distractions include the phone, email notifications and having multiple web browsers open on the desktop. Just as it’s important to be organized offline, it’s key to have things organized online as well. This free guide End Distractions And Find Your Focus is a good tool to help you. With this guide, you’ll learn how to get rid of distractions and boost productivity. Grab your free guide here.

You can also learn more on how to get rid of all distractions in this guide: How to Focus and Maximize Your Productivity (the Definitive Guide)

3. Listen to Music That Boosts Productivity

Distractions should be avoided, but sometimes a bit of music in the background can help you focus.

Of course, it doesn’t need to be heavy rock music, but a bit of Beethoven may do you some good.

Here’s a complete guide to help you pick the right music for better productivity: How To Maximize Your Productivity With Music: A Complete Guide

4. Find Meaning in What You Do (And Love What You Do)

Enjoying what you do is the ultimate way to increase your productivity.

If you aren’t sure what you love doing yet, don’t worry. Leo Babauta has some unique ways to help you: How to Find Your Passion

5. Prioritize your tasks ahead of time.

By listing your tasks in order of importance, you can make sure that you finish all of your most important tasks during the day.

Learn a unique technique to Prioritize Right in 10 Minutes and Work 10X Faster.

6. Batch Similar Tasks into a Single Batch.

Tasks like blog writing, phone calls, email and errands can be grouped into a single batch. You will save time by completing similar tasks in one session. One way to help you with organizing all of those things is through the app Todoist. It’s an easy and simple way for you to plan out your day, set reminders, and group all of your most important tasks in a convenient spot.

7. Complete Your Most Dreaded Tasks First Thing in the Morning.

Whichever activity you are dreading the most is probably the one you need to complete first thing in the morning.

Many people tend to check emails in the morning because after checking a list of emails, they feel fulfilled. But that’s just an illusion of having achieved more.

Doing simple tasks like checking emails first in the morning is bad for you. Instead, do the difficult tasks because you have more energy in the morning to tackle them!

8. Reward Yourself for Finishing a Big Task

To stay motivated for whatever you do, reward yourself every now and then.

Keep track of your small wins and milestones and celebrate them. So whenever you struggle about your progress, you see how far you’ve come!

Find out more about this 2-Step Approach to Self-Motivation: Track Small Wins and Reward Yourself.

9. Don’t Multitask

Research has shown that multitasking is not productive. If you think you can multitask, think again.

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For optimum productivity, focus on one thing at a time.

10. Step Away from the Computer

The Internet has become one of the number one distraction. To increase your productivity, try to do as much of your work offline as possible.

I do this a lot when I try to brainstom new ideas and have found it to be very beneficial to simply unplug.

11. Use Focus Tools

Make good use of apps and technology to help you remove distractions.

Here’re 18 Best Time Management Apps and Tools to help you stay focused. This way, you’re not distracted by the web, e-mail, or IM.

Also, join the free Fast-Track Class – Overcoming Distraction, and you’ll learn the one simple method to work even when you’re surrounded by distractions. Join the free session now!

12. Just Start

Often times, starting is the hardest part. People tend to wait for the perfect time with perfect condition to start. But there’s no perfect condition.

Once you get going, you will quickly get into a rhythm that could last for hours.

13. Find out Your Productive Hours

Everyone has a certain time of the day in which they are more productive than others. For me, it’s the morning.

Find out when your prime time is for productivity and optimize your work schedule accordingly.

14. Keep a Notebook and Pen on Hand at All Times

This way, you can write down your thoughts, to-dos and ideas at any time. The key is to get everything out of your head and onto paper. Your subconscious mind won’t be reminding you about it every other second. Another consideration is getting the app Evernote. Not only does this save you on ink and paper, Evernote is a convenient place for you to jot down notes and thoughts and then share them with the team. In certain circumstances, this can prove useful if you’re the type of person that has a lot of ideas that you want to share.

15. Write a Blog to Chronicle Your Own Personal Development and Achievements

The blog keeps you accountable and always working towards self improvement and personal growth.

When you write down all the small achievements you’ve been having, you’re also more motivated to move forward.

And you know what, this is how I started Lifehack too! What also helped me in starting Lifehack is WordPress, which allows people to set up a website for free. WordPress has simplified a lot of the process of building a site to the point that virtually anyone can build a website now.

16. Write out a To-Do-List Each Day

I like to plan my day the night before. This way, I can get started on my most important tasks as soon as I wake up. The Full Life Planner is a nice tool to help you organize your days and get things that matter done. Check out the planner here and start to plan your day ahead easily!

Make sure you don’t make any of these common to-do-list mistakes!

17. Write Your Most Important Tasks and To-Dos on a Calendar.

The key to good time management is knowing where to be and what to be doing there at any given time. Effective calendar management goes hand in hand with good task list management.

Learn here How to Use a Calendar to Create Time and Space.

18. Reflect on Your Productivity Constantly

As you go throughout your day, repeatedly ask yourself:

“Am I currently making the best possible use of my time?”

This one simple question can be an excellent boost to your productivity.

19. Get up Early Before Anyone Else

I know it could be difficult for some to wake up early in the morning but nothing beats a quiet house!

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Here’s How to Start Your Day at 5:00 AM and some Simple Things Early Risers Do to make waking up early easier.

20. Get Plenty of Sleep

When you work online, sleep can become a long lost memory. However, it’s important to get plenty of sleep so that your working hours can be as productive as possible.

Try out this night routine which I highly recommend for productivity: The Ultimate Night Routine Guide: Sleep Better and Wake Up Productive

21. Exercise

Research has shown that midday exercise boosts productivity and morale in the workplace.

Take a short walk at lunch or do some simple stretches during your break to maximize your productivity.

Here I have some exercises recommendations for you:

22. Outsource as Much as Possible

If you want to achieve more in less time, learn to delegate or outsource work. Here are just a few of the companies that will help you outsource your everyday tasks:

Also, read this guide to learn how to delegate effectively: How to Delegate Work (the Definitive Guide for Successful Leaders)

23. Set Some Exciting Goals

Without worthy goals, you will never be motivated to get things done.

Set goals that are challenging and achievable. The best goal setting framework is a SMART goal. That said, there are other tools that can help you out as well. For example, The Dreamers’ Guide To Reaching Your Goal is a great guide to help you set and reach goals effectively. Grab your free guide and learn how to make your goals happen this year!

24. Tell Other People About Your Goals

When you tell others about your goals, you will instantly be held accountable.

25. Listen to Podcasts

Listen to educational podcasts or audio books while you’re driving to work, cleaning the house, exercising, or cooking dinner.

Audio learning has the power to add hours to your day. Not to mention, your cranium is sure to thank you for it.

Some recommendations for you: 11 Podcasts To Inspire Yourself

26. Read David Allen’s best-selling book Getting Things Done

This is one of the most important productivity books you will ever read. Read it, apply the tips in your daily lives and get more things done.

Here’re more great books about productivity too: 35 Books on Productivity and Organizational Skills for an Effective Life

27. Learn to Speed Read

When you can read faster, you will read and learn more! Check out these 10 Ways to Increase Your Reading Speed.

You can also make use of the app OutRead to help speed up your reading speed!

28. Learn to Skip When You Read

When you’re reading a book, just read the parts that you need and skip the rest. But you have to read with a purpose.

Learn how to make it work here: How to Read 10X Faster and Retain More

29. Focus on Result-Oriented Activities

Pareto’s law (also known as the 80 20 rule) states that 80% of the outputs result from 20% of the inputs. This means that 20% of our actions result in 80% of the results.

We must find the 20% that is creating the 80% of our desired outcomes and focus solely on those activities.

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30. Take a Break

You can’t always be working at optimum productivity. Instead, you should shoot for working in short bursts at your most productive times.

31. Start a Polyphasic Sleep Schedule

What is polyphasic sleep?

Polyphasic sleep is a sleep pattern specification intended to compress sleep time to 2-5 hours daily.[1] This is achieved by spreading out sleep into short (around 20-45 minute) naps throughout the day. This allows for more waking hours with relatively high alertness.

While you can learn more about it here, you’re recommended to take some naps during the day to recharge your energy too.

32. Learn to Say “No”.

We can’t do everything and therefore we must learn when to say no in order to save our sanity.

Learn the Gentle Art of Saying No from Leo Babauta.

33. Go on an Information Diet

Most of the world lives on information overload. We must eliminate mindless Internet surfing.

Stop reading three different newspapers a day and checking your RSS feeds multiple times a day. Otherwise, you’ll never get anything done.

The key is to limit yourself only to information that you can immediately take action on. Here’re some simple tips you can try: 10 Simple Productivity Tricks To Manage Overloaded Information

34. Organize Your Office

The piles of paper around your desk can be a huge barrier on your productivity. Optimize your time by organizing your office, setting up a system and dumping the junk.

Check out these 21 Tips to Organize Your Office and Get More Done and 20 Easy Home Office Organization Ideas to Boost Your Productivity.

35. Find a Mentor

By modeling after those who have already achieved success, you will save yourself a lot of time and energy.

A good mentor is hard to find, so here’s a guide to help you: What to Look for in a Mentor

36. Learn Keyboard Shortcuts

With technology’s help, you can double your work efficiency. Even better, you learn all the shortcuts when using technology, for example keyboard shortcuts.

When you use keyboard shortcut, you gain 64 hours every year!

Not sure what shortcuts to lear? Check out these 22 Tricks That Can Make Anyone A Keyboard Ninja.

Besides learning the shortcuts, you can also create keyboard shortcuts with AutoHotKey.

37. Improve Your Typing Speed to Save Time

Do you know you can save 21 days per year just by typing fast?

You don’t really need to take some serious courses to type faster, try these typing games online:

38. Work from Home and Avoid the Daily Commute

If your job is a flexible one, consider working from home. This saves you the commute time and you’ll find yourself more energetic throughout the day as you have saved the long ride.

Take a look at these tips to help you stay productive while working from home:

How to Work from Home and Stay Ultra-Productive

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39. Get Rid of Time Wasters

Common time wasters include Instant Messenger, video games, Flickr, checking your stats 10 times a day, television and extraneous Internet surfing.

Don’t rely on your willpower, make use of some of these useful tools to help you stay focus: 10 Online Apps for Better Focus

40. Plan Your Meals in Advance

Plan out all of your meals a week ahead and make your grocery list accordingly. This allows you to focus on the necessary – saving you time and money. You can also save yourself even more time through a wide variety of apps. One app that I find helpful is Mealime. It’s an app that provides you with a wide selection of recipes and also a convenient spot for your grocery list as well.

Considering the fact that over 4 million users have this app, it goes to show that there is a good selection of meal plans that you can follow and that the app is friendly to use.

41. Cook Your Meals in Bulk

When you cook your meals in bulk, you will have plenty of leftovers. This can avoid having to cook everyday.

Find out more about how to make cooking in bulk works: Once a Month Cooking: Productivity Hack or Overrated Time Suck?

42. Protect Yourself from Unnecessary Phone Time with Caller ID

The minutes you spend on picking up unnecessary phone calls are time wasted. You can prevent that from happening.

Check out this detailed guide how you can deal with those unnecessary phone calls: How To Lose the Useless Items that Weigh Down Your Day – Cellphone Calls

43. Take Shorter Showers

This one may sound silly but it’s actually something I struggle with. I spend up to 30 minutes in the shower. Think of the time I could save simply by speeding up a bit.

44. Save the Trips to Bank by Taking Direct Deposit

Many employers now offer direct deposit. If yours does, then be sure and take advantage of it and save yourself from a number of trips to the bank.

45. Auto Pay Your Bills

How many times have you been worried about whether you missed the bills deadline?

Auto paying your bills will save you time and eliminate late fees and increased interest rates.

46. Shop Online

Whenever possible, avoid going to the store. When you shop online, you can be more focus about what you’re getting.

47. Speed up your Internet With a Broadband Connection

Many people are aware of the slow speed of internet but aren’t doing anything about it. In fact, this is the number one Internet time-saver!

If you must use dial-up, then you can use accelerators like Propel and SlipStream to double or even triple your speed.

48. Keep up the Speed of Your Computer

If you’re a Windows user, use Windows hibernation feature to avoid the slowdown of exiting and restarting Windows.

Or maybe, consider switching to Mac as there’re plenty of Advantages You Probably Don’t Know About Switching To Mac From PC.

49. Turn off the TV

The average American watches more than 4 hours of television every day. Over a 65-year life, that’s 9 years glued to the tube.

For better health and productivity, turn off the TV. Here’re 11 more reasons to tell you to stop watching TV so often.

Turn off the TV and you are sure to get more out of life.

50. Use a Tivo or DVR

This can help you cut an hour-long television show down to just 40 minutes. You can save time while not missing the fun.

So, here’s the ultimate list of techniques you should learn to boost productivity. Pick the techniques that work for you and make them your daily habits. As time goes, you’ll find yourself being a lot more productive.

More Time Management Tips

Featured photo credit: Pexels via pexels.com

Reference

[1] Medical News Today: What is biphasic and polyphasic sleep?

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