Advertising
Advertising

Published on April 6, 2020

6 Powerful Sales Techniques Even Non-Salespeople Should Master

6 Powerful Sales Techniques Even Non-Salespeople Should Master

Even if you are not looking to “close the deal” and get that sweet commission check, knowing how to sell is a skill that always comes in handy, regardless of whether you are in the sales business or not.

Think about it. You are selling yourself every day. Whether it is trying to get your coworkers to back up your ideas or convincing your spouse why your restaurant pick is the better choice, we are constantly selling ourselves.

Knowing some good sales techniques is not only a salesperson skill, but it is also a life skill. If you walk into a job interview feeling confident and knowing how to sell yourself to the employer, you are going to have an advantage over the competition. From dating to getting a loan or landing a promotion, learning how to put solid sales techniques into practice can be a real benefit.

Selling comes naturally to some people, but for others, it can feel awkward and even insincere or opportunistic. If you are unsure of your own sales skills, here are some game-changing sales techniques that will not leave you feeling like a slimy snake oil salesman.

1. Change Your Sales Perception

Before we jump into sales techniques and practices, you must first change your perception of what sales is and is not. Sales techniques are not about pushing somebody into something they do not need, want or cannot afford.

Take the word “selling” out of your vocabulary for a second and replace it with “motivating” because that is what you are doing. Selling is motivating somebody to take action.

Learning how to motivate others to take action that benefits both you and them will pay dividends throughout all stages of your life. To motivate others to take action, you have to actively listen to their needs and know the right way to persuade them into taking that desired course of action.

Advertising

Slicking your hair back, throwing on a pair of mirrored sunglasses, and adopting the loud-mouthed and pushy approach is not the way to go about this.

So, what works?

2. Know the Customer

This might sound obvious, but it can be easy to mess up. Knowing the customer means listening genuinely. Research shows most people are not the greatest at active listening. We might seem like we are listening, but we are really just waiting to talk.[1]

Learning to be an active listener takes some practice, but it can help you better know the hypothetical customer that you are selling to. Bill Clinton might not have been a salesman, but he probably would have been a great one. The former president was known for being such a good listener that he made whoever he met feel like they had his undivided attention.[2]

The best salespeople take a genuine interest in the problems that need to be solved. If you fail to know the customer, the rest of your sales pitch is going to be a real uphill climb.

Listening is only part of the battle. There is also preparation. Whether you are trying to sell yourself at a job interview or pitch an idea, going in unprepared is just foolish. Both teams in the Super Bowl know the strengths and weaknesses of the other team. They study their plays and develop a strategy long before the coin toss.

Do some research on your intended audience, and learn to understand what drives and motivates them. You want to find something that allows you to connect with them and speak their language. People want to work with those who they like and who understand their needs.

Advertising

3. Show Them the Benefits

A big part of learning how to motivate somebody is to communicate what’s in it for the other person. You already know what’s in it for you, but you need to put yourself in their shoes. You have to convince them why they should hire you for the job or sign on to your idea.

Do not focus on your own agenda, but focus on why it is in their best interest to agree with you. When people buy from a salesperson, they do not do it because they want to make the salesperson happy. They do it because they have a need or problem that requires a solution. It is your job to understand that need and tailor your message to meet their needs.

This is where some of that research and preparation we discussed comes into play. The better you know the other person’s problem or goal they are trying to reach, the better you can convey how your background, talents, and ideas make you the right person for the job.

4. Keep Your Cool

We’ve all heard of the expression “don’t let them see you sweat.” This is sometimes easier said than done, however, and nerves have a real way of throwing a monkey wrench in a sales pitch. There is no magic solution to keeping your cool, but there are certainly a few things that you can do that will help.

Practice what you want to say. This does not mean that you need to memorize verbatim every word of what you plan to say. Nobody likes the feeling that they are being lectured to. Just take a few minutes to get a feel for how your pitch feels coming out of your mouth. The pitch for an idea might sound great in your head, but it may feel disjointed rolling off the tongue.

Even with some practice, it is easy to find yourself in the middle of trying to convey your great idea when the adrenaline kicks in and starts to get the best of you. This is often around the time that people start to get flustered and find themselves rambling or bragging. This sort of thing is a real turn off, and the person you are speaking to will pick up on this.

Slow down for a second and do your best to be conscious of your tone and speed. Take a deep breath and carry on.

Advertising

5. Create Small “Yes’s” Along the Way

If you want to get that final yes at the end of your sales pitch, it helps to shoot for smaller yes’s along the way. This helps with psychologically establishing a connection with others. It allows them to see your point of view and why your idea is a good one.

In the 1960s, a team of psychologists wanted to explore what would become known as the foot-in-the-door technique. The canvased a neighborhood and asked each house if they could put a large “Drive Carefully” sign in the front yard. Only 20 percent of the residents agreed.

The researchers went back a few days later and asked if the residents would agree to put a much smaller sign in their window. More people agreed to this smaller request.

When the researchers returned a few weeks later, 76 percent of the residents agreed to put the larger sign in their yards.[3]

So what does this mean?

By getting a yes to a smaller request first, you are establishing a connection and asking the other person to make a smaller mental commitment. While trying to motivate somebody, ask them questions along the way that touch upon their need or problem and result in a “yes.” By doing this, they are that much more likely to give you a final “yes” at the end.

6. Close the Deal

Alright, you have listened to the customer, kept your cool and conveyed a message that speaks to their needs. Now, it is time to close the deal. A lot of salespeople try to create a sense of urgency with a now or never approach. This can come off as both pushy and desperate.

Advertising

Yes, the idea that you are discussing may indeed relate to a specific deadline, but being too pushy can backfire pretty easily.

It is rare for somebody to immediately say yes right away. Everyone has their own set responsibilities, and people often need a bit of time to think things over.

It is always a good idea to ask the other person if they have any questions about what was discussed or if they have any concerns about moving forward. This gives you a chance to clear things up.

Finally, ask if you can follow up at a specified point in the future. This avoids leaving things open-ended and allows you some time to tweak your message.

In Conclusion

Remember that good sales technique is not about trying to push somebody into something that is not right for them. It is about understanding their needs and conveying why you have an effective solution.

If you can master the sales techniques outlined above, you will succeed even if you never technically sell anything.

Need to Know More About Sales Techniques? Read These:

Featured photo credit: Cytonn Photography via unsplash.com

Reference

[1] Scientific American: Now Hear This! Most People Stink at Listening [Excerpt]
[2] Psychology Today: Bill Clinton: A Study in Charisma
[3] Journal of Personality and Social Psychology: Compliance Without Pressure: The Foot-in-the-Door Technique

More by this author

Jeremy Diamond

Jeremy Diamond is a lawyer and entrepreneur. He is the Senior Partner of Diamond and Diamond Lawyers, a national law firm based in Canada

6 Characteristics of an Effective Leadership 5 Collaboration Skills to Bring Your Teams Together 25 Soft Skills You Need to Be Successful in Life 10 Most Important Work Skills to List in a Resume What Job Should You Have? 10 Questions to Help You Figure It Out

Trending in Communication

1 How to Quit Your Boring Life and Start Living an Interesting One 2 Why Intrinsic Motivation Is So Powerful (And How to Find It) 3 How to Live in the Moment and Stop Worrying About the Future 4 How to Live a Stress Free Life in a Way Most People Don’t 5 Midlife Crisis in Men: The Definitive Survival Guide

Read Next

Advertising
Advertising
Advertising

Last Updated on October 5, 2020

How to Quit Your Boring Life and Start Living an Interesting One

How to Quit Your Boring Life and Start Living an Interesting One

We are given life with many opportunities to make it everything we want it to be and more. If you find that you’ve slipped into living a boring life, it’s time to take a hard look at what you’ve been doing and what you can start doing now to make it more interesting.

Maybe you’ve been doing the same thing and living the same life for too long, or maybe your daily routine is limiting your growth and happiness. Whatever your reason is, the following list can definitely make any day or life more interesting. Some of them are silly, while some are more meaningful, so hopefully just reading the list makes your life less boring and sparks your creativity.

Let’s dive in the list to quit your boring life and start living an interesting (and meaningful) one!

1. Channel Your 7-Year-Old Self

Imagine being a young child. Life was never boring, was it? That’s because children harness every ounce of creativity they have in order to try new things.

What would your 7-year-old self want to do in this moment? Maybe they’d pick up a paintbrush and try to paint the landscape around them. May they would go outside and build something with random materials around the yard. Maybe they would raid the fridge and put together a dish they’ve never seen before.

Just because you’re a grown-up doesn’t mean any of this stuff will be less enjoyable than you remember it. Give yourself permission to play and use your creativity to its fullest.

2. Go Play With Kids

Speaking of little kids, if you have your own (or a niece or nephew), go play with them!

Kids are absolutely hilarious, so it’s simply impossible to be bored when you’re around them. They also keep things so simple, and we can really stand to be reminded of this and stop allowing ourselves to get bogged down in boring details.

Advertising

3. Play Cell Phone Roulette

You’ll need at least one buddy for this, but this is a great way to avoid a boring life. Scroll through the contacts in your phone, stop on a random one, and (if it feels right) call the person.

You could spark an incredible catch-up session or, at the very least, remind someone that you’re thinking of them. Neither are boring.

4. Fill out a Pack of Thank-You Cards

This is a great part of a gratitude practice. We often forget to thank the people who do things for us, especially if we have come to expect those things. For example, have you ever thought about thanking your mom for that weekly phone call? Or thanking your sister for always sending you a homemade gift on your birthday?

Take time to think of at least 5 people you would like to say thank you to and write out a card. You could even write them out for random people in your neighborhood, like the local librarian, a teacher at your child’s school, or the accountant at your bank.

Anyone and everyone appreciates being thanked for their efforts.

5. Sign up for a Class

Nowadays, there are classes for everything. To make it as interesting as possible, try finding one that you wouldn’t normally consider doing, like salsa lessons, improv, or boxing.

Otherwise, try to find a course on something you’ve always wanted to learn, like pottery, photography, or a foreign language course.

What’s good about joining an interest class is that you will also meet new people, which will add even more interest to your life!

Advertising

6. Talk to Your Grandparents About Their Lives

We often underestimate how interesting the elderly are. You can rest assured that any elderly person you talk to will not have had a boring life! Take some time to talk to them and hear their interesting stories. You may even find that this motivates you to go out and find your own interesting experiences.

7. Get up on Stage at an Open Mic Night

Whether you’re funny or not, get up on stage. If you’re not into comedy, find an open mic that focuses on reading poetry or short stories and bring your own. These groups tend to be incredibly supportive for anyone who is willing to be brave enough to get up and try.

8. Do Something for Someone Else

Showing kindness automatically makes you feel good, but doing these small acts will also help to ensure that you don’t have a boring life. Try doing one or two things each week that are outside your normal routine.

For example, you could make a batch of cookies for the mailperson or help your elderly neighbor organize one of their rooms. There are a million ways to show kindness to those around you. Tap into your creativity and find your own or use some of the ideas from the image below[1].

Do random acts of kindness to avoid living a boring life.

    9. Start a DIY Project in Your Home

    If you have your own place, there is always a project that needs to get done. Many people simply pay for someone else to do it in order to avoid the hassle, but taking on a DIY project can make a boring life much more interesting.

    It doesn’t have to be super complicated. Maybe you repaint an old vase or build a spice shelf out of used pallets.

    If you need ideas, you can also check out these 30 Awesome DIY Projects that You’ve Never Heard of.

    Advertising

    10. Plan a Weekend Trip or an All-Out Vacation

    This will give you something to look forward to. One study actually found that most travelers are happiest before a vacation[2]. Therefore, simply planning a trip will boost your mood, even if you can’t actually take the vacation right now.

    Even if you don’t have the time or money to go on a vacation, plan for a staycation, which is also fun and relaxing!

    11. Go People Watching

    Find a bench in a crowded area (centers of transportation like airports, bus stops, and train stations are great for this!) and just observe[3].

    People are infinitely interesting. Try to imagine what their lives are like, what they’re thinking, or where they’re going. You’ll never know if you’re right, but it will give you something to focus on and also help you practice empathy.

    12. Eat Something You’ve Never Eaten Before

    You can try that new Moroccan restaurant down the street and pick the most interesting dish on the menu. Or, you can raid your own fridge and throw together a dish you’ve never made before.

    If you’re up for a trip to the grocery store, try picking up a new fruit or veggie from the produce section. You may find a new food that you love!

    13. Dance

    You can get your friends together for a night on the town or just pull up a video on YouTube and bust a move from your own living room.

    If you’re feeling extra brave, you can even dance in public or join a flash mob.

    Advertising

    14. Pick up a Book and Start Reading

    Reading a good book can keep you occupied for hours. It will also transport you to a life that isn’t your own, and one that likely will be the opposite of a boring life. You’ll be amazed by what you can learn from those pages.

    Pick on of these inspirational books to start reading: 10 Best Inspirational Books That Can Change Your Life

    15. Spend Some Time With People You Care About

    Facebook stalking doesn’t count as real social interaction. Call up a friend you haven’t seen in a while, or bring a coffee over to your parent’s place and catch up. They’ll appreciate the gesture, and you’ll avoid boredom.

    16. Check out a Museum You’ve Never Been to

    Some people are bored by museums, so if that’s you, skip to the next one. However, if you love art, history, or culture, this one is for you!

    17. Write a List of Things You Desire and Truly Want

    This is a great way to help you figure out the real reason why you’re feeling bored about your life. Maybe you haven’t really done things that you truly enjoy? Maybe what you’ve wanted to do all the time has been left behind?

    Think about the list of things you really want to do, and ask yourself why you aren’t doing these things (yet). Then, start taking your first step to make it happen.

    Now, go make your life interesting and live your dream life!

    More on How to Quit a Boring Life

    Featured photo credit: Alex Alvarez via unsplash.com

    Reference

    [1] FECAVA: Random Acts of Kindness
    [2] Applied Research in Quality of Life: Vacationers Happier, but Most not Happier After a Holiday
    [3] Psychology Today: The Expert’s Guide to People Watching

    Read Next