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Sales Skill Is The Key Factor to Success, No Matter What You Do

Sales Skill Is The Key Factor to Success, No Matter What You Do

Ask any successful business owner about the one skill that contributed to their success. Without a doubt, they’d say “sales skills.”

You might be thinking, “This doesn’t apply to me – I’m not a salesperson or business owner!” But if you think about selling as explaining the logic and benefits of a decision, then everyone needs sales skills.

It’s the art of persuasion. The job of a salesperson is to get customers to buy products and services. To convince people that their product is the best, a salesperson needs to gain customers’ trust in a short period of time. This is true whether you’re peddling a product, a service, or your personal brand.

Sales skills can help you win friends and influence people, no matter what your job is.

Here are five rules of thumb as you develop your sales skills.

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1. Build relationships first.

Before making any requests, build trust with people. Try to find out what they’re interested in by observing, listening, and asking questions. Instead of using “I” and “me” in conversations, veer toward “you” and “we.” Show genuine interest in their personality, work, and hobbies.

As you build this relationship, nurture trust and others will naturally want to reciprocate.  No matter what goals you try to achieve, focus first on your relationships with people. People aren’t easily persuaded to believe in things; but they do believe in other people they grow to trust.

2. Tell compelling stories.

Here’s the thing: “hard-selling facts” are emotionless and they will not make people feel interested.

Spin your ideas creatively to catch people’s attention. Tell stories that touch people’s hearts, that make people feel happy, or surprised, or even sad or angry. Take Steve Jobs’s presentation on the iPod as an example:[1]

I’ve got a pocket right here. Now this pocket’s been the one that your iPods going in traditionally. The iPod and the iPod mini fit great in there. You ever wondered what this pocket’s for? I’ve always wondered that. Well now we know because this is the new iPod nano.

    This is a great example of a spin that induces surprise, and it keeps you hooked line by line.

    A restaurant with a run-down interior can turn people off even if the food is out of this world. Even if an idea is undeniably great, it really has to be packaged in an equally captivating way. Otherwise, it will just be another great idea forgotten.

    3. Take brutal rejections calmly.

    Even the best salesperson has experienced many rejections from customers. Rejection does not equal failure. Rejections are opportunities to learn. Maybe the approach or the timing wasn’t quite right. If you can recognize this, you can see your own performance more clearly. And then you can identify what to do better next time.

    Anna Wintour, editor-in-chief of Vogue and now the artistic director for Condé Nastworked was a junior fashion editor at Harper’s Bazaar, early in her career. But after she did a lot of edgy shoots, Tony Mazalla fired her. She then became fashion editor at Viva and had a tremendously successful career afterward.

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    Rejections are common: ideas, relationships, you name it. If you can accept that rejects are opportunities to learn and grow, you are on the path to success.

    4. Anticipate questions, and have answers ready.

    Nobody wants to work with someone who’s unreliable. A truly experienced salesperson should make you feel like they know everything about their product, and that they understand clearly what you need.

    Try putting yourself in the other person’s shoes. What kinds of things are they interested in? What might they be concerned about?

    Having answers ready to go makes people feel that you’re capable and trustworthy. And as you build relationships with others, demonstrating how reliable you are inspires real and lasting trust.

    5. Be proactive in seeking opportunities.

    A good salesperson never waits for opportunities to come by. Because salespeople usually have a challenging target to achieve, they actively look for customers. They use all of their connections and resources to help reach their target. And they seize every possible opportunity to introduce their ideas to others.

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    Joe Girard, known as the “best salesman ever,” is a car salesman. He actively looked for opportunities to sell cars in big events, looking for potential customers and getting more and more referrals. If you do something great for one customer, you’re likely to reach about 250 of their friends, who are all potential customers.[2]

    Waiting passively makes people miss out on a lot of potential opportunities. Stay alert, so you notice when and where to introduce your ideas.

    Be a salesperson of your own life.

    No matter what your job is, it’s important to work hard to cultivate your own ability to influence others. The more you can inspire trust and emotions, take rejection, prepare well, and seek out opportunities, the more professional success and personal satisfaction you’ll find.

    Reference

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    Brian Lee

    Chief of Product Management at Lifehack

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    Last Updated on March 15, 2019

    How to Be a Leader Who Is Inspiring and Influential

    How to Be a Leader Who Is Inspiring and Influential

    When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred based on likeability, authenticity, courage, relationships and consistent behavior. When leaders cultivate these attributes, they earn power, which really means influence.

    Understanding influence is essential to professional growth, and companies rise and fall based on the quality of their leadership.

    In this article, we will look into the essentials of effective leadership and how to be a leader who is inspiring and influential.

    What Makes a Leader Fail?

    A host of factors influence a leader’s ability to succeed. To the extent that leaders fail to outline a compelling vision and strategy, they risk losing the trust and confidence of their teams. Employees want to know where a company is going and the strategy for how they will get there. Having this information enables employees to feel safe, and it allows them to see mistakes as part of the learning journey versus as fatal occurrences.

    If employees and customers do not believe a company’s leadership is authentic and inspiring, they may disengage, or they may be less inclined to offer constructive criticism that can help a company innovate or help a leader improve.

    And it is not just the leadership at the top that matters. Middle managers play a distinct role in guiding teams. Depending on the company’s size, employees may have more access to mid-level managers than they do members of the C-suite, meaning their supervisors and managers have greater influence on the employee and the customer experience.

    What Is Effective Leadership?

    Effective leadership is inspiring, and it is influential. Cultivating inspiring and influential leaders requires building relationships across the company.

    Leaders must be connected to both the teams they lead as well as to their own colleagues and managers. This is key as titles do not make a person a leader, nor do they automatically confer influence. These are earned through trusting relationships. This explains why some leaders can get more out of their teams than others and why some leaders experience soaring profits and engagement while others sizzle out.

    Eric Garton said in an April 25, 2017, Harvard Business Review article:[1]

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    “… inspiring leaders are those who use their unique combination of strengths to motivate individuals and teams to take on bold missions – and hold them accountable for results. And they unlock higher performance through empowerment, not command and control.”

    How to Be an Inspiring and Influential Leader

    To be an inspiring and influential leader requires:

    1. Courage

    The late poet Maya Angelou once said,

    “Courage is the most important of all the virtues, because without courage you can’t practice any other virtue consistently. You can practice any virtue erratically, but nothing consistently without courage.”

    Courage is required in the workplace when implementing new strategies, especially when they go against professional norms.

    For instance, I heard Lisa TerKeurst, bestselling author and founder of Proverbs 31 Ministries, explain her decision to move away from her company’s magazine. While the organization had long had a magazine, she saw a future where it didn’t exist.

    In order to make the switch, she risked angering her team members and customers. She took a chance, and what started out as a monthly newsletter, has grown into a multi-dimensional organization boasting half a million followers. Had Lisa not found the courage to change the direction of her organization, they undoubtedly would not have been able to experience such exponential growth.

    It also takes courage to give and receive feedback. When leaders see employees who are not living into the company’s mission or who are engaging in behavior that may undermine their long-term success, one must risk temporary angst and speak candidly with the colleague in question.

    Similarly, it takes courage to hear constructive criticism and try to change. In business, as in life, courage is necessary for being an inspiring and influential leader.

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    2. A Commitment to Face Your Internal Demons.

    If you feel great about yourself, enter a leadership position. You are likely to be triggered in ways you didn’t think possible. You are also likely to receive feedback that may leave you second-guessing yourself and your leadership skills.

    The truth about leading others is that you get to a point where you realize that it is difficult to take people to places where you yourself haven’t gone.

    To be an influential and inspiring leader, you have to face your own demons and vow to continually improve. Influential leaders take their personal evolution serious, and they invest in coaching, therapy and mindfulness to ensure that their personal struggles do not overshadow their professional development.

    3. A Willingness to Accept Feedback

    Inspiring and influential leaders are not afraid to accept feedback. In fact, they actively solicit it. They understand that everyone in their life has a lesson to teach them, and they are willing to accept it.

    Inspirational leaders understand that feedback is neither good nor bad but rather an offering that is critical to growth. Even when it hurts or is an affront to the ego, influential leaders understand that feedback is critical to their ability to lead.

    4. Likability

    Some people will argue that leaders need not worry about being liked but should instead focus on being respected. I disagree. Both are important.

    When team members like their boss and believe their boss likes them, they are more likely to go the extra mile to fulfill departmental or organizational goals. Likable leaders are moved to the front of the line when it comes to being influential.

    Relatedly, when colleagues feel management dislikes them, they experience internal stress and can spend unnecessary time focusing on the source of their manager’s discontent versus the work they have been hired to do.

    So, likability is important for both the leader and the people she leads.

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    5. Vulnerability

    Vulnerability is critical for being an inspiring leader. People want the truth. They admire leaders who can occasionally demonstrate vulnerability. It promotes deeper relationships and inspires trust.

    When leaders can showcase vulnerability appropriately, they destroy the illusion that one must be perfect to be a leader. They also demonstrate that vulnerability is not a dirty word; they too can be vulnerable and ask for a helping hand when necessary.

    6. Authenticity

    Authenticity is about living up to one’s stated values in public and behind closed doors.

    Influential leaders are authentic. They set to live out their values and use those values to guide their decisions. The interesting thing about leadership is that people are not looking for perfect leaders. They are, in part, looking for leaders who are authentic.

    7. A True Understanding of Inspiration

    Effective leaders are inspirational. They understand the power of words and deeds and use both strategically.

    Inspiring leaders appropriately use stories and narratives to enable the teams around them to see common situations in an entirely new light.

    Inspirational leaders also showcase grit and triumph while convincing the people around them that success and victory are attainable.

    Finally, inspiring leaders encourage the teams they lead to tap into their own genius. They convince others that genius is not reserved for a select few but that most people have it in them.

    As explained in the article True Leadership: What Separates a Leader from a Boss:

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    “A leader creates visions and motivates team members to work together towards the same goal.”

    8. An Ability to See the Humanity in Others

    Inspiring and influential leaders see the humanity in others. Rather than treating their teams as mere tools to accomplish organizational goals, they believe the people around them are unique beings with inherent value.

    This means knowing when to pause to address personal challenges and dispelling with the myth that the personal is separate from the professional.

    9. A Passion for Continual Learning

    Inspiring and influential leaders are committed to continual learning. They invest in their own development and take responsibility for their professional growth.

    These leaders understand that like a college campus, the workplace is a laboratory for learning. They believe that they can learn from multiple generations in the workplace as well as from people from diverse racial and ethnic backgrounds.

    Influential leaders proactively seek out opportunities for learning.

    The Bottom Line

    No one said leadership was easy, but it is also a joy. Influencing others to action and positively impacting the lives of others is a reward unto itself.

    Since leadership abounds, there is an abundance of resources to help you grow into the type of leader who inspires and influences others.

    More Resources About Effective Leadership

    Featured photo credit: Markus Spiske via unsplash.com

    Reference

    [1] Harvard Business Review: How to Be an Inspiring Leader

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