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Sales Skill Is The Key Factor to Success, No Matter What You Do

Sales Skill Is The Key Factor to Success, No Matter What You Do

Ask any successful business owner about the one skill that contributed to their success. Without a doubt, they’d say “sales skills.”

You might be thinking, “This doesn’t apply to me – I’m not a salesperson or business owner!” But if you think about selling as explaining the logic and benefits of a decision, then everyone needs sales skills.

It’s the art of persuasion. The job of a salesperson is to get customers to buy products and services. To convince people that their product is the best, a salesperson needs to gain customers’ trust in a short period of time. This is true whether you’re peddling a product, a service, or your personal brand.

Sales skills can help you win friends and influence people, no matter what your job is.

Here are five rules of thumb as you develop your sales skills.

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1. Build relationships first.

Before making any requests, build trust with people. Try to find out what they’re interested in by observing, listening, and asking questions. Instead of using “I” and “me” in conversations, veer toward “you” and “we.” Show genuine interest in their personality, work, and hobbies.

As you build this relationship, nurture trust and others will naturally want to reciprocate.  No matter what goals you try to achieve, focus first on your relationships with people. People aren’t easily persuaded to believe in things; but they do believe in other people they grow to trust.

2. Tell compelling stories.

Here’s the thing: “hard-selling facts” are emotionless and they will not make people feel interested.

Spin your ideas creatively to catch people’s attention. Tell stories that touch people’s hearts, that make people feel happy, or surprised, or even sad or angry. Take Steve Jobs’s presentation on the iPod as an example:[1]

I’ve got a pocket right here. Now this pocket’s been the one that your iPods going in traditionally. The iPod and the iPod mini fit great in there. You ever wondered what this pocket’s for? I’ve always wondered that. Well now we know because this is the new iPod nano.

    This is a great example of a spin that induces surprise, and it keeps you hooked line by line.

    A restaurant with a run-down interior can turn people off even if the food is out of this world. Even if an idea is undeniably great, it really has to be packaged in an equally captivating way. Otherwise, it will just be another great idea forgotten.

    3. Take brutal rejections calmly.

    Even the best salesperson has experienced many rejections from customers. Rejection does not equal failure. Rejections are opportunities to learn. Maybe the approach or the timing wasn’t quite right. If you can recognize this, you can see your own performance more clearly. And then you can identify what to do better next time.

    Anna Wintour, editor-in-chief of Vogue and now the artistic director for Condé Nastworked was a junior fashion editor at Harper’s Bazaar, early in her career. But after she did a lot of edgy shoots, Tony Mazalla fired her. She then became fashion editor at Viva and had a tremendously successful career afterward.

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    Rejections are common: ideas, relationships, you name it. If you can accept that rejects are opportunities to learn and grow, you are on the path to success.

    4. Anticipate questions, and have answers ready.

    Nobody wants to work with someone who’s unreliable. A truly experienced salesperson should make you feel like they know everything about their product, and that they understand clearly what you need.

    Try putting yourself in the other person’s shoes. What kinds of things are they interested in? What might they be concerned about?

    Having answers ready to go makes people feel that you’re capable and trustworthy. And as you build relationships with others, demonstrating how reliable you are inspires real and lasting trust.

    5. Be proactive in seeking opportunities.

    A good salesperson never waits for opportunities to come by. Because salespeople usually have a challenging target to achieve, they actively look for customers. They use all of their connections and resources to help reach their target. And they seize every possible opportunity to introduce their ideas to others.

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    Joe Girard, known as the “best salesman ever,” is a car salesman. He actively looked for opportunities to sell cars in big events, looking for potential customers and getting more and more referrals. If you do something great for one customer, you’re likely to reach about 250 of their friends, who are all potential customers.[2]

    Waiting passively makes people miss out on a lot of potential opportunities. Stay alert, so you notice when and where to introduce your ideas.

    Be a salesperson of your own life.

    No matter what your job is, it’s important to work hard to cultivate your own ability to influence others. The more you can inspire trust and emotions, take rejection, prepare well, and seek out opportunities, the more professional success and personal satisfaction you’ll find.

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    Brian Lee

    Chief of Product Management at Lifehack

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    Last Updated on September 24, 2020

    17 Ways Learn New Skills Faster and Enjoy the Process

    17 Ways Learn New Skills Faster and Enjoy the Process

    In the movie The Matrix, everyone was intrigued with the ability that Neo and his friends possessed to learn new skills in a matter of seconds. With the incredible rise in technology today, the rapid learning in the movie is becoming much more of a reality than you realize.

    The current generation has access to more knowledge and information than any before it. Through the internet, we are able to access all sorts of knowledge to answer almost every conceivable question. To become smarter, it’s more about the ability to learn faster, rather than being a natural born genius.

    Here are 17 ways to kickstart your Matrix-style learning experience in a short amount of time.

    1. Deconstruct and Reverse Engineer

    Break down the skill that you want to learn into little pieces and learn techniques to master an isolated portion. The small pieces will come together to make up the whole skill.

    For example, when you’re learning to play the guitar, learn how to press down a chord pattern with your fingers first without even trying to strum the chord. Once you are able to change between a couple of chord patterns, then add the strumming.

    2. Use the Pareto Principle

    Use the Pareto Principle, which is also known as the 80 20 rule. Identify the 20% of the work that will give you 80% of the results. Find out more about the 80 20 rule here: What Is the 80 20 Rule (And How to Use It to Boost Productivity)

    Take learning a new language for example. It does not take long to realize that some words pop up over and over again as you’re learning. You can do a quick search for “most commonly used French words,” for example, and begin to learn them first before adding on the rest.

    3. Make Stakes

    Establish some sort of punishment for not learning the skill that you are seeking. There are sites available that allow you to make a donation toward a charity you absolutely hate if you do not meet your goals. Or you can place a bet with a friend to light that fire under you.

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    However, keep in mind that several studies have shown that rewards tend to be more motivating than punishment[1].

    4. Record Yourself

    Seeing yourself on video is a great way to learn from your mistakes and identify areas that you need to improve. This is very effective for any musicians, actors, speakers, performers, and dancers.

    5. Join a Group

    There are huge benefits to learning in a group. Not only are you able to learn from others but you’ll be encouraged to make progress together. Whether it’s a chess club, a mastermind group, or an online meet-up group, get connected with other like-minded individuals.

    6. Time Travel

    Visit the library. Although everything is moving more and more online, there are still such things called libraries.

    Whether it’s a municipal library or your university library, you will be amazed at some of the books available there that are not accessible online. Specifically, look for the hidden treasures and wisdom contained in the really old books.

    7. Be a Chameleon

    When you want to learn new skills, imitate your biggest idol. Watch a video and learn from seeing someone else do it. Participate in mimicry and copy what you see.

    Studies have shown that, apart from learning,[2]

    “Mimicry is an effective tool not only to create ties and social relationships, but also for maintaining them.”

    Visual learning is a great way to speed up the learning process. YouTube has thousands of videos on almost every topic available.

    8. Focus

    Follow one course until success! It’s easy to get distracted, to throw in the towel, or to become interested in the next great thing and ditch what you initially set out to do.

    Ditch the whole idea of multitasking, as it has been shown to be detrimental and unproductive Simply focus on the one new skill at hand until you get it done.

    9. Visualize

    The mind has great difficulty distinguishing between what is real and what is imagined. That is why athletes practice mentally seeing their success before attempting the real thing[3].

    Visualize yourself achieving your new skill and each step that you need to make to see results. This is an important skill to help when you’re learning the basics or breaking a bad habit.

    Take a look at this article to learn how to do so: How to Become a Person Who Can Visualize Results

    10. Find a Mentor

    Success leaves clues. The best short cut to become an expert is to find an expert and not have to make the mistakes that they have made.

    Finding out what NOT to do from the expert will fast-track your learning when you want to learn new skills. It is a huge win to have them personally walk you through what needs to be done. Reach out and send an email to them.

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    If you need help learning how to find a mentor, check out this article.

    11. Sleep on It

    Practice your new skill within four hours of going to sleep.

    Josh Kaufman, author of The Personal MBA, is a noted rapid learning expert. He says that any practice done within this time frame causes your brain to embed the learning more rapidly into its neural pathways. Your memory and motor-mechanics are ingrained at a quicker level.

    12. Use the 20-Hour Rule

    Along with that tip, Kaufman also suggests 20 as the magic number of hours to dedicate to learning the new skill.

    His reasoning is that everyone will hit a wall early on in the rapid learning stage and that “pre-committing” to 20 hours is a sure-fire way to push through that wall and acquire your new skill.[4]

    Check out his video to find out more:

    13. Learn by Doing

    It’s easy to get caught up in reading and gathering information on how to learn new skills and never actually get around to doing those skills. The best way to learn is to do.

    Regardless of how unprepared you feel, make sure you are physically engaged continuously. Keep alternating between research and practice.

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    14. Complete Short Sprints

    Rather than to force yourself into enduring hours upon hours of dedication, work in short sprints of about 20-30 minutes, then get up and stretch or take a short walk. Your brain’s attention span works best with short breaks, so be sure to give it the little rest it needs.

    One study found that, between two groups of students, the students who took two short breaks when studying actually performed better than those who didn’t take breaks[5].

    15. Ditch the Distractions

    Make sure the environment you are in is perfect for your rapid-learning progress. That means ditching any social media, and the temptation to check any email. As the saying goes, “Out of sight, out of mind.”

    Before you sit down to learn new skills, make sure that potential distractions are far from sight.

    16. Use Nootropics

    Otherwise known as brain enhancers, these cognitive boosters are available in natural herbal forms and in supplements.

    Many students will swear by the increased focus that nootropics will provide[6], particularly as they get set for some serious cramming. Natural herbal nootropics have been used for thousands of years in Ayurvedic traditions to improve the mind and learning.

    Find out more about brain supplements in this article.

    17. Celebrate

    For every single small win that you experience during the learning process, be sure to celebrate. Your brain will release endorphins and serotonin as you raise your hands in victory and pump your fits. Have a piece of chocolate and give yourself a pat on the back. This positive reinforcement will help you keep pushing forward as you learn new skills.

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    The Bottom Line

    Learning a new skill should be exciting and fun. Whether you use online courses, real world experience, YouTube videos, or free online resources, take time to learn in the long term. Keep picturing the joy of reaching the end goal and being a better version of yourself as continual motivation.

    More Tips on How to Learn New Skills

    Featured photo credit: Elijah M. Henderson via unsplash.com

    Reference

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