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Sales Skill Is The Key Factor to Success, No Matter What You Do

Sales Skill Is The Key Factor to Success, No Matter What You Do

Ask any successful business owner about the one skill that contributed to their success. Without a doubt, they’d say “sales skills.”

You might be thinking, “This doesn’t apply to me – I’m not a salesperson or business owner!” But if you think about selling as explaining the logic and benefits of a decision, then everyone needs sales skills.

It’s the art of persuasion. The job of a salesperson is to get customers to buy products and services. To convince people that their product is the best, a salesperson needs to gain customers’ trust in a short period of time. This is true whether you’re peddling a product, a service, or your personal brand.

Sales skills can help you win friends and influence people, no matter what your job is.

Here are five rules of thumb as you develop your sales skills.

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1. Build relationships first.

Before making any requests, build trust with people. Try to find out what they’re interested in by observing, listening, and asking questions. Instead of using “I” and “me” in conversations, veer toward “you” and “we.” Show genuine interest in their personality, work, and hobbies.

As you build this relationship, nurture trust and others will naturally want to reciprocate.  No matter what goals you try to achieve, focus first on your relationships with people. People aren’t easily persuaded to believe in things; but they do believe in other people they grow to trust.

2. Tell compelling stories.

Here’s the thing: “hard-selling facts” are emotionless and they will not make people feel interested.

Spin your ideas creatively to catch people’s attention. Tell stories that touch people’s hearts, that make people feel happy, or surprised, or even sad or angry. Take Steve Jobs’s presentation on the iPod as an example:[1]

I’ve got a pocket right here. Now this pocket’s been the one that your iPods going in traditionally. The iPod and the iPod mini fit great in there. You ever wondered what this pocket’s for? I’ve always wondered that. Well now we know because this is the new iPod nano.

    This is a great example of a spin that induces surprise, and it keeps you hooked line by line.

    A restaurant with a run-down interior can turn people off even if the food is out of this world. Even if an idea is undeniably great, it really has to be packaged in an equally captivating way. Otherwise, it will just be another great idea forgotten.

    3. Take brutal rejections calmly.

    Even the best salesperson has experienced many rejections from customers. Rejection does not equal failure. Rejections are opportunities to learn. Maybe the approach or the timing wasn’t quite right. If you can recognize this, you can see your own performance more clearly. And then you can identify what to do better next time.

    Anna Wintour, editor-in-chief of Vogue and now the artistic director for Condé Nastworked was a junior fashion editor at Harper’s Bazaar, early in her career. But after she did a lot of edgy shoots, Tony Mazalla fired her. She then became fashion editor at Viva and had a tremendously successful career afterward.

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    Rejections are common: ideas, relationships, you name it. If you can accept that rejects are opportunities to learn and grow, you are on the path to success.

    4. Anticipate questions, and have answers ready.

    Nobody wants to work with someone who’s unreliable. A truly experienced salesperson should make you feel like they know everything about their product, and that they understand clearly what you need.

    Try putting yourself in the other person’s shoes. What kinds of things are they interested in? What might they be concerned about?

    Having answers ready to go makes people feel that you’re capable and trustworthy. And as you build relationships with others, demonstrating how reliable you are inspires real and lasting trust.

    5. Be proactive in seeking opportunities.

    A good salesperson never waits for opportunities to come by. Because salespeople usually have a challenging target to achieve, they actively look for customers. They use all of their connections and resources to help reach their target. And they seize every possible opportunity to introduce their ideas to others.

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    Joe Girard, known as the “best salesman ever,” is a car salesman. He actively looked for opportunities to sell cars in big events, looking for potential customers and getting more and more referrals. If you do something great for one customer, you’re likely to reach about 250 of their friends, who are all potential customers.[2]

    Waiting passively makes people miss out on a lot of potential opportunities. Stay alert, so you notice when and where to introduce your ideas.

    Be a salesperson of your own life.

    No matter what your job is, it’s important to work hard to cultivate your own ability to influence others. The more you can inspire trust and emotions, take rejection, prepare well, and seek out opportunities, the more professional success and personal satisfaction you’ll find.

    Reference

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    Brian Lee

    Chief of Product Management at Lifehack

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    Last Updated on December 9, 2019

    7 Techniques to Stay Focused and Avoid Distractions

    7 Techniques to Stay Focused and Avoid Distractions

    The world has become a very distracting place, you don’t need me to tell you that. Where once we could walk out of our house or office and disappear into our own world with our own thoughts, we are now connected 24 hours a day to a network that’s sole purpose is to make us available to anyone and everyone at any time they choose to disturb us.

    Of course, it is very easy to sit here and say all you have to do is turn off your electronic devices and just allow yourself several hours of quiet solitude; but the reality is far harder than that. There is an expectation that we are available for anyone whenever they want us.

    However, if you do want to elevate yourself and perform at your best every day, to produce work of a higher quality than anyone expects and to regain control over what you do and when you will need to regain some control over your time, so you can focus on producing work that matters to you…

    The good news: You do not have to become a recluse. All you need are a few simple strategies that will allow you enough flexibility in your day to stay focused to do the work that matters and still allow you to deal with other people’s crises and dramas.

    Here are 7 ways you can stay focused and be less distracted.

    1. Find out When You Are at Your Most Focused

    According to research, brilliantly documented by Daniel Pink in his latest book, When: The Scientific Secrets of Perfect Timing, our brains have a limited capacity to stay focused each day.[1]

    From the moment we wake up to the time we turn in for the day, we are using up our brain’s limited energy resources and, depending on the time of day, we will be moving between strong concentration and low concentration.

    This means that for most people, their optimum time for sustained concentration and focus will be soon after they wake up. For others, it could be later in the evening—a kind of second wind—but that is rare.

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    Once you understand this, you can take time to learn when you are at your best and to protect that time on your calendar as much as possible. If you can, block it off and use that time for the work you need to do that requires the most concentration each day.

    2. Get Comfortable Using ‘Do Not Disturb’ Mode

    We have the ability to switch our electronic devices to do not disturb mode. Where all notifications are off and your phone or computer will not alert you to a new email or message.

    Now after testing this function for a number of years, I can happily report that it does work.

    When I sat down to write this article, I put all my electronic devices to do not disturb, closed down my email and began writing. I am safe in the knowledge that until this article is written, and I turn do not disturb off, there will be no interruptions or distractions.

    Of course, it is not really about whether do not disturb works or not, it is whether you are willing to turn it on or not.

    Most people believe they have to be constantly available for their boss or customers. This is not true at all. What has happened is because of your always available status, you have conditioned these people to turn to you first whenever they have a problem.

    You are not actually helping them at all. You are preventing them from having to think for themselves and develop the skill of problem-solving. By not being so readily available, you help them a lot more.

    What it comes down to is your boss and customers are going to be far more positive with you, if you deliver your work to the highest quality and on time than you being available 24/7. Trust me on that. I also tested that one.

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    3. Schedule Focus Time Every Day

    This technique is a lot easier than you may think.

    First, you figure out when you are least likely to be disturbed. For me, that is between 6 and 9 am. for a lot of my clients, they find the first 90 minutes in the morning at their workplace is when they are not likely to be disturbed. This is important because you want to be building consistency.

    Most people start their day by checking their email and other messages. While they are doing that, they are not going to be bothering you. Now there is no rule about when you should be checking your email. The chances are email is not going to be where you want to spend your most focused time, so you can decide to check your email at say 10:30 am.

    Dedicate 30 minutes from 10:30 am to 11:00 am for email processing and use the first 90 minutes of your day for doing your most important work. You will surprise yourself by how much work you get done in that ninety minutes.

    4. Plan Your Day the Night Before

    One of the inevitabilities of life is there is always a plan for the day. The choice is whether the plan you have is a plan of your own making or not. If you don’t have a plan, then the day will take control of you. Other people’s priorities, urgencies and dramas will fill your day. As the late Jim Rohn said:

    “Either you run the day or the day runs you.”

    If you take control and make it a habit to plan out what you want to accomplish the next day before you go to bed, you will find yourself staying more focused on your work and be less likely disturbed.

    Now when I say plan your day the night before, I do not mean you need to spend an hour or so planning and mapping out every minute of the day. Planning your day should only take you around 10 to 15 minutes and you only need to decide what 10 things you want to complete — 2 “must do” objective tasks and 8 “would like to do” tasks. What I call the 2+8 Prioritisation Technique:

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    Do not be tempted to go beyond 10 tasks for the day. When you do that, you do not have enough flexibility in your day to handle crises and other unknown issues that will pop up throughout the day.

    When you do not build in flexibility, you will soon stop planning your day. Only plan tasks that will have the biggest positive impact on your work and projects.

    5. Learn to Say “No”

    I am sure you’ve been told this before. We are wired to please and this results in us wanting to say yes to every opportunity that comes our way. The problem is we cannot do everything and every time you say “yes” to one opportunity, you are saying “no” to another opportunity. You cannot be in two places at the same time.

    Jay Shetty shared an inspiring video on JOMO “Joy Of Missing Out”. Here’s the video:

    Rather than allowing ourselves to be succumbed by FOMO (the Fear Of Missing Out), we should replace that ‘fear’ with the “joy” of missing out. Because of our need to please, we say yes to things we really don’t want to do; yet when we do that, we miss out on doing things that bring us joy—creating something special, spending time educating ourselves and just having some quiet alone time with ourselves.

    Learn to say “no” every time you get a notification to your phone. Ignore it. Learn to say “no” to your colleagues when they want to gossip. Learn to say “no” to volunteering when the thing you are being asked to volunteer for does not excite you. Just learn to say “no”.

    By saying “no” to opportunities, distractions and interruptions, you are saying yes to better and more meaningful things. Things you do want to focus your attention on.

    6. Create a Distraction-Free Environment for Your Focused Time

    This has been possibly the most powerful tip I learned when it comes to focusing on what is important. Have a place where you do only focused, high-concentration work.

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    Now this place needs to be clean and only have the tools you need to do your work. If it is writing a report or preparing a presentation, then it needs a table and a computer, nothing more. Files, paper and other detritus that accumulates on and around people’s desks need to go. A clean, cool and well-lit environment is going to do a lot more for your focus and concentration than anything else.

    The dining table in our home is where I go for undisturbed, focussed work. I take my laptop or iPad, and only have my writing app open. Everything is closed down and the computer is in “do not disturb” mode. There is nothing else on the dining table just my computer and my water tumbler.

    Because that is my designated focus area, I only go there to work when I have something that needs total focus and concentration. I am there right now!

    7. Be Intentional

    The reality is, if you absolutely need to get something done then you need to be intentional. You have to have the intention of sitting down, focusing and doing the work.

    There’s no magic tricks or apps that will miraculously do all your work for you. You need to intentionally set aside time for undisturbed focus work and do it. Without that intention, you can read as many of these articles as you like and you still will not get the work done.

    It is only when you intentionally set yourself up to do the work, turn off all notifications and do whatever it takes to avoid distractions will the work get done.

    The Bottom Line

    The strategies and tips I shared in this post will go a long way to helping you become better at focusing on the important things in your life. No matter what they are, you are in control of your time and what you do with it and where you spend it, never give that control away to anyone else.

    Protect it and it will be your servant. Give that control away and it will become your master and that is not a good place to be.

    More About Staying Focused

    Featured photo credit: Manny Pantoja via unsplash.com

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