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Effective Employee Onboarding (The Complete Guide)

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Effective Employee Onboarding (The Complete Guide)

Acquiring and retaining customers for a business is difficult, but that’s never going to happen if a business can’t hold onto dedicated employees who want to be there. Imagine that your talent recruiter has spent weeks, possibly even months tracking down and interviewing the right candidates, then after they finally accept your job offer, they quit just two months later. Ouch. That’s a lot of wasted time and money.

On average, companies spend over $4,000 hiring for a new position, and without an effective employee onboarding process, that money can go to waste.

Before we dive into how to build an employee onboarding strategy that will prevent your business’ new hires from jumping ship, let’s first lay out what onboarding is. You might think it’s simply a few hours of new employee orientation, but it’s actually a lot more and should weave in the company’s values, culture, and people, along with all that new hire paperwork.

Here’s why your business should place a top priority on building effective employee onboarding and how to do so. Trust us, this will only make every aspect of your business more successful down the line.

Why an Employee Onboarding Strategy Matters

It’s a startling statistic for businesses, but one-third of new employees quit their jobs within six months of being hired. If you hire 12 new employees over the course of a year at a cost of $4k each, that’s a potential loss of $16,000!

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A business that works to improve upon their employee onboarding procedure is more likely to buck that trend, meanwhile, a company that struggles with welcoming their new hires is going to take an even harder hit.

There’s more than just the cost of losing new hires that factors into why good employee retention practices are important. Think back to a job you loved and a job you hated. It probably didn’t take too long to decide whether it was a place you enjoyed working or loathed, right? Maybe a week or month at the most probably. Most people know whether or not they want to stay at a company for the long-run within the first week and this is where a good onboarding experience can make all the difference.

Nearly 50 percent of new employees want a better onboarding experience, and a positive start as a new hire makes people almost 69 percent more likely to stay with a company for three years or more.

Steps to Build into Your Employee Onboarding Process

A strong employee onboarding process is going to start before the new hire’s first day, and should really begin soon after they accept the position.

1. Make the Employee Feel Welcomed

Communication is key and the HR department should keep in regular contact with the new employee to let them know they’re being welcomed aboard early on.

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One of the dreaded, but necessary parts of any onboarding process is going to be… *dun, *dun, *dun, the paperwork. Rather than welcoming a new hire on their first day by trying to bury them up to their neck in paperwork, send over as much a possible ahead of time. This not only will help the new employee to get started sooner on the job they were hired to do, but will allow them to tackle the necessary forms at their own pace.

Oh, and because we’re living in the 21st century, why is your business still using actual paper for the paperwork? A paperless onboarding system that utilizes an electronic signature not only will save money but save somebody from a sore wrist.

When that first day of work for a new employee finally rolls around, they should feel welcomed from the second they step foot in the building. Let everyone else in the office know ahead of time that a new person will be joining the team and encourage them to say hello. The last thing a new hire wants is to be wandering around the office on the first day and be met with the puzzled faces of other employees who have no idea who this new person is.

2. Prep Your Employee’s Desk

Prepping your employee’s desk before they roll in on their first day might seem like a no-brainer, but it’s amazing how many companies scramble to put a desk together while a new employee waits awkwardly. Having their workspace ready to go with the necessary items speaks volumes about an onboarding process and shows that a company takes them seriously as a new employee.

3. One-on-One Meeting with Manager

One of the most important aspects for an effective employee onboarding strategy is one-on-one time with direct managers. A recent LinkedIn survey of 14,000 professionals found that 96 percent said that spending one-on-one time with their direct manager early on was an important part of the onboarding process.[1]

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This dramatically shortens the learning curve of a new employee because it allows them and their managers to set expectations and goals early on. Developing a positive rapport with supervisors at the very beginning of a new employee’s time on the job results in greater job satisfaction, performance, and upward growth.

4. Help the Employee Bond Better with Others

When DFY Links’ CEO, Charles Float, started his company, he made sure to build a team where new hires were introduced and forced to collaborate with veteran employees. This strategy helps to build a tighter employee culture in the company and results in stronger business overall. It also improves knowledge sharing, which further improved productivity and scalability.

5. Clear Job Guidelines for the Employee

Every new job comes with some uncertainty for new employees and according to the LinkedIn survey, properly understanding job duties, procedures, and goals was the second most important part of the onboarding process. Developing a thorough job training platform that creates a direct path for an employee to turn to should they have questions, will lead to greater job performance.

This means not only guiding an employee on how to do their job, but teaching them of its importance and how it fits into the overall goals of the organization. This is particularly true with millennial workers; 64 percent of them said they would rather work at a job they enjoy that pays $40,000 a year than one they hate that pays $100k.

Bring your employees into the big picture and why their position matters. Introduce them to the duties of others in the organization and how the tasks they’ll be working on is related to the jobs of other employees. This sort of all-encompassing way of explaining their job duties in the onboarding process can go a long way towards making them feel they made the right choice in accepting the job offer.

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6. Check-in with the Employee Regularly

An effective employee onboarding strategy doesn’t simply take place the first day or the first week, but should stretch out. New employees are bombarded with so much information during the first few days that it can be easy to feel overwhelmed by it all. HR team members should periodically check in with them during the first month to check if they have any questions or feedback on the onboarding process itself.

Are they happy with the work and do they feel as if they’re part of the company culture? Lack of a good fit with the culture of a company results in a high overturn of new employees, so taking steps to bring them into the fold can dramatically improve employee retainment.

Final Thoughts

Take a look inward at your own business’ employee onboarding procedure and look for ways that it can be improved upon.

Not every tactic is going to be right for every business, but winning over a new hire early on will go a long way towards their success and your business’ success down the road.

More About Team Management

Featured photo credit: You X Ventures via unsplash.com

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Reference

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Chris Porteous

The CEO of Grey Smoke Media / My SEO Sucks, helping entrepreneurs to grow their businesses.

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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