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Last Updated on November 20, 2019

How to Measure a Goal? (With Examples of Measurable Goals)

How to Measure a Goal? (With Examples of Measurable Goals)

Everyone sets goals. Whether they are daily goals like completing a project, personal aspirations like traveling the world, or even workplace targets, setting a goal isn’t enough to get you over the line unfortunately. This is why only eight percent of people achieve their goals.[1]

So how do the high achievers do it?

By setting measurable goals, keep track of them and progress towards these goals.

To help you out, I’ve put together a simple guide on measuring goals. I’ll show you a SMART framework you can use to create measurable goals, and how you can track its progress.

To begin, let me introduce you to the SMART acronym.

What Is a Measurable SMART Goal?

SMART stands for Specific, Measureable, Achievable, Relevant, and Time-Bound. They help set clear intentions, this way, you can continue staying on course.

When you’re writing a SMART Goal, you need to work through each of the terms in the acronym to ensure it’s realistic and achievable.

It’ll help you set specific and challenging goals that eliminate and vagueness and guesswork. It’ll also have a clear deadline so you know when you need to complete it by.

Here’s what SMART stand for:

Specific

Your goals need to be specific. Without specificity, your goal will feel much harder to complete and stick to.

They should also have a specific outcome. Without the outcome, it will be hard to focus and stay on task with your goals.

I can’t stress this enough. In fact, two researchers Edwin Locke and Gary Latham, found that when people set specific yet challenging goals, it led to increased performance 90 percent of the time.[2]

Here’s an example of a specific goal:

Increase sales by 10% in 90 days. 

Measurable

You need to be able to measure these goals.

Examining a key metric and quantifying your goals will help track your progress. It will also identify the mark at which you’ve completed your task.

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Measurable can mean many different things, but generally speaking, you want to be able to objectively measure success with a goal.

Whether it’s via analytical data, performance measures, or direct revenue, ensure your goal is quantifiable.

Achievable

Why do you want to reach this goal? Is it important for you or your organization?

Once you identify the key benefit, add that into your goal, so it helps your team members understand the importance of the goal and how it contributes to the bigger picture.

Relevant

Why do you want to reach this goal? Is it important for you or your organization?

Once you identify the key benefit, add that into your goal so it helps your team members understand the importance of the goal and how it contributes to the bigger picture.

Timely

This is one of my favorite parts of SMART goals….setting the deadline.

The timeframe will create a sense of urgency. It functions as a healthy tension that will springboard you to action.

Examples of Measurable Goals

Now that we know what a SMART goal is, it’s time to help you make your own SMART goal.

Let’s start with the first step: specificity.

Specific

A specific goal should identify:

  • What’s the project or task at hand?
  • Who’s responsible for the task? If you’re breaking the task down, who is responsible for each section?
  • What steps do you need to do to reach your goal?

Here’s a bad example:I want to have a better job.

This example is poor because it’s not specific enough. Sure, it’s specific to your work, but it doesn’t explain whether you want a promotion, a raise, a career change, etc.

What about your current job do you want to improve? Do you want to change companies? Or are you striving for more work-life balance? What does “better” really mean?

Let’s transform this into a good example.

I want to find a new role at a Fortune 500 company that improves my current salary and work-life balance.

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If you’re not too sure what the specific outcome should be, you can use mindmaps to brainstorm all the possible options. Then choose a few or one from the mindmap.

With the example above, to become a better growth marketer, I have to explore different learning options like online courses, blogs, books, or in-person courses before I made a decision.

Measurable

Goals need to be measurable in a way where you can present tangible, concrete evidence. You should be able to identify what you experience when reaching that goal.

Ideally, you should go for a metric or quantity as quantifying goals makes it easier to track.

Here’s a bad example:

I will get a promotion at work for improving quality

Here’s a good example:

I am going to land a promotion to senior VP by improving my work quality. When I say work quality, I will measure this by projects completed, revenue earned, and success factors important to my superiors.

If you’re having difficulty measuring your goals, you can use a goal tracking app. They’re a great way to measure your progress, especially if it’s time-based.

In addition, I love to use the following strategy to keep myself accountable and ensure I’m hitting goals:

Reminder emails.

I schedule emails to myself asking for measurable data on my goals, and even CC others to hold me accountable.

For example, if you work with a team, CC them on your email to keep yourself honest and on-track.

Here are five methods you can use to measure your progress towards the goal:

  1. Keep a record – Have you recorded all your actions?
  2. Assess your numbers/evidence – Are you breaking your commitments?
  3. Create a checklist – Can you simplify your tasks?
  4. Stay on course – Are you moving forward with your plan smoothly?
  5. Rate your progress – Can you do better?

Achievable

When it comes to being able to achieve your goals, you should stick to Pareto’s principle. If you’re not too sure what it is, it’s the 80/20 rule.

Don’t just attack and go for everything at once! Pick things that give you the most results. Then, work on the next objective or goal once you’ve completed your first ones.

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Here’s a bad example:

To get more work-life balance, I will examine all factors of my work and how to trim down the time I spend on them.

Here’s a good example:

This week I will record my time spent on projects to analyze the amount of revenue or success they generate. Projects that fall short of production will get less time and resources than others. 

Relevant

It’s always important to examine your goal to ensure it’s relevant and realistic to what you’re doing.

This is where the bigger picture comes in.

Here’s a bad example:

I want to be promoted to CMO because I need more responsibility.

In this case, it’ll be unlikely for you to receive a promotion if the purpose and reason behind your goals are not strong.

Here’s a good example:

I want to be promoted to CMO because I enjoy digital marketing. I’m currently excelling in X, Y, and Z digital marketing practices, and I believe that via a promotion I can further grow the business via X, Y and Z.

The why will help you grind out in moments when you just want to throw in the towel, and also provide more purpose for your goals.

Timely

And…finally we’ve hit the deadline.

Having a due date helps your team set micro goals and milestones towards the goal.

That way, you can plan workload throughout your days, weeks, and months to ensure that your team won’t be racing against the clock.

Let’s start with a bad example:

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I’m going to land a new promotion this summer.

Now, let’s turn this into a great example:

Within the next month I will increase marketing revenue by XX%. Then, within three months I will expand the digital team, hire two new employees and scale it. Within five months I will leverage this success into a new role.

So that’s how you create a measurable goal.

Here’s a summary of the example above in the order of its acronyms.

Overall Goal: I want to transition into a new role with a reputable company.

  • S: I want to find a new role at a Fortune 500 company that improves my current salary and work-life balance.
  • M: I am going to land a promotion to senior VP by improving my work quality. When I say work quality, I will measure this by projects completed, revenue earned, and success factors important to my superiors.
  • A: This week I will record my time spent on projects to analyze the amount of revenue or success they generate. Projects that fall short of production will get less time and resources than others.
  • R: I want to be promoted to CMO because I enjoy digital marketing. I’m currently excelling in X, Y, and Z digital marketing practices, and I believe that via a promotion I can further grow the business via X, Y and Z.
  • T: Within the next month I will increase marketing revenue by XX%. Then, within three months I will expand the digital team, hire two new employees and scale it. Within five months I will leverage this success into a new role.

But before we finish off, I want to leave you with a note:

If you want to ensure you reach your goals, make sure you’re accountable. Ensure that you will stick by the goal and deliver the results that you want. Because sometimes, the goal might not just be for you. It could be goals for your clients, customers, and even loved ones.

For example:

Here, Housecall Pro promises customers that they grow up to 30% in one year.

By placing that statement on their landing page, they’re keeping themselves and their goals accountable to their customers.

For personal goals, tell your friends and family.

For professional goals, you can tell your peers, colleagues, and even your clients (once you’re ready).

Bottom Line

So to wrap things up, if you want to measure a goal, be SMART about it.

Start with a specific outcome in mind; make sure it’s measurable, achievable, relevant, and timely to your existing schedule.

While 92 percent of people fail to reach their goals, you can be the exception.

Reach your goals by setting targets and objectives together.

More About Goals Setting

Featured photo credit: Green Chameleon via unsplash.com

Reference

More by this author

Dmitry Dragilev

Single-handedly grew a startup from zero to 40 million page views, Dmitry is a role model for aspiring entrepreneurs.

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Last Updated on December 9, 2019

How to Set Goals Smartly to Accomplish More in Life

How to Set Goals Smartly to Accomplish More in Life

We all know setting goals is the best way to give your life focus and direction. But did you know that by setting goals, it can also help you to get a lot more of your important work done?

Having clear and effective goals that are built around your values focuses your mind on what is important. It helps you filter out the unnecessary and gives you an ‘outcome mindset’ rather than a ‘task mindset’.

An outcome mindset is one where you are focused on the objective—the outcome— of what you are intending to achieve. A task mindset focuses on the tasks you have to do each day and this leads to completing unnecessary tasks (or spending too much time on the unimportant) and procrastination.

To help you with transforming yourself from being focused on the tasks and to be focused on the outcome, here are 17 ways having clear goals will not only increase your productivity but also supercharge your ability to get the important things done:

1. Make it a goal to have no more than 10 tasks on your to-do list each day.

One of the surprising benefits of having a small number of goals for the day is how frequently you find yourself accomplishing more.

When you have a random number of tasks to complete each day, the likelihood is you will not get them all done.

When you set yourself a small number of tasks to complete—your “must completes” for the day—and you restrict these to a set number, you are much more likely to get them done.

2. Decide what your monthly and weekly goals are.

What do you want to accomplish this month? What do you want to accomplish this week? These questions focus you in on the things that are important to you.

Most people are waiting for life to happen to them, after all, it is far easier to react to events around you than to create events around you.

When you create the events in your life by having weekly and monthly goals that reflect your objectives for the year, you are going to get far more of your important work done.

3. Work on what’s important to you and focus on your priorities

Building your daily life around your goals is going to keep you on the path you want to follow.

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Without any goals directing you towards where you want to go, you will find yourself drifting off your desired path and aimlessly wandering through life, wondering how you got to where you are. More often than not, where you end up will not be where you want to be.

4. Eliminate the unimportant tasks that come up each day

Every day throws up a lot of unexpected issues. These issues often come from our bosses, clients/customers and friends and family. It does not matter how well planned your day is, these things are going to happen.

When you have a set number of goals to achieve each day, these issues will not hijack your day and destroy it. You will find you can handle the unexpected while continuing to get on with your important work for the day.

5. Always stay focused

When you set goals, it means you have made a decision about what it is you want to achieve and what is important to you. This allows you to become a much more focused person because you are mindful of what you want.

Focus, in today’s world, is a skill in short supply. By developing your focus, you are going to put yourself way ahead of everyone else.

6. Begin the day with a goal

One of the best ways to accomplish more of your important tasks each day is to begin the day with a clear goal.

It could be to complete a specific project or to simply get outside and walk for thirty minutes in nature.

When you start the day with a specific goal to do something, you are much more likely to get it done.

7. Start small

If you have never had an outcome-orientated mindset, then begin will small steps.

A simple goal to have each day, and a very healthy one, is to go for a thirty-minute walk.

Another simple goal to set for the day is to choose one piece of work that you will complete that day, then focus all your attention on getting that work completed before you finish for the day.

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These pieces of completed work add up over time, and you’ll find that you are getting far more done than you ever did before.

8. Ask yourself: What one thing you could do today that would have the biggest positive impact on your day?

This is a great way to accomplish even the hardest of goals.

Asking yourself this question really helps you discover what projects and work are important. This question is not focused on completing the goal. This question is all about making progress on the goal.

Once you have completed that task, you will find the next step happens naturally. Before you know it, you have made a huge impact on your goal.

9. Consistently take small steps which lead to great distances

One of the biggest reasons why most people never achieve their goals is their goals seem impossible because of the time and effort required to achieve them.

The best way to make even the most difficult goals achievable is to break them down into small manageable steps. Even the smallest step moves you forward towards achieving the goal.

Just two or three little steps completed every day will, over time, take you towards where you want to be.

Want to write a book? Writing 500 words per day will give you a 60,000-word manuscript in around ten months.

10. Plan what you are going to achieve the day before with the 2+8 Prioritization System

This one always works. Before you finish your day’s work, take ten minutes or so and decide what two things you will achieve the next day. This is what I call my “two objectives”.

Once you have decided on your objectives, write down eight other tasks you want to complete the next day. These tasks I call my “focus tasks”.

You then make sure that whatever gets thrown at you the next day, you will complete these ten tasks.

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Over a period of one month, you will have achieved around 300 meaningful tasks all related to your goals and important work.[1]

11. Know what your majors and minors are

This one is the secret of all highly successful people. They know what work has the most impact on their life and business and what work does not.

For example, checking emails, while necessary, is not a major task. It does not move you forward in any meaningful way. Talking to your most important customer and reinforcing your strong relationship with them, that’s a major.

One of the best examples I’ve heard comes from Brian Tracy. In his example, Brian says a salesperson doing work in the office is doing minor work. A salesperson talking with a customer is doing major work.

Focus all your time and energies on your major work and reduce the time you spend on your minor work.

12. Add positive pressure to get more done

When you have goals, you feel obligated to do something about them. When you do not have a goal, you are much more likely to procrastinate and spend unproductive time thinking about what to do next.

Goals give you clarity, goals give you purpose and when you have both clarity and purpose, you find you no longer procrastinate and you utilize your time much more effectively.

13. Have specific, clear goals to incentivise you to move forward.

How you write the action steps related to your goals is important. If you have a goal that says “make an online course,” you will not achieve very much.

Writing your action steps out such as “make progress on the online course outline” or “make five slides for online course” is specific and is going to lead to action and achievement.

14. Make progress that drives more progress

When you see you are making progress on your goals every day, you will find you begin getting much more done.

Momentum is created once you start and when momentum begins you find positive habits develop. Put momentum and motive together and you have the ingredients for massive progress towards your goals and your work.

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15. Take up accountability

Something amazing happens to our brains when we set ourselves goals. Having goals we are very clear about and determined to achieve gives our brains the necessary incentive to focus on getting the goal achieved.

We have accountability to ourselves. That accountability gives us all the incentive we need to get the work done every day.

16. Use the power of Parkinson’s Law

Parkinson’s Law states “work expands so as to fill the time available for its completion”.

When you have set goals to achieve each day and you begin the day with a review of what you want to get completed, Parkinson’s Law will take over.

This means no matter what else gets thrown at you throughout the day, if you have set yourself a time, you will finish your work for the day, you will find you will finish what you have planned for the day at that time. This one works brilliantly.

17. Become a highly focused, goal achieving individual

Having goals you are focused on each day develops a ‘can do’ mindset. When you have a strong ‘can do’ mindset and the discipline to focus on what you want to get accomplished each day, you find work you previously thought would take weeks and months to complete soon start being completed within hours or days.

A great mindset and a strong work ethic, coupled with daily goals will make some very positive changes in your life.

These 17 tips are just the start. When you begin focusing your daily activities on your goals instead of on your tasks, you will see an incredible transformation take place in your life.

Your energy increases, you feel happier more often and you start to feel you are making progress on the things that are important to you which just leads to accomplishing more and more.

More About Setting & Achieving Goals

Featured photo credit: Unsplash via unsplash.com

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