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Last Updated on June 26, 2020

How to Measure a Goal? (With Examples of Measurable Goals)

How to Measure a Goal? (With Examples of Measurable Goals)

Everyone sets goals. Whether they are daily goals like completing a project, personal aspirations like traveling the world, or even workplace targets, setting a goal isn’t enough to get you over the line unfortunately. This is why only eight percent of people achieve their goals.[1]

So how do the high achievers do it?

By setting measurable goals, keep track of them and progress towards these goals.

To help you out, I’ve put together a simple guide on measuring goals. I’ll show you a SMART framework you can use to create measurable goals, and how you can track your goals’ progress.

What Is a Measurable SMART Goal?

SMART stands for Specific, Measureable, Achievable, Relevant, and Time-Bound. They help set clear intentions, this way, you can continue staying on course.

When you’re writing a SMART Goal, you need to work through each of the terms in the acronym to ensure it’s realistic and achievable.

It’ll help you set specific and challenging goals that eliminate and vagueness and guesswork. It’ll also have a clear deadline so you know when you need to complete it by.

Here’s what SMART stand for:

Specific

Your goals need to be specific. Without specificity, your goal will feel much harder to complete and stick to.

They should also have a specific outcome. Without the outcome, it will be hard to focus and stay on task with your goals.

I can’t stress this enough. In fact, two researchers Edwin Locke and Gary Latham, found that when people set specific yet challenging goals, it led to increased performance 90 percent of the time.[2]

Here’s an example of a specific goal:

Increase sales by 10% in 90 days. 

Measurable

You need to be able to measure these goals.

Examining a key metric and quantifying your goals will help track your progress. It will also identify the mark at which you’ve completed your task.

Measurable can mean many different things, but generally speaking, you want to be able to objectively measure success with a goal.

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Whether it’s via analytical data, performance measures, or direct revenue, ensure your goal is quantifiable.

Achievable

Why do you want to reach this goal? Is it important for you or your organization?

Once you identify the key benefit, add that into your goal, so it helps your team members understand the importance of the goal and how it contributes to the bigger picture.

Relevant

Why do you want to reach this goal? Is it important for you or your organization?

Once you identify the key benefit, add that into your goal so it helps your team members understand the importance of the goal and how it contributes to the bigger picture.

Timely

This is one of my favorite parts of SMART goals….setting the deadline.

The timeframe will create a sense of urgency. It functions as a healthy tension that will springboard you to action.

Examples of Measurable Goals

Now that we know what a SMART goal is, it’s time to help you make your own SMART goal.

Let’s start with the first step: specificity.

Specific

A specific goal should identify:

  • What’s the project or task at hand?
  • Who’s responsible for the task? If you’re breaking the task down, who is responsible for each section?
  • What steps do you need to do to reach your goal?

Here’s a bad example:I want to have a better job.

This example is poor because it’s not specific enough. Sure, it’s specific to your work, but it doesn’t explain whether you want a promotion, a raise, a career change, etc.

What about your current job do you want to improve? Do you want to change companies? Or are you striving for more work-life balance? What does “better” really mean?

Let’s transform this into a good example.

I want to find a new role at a Fortune 500 company that improves my current salary and work-life balance.

If you’re not too sure what the specific outcome should be, you can use mindmaps to brainstorm all the possible options. Then choose a few or one from the mindmap.

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With the example above, to become a better growth marketer, I have to explore different learning options like online courses, blogs, books, or in-person courses before I made a decision.

Measurable

Goals need to be measurable in a way where you can present tangible, concrete evidence. You should be able to identify what you experience when reaching that goal.

Ideally, you should go for a metric or quantity as quantifying goals makes it easier to track.

Here’s a bad example:

I will get a promotion at work for improving quality

Here’s a good example:

I am going to land a promotion to senior VP by improving my work quality. When I say work quality, I will measure this by projects completed, revenue earned, and success factors important to my superiors.

If you’re having difficulty measuring your goals, you can use a goal tracking app. They’re a great way to measure your progress, especially if it’s time-based.

In addition, I love to use the following strategy to keep myself accountable and ensure I’m hitting goals:

Reminder emails.

I schedule emails to myself asking for measurable data on my goals, and even CC others to hold me accountable.

For example, if you work with a team, CC them on your email to keep yourself honest and on-track.

Here are five methods you can use to measure your progress towards the goal:

  1. Keep a record – Have you recorded all your actions?
  2. Assess your numbers/evidence – Are you breaking your commitments?
  3. Create a checklist – Can you simplify your tasks?
  4. Stay on course – Are you moving forward with your plan smoothly?
  5. Rate your progress – Can you do better?

Achievable

When it comes to being able to achieve your goals, you should stick to Pareto’s principle. If you’re not too sure what it is, it’s the 80/20 rule.

Don’t just attack and go for everything at once! Pick things that give you the most results. Then, work on the next objective or goal once you’ve completed your first ones.

Here’s a bad example:

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To get more work-life balance, I will examine all factors of my work and how to trim down the time I spend on them.

Here’s a good example:

This week I will record my time spent on projects to analyze the amount of revenue or success they generate. Projects that fall short of production will get less time and resources than others. 

Relevant

It’s always important to examine your goal to ensure it’s relevant and realistic to what you’re doing.

This is where the bigger picture comes in.

Here’s a bad example:

I want to be promoted to CMO because I need more responsibility.

In this case, it’ll be unlikely for you to receive a promotion if the purpose and reason behind your goals are not strong.

Here’s a good example:

I want to be promoted to CMO because I enjoy digital marketing. I’m currently excelling in X, Y, and Z digital marketing practices, and I believe that via a promotion I can further grow the business via X, Y and Z.

The why will help you grind out in moments when you just want to throw in the towel, and also provide more purpose for your goals.

Timely

And…finally we’ve hit the deadline.

Having a due date helps your team set micro goals and milestones towards the goal.

That way, you can plan workload throughout your days, weeks, and months to ensure that your team won’t be racing against the clock.

Let’s start with a bad example:

I’m going to land a new promotion this summer.

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Now, let’s turn this into a great example:

Within the next month I will increase marketing revenue by XX%. Then, within three months I will expand the digital team, hire two new employees and scale it. Within five months I will leverage this success into a new role.

So that’s how you create a measurable goal.

Here’s a summary of the example above in the order of its acronyms.

Overall Goal: I want to transition into a new role with a reputable company.

  • S: I want to find a new role at a Fortune 500 company that improves my current salary and work-life balance.
  • M: I am going to land a promotion to senior VP by improving my work quality. When I say work quality, I will measure this by projects completed, revenue earned, and success factors important to my superiors.
  • A: This week I will record my time spent on projects to analyze the amount of revenue or success they generate. Projects that fall short of production will get less time and resources than others.
  • R: I want to be promoted to CMO because I enjoy digital marketing. I’m currently excelling in X, Y, and Z digital marketing practices, and I believe that via a promotion I can further grow the business via X, Y and Z.
  • T: Within the next month I will increase marketing revenue by XX%. Then, within three months I will expand the digital team, hire two new employees and scale it. Within five months I will leverage this success into a new role.

But before we finish off, I want to leave you with a note:

If you want to ensure you reach your goals, make sure you’re accountable. Ensure that you will stick by the goal and deliver the results that you want. Because sometimes, the goal might not just be for you. It could be goals for your clients, customers, and even loved ones.

For example:

Here, Housecall Pro promises customers that they grow up to 30% in one year.

By placing that statement on their landing page, they’re keeping themselves and their goals accountable to their customers.

For personal goals, tell your friends and family.

For professional goals, you can tell your peers, colleagues, and even your clients (once you’re ready).

The Bottom Line

So to wrap things up, if you want to measure a goal, be SMART about it.

Start with a specific outcome in mind; make sure it’s measurable, achievable, relevant, and timely to your existing schedule.

While 92 percent of people fail to reach their goals, you can be the exception.

Reach your goals by setting targets and objectives together.

More About Goals Setting

Featured photo credit: Green Chameleon via unsplash.com

Reference

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Dmitry Dragilev

Single-handedly grew a startup from zero to 40 million page views, Dmitry is a role model for aspiring entrepreneurs.

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Last Updated on August 10, 2020

How to Set Short Term Goals for a Successful Life

How to Set Short Term Goals for a Successful Life

Change begins with the hope of what’s possible in your life. Hope leads to a sense of expectancy Combine this with setting short-term goals, and the likelihood of being more happy and successful moves from possibility to reality.

Short-term goals, when created with well-formed criteria, offer incremental steps towards successfully achieving your bigger goals.

In this step-by-step guide, you’ll discover the secret to creating short-term goals that will set you up for success and help you sail past challenges of staying motivated easily.

What Is a Short-Term Goal?

Short-term goals are ‘short’, meaning the time frame can be as short as 10 minutes, a day, or as long as a week or a few months. Well-formed short-term goals begin with the end in mind.

Quick tip:

Write down the specific result you want to achieve and the date when it should happen. Then, work backward from this date, describing what you’ll notice yourself doing (and achieving) until you take the first step.

A short-term goal is the smallest step you need for you to reach a bigger goal centered around achieving something you passionately desire.

Passionate desire‘ is the key.

As Tony Robbins says,

People are not lazy. They simply have impotent goals – that is, goals that do not inspire them.[1]

Having passion when setting goals means getting your mind and body activated to fuel your energy and focus. Each time you achieve a short-term goal, your body celebrates by producing and releasing chemicals such as dopamine, serotonin oxytocin, and endorphins (feel-good neurotransmitters).

Ian Robertson, a cognitive neuroscientist and author of The Winner Effect: The Neuroscience of Success and Failure, says,

Success and failure shape us more powerfully than genetics and drugs.

The regular release of the body’s natural chemicals supports brain change at a neural level, building your confidence, and renewing your goal-oriented focus.

The Benefits of Setting Short-Term Goals

Regardless of the area in your life where you set your short-term goals, it will have a ripple effect across all your life domains.

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  • Improve your career prospects and your sense of identity also shifts.
  • Improve your body shape through managing food intake and your energy improves in a way that’s noticeable at work and home.
  • Improve your mindset and your attitude changes around how you engage with others.
  • Improve your health and your desire for self-improvement lifts.

6 Steps to Success With Short-Term Goals

Setting short-term goals will lead you closer to a happier and more successful life, but can you achieve that?

Take the following steps and you will start achieving your dreams:[2]

Step 1: Know Your Best Hopes

Try this process yourself by thinking of an area in your life that you’d like to improve.

For example:

  • What are your best hopes for your finances?
  • What are your best hopes for your relationship?
  • What are your best hopes for your career?
  • What are your best hopes for your health?

This process involves ‘chunking up’ your ideas to imagine the results more clearly. In this process, you try to achieve not only the goal and the outcome it gives you but also the changes in your behavior and mindset as a result of achieving your goal.

Step 2: Notice What’s Different

The next question to ask yourself is: “What would you notice that was different from the way you usually did things?”

‘Noticing’ helps you build a vision of what could be possible. The richer the description you can build around the tiny details, the more ‘real’ your preferred future becomes.

Step 3: Ask: ‘What Else?’

Most of us know there’s a hidden reason or a long-buried hope beneath why we want something.

Often, our ego gets a little defensive about it and protective of it. But if we dig and resurface the truth, then weight can be lifted, allowing you the freedom to move forward.

Step 4: Ask: ‘Who Will Notice the Difference?’

Relationships with family, friends, colleagues, and your partner are important. Seeing the change they’ll notice helps put another perspective on the differences they see in you.

Imagine what they will notice about you that would let them know something changed about you as a result of achieving this goal.

Step 5: Imagine a Miracle Happened Tonight

Imagine that if you went to bed tonight and a miracle happened; and you were the very best version of yourself and that you had achieved your best hopes.

When you woke up tomorrow morning after the miracle happened, what would you notice that would tell you you’ve achieved the change you’re seeking?

Step 6: Describe Your Day as If the Miracle Had Happened

Go through your day, moment by moment. Begin with what time you would wake up and then describe the differences you would notice in every tiny action you do.

Notice in detail what’s different about this day – a day when you are at your very best because you’re living your best hopes.

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How to Track Your Short Term Goals Success

When you set a short-term goal, establish a measurement system to track your progress:[3]

1. Create a Running Tally

One of the best devices to keep your short-term goal setting on track is to keep a running record or tally of the number of days in a row that you’ve sustained your goal.

For example, if improving your health is important to you and you plan to reduce your weight by 5 kilos by not eating any foods containing sugar, then set up a simple chart and track how many days in a row you can do this. Aim for 5 days, then 10, then 20 days in a row. If you have a small diversion and eat sugar one day, simply start again.

Once you feel confident that you can continue with this step, add another such as taking 5,000 steps per day. Again, set up a simple tally chart either in your diary or somewhere visible and enjoy marking up one more day that you’ve achieved your short-term goal. It won’t be long before your goal of losing 5 kilos is met.

2. Keep a Journal

Maintaining a journal will help you focus on identifying the things that are different because you’ve set a well-formed short-term goal.

Aim to complete the journal at the end of each day and recall in detail the things that you’re noticing. This helps keep you connected with your desired outcome and the transformation you’re experiencing in both your behavior and mindset.

Take a look at this guide if you’re starting out journaling: Writing Journal for a Better and More Productive Self (The How-To Guide).

3. Share Your Progress With a Trusted Friend or Coach

By voicing the change and expressing how far you’re noticing yourself move towards your goal, you’re reinforcing the power of change you’re experiencing.

And you’ll be activating the feel-good neurotransmitters that are so important for bringing your confidence, motivation, and positive changes to your brain to succeed.

Here’re more reasons why you should get yourself a life coach: 7 Reasons Why You Should Find a Life Coach to Reach Your Full Potential.

4. Visualize Your Progress

Before you go to sleep in the evening, visualize your tomorrow. See yourself continuing to do the things that support your change.

Walk yourself through the tiny details that add up to the changes you want to see yourself doing, including the time you’ll wake up. In the morning, re-activate the visualization and then ‘step into’ your day.

Short-Term Goal Example: A Career Short-Term Goal

How to advance your career with short-term goals? Specifically, you will need short-term goals to help with your career. This is also how many people want to utilize short-term goals.

Start by Planning Your Career Visually

Walt Disney was sacked for lacking imagination. Oprah Winfrey was told she’d never make it on television. Careers are destroyed by naysayers intent on keeping you small. The successful person designs a career goal and then creates incremental steps to ‘ladder up’ with short-term goals.

Justin Dry from VinoMofo, a successful Australian wine distribution company, always begins his goal-setting process with visual planning. He says,

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I need to see it all in front of me like a puzzle I’m putting together. It kind of looks like the workings of a madman with lots of weird and wonderful shapes and lines connecting the words.

Whether you use masses of post-it notes that cover a wall, large sheets of paper to spread your ideas on or a journal to map your path – messy planning gets your ideas out of your head so you see different possibilities and pathways available to you.

Begin this process by asking, “What are my best hopes for my career?”

Write them down and place them somewhere you’ll notice them every day.

Make You Think Like a Start-Up Entrepreneur

While successful career planning starts with a messy and random process to let those ‘idea gems’ – the embryos of well-formed short-term goals rise, the next step is taking these nuggets and using them to set your direction.

Think of yourself (and your career) as if you’re the CEO of your successful start-up – one with a clear vision of what you want and how you’ll get it. Rather than waiting for a boss to give you goals, be proactive, and set your own.

Karen Lawson, CEO of Slingshot says,

Set a vision, and be focused on the intent of these goals. Create actions which not only build on those of yesterday but also improve what you do tomorrow. Your pathways will need to be flexible, challenged, and accountable.

Begin by listing the bigger steps needed to achieve your goal. Then chunk these down into smaller steps with specific actions needed to achieve them. These action steps are the workhorses of your short-term goals.

Create a specific time frame to complete them and maintain accountability – as if you’re reporting to your ‘higher up’.

Begin this process by asking yourself: “What difference will I notice when I take these steps?” Then ask: “What difference will my boss/es notice when I take these steps?”

Establish ‘Triggers’ for Your Daily Habits

Twyla Tharp (born 1941) legendary dancer and choreographer, maintains an exacting routine designed to trick her mind into a daily exercise habit.

I begin each day of my life with a ritual; I wake up at 5:30 A.M., put on my workout clothes, my leg warmers, my sweatshirts, and my hat. I walk outside my Manhattan home, hail a taxi, and tell the driver to take me to the Pumping Iron gym at 91st street and First Avenue, where I workout for two hours. The ritual is not the stretching and weight training I put my body through each morning at the gym; the ritual is the cab. The moment I tell the driver where to go I have completed the ritual.

It’s a simple act, but doing it the same way each morning habitualizes it — makes it repeatable, easy to do. It reduces the chance that I would skip it or do it differently. It is one more item in my arsenal of routines, and one less thing to think about.[4]

To do this list, create a trigger point – the smallest step you’ll do that will catapult you into taking action as Twyla Tharp did. What will be your ritual of ‘getting in the cab’?

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Get You to Talk About the Future

Melanie Perkins CEO of Canva, a thriving design and publishing solution, is known for ‘frequently talking about the future’.

Orienting your thoughts towards a future-focus reinforces how important your vision and goals are to you. Ralph Waldo Emerson famously said, “You are what you think.”

  • Make it a habit to read your goals daily.
  • Think about what you’ll notice that will be different in your life when you achieve them.
  • Express your goals to someone important in your life.
  • Whisper them to yourself throughout your day.

Future-focused conversations (both with yourself and others) establish a pattern of expectancy, which continue fueling not only your desire but also the expectation of achieving it.

Manage Mental Resistance

When you begin with ‘hope’, you activate a sense of ‘expectancy’. A belief that what you want is not only possible, it’s within reach. Hope and expectancy are two powerful motivators in propelling you forward to a successful life.

When you’re ‘moving forward‘ with hope, you’re orienting yourself towards your desired future. When ‘moving away from‘ something you perceive as painful you’re activating ‘fear’, which can also be a strong motivator helping you avoid pain; for example, losing your job if your quarterly performance scores don’t improve.

Sarah, a manager at a busy merchandising company saw her doctor because she was feeling tired. After a thorough examination, the doctor advised Sarah to lose 15 kilos as this was contributing to her tiredness. The news felt overwhelming as Sarah worked long hours and rarely found time to shop for fresh food, so she relied on fast food to keep her going.

For Sarah, the doctor activated her fear by describing what could happen (heart attack and/or diabetes) if she didn’t manage her weight by shedding 15 kilos.

While ‘moving away from’ motivation can be successful, a way of amplifying positive motivators that will see Sarah begin ‘moving towards’ her goal is by talking about what outcomes Sarah would notice by losing 15 kilos.

For example, managing her weight may see Sarah being more efficient at work, getting out more socially, or feeling more able to manage work pressures and deadlines.

To do this with your own goal setting, think about what’s important to you about achieving your goals. Write down your answers. Ask: “What will you notice that will be different in your life when these changes happen?”

Summing It Up

Change is possible. Short-term goals that build upon each other are the stepping stones to achieving your best hopes.

Using your creative imagination by noticing the small differences occurring daily offers a positive way to create practical change in an easy and doable way.

Above all, make sure your goal is powered by ‘passionate desire’ so you achieve your desired outcomes.

More Tips About Goals Setting

Featured photo credit: JESHOOTS.COM via unsplash.com

Reference

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