Last Updated on April 19, 2021

Do Memory Supplements Work? 10 Supplements to Boost Brain Power

Do Memory Supplements Work? 10 Supplements to Boost Brain Power

What are memory supplements, you ask? You know that moment when you take that first sip of coffee, and the caffeine begins to pulse through your body and awaken a clearer mind, sparking you into more efficient state of productivity?

Our ability to remember information and produce high quality work efficiently is heightened when we consume caffeine. Even non-coffee drinkers are well aware of the effects.

In this article, we’ll look into what memory supplements are and how you can use such supplements to boost your brain power.

Caffeine vs Memory Supplements

So what role does caffeine have when we consider what memory supplements are? Well, coffee is actually considered a nootropic. If you haven’t heard this term before, basically, a nootropic is defined as a substance that produces a brain boosting effect, which can enhance cognitive abilities such as reaction times, focus and memory.

In our busy lives that demand so much from us in our professional and personal responsibilities, the familiar feeling of brain fog many of us suffer from can really hinder our ability to move through all facets of life with ease and efficiency.

For productivity seekers and life hack enthusiasts, nootropics are definitely a new wave of supplements that are becoming more sought after and widely used, because of their brain boosting benefits.

This term was coined by Romanian psychologist Dr. Corneliu E. Giurgea in the 1960s, who came up with certain characteristics of what a pure nootropic is defined as:

  • Cognitive function enhancement (focus, memory, learning)
  • Improved reactions in thought and cognition when under stress
  • Protects decline of brain cells
  • Chemical protection against brain injury
  • More efficient neural pathway communication
  • Research driven proof
  • Minimal or no side effects with low-to-no toxicity

Although not every nootropic on the market will contain all of these characteristics, you’ll generally find that the more pure the substance is and higher the quality, the more characteristics will be ticked of this list in each supplement.


In our context, the amount of characteristics each memory supplement displays (no side effects, protection of brain cells, etc.), will affect how pure and effective it will be on your system.

The mechanism of nootropic supplements interacting with our brain pathways are various, depending on the type of supplement you take and the concentration of each supplements. Generally, these are the main ways that they work:

  • Circulation – the cerebral area circulation affects the way the brain performs. These supplements assist in oxygenating the blood, which supports your vessels to deliver nutrients to our brain needed to function smoothly.
  • Brainwaves – nootropics can change brain wave frequencies to shift your cognitive state. Depending on the supplement, this can be a effect of deep calm, or high focus and concentration (like that coffee effect).
  • Energy availability – the brain is the most energetically demanding body organ, using 20% of the body’s energy. The cell’s energy creation center (mitochondria) are affected to create a boost in the way they metabolize energy. This means you can access more mental energy, faster.
  • Repair and protection – the antioxidant effect on the brain gives more support for the brain to defend against free radicals and toxicity. Cell repair and maintenance has also been found to be enhanced with nootropic use, allowing the body to regenerate. This is especially relevant to memory supplements being used in conditions like age-related decline that comes with dementia, for example.
  • Brain chemicals – the balance of chemicals in our brain shift with nootropic use, enabling enhanced communication and cognitive abilities, such as memory and response.

10 Best Brain Boosting Supplements

There are a ton of nootropics in the market, and not all are just memory supplements. Over 200 drugs are cited to affect cognitive ability, and though the research is still recent, what has been found so far is encouraging.

The nootropics are all extracted from natural sources, though there are two classes of these supplements: either in natural form, or extracted for synthetic creation into more of a ‘drug’ (often coming in the form of a powder or pill).

The bottom line is, yes, these memory boosting supplements do work. Below we’ll outline some of the best brain boosting supplements and the research that demonstrates the benefits

1. Panax Ginseng

Traditionally used in around Asia and North America for centuries, this herbal medicine has been known to boost attention, memory and focus. It has even been used as a calming supplement for people suffering anxiety.[1]

2. Ginkgo Biloba

Dating as far back as 270 million years, this herbal supplement aids cognition by allowing more blood flow to move through the brain. The main reported benefits have been focus and concentration enhancement and memory boosting.

One study found that it could benefit age-related cognitive deficits in older populations.[2] Another study found higher instances of memory recall for people taking the supplement.[3]


3. Omega-3 Fatty Acids

Two types of Omega-3 fatty acids, DHA and EPA are found in supplements like fish oil. The function of DHA is to maintain the health of brain cells in their structure and function, reducing brain inflammation and improving brain cell growth.[4] Memory, reaction time and problem solving skills are increased by taking DHA supplements,[5] and the essential fatty acid EPA has also been linked to improving mood in people experiencing depression.[6]

4. Amino acids

There are a wide range of amino acids that the body requires to support its physical metabolism of energy and balance of muscle mass. L-Tyrosine is one example of an amino acid that is also used as a cognitive enhancer due to the effect it has on calming the system and how your brain reacts to stress.[7] As it is very bioavailable (highly absorbent in the body), only a small amount is needed to produce a powerful effect.

Similarly, Acetyl-L-carnitine is an amino important for energy production in the body. Reports of feeling more alert and focused have been found in the research,[8] whilst also being a beneficial supplement used to treat cognitive decline in those suffering mild dementia or Alzheimer’s.[9]

5. Bacopa Monnieri

Another traditionally used nootropic is this ancient Ayurvedic herb, Bacopa Monnieri. For healthy adults, as well as subject suffering from brain function decline, it’s been found to improve memory and thinking skills.[10]

Memory recall was also improved in another study of this supplement, though more studies are still needed to determine the effects at different dosage levels.[11] This one has been a well known memory supplement for quite some time.

6. Resveratrol

Found naturally occurring in grape, raspberry and blueberry skin, this antioxidant is also found in peanuts and chocolate.

These supplements are still being research in humans, though the effects so far are encouraging, with a long-term 26 week study noticing improved memory in healthy older adults when taking resveratrol supplement.[12]

7. Phosphatidylserine

This compound is found in the makeup of our brains structure, and tends to decline the more we age.


To preserve brain health and assist with age related decline, research has found beneficial effects for people taking Phosphatidylserine supplements.[13] Response time and memory have also been improved in healthy populations studies.[14]

8. Rhodiola Rosea

This herb is known to assist the body to handle stress more efficiently. Research has indicated that taking Rhodiola Rosea supplements can decrease burnout symptoms and improve overall mood in people suffering from stress and anxiety.[15]

For people experiencing brain fog and fatigue – which is many of us in our fast paced, busy lives, this natural herb is a beneficial supplement to take to create a more easeful state of mind.

9. Noopept

As one of the most popular nootropic supplements, it increase cognitive functions such as learning ability, working memory enhancement, and logical thinking. It’s also a known mood boosting supplement.[16]

10. Modafinil

Another well known name on the market of nootropics, this synthetic supplement has been used especially for people needing a boost in energy when studying or working long hours.

Generally, this supplement is used most widely by people with sleep disorders, though has been also taken by healthy individuals looking to boost a sense of alertness and increase in energy.[17]

How to Take the Supplements

It’s always best to talk to your pharmacists or doctor when beginning any new supplement to determine the right dosage for you.

When you take nootropic memory supplements daily, overtime it has been found that some people can develop a tolerance to them.


It’s suggested to cycle your dosage, for example, 5 days on, 2 days off. In this way, you can reduce the chance of becoming ‘numb’ to the effects, whilst still reaping the health benefits and feeling the shift in your cognitive abilities.

Brain Boosting Recipes

Depending on which nootropic supplement you choose to take, and the form it comes in, you can make some interesting concoctions when you use them in drinks and foods.

Below are some favorite memory enhancing supplement recipes you can try at home.

Amino Smoothie

Blend your favorite frozen fruit up with a cup of amino powder.[18] The fruits will mask any taste of the powder, and it’s easy to remember to drink in the morning to start your day.

Fish Oil Dressing

Salads can be easily spiced up with a dressing, and the addition of fish oil as the base gives an extra kick of nutrients. Whisk your choice of fish oil with balsamic vinegar and crushed garlic for a tangy salad topper.

Ginkgo Tea

Boil water in a saucepan, remove from head and add fresh ginkgo biloba leaves to steep for up to ten minutes. Strain and drink to absorb the infused hot tea and reap the memory boosting benefits.

The Bottom Line

So if you’ve been suffering brain fog, fatigue, or generally want to boost your brain power and see just how much productivity you are capable of, then memory supplements and other nootropics could offer you some great benefits.

Featured photo credit: Sharon McCutcheon via



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Jane Dizon

Nurse, Ninja Mom, Digital Marketing Specialist and Writer

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Published on August 2, 2021

What Is Loss Aversion And How To Avoid This Bias

What Is Loss Aversion And How To Avoid This Bias

Have you been feeling particularly cautious lately? Do you find yourself avoiding making major or seemingly risky decisions until you feel life has returned to “normal”? This isn’t unusual, and you are not alone. In these uncertain times of the COVID-19 pandemic, people would rather stick with what they perceive as safe. They veer away from making any sudden changes that could rock the boat and resort to loss aversion instead.

After more than a year of having to take drastic measures to secure our safety as well as those of our loved ones, it’s not surprising to find that some people would choose to hunker down even when faced with issues that don’t pose any mortal danger to them.

The pandemic has challenged us to become more resilient—a good thing—and even pick up an additional useful skill or two.[1] However, the flip side presents us with a potentially unfortunate side effect—that it could have altered our risk-taking behavior.

Read on to learn what loss aversion is and how you can avoid this bias.

Taking Risks, Making a Change

Why is it important to have a healthy view of risk? Shouldn’t we approach life with caution to avoid making mistakes?

I would say that, indeed, making careful, decisive choices will yield great results, so long as you can identify the line between being reasonably cautious and being downright fearful. There are also certain patterns in decision-making that you must watch out for.

To illustrate further, I present you with this example: Let’s say you meet a kind stranger who offers you your choice of a great deal with absolutely no tricks. He gives you $45. Then, he asks you if you want to hold on to the money or give it back to him in exchange for a coin flip. If it’s heads, he’ll give you $100 right then and there. If it’s tails, you get nothing.


So, which one do you choose? Instant cash in your pocket or a chance to flip the coin? Think hard before you read further.

When I present this coin scenario to different audiences, about 80% say they’ll take the $45 from the stranger. That’s the choice I made when I was also presented with this scenario many years ago. The same can be said for most people in studies of similar choices.[2] And why not? The $45 is a sure thing, after all.

Back then, I thought that I’d certainly feel foolish if I took the risk just for a shot at getting $100 only to lose out. My gut instinct told me to avoid losing. I suppose anyone would feel the same way initially.

Here’s the thing, though. If we run the numbers, the chance of getting heads is 50%, so in half of all cases, you’ll get the $100. In the rest of the cases, you won’t get anything. So, that’s equal to $50 on average, compared with just $45.

Now, imagine if you flipped the coin 10 times, then 100 times, 1,000 times, on to 10,000 times, and then 100,000 times. At 100,000 times, on average you would win $5 million if you picked the coin flip for $100 every time, compared with $4.5 million if you picked $45 each time. The difference is an amazing $500,000.

This means that picking $45 as your gift from the stranger leads to you losing out. The correct choice—the one that will mostly not lead to you losing—is to pick the coin flip. Pick the other choice and you’re pretty much guaranteed to lose over multiple coin flips.

However, you might reason out that I presented the scenario as a one-time deal and not as a repeating opportunity. Perhaps, you’d say that if you knew it was a repeating scenario, then you would have picked differently.


The problem lies with this: studies have shown that our gut addresses each scenario we face as a one-off.[3] In reality, we are presented with a multitude of such choices every day. We are goaded by our intuition to deal with each one as an isolated situation. However, these choices are part of a broader repeating pattern where our gut pushes us towards losing money. We avoid risks—fearful of losing—and end up losing in the end.

Why Are People Afraid to Take Risks?

We are prone to shying away from risks due to a mental blindspot called loss aversion.[4] This is one of the many dangerous judgment errors that result from how our brains are wired—what scholars in cognitive neuroscience and behavioral economics call cognitive biases.[5]

Research has shown that people are more sensitive to possible losses than potential gains.[6]

Loss aversion goads us into having an unhealthy view of risk, causing us to have a knee-jerk and one-size-fits-all approach to risk-taking, which is to outright reject it. This rejection runs counter to the resilience and flexibility we gained during these uncertain times. It also poses a threat to how we can continue to adapt to the shifting nature of this pandemic, as well as how to smoothly transition to a post-COVID life.[7]

The Sweeping Influence of Loss Aversion

It’s easy enough to think that loss aversion only comes into play during major decisions or turning points. However, we are presented with a multitude of similar choices daily that—much like in the coin-flip scenario—represent a broader pattern that could cause us to lose out in life.

Remember that loss aversion isn’t just limited to decisions that have a corresponding monetary result. It also applies to situations and circumstances where avoiding a possibly negative outcome might blind you to potentially positive changes in your life.

Here are some aspects of life that can easily be derailed by loss aversion.


1. Exiting Toxic Relationships

Have you ever stayed in a relationship (romantic or otherwise) that has clearly already run its course? Perhaps this relationship already causes you distress or keeps you from reaching your personal goals.

Yet, despite indications that you would have a healthier, happier life without this stressful relationship, you find it difficult to walk away because of the disruption it would cause in your life. You worry about the loss of your routine, and this holds you back.

2. Making Much-Needed Career Changes

People are particularly cautious about making career changes especially during this pandemic, opting to “wait it out” and just trudging on until life returns to “normal.”

We need to remember that we may never get back the version of normal that we had pre-pandemic. Just as the world changed and readjusted to COVID, so did each individual, and so did employers.

Jobs and employment are constantly shifting and evolving, more so now than before, so you have to weigh and consider if the loss of an old job is truly that daunting versus transitioning to a new career that could enrich your life mid- and post-pandemic.

3. Dealing With Your Current Pandemic Life and Looking Forward

Loss aversion can trickle down even to the smallest perceivable things in life. With our wariness of COVID-19 modifying our behavior when it comes to going out, physical distancing, and socializing, it’s perfectly understandable to someday come out of this pandemic more cautious, more health-conscious, and more aware of our security than we were before 2020.

However, as we start to consider what the world will be like after the pandemic, we should also plan our lives accordingly. This means that while our social and networking circles were forcibly shrunk in the last year, there is no need to let our lives deliberately stagnate for fear of leaving our comfort zone.


It also means that, when the time is right, we must be willing to reintegrate our lives into a changed world and balance the risk with a potentially more meaningful life.


While it might seem daunting, looking ahead into the future calls for a reexamination of loss aversion. If left unchecked, it will keep you from living your best life as it goads you into focusing on what you could lose versus what you might gain.

With or without the pandemic, viewing risk with a steady perspective can indeed be helpful when weighing how to proceed with major life decisions. However, focusing too much on the risk may lead to abject fear, which can keep you from making balanced, decisive choices.

Identifying the repeated pattern of our choices and knowing how to tackle and transform each possible loss into a gain will go a long way in winning in life—with or without a pandemic.

More Biases That Unconsiously Affect Us Every Day

Featured photo credit: AJ Yorio via


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