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The Secret Place Where All Great Ideas Are Born

The Secret Place Where All Great Ideas Are Born

Where do great ideas come from? The cliched view is that they come fully formed in a flash of inspiration. You’ve probably seen this in films or on TV, a character might be working over night trying to come up with a big idea, and suddenly their idea hits them.

However, the reality is actually far more complicated. The truly great ideas, are the product of processes. They are the product of what a person sees and gets in touch with every day that combine to influence a thought. A random thought turns into an idea, then the idea is worked on.

Consider twitter, twitter was originally not conceived as as a social network, but instead as an alternative to SMS messaging. The original 140 wasn’t a creative gimmick, but was instead reflected the technological limitations of the mobile phone format (at the time).[1]

Uber came from a conversation between friends where they were complaining about how hard it was to find a decent taxi.[2]

The idea for Airbnb came when the founders were struggling to pay rent, and needed a way to earn some extra money. Most of the hotel rooms in the city were booked up thanks to a local conference, so they thought that they could exploit this by providing extra space in their apartment for overnight guests.[3]

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All of these ideas came to revolutionize their respective fields, and none of them came fully formed at the very beginning. Our view of how great ideas are born is thus inaccurate and is even potentially harmful.

We murder good ideas that are incubating

Usually when we hear about these ideas, it is when they are at their most successful. We don’t see the weeks, months, and years where the initial idea was developed, or the successes and early failures of the business. As a result we naturally assume the ideas were fantastic and fully formed from the start.

We assume that is where good ideas come from.A study has shown that the human brain favors any action or option which uses the least amount of energy.[4] So where it might be more useful to come up with ten different ideas for us to work on, we struggle to come up with one to save up energy. So we try very hard to come up with a fantastic idea.

But even if we do come up with an idea, we have no idea whether it is good or not because it doesn’t have concrete details on how it’s going to work. Without the details and a plan to take action on the idea, we judge its failure early before it can incubate into something great. Unless an idea is executed, our brains are unable to determine whether an idea is going to be great or not.

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    Think about the companies mentioned at the beginning of this article. The idea for each one of them came from the creators trying fulfill a need, they found themselves faced with a particular problem (like failing to find a good taxi as in the case with Uber), and as a result they came up with a random idea directly related to it, that random idea became the solution to it.

    But if we think we will come up with the next big idea without placing ourselves in the right context, and don’t allow for ideas to come to us naturally, then it is guaranteed that they won’t come to us at all. Instead we get stuck.

      The truth is, good ideas are random

      One day you might come up with ten ideas, of those ten, one might be an okay idea. We might often instinctively reject an idea that we judge to merely be “okay”. However, an okay idea can become a fantastic idea with work, and ideas that are truly great from the start are so rare that they might as well not exist.

      It’s like with novel writing. A truly brilliant book tends to be the product of months if not years of hard work, of endless re-writes. But as we read the novel at the time it is finished, we assume it was great from the start.

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      There is a famous story about Jack Kerouac, an American novelist, who wrote his famous novel On the Road over a three week period, almost without stopping for a break. For this to have been possible, surely the idea must have been brilliant from the start right? Well, this famous story isn’t true.

      Sure, he once typed up a draft of it in three weeks. But from him coming up with the idea, to finishing the book took over seven years. The ideas for the story came to him naturally while he was travelling, or at times he wrote about things that actually happened to him. There was never a point where he suddenly had this brilliant idea that he was able to quickly turn into a masterpiece of literature.

      All that is needed is the right stimulation

      Great ideas then come from what we see, what we hear, the people we speak to, and most importantly, a great idea can come as the solution to a problem, (like what we saw with Twitter, Uber, and Airbnb). This can be tricky, it can often be easy to be disheartened when faced with a problem.

        But that’s what innovation is, true innovation comes from either resolving a problem or finding a gap in the market which can be filled by a great idea. So next time you are faced with a problem, see this as an opportunity. Even if a solution exists, you might be able to think of a better one.

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        Read more about how you can come up with a great idea by finding a problem and solve it: Albert Einstein’s Problem-Solving Formula that Still Works Like a Charm

        Your next great idea might not seem great at first. It might just seem like an okay idea, a mediocre one, or even a bad one, all ideas need work. So don’t judge any at first, let ideas come naturally and write them down. It doesn’t matter how bad they seem, just write them down.

        Don’t worry about organizing them either, in fact it’s good not to. You might miss a good idea while you’re working on the organization. Organizing at this stage will just mean that you’re giving yourself an extra job to do which may slow you down or even make you lose motivation.

        If you want tips with this stage, check out this article: How Simply Jotting Down Ideas Can Make You Smarter

        Remember, great ideas don’t come fully formed, so don’t try to force them.

        Reference

        [1] Lifewire: The Real History of Twitter, In Brief
        [2] Gulf Elite: Startup From The Bottom: Here Is How Uber Started Out
        [3] Get Paid for Your Pad: The Airbnb Founder Story: From Selling Cereals To A $25B Company
        [4] The Globe and Mail: Humans are hard-wired for laziness, study finds

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        Leon Ho

        Founder & CEO of Lifehack

        If Money Can’t Buy Happiness, What Can? How to Delegate Work Effectively (Step-By-Step Guide) Is It Really Better to Step Out of Your Comfort Zone? How Journaling Can Improve Your Life The Lifehack Show Episode 7: Following Your Calling

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        1 11 Hard Skills That Will Land You More Career Opportunities 2 11 Organizational Skills That Every Smart Leader Needs 3 How to Use SMART Goal to Become Highly Successful in Life 4 Top 10 Management Skills Any Strong Leader Should Master 5 How to Delegate Work Effectively (Step-By-Step Guide)

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        Last Updated on September 18, 2019

        11 Hard Skills That Will Land You More Career Opportunities

        11 Hard Skills That Will Land You More Career Opportunities

        Are you looking to move up the career ladder? Or maybe you’re tired of having a “job” and want to start looking for a more permanent career?

        Whatever your motivation, you are going to have to learn some new and different hard skills to broaden your opportunities. After all, there’s a very famous quote that says:

        “The definition of insanity is doing the same thing over and over again, but expecting different results.” – Albert Einstein

        While the insanity part doesn’t really fit here, the overall message is a good one. If you are looking for a different result (career advancement, more money or even a career instead of a job), it’s up to you to make it happen. This is both the good news and bad news!

        The good news is that because it’s up to you, you have complete control over it happening. The bad news is that change is hard. Humans are creatures of habit, that’s why we develop routines, and anything that disrupts that routine causes us anxiety. And we will do almost anything to get rid of that anxiety. The overweight person will calm their anxiety by eating that doughnut, the smoker will light up a cigarette to avoid anxiety.

        What we want to do with this article is to give you the hard skills you’ll need to reduce that anxiety so you can move up that corporate ladder, make more money or have career instead of just a “job.”

        The following hard skills are essential to learn if you want to advance your career. They may not be easy to take up, but definitely worth your effort of learning:

        1. Cloud Computing

        “Simply put, cloud computing is the delivery of computing services—servers, storage, databases, networking, software, analytics, intelligence and more—over the Internet “the cloud” to offer faster innovation, flexible resources, and economies of scale. You typically pay only for cloud services you use, helping lower your operating costs, run your infrastructure more efficiently, and scale as your business needs change.” Microsoft[1]

        There are many different jobs available in the cloud computing world today. They range from architects and developers to data scientists, security pros. Each job is its own specialty and requires a high level of specification for advancement.

        This is definitely a hard skill that requires education. But if the tech world and computers are your thing you can make cloud computing a lucrative career.

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        2. Data Mining and Statistical Analysis

        Again, these are highly specialized fields. Data mining is defined as using large sets of data to look for anomalies and other patterns that can be used to predict future behavior.

        Amazon is probably the best known company to use data mining. Have you ever noticed that when you buy something at Amazon, you’ll see a little ad at the bottom that says “customers who bought this also bought…”and it lists 2-3 other items? All of that information comes from data mining, by examining the millions of sales amazon makes they can predict that if you buy item #1 there is a high likelihood that you will buy one of the other items too. T

        his not only increases sales for Amazon, but it also serves as a reminder for you that you may need these additional items for your project. This is very valuable information and has a wide range of uses. Although it has a bad reputation and evil sounding name, it is a very useful tool for maximizing productivity and sales.

        3. Data Management

        All companies today deal with a ton of data! Being able to manage that data in an efficient manor is not only highly prized, but a necessity.

        We all have these things on our desks called computers. Unless there is a need for a paper copy, almost all of our data is computerized. Meaning that, in theory it is all at our fingertips. Being able to organize that data so that it’s easily and quickly retrievable is why computers are replacing filing cabinets!

        However, just like the old fashion filing cabinet, data management on a computer is only good if it’s well organized. You want to make sure that you are keeping your data well organized so that it’s easy to find when needed. This is a skill that comes easily to some people (are you a person that makes lists? Good!) but with others it will be a skill that needs to be practices. Make sure that this is a discipline you master.

        4. Scheduling

        Being able to make and keep to a schedule is a very useful tool in both business and life. Effective scheduling means that you can prioritize projects, understand the tools needed to get the job done on time and that you are organized enough to lead people.

        An important point here is to write things down! Whether it’s in an old fashion daily or weekly organizer or in a PDA. Have a copy of your schedule available at your fingertips at all times.

        5. Financial Skills

        These are especially important when looking for that promotion. The higher up the ladder you go, the more you’ll have to deal with things like accounting, budgeting, financial planning and cash flow management.

        While you may not need to be an expert at all of these, you should have a good grasp of all of them. This is where taking a few night classes at your local community college is a good idea. You don’t need to become an expert, but brushing up on these skills will help you tremendously.

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        6. Research Skills

        These are important in all aspects of life, but especially in your work-life.

        Are you looking for that first job out of school? Nothing impresses a boss or hiring manager more than someone who has researched the company. Trust me, they deal with people walking in off the street everyday looking for a job, but managers and owners need to see the value in hiring (or promoting) you.

        So do your research and have some company specific questions ready to ask. Show that you are interested in working for that company or that position and not just “a” job or the “promotion” because you have seniority or need the money.

        If it’s a promotion that you are after, never bad mouth the previous occupant. Instead pick out an example that he/she was good at and explain how you would like to use or expand that policy and how it would enhance the policy changes you’d like to make.

        If it’s a new job you’re going for, then make sure to have some company specific questions ready to show that you have done your homework for the new position.

        7. Marketing Skills

        While marketing a companies products or services has always been a highly sought after skill. In today’s world, it can take on several different forms.

        Some of the marketing skills that are highly sought after today include, SEO, Search Engine Optimization, SEM, Search Engine Marketing and marketing campaign management. Familiarity with Google Analytics as well as Word Press are also valuable.

        While traditional marketing and branding were focused on advertising and selling. Almost all marketing efforts now a days are focused on the internet.

        8. Network Security Specialist

        Again, this is a highly skilled position that requires specialized training. But the amount of data that all companies store is significant, and if that data is leaked or stolen, it can costs them millions of dollars in both lost revenue and lawsuits.

        So, if you have an interest in network security you will find the field both lucrative and stable.

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        9. Communication Skills

        At first glance, communication skills may not look like it fits into the category of “Hard Skills” that can help you succeed. But in this ever shrinking world where companies can do business from almost anywhere, communication is more and more important.

        Are you bilingual? It really doesn’t matter what language you speak, there’s a company out there looking for someone who speaks that language.

        10. Computer Programming

        I don’t know about you, but I’m pretty sure that computers are going to be around for a while! As both the hardware and software get more advanced, the need for computer programming is only going to increase.

        11. Graphic Design

        As of 2018, there were 4.37 million new websites launched.[2] A good number of them will fail because they just aren’t interesting enough visually. The use of templates and replicated websites is only making the problem worse.

        Part of the way Google ranks sites is through originality, this almost ensures that replicated sites will never get ranked through Google. So the more original your site is, the more likely people will visit and actually spend time there.

        That is what a good graphic designer does. Takes your basic idea and turns it into a website that people actually want to visit.

        Embrace the Anxiety That Comes with Change

        You know it’s going to be there, you know that you’ll want to give up as you’re learning these new skills but, you’ll also know that the end result is worth the journey.

        Here’s a little trick when you’re feeling overwhelmed:

        Have you ever met an ex-smoker who was sorry they quit? An ex-drinker or drug user that said life was much better before they quit? These people have gone through some of the most difficult challenges humans can go through including weeks, if not, months of intense physical withdrawal symptoms. They did it because they knew that the pain and anxiety they would experience would ultimately get them to a much better life.

        Now what was that complaint you had about attending night-school?

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        This is the part everyone hates, everyone thinks night-school, adult education and just generally giving up family and/or spare time. While those are certainly possible ways to develop the necessary skills, they aren’t the only way.

        You’ll want to check with your human resources department because depending on the company, a certain degree maybe required in order to even be considered for a position. In those cases, night-school, on-line or some other form of adult education maybe your best route.

        But as long as a degree isn’t required, then your options are wide open.

        Let’s just say that you’re a sales person interested in becoming the sales manager but, the territory you’ve been given will never produce the sales figures that would make you stand out as a good candidate for sales manager. So how about you start your own side business (don’t compete with your company), but let’s say you enjoy golf.

        In this day and age, there are plenty of places that will teach you how to sell products on-line and even set you up with your own website. So you start a site selling golf equipment and accessories (don’t worry, you won’t even have to carry inventory or worry about shipping).

        Now, when that sales manager spot opens up, you can explain that even though other salespeople had better numbers than you, it had nothing to do with your sales ability, it was more of a consequence of the territory your were given.

        And to prove it, you brought in some information about a side business, you started showing that you’re on target for a sales growth rate of 30% this year. And because you had to do all of the marketing for the business, you came up with some marketing strategies that you can bring to the new job (built-in experience).

        The Bottom Line

        We’ve put together these 11 hard skills as a way to give yourself a “leg up” on the competition. We’ve tried to make this a mixture of both skills that require a great deal of training, and also ones that you can work on and develop by yourself.

        We know that not everyone is cut out to be a cloud computing expert, but we also know that working on and having good scheduling skills will make you a much more desirable candidate for the position!

        We also don’t want you to discount the idea of a “side hustle“. Especially for people new to the workforce, having a business that you have started and run successfully shows potential employers that you have initiative, scheduling skills and ambition which can put you well ahead of your competition!

        As usual, we hope you found this article both enjoyable and informative. If you did, may we ask that you share it with your family and friends through social media. It really does help us and is greatly appreciated!

        More Skill to Help Advance Your Career

        Featured photo credit: Kyle Sterk via unsplash.com

        Reference

        [1] Microsoft Azure: Cloud Computing
        [2] Netcraft: December 2018 Web Server Survey

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