Advertising

The Ugly Side Of Social Media You Didn’t Know

Advertising
The Ugly Side Of Social Media You Didn’t Know

As of the third quarter of 2017, Facebook had 2.07 billion monthly active users. There is no way we can deny that social media is a part of our lives in this age. Whilst social media trends continues to sky-rocket, there are also downsides that individuals are starting to realise which results in some wanting to do away with it, or going on social media fasts to steer clear of addiction. What is the reason behind this craze that has taken the world by storm? And why should we care about how much or little social media consumption we are getting? Here is a selection of 5 books that reveals the uglier side of social media usage, exploring how social media has changed our thinking, and how we should perhaps stay away from it?

1. The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

    “Is Google making us stupid?”, Nicolas Carr rang the alarm we all have deep down in our minds, that the internet is changing our thinking. The way we are finding for information has become so different as the internet makes it so easy for us to find rapid bits of information from varied sources, that perhaps we aren’t using our brains to its full potential. This book explores not only how social communication methods and channels have changed, but how our brain is affected by this phenomena. Expect this to be your new informative read, and learn about the unrevealed connection of the internet and us.

    Reading Duration: 6hrs 16mins

    Advertising

    Get The Shallows: What the Internet Is Doing to Our Brains on Amazon at $10.30

    2. The Facebook Diet: 50 Funny Signs of Facebook Addiction and Ways to Unplug with a Digital Detox by Gemini Adams 

        A fun, quick read for all the severely addicted to social media people out there. With 50 cartoons illustrating “You Know You’re a Facebook Addict When…?”, you can enjoy having a laugh at your embarrassing, cringe-worthy moments when you find yourself agreeing to those examples. This makes for a good reflection of your social media habits. Loaded with digital detox tips, get ready for a week or more of social media fasting!

        Advertising

        Reading Duration: 3hrs 1min

        Get The Facebook Diet: 50 Funny Signs of Facebook Addiction and Ways to Unplug with a Digital Detox on Amazon at $9.99

        3. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

          Social media can build, or destroy something in 1 day. One rumour can cost a company millions of dollars. The former Marketing Director of American Apparel and media manipulator, Ryan Holiday reveals the hidden agendas in the media industry, and how some big blogs can control and distort news. This book sheds light into how the media industry really works, giving you new insight into the content that you have been viewing. You wont look at your favorite blog or website the same way again after reading this insider’s insight!

          Advertising

          Reading Duration: 6hrs 36mins

          Get Trust Me, I’m Lying: Confessions of a Media Manipulator on Amazon at $11.65

          4. Social: Why Our Brains Are Wired to Connect by Matthew D. Lieberman

            Can you believe our need to connect with people is more fundamental than our need for food and shelter? In this book, Lieberman explains scientifically why are we engineered to be social animals, turned many traditional theories upside down, and prove that our psychological need weighs more than our biological need. Interestingly, Lieberman also addresses the way of management, minimising social distraction, and opposes the traditional method, giving insight to innovative solutions to improve our productivity at school and business environment backed up by science.

            Advertising

            Reading Duration: 7hrs 56mins

            Get Social: Why Our Brains Are Wired to Connect on Amazon at $13.29

            5. Amusing Ourselves to Death: Public Discourse in the Age of Show Business by Neil Postman

              Back then we had TV, now it has evolved to smartphones. Technology evolves, people don’t, the author addressed ways media has shaped our lives back in 1985, and alert us to be aware of the influence brought by media (specifically Television). The relevancy never disappears, and the same theory is applied by many authors, suggesting the same effect social media has brought to us. Visual media (including social media and TV) have transformed us, into visual animals, craving for more drama, flashing pictures, and music, lowering our attention span, turning us from the literate-oriented culture into a new age, leaving us to debate the good and the bad. Get your hands on this decade-old read, and reflect it in 2017.

              Advertising

              Reading Duration: 4hrs 17mins

              Get Amusing Ourselves to Death: Public Discourse in the Age of Show Business on Amazon at $10.87

              More by this author

              Lifehack Reads

              Lifehack Reads is the curated collection of our favorite books, carefully categorized and sorted by our Editorial Team.

              What To Do When Someone Moves Your Cheese? Balancing The Tight Rope Of Your Personal And Professional Life The Not So Secret To Being Happier Are You Working Now To Create A Happiness For Your Future? 5 Fearless Books To Read If You Want To Chase Your Fears Away

              Trending in Books

              1 12 Best Marketing Books To Grow Your Personal Brand 2 Want To Know Why Certain Experiences Have Extraordinary Impact? 3 We Should All Be Feminists. Here’s Why 4 Unlock Your Door To Better Health With This Code 5 How Can We Embrace Failure to Better Both Ourselves and Others?

              Read Next

              Advertising
              Advertising

              Last Updated on November 15, 2021

              12 Best Marketing Books To Grow Your Personal Brand

              Advertising
              12 Best Marketing Books To Grow Your Personal Brand

              Growing your personal brand continues to be a popular trend, especially among millennials. According to Business Insider, a staggering 1.8 billion photos are uploaded every day via social media. Inc.com points out that personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, usually through social media.

              If you study the marketing efforts of a major corporation like Apple Inc., it is evident how the tech company strategically creates a unique voice and a signature image that connects with their followers. Jayson Demars of Forbes states people are far more compelled to trust individuals as opposed to corporations.

              “People are far more likely to follow you, talk to you, trust you, and engage with you if they believe they are interacting with a real person,” said Demars. “This is where the benefits of humanizing your brand really come into play.”

              Growing your personal brand will not only build trust amongst your followers, it could end up being one of your best returns on investment. If you have a large social following and you post creative content, this won’t cost you a penny and it can raise awareness about your skill set and career ambitions. If you haven’t begun growing your personal brand or are unsure where to get started, don’t worry. We reached out to professionals in the field, including psychology and marketing expert Dr. Robyn LeBoeuf, to compile 12 of the best marketing books to help you enhance the most important brand in the world. YOURS.

              1. Buzzmarketing, by Mark Hughes

              Z

                Hughes forces you to think outside of the box when it comes to relaying your message to the masses. The former marketing executive provides real-life, memorable examples that will get people talking about your brand.

                He shares plenty of fun stories, such as how he once named renamed an entire city for a marketing campaign.

                While you won’t need to rename a city to get people talking about your personal brand, Buzzmarketing will force you to start thinking outside of the box.

                “Despite a long history in marketing I took away several things from this book and enjoyed it so much I bought a copy for all my marketing managers. its a fun, easy read yet reminds us marketers of things we already know but frequently need reminding.” – Rebecca

                2. Confessions of an Advertising Man, by David Ogilvy

                2Q==

                  Adweek magazine asked people in the industry, “Which individuals – alive or dead – made you consider pursuing a career in advertising?” and David Ogilvy topped the list.

                  When it comes to growing your brand, if there’s one person whose advice you should follow, it’s the ‘Father of Advertising’, David Ogilvy. His book, “Confessions of an Advertising Man,” relays his marketing secrets, which helped some of the largest brands reach tremendous growth. One insight he shares is:

                  “The best ideas come as jokes. Make your thinking as funny as possible.”

                  If you are looking to grow your personal brand, take note of Ogilvy’s time-tested, successful pointers.

                  Advertising

                  “This book is a “must read” for anyone considering going into advertising, as Ogilvy personally invented the industry as we know it today. However, if you want to know how to conduct yourself in the world of business, how to write, how to communicate with people, this is also the book for you.” – Tom

                  3. The Brand Gap, by Marty Neumeier

                  Z-1

                    How can you create a brand so charismatic, it draws people in and becomes an essential part of their lives? In this book, Neumeier outlines five disciplines to help you bridge the gap between brand strategy and brand execution:

                    Differentiate, Collaborate, Innovate, Validate and Cultivate

                    Using visual metaphors and real-life examples, Neumeier challenges you to apply his five disciplines to your own experiences and to focus on innovation when building your personal brand.

                    “As owner of a small company trying to figure out branding, this book was an invaluable read in helping me got going in the right direction. Branding is still a very large boondoggle of a neverending project, but now I at least feel like I have a better understanding of what it is I’m after. I see good branding everywhere, this book explains, as much as is possible, how to get there.” – Mark

                    4. Positioning, by Al Ries and Jack Trout

                    Z-2

                      The now-popular marketing term ‘positioning’ was originally coined by Trout in 1969. If you want to learn what positioning means for your personal brand, this book is the place to start.

                      Decades later, Ries and Trouts’ words still ring true. It seems that each year, media gets louder, and it’s even harder to reach your audience. So how can your personal brand overcome the commotion?

                      From how we think about our friends to why we identify with a political party, ‘Positioning’ considers how you can frame your personal brand to your audience, and how you can stand out from the crowd.

                      “This book is fantastic! They give you some clear examples of why companies rise and fall because of their failure to position themselves in a way that makes sense to the market. They talk about how companies go from successes to duds because of their inability to understand their place in the market.” – Matthew

                      5. Influence, by Robert Cialdini 

                      9k=

                        Psychologist and marketer Bob Cialdini explores why people are persuaded to change their minds, and teaches you how to become a savvy persuader yourself. He introduces you to his six principles of ethical persuasion:

                        Reciprocity, Scarcity, Liking, Authority, Social Proof, and Commitment/Consistency

                        Cialdini supports each of his principles with sound data in psychology and provides examples so you can get the most out of his book and learn to deliver an excellent elevator pitch when you come across your big opportunity.

                        Advertising

                        “I highly recommend this book to all professionals. It does not matter if you are a manager, sales person, pastor, or non-profit volunteer. The ideas in this book, once applied, will make it easier for you to accomplish your goals.” – Kevin

                        6. Branding Pays, by Karen Kang

                        2Q==-1

                          One of the first lessons Kang introduces is that everyone knows the importance of a well-curated social media presence, but few people will actually take the initiative to manage their personal brand.

                          “[Do] a Google search on your name. Are the links and images of you that show up on the first page of search results how you want your brand represented? If not, then you have some work to do.”

                          Kang shares relatable, real-life examples of how you can improve your personal brand in all your social spheres, and offers concrete tips that you can begin executing immediately.

                          Bill Mulholland, the founder of American Relocation Connections, makes sure his brand is well represented online. “We know that potential customers conduct research online when they are interested in our services,” stated Mulholland. “This is the exact reason why we are constantly trying to improve our online presence by obtaining reviews, posting relevant content and interacting with our followers. Businesses need to make sure that their top notch customer service is conveyed online for everyone to see.”

                          “As a career services professional, I stress to students the importance of maintaining their personal brand. We started using this book in our career management courses because of its practical application. It’s easy to understand (“cake” and “icing”) with concrete examples. The book teaches you not only how to develop your brand, but more importantly, how to manage and maintain your brand.” – J.P.

                          7. Career Warfare, by David D’Alessandro

                          Z-3

                            In his no-nonsense, to-the-point guidebook to the business world’s battlefield, D’Alessandro shows you how to pick up the tools you already have at your disposal and best manage your personal brand for your professional development.

                            This book is more focused on a corporate environment, though the lessons can easily be applied to a small business or for an individual. If you are wondering how to deal with your corporate landscape, try some of D’Alessandro’s take-no-prisoners style tips.

                            “Whether you’re looking to thrive in a large company or launch a successful start up, David D’Allesandro’s book will help you get there sooner. Combining C-level experience with street-smarts, D’Allesandro delivers actionable insights and powerful recommendations on everything from using the power of information to stand out to keeping clients happy.” – Luke

                            8. Brand You 50, by Tom Peters 

                            9k=-1

                              As the business world continues to grow, at least one thing remains constant – your personal brand will define you, your future career and your relationships you build.

                              “The white collar job as now configured is doomed… So what’s the trick? There’s only one: distinction. Or as we call it, turning yourself into a brand… Brand You.”

                              Peters enthusiastically attests that surviving means not blending in, but standing out. True to the book’s subtitle, he will present you with 50 tangible strategies that will push your personal brand to the next level.

                              Advertising

                              “As usual, Tom Peters delivers the goods! His concept of Brand YOU! is great, and his ideas for practical implementation even better. If you want to stand out and reach for real excellence, read this book.” – Carl

                              9. The Success Principles, by Jack Canfield

                              9k=-2

                                Canfield, a co-creator of the bestselling Chicken Soup for the Soul series, definitely knows a thing or two about inspiring readers to make a positive change in their lives.

                                Canfield outlines 64 principles to reach success, and he builds on real-life stories of people who struggled but ultimately reached success, from Olympians to blue-collar workers.

                                Touted as one of the greatest self-improvement books on shelves, ‘The Success Principles’ almost reads like a self-help book, but its greater goal is to motivate you to take charge of your personal brand and start fresh in your professional development.

                                “This book is a fantastic resource for anyone who desires to get to the next level. This is a smorgasbord of personal development, psychology, and business and financial books wrapped in one burrito. Are you hungry? This book will satisfy your appetite for success.” – Thomas

                                10. Guerilla Marketing, by Jay Conrad Levinson

                                9k=-3

                                  Throughout his extensive career as an ad agency exec, Levinson was responsible for some of the world’s most recognizable brand icons, including the Pillsbury Dough Boy and Tony the Tiger.

                                  Levinson shares his experiences in guerrilla marketing (a term he coined), and details how, with enough creativity and strategic thinking, you can spin any situation to your advantage. He also discusses best management practices, particularly as technology is evolving so rapidly.

                                  Although Levinson’s book was first published in 1983, his teachings are timeless and they can easily be applied to the contemporary personal brand.

                                  “Great book that gives you a quick introduction to the world of marketing, especially helpful for small business owner. If you’re an entrepreneur, this book is a must-read.” – James

                                  11. Made to Stick, by Chip and Dan Heath

                                  9k=-4

                                    Chip and Dan Heath delve into the psychology behind viral social trends, like the gruesome urban myth where a traveller wakes up in a tub of ice, courtesy of a local organ-harvesting ring. They credit the proliferation of “sticky messages” to six traits:

                                    Simplicity

                                    Unexpectedness

                                    Advertising

                                    Concreteness

                                    Credibility

                                    Emotions

                                    Stories

                                    As you read about SUCCESs, the brothers Heath will show you how to apply these traits to your own personal brand’s messaging, and how to make your ideas stick.

                                    “It’s brilliant! It packs the information of a textbook, while maintaining your attention like a comic book. The book on how to make ideas stick is very sticky itself. Strongly recommended.” – Vincent

                                    12. You, Inc., by Harry Beckwith and Christine Clifford

                                    9k=-5

                                      Husband-and-wife Harry and Christine are both CEOs of their own companies, and in this book, they team up to share the lessons they learned along the way.

                                      They present over 150 ideas for how to use effective communication to build your personal brand, and though the lessons are easily understood, Beckwith cautions that there is a considerable difference between ‘knowing’ and ‘doing’ something.

                                      Although this book is just over 300 pages, this is one book you’ll want to take your time reading and fully absorbing.

                                      Everyone wants to excel in their professional and personal lives. The 12 best marketing books to grow your personal brand will expose you to the most effective tips on personal brand development, which in turn will help you to generate more buzz about yourself in your social networks.

                                      “For knowing nothing about sales, this was a great launching pad for me to get more interested and read other sales books. Pretty motivational with great bits of information to redefine how you see the world. This book has definitely shifted my approach to “getting out there” making myself more visible.” – Scott

                                      This list of books includes work from the 1960s up through 2015, and amazingly, all of the concepts and principles will still hold true across generations. No matter how much business evolves or expands, human nature will always care about compelling stories – the personal brand that you give in your elevator pitch. These time-tested philosophies hold strong, proving that a successful personal brand is everything.

                                      Advertising

                                      With the help of the life-changing wisdom inside these 12 marketing books, it won’t be long before you master your personal brand with ease!

                                      Featured photo credit: BigStock via bigstockphoto.com

                                      Read Next