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Last Updated on October 12, 2017

Package Your Blog Nicely With Free Photos From Everypixel.com

Package Your Blog Nicely With Free Photos From Everypixel.com

Over 2 million blog posts go live on the internet each day, and countless articles and social media posts vie for readers’ attention.[1] If you spend enough time on the internet, it’s not hard to see that many bloggers use similar stock photos.

Stock photos can be an incredible resource for the blogger who doesn’t have much experience with photography, but choosing the wrong photo can be detrimental to traffic. A mediocre image won’t grab a reader’s attention, and it may even drive them away.

Package your blog posts so that people want to read them

Think about what triggers you to pick up an item in the store. There may be a number of companies that produce great products and support initiatives that you value. Are you drawn to the way the item looks, the stance that the company takes on important issues, or the item description?

Chances are, despite your best intentions to be a conscientious buyer, you may still be attracted to product packaging over everything else. A study by Gressingham Foods found that simply changing the design of their product packaging increased their sales by 47% without altering the product or doing additional promotion.[2]

The way items look matters to consumers, and the way you present your article is important too. The featured image on a post can draw readers in for a closer look or prompt them to keep scrolling.

For those writing on the internet, competition for readers’ time and attention is fierce. When you post an article, you’re competing against an infinite pool of content. Unless you wrap your posts up in an attractive package by using great photos, your work will disappear into the crowd.

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Save yourself time and find the perfect picture for your blog post

Whether you’re just starting your blog, or you’re an experienced blogger, you know how time-consuming it can be to find the perfect photo to feature with your article. Everypixel.com makes it easy to locate an eye-catching and interesting image. Everypixel.com is a stock image search engine that allows you to search for photos across the top 50 stock-photo platforms.

Using Everypixel.com is simple

You’ll be amazed at how easy it is to get started with everypixel.com. You don’t even have to sign up to start using it. When you arrive at the site, you’ll see a screen that looks like the one below.

    You can type keywords for the type of photo that you need into the rectangular search box.

      To the right of the search box, you’ll have the option to choose the budget for your project from the drop-down list. This will save you from having to weed through images that fall outside of your price range.

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      Imagine that you are writing an article about horseback riding, and you need a great free image to use on your blog. You’d simply type “horseback riding” into the search box and select “Free only” from the drop-down menu. Then, click the magnifying glass icon to get your results.

      When I clicked on the magnifying glass, I learned that there are many options to choose from. There are 22 pictures that you can download for free. If you had a budget for photos, you’d have 1,278 pictures at your disposal.

        If you knew more information about the type of picture that you wanted, you could narrow this search using the filters at the top.

          For example, to view images with a landscape orientation, select “horizontal” to immediately filter out pictures that don’t meet your qualifications. You can also look for vector images and graphics via the filters on the search page.

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          If you decide that you’d like to look at paid and free images, click on “Free only” and you’ll have the option to change the price range you’d like to view.

          When you find the image that you like, click on it, and you it will take you to a page that gives you all the details you’ll need to figure out if it’s the right photo for you.

            When I selected the image above, I was able to see the name of the photographer, the image’s resolution, the price, and where Everypixel found the photo. This particular image is available from Unsplash, and when I click on the area that says, “Free Download,”it takes me to the Unsplash page in a separate tab.

            When you reach the page where the image is housed, you can download it for use on your blog.

            In addition to searching with the main search bar, you can use the search options in the top right-hand corner of the main page.

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              “Free images” narrows your search to free images with a Creative Commons license that allows you to use the photos for commercial purposes. “Microstock” gives you the chance to compare prices on inexpensive stock photos so that you can stick to your budget. “Premium photos” sources higher quality images, but they’ll also be more expensive than the microstock options.

              When it comes to packaging your blog, don’t skimp on the photos

              Instead of agonizing over where to find the perfect image or being stuck with a sub-par stock photo that detracts from your readership, give Everypixel.com a try. It’s free and user-friendly.

              Use great pictures to draw readers in and build your traffic. With a site like Everypixel, it’s easier than ever.

              Reference

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              Brian Lee

              Chief of Product Management at Lifehack

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              The Productivity Paradox: What Is It And How Can We Move Beyond It?

              The Productivity Paradox: What Is It And How Can We Move Beyond It?

              It’s a depressing adage we’ve all heard time and time again: An increase in technology does not necessarily translate to an increase in productivity.

              Put another way by Robert Solow, a Nobel laureate in economics,

              “You can see the computer age everywhere but in the productivity statistics.”

              In other words, just because our computers are getting faster, that doesn’t mean that that we will have an equivalent leap in productivity. In fact, the opposite may be true!

              New York Times writer Matt Richel wrote in an article for the paper back in 2008 that stated, “Statistical and anecdotal evidence mounts that the same technology tools that have led to improvements in productivity can be counterproductive if overused.”

              There’s a strange paradox when it comes to productivity. Rather than an exponential curve, our productivity will eventually reach a plateau, even with advances in technology.

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              So what does that mean for our personal levels of productivity? And what does this mean for our economy as a whole? Here’s what you should know about the productivity paradox, its causes, and what possible solutions we may have to combat it.

              What is the productivity paradox?

              There is a discrepancy between the investment in IT growth and the national level of productivity and productive output. The term “productivity paradox” became popularized after being used in the title of a 1993 paper by MIT’s Erik Brynjolfsson, a Professor of Management at the MIT Sloan School of Management, and the Director of the MIT Center for Digital Business.

              In his paper, Brynjolfsson argued that while there doesn’t seem to be a direct, measurable correlation between improvements in IT and improvements in output, this might be more of a reflection on how productive output is measured and tracked.[1]

              He wrote in his conclusion:

              “Intangibles such as better responsiveness to customers and increased coordination with suppliers do not always increase the amount or even intrinsic quality of output, but they do help make sure it arrives at the right time, at the right place, with the right attributes for each customer.

              Just as managers look beyond “productivity” for some of the benefits of IT, so must researchers be prepared to look beyond conventional productivity measurement techniques.”

              How do we measure productivity anyway?

              And this brings up a good point. How exactly is productivity measured?

              In the case of the US Bureau of Labor Statistics, productivity gain is measured as the percentage change in gross domestic product per hour of labor.

              But other publications such as US Today, argue that this is not the best way to track productivity, and instead use something called Total Factor Productivity (TFP). According to US Today, TFP “examines revenue per employee after subtracting productivity improvements that result from increases in capital assets, under the assumption that an investment in modern plants, equipment and technology automatically improves productivity.”[2]

              In other words, this method weighs productivity changes by how much improvement there is since the last time productivity stats were gathered.

              But if we can’t even agree on the best way to track productivity, then how can we know for certain if we’ve entered the productivity paradox?

              Possible causes of the productivity paradox

              Brynjolfsson argued that there are four probable causes for the paradox:

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              • Mis-measurement – The gains are real but our current measures miss them.
              • Redistribution – There are private gains, but they come at the expense of other firms and individuals, leaving little net gain.
              • Time lags – The gains take a long time to show up.
              • Mismanagement – There are no gains because of the unusual difficulties in managing IT or information itself.

              There seems to be some evidence to support the mis-measurement theory as shown above. Another promising candidate is the time lag, which is supported by the work of Paul David, an economist at Oxford University.

              According to an article in The Economist, his research has shown that productivity growth did not accelerate until 40 years after the introduction of electric power in the early 1880s.[3] This was partly because it took until 1920 for at least half of American industrial machinery to be powered by electricity.”

              Therefore, he argues, we won’t see major leaps in productivity until both the US and major global powers have all reached at least a 50% penetration rate for computer use. The US only hit that mark a decade ago, and many other countries are far behind that level of growth.

              The paradox and the recession

              The productivity paradox has another effect on the recession economy. According to Neil Irwin,[4]

              “Sky-high productivity has meant that business output has barely declined, making it less necessary to hire back laid-off workers…businesses are producing only 3 percent fewer goods and services than they were at the end of 2007, yet Americans are working nearly 10 percent fewer hours because of a mix of layoffs and cutbacks in the workweek.”

              This means that more and more companies are trying to do less with more, and that means squeezing two or three people’s worth of work from a single employee in some cases.

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              According to Irwin, “workers, frightened for their job security, squeezed more productivity out of every hour [in 2010].”

              Looking forward

              A recent article on Slate puts it all into perspective with one succinct observation:

              “Perhaps the Internet is just not as revolutionary as we think it is. Sure, people might derive endless pleasure from it—its tendency to improve people’s quality of life is undeniable. And sure, it might have revolutionized how we find, buy, and sell goods and services. But that still does not necessarily mean it is as transformative of an economy as, say, railroads were.”

              Still, Brynjolfsson argues that mismeasurement of productivity can really skew the results of people studying the paradox, perhaps more than any other factor.

              “Because you and I stopped buying CDs, the music industry has shrunk, according to revenues and GDP. But we’re not listening to less music. There’s more music consumed than before.

              On paper, the way GDP is calculated, the music industry is disappearing, but in reality it’s not disappearing. It is disappearing in revenue. It is not disappearing in terms of what you should care about, which is music.”

              Perhaps the paradox isn’t a death sentence for our productivity after all. Only time (and perhaps improved measuring techniques) will tell.

              Featured photo credit: Pexels via pexels.com

              Reference

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