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Package Your Blog Nicely With Free Photos From Everypixel.com

Package Your Blog Nicely With Free Photos From Everypixel.com

Over 2 million blog posts go live on the internet each day, and countless articles and social media posts vie for readers’ attention.[1] If you spend enough time on the internet, it’s not hard to see that many bloggers use similar stock photos.

Stock photos can be an incredible resource for the blogger who doesn’t have much experience with photography, but choosing the wrong photo can be detrimental to traffic. A mediocre image won’t grab a reader’s attention, and it may even drive them away.

Package your blog posts so that people want to read them

Think about what triggers you to pick up an item in the store. There may be a number of companies that produce great products and support initiatives that you value. Are you drawn to the way the item looks, the stance that the company takes on important issues, or the item description?

Chances are, despite your best intentions to be a conscientious buyer, you may still be attracted to product packaging over everything else. A study by Gressingham Foods found that simply changing the design of their product packaging increased their sales by 47% without altering the product or doing additional promotion.[2]

The way items look matters to consumers, and the way you present your article is important too. The featured image on a post can draw readers in for a closer look or prompt them to keep scrolling.

For those writing on the internet, competition for readers’ time and attention is fierce. When you post an article, you’re competing against an infinite pool of content. Unless you wrap your posts up in an attractive package by using great photos, your work will disappear into the crowd.

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Save yourself time and find the perfect picture for your blog post

Whether you’re just starting your blog, or you’re an experienced blogger, you know how time-consuming it can be to find the perfect photo to feature with your article. Everypixel.com makes it easy to locate an eye-catching and interesting image. Everypixel.com is a stock image search engine that allows you to search for photos across the top 50 stock-photo platforms.

Using Everypixel.com is simple

You’ll be amazed at how easy it is to get started with everypixel.com. You don’t even have to sign up to start using it. When you arrive at the site, you’ll see a screen that looks like the one below.

    You can type keywords for the type of photo that you need into the rectangular search box.

      To the right of the search box, you’ll have the option to choose the budget for your project from the drop-down list. This will save you from having to weed through images that fall outside of your price range.

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      Imagine that you are writing an article about horseback riding, and you need a great free image to use on your blog. You’d simply type “horseback riding” into the search box and select “Free only” from the drop-down menu. Then, click the magnifying glass icon to get your results.

      When I clicked on the magnifying glass, I learned that there are many options to choose from. There are 22 pictures that you can download for free. If you had a budget for photos, you’d have 1,278 pictures at your disposal.

        If you knew more information about the type of picture that you wanted, you could narrow this search using the filters at the top.

          For example, to view images with a landscape orientation, select “horizontal” to immediately filter out pictures that don’t meet your qualifications. You can also look for vector images and graphics via the filters on the search page.

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          If you decide that you’d like to look at paid and free images, click on “Free only” and you’ll have the option to change the price range you’d like to view.

          When you find the image that you like, click on it, and you it will take you to a page that gives you all the details you’ll need to figure out if it’s the right photo for you.

            When I selected the image above, I was able to see the name of the photographer, the image’s resolution, the price, and where Everypixel found the photo. This particular image is available from Unsplash, and when I click on the area that says, “Free Download,”it takes me to the Unsplash page in a separate tab.

            When you reach the page where the image is housed, you can download it for use on your blog.

            In addition to searching with the main search bar, you can use the search options in the top right-hand corner of the main page.

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              “Free images” narrows your search to free images with a Creative Commons license that allows you to use the photos for commercial purposes. “Microstock” gives you the chance to compare prices on inexpensive stock photos so that you can stick to your budget. “Premium photos” sources higher quality images, but they’ll also be more expensive than the microstock options.

              When it comes to packaging your blog, don’t skimp on the photos

              Instead of agonizing over where to find the perfect image or being stuck with a sub-par stock photo that detracts from your readership, give Everypixel.com a try. It’s free and user-friendly.

              Use great pictures to draw readers in and build your traffic. With a site like Everypixel, it’s easier than ever.

              Reference

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              Brian Lee

              Chief of Product Management at Lifehack

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              Last Updated on January 6, 2021

              14 Ideas on How to Measure Productivity to Make Progress

              14 Ideas on How to Measure Productivity to Make Progress

              Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

              In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

              For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

              For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

              Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

              Knowing this information we can now better determine what course of action to take with salesperson #1.

              Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

              How to Measure Productivity With Management Techniques

              Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

              1. Identify Long and Short-Term Goals

              Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

              For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

              2. Break Down Goals Into Smaller Weekly Objectives

              Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

              Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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              Productivity = number of new customers ÷ number of sales calls made

              3. Create a System

              Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

              This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

              You can do the same thing and just adapt it to your business.

              Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

              Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

              4. Evaluate, Evaluate, Evaluate!

              We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

              If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

              Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

              Just remember that you and your management style contribute directly to your employees’ productivity.

              5. Use a Ratings Scale

              Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

              Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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              It’s also a good way to track long-term progress and growth in areas that need improvement.

              6. Hire “Mystery Shoppers”

              This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

              You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

              You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

              7. Offer Feedback Forms

              Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

              First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

              Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

              You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

              8. Track Cost Effectiveness

              This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

              Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

              Having this information is very useful in forecasting expenses and estimating budgets.

              9. Use Self-Evaluations

              Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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              Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

              10. Monitor Time Management

              This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

              Time Management Tips to Improve Productivity

                The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

                While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

                11. Analyze New Customer Acquisition

                We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

                Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

                For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

                Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

                Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

                From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

                12. Utilize Peer Feedback

                This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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                Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

                Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

                It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

                13. Encourage Innovation and Don’t Penalize Failure

                When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

                Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

                Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

                14. Use an External Evaluator

                Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

                They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

                While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

                Final Thoughts

                These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

                The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

                The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

                More Productivity Tips

                Featured photo credit: William Iven via unsplash.com

                Reference

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